amazon marketplace

In this episode, I am joined by Scott Ohsman, a seasoned veteran of Amazon Vendor Central and an expert in the world of eCommerce.

He is also the VP of Digital Commerce at Quickfire, LLC, Speaker, Brand Strategist, and co-host of the "Always Off Brand" podcast.

Scott Ohsman's journey in the retail industry began long before eCommerce took center stage. He has seen the industry undergo significant shifts, from brick-and-mortar dominance to the rise of online marketplaces.

With over 28 years of experience in retail and eCommerce, Scott has not only launched over 200 brands on Amazon but also witnessed the platform's transformation from its early days to the present.

In this insightful conversation, we delve into the changing landscape of Amazon, the evolution of 1P (Vendor Central) and 3P (Third-Party Sellers) dynamics, Amazon's streamlined logistics, Amazon's response to antitrust concerns, and more.

Key Takeaways

- Meet Scott Ohsman (01:15)

- The importance of sales training (06:57)

- Vendor Central (1P) evolution (09:05)

- The big purge of Vendor Central in 2018 (17:01)

- The major changes in 1P (19:22)

- Strategic Vendor Services (21:08)

- Some Amazon news (25:08)

- Concerns with Amazon's streamlined logistics plan (30:26)

- FTC lawsuit against Amazon (34:02)

Additional Resources:

- Always Off Brand Podcast by Scott Ohsman: https://alwaysoffbrand.libsyn.com/

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- Schedule a FREE consultation with the Ave7 team

- Grab the FREE Amazon Seller Central Checklist

- Get the book “The Amazon Jungle” book by Jason Boyce

- Learn more about Avenue7Media

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Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).

Follow us on your favorite podcast platform so you never miss an episode!

Mónica Talán y Marco Sola explican que son los Memes Coins y cómo Pepe Coin está impactando a la industria, hablan de los costos de transacciones, de lo que dicen será Amazon Digital Marketplace y de qué marcas están entrando a este mundo.

Our guest today joined us last year for our “When Sellers Attack” episode. This time we revisit a story we briefly mentioned on that episode that everyone in the Amazon space is talking about this week.

In September 2020, Spencer Soper of Bloomberg reported that several employees in India were indicted along with 6 Amazon consultants by the DOJ for a bribery scheme worth $100mm dollars to those involved.

One of those accused was Ed Rosenberg, Founder of ASGTG, a membership group for sellers looking to get ahead on Amazon and share expertise. Ed’s company consultants paid for Account and Listing Reinstatements, among other things.

This week, after swearing the allegations were false, Ed went onto Social Media to admit that he had been lying all along and that we were, in fact, guilty of bribery.

Ed has now changed his not-guilty plea to guilty.

My friend and guest today, Chris McCabe, former Amazon employee and founder of eCommerce Chris, and firm that provides the valuable service of Account and ASIN Reinstatements.

However, Chris, like our director, Malia Kim, here at Avenue7Media, doesn’t break the law and doesn’t send suitcases full of cash to Amazon employees!

He has followed this case closely and shares what it's all about. Tune in!

Key Takeaways

- The background to the bribery story (01:54)

- The federal indictments and guilty pleas (03:51)

- Bribery, Lies, and Scandal (05:19)

- The road to hell is paved with good intentions (11:14)

- Ignorance of the law is no defense (16:22)

- Two wrongs don’t make a right (26:08)

- How the bribery scheme affected other sellers and brands (28:06)

- It’s not worth it to soil your relationship with Amazon (30:25)

- Has Amazon done enough to weed out the bad practices (33:53)

Additional Resources:

Links to the news story:

- https://www.bloomberg.com/news/articles/2020-09-18/amazon-ex-employee-charged-by-u-s-in-merchant-bribery-scheme?leadSource=uverify%20wall

- https://www.cnbc.com/2023/03/27/amazon-seller-consultant-admits-to-bribing-employees-to-help-clients.html#:~:text=Ephraim%20%E2%80%9CEd%E2%80%9D%20Rosenberg%20wrote%20in,on%20Amazon's%20third%2Dparty%20marketplace

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- Chris McCabe LinkedIn

- Click here to contact Chris McCabe

----

- Schedule a FREE consultation with the Ave7 team

- Grab the FREE Amazon Seller Central Checklist

- Get the book “The Amazon Jungle” book by Jason Boyce

- Learn more about Avenue 7 Media

----

Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).

Follow us on your favorite podcast platform so you never miss an episode!

Hey y'all! Welcome back to another episode of the Southern Fried eCommerce podcast! This week, Co-Hosts Jay and Emily are joined by affiliate marketing and data expert, Stephen Orebaugh of Branded Research, Inc.. Together, they review the latest topics of the week and do a roundtable discussion of those eCommerce articles. 

This week, the group covers the rise in consumer spending along with the rise of inflation. Is this something that will last a long time or are we set to have a decline soon? Also, what's up with the lack of bacon in grocery stores? Next, the team dives in Amazon Prime Day and it's guessed date. They determine if Amazon is a necessary evil and if a small/medium sized business should join their marketplace or fight the good fight alone. Finally, the group dive back into TikTok to discuss the new ability to have shoppable recipes and how influencer marketing continues to dominate.

The articles included: 

• Adobe: U.S. Consumers Spent $1.7 Trillion Online During the Pandemic, Rapidly Expanding the Digital Economy by Adobe
  • https://news.adobe.com/news/news-details/2022/Adobe-U.S.-Consumers-Spent-1.7-Trillion-Online-During-the-Pandemic-Rapidly-Expanding-the-Digital-Economy/default.aspx 
• When is Amazon Prime Day? Experts predict July 11 or July 18 by Paul Conley
  • https://www.digitalcommerce360.com/2022/03/17/when-is-amazon-prime-day/
• That TikTok Food video making you hungry? Order the ingredients on Instacart. By Sam Gutelle
  • https://www.tubefilter.com/2022/03/16/instacart-food-tiktok-shopping-list-hearst/

Don't Forget To Subscribe, Rate & Review! Check us out online at eystudios.com. Also, be sure to follow us on social media for more updates from the studio @eystudios.

In this new episode, we’re exploring the ever-growing and evolving landscape of Amazon advertising and marketing. Scott & Ray are joined by Destaney Wishon, Co-Founder and CEO of BetterAMS, to examine the trends seen in the Amazon marketplace over the last few years as both eCommerce and retailing converge, ushering in a new age of shopping for customers. 

Destaney goes into the nitty-gritty of running and scaling Amazon for brands - what the difference is between sponsored display ads vs. demand-side platform, the factors impacting ROI maximization on the platform, allocating budget in the platform when a lot of brands are competing for customer dollars & loyalty, and what are the fundamentals needed to amplify a brand’s Amazon strategy. 

Tune in as Scott, Ray, & Destaney also discuss which improvements and enhancements are being made on the platform and how brands can fit into the marketplace’s continued growth and expansion into the future.

For real-time updates, connect with Destaney: 

• Destaney Wishon on LinkedIn
• Destaney Wishon on Instagram
• BetterAMS Website
• BetterAMS on YouTube  

If you enjoyed this episode, connect with us and share your feedback:

• Right Hook Digital on Facebook 
• Right Hook Digital on Instagram
• Right Hook Digital on LinkedIn
• Watch videos on our YouTube channel

Join our Growth & Greatness eCommerce group and connect with fellow business owners & digital marketers alike: Growth & Greatness eCommerce on Facebook 

If you want to learn more about us and what we do at Right Hook, visit our website: Right Hook Digital

Full episode transcript & chapter markers for this episode are available on the Growth & Greatness eCommerce Podcast Buzzsprout page!

In this episode, Tyler interviews Shannon Rody, an Amazon expert, helping entrepreneurs maximize their selling on Amazon through proven tools, strategies, resources and information that you can learn how to effectively launch, grow and protect your sales. He is also the man behind marketplacesellercourses.com.

Shannon laid out some amazing best practices that you should start doing on your Amazon listings and account to maximize your revenues. Whether you are just getting started or even someone who's been working for awhile in the Amazon marketplace, this episode of BizNinja Radio will be very helpful for you. So, listen in and learn from the Amazon expert himself, Shannon Roddy.

Key Topics Discussed:

• What is Marketplace Seller Courses? (00:34)
• How Shannon found his way to Amazon as an entrepreneur (01:08)
• Common mistakes Amazon sellers are doing (04:37)
• Should you sell on Amazon or not? (06:55)
• Best practices for listing optimization (08:33)
• Understand GS1 UPC code (10:44)
• Steps in listing optimization (12:33)
• What is brand registry and what it can do for your business? (17:16)
• Importance of product launch (18:44)
• What is cross promotional marketing? (24:14)
• Things you must know in hacks and shortcuts on Amazon (26:36)

Learn more about the content discussed in this episode:

Marketplace Seller Courses

You can find the transcripts and more at http://bizninjaradio.com

Be sure to follow me on Instagram @bizninja

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Amazon has found itself at odds with the news outlet Bloomberg over a recent report that the wholesaling giant could be making some big changes. But if the report is to be taken at face value, then it’s not Amazon that’s the true victim – its small and medium sized manufacturers.

That’s because Bloomberg is contending that Amazon is on the verge of a massive supplier purge. According to the report, the company is looking to streamline costs by halting bulk orders from thousands of its smaller suppliers in order to focus wholesale purchasing on major brands.

And while this doesn’t mean the moms and pops lose access to the Amazon customer base, it does mean that they’d need to transition from selling large quantities to Amazon itself, to selling items one by one to Amazon’s living, breathing customers on the company’s marketplace. 

This accomplishes a few things for Amazon, according to Bloomberg. Not only does it allow for Amazon to relinquish the management of the sales process to the supplier, but it also falls in lockstep with a strategy that many businesses have been exploring as a cost cutting method – passing the inventory, and its related costs, to someone else along the supply chain.

Sources quoted anonymously said that those companies selling under $10 million in goods on Amazon annually would be the ones chopped from the wholesale buys – which isn’t exactly chump change for most businesses.

When confronted with the report, Amazon responded firmly, basically calling out Bloomberg for running what it says is a false story. In a statement to Fast Company, Amazon said it told Bloomberg before the story ran that the sources were wrong, and that it evaluates suppliers on an individual basis, meaning large scale reductions are not part of its business plan… a plan which it characterizes as thoughtful and considerate.

For its part, Bloomberg has acknowledged Amazon’s firm denial of the story, but appears to believe in the quality of its sources, as no corrections have been made. And whether or not you believe Bloomberg or Amazon, the story includes a bit of sage advice for Amazon’s existing small suppliers: prepare if you can. It can take up to 120 days to shift from an Amazon wholesale supplier to a marketplace seller, according to Anderson Salgado, CEO of Trisbell, a consulting firm that helps people sell products on Amazon. He adds that “smaller Amazon vendors should prepare now by learning how to sell on Amazon’s marketplace to make the transition more smoothly.”

Download and listen to the audio version below and click here to subscribe to the Today in Manufacturing podcast.