promos

This year has been challenging for many brands, but there's hope on the horizon. Unlocking here insights and expert tips on how you can tackle Black Friday Cyber Monday head-on and come out stronger than ever. 

In this episode, Jordan West shares an exclusive series dedicated to preparing your brand for the holiday shopping season! He dives into the essential strategies to make the most out of this year's BFCM. He also shares a Viral Topic: Using an irresistible offer to attract customers. If you’re a DTC brand, be sure to never miss this one.

Listen and learn in this episode!

Key takeaways from this episode:

• Consider starting your promotions early and extending them into December to tap into the gift-giving season. 
• Instead of offering better discounts as Black Friday and Cyber Monday approach, provide different promotions throughout the sales period. 
• Avoid pricing strategies that may frustrate customers, such as increasing discounts as time goes on. 
• You don't have to put your entire store on sale. 
• Use data from Shopify reports to identify the products that are most likely to sell well during the BFCM promotion. 
• Make sure to order products early to ensure availability from your suppliers. 
• Rather than highlighting the percentage off, display the resulting slashed price.
• Consider the potential seasonal demand and forecast accordingly using Shopify reports.

Recommended App/Tool:

Tapcart: https://www.tapcart.com/

ABC Analysis: https://help.shopify.com/en/manual/products/inventory/abc-analysis

Triple Whale: https://www.triplewhale.com/

Lifetimely: https://www.lifetimely.io/

This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.

With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.

Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.

Learn more here: Finale Inventory

Following on from yesterday's Brazil focus, we're heading approximately 5,000 miles north today with Jessica Welman in the drivers seat, joined by Nick Ware of Canadian Gaming Business and Charlie Horner of SBC Americas to discuss two new bills in Canada, with the Senate to discuss national gambling advertising guidelines as well as a First Nations bill that would grant exclusive authority to license, conduct and manage gaming operations on reserves.

Additionally, Ohio passed their budget, which included a tax rate doubled from 10% to 20%, making it one of the most expensive states to operate in. What impact will this have, on both the biggest and smallest operators?

Host - Jessica Welman
Guest - Nick Ware
Guest - Charlie Horner
Producer - MC Killick-Calver

Join 10,000+ delegates at our biggest ever conference and exhibition this summer in beautiful Barcelona! Game-changing content, the biggest name keynote speakers anywhere in the industry, an almost 40,000 square metre exhibition floor and world-class networking events every single night. Get your DISCOUNTED tickets now at https://sbcevents.com/sbc-summit-barcelona/

https://www.canadiangamingbusiness.com/2023/06/27/first-nations-gaming-bill-s-268/
https://www.canadiangamingbusiness.com/2023/06/21/ontario-senator-new-bill-sports-betting-ads/
https://sbcamericas.com/2023/06/30/ohio-sportsbook-tax-rate-budget/

On episode #182 of The Author Factor Podcast  I am having a conversation with direct marketing copywriter and author, Roy Furr.

Roy is a consultant and copywriter for direct marketing entrepreneurs, primarily in the financial and business success industries.

He has created several  seven-figure-plus campaigns, has made millions of dollars for his clients, and his client list reads like a “Who’s Who” of these niches.

Roy has published two books, including the book we focus on in this interview, The Ultimate Selling Story.

Learn more about Roy by visiting BreakThroughMarketingSecrets.com.

For more details about our short, helpful book publishing program, visit BiteSizedBooks.com.

Today we'll chat about some of the behind-the-scenes work that we do to help make your books more discoverable to more readers. We'll also talk about indie publishing best practices we've witnessed through the years, as well as some "not-so-best-practices" you may want to avoid.

//Draft2Digital is where you start your Indie Author Career//  

Looking for your path to self-publishing success? Draft2Digital is the leading ebook publisher and distributor worldwide. We’ll convert your manuscript, distribute it online, and support you the whole way—and we won’t charge you a dime.  

We take a small percentage of the royalties for each sale you make through us, so we only make money when you make money. That's the best kind of business plan.  

• Get started now: https://draft2digital.com/

• Learn the ins, the outs, and the all-arounds of indie publishing from the industry experts on the D2D Blog: https://Draft2Digital.com/blog  

• Promote your books with our Universal Book Links from Books2Read: https://books2read.com  

Make sure you bookmark https://D2DLive.com for links to live events, and to catch back episodes of the Self Publishing Insiders Podcast.

Creating offers for your brand can transform your brand and your life. However, not everyone knows how to create effective offers because they may be missing some of the key elements involved.

In this episode, Jordan West talks about the 7 elements of an incredible offer. He also shares how to access his free offer generator with you at the end of this short episode. 

Listen and learn in this episode!

Key takeaways from this episode:

The 7 Elements of a Good Offer:

1. Value. The offer needs to provide some kind of value to your customer. If somebody’s going to purchase something, they want to feel like they are getting more out of what they’re purchasing.
2. Relevance. The offer needs to be relevant to the customer. Timing is a big thing when it comes to relevance in an offer.
3. Limited Time. Giving a sense of urgency is essential to creating a good offer.
4. Exclusivity. Offering exclusive things or discounts to loyalty members is a great way to make them take action.
5. Scarcity. Offering a limited quantity also creates a sense of urgency.
6. Simplicity. Make sure that your offer is simple and easy to understand. Customers should easily see the value of your offer and know how to take advantage of it.
7. Clear Call-to-Action. Give people a clear way that they can take action with your offer.

Get the free offer course here:
Upgrowth Academy https://upgrowthacademy.podia.com/

This episode’s sponsor is KnoCommerce - the first survey platform built for eCommerce brands. Gain insight on everything from marketing attribution to purchase motivation, while leveraging your customer data for enhanced personalization.

Get 50% off the first 3 months with a 14-day free trial. If you’re advertising on TikTok you can also get up to 5k in credit with TT (pays for over a year).

Start here: https://try.knocommerce.com/

Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.
‘Join the Beta:
https://www.secrets.upgrowthcommerce.com/

This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.

With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.

Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.

Learn more here: Finale Inventory

Gery Deer welcomes Holly Beard, of Parrot Promo Essentials, who joins us for 3-2-1 Profits this month all about working with family, promotions, swimming and how much she loves serving her customers.

High-quality promotional products show off your company’s branding and image in a way that nothing else can and are a great way to highlight a company’s culture.  Kim Massie and her daughters, Holly Beard and Krista Guiliano, will take the time to know your company, customer base, and culture in depth so they can choose the perfect products for their clients. 

Holly Beard of Parrot Promo Essentials sits down at the Galleria at the Events Connection with Gery Deer and discusses COVID-19, promo products, sales and customer service as well as books and of course, pineapple on pizza.
For more information or to schedule a consultation:
www.parrotpromoessentials.com or call 937-848-7668.

Parrot Promo Essentials is a local promotional products company committed to the best customer service in the region. Competitive Pricing. Women Owned. Local. Family Owned.

321 PROFITS - THE PODCAST is a production of GLD Enterprises Communications. 
©2022 All rights reserved.
Produced and Engineered by Julie Barth.
Directed and Hosted by Gery Deer
Production Graphic Design by Taylor Huggins Media.

Promotional considerations are provided by GLD Enterprises Communications, Ltd., our advertisers, and guests of the program.

321 PROFITS - THE PODCAST is a production of GLD Enterprises Communications.
©2023 All rights reserved.
Produced and Engineered by Julie Barth.
Directed and Hosted by Gery Deer
Production Graphic Design by Taylor Huggins Media.

Promotional considerations are provided by GLD Enterprises Communications, Ltd., our advertisers, and guests of the program.

Right now is the perfect time to offer a seasonal promotion in your business. Right now the US is in full purchasing mode with the holiday season upon us so by offering additional products or services you create new chances to bring visitors to your business.

Today I am discussing a few of my beliefs around promotions, how and where you should have them in your business, and how I am implementing this concept in JohnnyBoy Studios. Tune in to hear more!


Let's connect!
JohnnyBoy Studios on YouTube
Join my mailing list for more content delivered directly to your inbox!
Join me on clubhouse! @johnnyboy_


LINKS MENTIONED IN THIS EPISODE
Giftology Book
Ep 10 - Building An Email List
Ep 14 - Creative Calling Book Review

Let's connect! I'd love to hear from you.
Subscribe on YouTube, join my mailing list, or send me an email!

Holiday sales are just around the corner, and we all need to be prepared. One of the most common questions asked is how to structure sales and discounts, and what are the most effective strategies to crush it leading up to and during this Black Friday.

In this second episode of the Black Friday series, Jordan West talks about what kinds of discounts to give and how those discounts should be executed. This episode has massive value, so buckle up and listen intently.

KEY TAKEAWAYS FROM THIS EPISODE

• Tried and tested strategies should be implemented, whether it’s Black Friday or not.
• Apply the Rule of 100. If the average order value is under 100, promote your discounts as a percentage off. If the AOV is over 100, promote your discounts in dollar amounts.
• Don’t make your customers do extra work of remembering a code for their discount.
• Sitewide discounts always win versus the use of coupon codes, but combining these strategies works even better.
• Make sure your margins are set up to always be profitable while discounting.
• Bundling products results in a higher average order value (AOV) which equals higher profits.
• Give your VIPs something special like exclusive discounts or gated launches. Don’t do this by email. You can use SMS or announce it in the community.
• Gated launches are when you password-protect your site, and only allow VIPs the password to access the site. 
• Your relationship with your customers should be balanced.

Today’s Sponsor

HelpFlow provides 24/7 live chat and customer service teams to 100+ eCommerce stores. HelpFlow's team of agents maximize conversion by recovering checkout abandons, integrating with cart recovery emails, and helping engaged website visitors overcome what's stopping them from entering the checkout process.

Website: HelpFlow.com

Download HelpFlow's Free Resource - How to Predict and Save Cart Abandons with Live Chat at https://helpflow.net/mindful

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

https://mindfulmarketing.co/growthplan-apply

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.

With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.

Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.

Learn more here: Finale Inventory

Be inspired as each month, one trailblazing woman who works in the creative industries shares how she navigates life’s challenges to achieve her career goals, while offering top business tips and invaluable wisdom to inspire your life and career. 

The Wonder Women Podcast will release a new podcast on the 1st day of each month.

For more inspirational content including the Wonder Women digital talk show & information on our live events that bring women in business together, please subscribe to www.wonderwomentv.com 

You can also follow us on the following social platforms:

Instagram @wonderwomentv

Facebook @WonderWomenTV

Twitter @WonderWomenTVUK

For information on The Wonder Women podcast creator and host, Ria visit www.riahebden.com

“No one has ever become poor by giving.” Anne Frank

“Giving is the master key to success, in all applications of human life.” Bryant McGill

Born and raised in Hong Kong, Swire migrated to Los Angeles in 1996. He is a proud Chinese American who speaks Cantonese, Mandarin, and English. He trained as a sound engineer, working at recording studios and entertainment agencies before starting his own firm, Hellman Production, Inc, in 2003 in Los Angeles.

Swire and his team successfully produced attractive, personalized DVD and CD cases and custom merchandise like T-shirts, earning a Score award in 2009, for small business success. His business eventually grew so popular, he decided to sell Hellman Production in 2013 to focus exclusively on the promotional product industry.

Today, Swire shares how using promotional items can improve your relationships with your clients and target market.

When you give value through promotional products you can get your brand out in the world more.
 
So, if you're ready, take out your pencils, and let's begin.

Connect with Swire here.

Connect with Chris here.

This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.

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Our mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting.

Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer

Welcome to episode 5 of Today is the Day Changemakers, 'Where You Start is Only Part of the Journey.' 

In this episode, I interview Kristina Henderson, CEO, Henderson Promos and 2020 Mrs. New Jersey American. Henderson Promos is a certified women owned business. The concept for this business started with Bart, Kristina's husband, making t-shirts in their kitchen to help fund his college education. Kristina's journey did not start with her thinking that she would be a business owner leading an organization, but where you start is truly only part of your journey.  

This interview is a great example of how following your heart and doing what you love can lead you down multiple paths until you come upon the one that really lights you up. It is what you learn along the way that helps to create who you are today. We are all evolving and as long as we stay open we are able to give ourselves permission to follow our truth. 

Kristina started here career path as a flight attendant, went off to community college, went to Boston University for journalism, and found a love for giving back along the way. Now she is doing that through working with many not-for-profit organizations including Tigger House Foundation, Fulfill, Girl Scouts of the Jersey Shore, and the Zzak G. Applaud Our Kids Foundation, amongst others. Her and her husband Bart, also founded the Giving Back Forum in 2019 bringing many non-profits together to share their missions and programming. Kristina and her husband Bart through Henderson Promos just donated 100,000 PPE masks. They are on a mission to distribute them to food banks and non-profits across five states

When listening to Kristina share the answer to 'if I knew then what I know now" you will hear a resounding theme. Truly all about confidence, believing in yourself, and not listening to the noise that sometimes surrounds us.

Thank you to Kristina for sharing her journey. We wish Kristina good luck as she heads to Las Vegas to compete for the Mrs. American National title! 

On the next episode of Today is the Day Changemakers, I welcome Andrea Plaza, Founder & Chief Storyteller of Andrea Plaza, LLC. The title of the episode is Let Your Passion Drive Your Purpose. I am so excited to share this next episode as it also speaks to why people are put in our path.

Episode 24: Tune in this week for a very special episode featuring KISW's own BJ Shea!

Hear discussions on the old wild promo days at The Buzz, find out how he managed to become one of the only radio personalities to successfully replace Howard Stern, and discover how his friendship with the legendary Bob Rivers helped change his life forever.

#BJShea #Podcast #KISW

0:00 - Intro (Lee Michaels)
1:27 - Welcome BJ / Weather/ Arizona
2:18 - Prank Calls / The Meow Guy
5:20 - Radio Promotions / Career Beginnings
9:30 - Settling in Seattle Radio
11:07 - Friendship with Bob Rivers
14:13 - The Magic of Seattle
15:15 - Self-Depricating Humor
16:01 - Taste in Music / Styx 
19:07 - Gary Ridgeway Lookalike
22:04 - Crazy Wild Promos
28:33 - The Evolution of BJ
32:18 - Booze & Sweets
35:22 - Shots from Fans / Topshelf
37:25 - Tom Petty / Fired
40:07 - BJ Phone Call / Kennedy
44:43 - Radio Peak / Streaming Online
48:44 - Replacing Stern / Radio Executives
53:06 - Seattle Talent / Bridge Jumper
55:03 - Covid & Falling Down
55:58 - Eric the Mormon vs. BJ
57:53 - The Lost Art of Discussions
1:02:07 - Behavioral Science & Mental Health
1:04:20 - Different Generations
1:09:23 - Kids / Steve The Producer "Migs"
1:16:12 - Thank You's
1:17:23 - Josh's Prank Call from 2004
1:18:59 - Outro / Close 

☑️ SUBSCRIBE HERE ⇢ https://www.youtube.com/c/TheJoshandFriendsPodcast

A great thing about this age of the internet is that we get to voice a point-of-view, as well as create content around it. But, can the point-of-view be expanded into larger pieces of content? A category of content creator that has seen it's ups and downs, from a period of being too diplomatic, where it became all about numbers and not about the piece of content being reviewed, to a more recent time, which has seen a crop of voices come up that do put a strong and engaging point-of-view across, is the movie critic.
One such critic, who Varun has been following for a while, is Sucharita Tyagi, the film critic and voice behind Film Companion's 'Not A Movie Review'.
On this episode, Varun tries to look into the mindset of a critic and how she creates content around it.

Talk to Varun Duggirala on Twitter and Instagram @varunduggi
You can follow Sucharita Tyagi on Instagram & Twitter @su4ita, and you can check out her Not A Movie Reviews on the Film Companion YouTube channel.

You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

See omnystudio.com/listener for privacy information.