helpful tools

In this episode we talk about how to get the creative juices flowing to write awesome copy.

Show Notes:

• Sometimes you have to walk away from what you're doing. Give your brain space to process in the background.
• Don't discount the value of writing down your thoughts as they come to you throughout the day.
• It helps to get excited and feel creative using something that you're passionate about.
• "I would take my phone, open a document, press voice record, and walk around the house and just start talking. I let my mind ramble. Stream of consciousness captures great ideas as there aren't any clear constraints."
• Get into a creative zone by doing more research. Find one piece that is really interesting and inspires you to start writing. 
• "Trying to recreate a paragraph that I like but don't know how to say differently, and coming up with my own single paragraph of alliteration, can really get me excited. It sparks the imagination that says 'Wow, that's a really interesting way to say this!'"
• Ask a seemingly random question and relate it to what your topic is!
• Alliteration Resource
• Word Cloud Resource
• Kimberly's Website
• Bobbie's Website

Thanks for listening

In this episode Kimberly and I talk with Copywriting expert Lindsay Hotmire about her unique Un-Branding Method. 

Show Notes:

• The dangers of using "guru" swipe copy
• How frameworks and formulas can hurt your brand
• "What is my why?"
• "What's missing from my market?"
• "What can I do to make an impact?"
• The benefit of using a sounding board to discover your why
• When you understand your "who", you can better determine "who you want to be".
• Immerse yourself in your market -- Become Your Audience.
• The downfall of leading questions.
• How often to revisit the work you've done.
• The 4 statements to understand your audience better.
• How authentic am I showing up in my space?
• Resources and People we discussed in this episode:
• Simon Sinek - Start with Why
• Clotaire Rapaille - The Culture Code
• Jim Collins - Good to Great
• Max Van Manen - Phenomenology of Practice
• The Authenticity Checklist
• Kimberly's Website
• Bobbie's Website

Thanks for listening

In this episode we interview Jenny Edwards about how to build trust and put your audience in the hero's journey into your marketing.

Show Notes:

• The power of storytelling
• What is the hero's journey
• Steps on how to use the hero's journey in your business
• How important is a story in your marketing
• How to better monetize your message by putting storytelling in your copy
• Jenny Edwards Website
• Kimberly's Website
• Bobbie's Website

Thanks for listening

In this episode we talk about how to get the first draft done no matter what.

Show Notes:

• How to create your first draft
• Why the first draft is a great way to gather your thoughts 
• Why your first draft should not be your final draft
• Why editing is a great way to a marketing piece
• Kimberly's Website
• Bobbie's Website

Thanks for listening

In this episode we talk about overused marketing phrases.

Show Notes:

• What are the different phrases that are overused in marketing
• How to avoid using overused phrases in marketing
• How to add value to your phrases 
• How to make overused marketing phrases more creative and unique
• Kimberly's Website
• Bobbie's Website

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In this episode we interview Jen Yan an SEO expert. 

Show Notes:

• What is SEO
• How SEO works
• Types of keyword
• Two kinds of searches
• How to optimize a website for Google and search engines
• 3 steps for easy SEO
• What is an algorithm 
• Link for tools
• Jen Yan's Website
• Kimberly's Website
• Bobbie's Website

Thanks for listening

In this episode we talk about how you can properly use links in your copy.

Show Notes:

• How to properly use links to get people to follow along 
• Effective ways you can use links in your copy
• How to optimize your headlines
• How to hide long URLs
• Where you can effectively use the "Learn More"
• Best practices when using affiliate links
• Link for rules and regulations on how to announced you have an affiliate link.
• Kimberly's Website
• Bobbie's Website

Thanks for listening

In this episode we talk about how you can effectively use claim and proof in your copy.

Show Notes:

• Why claim and proof is important
• How you balance claim and proof
• How to makes claims clear
• How you prove the claim
• Why it is important to use the proof to explain the claim
• Different ways to prove the claim
• How to make proofing claims a part of your copy
• Kimberly's Website
• Bobbie's Website

Thanks for listening

In this episode we talk about how you can find the right hook for your product or service 

Show Notes:

• How to find the hook in your product or service
• How copywriters find the hook in the stories for their clients
• Why it is important to know the story behind things in creating and finding a hook 
• How past marketing material can help you know your products or service
• Why customer stories or feedback are important
• Surveys in finding that hook
• Ways to market your product
• Kimberly's Website
• Bobbie's Website

Thanks for listening

In this episode we talk about how marketing has changed with an airline ad from the 60s.

Show Notes:

• How marketing has changed on an ad in the 1960's
• Call to action
• Old marketing tactics that still work
• What doesn't "fly" in marketing today
• Matching your creative with your copy
• Kimberly's Website
• Bobbie's Website

Thanks for listening

In this episode we interview Justin Blackman about Brand Ventriloquism.

Show Notes:

• What is Brand Ventriloquism
• Why humor is great with your copy
• How to be sound like your client
• Three elements of getting the brand voice right
• Great way to write for a particular brand
• What is the difference between a masculine voice versus a feminine voice
• How to create an email that matches your brand
• How you can use the words, tone and frequency formula
• Tools
• Justin's Website
• Kimberly's Website
• Bobbie's Website

Thanks for listening

In this episode we talk about the dreaded guarantee and how it can increase consumer confidence.

Show Notes:

• How important is customer service in your business 
• Benefits of a consumer guarantee
• How business can make people buy
• How to reduce returned products and chargeback
• Where you can use guarantee
• How guarantee helps with your reputation
• How to create a guarantee
• Why testing is important with your guarantee
• Kimberly's Website
• Bobbie's Website

Thanks for listening

In this episode we continue the conversation with Matt Hall about the importance of the right visual and copy that convert.

Show Notes:

• Top 3 things copywriter should remember when working with designers 
• How good copy and design work together
• Importance of metrics that matter
• Tips on how copy and design work together to give you the best result
• Matt's website
• Kimberly's Website
• Bobbie's Website

Thanks for listening

In this episode we talk about the importance of the right visual and copy that convert.

Show Notes:

• How visual is important 
• Identify what good designs that convert
• Identifying your goals and outcome that will convert
• Why it is important for designer and copywriter to work together
• How right balance of visual and words that convert
• What designers should avoid doing
• Matt's Website
• Kimberly's Website
• Bobbie's Website

Thanks for listening

In this episode we talk about how to help your reader/customer to imagine their life with your product and how to make it impactful.

Show Notes:

• How to put your customers into the future with your product
• Hidden keys to success in marketing
• How to put your customer/reader on what you are selling
• How to help your customer imagine that they already own the item 
• General thoughts about marketing
• Keeping your reader/customer engaged
• Tricks on how to get the future phasing into your marketing
• Kimberly's Website
• Bobbie's Website

Thanks for listening

In this episode we talk about why it is important to be clear and specific with your message for your customers. 

Show Notes:

• The right language to use for your customers
• Why it is important to be clear with your message
• Why clarity helps the expectation of your customer
• Types of clarity
• Why FAQs is important in your business
• How to put clarity in your message
• Kimberly's Website
• Bobbie's Website

Thanks for listening

In this episode we talk about how you can create your bio that is relevant and interesting.

Show Notes:

• How To Write Your Bio
• What is the purpose of your bio? 
• How long your bio should be?
• Importance of the language you'll be using
• Your first draft should be not your final draft
• Tips on writing your bio
• Process of writing your bio
• Basic outline for writing your bio
• How to make your bio interesting
• Kimberly's Website
• Bobbie's Website

Thanks for listening

In this episode we talk about ways on how to build an effective autoresponder that relates to your audience.

Show Notes:

• Ways to properly do an autoresponder.
• How important to have a welcome series.
• How important to build a relationship.
• Why autoresponder should relate to your audience.
• Why autoresponder should feel natural.
• What is the minimum number to send an email?
• What is the goal of an autoresponder?
• What is the purpose of the autoresponder?
• How to build an effective autoresponder.
• Kimberly's Website
• Bobbie's Website

Thanks for listening

In this episode we talk about the wrong ways to do an autoresponder and how to avoid them.

Show Notes:

• Wrong ways to do an autoresponder.
• Why you should know your audience, platform and the frequency.
• How an autoresponder is a powerful tool for your business.
• How to avoid autoresponder to be marked as spam
• What are the reasons people start to unsubscribe?
• How personalization is important in an autoresponder.
• Kimberly's Website
• Bobbie's Website

Thanks for listening

In this episode we talk about direct leads and what lead will work best with your target audience.

Show Notes:

• What are the types of direct leads?
• How important questions convert into leads.
• how the use of right words will convert prospects into sales.
• Importance of identifying the right audience to the solution.
• Why it is important to provide better strategies on your copy. 
• Great Leads by Michael Masterson and John Forde
• Kimberly's Website
• Bobbie's Website

Thanks for listening!

Note: Some of the links listed are affiliate links.