unique selling proposition

In this episode of Bean There, Done That! Phil chats with brand strategist and marketing expert Allan Bonsall. Also known as a successful author and long-standing panellist on ABC Radio’s Hidden Persuaders programme, Allan and Phil discuss the importance of standing out in a crowded market, creating a compelling brand story, and understanding the customer's needs and emotions. 

Allan emphasises the shift from seller-controlled to customer-controlled markets and the need for businesses to differentiate themselves to attract customers. He also highlights the role of technology as a tool, not a solution, and the significance of customer experience in building trust and loyalty.

Summary 💡
[0:01:34] | Importance of standing out in a competitive market
[0:02:25] | Shift in power from seller to customer due to the internet
[0:03:52] | Abundance of competitors in the cafe industry
[0:04:46] | The need for a unique selling proposition and compelling story
[0:05:43] | Differentiation strategies for cafe owners
[0:07:10] | Importance of understanding competitors and customer needs
[0:08:38] | Creating a space for customers to feel welcomed and involved
[0:09:31] | Coffee and food options may not be the primary factors
[0:10:25] | The complexity of developing a brand and understanding customer satisfaction
0:10:25 | Importance of understanding customers for pricing and decision making
0:11:43 | Creating a memorable and emotional brand for cafes/restaurants
0:12:10 | Importance of planning from a customer's perspective
0:14:23 | Turning product features into customer benefits
0:15:29 | Emphasising emotional connection over transactional interactions
0:17:45 | Reluctance of business owners to understand target audience
0:18:38 | Importance of psychographic understanding of customers
0:19:53 | Customer-driven market and the need to understand customers
0:20:08 | Developing products and ambiance that reflect customer preferences
0:20:19 | Data on cafe customer numbers and average spend being down
[0:20:18] | Cafes still have the same number of customers.
[0:20:25] | Target audience is important for understanding customer behaviour.
[0:21:00] | Technology is a tool, not the solution.
[0:22:58] | Leveraging technology to create a brand requires understanding its implications.
[0:25:18] | Customer experience is crucial for building trust and loyalty.
[0:28:03] | Exceeding customer expectations leads to magic moments and word-of-mouth.
[0:29:16] | The Coffee Club's success came from being a meeting place.
[0:30:29] | Standing out requires understanding customer needs and delivering on them.
0:30:59 | First sale is about perception and standing out from the crowd
0:31:36 | Frustration with people who don't understand the importance of differentiation
0:32:14 | Key takeaways and mission to help others
0:32:26 | Allan Bonsall's work in strategic planning and purpose articulation
0:33:31 | Contact information for Allan Bonsall
0:33:44 | Book recommendation: "17 Rules of Game Changer Thinking"
0:34:20 | Shifting from entrepreneurs to game changers
0:35:01 | Importance of strategic thinking and not relying solely on technology
0:35:35 | Book recommendations and the purpose of the Coffee Commune

Episode Highlights 🌟

The Changing Landscape of Business
The rise of the internet and easy access to information has shifted the power from sellers to customers. 

Differentiation: Understanding Your Competitors and Customers
To stand out in a crowded market, cafe operators must first understand their competitors and their weaknesses. 

Creating a Memorable Brand: The Power of Emotion
Emotion plays a significant role in decision-making, and customers are more likely to choose a brand that evokes positive emotions.

Leveraging Technology: A Tool, Not a Solution
Technology can help streamline processes, gather data, and enhance the customer experience. However, it is the strategic thinking and understanding of the customer that drives success, not the technology itself.

The Importance of Customer Experience
Exceeding customer expectations and creating magic moments is crucial for building a strong brand. Customers want to feel valued, heard, and engaged. By focusing on customer experience, cafe operators can create a loyal customer base that will keep coming back.

Key Takeaways 🔑

1. In a competitive market, differentiation is crucial for success.
2. Understanding the customer's needs and emotions is essential for building a compelling brand. 
3. Technology should be seen as a tool, not a solution, and must be used strategically.
4. Customer experience is the key to building trust and loyalty.
5. Perception, quality, and consistency are important factors in creating a successful brand.

Connect With Us 💌
Share the wisdom from this episode with your network, subscribe to "Bean There, Done That!" and leave us a rating. Your insights and support help us bring more enriching discussions your way.

Have questions or topics you'd like us to cover? Reach out to us at https://www.coffeecommune.com.au/contact/. Enjoy this episode and as always, thanks for listening.

-  Allan’s website: https://www.lookinglass.com.au/ 

- Bean There, Done That! Podcast: https://www.coffeecommune.com.au/the-new-bean-there-done-that-podcast/ 

- Contact The Coffee Commune: https://www.coffeecommune.com.au/contact/ 

🎧 Produced by The Podcast Boss
#StandingOutFromACrowd #CafeOperator #BrandingExperts #SuccessfulBusiness #Differentiate #Competition #CustomerControl #CustomerNeeds #UniqueSellingProposition #CustomerEngagement #EmotionalConnection #CustomerExperience #Perception #CustomerService #Technology #TargetAudience #MemorableBrand #GameChangerThinking #CoffeeCommune #AllanBonsall #PhilipDiBella

Imagine a world where each step you take towards your career goals is celebrated, where setbacks are seen as building blocks, and where personal branding is the key to unlocking your potential. Does the thought make you curious? Join us as Jefa Natasha Tous, the dynamic founder and CEO of Kaleidoscope Women, shares her insights on these subjects and more.

Natasha, a seasoned CPG industry professional with a global footprint, is a passionate advocate for rising Latina leaders. She knows the pressures you face, the importance of breaking down your tasks and the power of self-compassion. As she shares her leadership development program's ins and outs, you'll gain a new perspective on the importance of personal branding for career growth. How can you create an online image that genuinely mirrors your values? How can you transform and adapt in the ever-changing business world? Natasha invites you to explore these questions together.

But it's not all work and no play. Join us as we take a detour into the endearing coffee culture in Cuban and Colombian households. Natasha shares her top book recommendations, perfect for the entrepreneurial spirit in you. Remember, each step, each victory, each setback - they're all part of the journey. Just as our ancestors made sacrifices for us to chase our dreams, let's honor them by continuing to evolve, adapt, and transform. Listen, learn, and prepare to be inspired!

Meet Jefa - Natasha Tous

Natasha Tous is an accomplished Corporate executive and a visionary leader turned entrepreneur. She is passionate about empowering individuals to reach their full potential. With a wealth of experience in global business development, branding, and strategic partnerships, Natasha has built an impressive track record of success in various CPG industries and in key markets in the Americas, Europe, and China.

As the Founder and CEO of Kaleidoscope Women, Natasha is helping rising Latina leaders to expand their reach and achieve their career goals. She is a gifted communicator and strategic thinker, with a talent for identifying opportunities and developing innovative solutions.

In addition to her professional achievements, Natasha is deeply committed to giving back to her community. She is a tireless advocate for diversity, equity, and inclusion, and is dedicated to empowering underrepresented groups to succeed.

Natasha is also a sought-after public speaker, known for her ability to inspire and motivate audiences with her powerful message of hope and positivity. Through her work as a mentor and coach, she has helped countless individuals to overcome obstacles and achieve their dreams.

At the core of Natasha's philosophy is the belief that every person has the power to make a positive impact on the world.

Learn more about Natasha's work:
www.natashatous.com
www.instagram.com/natasha_tous
https://natashatous.ck.page/a8ce7dfac8
www.linkedin.com/in/natashatous

☕️ Join the Cafecito Con Jefas Community
☕️ Support the show

In this week's episode of The Wize Guys Podcast, get ready for an enlightening journey as we navigate the sea of lead conversion with Jamie, a knowledgeable representative from inside Sky. We delve into the essence of face-to-face communication and trust-building, even in our digitally driven era, besides unpacking the significant role these elements play in converting leads. Jamie shares his extensive experience, and results from different communication methods, and emphasizes the advantages of platforms like Zoom for initial meet-ups.

Ever wondered how to turn technology into your most trusted ally instead of seeing it as a daunting barrier? This episode further explores how tools like Practice Ignition, GoProposal, and Proposify can help streamline your proposals while also maintaining their personalized touch. Jamie also throws light on why pitching yourself is as crucial as pitching your product, considering you're handling an essential part of your client's lives. Gear up for some game-changing insights that could revolutionize your lead conversion process.

________________
PS: Whenever you’re ready… here are the fastest 3 ways we can help you transform your accounting/bookkeeping practice:

1. Join 40,000+ subscribers to our transformation Friday tips – Every Friday, our Wize Mentor and Thought Leader of the Year, Ed Chan will send one actionable insight from his experience of building a $20 million accounting firm that still runs without him – Subscribe here

2. Download one of our famous Wize Accountants Growth Playbooks – Our FREE Playbooks on how to build and scale your firm are more valuable than most PAID business coaching programs! See for yourself – Download here

3. Join the waiting list for a free login to the world's best accounting business intelligence software for scaling your firm. Take a look at the app we use to build our own $10million firm in just 7-hours a week – Get a FREE login here

In a saturated marketplace where everyone looks the same, Leo Moore emerges as the guiding force behind B2B brands that demand attention. With his arsenal of long-form sales letters and the revolutionary "Sea of Clones" thesis, Leo shows a path to doubling prices and skyrocketing monthly revenue. Dive into a gripping conversation with Jordan Paris, navigating the world of standout branding and unveiling the power of creativity. Get ready to challenge the norms.

Visit Leo at SophronSolutions.com.

Strong USP can be a powerful tool in helping you stand out in a competitive market, so invest time and effort in creating a compelling and authentic one that resonates with your target audience.

In todays’ episode, we have India’s leading Info-marketing expert Siddharth Rajsekar who shares some amazing Tips To Figure Out Your USP?  Listen till the end for more such truth bombs!

(0:00:00) - Entrepreneurial Journey and Success (5 Minutes) Conor Doherty, a dynamic entrepreneur, discusses his journey through multiple business ventures, his current company Absolute Restoration, and his new venture The Irish Bartender. We delve into his roots in Williamsport, his parents’ Irish background, and his entry into the entrepreneurial space. 

(0:04:50) - Transitioning Careers (11 Minutes) Conor Doherty's journey of pursuing diverse fields, from medicine to acting and modeling, was inspired by his friend Jeremy Santucci. Jeremy showed Conor that he could pursue his dreams and achieve financial freedom. Conor eventually found his love for fitness and health, and transitioned into the online training space. We explore the competitive nature of this space, and how Conor pivoted to a career-based business. 

(0:15:25) - The Path to Entrepreneurship and Self-Development (11 Minutes) We explore Conor Doherty's journey in understanding the importance of developing a unique selling proposition and building a brand based on his own name. We discuss the power of visualization and how it can unlock potential. 

(0:26:18) - Work Ethic and Business Ownership Lessons (6 Minutes) Conor Doherty discusses the importance of focus and urgency in business. We also talk about treating people with respect, and how balance is essential for maximum success. Conor also shares his current business ventures and his views on business ownership. 

(0:32:06) - Building Relationships and Giving in Business (13 Minutes) We explore the importance of building a network of relationships and the need to be realistic when it comes to cutting ties with people and businesses that aren't working out. Conor Doherty shares his experience of becoming a consultant for those starting their own businesses. 

(0:44:41) - Business Development and Finding Skilled Workers (6 Minutes) Conor discusses the importance of finding skilled workers and how to vet potential employees. He shares his experience of finding mentors, noting that it is important to stay humble and open to learning. 

(0:51:01) - Classic Cocktails and Modern Twists (6 Minutes) Conor discusses the art of mixology and the different types of cocktails that can be created. We explore the Moscow Mule, and how it has become popular in the last few years. Conor shares his websites and social media, so listeners can stay connected and learn more about his different businesses. 

(0:57:30) - Love, Support, and Life's Hustle (1 Minutes) Conor and I discuss the importance of developing a network of relationships and being realistic when it comes to cutting ties with people and businesses. We also discuss the importance of finding skilled workers and how to vet potential employees.

Need To Make A MILLION Dollar Business Pitch? Here are the SECRETS from an expert!

In this month’s podcast; Dave Erickson and Botond Seres are looking to learn how to make the ultimate pitch with our guest Glenn Rudin.

Glenn is a Product Development Consultant and Coach with extensive experience in both Marketing and Sales, and now specializes in break through Messaging, Brand Development and Product Creation.

Working for companies such as Revlon & Shiseido - Glenn developed his business winning sales and marketing strategies.

Later, he created and sold numerous consumer products to some of the largest retailers in the world including: Walmart, Target, CVS, Macy's and Lowes.

In this podcast we are going to find out how to develop a Unique Selling Proposition (USP) and build it into a pitch that will grow a business.

Glenn helps Companies make sure their Sales and Marketing MESSAGE is Crystal Clear.

He is “The Message Master” who helps companies find their Unique Selling Proposition (USP) and points of Differentiation (MESSAGING), so that they stand out in their marketplace when compared to their competition.

A Company doesn’t get a 2nd chance to make a positive impression. Confused customers don't ask - they simply move on to the next choice in the marketplace. That is why it is so important to get your messaging right.

In this podcast, Glenn talks about creating the Perfect Message for your Company. Developing your Unique Selling Proposition (USP), and training how to deliver a great pitch.

MESSAGING is the key to a company’s marketing and sales communications. It is critical for an a company’s Elevator Pitch, Website Landing Page, Promotional Materials, Business Cards, Newsletters, and all other public facing and internal marketing.

00:32 - Intro to Glenn Rudin
01:50 - What Experience in Sales and Marketing did you get in the corporate world?
03:48 - How important is messaging and branding for a start-up?
05:20 - How important is messaging for the sales side?
10:15 - Simplify your messaging.
12:27 - What are the components of a successful pitch?
20:08 - Goal of an elevator pitch.
24:24 - How to get an emotional investment in your pitch.
27:17 - Imagery and messaging.
31:00 - Differentiation messaging.
34:00 - The value of the cool factor.
39:16 - Determining your audience.
46:16 - Live pitching vs. Remote pitching.
50:00 - How to close a pitch and make a call to action?
54:28 - What advice do you have for people making thier first pitch or just starting out?
57:30 - Share your ideas when appropriate.
59:21 - Contact information for Glenn.
1:02:00 - Outro and close.

If you have questions for our Podcast Hosts or Guest, you can reach them here:

Dave Erickson = https://www.linkedin.com/in/daveerickson1/

Botond Seres = https://www.linkedin.com/in/botondseres/

GUEST: Glenn Rudin = https://www.linkedin.com/in/glennrudin/

Guest's Website = https://www.alwaysbeencreative.com

To catch up with all our Podcasts, please go to = https://podcast.screamingbox.com/ 

Episode 45: Your practice sales playbook - the best way to convert new clients every time 

"It’s 20 times harder to find a new client than to keep existing ones.”- Jamie Johns 

In this episode of The Wize Guys Podcast, Ed Chan, and Jamie Johns, with Wize Mentor, Kristy Fairbairn discussed that leads take a long time to convert, and once they do make sure you have a good policy in place. They also talked about how important it is that you are at the “top of your client's mind” and the speed at which you get back to the client. 
 
#wizementoring #leadgeneration #salesprocess 

Timestamps: 

0:00 – Intro 

0:35 – Reasons why its 20 times harder to find a new client than to keep existing ones 

1:48 – Understanding the concept of LAPS steps 

2:43 – The importance of documenting the sales process 

3:05 – The impact of Wize’s philosophy in running an accounting or bookkeeping firm 

4:12 – Ed Chan on “You cannot make a client change Accountant, but you can be top of mind when they eventually decide to change.” -- How important is being at the “top of their minds” and the speed at which you get back to the client? 

5:03 – Marketing VS Sales 

7:53 – How to build a prospect/lead database 

9:16 – Best practices for lead conversion 

10:17 – How to utilize technology in sending business proposals 

10:57 – TIP: Do your presentation face-to-face with you clients 

11:38 – The NEW trend of having face-to-face meetings with clients 

13:07 – How to identify your firm’s Unique Selling Proposition (USP) 

14:31 – How to take action 

18:10 – CRM suggestions to start implementing in your firm 

Quotations: 

 
“If you follow the process, you'll get the best results. ” - Jamie Johns 

GET IN TOUCH! 

Website: www.wizementoring.com 

Facebook: https://www.facebook.com/wizementoring/ 

Twitter: https://twitter.com/wizementoring 

Linkedin: https://www.linkedin.com/company/wizementoring/ 

Instagram: https://www.instagram.com/wize.guys/?hl=en 

Email: support@wizementoring.com 

Download the full transcript here. 

________________
PS: Whenever you’re ready… here are the fastest 3 ways we can help you transform your accounting/bookkeeping practice:

1. Join 40,000+ subscribers to our transformation Friday tips – Every Friday, our Wize Mentor and Thought Leader of the Year, Ed Chan will send one actionable insight from his experience of building a $20 million accounting firm that still runs without him – Subscribe here

2. Download one of our famous Wize Accountants Growth Playbooks – Our FREE Playbooks on how to build and scale your firm are more valuable than most PAID business coaching programs! See for yourself – Download here

3. Join the waiting list for a free login to the world's best accounting business intelligence software for scaling your firm. Take a look at the app we use to build our own $10million firm in just 7-hours a week – Get a FREE login here

#148 - Dr. Kyle Elliott is a career and interview coach and award-winning job search expert.  He explains how you can identify your own unique selling proposition, find the right job that fits your interests, and distinguish yourself from hundreds of other applicants.

What you'll learn

• [2:35] How Kyle started his coaching career on Fiverr.
• [4:22] What a unique selling proposition is and why it’s so important.
• [6:18] How to find the jobs you’re most suitable for.
• [7:24] How to find your own uniqueness.
• [17:05] How to take your unique points and turn them into a unique selling proposition.
• [21:25] Ways you can sell yourself in your CV.
• [22:43] How to express to an employer what your unique selling points are.
• [24:25] Ways to stand out amongst hundreds of applications.
• [27:00] What to do if your skills differ from the role you’re applying for.
• [29:25] How you can use your USP to find the right job for you.
• [33:14] How long you should spend finding your USPs.
• [34:40] How to get comfortable talking about yourself.

Resources mentioned in this episode (some of these are affiliate links and we may get a commission in the event that you make a purchase - this helps us to cover our expenses and is at no additional cost to you):

• Fiverr
• “What did you do as a child that made the hours pass like minutes?  Herein lies the key to your earthly pursuits”, Carl Jung
• Change Work Life Coaching

For the show notes for this episode, including a full transcript and links to all the resources mentioned, visit:

https://changeworklife.com/whats-your-unique-selling-proposition/

Re-assessing your career?  Know you need a change but don't really know where to start?  Check out these two exercises to start the journey of working out what career is right for you!

Take me to the exercises!

Also, make sure to join the Change Work Life Facebook group and check out the ways you can support the podcast on the Change Work Life Support page.

Follow us on Facebook, Instagram, and Twitter.

We invited Joe and Emma to chat about Chezy, a production company providing accessible price points for video for small businesses. We discuss how they maximize their project efficiencies as well as cover the power of sharing your brand’s story and unique selling proposition through video.

Learn more about Chezy here: https://chezy.com/

Use these 7 tips to grow your company successfully!

1. Dream Big - don’t play small and max out your potential 
2. Create a Product or Service that your Customer actually Wants!
3. Be Hands-on in Your Business so you have a greater understanding of the processes before hiring. 
4. Be Enthusiastic When Selling so You can Close More Sales!
5. You Need to Be Optimistic because Things will NOT go exactly as planned   
6. Focus on your customer and their needs so they continue to refer customers to you and reduce your customer acquisition rate 
7. Have a Unique Selling Proposition (USP) so you set yourself apart from the competition and customers prefer your brand and service over competitors. 

Subscribe or Follow so you don’t miss an episode!! 

Find us on Instagram @bossitclub 

XO,

Sophia

A Team Dklutr Production

In this episode Scott & Renee discuss the 3 elements of your value, and how to answer the question:  "Why should I hire YOU over another qualified agent?"   They also discuss creating your USP (Unique Selling Proposition).

1. Your overall Brand - Your company and brand has value.  Do you know what it is and how it can benefit a client?
2. Your local franchise or local office brand - Your local office likely has some great things that adds to your value.  Do you know what they are and how those things might get a client to select you over another agent.
3. YOU - Do you know how YOU differ from the competition?  Are you active in the community?  Do you have a NICHE in the marketplace?  Are your personal stats better than your competitor's or the local MLS averages?

By the end of this episode, if you take good notes and apply what you learn, you will find yourself winning more on appointments and earning more business.

În acest antrenament, îți exersezi abilitatea de a realiza o Propunere Unică de Vânzare pentru afacerea pe care o reprezinți. Propunerea realizată te ajută să ai claritate privind principalul mesaj cheie de comunicare. Pe acesta poți să-l afișezi pe site, acolo unde vrei să captezi atenția în sub 8 secunde. De asemenea, propunerea unică de vânzare îți este un bun aliat atunci când dorești să te prezinți în cadrul unei întâlniri de business networking sau când discuți cu un posibil investitor.

So wie einst die Dinosaurier, so stirbt auch der USP aus. Warum geht dem USP so langsam die Luft aus? 

Es ist doch meistens eher ein Markenversprechen, eine Vision, eine Mission, die verkauft wird.

Was wird mit dem USP passieren und was wird ihn ersetzen? Das besprechen wir in der heutigen Folge.

Vereinbare jetzt ein erstes & kostenloses Gespräch mit uns, damit wir gemeinsam über die Erreichung deiner Ziele, deine Marke und die dahinter liegende Strategien und Plänen sprechen.

https://calendly.com/whytespace/marke

https://whytespace.de

Schreib uns an:

podcast@whytespace.de

In this episode I cover the surprisingly simple exercise to get crystal clear on your market and product as a service entrepreneur. So many service entrepreneurs try to serve everyone knocking on their door (I've been there myself), which leaves them unfocused, with split energy and failing at multiple businesses instead of succeeding in one. In this episode, I'll show you how I'm using the exercise and the concept of USP (Unique Selling Proposition) to cut through the noise and get crystal clear what my one thing is. 

In some cases, you won't be able to make a decision straight away and you need to wait for more data, or you may be equally excited about multiple paths. I show you a strategy of how to move forward and make progress without cutting off any of your options.

If you want to distinguish yourself from the competition, it’s important to identify and develop your Unique Selling Proposition (USP). Put simply, your USP is a summary of what is unique about your business and how your business adds value to your current or potential customers. 

Your USP can also help you identify and narrow monthly or yearly goals. When you understand how you’re different (and hopefully better) than the competition, you can establish goals and marketing initiatives that help you grow.

General Info:

Would you like to listen via YouTube? Go here and subscribe to our channel: https://www.youtube.com/channel/UC97CxzX4YnOazsF39DOe34A

If you want to get a hold of us, or you would like to be a guest on our show simply click here: https://www.lbmsllc.com/contact-us/

Is there a topic you would like us to cover? Send an email to info@lbmsllc.com or simply call 888-416-7752

Want a free evaluation of your digital marketing presence? Simply click here: https://www.lbmsllc.com/marketing-consultation/
and we’ll connect with you as soon as possible.

For a free copy of my book, 7 Steps to Recession-Proofing Your Business, click this link: https://www.lbmsllc.com/book

Connect With Us On Social Media:
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Alignable: https://www.alignable.com/fanwood-nj/local-business-marketing-solutions

General Info:

Need help with your law firm's digital marketing?

Check out these case studies of some killer results we have gotten for law firms just like yours.
Click here to review the case studies: https://lbmsllc.com/lp-attorneys/

Click here for a free online presence report and marketing analysis.

Connect With Us On Social Media:
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Connect With Frank Directly on LinkedIn: https://www.linkedin.com/in/fdemming/
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What is your USP? What is a unique selling proposition? 

The first thing we need to do is to clarify that a unique value proposition is the same as a unique selling proposition. I prefer to use Unique Selling Proposition instead of Unique Value Proposition because including the word “selling” makes it easier to understand what we’re really trying to achieve. In the end, we need to figure out how to sell something. 

This is what we’re going to cover:

01:06 What is a unique selling proposition (or unique value proposition)? 

01:46 How to write a USP or UVP? 

05:23 Unique Selling Proposition example (UVP example) 

Want to know more about me? 

Check out my Tedx Talk about Humanity and Passion. It has more than 1 million views. https://www.youtube.com/watch?v=7npLVcymHGc&t=1s 

Facebook: https://business.facebook.com/adam.radly.9 

Twitter: https://twitter.com/adamradly 

Instagram: https://www.instagram.com/adamradly/ 

Linkedin: https://www.linkedin.com/in/adamradly/ 

'I Imagine' https://iimagine.life/ 

Blog post & checklist: https://iimagine.life/blog

In this episode Kimberly and I talk with Copywriting expert Lindsay Hotmire about her unique Un-Branding Method. 

Show Notes:

• The dangers of using "guru" swipe copy
• How frameworks and formulas can hurt your brand
• "What is my why?"
• "What's missing from my market?"
• "What can I do to make an impact?"
• The benefit of using a sounding board to discover your why
• When you understand your "who", you can better determine "who you want to be".
• Immerse yourself in your market -- Become Your Audience.
• The downfall of leading questions.
• How often to revisit the work you've done.
• The 4 statements to understand your audience better.
• How authentic am I showing up in my space?
• Resources and People we discussed in this episode:
• Simon Sinek - Start with Why
• Clotaire Rapaille - The Culture Code
• Jim Collins - Good to Great
• Max Van Manen - Phenomenology of Practice
• The Authenticity Checklist
• Kimberly's Website
• Bobbie's Website

Thanks for listening

In this episode we talk about how to get the first draft done no matter what.

Show Notes:

• How to create your first draft
• Why the first draft is a great way to gather your thoughts 
• Why your first draft should not be your final draft
• Why editing is a great way to a marketing piece
• Kimberly's Website
• Bobbie's Website

Thanks for listening

In this episode we talk about overused marketing phrases.

Show Notes:

• What are the different phrases that are overused in marketing
• How to avoid using overused phrases in marketing
• How to add value to your phrases 
• How to make overused marketing phrases more creative and unique
• Kimberly's Website
• Bobbie's Website

Thanks for listening