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    #podSessions Ep. 5 | Rich Roll, Arabella S. Ruby & Gabe Anderson

    enMarch 19, 2018

    Podcast Summary

    • A Diverse Group of Individuals Share Their StoriesGary Vaynerchuk hosted Arabella s Ruby, an actress and CEO, Rich Roll, a recovering attorney turned ultra endurance athlete and podcast host, and Gabriel Anderson, who runs Vayner Beta. They discussed their unique backgrounds, career transformations, and the importance of resilience and determination in pursuing their passions.

      This podcast session brought together a diverse group of individuals, each with unique backgrounds and accomplishments. Gary Vaynerchuk, the host, shared his personal connection to the number five and welcomed guests Arabella s Ruby, an actress and CEO, Rich Roll, a recovering attorney turned ultra endurance athlete and podcast host, and Gabriel Anderson, who runs Vayner Beta, a small mid-market business. Arabella spoke about her upbringing in England and Georgia, her career as an actress, and her entrepreneurial endeavors. Rich discussed his transformation from attorney to endurance athlete and his involvement in Gary's book, Crushing It. Gabriel shared his experience of being pulled out of a startup and joining Vayner Beta. Despite their different paths, they all showcased resilience, determination, and the pursuit of their passions.

    • Persistence and patience can lead to unexpected opportunitiesBeing persistent and patient can lead to unexpected opportunities. A personalized and genuine approach can make a significant impact.

      Being persistent and patient can lead to unexpected opportunities. Gabe shared a story about reaching out to Gary Vaynerchuk with a long email and spreadsheets late at night, and receiving a response within minutes. This interaction ultimately led to Gabe getting a job at VaynerMedia. It's important to remember that opportunities can come at unexpected times, and it's crucial to be prepared and persistent in pursuing them. Additionally, the power of a personalized and genuine approach can make a significant impact. Gabe's email stood out from the 60 others that Gary received, and his willingness to lie about being in New York for a business meeting showed his determination and enthusiasm. This story serves as a reminder that perseverance and authenticity can lead to valuable opportunities.

    • Unexpected opportunities and the power of passionBe open to the unexpected and the power of passion can lead to new opportunities and meaningful changes in life.

      Sometimes our motivations for approaching new opportunities can be unexpected. In the story shared, Ariel went to meet Gary with the intention of pitching her business and potentially raising funds. However, the conversation took an unexpected turn when Gary offered her a job on the spot. This experience shows that being open to the unexpected can lead to new opportunities and experiences. Moreover, the conversation also touched on the topic of obsession. Ariel is currently obsessed with the vegan lifestyle and has been for the past 11 years. Her passion for this lifestyle has led her to research and make significant changes in her life. This example illustrates how deep-rooted passions and interests can shape our lives and drive us to make meaningful changes. In a broader sense, the conversation highlights the importance of being adaptable and open to new experiences, as well as the power of passion and obsession in shaping our lives.

    • Authentic engagement and personal growth in the digital ageCelebrities shift to authentic connections with fans through Twitch and Instagram, young individuals shape culture and political conversations, and personal growth through tracking biomarkers is a personal obsession.

      The way celebrities engage with social media is evolving, with A-list stars like Will Smith embracing authentic and personal connections with fans through platforms like Twitch and Instagram. This shift is expected to become the norm for relevance in society, and young, socially-activated individuals are leading the way in shaping culture and political conversations. Additionally, individuals can maximize their use of social media by not only consuming content but also engaging in actions such as voting. A personal obsession mentioned in the conversation was tracking biomarkers for health and wellness through companies like 23 and Me and Wellness FX. Overall, the conversation highlights the importance of authentic engagement and personal growth in the digital age.

    • Early adoption of podcasting helped Rich establish his brandEarly adoption of podcasting allowed Rich to build his brand, placing him in top 100 overall and top 3 in health category with few thousand downloads per episode.

      In 2012, the podcast platform was an underpriced form of attention that allowed Rich to establish himself in the next tier below industry leaders. He started his podcast when it was still not cool to have one, and was able to hit Apple's top 100 chart right away with just a few thousand downloads per episode. This was a significant achievement, as it placed him in the top 100 overall and top 3 in the health category. The landscape has changed since then, and it would be much harder for someone starting now to achieve the same level of success with the same number of downloads. Rich believes that his podcast was the tip of the spear for his brand, but it took time and effort to fully realize its potential. Overall, the early adoption of podcasting as a platform allowed Rich to seize an opportunity and build his brand in a way that would not be possible today.

    • Leadership and Engagement on Emerging PlatformsConsistently engage with your audience on emerging platforms, respond to comments, and respect their time to build a successful brand.

      Being a successful leader or influencer requires dedication, consistency, and engagement with your audience. The speaker's experience of becoming a leader and the importance of being an early adopter on emerging platforms like Alexa skills was discussed. The speaker's passion for Alexa skills stems from the potential for dominance in the future. The importance of social media engagement, such as responding to comments, was emphasized as a crucial aspect of building a brand. The speaker shared his own experiences of engaging with his followers on Instagram and Snapchat, and the importance of not ignoring or dismissing them. The speaker also shared an anecdote about meeting John Steinberg at Cheddar and how being on time and respecting other people's time is a key trait of successful individuals. Overall, the message is that consistency, engagement, and respect for your audience are essential for success in any field.

    • First impressions and long-term successHow someone behaves in their first hour of meeting can predict their future success. Taking accountability and avoiding excuses leads to happiness. Social media usage varies, with a shift towards more intimate platforms and a decrease in toxic ones.

      The way someone behaves in the first hour of meeting them, specifically if they complain, can be a strong indicator of their long-term success or lack thereof. Additionally, taking full accountability for one's actions and not making excuses can lead to happiness. Regarding social media usage, there seems to be a shift towards more intimate platforms like Snapchat and Instagram, with a decrease in usage of toxic platforms like Twitter. The frequency and purpose of using each platform varies greatly from person to person. For some, social media is primarily used for business, while others use it as a private vehicle for human interaction. Overall, it's important to be mindful of how we use social media and the impact it has on our mental wellbeing.

    • Exploring the Blurred Lines of Personal and Professional Life on Social MediaIndividuals use social media for personal and professional interactions, with Instagram and Twitter being popular platforms. Personal conversations occur through private messages, and inspiring figures are followed for growth.

      For some individuals, the lines between personal and professional life have become blurred in the digital age, particularly on social media platforms. Gabe, for instance, uses social media for both personal and professional interactions, with Instagram being his most engaging platform and Twitter being his favorite despite the least engagement. He maintains private conversations through text and direct messages on Instagram and Twitter. The most interesting people he follows are those who inspire him or provide learning opportunities, such as Aubrey Marcus and Will. Gabe's goals include becoming one of the leading actresses in the film industry, and he believes that with determination and hard work, it will eventually happen. He's open to moving to LA when the time is right but feels that the opportunity may come to him rather than the other way around. Social media has become an integral part of their lives, and they see it as a tool for both personal and professional growth.

    • Film Industry Changes: From Theaters to Virtual RealityThe film industry is evolving, with a shift towards virtual reality platforms and a potential decline in traditional movie theaters. Atlanta is a major hub for film production due to tax benefits and studio presence. The future of film distribution is uncertain, but technology will continue to shape media consumption.

      The film industry is expected to undergo significant changes in the next 15 years, potentially moving away from traditional movie theaters towards virtual reality platforms. However, some believe that movie theaters will still exist but in a declining state. The Hollywood of the East, specifically Atlanta, is becoming a major hub for film production due to tax benefits and the presence of studios. The shift towards digital platforms and virtual reality is seen as a natural evolution, but the nostalgic value of physical movie theaters may still hold appeal for some. The future of film distribution is uncertain, but it's clear that technology will continue to play a major role in how we consume media. The conversation also touched on the importance of training and networking in the industry, with New York and Los Angeles being seen as key locations for serious artists to gain recognition.

    • From Unknown to Known: The Power of Social Media for ActorsSocial media can help actors build a following, showcase their talents, and seize opportunities in the entertainment industry. Staying true to one's unique identity and collaborating with others are key to success.

      Social media can be a powerful tool for an actor's career. The speaker shares how they went from being an unknown actor to gaining attention through viral videos on Instagram, which led to opportunities in the industry. They also mention the importance of collaboration and staying true to one's unique identity. The speaker's story highlights the potential of social media in helping actors build a following and showcase their talents to a wider audience. Additionally, the speaker's entrepreneurial mindset allowed them to capitalize on their newfound success and release books. Overall, the discussion emphasizes the importance of being authentic and seizing opportunities in the entertainment industry.

    • Embrace the journey of personal growthIt's never too late to pursue your goals, stay true to yourself, and find success through hard work, patience, and dedication.

      No matter your age or past experiences, it's never too late to pursue your goals and find success. Gary and Rich, both in their respective fields, shared their journeys of hard work, patience, and dedication leading to their accomplishments. They emphasized the importance of being true to oneself and understanding what drives and excites us. The process may be slow and challenging, but the memories and personal growth gained along the way are often more valuable than the final results. So, take the time to reflect on your unique design and passions, and stay committed to the journey.

    • Delivering Value Beyond Scope for SMBs and Mid-Market CompaniesUnderstand unique needs of SMBs and mid-market clients, deliver value beyond work scope, be entrepreneurial, deep connection, learn from businesses, value experimentation, mindset shift from bottom line to business growth.

      Providing value above and beyond what is expected is crucial for success, especially when working with small and medium-sized businesses. The speakers emphasized the importance of understanding the unique needs of these clients and delivering value beyond the scope of work. They also discussed the importance of being entrepreneurial and having a deep connection with the businesses one is working with. The speakers shared their experiences of learning from small businesses and mid-market companies, and how they have cracked the nut of delivering value to these clients. They also highlighted the importance of having a mindset that values experimentation and trying new things, even if it means breaking the traditional agency model. Overall, the conversation underscored the importance of putting in the extra effort to truly understand and help businesses grow, rather than just focusing on the bottom line.

    • Learning Paid Media and Analytics for Small Business GrowthUnderstanding paid media and analytics can help small businesses scale their customer base. Learn the basics and offer this service to clients for growth. Stay informed and adaptable to emerging opportunities in marketing.

      For small business owners or marketing agencies starting out, understanding how to effectively use paid media and interpret analytics is a valuable skill that can help businesses scale their customer base. This requires a solid foundation in both the creative and mathematical aspects of marketing. While expensive options like Accelerator, which includes video production and media planning, exist, learning the basics and providing this service to clients can lead to significant growth. Additionally, the marketing landscape is constantly evolving, with emerging opportunities in voice technology. So, whether you're just starting out or already established, staying informed and adaptable is crucial.

    • Sharing Knowledge and ExperiencesLearn from GaryVee: Share knowledge, engage in meaningful conversations, stay authentic, and collaborate for personal growth and network expansion.

      Learning from this episode of the GaryVee experience is the importance of sharing knowledge and experiences with others. Gary Vaynerchuk emphasized the significance of passing on valuable information to your network, as well as engaging in meaningful conversations and collaborations. He also highlighted the importance of staying authentic and consistent in your personal brand and messaging. So, go out there and share this episode with your friends and colleagues. Let's keep the learning and growth going! Remember, the more we share, the more we all benefit. #GaryVee #PodSessions #SharingIsCaring #PersonalBranding #Authenticity #Consistency #Networking #Collaboration #LearningAndGrowth #PassItOn #KnowledgeIsPower

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