amazon software

Himanshu spent 3.5 years working at Amazon India within the newly formed advertising team. He's since been leading our Amazon Advertising team, supporting brands across the globe with their ppc strategies.

In this episode we discuss:

• What is it like to work for Amazon India
• Why his morale compass was often challenged with Amazon's KPI's
• What Amazon's initial onboarding process looked like when launching advertising
• Key leadership principles
• Amazon advertising trends from the last 6-months
• How one ad type drove a 70% increase in overall sales whilst every other type was banned
• Should you use software for amazon advertising
• Why in-depth reporting helps brands on Amazon make better decisions

Book a free Amazon Advertising audit with Himanshu here.

RESOURCES

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Amazon design examples.

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$85 to $117k in 45 days. 2-minute breakdown of what we did.

Message George.

Destaney and I dive into Amazon marketing funnels, and exactly what you need to do when building them out.

In this episode we discuss:

• Sponsored video ads
• Driving brand awareness, and what campaign types you should use
• Pulling on pain points with your ads, then delivering solutions
• The mindset you need to have with amazon advertising
• When you need to invest in software, and why

You can find Destaney on LinkedIn here.

Other resources:

• LaunchPod Academy 14-day trial
• Amazon advertising account manager
• Listen to It's Always Day One podcast
• Follow on LinkedIn
• Subscribe to emails
• Read the email archives
• Join Amazon Creatives private group

RESOURCES

Read our News Feed.

Book an Amazon Advertising audit.

Follow me on Twitter.

Amazon design examples.

Follow our team.

$85 to $117k in 45 days. 2-minute breakdown of what we did.

Message George.

Jason is director of sales at Teikametrics. We talk about product market fit, which channel to launch on first, and the 3 buckets of advertising.

In this episode we discuss:

• How to build a community and why
• Building out better experiences
• How can amazon and your website work together
• Building incremental sales
• Ankle biter brands, why is scrappiness dangerous

You can find Jason on LinkedIn here.

Other resources:

• Get started with Teikametrics
• LaunchPod Academy 14-day trial
• Amazon advertising account manager
• Listen to It's Always Day One podcast
• Follow on LinkedIn
• Subscribe to emails
• Read the email archives
• Join Amazon Creatives private group

RESOURCES

Read our News Feed.

Book an Amazon Advertising audit.

Follow me on Twitter.

Amazon design examples.

Follow our team.

$85 to $117k in 45 days. 2-minute breakdown of what we did.

Message George.

John's spent the last 12-years building his Amazon agency and brings with him a seasoned, well-versed head to our discussion on how brands can build sustainable success on the marketplace today.

In this episode we discuss:

• The importance of data and how to utilise it
• How so many brands lack operational excellence and why they should care
• Change in the overarching Amazon strategies in the last 10 years
• The challenge large organisations are having structuring their teams for Amazon
• If tech is essential to succeed now

RESOURCES

Read our News Feed.

Book an Amazon Advertising audit.

Follow me on Twitter.

Amazon design examples.

Follow our team.

$85 to $117k in 45 days. 2-minute breakdown of what we did.

Message George.

Ryan and I dive into building an operational base, utilising software and how advertising continues to be a powerful driving force within the marketplace. Ryan is currently working at Kaspien, formerly etailz, who are an Amazon seller turned software/agency solution.

In this episode we discuss:

• How to make Amazon profitable
• FBA is no longer a basket you want to put all your eggs in to
• What tools are available to brands and where do we see the software marketplace going in the future
• How replicating Amazon's priority with their marketplace business can be an excellent strategy to keep on the forefront

RESOURCES

Read our News Feed.

Book an Amazon Advertising audit.

Follow me on Twitter.

Amazon design examples.

Follow our team.

$85 to $117k in 45 days. 2-minute breakdown of what we did.

Message George.

Florian provided me with unknown insights into Amazon Germany that truly came as a great surprise to me. Having built a software company in the advertising space over the past 3 years, in Germany, he's fabulously well placed to advise on ad strategy and Europe.

In this episode we discuss:

• How unprofessional the DE marketplace is and how there is still vast opportunity there
• Why the marketplace needs people to waste money on advertising
• 4 different functions of Amazon Advertising and why you must be aware of each of them
• Where he's identified the greatest opportunity in Amazon EU and how to capitalise on it

RESOURCES

Read our News Feed.

Book an Amazon Advertising audit.

Follow me on Twitter.

Amazon design examples.

Follow our team.

$85 to $117k in 45 days. 2-minute breakdown of what we did.

Message George.

Having led content development and promo planning at Amazon, Aric offers invaluable insights for those looking to build a solid foundation on the marketplace. He has a sound understanding of how to establish omnichannel funnels to capture consumers at different stages of their buying cycle.

In this episode we discuss:

• How to drive highly qualified traffic
• Curating brand experiences
• The importance of customer profiling
• Strategies for achieving quick ROI when advertising and when to use them
• What impacts searchability on A9 - A+ doesn't have any weighting?

RESOURCES

Read our News Feed.

Book an Amazon Advertising audit.

Follow me on Twitter.

Amazon design examples.

Follow our team.

$85 to $117k in 45 days. 2-minute breakdown of what we did.

Message George.

Josh runs the Amazon marketing for one of the best supplement companies in the world - Nordic Naturals. Having initially entered the Amazon world in 2013 selling motorcycle accessories from Vietnam, he's now got 7-years under his belt across a wide array of job roles.

In this episode we discuss:

• The importance of thinking long-term with your Amazon Advertising
• Why 80% ACoS isn't necessarily bad
• Big brand pricing strategies on Amazon
• If he had to start again, what would he do with $10k on Amazon
• Why you want negative reviews
• How some huge Amazon tools have incorrect data

We're not about publicly shaming brands, so for those who want the scoop on which 4 providers Josh tried, but binned due to bad data, here is his LinkedIn.

RESOURCES

Read our News Feed.

Book an Amazon Advertising audit.

Follow me on Twitter.

Amazon design examples.

Follow our team.

$85 to $117k in 45 days. 2-minute breakdown of what we did.

Message George.

In this episode we talk about the importance of using software to scale and grow your Amazon business.

We have a special guest Jon Tilley, CEO of ZonGuru a software company that helps sellers free up time and grow their Amazon business through powerful data insights and automation. Jon has spent 15 years in digital advertising and in 2016 made the decision to set up his own business, when ZonGuru was born.

EXCLUSIVE OFFER:
Click here https://www.zonguru.com/get/niche-finder

Serial entrepreneur of the highest regard, Manny Coats has been involved in successful online marketing and advertising since the 90's.

Through perseverance and hard work, he is now running multiple 7-figure businesses; from PC games to mobile applications and now Amazon software.

He is the CEO and founder of Helium 10, a software suite that helps drive the success of many Amazon seller businesses, including his own. You can follow him at AM/PM Podcast on YouTube.