Market Like a Fintech

In this episode I’m chatting with Michelle O’Connor, VP of marketing at TaxBit. Michelle has extensive experience working in the fintech marketing space. She set up her own marketing agency helping small businesses in 2009, and since then has worked as the VP of marketing at Uphold, and currently advises startups in the cryptocurrency and blockchain space.

TaxBit is a tax software platform and accounting firm that helps traders, merchants and exchanges manage their crypto taxes. It supports over 4,200 cryptocurrencies, equities and commodities, and is the official IRS partner for data and reporting on taxes. They recently raised $100 million in their Series A this January.

Michelle and I chat about what makes the crypto community a different kind of community, how to produce content that is reliable and trusted, and how crypto and fintech companies should be managing their social media.

Michelle's Twitter: https://twitter.com/Mq2Oco
TaxBit: https://taxbit.com/

This episode is brought to you by VC Innovations. 

VC Innovations is a full-stack marketing services agency dedicated to innovation industries with a special focus on Fintech. They work with businesses across 3 key areas of marketing infrastructure, demand generation campaigns and event properties including the must-attend Fintech Talents Festival. Check out www.vcinnovations.co.uk to find out more. 

Today I’m interviewing Patrick Stal, global VP of marketing at N26. Patrick was previously a member of Uber’s EMEA leadership team, and has a decade of experience working with brands like TomTom, Asics, Gucci and Abercrombie & Fitch.

N26 is a global mobile bank, based out of Berlin and active in 25 markets. They have over 7 million customers and was recently voted as the best bank in the world. They recently raised $30 million at a $3.6 billion dollar valuation.

In this episode, Patrick and I chat about his learnings working for big grands, how to localise your product and marketing and why N26 decided to focus on partnerships as a growth method.

Patrick's LinkedIn: https://www.linkedin.com/in/patrickstal/
N26's website: https://n26.com/

This episode is brought to you by VC Innovations. 

VC Innovations is a full-stack marketing services agency dedicated to innovation industries with a special focus on Fintech. They work with businesses across 3 key areas of marketing infrastructure, demand generation campaigns and event properties including the must-attend Fintech Talents Festival. Check out www.vcinnovations.co.uk to find out more. 

In this episode I’m chatting with Marc Winitz, Chief Marketing Officer at Rapyd. Marc has experience as a senior marketing leader working with multi million dollar budgets and a background in enterprise software, SaaS and systems integration markets.

What’s Rapyd? Rapyd is a fintech as a service platform, which lets businesses collect and disburse money locally through preferred payment methods. Rapyd offers 900 alternative payment methods ranging from cash, e-wallets, local card networks and a lot more. They currently operate in over 100 countries, hit $100 million in revenue in 2020 and were valued at $2 billion earlier this year.

In this episode, Marc and I talk about his experience with SaaS and fintech companies, who Rapyd’s target market is and how Rapyd is building a developer community.

This episode is brought to you by VC Innovations. 

VC Innovations is a full-stack marketing services agency dedicated to innovation industries with a special focus on Fintech. They work with businesses across 3 key areas of marketing infrastructure, demand generation campaigns and event properties including the must-attend Fintech Talents Festival. Check out www.vcinnovations.co.uk to find out more. 

Your host for today is my partner Ani, founder of the Fintech Marketing Hub. In this episode, Ani chats with Stephanie Bowker, Head of Marketing at Spendesk. A product marketer by trade, she lives by the mantra that customers always come first. Before Spendesk, Steph worked at Intuit and was the first product marketing hire at Gusto.

Spendesk is an all in one spend management platform built for finance teams. They do company cards, expense reimbursements and automated accounting all in one place. They now have over 40,000 users and raised $18 million back in October last year.

In this episode, Stephanie and Ani chat about how she built Spendesks 6,500+ CFO community, Spendesk’s current marketing mix and how to create shareable content.

This episode is brought to you by VC Innovations. 

VC Innovations is a full-stack marketing services agency dedicated to innovation industries with a special focus on Fintech. They work with businesses across 3 key areas of marketing infrastructure, demand generation campaigns and event properties including the must-attend Fintech Talents Festival. Check out www.vcinnovations.co.uk to find out more. 

Today, I’m chatting with Dave Wallace from NMD+ and Afshan Dadan from Whitesight about a fascinating report they recently published on banking and social media. 

NMD + is a creative, data and technology consultancy enabling the best Active CX for financial services. We think beyond UX, harnessing the power of digital channels and data to deliver ideas that are feasible, valuable, purposeful, meaningful and provide a return on investment.

WhiteSight is a research firm that explores whitespace opportunities in the global FinTech space. They provide data-driven and domain-specific knowledge to help ecosystem participants such as startups, banks, investors and government bodies to leverage such opportunities.

In this episode, we talk about the fintech companies that are doing the best at social media, why incumbents struggle to get engagement and what fintechs should do when it comes to social media.

Dave Wallace on LinkedIn: https://www.linkedin.com/in/davejvwallace/
Afshan Dadan on LinkedIn: https://www.linkedin.com/in/afshan-d/
NMD+'s website: https://www.nmd.plus/
Whitesight's website: https://www.whitesight.net/
Banking on social report: https://www.whitesight.net/nmd-plus-whitesight

This episode is brought to you by VC Innovations. 

VC Innovations is a full-stack marketing services agency dedicated to innovation industries with a special focus on Fintech. They work with businesses across 3 key areas of marketing infrastructure, demand generation campaigns and event properties including the must-attend Fintech Talents Festival. Check out www.vcinnovations.co.uk to find out more. 

Today I’m talking to Eric Fulwiler, CCO of 11FS. Eric has spent over 10 years in the digital advertising world, working with global brands such as PepsiCo and Mastercard as the UK Managing Director of VaynerMedia.

He now works at 11FS, a consultancy that works with financial services companies to help them deliver the next generation of digital propositions and technology. If you’re deep in the fintech space, then you’ll have heard of the 11FS podcasts, events and even documentary. 11FS recently won the British Bank Awards for Consultancy of the year and is one of the leading Financial Times Management Consultants in 2 years.

Eric and I chat about what financial services marketing is, the power of using content to add value and where to get started with influencer marketing.

11FS' website: https://11fs.com/
Eric Fulwiler on LinkedIn: https://www.linkedin.com/in/ericfulwiler/

This episode is brought to you by VC Innovations. 

VC Innovations is a full-stack marketing services agency dedicated to innovation industries with a special focus on Fintech. They work with businesses across 3 key areas of marketing infrastructure, demand generation campaigns and event properties including the must-attend Fintech Talents Festival. Check out www.vcinnovations.co.uk to find out more. 

In this episode I’m chatting with Jeanniey Walden, CMO at DailyPay. Jeanniey has led marketing and growth for fortune 1000 companies, has authored several books and was recently nominated as transformational CMO of the year by the CMO Club.

DailyPay is an earned income software based in New York that integrates with large company payroll and time management systems, allowing employees to get paid on demand. 80% of Fortune 200 companies that offer on-demand pay partner with DailyPay, including Dollar Tree, Berkshire Hathaway and Adecco. As you’ll see in the episode, they also have exciting news to share.

In this episode, Jeanniey and I chat about how fintech companies can remain customer centric while focusing on the larger vision, how DailyPay markets to employers when the end user are employees and why fintech companies should prioritise brand awareness. 

DailyPay website: https://www.dailypay.com/
Follow Jeanniey Walden on LinkedIn: https://www.linkedin.com/in/jeanniey/

This episode is brought to you by VC Innovations. 

VC Innovations is a full-stack marketing services agency dedicated to innovation industries with a special focus on Fintech. They work with businesses across 3 key areas of marketing infrastructure, demand generation campaigns and event properties including the must-attend Fintech Talents Festival. Check out www.vcinnovations.co.uk to find out more. 

In this episode, I’m chatting with Bryan McCarty, Director of Marketing at Moov. Bryan is a two-time founding SaaS team lead and has experience working as a product manager and product marketer at companies such as Jack Henry and Banno. 

What is Moov? Moov is a company that helps developers accept, store and disburse money. They’re a platform built by developers for developers, with a focus on delivering exceptional user experiences. In December last year they raised $27 million in a series A round led by a16z.

We chat about what fintechs miss when it comes to customer experience, how to stand out in a world of integrations and APIs and Moov’s approach to creating and publishing content. 

Moov's website: https://moov.io/
Follow Bryan McCarty on LinkedIn: https://www.linkedin.com/in/bryanmccarty/

 In today’s episode I’m chatting with Shameer Sachdev, founder at fintech marketing agency Growth Gorilla. Growth Gorilla does growth marketing, channel strategy, paid search, email automation and a whole host of other marketing services. They’ve worked with over 25 fintech companies and have worked with companies such as Wayhome, PrimaryBid & Change Invest.

We do a deep dive into what fintech marketing really is, how to take a fintech company from an idea, to product market fit and to a scale up, and finally how fintech companies can make the right decisions based on data and analytics.

It’s an episode that is jam packed with tips and actionable advice for anyone who’s marketing a fintech company, so make sure to tune in till the end.

Growth Gorilla's website: https://www.growthgorilla.co.uk/
Shameer Sachdev on LinkedIn: https://www.linkedin.com/in/shameersachdev/

In this episode I’m chatting with Andrea Linehan, CMO at Currencyfair. Andrea worked for 10 years in the Middle East for the Omani government, and then worked as the CMO of a fintech startup called GRID Finance. At Currencyfair, she’s been leading the build of their lead generation and sales enablement infrastructure, as well as establishing the international payments technology brand

What is Currencyfair? It’s a global payment company specialising in FX for both consumers and businesses. They’re based in Dublin, Ireland and have raised a total of $24.5M throughout all their rounds. They recently acquired payments company Assembly in Australia, as they look to expand their suite of products.

In today’s episode I talk to Jasper Martens, Chief Marketing Officer at Pensionbee. Jasper has a background in digital marketing, and used to manage his own marketing agency in Amsterdam. He loves making boring products interesting, and has won several awards for his campaigns. He calls himself a tech savvy marketeer.

Pensionbee is a pensions provider that combines your old and new pension plans into one. It takes 5 minutes to start, and users can combine, contribute and withdraw online. They have some pretty astounding customers: over 470,000 customers, a 97% retention rate and are managing close to £1bn in pension money. They were recently valued at £365M at their recent IPO in April.

In today’s episode, Jasper and I talk about brand-led advertising, PensionBee’s focus on loving its customers and their Instagram marketing.

In this episode, I’m chatting with Romney Taylor, VP of Marketing at Habito. 

Before working at Habito, Romney was working for a very successful management consulting company, with clients such as Giffgaff, Skype and Zopa.

What is Habito? Habito is an online mortgage broker. But it’s not just any mortgage broker: they’re user friendly, tech-savvy and are a B corp. Since 2015, they’ve received over £63M in total funding, sorted £4 bn worth of mortgages and have over 4000 excellent client ratings on Trustpilot. 

In this episode, Romney and I chat about Habito’s hyper focus on customer centricity, how they do their customer research and the role certain emotions play in their marketing campaigns.

Habito's website: https://www.habito.com/
Follow Romney on LinkedIn: https://www.linkedin.com/in/romneytaylor/

In today’s episode I’m chatting with Vidya Peters, Chief Marketing Officer at Marqeta. Before Marqeta, Vidya served as the Chief Marketing Officer of MuleSoft, an enterprise software company focused on APIs and integrations. 

She helped take MuleSoft public on NYSE in 2017 and was acquired by Salesforce in 2018 for $6.5B. She was also recently nominated as number one on the list of top 25 women in financial technology.

Marqeta is a card issuing platform designed for companies that want a simplified and flexible payment program. Marqeta won the “2019 Best Fintech Startup” award by FinTech Breakthrough and the "Best Enterprise Technology Company" at the 2019 LendIt Fintech Industry Awards. 

Marqeta was valued in 2020 at a $4.3 billion valuation and has well-known clients such as Square, Uber, Instacart and Affirm. 

In this episode, we talk about how to market a company to developers, their focus on product marketing and how Marqeta manages marketing to both high growth startups such as Uber and more established brands such as JP Morgan Chase.

Follow Vidya Peters on LinkedIn: https://www.linkedin.com/in/vidyapeters/

Marqeta website: https://www.marqeta.com/

Full show notes and website: https://www.fintechmarketinghub.com/

Welcome to the first ever episode of Market Like a Fintech!

Market‌ ‌like‌ ‌a‌ ‌Fintech‌ ‌is‌ ‌a‌ ‌podcast‌ ‌on‌ ‌a‌ ‌mission‌ ‌to‌ ‌find‌ ‌out‌ ‌what‌ ‌marketing‌ ‌strategies‌ ‌and‌ ‌tactics‌ ‌the‌ ‌top‌ ‌Fintech‌ ‌companies‌ ‌in‌ ‌the‌ ‌industry‌ ‌use‌ ‌to‌ ‌acquire‌ ‌real‌ ‌customers,‌ ‌build‌ ‌a‌ brand‌ ‌and‌ ‌grow‌ ‌revenue.‌ 

I’m Araminta, a marketing consultant at Mint Studios and partner at the Fintech Marketing Hub.

In today’s episode, I’m chatting with Alex Latham, co-founder, and chief marketing officer at Chip. Chip is the UK’s highest returning savings account. It’s an app that helps users save money automatically with AI. Every few days, Chip's algorithm calculates what you can afford to stash away based on your spending habits. It then transfers that money from your current account to your Chip account - automatically. 

Chip is one of the biggest crowdfunded businesses in the UK with over 11,000 investors. They have a user base of over 300,000 active users who have saved over £150m.

Last September they raised £11m in just 3 days, making it the biggest crowdfund in Europe in 2020.

In this episode, we talk about their main strategy to enable viral growth, how they built a community of committed investors and their approach to maturing the Chip brand.

Follow Alex Latham on LinkedIn: https://www.linkedin.com/in/alex-latham-98498449/
Chip website: https://www.getchip.uk/
Full show notes and website: https://www.fintechmarketinghub.com/post/grow-brand-with-community-marketing