Podcast Summary
Leveraging LinkedIn for Business Growth and Personal Branding: Use LinkedIn for organic growth, master social media design, copywriting, and the LinkedIn algorithm to build a business and personal brand, join Hala Taha's LinkedIn masterclass for expert guidance.
LinkedIn, which was once perceived as just a platform for recruiters and HR professionals, has evolved into a powerful tool for business growth and personal branding. Hala Taha, the CEO of a media agency and host of the Young and Profiting podcast, shares her experience of leveraging LinkedIn to build her podcast and later her business, Yap Media, up to $100,000 per month in revenue. She reveals the secrets to mastering LinkedIn, including social media design, copywriting, and understanding the nuances of the LinkedIn algorithm. Hala promises that her upcoming LinkedIn masterclass will equip attendees with the knowledge to compete and win on the platform. If you're inspired to embark on your own LinkedIn journey, use the code "profiting" for 55% off the masterclass at yapmedia.io/course. The workshop takes place on November 15th and 16th. For those listening after the workshop, sign up for the waitlist at the same link. LinkedIn offers immense organic growth potential, making it a valuable platform for business owners and creators.
Going all in on one social media platform can lead to media empire growth: Starting with one social media platform and mastering it before expanding can lead to effective audience engagement and monetization opportunities.
Focusing on one social media platform and going all in can be an effective strategy for growing a media empire. The speaker shares his experience of using LinkedIn to build a large following and monetize his podcast, emphasizing the importance of understanding where your target audience is and where your competitors are not focusing. LinkedIn was a game changer for him due to its professional audience and the lack of competition in the podcasting space on that platform. He also highlights the importance of organic reach and consistency in building a community. While it's important to consider multiple platforms, starting with one and mastering it before expanding can be a smart strategy.
Stand out in a competitive market and build a sustainable business: Focus on content marketing, find your unique niche, provide value, and be unique to attract loyal customers and financial success.
To stand out in a competitive market and build a sustainable business, it's essential to focus on content marketing and organically attracting customers instead of solely relying on push advertising and paid ads. Finding your unique niche and providing value to your audience for an extended period can lead to a community of loyal customers ready to buy from you. Additionally, standing out in your industry by being unique and innovative can help you break through the competition and reach new heights. For instance, a painter on TikTok or a podcast host on LinkedIn can differentiate themselves and attract a large following. Lastly, delaying your ask for a year and providing value without expecting anything in return can lead to financial success in the long run.
The Power of Giving and Providing Value: Maintaining a giving mindset and focusing on providing value can lead to significant wealth and success, as seen in individuals like Mister Beast and through platforms like Shopify and Yahoo Finance. Diversity in experiences and a mindset shift can also contribute to business success.
Having a giving mindset and focusing on providing value can lead to significant wealth and success, as exemplified by individuals like Mister Beast. Meanwhile, Shopify offers a simple solution for entrepreneurs looking to start and grow their businesses, providing essential tools and support to help them succeed. Furthermore, effectively managing investments requires keeping track of multiple accounts, which can be simplified by using a platform like Yahoo Finance. Lastly, having a diverse background and undergoing a mindset shift can contribute to business success, as demonstrated by the interviewee's experiences in public radio, obtaining an MBA, and working in the corporate world before starting a podcast and eventually scaling their business.
From young entrepreneur to successful podcast host: Persistence and determination can lead to great success, even after facing rejection and adversity. Keep pursuing your passions and never give up.
Persistence and determination can lead to great success, even in the face of rejection and adversity. The speaker shares her story of having an entrepreneurial spirit from a young age, starting her first business at 4, and facing numerous rejections in the entertainment industry. Despite these setbacks, she continued to pursue her passions and eventually launched a successful podcast, "Young and Profiting," which gained a massive following and led to opportunities she never imagined. Her resilience and self-taught skills allowed her to excel in various industries, from radio to tech, and ultimately find her voice and make a significant impact.
Genuine intentions and value creation build a community: Focus on providing value, creating a cycle of learning, and building a team to grow a podcast into a successful movement.
Building a successful podcast goes beyond just creating great content. For the podcaster in this discussion, it was their genuine intentions and the value they provided that attracted a community of volunteers, turning their podcast into a movement. They built a team and grew their audience by focusing on providing value and creating a cycle of learning and leveling up. Their growth accelerated in the second year when they focused on marketing and creativity, reaching out to other podcast brands and software companies to find ways to stand out in the crowded podcast landscape. This story illustrates that a genuine, value-driven approach can help build a dedicated community and lead to unexpected success.
Building relationships leads to growth in podcasting: Reach out to underutilized platforms for features and offers promotions in return. Identify market needs and provide services to grow your business.
Leveraging relationships and focusing on underutilized platforms can lead to significant growth in podcasting. The speaker, Hala, reached out to various podcasting apps and offered to promote them on LinkedIn in exchange for features on their platforms. This strategy led to a large following on these apps, which in turn brought attention to Hala's podcast and eventually led to high-profile guests and revenue. Additionally, Hala identified a need in the market for podcast production and marketing services and started offering these services to clients, leading to the growth of her business. This story illustrates the importance of building relationships, identifying opportunities, and being willing to take on new projects in order to succeed in the podcasting industry.
Identifying and catering to what people want: Starting with limited resources, the speaker grew a podcast agency to 30 employees and $500,000 in just 1.5 years by identifying and catering to what people wanted and were willing to pay for.
Following your passions and organic demand can lead to significant business success. Jason Waller, a podcast guest, approached the speaker with an opportunity to manage his social media and podcast channels. With no website or proof, the speaker created a PowerPoint presentation and pitched a high monthly retainer. To their surprise, the billionaire client agreed. This led to more high-profile clients and rapid growth. The speaker then started a podcast agency, offering services they had learned and monetized. In just one year and a half, they had 30 employees and made $500,000. This success story emphasizes the importance of identifying and catering to what people want and are willing to pay for, even if you start with limited resources.
Building a strong foundation before selling: Focus on skills and value before selling, build community and gain experience, become an expert and build trust
Building a solid foundation, whether it's financial or a platform, is crucial for success. The guest speaker's story illustrates this concept well. He built a strong foundation on LinkedIn and used it to grow his business by providing value to his community for two years before selling anything. This approach allowed him to become an expert in his field and build social proof and trust. To determine if you're ready to start a business, the speaker suggests focusing on your skills and what people value and ask for your advice on. If you haven't honed these skills or provided value in that area yet, it may be best to wait and continue building your foundation before attempting to sell. The speaker's advice is to offer your expertise for free to build your community and gain experience while learning. This approach can help you determine if you're truly ready to sell and if there's a demand for your product or service.
Starting a community before business: Building a community first aids in learning, relationship-building, and having a supportive audience when ready to sell. Authenticity is key in hosting a podcast and wearing both expert and beginner hats.
Building a community before starting a business can be a smart strategy. According to Hala Taha, host of the Young and Profiting Podcast, starting a community first allows you to learn, build relationships, and have a supportive audience when you're ready to sell. As a podcast host, Hala emphasizes the importance of being authentic and wearing both the "grizzled expert" and "enthusiastic beginner" hats. You can find Hala on various social media platforms, including Instagram (@Yap with Hala), TikTok (@Yap with Hala), and LinkedIn. Be sure to check out her podcast for interviews with top minds in various industries. Building a community first not only helps establish a loyal audience but also allows for organic growth and learning opportunities.
