Episode 46: Breakdown of Overused Marketing Phrases

In this episode we talk with Fernando Angulo from SEMRush about how to maximize copy for voice search and Artificial Intelligence (AI). To get your free 1-month trial of SEMRush click here.

Show Notes:

• The definition of Voice Search and how it differs from Text-based searches.
• How to show up on a Voice Search result
• The most important "Search Features" to have when ranking for voice search
• The format to show up in the TOP results for Voice Search
• Which digital device pulls from which source (search engine) of information.
• Why your domain name matters to Voice Search
• The 3 types of feature snippets you need
• How to best use product comparisons for an eCommerce store
• The most effective type of content to rank highly
• Understanding the "answer engine" algorithms
• Optimizing for Voice vs Text Search
• Unique ways people are using Voice Search to solve problems.
• The benefits of Voice Search (and how it can save your sanity as a parent).
• How Voice Search helps people with different abilities to get the information they need.
• The most important metric that search engines track - and how you can become the first Voice Search result when you understand it.
• We discuss the future of AI and search
• How SEMRush helps you discover your search rankings
• People and Resources mentioned in this episode:
• Gary V
• SEMRush's Website
• SEMRush's Academy
• Kimberly's Website
• Bobbie's Website

And that's a wrap for Season 2! Chatting with Copywriters Season 3 will return in late summer. If you've got a great topic or would like to be a guest on the show, we'd love to hear from you! Get in touch.

Thanks for listening

In this episode, Bobbie and Kimberly discuss how to craft powerful landing pages.

In this episode we talk about how to get the creative juices flowing to write awesome copy.

Show Notes:

• Sometimes you have to walk away from what you're doing. Give your brain space to process in the background.
• Don't discount the value of writing down your thoughts as they come to you throughout the day.
• It helps to get excited and feel creative using something that you're passionate about.
• "I would take my phone, open a document, press voice record, and walk around the house and just start talking. I let my mind ramble. Stream of consciousness captures great ideas as there aren't any clear constraints."
• Get into a creative zone by doing more research. Find one piece that is really interesting and inspires you to start writing. 
• "Trying to recreate a paragraph that I like but don't know how to say differently, and coming up with my own single paragraph of alliteration, can really get me excited. It sparks the imagination that says 'Wow, that's a really interesting way to say this!'"
• Ask a seemingly random question and relate it to what your topic is!
• Alliteration Resource
• Word Cloud Resource
• Kimberly's Website
• Bobbie's Website

Thanks for listening

In this episode Kimberly and I talk with Copywriting expert Lindsay Hotmire about her unique Un-Branding Method. 

Show Notes:

• The dangers of using "guru" swipe copy
• How frameworks and formulas can hurt your brand
• "What is my why?"
• "What's missing from my market?"
• "What can I do to make an impact?"
• The benefit of using a sounding board to discover your why
• When you understand your "who", you can better determine "who you want to be".
• Immerse yourself in your market -- Become Your Audience.
• The downfall of leading questions.
• How often to revisit the work you've done.
• The 4 statements to understand your audience better.
• How authentic am I showing up in my space?
• Resources and People we discussed in this episode:
• Simon Sinek - Start with Why
• Clotaire Rapaille - The Culture Code
• Jim Collins - Good to Great
• Max Van Manen - Phenomenology of Practice
• The Authenticity Checklist
• Kimberly's Website
• Bobbie's Website

Thanks for listening

In this episode we talk about guiding your audience through each stage of your launch.

Show Notes:

• Your sales page guides your customer from knowing that they have a problem and need a solution to seeing that your product is the solution.
• Once they click that "buy" button, do you have something in your arsenal of products that can help them further along? 
• Give them the valuable stuff up front!
• Keep in touch with people. Remind them why they invested their time and money into your product.
• Follow up is important no matter what you sell. If you don't already have it in place at the time of launch, you're playing catch up.
• "When you give targeted follow up and make it easy, continuing to onboard the customer even when they're already a customer, you're building that relationship."
• It's most likely more than you initially thought, and that's why it really helps to work with somebody who's gone through launches before.
• "You're sitting on a content library that you're not aware of."
• Rome wasn't built in a day, and neither is a launch.
• Kimberly's Website
• Bobbie's Website

Thanks for listening

In this episode we talk about all the pieces you need to get people ready for your launch.

Show Notes:

• There are two paths for every launch: people who are already on your list, and people who aren't. How will you target both audiences? 
• There are three main ways to bring people into your funnel before a launch: ads, social media platforms, and email sequences.
• You need to provide value, information, and education before you talk about sales and price points.
• A launch requires high levels of engagement with your audience.
• Help should be at the heart of every launch.
• "You aren't asking for anything, just providing value. You trigger this Law of Reciprocation which is an unwritten natural law everyone falls into - I got this from somebody, I owe them something in return."
• If you don't create high quality copy and interaction, you'll lose your audience before the point of sale.
• "When you think you have enough, guaranteed you need more."
• Kimberly's Website
• Bobbie's Website

Thanks for listening.

In this episode we talk with Ken Bator about how to brand your company experience from the ground up. 

Show Notes:

• Which brand of cereal did you grow up with?
• Your brand isn't what you say it is.
• How your customer's perception drives what your brand is
• What happens when you steer the conversation of your brand.
• The number #1 key to create to start taking control of your branding.
• How to ensure your entire organization understands your brand - and how to be sure it shows up for your customers.
• Ways to ensure your branding matches EVERYWHERE.
• The importance of your online brand matching the experience your customer's have.
• What does your brand look like if it was a person?
• Ken Bator's Website
• Kimberly's Website
• Bobbie's Website

Thanks for listening

In this episode, Bobbie and I are back with another special episode of "How Marketing Has Changed"

We discuss an old ad found in a lonesome box of sugar alternative in a parent's cupboards.

In this episode Kimberly and Bobbie discuss one year of podcasting, the future of podcasting, and more.

Show Notes:

• Do you set New Year's Resolutions?
• Goals vs Resolutions
• Reviewing the numbers from last year
• Bobbie's Favorite Episodes:
  • Metrics That Matter
• Kimberly's Favorite Episodes:
  • How Marketing Has Changed
• What does the future hold for podcasts and marketing?
• Interested in applying for a marketing breakdown? Click here.
• Kimberly's Website
• Bobbie's Website

Thanks for listening

In this episode we interview Jenny Edwards about how to build trust and put your audience in the hero's journey into your marketing.

Show Notes:

• The power of storytelling
• What is the hero's journey
• Steps on how to use the hero's journey in your business
• How important is a story in your marketing
• How to better monetize your message by putting storytelling in your copy
• Jenny Edwards Website
• Kimberly's Website
• Bobbie's Website

Thanks for listening