aov

On this episode, Stormy is joined by Family Support Line's Development Officer Nicole Snyder and Executive Director Sarah Gibbons. The pair share about their work with the nonprofit and how their volunteering journeys led them to where they are.

Links for today's episode:
Family Support Line - www.familysupportline.org
Family Support Line's Facebook - www.facebook.com/FamilySupportLine

Join the FB Community: bit.ly/3tLaY1B
Join the Mailing List: bit.ly/36VmYUY

Today our conversation is with Mike Harder. Mike has worked in the Christian nonprofit and church world for over 37 years, including being President of the nonprofit Concentric Global for the last six. Additionally, Mike has authored and co-authored a couple of books on working with teens and he travels globally doing training and coaching of leaders around the world and speaking at conferences and events related to his work.

Links for today's episode:
Concentric Global - www.concentricglobal.org
Concentric Global's Facebook - www.facebook.com/disciplemakingalliance

Join the FB Community: bit.ly/3tLaY1B
Join the Mailing List: bit.ly/36VmYUY

Today we are joined by Josh Maxwell. In addition to being the Chester County Commissioner, Josh is an adjunct professor of Political Science at Lincoln University. Our conversation finds us on the topics of time donations, Josh's path to volunteerism and more.

Links for today's episode:
Chester County  - www.chesco.org
Chester County's X (Twitter) - www.twitter.com/ChescoGovt
Chester County's Instagram - www.instagram.com/chescogovt
Episode Transcription - www.heatheroaks.com/2024/01/17/josh_maxwell

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Russ is a repeat startup founder with a consistent track record of getting companies from zero to 8 figures+ of revenue. He’s previously on the founding team at Hello Bello. 

Mike is an entrepreneur and angel investor with 10+ years experience in consumer tech and products. He’s previously a founder of PRNCPLS, Co-Founder of Cameo (acquired by Vimeo), Partner at Parlor Coffee. 

Freestyle's diapers and wipes are sold at over 1000 grocery stores around the US, including at all Whole Foods locations nationwide. See their latest designs at www dot freestyle dot world.

In This Conversation We Discuss:

• [00:48] Intro
• [01:31] Connecting with your potential co-founder
• [02:31] Establishing what differentiates you from the rest
• [03:11] Using an organic ingredient as a main component
• [03:58] The balance between co-founders & their skill sets
• [05:48] Delegation and stepping into each other’s shoes
• [07:13] Unique challenges of running a diaper brand
• [08:40] Validating the idea through market research
• [09:14] Run ambitious tests to try out if the idea works
• [10:06] Episode sponsors
• [15:13] Dedicating a budget and a strategy
• [16:20] The ideation behind building a prototype
• [17:19] Keeping the capital intact through fundraising
• [18:17] Timeline: from inception to the official launch
• [19:12] Using relevant influencers to spread the word
• [19:42] Launching limited edition merch and accessories
• [20:21] The stereotyped story of becoming a dad
• [21:05] The inspiring story Freestyle wants to deliver
• [21:58] Collaborating with the community
• [23:05] Allocating budget to re-engage audiences
• [23:38] Ensuring a seamless retail experience
• [24:12] Having multiple touch points for wider reach
• [24:44] The secret to a successful D2C business
• [25:46] Where to get high-performance diaper & wipes

Resources:

• Subscribe to Honest Ecommerce on Youtube
• High-performing diapers for parents and for the planet freestyle.world/
• Follow Guest Russ Wallace linkedin.com/in/russwallace/
• Follow Mike Constantiner linkedin.com/in/mikeconstantiner/
• Schedule an intro call with one of our experts electriceye.io/connect
• Take your retail business to the next level today shopify.com/honest
  Sign up for a one-dollar-per-month trial period
• Schedule your free consultation with a Sendlane expert sendlane.com/honest

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

In deze korte aflevering neemt Amy jouw AOV (Average Order Value) onder de loep. 

• Wat is het? 
• Hoe bereken je het? 
• Hoe verhoog je het voor jouw onderneming? 

Allemaal vragen waar Amy een antwoord op voorziet in deze aflevering. 

Luister nu mee! 

• Volg me op Instagram voor meer business en mindset tips: @fastforwardamy (Engels) en @eigenbaas.be (Nederlands)
• Schrijf je in voor mijn ondernemersnieuwsbrief: fastforwardamy.com/eigenbaasin31dagen
• Ontdek mijn gratis ebooks en trainings: fastforwardamy.com/freeresources

173 - In this episode, our hosts, Vira and Andriy, break down twelve proven strategies to boost your AOV. Tune in for expert insights on effective product bundling, subscription optimization, and more!

Watch the full video here! 

You’ll Learn

• What AOV is and why it’s so important
• The factors that influence AOV
• The one thing to fix to cut your abandoned cart rates
• A time-tested strategy that organically boosts your AOV
• The right way to bundle products 
• How to take your subscriptions to the next level
• The difference between bundles and bulk - and what you should choose for your business
• How to leverage your loyalty program to boost your AOV
• How to upsell during and after checkout
• Why you should invest in a referral program for your business

Resources Mentioned in This Episode

• 12 Strategies to Boost AOV Checklist 
• #172. BFCM Conversion Secrets: Unleashing Strategies and Irresistible Offers
• CartHook
• Rebuy
• Rasa
• Sticker Mule
• OURA Ring
• Article
• Kits
• Organifi | Plant-Based Superfood Blends

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

Reddit getting Google love

YouTube shopping pimping out Sephora

Patreon dominating creator economy

Hello Bello from the ashes

- helloBello goes belly up

- Halloween’s rise to $10B

- Google introducing Lookalike audiences

- Klaviyo goes public and we hate it

Browze, specializing in home and kitchen products, successfully delivered over 2.5 million packages worldwide. 

After opening his own China-based fulfillment center to improve customer experience, Izzy recognized an opportunity to assist other DTC brands with direct shipping to their customers, leading to the birth of Portless. 

With Portless, Izzy aims to revolutionize the industry by massively improving DTC's cash flow and profit margins through direct fulfillment. 

In This Conversation We Discuss: 

• [00:52] Intro
• [01:15] How Portless helps DTC brands with shipping
• [02:26] Building a business based on personal pain points 
• [03:09] The evolving space of cross border logistics
• [03:53] Seizing better opportunities on and for DTC brands
• [04:59] How shipping containers disrupted manufacturing
• [06:01] Grabbing unexpected business opportunities 
• [07:08] Balancing existing and new businesses
• [08:24] How industries can save more with Portless
• [10:15] Section 321, the de minimis
• [11:16] Using FBA injections for faster transactions 
• [11:44] Generating profits from strategic shipping options
• [13:13] Streamlining supply chains and local experiences
• [13:47] Going international on your business
• [14:32] Creating specific experiences internationally
• [15:32] How integration works at Portless
• [16:51] Ways to reach out to Izzy and Portless

Resources:

• Subscribe to Honest Ecommerce on Youtube
• A go-to Ecommerce shipping platform trusted by top companies www.portless.com/
• Affordable home decor and kitchen accessories browze.com/
• Follow Izzy Rosenzweig linkedin.com/in/izzy-rosenzweig-13653846/

If you’re enjoying the show, we’d love it if you 

left Honest Ecommerce a review on Apple Podcasts

. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Bani Bahari is co-founder and CEO of OffCourt. She has spent the last 10 years in retail and beauty - in her past life she was a strategy consultant at Calvin Klein, Tommy Hilfiger and Glossier. 

She comes from a family business in beauty. At OffCourt, she does all product development and operations. 

Jonathan is a co-founder of OffCourt - he comes from management consulting background and real estate development and finance. 

At OffCourt, he is in charge of finance, strategy and branding. 

In This Conversation We Discuss:

• [01:11] Intro
• [01:53] The idea behind OffCourt
• [02:22] Testing the waters and taking risks
• [04:11] Establishing OffCourt’s branding
• [04:33] Prioritizing product development
• [05:19] Finding people to work with
• [06:03] Social media presence for a new business
• [06:28] Tying in with manufacturers early on 
• [06:53] Venturing the market of fragrances
• [07:27] Importance of communication as a team
• [08:08] Launching products and managing expectations
• [08:34] The power of PR for a new business
• [09:46] The pressure of being new to the business
• [11:10] Success takes time and consistent efforts
• [12:54] Raising money and self-funding as a start
• [18:55] Testing out different PR strategies
• [19:48] Knowing when and how much to invest in marketing
• [20:43] Using customer’s touch points to sell your products
• [22:36] Finalizing things and reaching out to retailers
• [23:45] Pushing through to land a breakthrough
• [24:32] Facing the ambiguity of retailer’s conditions
• [26:50] Business don’t always go as planned
• [27:32] Having different mindsets in different situations
• [28:51] Keeping an open mind after every rejection
• [29:20] The importance of finding a good rep firm
• [30:40] Having the conviction to change plans when needed
• [30:53] Where to check out OffCourt
• [31:09] Discount code: honestcommerce15

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Functional, personal care company for active people offcourt.com/
• Follow Bani Bahari linkedin.com/in/bani-bahari/
• Follow Jonathan Lawrence linkedin.com/in/jonathan-lawrence-177ab133/
• Schedule an intro call with one of our experts electriceye.io/connect
• Take your retail business to the next level today shopify.com/honest
• Sign up for a one-dollar-per-month trial period
• Schedule your free consultation with a Sendlane expert sendlane.com/honest

If you’re enjoying the show, we’d love it if you 

left Honest Ecommerce a review on Apple Podcasts

. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Today, Stormy is joined by Lori Martinek. Lori is a lifelong volunteer as well as a small business advocate and mentor and a published author. On this episode, Lori shares her SCORE experiences, those from her own journey, and how to share your superpower with the world.

Links for today's episode:
Lori Martinek - www.lorimartinek.com
Lori Martinek's LinkedIn - www.linkedin.com/in/lorimartinek
SCORE  - www.score.org
SCORE's Instagram - www.instagram.com/score_mentors
SCORE's X (Formerly Twitter) - www.x.com/SCOREMentors
SCORE's LinkedIn - www.linkedin.com/company/score-mentors
SCORE's Facebook - www.facebook.com/SCOREMentors
Episode Transcription - www.heatheroaks.com/2023/10/04/lori_martinek

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Full episode notes here: https://branched-amount-1c8.notion.site/051-97b68a26b40841a7b3a5f38d3caf80a5?pvs=4

Nik Sharma is widely known as “The DTC Guy,” a Forbes 30 Under 30 member, AdWeek’s Young & Influential, and a resource that brands and investors turn to for growth. 

Nik is the active CEO of Sharma Brands and HOOX, where clients include Feastables, Chamberlain Coffee, Roc Nation, Everlane, Jim Beam, Poo~Pourri, and more. 

Before entering the eCommerce world, Nik worked on social media strategies for A-list celebrities, including Pitbull, Priyanka Chopra, and MAGIC!, to natively increase distribution and increase fan interaction and engagement for the purpose of driving album sales.

In This Conversation We Discuss: 

• [00:00] Intro
• [01:11] Nik’s timeline in Ecom
• [02:06] Landing pages and why you need them
• [04:27] Why brands don’t use landing pages
• [04:57] How you should approach landing pages
• [06:48] Higher conversion rates with landing pages
• [08:50] Landing pages are just one piece of the puzzle
• [09:19] The importance of a sales angle
• [12:02] The equal amounts of “push and pull sections”
• [13:23] It can take multiple CTAs to make customers act
• [13:47] Differentiating sales from conversion events
• [14:37] How conversion events help ad platforms
• [17:17] Scenario: Consulting a $1M brand to go 5 -10X
• [18:41] The Office’s definition of merchandising
• [20:31] Reduce the complexity of your offers
• [20:59] Landing pages for high AOV brands
• [21:55] Determining if email is for retention/acquisition
• [22:40] Parsing out content through different channels
• [23:24] The easiest trick for landing pages
• [24:13] Building out landing pages for mostly education
• [25:43] DIY landing pages and other platforms
• [27:52] How Nik got his passion from landing pages
• [29:38] The idea and model of HOOX
• [31:05] Where to find HOOX

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Branding services are designed to grow, operate, and advise DTC brands in the digital landscape to meet their full potential sharmabrands.com
• Landing pages that unlock more efficient advertising spend  hoox.co
• Follow Nik linkedin.com/in/mrniksharma
• Subscribe to Nik’s newsletter - nik.co/subscribe 
• Follow Nik on Twitter - @mrsharma
• The only landing page builder to combine 10 years of conversion data with the power of AI unbounce.com
• Shopify pages without the dev time replo.app

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Twitter <> Shopify product catalog integration~~

Interesting Slack solution product~~

   https://www.narrative.bi/slack-integration

[Marketing Dive’s 2023 Report](https://www.marketingdive.com/news/marketing-data-2023/653372/)

YouTube Shorts Community~~

   Requirements to stay active

YouTube taking over ad controls~~

   Basically, if you wanted to restrict the amount of ads your viewers see for a better experience, fuck you

Ahrefs New Tool: Opportunites to improve

Castmagic.io

   turn podcast into text snippets using ai

Single Parents Trend

   Biz Ideas

       Media company(Humorous about single parent life)

       Hats or apparel

       Meal Service Kit

       Handy manMaid service two-in-one

       Mini retreats when Wife has kids

       Community Group Challenge based ideas

       Tattoo Removal

       Masterclass Classes (financial, parenting, etc.)

       Tutoring

       Major headaches for single parents

           insurance, childcare, life balance,

[Connexions classroom](https://www.connexionsclassroom.com/) mommy bloggerthe irony and sad truth of social media

Gina is a long-time operator and advisor in the consumer industry. 

She started her career in Email and Content Management and has since emerged as one of the industry’s most pronounced thought leaders on all things customer experience and retention. 

5 years ago, she and her co-founder, Pierson Krass, set out to start a different kind of agency. 

Lunar Solar Group was built on the idea that technology empowers e-commerce brands to scale. 

Gina has worked on launching and scaling brands like Olipop, Super Coffee, Lemon Perfect, and many other leading e-commerce brands that you all know and love. 

Most recently, Gina co-founded Stay Ai which is the subscription platform for modern e-commerce brands where she currently operates the company’s CEO.

In This Conversation We Discuss: 

• [00:00] Intro
• [00:54] What is Stay Ai and what does it solve?
• [02:07] How Gina became passionate about subscriptions
• [03:59] Lunar Solar Group: Clients, solutions, evolution
• [05:18] Building and selling KnoCommerce
• [07:50] From an agency to building an app
• [09:42] Where Stay Ai came from
• [11:54] Acquiring Retention Engine
• [15:21] The advantage of being specific in your outcome
• [15:55] Always have an exit strategy
• [17:04] No one has gone public in the Shopify ecosystem
• [17:37] The sign of a mature entrepreneur
• [18:40] The 3 things that make Stay Ai unique
• [21:40] Subscription tips and tricks
• [22:49] Where to support Stay Ai

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Connect with Gina linkedin.com/in/ginaperrelli
• Providing revolutionary subscription management software stay.ai
• Providing Ecommerce and digital marketing services that drive transformational growth for our clients lunarsolargroup.com
• The customer survey platform built for Ecommerce brands /knocommerce.com

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

X

Social Snowball

Tiktok Podcasts

Slow burns vs. flame outs

Riverside.fm clips

Dude Perfect

Max is Famous

Rebuy

OneText

Bunker Boys Update

156 - Frustrated with customers who only visit your site for promotions? Boost your business's health by examining your AOV with our host Vira and our special guest Nick Hein. Learn to calculate your AOV, diagnose issues, and build strategies for improvement.

You’ll Learn

• Discover how to calculate your AOV like a pro
• Uncover the importance of tracking your AOV for business success
• Leverage AOV to gain customer insights and target the perfect shoppers
• Master the art of offering cross-sells and upsells at the right time and place
• Boost your AOV and drive sales with strategic promotions.

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

AI image creators

GA4 is here

Zuckerberg is a lizard cage fighter

Next trillion dollar idea?