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    Carolina Reis: Reverse Your Biological Age and Increase Your Longevity With These Pro-Aging Hacks! | E228

    enJune 16, 2023

    Podcast Summary

    • Exploring the science of aging and skin health with OneSkin's CEOOneSkin's CEO, Carolina Hice, is using biotechnology to grow human skin in the lab for testing anti-aging products and potentially reversing the aging process.

      Carolina Hice, the cofounder and CEO of OneSkin, shares her passion for understanding the code of life and how it relates to aging and skin health. She grew up with an interest in science, specifically stem cell biology and tissue engineering, which led her to create OneSkin, a biotechnology company focused on growing human skin in the lab for testing anti-aging products. Her mission is to manipulate the genetic code to improve tissue health and potentially reverse the aging process. The conversation also touched on the relationship between skin health and age-related diseases like diabetes, and the importance of healthy skin habits for overall well-being. Overall, this episode highlights the fascinating world of science and the potential for innovation to improve our lives.

    • Testing anti-aging skincare products with lab-grown human skin cellsScientifically validating anti-aging skincare products through lab-grown human skin cells reveals effective solutions for reducing signs of aging and promoting overall health.

      The field of anti-aging skincare is filled with pseudoscience and hype, making it difficult for consumers to determine which products effectively promote age reversal. To address this issue, a company has developed a method to grow human skin cells in the lab and test the efficacy of products on them. By measuring the biological age of the tissue and observing changes after intervention, they can determine if a product is actually reversing aging or accelerating it. This approach not only helps validate the efficacy of existing products but also paves the way for innovation in the anti-aging skincare industry. Furthermore, the skin, being the largest organ in the body, is an essential indicator of overall health. Targeting skin aging through scientifically validated methods not only improves the appearance of the skin but also contributes to the health of the entire body. By focusing on reducing the accumulation of senescent cells, which secrete inflammatory signals that spoil healthy cells and accelerate aging, skincare products can effectively target aging at its root cause. This approach not only reverses the signs of aging on the skin but also supports overall health and well-being.

    • The significance of skin health in agingEffective sunscreen use, choosing repairing and collagen-boosting products, and a healthy lifestyle can reduce inflammation, improve overall health, and maintain a youthful appearance. Be cautious of harmful ingredients in skincare products.

      Our skin, being our largest organ, plays a significant role in our overall health as we age. The accumulation of old cells and inflammation in the skin can lead to systemic inflammation and contribute to aging-related diseases. Both extrinsic factors like sun damage and pollution, and intrinsic factors like cell division and inflammation, can cause skin aging. To protect our skin and combat the effects of aging, it's crucial to use effective sunscreen, look for products that help repair damage and increase collagen production, and maintain a healthy lifestyle. However, not all products on the market are created equal. Consumers should be vigilant and read ingredient lists carefully to avoid harmful chemicals that can do more harm than good. By taking care of our skin and being mindful of the products we use, we can help reduce inflammation, improve our overall health, and maintain a youthful appearance.

    • Assessing Skincare Product Safety with WebsitesUse websites like EWG and Skinsafe to check ingredient safety, be wary of untested products, and refer to 'clean' ingredient lists for informed choices.

      Consumers can assess the safety of ingredients in skincare products using websites like EWG and Skinsafe. These sites provide risk assessments based on individual ingredients and their concentrations. However, not all products are tested for safety, so it's essential to be cautious of ingredients like fragrances, petroleum derivatives, and plastic-derived ingredients. European regulations are more stringent compared to the US, where companies can sell products with potentially harmful ingredients. To make informed decisions, consumers can also refer to lists of "clean" ingredients curated by organizations like Sephora. Investing time in researching ingredients and their safety can lead to better skincare choices and long-term health benefits.

    • Tools for Business Growth: Yahoo Finance and ShopifyYahoo Finance offers financial news, analysis, and data for investors, while Shopify simplifies online selling. Both are essential for business growth. Embrace aging and focus on prolongevity with platforms like OneSkin.

      Both Yahoo Finance and Shopify provide essential tools for different aspects of business growth. Yahoo Finance empowers investors with comprehensive financial news, analysis, and data, making it a go-to resource for seasoned investors and beginners alike. Shopify, on the other hand, simplifies the process of selling products online, from setting up a store to handling various offerings and customer interactions. It caters to businesses of all sizes and industries, offering easy-to-use features and top-notch support. Moreover, the concept of embracing aging and focusing on prolongevity was discussed, with OneSkin leading the way in this approach. The importance of health and maintaining it as we age was emphasized, and the potential for advancements in areas like diet and skincare to help people look and feel younger for longer was explored. In essence, these platforms and ideas serve as vital resources for entrepreneurs and individuals looking to invest, start a business, or simply enhance their lives by embracing the process of aging.

    • Measuring biological age through tissue healthResearch shows it's possible to reverse biological age of cells, including skin, through topical treatments. One company claims to reverse skin aging by 2.6 years in 5 days using a peptide.

      While our real age is determined by the year we were born, our biological age is a measure of the health and functionality of our tissues. This means that even if we are a certain age, our skin or other organs may not reflect that age due to lifestyle factors and other influences. Research has shown that it's possible to reverse the biological age of cells, including skin, through topical treatments and other methods. One company, OneSkin, has even claimed to reverse the age of skin by 2.6 years in just 5 days through the use of a peptide in their product. The decision to focus on topical treatments rather than oral supplements or drugs was made for faster consumer access and lower risk, as well as the peptide's ability to penetrate deeper layers of the skin. Lifestyle choices, such as diet and exercise, are believed to account for the vast majority of how we age, with genetics playing a much smaller role.

    • Living Longer: 20% Genes, 80% LifestyleFocus on healthy lifestyle choices and skin care to influence 80% of aging process, improve overall health, and extend lifespan.

      While genetics play a role in aging, only 20% of how we age is determined by our genes. The other 80% is within our control through healthy lifestyle choices. The concept of "blue zones" provides valuable insights into this, as these areas have high concentrations of centenarians who live healthily and disease-free for over a century. Their secrets include a Mediterranean-style diet, low stress levels, and strong community connections. Another essential aspect to consider is the importance of skin care as a part of overall health care. Skin span refers to the length of time our skin remains healthy and functional. By focusing on skin health from a preventative perspective, we can keep our skin youthful and resilient, ensuring it continues to protect our bodies effectively. Skin is a vital organ, and neglecting it can lead to serious health issues as we age. In summary, by prioritizing healthy lifestyle choices and taking proper care of our skin, we can significantly impact our aging process and improve our overall health and well-being.

    • Focus on whole body skin health, not just the faceDiscovering OS1, a peptide that decreases senescent cells, is a game-changer in anti-aging. Prioritize research on elasticity for healthy, youthful skin.

      The skincare industry should focus on the whole body, not just the face, as skin is the largest organ and our overall health is connected to its condition. Senescent cells, damaged cells that stop dividing and start secreting harmful substances, are a major contributor to aging and various chronic diseases, including skin aging. The discovery of OS1, a patented peptide that can decrease the amount of senescent cells by up to 50%, is a game-changer in the fight against aging. By addressing the root cause of aging, skin can become healthier and more functional, resulting in a youthful appearance. Elasticity is an essential aspect of skin health, as it allows the skin to maintain its shape and recover from damage. The skincare industry should prioritize research and development of products that improve skin elasticity and overall health.

    • The connection between skin health and mental wellbeingAging skin can impact mental health, but maintaining healthy skin can boost confidence and overall wellbeing. The pandemic has emphasized the importance of good skin health, and using effective skincare ingredients like peptides can help stimulate collagen production and maintain youthful-looking skin.

      The health of our skin and our mental wellbeing are interconnected. As we age, the production of collagen, elastin, and hyaluronic acid in our skin decreases, leading to a loss of elasticity and firmness. This can impact our confidence and self-esteem, affecting our mental health. On the other hand, taking care of our skin and maintaining its health can boost our confidence and improve our overall wellbeing. The pandemic has highlighted the importance of good skin health, with many people spending more time on video calls and paying closer attention to their appearance. Furthermore, the use of peptides in skincare products can help stimulate the production of elastin, allowing our cells to do their work and maintain youthful-looking skin for the long term. Similarly, in business, using a powerful hiring platform like Indeed can save time and resources by attracting and hiring the best candidates for the job, allowing business owners to focus on their growth and success.

    • Gender-neutral skincare for women and men of all agesOneSkin's products promote prevention and healthy skin for all ages. Botox may be less effective for younger users, and diverse teams can aid entrepreneurship without a business background.

      OneSkin's gender-neutral skincare products are suitable for all ages, from teenagers to older adults, as they focus on prevention and maintaining healthy, youthful skin. Regarding Botox, while it can help reduce the appearance of wrinkles and fine lines, it's recommended for those who already have signs of aging, as using it too early may make the skin tissue lazy and less effective over time. For those considering entrepreneurship without a business background, being part of a diverse and qualified team, like the all-female scientist team behind OneSkin, can be an asset when seeking funding. However, it's essential to be proactive, learn the necessary skills, and be persistent in pursuing your business goals.

    • Foundation of success: Great product, team, and continuous learningStarting with a solid product, building a diverse team, learning constantly, taking the first step, and staying focused on value can lead to entrepreneurial success and personal fulfillment, despite challenges.

      Having a great product is the foundation for success in entrepreneurship, regardless of one's background or the diversity of the team. Surrounding oneself with complementary people and continuously learning are also crucial. Starting early and taking the first step, even without a clear idea, can lead to pivots and eventual success. Aligning one's purpose with their work can bring fulfillment beyond just financial profits. Despite challenges, particularly for women entrepreneurs in securing funding, persistence and focusing on the product's value can lead to recognition and growth.

    • Prioritize skin health and use science-backed skincare for anti-aging and disease preventionFind passion, prioritize skin health, research safe ingredients, maintain a healthy lifestyle for anti-aging and disease prevention

      Prioritizing skin health and using science-backed skincare products, like OneSkin, in conjunction with maintaining a healthy lifestyle can help reverse the aging process and lower the risk of age-related diseases. Carolina Diaz, the founder of OneSkin, emphasizes the importance of finding passion and purpose in what we do, as profit will follow when we generate value for others. To ensure the effectiveness and safety of skincare products, it's crucial to research ingredients and avoid those with cancer-causing chemicals, hormone disruptors, or petroleum derivatives. A healthy lifestyle includes a nutritious diet, regular exercise, and sunscreen use. By combining these practices, we can potentially lower inflammation levels and fight off diseases associated with aging. Listeners can learn more about OneSkin and subscribe to their newsletter on their website and social media platforms.

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    Dean Graziosi watched his hardworking parents struggle financially. Driven to break the cycle and create a secure, prosperous future, he turned to entrepreneurship. He started a firewood business in high school, fixed wrecked cars, and ran a tow truck company, among other ventures. By 25, he had amassed millions of dollars in real estate. By 30, he had retired his parents. In this episode, Dean shares his journey, the power of the underdog mindset, and strategies for turning adversity into success. Dean Graziosi is a renowned entrepreneur, real estate investor, and bestselling author known for his expertise in personal development. He has started or played a major role in over 14 successful companies, including the Mastermind.com platform. In this episode, Hala and Dean will discuss: - Dean's journey from humble roots to millionaire by his mid-20s - Using financial struggles as a drive to succeed - Resourcefulness over having resources - What is the Underdog Advantage? - How to adopt an underdog mindset  - Desperation as a powerful tool for persuasion - Maintaining enthusiasm and authenticity in sales - The biggest misconception in business - Why you need confidence to make sales - Overcoming the fear of failure and impostor syndrome - And other topics… Dean Graziosi is a multiple New York Times bestselling author, entrepreneur, and educator. He has started or played a major role in over 14 successful companies, including the Mastermind.com platform. His books include Millionaire Success Habits and The Underdog Advantage. Dean’s philanthropic contributions include donating over 8,000,000 meals to Feeding America to help feed families in need, building multiple schools in Africa with the help of Village Impact, and donating $500,000 to help liberate children from human trafficking and sexual exploitation through Operation Underground Railroad. Connect with Dean: Dean’s Website: https://www.deangraziosi.com/  Dean’s LinkedIn: https://www.linkedin.com/in/deangraziosiinc/  Dean’s Twitter: https://twitter.com/deangraziosi  Dean’s Instagram: https://www.instagram.com/deangraziosi/  Dean’s Facebook: https://www.facebook.com/deangraziosi Dean’s Podcast, Own Your Future: https://podcasts.apple.com/us/podcast/own-your-future-with-dean-graziosi/id1085301578  Resources Mentioned:  YAP Episode #294 with Dean: https://youngandprofiting.com/dean-graziosi-its-never-been-easier-to-turn-your-passion-into-entrepreneurial-success-e294/  Dean’s Books:  The Underdog Advantage: Rewrite Your Future by Turning Your Disadvantages into Your Superpowers: https://www.amazon.com/Underdog-Advantage-Rewrite-Disadvantages-Superpowers/dp/0578568462  Millionaire Success Habits: The Gateway to Wealth & Prosperity: https://www.amazon.com/Millionaire-Success-Habits-Gateway-Prosperity/dp/1401975763  LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast’ for 30% off at yapmedia.io/course.   Sponsored By: Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify  Indeed - Get a $75 job credit at indeed.com/profiting  Facet - For a limited time Facet will waive $250 enrollment fee for new annual members! Visit facet.com/profiting for details. Industrious - Visit industriousoffice.com and use code PROFITING to get a free week of coworking when you take a tour!   LinkedIn Marketing Solutions - Get a $100 credit on your next campaign at linkedin.com/YAP  Kajabi - Get a free 30-day trial to start your business at Kajabi.com/PROFITING    More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting   Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala   Learn more about YAP Media's Services - yapmedia.io/

    Dean Graziosi: It’s Never Been Easier to Turn Your Passion into Entrepreneurial Success | E294

    Dean Graziosi: It’s Never Been Easier to Turn Your Passion into Entrepreneurial Success | E294
    Nearly 30 years ago, Dean Graziosi had to build physical products, ship DVDs, and spend over $200k just to sell a $37 course. Today, he could sell the same course for a fraction of the money and time using the power of AI. In this episode, Dean shares insights on the evolving entrepreneurial landscape, leveraging new technologies, and monetizing personal knowledge.    Dean Graziosi is a renowned entrepreneur, real estate investor, and bestselling author known for his expertise in personal development. He has started or played a major role in over 14 successful companies, including the Mastermind.com platform.   In this episode, Hala and Dean will discuss: - Why the American Dream needs a generational reboot - How to stay resourceful as an entrepreneur - Why work-life integration trumps work-life balance - The best and worst businesses to start right now - His formula for freeing up time to build your dream business - Transforming life experiences into business opportunities - How to gain a competitive edge using AI - Maximizing business potential with niche markets - The importance of confidence and persistence - Practical tips for automating and delegating tasks - The significance of having a big purpose in business - How to model proven practices for faster success - And other topics… Dean Graziosi is a renowned entrepreneur, real estate investor, bestselling author, and motivational speaker. With over 25 years of experience, he’s on a mission to provide self-education for those seeking transformation and fulfillment outside the traditional education path. He co-hosts numerous training events with Tony Robbins, including the highly anticipated virtual live event, The Game Has Changed. He has played a pivotal role in the success of over 14 companies, including the Mastermind.com platform. Dean is also a dedicated philanthropist, supporting various charitable causes worldwide. Connect With Dean: Dean’s Website: https://www.deangraziosi.com/  Dean’s LinkedIn: https://www.linkedin.com/in/deangraziosiinc/  Dean’s Twitter: https://twitter.com/deangraziosi  Dean’s Instagram: https://www.instagram.com/deangraziosi/  Dean’s Facebook: https://www.facebook.com/deangraziosi Dean’s Podcast, Own Your Future: https://podcasts.apple.com/us/podcast/own-your-future-with-dean-graziosi/id1085301578  Resources Mentioned: The Game Has Changed: http://deanandtonylive.com/hala  LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast’ for 30% off at yapmedia.io/course.   Sponsored By: Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify Indeed - Get a $75 job credit at indeed.com/profiting Facet - For a limited time Facet will waive $250 enrollment fee for new annual members! Visit facet.com/profiting for details. Industrious - Visit industriousoffice.com and use code PROFITING to get a free week of coworking when you take a tour!   LinkedIn Marketing Solutions - Get a $100 credit on your next campaign at linkedin.com/YAP Kajabi - Get a free 30-day trial to start your business at Kajabi.com/PROFITING   More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting   Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala   Learn more about YAP Media's Services - yapmedia.io/

    YAPClassic: Marshall Goldsmith, What I’ve Learned From 40 Years of Coaching the World’s Most Successful Business Executives

    YAPClassic: Marshall Goldsmith, What I’ve Learned From 40 Years of Coaching the World’s Most Successful Business Executives
    During COVID, Marshall Goldsmith spent several hours every weekend listening to successful people speak about their lives. From these sessions, he learned that even the highest achievers need help finding fulfillment. So, he wrote The Earned Life to address this need, drawing inspiration from Buddhism and his experience as an executive coach. In this episode, Marshall shares practical advice and exercises to help overachievers find personal fulfillment and live without regret. Dr. Marshall Goldsmith is the leading expert on leadership and coaching for behavioral change. He is also the author of several bestsellers, including Triggers and The Earned Life. In this episode, Hala and Marshall will discuss: - Marshall’s childhood and early years  - Marshall’s interpretation of Buddhism - How he uses his Buddhist philosophies in coaching  - The benefits and drawbacks of delayed gratification  - Impermanence and the ‘every breath’ paradigm  - Letting go of past successes - The definition of an earned life  - How regret and fulfillment are polar opposites  - Avoiding the big regrets - Why people don't live their own lives  - The three demands of living an earned life - And other topics…  Dr. Marshall Goldsmith is recognized as the leading expert on leadership and coaching for behavioral change. He has been named one of the top ten business thinkers in the world and the top-rated executive coach at the Thinkers50 ceremony in London since 2011. Marshall is the author of several Wall Street Journal and New York Times #1 bestsellers, including Triggers and What Got You Here Won’t Get You There, which is also the winner of the Harold Longman Award as Best Business Book of the Year. His newest book, The Earned Life: Lose Regret, Choose Fulfillment, was released in May 2022.  Connect with Marshall: Marshall’s Website: https://marshallgoldsmith.com/ Marshall’s LinkedIn: https://www.linkedin.com/in/marshallgoldsmith/ Marshall’s Instagram: https://www.instagram.com/coachgoldsmith/ Marshall’s Twitter: https://twitter.com/coachgoldsmith Marshall’s Facebook: https://www.facebook.com/Marshall.Goldsmith.Library Marshall’s YouTube: https://www.youtube.com/channel/UCtvlM6xRUC_ErV_q1FgUgiA Resources Mentioned:  Marshall’s Book, The Earned Life: Lose Regret, Choose Fulfillment: https://www.amazon.com/Earned-Life-Regret-Choose-Fulfillment/dp/0593237277   YAP Episode 42, Become a Better Leader with Dr. Marshall Goldsmith: https://youngandprofiting.com/42-become-a-better-leader-with-dr-marshall-goldsmith/  Marshall’s New Yorker Profile, “The Better Boss”: https://www.newyorker.com/magazine/2002/04/22/the-better-boss  LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast’ for 30% off at yapmedia.io/course.    Sponsored By: Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify Indeed - Get a $75 job credit at indeed.com/profiting Industrious - Visit industriousoffice.com and use code PROFITING to get a free week of coworking when you take a tour!   LinkedIn Marketing Solutions - Get a $100 credit on your next campaign at linkedin.com/YAP Kajabi - Get a free 30-day trial to start your business at Kajabi.com/PROFITING Rakuten - Start all your shopping at rakuten.com or get the Rakuten app to start saving today!   More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting   Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala   Learn more about YAP Media's Services - yapmedia.io/

    Shruti Joshi: Get Good With Money, Achieve Financial Zen With Personalized Financial Planning | E293

    Shruti Joshi: Get Good With Money, Achieve Financial Zen With Personalized Financial Planning | E293
    Shruti Joshi launched her company just before the COVID-19 pandemic, only to see it crumble. This setback, however, provided a window for her to take on a consulting role at Facet, where her entrepreneurial experiences set her up for success. Before long, she became the company’s COO and later, President. In this episode, Shruti discusses Facet’s mission to democratize financial wellness for millions of Americans and shares strategies for holistic financial planning. Shruti Joshi is the President and COO of Facet, a fintech company disrupting the financial wellness industry. She has been recognized as Wealth Solutions Report’s AAPI Innovator of the Year and one of the top women industry leaders of 2024. In this episode, Hala and Shruti will discuss: - Shruti’s background and early career - Her transition from investor to COO at Facet  - Limitations within the financial planning industry - Why entrepreneurs need professional financial advice - The holistic approach to financial planning - The results of Hala’s financial wellness quiz - How Facet is disrupting financial planning - The role of AI in financial planning - Actionable steps for financial wellness - The importance of fiduciaries for conflict-free advice - The subscription model vs. traditional financial planning fees - Why Certified Financial Planners are the industry gold standard  - And other topics…  Shruti Joshi is the President and COO of Facet, a leading fintech company revolutionizing financial planning with a subscription-based model. Before joining Facet, she founded a peer-to-peer recommendation service and held key roles at Verizon and Altman Solon. She is passionate about democratizing financial planning and making it accessible to everyone. Shruti has been recognized as Wealth Solutions Report’s AAPI Innovator of the Year and one of the top women industry leaders of 2024. A true globetrotter, Shruti has visited over 75 countries and is deeply interested in the psychology of wellness. Connect With Shruti: Shruti’s LinkedIn: https://www.linkedin.com/in/shruti-joshi-282369a/  Shruti’s Twitter: https://twitter.com/shruti_jo  Resources Mentioned: Facet Website: https://facet.com/   Financial Wellness Test: https://facet.com/profiting  LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast’ for 30% off at yapmedia.io/course.   Sponsored By: Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify Indeed - Get a $75 job credit at indeed.com/profiting Industrious - Visit industriousoffice.com and use code PROFITING to get a free week of coworking when you take a tour!   LinkedIn Marketing Solutions - Get a $100 credit on your next campaign at linkedin.com/YAP Kajabi - Get a free 30-day trial to start your business at Kajabi.com/PROFITING Rakuten - Start all your shopping at rakuten.com or get the Rakuten app to start saving today! More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting   Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala   Learn more about YAP Media's Services - yapmedia.io/

    YAPClassic: Alex Hormozi, How To Make Offers So Good People Feel Stupid Saying No

    YAPClassic: Alex Hormozi, How To Make Offers So Good People Feel Stupid Saying No
    One of Alex Hormozi’s portfolio companies was underperforming, and he saw a clear solution—raise prices by 50%. Despite the CEO's resistance, which took nine calls to overcome, they implemented the price increase. The result? The business tripled its profit within three months. Alex knew the key to maximum profitability was delivering maximum value, a lesson he learned from his own mistakes. In this YAPClassic episode, Alex breaks down his value equation and shares strategies for creating irresistible offers. Alex Hormozi is an entrepreneur, philanthropist, and co-founder of Acquisition.com, a portfolio company overseeing multiple businesses. He is the bestselling author of $100M Offers, where he shares strategies for creating irresistible business proposals. In this episode, Hala and Alex will discuss: - Providing high value without cutting prices - Alex’s ‘value equation’ for crafting irresistible offers - The four key drivers of value in business - How to identify profitable markets - Strategies to scale your business rapidly - Focusing on high-return activities for maximum impact - Leveraging high-impact opportunities with minimal effort - Eliminating your side hustles to scale your main business - Techniques to attract and retain loyal customers - And other topics… Alex Hormozi is a first-generation Iranian-American entrepreneur, investor, and philanthropist. In 2013, he started his first brick-and-mortar business. Then, he transitioned from gym ownership to founding GymLaunch, a fitness business consultancy, which expanded to over 4,000 locations within four years. Alongside his wife, Leila, Alex bootstrapped three additional companies, which generated $120 million in sales. Then, the Hormozis founded Acquisition.com through which they manage a portfolio of bootstrapped companies. Alex is the bestselling author of $100M Offers, where he shares strategies for creating irresistible business proposals. He is also the host of The Game podcast.  Connect with Alex: Alex’s Website: https://www.acquisition.com/bio-alex Alex’s LinkedIn: https://www.linkedin.com/in/alexanderhormozi/ Alex’s Twitter: https://twitter.com/AlexHormozi Alex’s Instagram: https://www.instagram.com/hormozi/ Alex’s Facebook: https://www.facebook.com/ahormozi Resources Mentioned: Alex’s Book, $100M Offers: How To Make Offers So Good People Feel Stupid Saying No: https://www.amazon.com/100M-Offers-People-Stupid-Saying/dp/1737475715 YAPClassic: Robert Greene on Decoding the Laws of Human Nature: https://youngandprofiting.com/yapclassic-decoding-the-laws-of-human-nature-with-robert-greene/   LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast’ for 30% off at yapmedia.io/course. Sponsored By: Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify Indeed - Get a $75 job credit at indeed.com/profiting. Yahoo Finance - For comprehensive financial news and analysis, visit YahooFinance.com Kajabi - Get a free 30-day trial to start your business at Kajabi.com/PROFITING LinkedIn Marketing Solutions - Get a $100 credit on your next campaign at linkedin.com/YAP Industrious - Visit industriousoffice.com and use code PROFITING to get a free week of coworking when you take a tour!   More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting   Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala   Learn more about YAP Media's Services - yapmedia.io/

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