About this Episode
Amazon Bid+ is being replaced with the 'adjust bids by placement' feature. With Bid+, you could only set a 50% increase for the top of search (first page) placement. 'Adjust bids by placement' feature lets you set a 0% to 900% increase for both the top of search (first page) and product pages.
Placements are places across Amazon where your ads may appear. Currently, you can differentiate your bids and view performance of your sponsored products ads by three placement groups: top of search (first page), rest of search, and product pages. The top of search (first page) refers to the sponsored products ads at the top row on the first page of search results. Rest of search refers to sponsored products ads shown in the middle or at the bottom of search results, and all sponsored products ads in the second page of search results and beyond. Product pages refers to sponsored products placements on the product details page, and certain other placements off search results like the add-to-cart page.
In addition to selecting a bidding strategy, you can also set different bids by placement. You can enter a percent increase to your base bid for two placements: top of search (first page) and product pages. When you do this, your bids will be increased by the specified amounts when your ads compete for opportunities on those placements. Your base bid will apply to “rest of search”. You can enter up to a 900% increase to (or 10 times of) your base bid.
Beard also airs his grievances, so be sure to listen to the end to find out who he decided to call out this week!
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