Top 10 Red Flags when Hiring an Amazon Agency or Consultant
Amazon is a highly competitive marketplace, and many businesses rely on Amazon agencies or consultants to navigate the complexities of the platform to grow and scale their business.
However, not all agencies and consultants are created equal.
Some may make unrealistic promises or use manipulative tactics to secure your business, while others may lack the necessary expertise or experience to deliver results.
Finding the right agency or consultant can be a challenge. From slick brochures that oversell and underdeliver to outright hucksters who are out to fleece clients, the risks of hiring the wrong partner are high.
In this episode, Shannon and I discuss the top 10 red flags that may indicate a less-than-reputable partner.
Key Takeaways
- They promise you they'll get specific results (03:08)
- They create projections and forecasts without any real data (09:27)
- Their prices are suspiciously 'low' (12:24)
- They haven't worked with clients in your industry (15:02)
- They have a slow response time (19:03)
- They lack proof or case studies (20:12)
- They have poor client retention (22:18)
- They don't ask about your challenges; they only sell their services (27:34)
- They rely on outsourcing instead of in-house talent (29:01)
- They don't take time to vet you as a client and gain alignment (32:57)
Additional Resources:
Links to the news story:
- https://www.ftc.gov/news-events/news/press-releases/2022/11/ftc-takes-action-stop-dk-automation-kevin-david-hulse-pitching-phony-amazon-crypto-moneymaking
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- Get the book “The Amazon Jungle” book by Jason Boyce
- Learn more about Avenue 7 Media
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Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).
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