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    #20 I Want To Break Free

    enApril 13, 2015

    Podcast Summary

    • Understanding Internet Phenomena: A Wilderness of PhonesAuthors can share cryptic messages, leaving listeners puzzled, and the Internet is full of enigmatic phenomena that require explanation.

      The "Yes Yes No" segment on the podcast Reply All is where host Alex Bloomberg shares Internet phenomena that he doesn't understand, and the team tries to explain them to him. During an experiment, Bloomberg crowdsourced yes, yes, no questions from his Twitter followers, which resulted in a variety of confusing and mystifying submissions. One example came from Joyce Carol Oates, a renowned American author, who tweeted "land, phones ringing in the wilderness." The team was puzzled by this tweet, as it seemed out of character for Oates and lacked a clear meaning. The segment aims to shed light on Internet culture and the unknown aspects that even those in the digital sphere might encounter.

    • Joyce Carol Oates' Provocative Tweets: A MysteryRenowned author Joyce Carol Oates' controversial tweets spark anger and controversy, leaving some questioning their meaning, including a tweet about cat food in China that has puzzled Chris Scott for years.

      Joyce Carol Oates, a renowned and prolific author, is known for her provocative statements on Twitter, which often spark controversy and anger. In May 2014, she tweeted a question about cat food in China, which some found racist. The tweet's meaning has puzzled some, including the hosts of the podcast who were trying to understand it. Oates' Twitter activity is surprising given her status as a celebrated American author, and her provocative statements seem to thrive off the anger they elicit. Some believe her inability to censor her thoughts on Twitter may be due to her prolific nature and agnostic approach to her work. However, the central question of what the tweet about cat food in China actually means remains unanswered. Despite theories, it remains a mystery why this tweet has haunted Chris Scott for so long.

    • A glimpse into Senator Chuck Grassley's unique Twitter presenceSenator Chuck Grassley's Twitter account offers a raw, unfiltered look into his daily life and thoughts, setting it apart from other politicians' polished social media feeds.

      Senator Chuck Grassley's Twitter account is a unique presence in the social media landscape, distinguished by its unfiltered, list-like nature and seemingly unedited posts. Unlike many politicians who have social media teams managing their online presence, Grassley's tweets appear to be his own, offering a glimpse into his daily life and thoughts on various topics. These tweets often include a mix of the mundane and the bizarre, such as accounts of deer encounters and discussions on government issues. The result is a Twitter feed that is confusing at times but also poetic and intriguing, offering a rare insight into the mind of a legendary senator. The lack of polish and adherence to traditional social media conventions only adds to the allure of Grassley's Twitter presence.

    • Social media's intriguing stories and mysteriesEven brief social media posts can generate intrigue and inspire investigations, demonstrating the power of storytelling on the platform.

      Social media, even in its most succinct form through tweets, can still convey intriguing stories and mysteries that leave us wanting to know more. The Chuck Grassley Twitter account is a prime example of this, with his cryptic tweets leaving room for interpretation and speculation. His most popular tweet, "Windsor Heights Dairy Queen is good place for you know what," left many wondering what he meant, leading to a reporter's investigation and the revelation that he was simply expressing his appreciation for the Dairy Queen. This demonstrates how even the most seemingly mundane tweets can generate intrigue and excitement, and how social media can be a platform for storytelling in unexpected ways. Additionally, the creation of Debt Forgiveness Day, a holiday for responding to long-ignored emails without apology, highlights the importance of acknowledging and addressing communication obligations, even if they've been put off for a long time.

    • An email request sparks a business ideaStarting a business from a small favor can lead to unexpected success and significant impact

      An unexpected situation can lead to the creation of something much larger than initially imagined. In the summer of 2011, Corey Cica and Sara Vilkommerson found themselves helping a friend write an email. This simple favor sparked an idea: they could use their writing skills to help others navigate uncomfortable situations. This realization led them to start Shamebegone.com, a service where people could pay what they wanted for help crafting emails. The success of their business was unexpected, with a wide range of clients seeking their assistance. One of their earliest clients was a woman who had sponsored a little boy in Africa and wanted to reach out to him. The potential for impact was greater than they could have imagined, demonstrating the power of taking small steps to address seemingly insignificant issues.

    • Effective communication in sensitive situationsSimple, sincere, and thoughtful responses can be effective in sensitive communication situations. Acknowledge the delay, express hope for future communication, and ask about the recipient's well-being.

      Effective communication, especially in sensitive situations, can be simplified with thoughtful and considerate responses. In the discussed scenario, two friends, Corey and Sara, started a business answering emails for people who were struggling with various forms of communication. They noticed patterns in the types of emails they received and specialized in handling different genres, such as weddings and complicated family dynamics. Their ability to provide helpful and compassionate responses led to an influx of letters and even media attention. For someone in a similar situation, such as a sponsor feeling embarrassed about not contacting their sponsored child, a simple introduction letter expressing sincere intentions and acknowledging the delay can be effective. The letter should include a brief introduction, expressing hope for future communication, and asking about the recipient's well-being. It's essential to remember that effective communication doesn't have to be elaborate or complicated; it just needs to be genuine and thoughtful. Moreover, the experience of Corey and Sara shows that having a support system and recognizing one's strengths can be valuable in handling challenging communication situations. Whether it's a roommate issue, a family dispute, or a difficult conversation with a former colleague, having someone to turn to for advice and guidance can make all the difference.

    • Handling emotional issues through emailsEmails may not be sufficient for addressing deeply personal and complex emotional issues, emphasizing the importance of direct communication.

      Handling complex and personal emotional issues through emails can be overwhelming and beyond what was initially anticipated. The discussion revolves around individuals facing difficult situations, such as a man considering not donating a kidney to his father and a sister's alcoholism, and the challenges of addressing these issues through email. The volunteers behind the email advice column were initially equipped to handle simpler issues but soon found themselves dealing with deeply personal and complex problems that required more than a simple email response. Additionally, the volunteers, including the column's founder, acknowledged their own struggles with managing their own email inboxes. Ultimately, the volunteers realized the limitations of email as a medium for addressing such complex issues and began to feel lost and overwhelmed. The column's inability to provide adequate solutions to these problems highlights the importance of recognizing the emotional complexity of certain situations and the need for more personal and direct communication.

    • Less is More: The Power of Brief EmailsSend brief emails regularly to maintain connection, aim for 'decent bad job' in sensitive emails, and approach communication with a light-hearted attitude.

      The content of emails may not be as important as simply sending them. Corey, who had once managed an email service, shared his experience of feeling overwhelmed by the weight of unanswered emails. He learned that the key was to just send messages, even if they were brief, and not worry too much about the response. He admired a colleague, Matt Buchanan, whose terse emails he initially found off-putting, but came to appreciate as an efficient and effective communication style. However, when it comes to more sensitive or important emails, such as expressions of love or apologies, the situation can be more complex. Corey acknowledged that these emails might be less likely to get answered, and that no email can fully capture the depth of our feelings or intentions. He suggested aiming for a "decent bad job" rather than no job at all, and not trying to be perfect or overly formal. Corey also expressed his support for our project, acknowledging that email may not be a solvable problem, but that it's worth trying to make communication easier and more efficient for people. He encouraged us to approach the project with a light-hearted and forgiving attitude, and to remember that everyone is owed the opportunity to express themselves and connect with others, even if it's not perfect. Lastly, Corey mentioned Matt Farley, the world's greatest songwriter, as an inspiration for finding creative ways to communicate and connect with others.

    • Reaching out for custom songs and Emailed Debt Forgiveness DayContacting a musician for a custom song and sending an overdue email can lead to meaningful connections and memorable experiences

      There's a musician on Spotify with an extensive song catalog and accessible contact information, who wrote an anthem for Emailed Debt Forgiveness Day. This guy, with his unique approach to creating custom songs, illustrates the power of reaching out and taking action, even if it's an overdue email. The show was produced by Gimlet Media, featuring various team members and musicians. Keep up with the show on iTunes, and check out related content on dig.com and replyall.limo. Don't forget to tune in to Women on Pop by Sarah Vilkommerson on Sirius and read Corey Cica's writing on The All (AWL). A special thanks to everyone involved in the recent prank, which garnered impressive results for Alex Blumberg. Remember, taking that first step, no matter how late, can lead to meaningful connections and memorable experiences.

    Recent Episodes from Reply All

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    “I wanna say something that doesn’t give them everything, but gives them enough.”

    “I didn’t have to cause the emotion, I didn’t have to create it. I just had to connect with it and give them an outlet to change it.”

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    “You’re already building your brand whether you realize it or not.”

    “There’s so much peace when all of our work aligns with who we are internally and what matters to us.”

    Mentions:

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    Jeff’s homepage - https://jefftippett.com/

    Targeted Persuasion - http://targetedpersuasion.com/

    Unleashing Your Superpower - https://www.amazon.com/dp/173353380X/ref=cm_sw_r_tw_dp_U_x_zbKkDb473RRPB

     

    Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com

    Join the Brand Growth Community on Facebook at www.brandonbrands.com/community

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    “The problem that they see in their business is a problem and it is one that is solvable, it’s not something they have to do alone.”

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    Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com

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    #031 Freestyle Friday - Practicing Patience and Listening

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    • If you haven’t already, do leave a star rating and review on Apple Podcasts to keep Brands on Brands on Brands on the charts.
    • Unless you’re regularly in contact with your customers and listening to what they have to say, you won’t be able to keep ahead of where they wish to spend their money.
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    “You have to be able to talk to your customers, hear what they need and answer those needs.”

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    “The Google search algorithm is not gonna find you if you aren’t consistent and [don’t] have a lot of content.”

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