brianroisentul

Jason Rulo has owned a personal training company since 1999, but 6 years ago he had an idea for a new product so he decided to branch out and invent the Neptune. Jason is a competitive obstacle racer and has been for the past 10 years or so. It was during one such event that his idea for a waterproof human thermoregulation system was born. From there he started Neptune Performance Products LLC, an E Commerce company to promote and sell the Neptune.

In this episode…

Jason Rulo has been a competitive obstacle course racer since 2010 including everything from 5k to Ultra distance races. He has had the opportunity to represent the US four times at the Obstacle Racing World Championships; placing 15th in his age group in 2021. In addition, he has participated in every World's Toughest Mudder since 2012. It was during this event in 2015 that the idea for The Neptune was born, and making its debut at the 2016 event! Since then, this fantastic innovation of a patented waterproof, long-lasting human thermoregulation system has been tested time and again proving its durability.

In this episode of The Fit Growth Machine Podcast, Brian Roisentul interviews Jason Rulo, the President of Neptune Performance Products, about how he came up with his idea for a waterproof human thermoregulation system and how he was able to make it a reality.

Nathan Bair is an eCommerce Specialist at Trophy House Brands. He is a customer-centric, highly collaborative, and resourceful customer experience, e-commerce, and marketing professional. Nathan is also the author of The DARP Method: Get Started, Keep Going. He holds a bachelor's degree from the University of Michigan and an MBA from Grand Valley State University.

In this episode...

What does it take to present a great pitch? What do business owners need to know to win over investors? And what common mistakes should they avoid?

According to Nathan Bair, the first thing to do is identify the source of funds. If you target angel investors or Kickstarter, understand what they look for before investing in startups. You also need to have good systems and processes in place to ensure that everyone in your company is involved.

In this episode of The Fit Growth Machine Podcast, Brian Roisentul hosts Nathan Bair, an eCommerce Specialist at Trophy House Brands, to discuss tips and strategies for presenting a great pitch. They talk about common mistakes entrepreneurs make when presenting a pitch, what Nathan learned from making a five-minute pitch, and the importance of having systems and processes.

David "Teddy" Owen is the Founder and CEO of AIsoft, a Shopify development agency that provides design and development services to help small businesses grow on the platform. He started his first business in college before he ventured into finance and later went back to entrepreneurship. Teddy graduated magna cum laude from Colgate University with a bachelor’s degree in economics and a minor in computer science.

In this episode…

Shopify is a great e-commerce platform. It is affordable and provides an easy platform for new sellers to get started on their entrepreneurship journey.

Teddy Owen and his team at Alsoft help Shopify store owners build high-converting stores by providing both design and development services. They believe in working as a team and leveraging different tools and apps to increase conversions. They help clients optimize their stores to boost revenue and grow their businesses.

In this episode of The Fit Growth Machine Podcast, Brian Roisentul interviews Teddy Owen, the Founder and CEO of AIsoft, about their strategies for building high-converting Shopify stores. Teddy explains why Shopify is a great e-commerce platform, the common mistakes people make when building their Shopify stores, and the best Shopify apps for e-commerce sellers.

Liz Downing is the Senior Manager of Partnerships and Events at Teikametrics, an AI-powered platform that helps thousands of sellers and brand owners grow their businesses on Amazon and Walmart through a combination of data, AI, and marketplace expertise. She started her e-commerce journey at eComEngine where she was the Industry Liaison, interacting with clients and thought leaders in the e-commerce space. Liz joined Teikametrics in 2020.

In this episode...

Are you concerned that your advertising is not working? Are you looking for the right levers to pull to improve advertising and boost your e-commerce listing?

In order to be successful on different channels like Amazon and Walmart, you have to understand how advertising impacts your listings. You also have to leverage data science and AI to learn more about your competitors and make the right decisions to drive traffic and sales. This will help you differentiate your brand and get your products in front of more shoppers.

In this episode of The Fit Growth Machine Podcast, Brian Roisentul is joined by Liz Downing, the Senior Manager of Partnerships and Events at Teikametrics, to talk about leveraging AI to boost e-commerce advertising. Liz also discusses the importance of conducting competitor analysis, optimizing e-commerce listings, and optimizing multi-channel sales.

Matt Edmundson is the CEO of Aurion Digital, a company that specializes in helping businesses and owners maximize their online sales and delivery through their e-commerce website. Matt’s businesses have generated over $50 million in worldwide sales and he has coached companies with a combined turnover in excess of $100 million.

In addition to being an eCommerce entrepreneur and coach, Matt is the host of the eCommerce Podcast, where he talks with digital expert entrepreneurs and business leaders from around the world.

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In the ever-evolving e-commerce marketplace, what strategies should brands use to grow and scale? What can they do to provide better customer experiences and build brand loyalty? 

Customer service is vital for e-commerce growth. To provide the best services to these customers, brands have to ensure that they hire competent people who are a good fit for the company's culture. They also have to ensure good quality products and set optimum prices in order to grow sales and scale.

Matt Edmundson, the CEO of Aurion Digital, joins Brian Roisentul in this episode of The Fit Growth Machine Podcast to talk about e-commerce growth strategies for customer-centric brands. Matt shares best practices for building a team, growing e-commerce brands on Amazon, and discusses the importance of being customer-centric.

Theresa Finn is the CEO and Co-founder of Hammer Head Swim Caps, a company that invented the world’s only protective swim cap using their patented HIT Honeycomb Impact Technology to minimize accidental head injuries in the pool. Theresa is a business executive with a strong marketing, manufacturing, and sales background which helped prepare her to lead Hammer Head Swim Caps’ business operations. She is also a wife to a swim official for NFHS and USA Swimming, and a mother to an 18-year old competitive swimmer.

In this episode…

What does it take to design and innovate a product? What can brands do to successfully launch and market their products?

Innovation is about coming up with solutions to customers' problems. The first step is to identify a need in the market that requires a solution. The next step is to do research about the market gap, determine if there's an opportunity to create a unique product, and get validation for your idea.

Theresa Finn, the CEO and Co-founder of Hammer Head Swim Caps, joins Brian Roisentul in this episode of The Fit Growth Machine Podcast to talk about the process of innovation — from ideation to product launch. They also discuss how a unique value proposition differentiates a product from competitors, tips for identifying the right target market, and the importance of social proof.

Bobby Reger is the Director of Marketing at Elements Brands, a company that acquires e-commerce brands. He is a growth-oriented marketing leader with more than 10 years of experience across the technology, SaaS, CPG, and DTC industries. Bobby and his team have scaled multiple brands from low seven figures to eight figures in revenue.

In this episode…

What are the fundamentals of building a profitable brand? What do brand owners need to do to prepare for a potential exit?

According to Bobby Reger, brands need a solid foundation. These include having the right systems in place, efficient customer support team, proof of demand, and good margins. You also need an engaged audience, which can be built through a blog or a support community.

In this episode of The Fit Growth Machine Podcast, Brian Roisentul interviews Bobby Reger, the Director of Marketing at Elements Brands, about the fundamentals of building a saleable e-commerce brand. They discuss the systems and marketing channels brands can use to scale and prepare for an exit, the challenges of building an e-commerce team, and recent changes in customer acquisition and retention costs. Stay tuned.

Zac Litwack is a Partner at Savage Ventures, a venture operator that has created more than $450 million in enterprise value and is on the path to $1 billion. Zac studied music production at Middle Tennessee State University and started a music production company while in school which he, later on, sold to his business partners. Savage Ventures invests in, acquires, and operates high-growth digital-first businesses focusing on digital media, affiliate marketing, D2C healthcare, and e-commerce.

In this episode…

What can you do to grow and scale your business to six figures in preparation for a future sale? What can you do to increase your company's value?

If you plan to sell and exit your e-commerce brand at a later date, there are some key things you need to know. To start with, you need to build the right infrastructure for running your business operations. This includes accounting, HR, and marketing. You also have to ensure product-market fit and build an engaged audience.

In this episode of The Fit Growth Machine Podcast, Brian Roisentul interviews Zac Litwack, a Partner at Savage Ventures, about how to prepare an e-commerce brand for venture capital funding. They also discuss strategies for scaling a business to six figures, the types of companies Zac works with, and best practices for building an affiliate program.

Angela Clark is the Head of Digital Studio at Patagonia, a certified B Corp outdoor apparel company based in Ventura, California. She is a digital strategist and an accomplished e-commerce leader who has worked with some of the most iconic American brands like Levi Strauss, True Religion, Pottery Barn, and eBay. Angela has specialized in building digital businesses and high-performing teams. She has led merchandising, marketing, and project management for a wide range of sectors and channels and has developed successful strategies for high-growth companies.

In this episode...

What does it take to build a scalable business? What strategies can you invest in to effectively market your brand and grow profits?

According to Angela Clark, you have to start by being clear about your mission and vision. You also have to know where to invest your time and energy wisely. Business leaders have to make hard decisions and determine which tactics to use to promote their brand. 

In this episode of The Fit Growth Machine Podcast, Brian Roisentul interviews Angela Clark, the Head of Digital Studio at Patagonia, about secrets to scaling an e-commerce brand. Angela also discusses how brands can prepare for unexpected industry changes, the importance of having a clear vision and mission, and strategies to boost traffic and sales.

Alex Miller is the Head of eCommerce and Digital Growth Marketing Strategy at Baabuk, a B Corp certified footwear company. Headquartered in Switzerland, Baabuk is a socially and environmentally conscious designer and manufacturer of comfortable wool footwear. Alex graduated cum laude from The George Washington University, with a bachelor’s degree in philosophy and public affairs. He co-founded several business ventures including Jordan Alexander III Premium Cigar Company, The Cigar Tube, AlphaBrav Group LLC, and MZM Group LLC.

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Do you use your e-commerce business as a force for good? Do you think about your community and offer customers great experiences? 

In the current market, customers want to contribute to the growth of their ideal brands. They want to feel part of the brand. This is why it has become more important for brands to think about how they communicate with customers and develop personal connections with them. 

In this episode of The Fit Growth Machine Podcast, Brian Roisentul interviews Alex Miller, the Head of eCommerce and Digital Growth Marketing Strategy at Baabuk, about how to build a sustainable brand. Alex also talks about the challenges Baabuk has been facing going international and the strategies they use to develop personal connections with customers.

Adam Moody is the Founder of Oasis Optimization, a company that helps online business owners increase average order value and lifetime value and implement systems that produce consistently profitable results business-wide. They focus on email marketing, conversion optimization, and sales funnels. Adam is also the Author of The Ecommerce Email Marketing Playbook: 80/20 Guide For Ecommerce Business Owners.

In this episode…

How can you provide the best shopping experience for your customers? What can you do to ensure that they buy from your e-commerce brand again?

One of the best ways to know what your customers want is to get data from them. This information can be used to create high-converting marketing copy that drives e-commerce sales for your brand. However, to be successful, you have to develop a strong game plan that focuses on your customers and their needs.

Adam Moody, the Founder of Oasis Optimization, is Brian Roisentul's guest in this episode of The Fit Growth Machine Podcast, where he discusses email marketing and sales funnels best practices for e-commerce brands. Adam also shares his advice on writing marketing copy and talks about the main challenges e-commerce brands are facing today.

Miriam Washington Kendall is the Chief Marketing Officer (CMO) of Nanit, a parenting platform and high tech baby monitor company. As a three-time startup CMO, Miriam has over 20 years of experience in marketing and customer strategy consulting. Before Nanit, Miriam was the CMO at MakeSpace, helping the company grow from 4 to 31 markets in under two years. She has served a wide variety of Fortune 500 clients including Microsoft, Ford, Nordstrom, Pitney Bowes, Citigroup, BP, and Dell. Miriam is also an industry thought leader, keynote speaker, and a contributing author to an Amazon top 10 business book, Managing Customer Relationships: A Strategic Framework.

In this episode…

When marketing your products, are you truly engaging with your customers? How can you offer exclusive experiences to support your customers and gain recognition? 

Nanit not only provides parents with products to track and improve their babies' sleep and breathing patterns, they’ve also built a supportive community where parents can connect with other parents, caregivers, friends, and family. They host webinars and engage with customers in different social initiatives. By leveraging similar strategies, you can build customer trust, ensure lifetime value, and drive referrals. 

Miriam Washington Kendall, the CMO of Nanit, joins Brian Roisentul in this episode of The Fit Growth Machine Podcast to discuss different strategies e-commerce brands can use to support and bring value to their customers. Miriam shares details about Nanit's online community for parents, the company's omni-channel strategies, and the main challenges she faces when marketing in different countries.

Daniel Budai is the Founder and CEO of Budai Media. The company focuses only on e-commerce retention marketing solutions that add 20-50% to its clients’ monthly revenue. The strategy at Budai Media helps you communicate better with your audience and retain your best customers with laser-targeted segmentation and automation.

Daniel has a bachelor’s in marketing and marketing management. He is also the host of The Ecom Show. When not helping e-commerce companies, Daniel enjoys traveling, running, or drinking an Americano in a small café with a book.

In this episode…

Do you find it tough to retain your e-commerce customers? Do you need strategies for increasing your customers' lifetime value?

Returning customers play a significant role in the growth of e-commerce brands. It is not enough to simply focus on acquiring new customers without implementing solid retention strategies. Once they’re existing customers, they become a valuable asset that helps boost recurring revenue and grows your business.

In this episode of The Fit Growth Machine Podcast, Brian Roisentul interviews Daniel Budai, the Founder and CEO of Budai Media, about e-commerce growth strategies through retention marketing. Daniel shares best practices for email and SMS marketing, how to successfully implement a loyalty program, and how to measure the success of a customer retention strategy.

Philip Hill is the Founder and CEO of Purebred Marketing, a digital marketing agency. Philip launched his first company in the pet space while attending the University of Alabama in 2009. Friends and acquaintances saw his expertise in the digital marketing space and asked him to help them scale their companies and increase their leads and sales. Philip is also an avid dog owner and lover.

In this episode…

Coming up with the best marketing strategy to drive traffic and sales for your eCommerce brand can be frustrating, especially if you are a small brand. Using paid channels does not always work and some marketing strategies can prove ineffective.

The best eCommerce brands know that effective marketing requires them to pay attention to their customers' needs, use the right messages, and add value to them. They also have to build good relationships with customers and show them that they care by providing the best customer experience. 

In this episode of The Fit Growth Machine Podcast, Brian Roisentul is joined by Philip Hill, the Founder and CEO of Purebred Marketing, to discuss eCommerce growth strategies for driving traffic and growing sales. Philip explains how SEO and affiliate marketing can help boost conversions and shares best practices for email marketing. Stay tuned.

Gary Penn is an eCommerce Practice Consultant with Chameleon Collective, a hybrid consulting and marketing services firm that provides strategic leadership and experts to execute challenging tasks on-demand. The team at Chameleon has a unique approach to changing companies from the inside out by providing key interim roles within the business to improve the culture and trajectory of the organization.

Gary leads the company's digital and growth teams to drive revenue for clients in the DTC marketplace and eCommerce spaces. He is a 25-year veteran in eCommerce and experienced in interim leadership. He has made his career helping build teams and driving business for brands, including Quiksilver, True Religion, Columbia Sportswear, and most recently, Nixon.

In this episode…

For small eCommerce companies, it can be pricey to bring in experienced industry leaders. With limited resources and many moving parts, it’s hard to justify the expense of an additional full-time employee. 

However, at some point, it becomes beneficial to have fractional leaders come in and handle key aspects of the business. So, when is the right time for eCommerce brands to bring in experienced or interim leaders? How can eCommerce brands work cross-functionally to increase efficiency?

In this episode of The Fit Growth Machine Podcast, Brian Roisentul interviews Gary Penn, an eCommerce Practice Consultant with Chameleon Collective, about his experiences with eCommerce leadership, growth, and zero-party data. Gary explains the use of zero-party and third-party data, the best communication practices among teams and departments, the benefits of bringing interim leaders into your business, and how to inspire individuals to think bigger.

Hernan Vazquez is the Founder and CEO of Hernan Vazquez Media, a marketing training and consulting firm. He is a digital marketing trainer and consultant who helps clients worldwide increase their revenue by using the most cutting-edge digital marketing strategies and technologies. 

With extensive experience in the digital marketing space, Hernan has held positions, including co-founding Semantic Mastery, the Marketing Director at Frank Kern Inc, and the Director of Marketing at CardoneKern. He is also the host of the Marketing Atlas podcast.

In this episode...

What advertising strategy should you use to find and engage with your potential customers? How can you increase sales and scale through digital ads?

Facebook has been a popular social media advertising platform for many years. It has evolved tremendously, and what worked a couple of years ago may not work today. To meet customers' demands, brands must ensure they have the right people, structures, and digital marketing tactics in place.

In this episode of The Fit Growth Machine Podcast, Brian Roisentul is joined by Hernan Vazquez, the Founder and CEO of Hernan Vazquez Media, to discuss best practices for Facebook advertising. They talk about tips for building customer trust, the main challenges brands face using Facebook ads, and strategies for improved targeting.

Joseph Michelli is the CEO of The Michelli Experience (TME), a full-service human experience delivery company that offers leadership and management consulting, personalized training, customer journey mapping, agile design, and customer retention solutions to clients. 

Joseph is also a speaker and a New York Times bestselling author of Stronger Through Adversity: World-Class Leaders Share Pandemic-Tested Lessons on Thriving During the Toughest Challenges. Joseph donated the proceeds from the book to Direct Relief, a non-profit organization that provides relief to those impacted by crisis situations.

In this episode…

Building a successful company requires excellent leadership skills. It also requires resilient, adaptable, creative leaders who are adept problem solvers, especially if they have to navigate difficult waters.

Throughout the pandemic, business leaders were put to the test. Companies were affected in a myriad of ways and were forced to adapt to the changing circumstances if they were going to survive. Creative ways were found to serve customers, manage finances, and keep employees engaged. Additionally, all the focus leaders had on managing the business put them in a place where they weren’t taking care of themselves very well. They had to find ways to reach outside their networks to gather insights from other leaders about how to manage the crisis. But it turned out that many companies around the globe came out stronger on the other side as the world began to open up again. 

In this episode of The Fit Growth Machine Podcast, Brian Roisentul interviews Joseph Michelli, the CEO of The Michelli Experience, about the lessons he learned from the leaders of top companies about managing a business during the pandemic. Joseph also talks about the human resource challenges leaders faced, the impact of having a clear purpose, and the strategies leaders use to build thriving brands. 

Ronak Shah is the Co-founder and CEO of Obvi, a collagen-fortified health and wellness brand. Obvi was founded by three friends and bootstrapped $10,000 into $30 million in sales in less than three years. Ronak is a strategic thinker and senior leader who creatively uses technology, marketing, strategy, and analytics to support innovation and revenue-generating business goals. He is also a Co-founder of Ghost3Media, a marketing agency.

In this episode…

Would you have your customers decide which products your company should produce and sell? Would you let them be the drivers of your business success? 

To build a successful brand, you have to sell products that your customers actually want. This makes you stand out and differentiates you from your competitors. It also helps you build a sustainable legacy brand that stands the test of time. But how can you know what your customers want? According to Ronak Shah, it's very simple — just ask them.

In this episode of The Fit Growth Machine Podcast, Brian Roisentul interviews Ronak Shah, the Co-founder and CEO of Obvi, about the strategies he used bootstrapping his company to $30 million in sales in under three years. Ronak talks about the importance of listening to and serving a target group of customers, the value of having business partners and working around a vision, and Obvi's unique hiring strategies.

Ryan Lewis is the Founder and CEO of EarthHero, an e-commerce company that curates the best, most sustainable products onto one platform. Through a proprietary 5-Step Sourcing Methodology, they determine whether brands offer sustainably made goods before offering them to the consumer.

Living in Boulder, Colorado, Ryan was inspired by nature at an early age and knew he wanted to leave the world a better place. He left the restaurant industry to follow his passion and create an eco-friendly, sustainable company. He founded EarthHero to make it easy for people to shop and live in a more sustainable way.

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In many industries, the idea of sustainability is not top of mind. Most manufacturers produce products without worrying about where they’ll end up and how they will impact the environment. Whether you're starting a business or you just want to do your part, what things can you do to live and think in a more sustainable way?

Ryan Lewis founded EarthHero to curate sustainable, eco-friendly products onto one platform to make it easier for people to find and use products that don’t harm the environment. He wanted to differentiate himself and his brand from other brands and defined a very clear vision for the company. If you're interested in living a lifestyle or starting a business that you're proud of and supports and protects the planet, listen to this episode to learn more.

Ryan Lewis, the Founder and CEO of EarthHero, joins Brian Roisentul in this episode of The Fit Growth Machine Podcast to talk about building a mission-based, sustainable brand. Ryan shares his advice on identifying your brand’s voice, hiring employees aligned with company values, getting started with living a more sustainable lifestyle, and more.

Marta Miller is the Co-founder of Lefty Production Co., a one-stop shop development house and apparel and accessories manufacturer. She has worked with designers, fashion brands, and retailers of all types and sizes, including fashion icons like Matthew Williamson, Rosetta Getty, and Christian Siriano and retailers including Nordstrom and Neiman Marcus. Marta is also the Owner of Stitch Texas, a cut-and-sew development company offering made-in-America apparel and sewn products with in-house development services.

In this episode…

It's hard to start and grow a young business with many things to think about and consider, especially in the world of e-commerce and the fashion industry. These entrepreneurs face challenges that include sourcing materials, dealing with supply chain issues, managing costs, expenses, and profits, hiring employees, and packaging and shipping products.

Marta Miller is no stranger to these challenges, and it’s why she co-founded Lefty Production Co. — to help both new and established business owners in the fashion industry build their companies. Lefty Production Co. guides them through the startup process to navigate all the moving parts. From thinking through the typical costs incurred in the fashion industry, from consulting to product design, development and production, and branding, her teams are there to support you through the whole process. 

In this episode of The Fit Growth Machine Podcast, Brian Roisentul interviews Marta Miller, the Co-founder of Lefty Production Co., about how she supports and guides companies in the fashion industry. Marta talks about the challenges she faced in the early days of her business, her reasons for acquiring Stitch Texas, and discusses how the fashion industry has evolved over the years.