Podcast Summary
From side hustle to sustainable career: The power of consistent content creation: Consistently creating valuable content can lead to significant growth and opportunities, even for small creators. Seek sponsorships from major brands to secure financial stability and potential larger investments.
Creating and consistently putting out meaningful content across various platforms can lead to significant growth and opportunities, even for small to medium-sized creators or influencers. The journey from a side hustle to a more meaningful career involves continuing to produce valuable content and seeking sponsorships from major brands to secure financial stability and potential larger investments. This strategy was shared by a family who went from having no job and moving to a new location during the pandemic to amassing over 800 million views across TikTok, Instagram, and YouTube within a year. They emphasized the importance of staying dedicated to the craft, being patient, and smartly approaching potential sponsors to help grow their presence and potentially turn their passion into a sustainable career.
Building a brand takes consistent effort and adaptation: Consistently create content, adapt to new platforms, network, prioritize health, and persist for a successful brand
Building a meaningful business or personal brand requires consistent effort and dedication, as well as the ability to adapt and evolve with new platforms and trends. This can involve everything from creating content on social media platforms like YouTube, TikTok, and Instagram, to starting a podcast or interactive show, and even building a community through Discord. It's important to remember that success doesn't come overnight, and that patience and persistence are key. Additionally, networking and building relationships with key industry figures, such as Chief Marketing Officers, can also be valuable in growing a business or personal brand. Lastly, prioritizing health and fitness can lead to improved quality of life and increased energy levels, making it easier to tackle the daily challenges of building a successful business or brand.
Education and personal growth: Staying informed and attuned to your own needs through education can significantly impact your personal growth and wellbeing. Adapt to new situations and continue to learn to make the most of life.
Understanding your body and being educated about various practices, like intermittent fasting or virtual education, can significantly impact your personal growth and wellbeing. The speaker shares how they've learned to manage their weight and fitness goals through flexibility and education, and how they've adapted to the shift towards virtual learning during the pandemic. By staying informed and attuned to their own needs, they've been able to make the most of different situations and continue to grow, both physically and professionally. Education empowers us to make informed decisions and take control of our lives, whether it's in the realm of health and wellness or in our careers.
NFT diplomas in education: A collectible and valuable alternative: NFTs in education offer unique, collectible diplomas designed by artists, providing students with valuable assets and supporting emerging artists with royalties.
The integration of NFTs and Web 3 technology in education can lead to innovative and valuable approaches to learning. Instead of traditional paper or digital diplomas, students could receive unique, collectible NFT diplomas designed by emerging artists. This not only provides students with a potentially valuable asset, but also supports emerging artists by sharing royalties. This idea flips the concept of receipts and diplomas on its head, offering a more engaging and collectible alternative. As the use of NFTs continues to evolve, this innovation could revolutionize the way we view and value educational achievements. Additionally, discovering new talents like Joseph, who was found through GaryVee's podcast, highlights the potential for unearthing future stars in various fields through these platforms.
Consistently providing value on social media and industry platforms: Being consistent with content on social media and industry platforms, joining conversations, and providing value before promotion can help attract new clients in the custom music industry.
Consistency and providing value are key to finding new clients in the custom music industry. The speaker emphasized the importance of being consistent with content on social media platforms like YouTube Shorts, TikTok, and Instagram. He also suggested joining conversations on Twitter and LinkedIn, and providing value before promoting services. The speaker's own success story included creating custom music for TV shows and podcasts, and teaching music privately while mentoring up-and-coming songwriters. He acknowledged the challenge of staying consistent and encouraged finding enjoyment in the process to make it easier. The speaker also emphasized the importance of understanding the industry and being proactive in seeking out clients, rather than waiting for opportunities to come to him.
Creating content for secondary audiences to share with primary audiences: Targeting secondary audiences to share content with primary audiences increases reach and resonance
Creating content with the intention of having it shared by a specific audience can be an effective way to reach a desired demographic. Gary Vaynerchuk shared his strategy of making content that resonates with a secondary audience, who will then share it with the primary audience. He used the example of creating content that speaks to kids about their parents' college expectations, knowing that kids will share it with their parents. This approach allows the content to provide value to both audiences and increases its chances of reaching the desired demographic. VaynerMedia applies a similar strategy, creating content that appeals to younger generations to be shared with older generations. Despite the volatility of some markets, such as NFTs, Vaynerchuk emphasized the importance of staying resilient and focusing on long-term growth, rather than being discouraged by short-term corrections.
Effective process building and delegation for business growth: Find ways to communicate operations and content effectively, make decisions that allow employees to succeed, and focus on innovation for continuous growth.
Effective process building and delegation are crucial for business growth, especially when starting out with a small team. The speaker shared his experience with growing VaynerMedia from a team of fewer than 15 people, where he did everything himself, to now focusing on maximizing efficiency and delegating tasks as they scale their manufacturing company, Boil Boss. He emphasized the importance of finding ways to communicate operations and content effectively and making decisions that allow employees to succeed. The speaker also highlighted the value of inventing new products and scaling through innovation. While they currently have patents on their current products, their ultimate goal is to continue creating new, world-changing products.
Enjoying the process of innovation is more important than short-term success: Focus on enjoying the process of inventing and creating, rather than solely maximizing every dollar, for long-term success.
It's essential to understand and accept that when you're passionate about inventing and creating multiple projects, not all of them will be successful in the short term. Gary Vaynerchuk emphasizes this based on his personal experience with numerous business ventures, some of which failed. However, he believes that enjoying the process of innovation is more important than maximizing every dollar. It's crucial to prioritize the things that bring the most happiness, even if they don't work for everyone else. Young entrepreneurs like you should focus on this and not worry about comparisons or societal pressures to grow bigger. Your company's success lies in your love for the process of inventing and creating. Embrace it, and the wins will follow. Remember, it's okay to drop some balls as long as you're enjoying the game.
Prioritizing Family Over Money and Ego: Maintaining strong family relationships and humility are key to business success. Building a personal brand on social media while staying productive at work is essential for young entrepreneurs.
Prioritizing family relationships and humility over money and ego is essential for business success. The speaker shares his personal experience of working with his father and brother and emphasizes the importance of maintaining a strong bond with family members. He also advises young entrepreneurs to work for supportive employers who understand the importance of building a personal brand on social media while still maintaining productivity at their current job. Ultimately, the speaker emphasizes that the greatest business accomplishment is not about personal validation or wealth, but rather the love and respect for family.
Balancing work and personal life for long-term success: Find a balance between doing the right thing in business and respecting personal time, including work hours and family priorities.
Doing the right thing in business and life is crucial for long-term success. However, it's essential to find the right balance and not let work consume every moment, including respecting employees' work hours. On a personal note, prioritizing family and loved ones is essential for Gary Vaynerchuk, who values their time over external validation or wealth creation. He allocates time for his community and content creation but keeps the behind-the-scenes hours private. For him, entrepreneurship is a passion akin to playing tennis, and he's enjoyed it since his younger days.
Embracing personal growth and passion: Focusing on personal growth and doing what you love, without relying on external validation, leads to a balanced and fulfilling life. Bringing on the first employee in a small business can be an opportunity for growth for both parties, with sales providing real-life experience and community relationships adding value.
Focusing on personal growth and doing what you love, without being overly reliant on external validation, can lead to a balanced and fulfilling life. The speaker shares his experience of improving at tennis over the years, and how he doesn't need the fame or negativity to distract him from his passion. Similarly, in a business context, bringing on the first employee in a small brokerage can be an opportunity for growth for both the employee and the business. Sales is a real-life experience where one cannot hide, and allowing the employee to take on sales responsibilities and learn through experience can lead to significant growth. The speaker emphasizes the importance of being in the trenches early and learning through osmosis. The community being built is also a source of excitement and value, with relationships being worth the investment.
Balancing candor and kindness in professional communication: Effectively communicating in business requires a balance between candor and kindness, allowing individuals to learn from their experiences while providing support and guidance.
Effective communication in business and professionally, including candor, requires a balance between support and letting individuals take risks and learn from their experiences. This approach is similar to raising a capable child, where both guidance and independence are necessary for growth. Gary Vaynerchuk emphasized the importance of hiring people who have already experienced sales environments and encouraging them to sink or swim, while also being available to provide support when needed. Charles, a member of the VeeFriends community, shared his personal success story and expressed gratitude for the impact of Gary's content on his life. He asked for advice on implementing more candor in daily interactions and overcoming personal challenges with candor, particularly in the context of employees. Overall, the discussion highlighted the importance of finding a balance between candor and kindness in professional communication.
The Importance of Kind Candor in Communication: Effective communication requires kind candor, which is constructive criticism delivered with compassion. Building strong relationships involves being open, vulnerable, and understanding to prevent misunderstandings and resentment.
Effective communication, specifically kind candor, is crucial for building and maintaining positive relationships, whether in personal or professional settings. Kind candor is constructive criticism delivered in a considerate and compassionate way. It can be challenging to be candid with loved ones or close colleagues, but being open and vulnerable upfront can prevent misunderstandings and potential resentment. It's essential to remember that the goal is to make the other person feel understood and valued while delivering feedback. Communication is an ongoing process, and it's essential to keep working on it to build strong and lasting relationships.