black friday sale

Today Heather continues a conversation with Kirsten Schmidt, a certified eating disorder recovery coach, and the pair dive deeper into the topic of cravings and our relationship with food. Heather and Kirsten explore the common behavior of suppressing emotions and cravings and how we often misconstrue self-control as maintaining a thin body. We discuss the importance of self-control being about following Jesus and loving others, rather than purely focused on our physical appearance.

Mindful eating is something many of us struggle with, as we are more accustomed to constant busyness than sitting down and truly enjoying our meals. However, we learn that incorporating gratitude into our meals can make all the difference. Kirsten shares three key insights for understanding cravings, including the need to stop dieting, change our perception of intuitive eating, and heal our body shame and fear of weight gain.

Trusting our bodies and listening to its signals is crucial in interpreting our cravings accurately. Throughout the episode, we share personal stories and practical tips for understanding and responding to cravings in a healthy and nourishing way. We also address the shame and guilt often associated with cravings and explore the importance of affirming our cravings.

Towards the end of the episode, we have some exciting announcements, including a special episode on holiday food cravings available exclusively for our Patreon sponsors. We also share information about a Black Friday sale on our body image freedom framework program, where you can make use of a discount code just for our listeners.

Join us as we delve into the wonderful world of cravings and uncover the truth behind them. Whether you're struggling with food cravings yourself or simply curious about the psychology behind our relationship with food, this episode is for you.

Learn more about Kirsten Schmidt and Totus Wellness here: https://www.totuswellness.com/

Learn more about Compared to Who? and Heather Creekmore here: https://www.improvebodyimage.com

Save 30% on the Body Image Freedom Framework Course or Course and Coaching combo here: https://www.improvebodyimage.com/christian-body-image-course-coaching

Learn more about Heather's brand new book here: https://www.improvebodyimage.com/books-for-christian-women-body-image

Discover more Christian podcasts at lifeaudio.com and inquire about advertising opportunities at lifeaudio.com/contact-us.

What’s New in Beauty is a series where Nia Lee, Founder of Socialee Media Agency,  deep-dives into the major business moves & latest news within the beauty industry.

This week's episode is a little different as Nia will be sharing all her Black Friday social media secrets, strategies, and tips so you can have a successful 2023 Black Friday, Cyber Monday, and Holiday season. Connect with Nia on Instagram and leave a 5-star review to let her know that you found this episode valuable. 

Want to help grow your beauty, lifestyle, or wellness brand's presence and build a successful business on social media? Connect with Nia today! 

Success in Black Friday sales lies not in discounts, but in delivering value and creating an unforgettable experience for your audience. In this episode, host Kendra Perry shares how you can ensure you crush your next Black Friday campaign. From her personal experiences, Kendra reveals the do's and don'ts of Black Friday sales she learned the hard way and the different approach she’s going to take this year. From building the perfect sales funnel to email marketing strategies and no discount promotions, Kendra generously shares everything helpful for the upcoming holiday. Black Friday is not just a shopping holiday; it's an opportunity to make a significant impact on your revenue and customer relationships. Tune in now and get ready to execute a highly successful Black Friday sale that drives results, both in numbers and impact.

Love the show? Subscribe, rate, review & share! https://kendraperry.net/

Using SMS this Black Friday season is a great opportunity to boost your sales. If you’re going to reap all the benefits of SMS, you need to make sure you’re following best practices to maximize value.

In this episode, Jordan West talks about SMS Marketing for Black Friday, what you need to know, and why you need to be running an SMS campaign for Black Friday. 

Listen and learn in this episode!

KEY TAKEAWAYS FROM THIS EPISODE:

Why SMS is important for Black Friday:

1. Speed - messages get to people almost instantaneously.

2. Reach - not everybody checks their emails regularly but almost everybody reads their text messages.

3. Integration with E-mail Marketing Notifications - SMS works well in conjunction with email campaigns especially when you have a great deal.

Important things to remember in using SMS for Black Friday:

1. Plan your Black Friday Messaging. Make sure to A/B test your messaging. 

2. The whole point of a text message is not to tell everything on the text message itself but to move people over to your website. 

3. Know what type of messaging resonates with your customers and your target.

4. Make sure to use calls to action.

5. Try to add some fun, spicy elements in your SMS like extra promo codes.

6. Make sure you understand the timing of your messages.

7. Collect numbers in advance and segment your subscribers.

8. It is not recommended to use MMS due to the high costs associated. 

This month's sponsor is Triple Whale.  Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit trytriplewhale.com/upgrowth and use our custom promo code provided on the link for 15% off today.

This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.

With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.

Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.

Learn more here: Finale Inventory

Aaron Schatz and Mike Tanier are back to recap all the action from NFL Week 10! This week's show highlights the Patriots' win over the Jets, issues with Zach Wilson, the upcoming matchup between the Patriots and Vikings, the meltdown of the Vikings' DVOA, a review of OPOY and DPOY odds, and our winners and losers of the week!

Be sure to join us every Monday to review Sunday's biggest moments and preview Monday Night Football. Subscribe and click the bell icon to receive notifications for all future Football Outsiders uploads and live streams.

Football Outsiders is covering more than ever before with expanded NFL coverage and updates. Be sure to get the most from Football Outsiders with a FO+ subscription and tune in live on YouTube, Twitch, or Twitter throughout the NFL season at 1 p.m. ET to join the conversation! Subscribe to the podcast by looking for the "Football Outsiders Podcast Network" on your favorite podcast app.

Black Friday is the biggest shopping period of the year. This is a massive opportunity and brands should be well-prepared.

In this episode, Jordan West talks about his tried and tested tips to prepare for Black Friday sales.

Listen up and enjoy this episode!

KEY TAKEAWAYS FROM THIS EPISODE

• Black Friday is famously the best time for people to open up their wallets, and this year is no exception. Even with the looming recession that we’re in right now- this is the time to sell.
• There’s going to be a longer sales season. 65% of people say that they are going to make their purchases before Black Friday.
• Make sure that the user experience on your website is going well. This starts with your site speed.
• Double down on your top sales channels.
• Create a contingency plan. Make sure that you understand what you are going to do if the sale that you launched doesn’t go crazy.
• Serve shoppers in person. If you have a warehouse, run a Black Friday Warehouse sale to bring people in and experience your brand more. 
• Have your delivery strategy down. Make your customers understand that it might take a longer time for their products to be delivered.
• Look into Late Shipment.

Connect with Jordan here:

LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/

This month's sponsor is Triple Whale.  Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit trytriplewhale.com/upgrowth and use our custom promo code provided on the link for 15% off today.

This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.

With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.

Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.

Learn more here: Finale Inventory

People want to feel that they are getting value out of their money and most of them want discounts. As an eCommerce brand, your job is to come up with the most creative ways to maximize your sales and profit, while still giving a compelling offer.

In this episode, Jordan West talks about Black Friday discounting, what kind of deals to run, when to start, and how long to run them.

Listen and enjoy this episode!

KEY TAKEAWAYS FROM THIS EPISODE

• If you want customers in 2022, you have to have a discount.
• Do a reverse sale. Let your customers know that the prices will be going up on a certain date and call them to get the products before the prices increase.
• As soon as you start running discounts all the time, people wait for those discounts.
• Do different types of discounts and be creative with them. 
• Set shipping cut-off timelines for this December.
• Run a VIP flash sale.

Connect with Jordan here:
LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/

This month’s sponsor is OneLab Group, and Oracle NetSuite Partner who specializes in DTC companies.   They simplify the complex when it comes to building a scalable digital operations platform.  Visit www.onelabgroup.com to connect with them now. 

This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.

With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.

Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.

Learn more here: Finale Inventory

In this episode, Matt and Tom chat about Matt’s potential Head of Growth position, setting up for Black Friday, Klaviyo’s pricing change, email marketing tactics and an update on Tom’s experience selling his brand.

👑 Special thanks to our sponsor SheerID. 

Start your FREE trial by going to: 

sheerid.com/shopify

👑 Huge thanks to our sponsor Noowave. 

Go to noowave.co and USE CODE: 

POD10 for 10% OFF your order

CONNECT WITH MATT

🌐 Website: https://mattladydigital.com/

🐦 Twitter: https://twitter.com/mattlady

📸 Instagram: https://www.instagram.com/mrmattlady/

🖇️ LinkedIn: https://www.linkedin.com/in/mattlady/

🎵 TikTok: https://www.tiktok.com/@mrmattlady

CONNECT WITH TOM

🌐 Website: https://www.brndlabs.com/

🐦 Twitter: https://twitter.com/simplytom/

📸 Instagram: https://www.instagram.com/tomwbrown/

🖇️ LinkedIn: linkedin.com/in/thetombrown

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This week is all about Supplements! I answer the very common question "what supplements should I take?", & go over my favorite/non favorite supplements and why. I say this in the podcast but supplements are not regulated by the FDA so it is apparent to do your own research on the companies you are thinking of/already using! & find out what is actually in the products you decide to take! I work with a company (that I was using their products way prior to being apart of the athlete team) and that company is Bowmar Nutrition. 

This Black Friday sale is really amazing, here's the link to check out all they have for the upcoming sale and more!

• https://bowmarnutrition.com/pages/black-friday-sales?rfsn=2393019.28ad9&utm_source=refersion&utm_medium=affiliate&utm_campaign=2393019.28ad9

I appreciate all of you that choose to support me in your purchase(s) through the company by using my code: ASHLYNN at check out (or emailing support after your purchase letting them know your order number and that you want me to get credited for it. You can also purchase from my direct link to support as well.

• http://bowmarnutrition.com/ashlynn 

DM me on my instagram with screenshots using my code or the email & I will enter you into my giveaway!! Also DM me here with anything else! I'd love connecting with you!:

• https://www.instagram.com/countryfit/?hl=en

To connect with us on a deeper level, follow and message us at:

@girldoyoufirst (Podcast IG): https://www.instagram.com/girldoyoufirst/

@countryfit (Ashlynn’s IG): https://www.instagram.com/countryfit/

@mysticmoon22 (Kylie’s IG): https://www.instagram.com/mysticmoon22/

If this episode inspired you we would love to hear via the review section, and are so grateful if you share this podcast with your community!

The best is yet to come, make sure you subscribe to this podcast! We are so excited you are here for this journey called life with us!

Reminder:
This Podcast is for entertainment and informational purposes only and should not be considered professional or medical advice. We are not licensed therapists or medical professionals and are only sharing our personal journeys. We appreciate you tuning in with an open mind, and taking action in your own life through professional advice or own self. We hope you have a beautiful day, and don’t forget, YOU deserve to LOVE & put YOURSELF FIRST!

If you listened to the first 4 episodes of this Black Friday Series and have been planting the seeds we were discussing, then this episode is the time for harvest.

In this fifth episode of the Black Friday series, Jordan West talks all about SMS Marketing and how to implement it effectively. He also shares his favorite platform for this strategy.

Listen up and take notes.

KEY TAKEAWAYS FROM THIS EPISODE

• Warn your customers that you are going to run a sale. Give them 2-3 days before warning about your sale.
• Postscript is a great tool to use with your campaigns.
• Continually be on your customers' phones.
• Launch a new type of sale every single week.

SMS automations to set up that you can implement:

• Browse abandonment and add to cart abandonment checkouts.
• Loyalty offer.
• Once the product is delivered, send them a thank you message and invite them to the VIP group.
• Shipping notifications.
• Delayed shipping notifications.
• Welcome series message.

Recommended tool:
PostScript.io

Connect with Jordan here:

LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

https://mindfulmarketing.co/growthplan-apply

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.

With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.

Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.

Learn more here: Finale Inventory

If you have listened to the first three episodes of the Black Friday series, then you are about to receive a lot of incoming traffic for your holiday sale. But is your house ready to receive such traffic?

In this fourth episode of the Black Friday series, Jordan West talks about getting your house in order and the things you need to do before you start running a huge amount of traffic on your site and activating the people on your list.

Listen up and take notes!

KEY TAKEAWAYS FROM THIS EPISODE

• Get your customer service in line.
• Consolidate your shipping options.
• Make sure you have fulfillment capacity.
• Know where you are and how you are capturing leads.
• Improve your after-shipping process.
• Getting your house in order is important to fulfill all your orders properly.
• Your customers must have a good experience to keep them coming back to you.

Connect with Jordan here:

LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

https://mindfulmarketing.co/growthplan-apply

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.

With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.

Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.

Learn more here: Finale Inventory

Holiday sales are just around the corner, and we all need to be prepared. One of the most common questions asked is how to structure sales and discounts, and what are the most effective strategies to crush it leading up to and during this Black Friday.

In this second episode of the Black Friday series, Jordan West talks about what kinds of discounts to give and how those discounts should be executed. This episode has massive value, so buckle up and listen intently.

KEY TAKEAWAYS FROM THIS EPISODE

• Tried and tested strategies should be implemented, whether it’s Black Friday or not.
• Apply the Rule of 100. If the average order value is under 100, promote your discounts as a percentage off. If the AOV is over 100, promote your discounts in dollar amounts.
• Don’t make your customers do extra work of remembering a code for their discount.
• Sitewide discounts always win versus the use of coupon codes, but combining these strategies works even better.
• Make sure your margins are set up to always be profitable while discounting.
• Bundling products results in a higher average order value (AOV) which equals higher profits.
• Give your VIPs something special like exclusive discounts or gated launches. Don’t do this by email. You can use SMS or announce it in the community.
• Gated launches are when you password-protect your site, and only allow VIPs the password to access the site. 
• Your relationship with your customers should be balanced.

Today’s Sponsor

HelpFlow provides 24/7 live chat and customer service teams to 100+ eCommerce stores. HelpFlow's team of agents maximize conversion by recovering checkout abandons, integrating with cart recovery emails, and helping engaged website visitors overcome what's stopping them from entering the checkout process.

Website: HelpFlow.com

Download HelpFlow's Free Resource - How to Predict and Save Cart Abandons with Live Chat at https://helpflow.net/mindful

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

https://mindfulmarketing.co/growthplan-apply

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.

With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.

Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.

Learn more here: Finale Inventory

In this episode we talk about the principle of surprise - If you want to target new customers, want to offer than new products and services you must introduce a principle of surprise. Just the introduction of something new will not make then customers for life. There is a small nuance which we have to take care of and you will be successful in the long run.

Follow Hemang Shah at https://www.linkedin.com/in/hemang

Join his FREE newsletter at https://www.innovationsportslife.com/

Black Friday is coming, and it will most likely be the biggest sales day of the year for your business. Raise those pinkies because in this episode, we’re going to teach you how to make some fat cheddar this Black Friday using Facebook ads.


Brian Meert
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Duke of Digital
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