website copy

You know what? Having doubts is okay. Being emotional is okay. Feeling stuck is okay.

Because after a moment of doubt, a moment of confidence will come. After you let your emotions out, you will feel better. After you get stuck, you will always get unstuck.

Always.

In this episode, I share the story of my doubt-and-overthinking-filled struggles to make my brand, program, offers, and website reflect the new direction I’m taking in my business.

EPISODE BREAKDOWN:

• [00:42] The two cases that make me feel stuck, helpless, and hopeless
• [02:49] Struggling to clearly express my vision, mission, and values
• [04:34] Step 1: Trying to do it myself, feeling stuck, getting help from a brand strategist
• [06:00] Step 2: Tweaking my offers, getting stuck again, getting support from a sales strategist
• [07:25] Step 3: Sitting down to write the website copy, feeling stuck, helpless and hopeless
• [09:13] A fresh perspective and a good night of sleep
• [12:02] Getting unstuck and feeling inspired to write 

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Today we talk about the use of Strategic Stories and SEO for brand messaging with Emma Boshart, founder of Creative Uproar.

Connect w/ Emma:
Website
Instagram
The Brand Story Audit

1. Emma emphasized understanding the target audience and planning narratives aimed at specific business goals.

• There is value in having fresh, updated content, (shows care for the audience and raises engagement rates).
•  Emma  explained that messages and stories serve different purposes; messages establish a brand's value proposition and mission while stories illustrate these in a relatable context.
• Emma Boshart pointed out that while core brand messaging should be consistent, stories used for launches or selling services should change with the audience's needs, making them more timely.

2. Emma discusses the three-step process to write a strategic story:

• choosing the topic, 
• identifying the audience's pain point, want or need, hesitation, benefit, false belief, or solution, and then 
• crafting a story linked to a business objective.

3. Multiple stories can be created, each serving a different business purpose.

• Strategic stories should be fresh and reflective of changing consumers.
• For launches, it's advisable to have about three major strategic stories, addressing major objections, hesitations, and pain points.  

Connect w/ B: YouTube, Website, LinkedIn, Instagram

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Let's be real, writing website copy is a daunting task! We stare at a blinking cursor for 20 minutes only to close the laptop and come back to it another day. In this episode, Victoria interviews  professional copywriter and brand strategist, Nikki Thompson. Nikki is the owner of Clarity Branding Company, where she helps founders get clear on their message and turn their website into a full-time sales machine.

For show notes, head to www.brandwelldesigns.com/thepodcast/episode80.

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This week’s episode of Win The Hour, Win The Day Podcast is sponsored by Win The Hour, Win The Day’s Signature Coaching Program the Winners Circle.  Kris Ward who helps entrepreneurs to stop working so hard interviews, Robby Fowler.

Robby Fowler talks about branding! This isn’t about the logo or brand fluff!  These are some solid brand insights that you need to grow your business! No colors or logo talk here!  

Learn

- how to brand so you can market less

- the biggest mistake you’re making on your website copy

- the one question you should ask yourself before you do anything

Win The Hour, Win The Day Winners Circle

https://www.winthehourwintheday.com/winners-circle-masterclass

Win The Hour, Win The Day! www.winthehourwintheday.com

Podcast: Win The Hour, Win The Day Podcast

Facebook: https://www.facebook.com/winthehourwintheday/

LinkedIn:  https://www.linkedin.com/company/win-the-hour-win-the-day-podcast

You can find Robby Fowler at:

Website: https://robbyf.com/

Email: robby@robbyf.com

Instagram: https://www.instagram.com/rfowler/

Facebook: https://web.facebook.com/rfowler?_rdc=1&_rdr

LinkedIn: https://www.linkedin.com/in/robbyfowler/

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https://www.winthehourwintheday.com

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https://erinpennings.com/

https://www.linkedin.com/in/erin-pennings/
 

https://twitter.com/copysnacks

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Connect with Chris Collins:

https://christophercollins.co/

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https://freelancingflow.com/

https://twitter.com/alygouletwrites

The Director, the Socializer, the Relater and the Thinker... these are the four primary types of buyers and it's important that you know what they're looking for when they land on your website or read your emails. By knowing the different buyer types, you can strategically craft your copy to resonate, relate, convince, and SELL!

Click here for show notes.

Visit www.brandwelldesigns.com

Follow BrandWell on Instagram. 

For show notes, head to www.thebrandingbusinessschool.com/thepodcast/

Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/

Follow BrandWell on Instagram.
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#0086 Top 3 Key Takeaways:

1. What is the Hub & Spoke Model? How can it help unify your digital marketing strategy.
2. Why your website is the MOST IMPORTANT aspect of your digital marketing strategy for attracting leads and customers.
3. How are marketing funnels and sales funnels different, and why you must leverage BOTH to succeed.

After working as a marketer with many major brands like Apple. Visa, and Wells Fargo, James Hipkin has seen first-hand what it takes to successfully run a digital marketing campaign.

One of the biggest issues when it comes to digital marketing is positioning yourself and developing a strategy that creates trust and credibility with your customer. Today, James shares his Hub and Spoke model for a successful digital marketing strategy.

If you're sick of all the B.S. digital marketing strategies and tactics out there, this interview with James is one that you won't want to miss!


Are you ready to start your own podcast? Book a Call with Nick to find out how we can develop a plan to your new show launched in just 4-weeks!

To get the links and resources discussed in this episode, head over to the Episode 86 Show Notes.

If you enjoyed the episode, be sure to leave a review of the Nine-Five Podcast on Apple Podcasts.

In practice, this means your website’s content:

• Doesn’t talk about you unless it establishes you as a qualified guide (not the hero)

• Is centered around the customer’s problems and tasks they want to accomplish

• Always starts by addressing the pain points the customer wants to be solved or the question they want to be answered

As a great follow up to Episode 14: Communicating Your Purpose, Karen Bailey explores how we can build purpose into our websites. Karen is sharing some practical, hands-on advice for weaving your purpose into your website copy and making small changes to reflect your purpose.  

We talk first about some of the common mistakes brands are making, focusing in mainly on missed opportunities. Karen then provides a series of tips for writing copy that explains your purpose.  For anyone who likes specific examples, this episode is full of brands we think are doing it well. Whether you are working on your first website or you're a website pro, we hope you walk away with a few ideas for building your purpose into your website and for writing more meaningful copy. 

The Purpose Workshop

If you're enjoying the podcast, you might also enjoy this free, one-hour workshop. We're going to discuss what is purpose and why it matters, while spending most of our time working on a roadmap for defining your purpose and aligning your business around it. Click here to learn more or to sign up. 

- - - - - 

Is your purpose clear? 

Try taking  The Purpose Quiz. Answer a few short questions and then scroll through the results to see how you did and for tips on where you could better align your business around its purpose. You can also learn more about purpose at www.aligndonpurpose.com. 

Stay Connected! 

The discussion doesn't have to end here! Sign up for our newsletter and receive a monthly email with articles about purpose, the latest podcast updates and helpful tips to grow your business on purpose. Or, join the conversation about purpose-driven business on Twitter, Instagram or LinkedIn.  

Please also consider sharing this podcast with a friend or colleague to support us in our goal to help more leaders use their business for good. 

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Edited and produced by Donna Eade
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Until next week, Bye for Now XoX

Publishing regular blog posts is a marketing tactic that can help you to achieve quite a few marketing objectives. Blog posts can position you as a thought-leader, they can build trust from prospective customers, they can help to demonstrate your expertise in a topic. 

And on a more functional side, when posted to your website, they can increase the chances of your business being found online when someone is searching for a solution that you offer!

So if this is a marketing tactic that you think might fit into your content marketing plans, then I’d suggest listening to this episode of The How to do Marketing Show, featuring Remi Audette.

Remi Audette is an SEO Copywriter and Content Marketer who loves breaking down the mystery behind SEO, and helps small businesses take control of their content so they can grow online.

In this conversation we talk about the benefits of blog writing for small business. We cover off:

• Why is it important for small business owners to consider blogging as part of their marketing activity
• Should every business blog? 
• What a best-practice blog post looks like. E.g. word count, structure, SEO considerations etc.
• Where businesses typically go wrong with their blog writing or their website copy
• How to write a blog post that will help build trust with a prospective customer
• The link between search engine optimisation (SEO) and a business’s online website copy
• Explanation of some of the technical terms relating to website copy 
• What questions you ask a potential SEO provider if you are looking to outsource your SEO work

If you would like to get in touch with Remi, you can find her here:

Website: https://www.remiaudettecopywriter.com/

Instagram: https://www.instagram.com/remiaudettecopywriter/

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and Managing Director of a marketing agency called Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

See omnystudio.com/listener for privacy information.

I am so excited to share that I am chatting with Jasmine Williams of Jasmine Williams Media to chat about some pretty exciting topics this week. Jasmine is an amazing freelancer serving clients who have big dreams to change the world around them in exciting ways. From tech to nonprofits, Jasmine has worked with several clients on content creation. On The Ambitious Freelancer, she is here to share some excellent tips on things like building testimonials, website content, working with high-paying clients, and more.

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Show Notes:
This week the guys continue their discussion on how to make the perfect website for a PPC campaign. This fourth and final episode in the series is about what you can do with the content on your website to help you get great PPC performance. The guys talk about the importance of scannable content, clear headlines, how to handle social media links, and much more.

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I talk today to Emma Griffin of Emma Griffin Writes.  
 
 Emma is a copywriter who helps small service-based businesses stand out, attract aligned clients and make more money through words that nail their values and their unique message. With the pandemic shifting so many businesses (and their customers) to an online-only selling space, she’s noticed a huge increase in website copywriting work from entrepreneurs who’ve realised the copy on their current website needs to do a much better job! Having started her career working in-house for corporate fashion & lifestyle brands, she now works primarily with creative businesses on their website copywriting, email marketing and blog content. She also consults on brand messaging and content strategy and offers a Power Hour consultation on your current site through her Copy Clinic, so you can implement key changes yourself.

We discuss what a copywriter actually does, how Emma came to be one, and Emma is nice enough to give some great advice on how to improve your own copywriting if you don’t want a professional to do that for you.   

We agree that the most difficult page to write on a website is the “About us” page – as well as talking about that in the podcast, she mentions her blog on the topic – you can read that blog entitled “My 6-step formula for a killer About Me or About Us page” at https://www.emmagriffinwrites.co.uk/my-blog/6-step-formula-about-me-about-us-page , but it’s best to hear what she has to say about it before you go off to read the blog.

Emma’s website is at https://www.emmagriffinwrites.co.uk/ and you can follow her on Instagram via https://www.instagram.com/emmagriffinwrites/  or connect with her on LinkedIn via https://www.linkedin.com/in/emma-griffin-content-editor/

If you want to contact or connect with me, or think you'd be a good guest on the show, please do get in touch via https://www.linkedin.com/in/enterprisedoctor/ .

And if you haven't already done so, please join the podcast's Facebook group at https://www.facebook.com/groups/enterprisedoctorbusinessshow/  .

EDITOR'S NOTE: All coronavirus information accurate as of time of recording on March 20, 2020.

Many gyms across the world have been forced to shut their doors in response to the coronavirus pandemic. However, gym owners still need to make ends meet. So what should they do about advertising during this crisis?

Digital-marketing expert Mateo Lopez is here to tell you what to consider before pulling the plug on your ads and how to adapt them to fit the situation.

Links:

Join the Gym Owners United group on Facebook
COVID-19 Resources
Free Tools
Book a Free Call

Contact:

mateo@twobrainbusiness.com
mike@twobrainmedia.com

Timeline:

3:49 – Should you run ads right now?

6:09 – How to get Two-Brain Business’ free guide, “How to Add Online Training in 24 Hours.”

9:15 – Pros: Ads are cheap right now.

12:22 – To get leads, you need to adapt your offer.

13:18 – How to stand apart from the big online training companies.

15:22 – Some ads for inspiration. 

18:00 – Digitizing the No-Sweat Intro.

19:14 – The problems your service can still solve for clients.

24:48 – How to phrase your ad copy.

27:55 – Why you need to figure out how to keep getting new clients.

31:04 – Don’t forget to update your website and automations.

33:32 – Where to get help rewriting your website and automation copy.

35:29 – Is this the right time to run an engagement campaign?

37:29 – “Stay home, stay fit”– how Mateo would advertise during this time.

In this episode we talk with Ken Bator about how to brand your company experience from the ground up. 

Show Notes:

• Which brand of cereal did you grow up with?
• Your brand isn't what you say it is.
• How your customer's perception drives what your brand is
• What happens when you steer the conversation of your brand.
• The number #1 key to create to start taking control of your branding.
• How to ensure your entire organization understands your brand - and how to be sure it shows up for your customers.
• Ways to ensure your branding matches EVERYWHERE.
• The importance of your online brand matching the experience your customer's have.
• What does your brand look like if it was a person?
• Ken Bator's Website
• Kimberly's Website
• Bobbie's Website

Thanks for listening