winning strategy

Jonathan Snow stops by to talk about his transition from being an Orthodontist to getting involved in digital marketing, the go-to marketing tactics for generating $50M in revenue, and why influencer marketing is a winning strategy for companies.

Here’s what you’ll learn:

- Go-to eComm marketing tactics for skyrocketing revenue

- How to avoid the pitfalls of influencer marketing and learn how to make it a success

- How influencer marketing has evolved in only one year

- And much more

In this edition of the podcast, Trish Regan discusses Donald Trump's confrontation with a judge in the $370 million civil case against the former President. Donald Trump reportedly dressed down the judge, expressing his frustration with what he perceives as a witch hunt and election interference. The New York Times headline reads, "Trump rebukes judge in court." Meanwhile, the Judge reportedly fired back, telling Trump's lawyers, "Control your client!" After leaving the courtroom, Donald Trump spoke to reporters and expressed frustration at a case he insists is politically motivated. Hear Trump's statements both before and after his appearance before the Judge. Trish Regan analyses the events.

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 00:06:16 "Witch-hunt" Trump alleges political interference and unfair trial.

00:10:24 Donald Trump complains of politically motivated threats to business owners.

00:15:32 Consumer Prices Index Rises More than Expected in December

00:18:00 Chris Christie caught on hot mic criticizing Nikki Haley and saying "she'll get smoked" in Iowa in New Hampshire

00:20:00 Trish Regan asks, 'What does Chris Christie mean by a 'return on investment'? That's not," she says, "what politics should be about!

00:20:30 The World Economic Forum in Davos, Switzerland announces this year's theme

00:24:06 Attendees at the WEF in Davos worry about the threat of 'Misinformation and disinformation'

00:30:26 Control and privilege at Johns Hopkins -- so, now we're all guilty?

00:33:05 University of Michigan spends big on DEI bureaucrats. How many kids could they educate with the money?

00:37:07 Inflation numbers higher than expected in December

00:44:01 Melania Trump's mother's passes away -- how much did that effect Donald Trump when he was reportedly not permitted to miss his court appearance to spend time with his wife?

00:53:35 ABC is likely going to be sold, as are all traditional assets at Disney. What's that mean for Whoopi Goldberg and The View?

00:56:11 Disney's growing financial challenges.

01:01:00 ESPN has to give back 37 Emmy awards after an investigation reveals the network put forward 'false names' on the applications

01:04:36 Podcast recommendations and entertainment - download the Trish Regan Show -- and check out Our American Stories!

01:08:06 Is 'incompetence' a threat to democracy? Donald Trump thinks so

01:12:24 Donald Trump credits himself for the rise in stock market valuations "the market believes I will be elected."

01:15:29 The CEO of JP Morgan tells Fox host Maria Bartiromo that it's wrong for the left to slam Trump supporters.

01:23:02 Trish explains why America suffers from a quickly deteriorating political climate.

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Follow me on: Instagram: https://www.instagram.com/trish_regan/

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LET’S CLOSE THIS DEAL!

As Collin’s interview with Tyler Lindley is coming to a close, he compares the questioning behavior of the 4 buyer types using DISC and provides advice on how to deal with each of them. Stay tuned until the end because Tyler will be running Collin with some rapid-fire questions where you can get some quick tips and tricks in this latest episode of Sales Transformation.

Get Fresh Sales Plays From The Trenches In Your Inbox ST Newsletter.

TRANSFORMING MOMENTS

COLLIN: HOW TO GET STARTED WITH PERSONALITY-BASED SELLING
“If you're curious about this sort of stuff, and you're wondering, how do I get started? knowing yourself first is a good place to start, and knowing some of these things to avoid and really just starting to put it into practice?”

COLLIN: PHONE, ALL-DAY
“Why phone? It's just the most effective way you get instant feedback, you send an email, even if you're good at email, the people who don't respond, don't respond. But you get real-time candid, sometimes very candid feedback on the phone where you can really nail target and messaging fast when trying to scale and get to product market fit all that good stuff”

Connect with Collin 

LinkedIn | YouTube | Newsletter | Twitter | IG | TikTok

LET’S CLOSE THIS DEAL!

As Collin’s interview with Tyler Lindley is coming to a close, he compares the questioning behavior of the 4 buyer types using DISC and provides advice on how to deal with each of them. Stay tuned until the end because Tyler will be running Collin with some rapid-fire questions where you can get some quick tips and tricks in this latest episode of Sales Transformation.

Get Fresh Sales Plays From The Trenches In Your Inbox ST Newsletter.

TRANSFORMING MOMENTS

COLLIN: HOW TO GET STARTED WITH PERSONALITY-BASED SELLING
“If you're curious about this sort of stuff, and you're wondering, how do I get started? knowing yourself first is a good place to start, and knowing some of these things to avoid and really just starting to put it into practice?”

COLLIN: PHONE, ALL-DAY
“Why phone? It's just the most effective way you get instant feedback, you send an email, even if you're good at email, the people who don't respond, don't respond. But you get real-time candid, sometimes very candid feedback on the phone where you can really nail target and messaging fast when trying to scale and get to product market fit all that good stuff”

Connect with Collin 

LinkedIn | YouTube | Newsletter | Twitter | IG | TikTok

A LOT OF PEOPLE WOULD ASK, WHAT IF I CAN’T FIND IT

In this last conversation with Tyler Lindley, Collin explained the use of a person’s digital footprint to identify their personality type and use it for selling. Well, that’s covered, now the question is, what if that person has no digital footprint? In this episode, Collin explains how to find a person’s digital footprint with fewer posts or content. Stay tuned until the end as Collin also shares what other sources of information you can use to identify personalities, only here in Sales Transformation.

Get Fresh Sales Plays From The Trenches In Your Inbox ST Newsletter.

TRANSFORMING MOMENTS

COLLIN: WHEN THE ICP DOESN’T POST THAT MUCH
“Some particular ICPs that are a little bit trickier but also, it just depends, just because they're not posting as much as Tyler doesn't mean that they don't have a digital footprint, there could have a digital footprint that you're not aware of.”

COLLIN: CHECK THE PERSON’S ONLINE ACTIVITY
“I would say a good place to start is like, there's a wealth of knowledge online, podcast, blogs, people posting on social, that talk about DISC selling, generally, right. And DISC selling is not some new novel concept. It's just that there's never really been great technology to enable sellers to be able to pull that off.”

Connect with Collin 

LinkedIn | YouTube | Newsletter | Twitter | IG | TikTok

A LOT OF PEOPLE WOULD ASK, WHAT IF I CAN’T FIND IT

In this last conversation with Tyler Lindley, Collin explained the use of a person’s digital footprint to identify their personality type and use it for selling. Well, that’s covered, now the question is, what if that person has no digital footprint? In this episode, Collin explains how to find a person’s digital footprint with fewer posts or content. Stay tuned until the end as Collin also shares what other sources of information you can use to identify personalities, only here in Sales Transformation.

Get Fresh Sales Plays From The Trenches In Your Inbox ST Newsletter.

TRANSFORMING MOMENTS

COLLIN: WHEN THE ICP DOESN’T POST THAT MUCH
“Some particular ICPs that are a little bit trickier but also, it just depends, just because they're not posting as much as Tyler doesn't mean that they don't have a digital footprint, there could have a digital footprint that you're not aware of.”

COLLIN: CHECK THE PERSON’S ONLINE ACTIVITY
“I would say a good place to start is like, there's a wealth of knowledge online, podcast, blogs, people posting on social, that talk about DISC selling, generally, right. And DISC selling is not some new novel concept. It's just that there's never really been great technology to enable sellers to be able to pull that off.”

Connect with Collin 

LinkedIn | YouTube | Newsletter | Twitter | IG | TikTok

LET’S GET TACTICAL

Knowing the personality types of your prospects or customers and using them as your foundation in selling is quite a cool strategy. But the question is, how exactly are you using them? How do you apply them in your actual selling strategy? Collin breaks down the process of using DISC and OCEAN and how to use their results to start the perfect conversation with your prospect. Learn more in this latest episode of Sales Transformation.

Want to book more meetings and close more deals? Start selling the way your buyers want to buy with Humantic AI! 

TRANSFORMING MOMENTS

COLLIN: RELATIONSHIP-FOCUSED APPROACH TO MESSAGING
“We see teams, basically bucket their leads based on personality. We've run some tests ourselves as well, where you're not necessarily changing the call script as much because that can be a little bit overwhelming. But the goal of a cold call is to get into a conversation. And so once you get into a conversation with somebody based on whatever your script is and stuff like that, how you frame that conversation, the tone of how you get into that conversation can be different based on the person's personality. That your overall messaging should be focused on, with some people, it needs to be more output driven, on other types of people, it needs to be more relationship-focused because that's something that really matters to them a lot.”

Connect with Collin 

LinkedIn | YouTube | Newsletter | Twitter | IG | TikTok

LET’S GET TACTICAL

Knowing the personality types of your prospects or customers and using them as your foundation in selling is quite a cool strategy. But the question is, how exactly are you using them? How do you apply them in your actual selling strategy? Collin breaks down the process of using DISC and OCEAN and how to use their results to start the perfect conversation with your prospect. Learn more in this latest episode of Sales Transformation.

Want to book more meetings and close more deals? Start selling the way your buyers want to buy with Humantic AI! 

TRANSFORMING MOMENTS

COLLIN: RELATIONSHIP-FOCUSED APPROACH TO MESSAGING
“We see teams, basically bucket their leads based on personality. We've run some tests ourselves as well, where you're not necessarily changing the call script as much because that can be a little bit overwhelming. But the goal of a cold call is to get into a conversation. And so once you get into a conversation with somebody based on whatever your script is and stuff like that, how you frame that conversation, the tone of how you get into that conversation can be different based on the person's personality. That your overall messaging should be focused on, with some people, it needs to be more output driven, on other types of people, it needs to be more relationship-focused because that's something that really matters to them a lot.”

Connect with Collin 

LinkedIn | YouTube | Newsletter | Twitter | IG | TikTok

HOW DO YOU DELIVER A “CALL TO ACTION”?

Sellers differ in closing styles but if there’s something that’s common about them, it’s that they will close with a call to action, AKA, CTA. If you are wondering why your standard CTA doesn’t work all the time, it’s because it’s not fit for your prospect’s personality type. Collin explains that CTAs also need to be fit to personality types, and you will learn more in this latest episode of Sales Transformation.

Want to book more meetings and close more deals? Start selling the way your buyers want to buy with Humantic AI! 

TRANSFORMING MOMENTS

COLLIN: PEOPLE FROM TWO SIDES OF THE COIN
“What your overall messaging should be focused on, with some people, it needs to be more output driven, on other types of people, it needs to be more relationship-focused because that's something that really matters to them a lot.”

Connect with Collin 

LinkedIn | YouTube | Newsletter | Twitter | IG | TikTok

HOW DO YOU DELIVER A “CALL TO ACTION”?

Sellers differ in closing styles but if there’s something that’s common about them, it’s that they will close with a call to action, AKA, CTA. If you are wondering why your standard CTA doesn’t work all the time, it’s because it’s not fit for your prospect’s personality type. Collin explains that CTAs also need to be fit to personality types, and you will learn more in this latest episode of Sales Transformation.

Want to book more meetings and close more deals? Start selling the way your buyers want to buy with Humantic AI! 

TRANSFORMING MOMENTS

COLLIN: PEOPLE FROM TWO SIDES OF THE COIN
“What your overall messaging should be focused on, with some people, it needs to be more output driven, on other types of people, it needs to be more relationship-focused because that's something that really matters to them a lot.”

Connect with Collin 

LinkedIn | YouTube | Newsletter | Twitter | IG | TikTok

36 IS A LOT, HOW DO YOU DEAL WITH THAT?

It’s all about personality types and reply rates between Tyler Lindley and Collin. In this episode, Collin discusses the logic behind people’s preferences in messaging such as being detail-oriented, being very particular with grammar, and going nuts over bullet points. Collin reveals that there are actually 36 personality types that you have to deal with when it comes to writing the right message, and you will learn more about them in this latest episode of Sales Transformation.

Want to book more meetings and close more deals? Start selling the way your buyers want to buy with Humantic AI! 

TRANSFORMING MOMENTS

COLLIN: 36 PERSONALITY TYPES TO DEAL WITH
“When we're talking about personality, it's not so black and white. Between the models that we use in Humantic, there are 36 different possible variations of personality”

Connect with Collin 

LinkedIn | YouTube | Newsletter | Twitter | IG | TikTok

36 IS A LOT, HOW DO YOU DEAL WITH THAT?

It’s all about personality types and reply rates between Tyler Lindley and Collin. In this episode, Collin discusses the logic behind people’s preferences in messaging such as being detail-oriented, being very particular with grammar, and going nuts over bullet points. Collin reveals that there are actually 36 personality types that you have to deal with when it comes to writing the right message, and you will learn more about them in this latest episode of Sales Transformation.

Want to book more meetings and close more deals? Start selling the way your buyers want to buy with Humantic AI! 

TRANSFORMING MOMENTS

COLLIN: 36 PERSONALITY TYPES TO DEAL WITH
“When we're talking about personality, it's not so black and white. Between the models that we use in Humantic, there are 36 different possible variations of personality”

Connect with Collin 

LinkedIn | YouTube | Newsletter | Twitter | IG | TikTok

YOU GOTTA GET DOWN TO THE NITTY-GRITTY DETAILS

A lot of sellers today write their messaging based on a particular pattern or template that is designed for a persona, but is that enough? What about their differences in writing preferences? How about their desired formats, those things drive them nuts. Today, Collin discusses the secret sauce of boosting your positive outbound replies to 236% with the power of personalization. Learn more in this latest episode of Sales Transformation.

Want to book more meetings and close more deals? Start selling the way your buyers want to buy with Humantic AI! 

TRANSFORMING MOMENTS

COLLIN: THAT’S NOT HOW PERSONALIZATION IS DONE
“Most people have sort of a baseline sequence that they're running, which is really typically based more on a persona. This is our ICP, maybe here's their size, here are the problems that we think that they may have, all that stuff is valuable. But what isn't taken into consideration is the variations of different people that are recipients of that message. And that's where you can really see a big lift, is when you personalize to the person.”

COLLIN: THE SECRET SAUCE TO PERSONALIZATION
“The secret sauce is knowing your prospects and knowing what their personality type is, knowing certain things like, what your subject line should be based on their personality. What do you know? Should you say hi? Should you say, Hey, should you put the first name only? Right? These are all small details that a lot of people think are meaningless.”

Connect with Collin 

LinkedIn | YouTube | Newsletter | Twitter | IG | TikTok

YOU GOTTA GET DOWN TO THE NITTY-GRITTY DETAILS

A lot of sellers today write their messaging based on a particular pattern or template that is designed for a persona, but is that enough? What about their differences in writing preferences? How about their desired formats, those things drive them nuts. Today, Collin discusses the secret sauce of boosting your positive outbound replies to 236% with the power of personalization. Learn more in this latest episode of Sales Transformation.

Want to book more meetings and close more deals? Start selling the way your buyers want to buy with Humantic AI! 

TRANSFORMING MOMENTS

COLLIN: THAT’S NOT HOW PERSONALIZATION IS DONE
“Most people have sort of a baseline sequence that they're running, which is really typically based more on a persona. This is our ICP, maybe here's their size, here are the problems that we think that they may have, all that stuff is valuable. But what isn't taken into consideration is the variations of different people that are recipients of that message. And that's where you can really see a big lift, is when you personalize to the person.”

COLLIN: THE SECRET SAUCE TO PERSONALIZATION
“The secret sauce is knowing your prospects and knowing what their personality type is, knowing certain things like, what your subject line should be based on their personality. What do you know? Should you say hi? Should you say, Hey, should you put the first name only? Right? These are all small details that a lot of people think are meaningless.”

Connect with Collin 

LinkedIn | YouTube | Newsletter | Twitter | IG | TikTok

To level up in your business, you must level up personally. The very formula that got you to this level may be exactly what's holding you back from the next level. Rick and Matt take you through how to identify your sticking point and how to move past it.

As an entrepreneur, your business will only go as far as you allow it or a far as you want. You are the gas or the brakes to your business. This means that before you scale your business, you need to scale yourself first. What this means is that you have to reinvent yourself over time so that you can then take your business to the next level.

You have to keep learning and relearning. Whatever made you succeed in the past may be holding you and your business back. The strategy you used in the past will most likely not take you to the next level despite how good it was. It would be best if you created a different winning strategy that takes account of your new reality.

Reinventing yourself is not an easy thing to do; it takes a lot of humility, a competitive streak, and a strong will to win. It involves breaking your old belief systems and changing your mindset to move to the next level.

Tune in to this episode and learn more on how to level up in your business by identifying what's holding you back and reinventing yourself.

 Key Takeaways

• How to scale your business (01:57)
• Why you need to reinvent yourself as an entrepreneur to scale your business (02:44)
• Reinventing yourself as an entrepreneur to move to the next level (05:49)
• The number 1 goal of every entrepreneur (10:20)
• Breaking your old belief systems to move forward (11:20)
• Create a new winning strategy for your next level (13:54)
• The strategy that worked in the past might be what's holding you back (17:40)

Additional Resources:

• www.AlloyPersonalTraining.com
• Learn About The Alloy Franchise Opportunity

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