3 Reasons You Can’t Get More Clients Online | Fitness Pros
If a trainer tells me they hit a plateau and can’t get more clients, I ask them about their email list.
If you aren’t working on growing that email list, chances are that’s a large part of why.
Before you get more sales skills, you want to attract more people, more on that in a minute.
The Problem with a Small List is….
If you’re in a “launch” with few people, and then you “launch” again with the same people there may be a small number who say yes. It wasn’t the best time for them before and it is now. They were people who needed a little more time to know and trust you before deciding.
But you’ll also be losing a small percent of them which you should expect.
If you don’t lose subscribers every time you email, you’re probably not emailing enough.
Those people are not seeing all your posts every day, you know.
They’re busy. They want the news delivered with white gloves and that is why they subscribed to email. They may not like social media. So, while you think they see and hear that and your daily message is enough, it’s not true.
… You can’t get more clients online.
3 Reasons You Can’t Get More Clients Online, boil down to this:
The email list you have now is small or abandon
You’re attracting anyone too broad a group on social
Inconsistent habits (you’re busy but not productive)
Here’s what to focus on:
1) You need to grow your email list
Have a freebie that peeks interest and desire (my freebie builder cheat sheet)
Make sure you’re sharing relevant social content and suggesting it as a CTA for those who want more
Have a profile page with links directly to it (no ugly URLs someone will never remember that only your mother would go to the trouble of tediously entering – if she would!)
2) You need to attract the right kind of people to your social (first step before email)
Have you reviewed who you attract?
Do you clearly tell who this is for and who it’s not?
3) You aren’t focusing on the right things consistently. If you focus on your social media more than you focus on your customers and business, something is definitely WRONG!
Are You Addicted?
To be honest, does it give you a little adrenaline hit when your video got XXX views on Tik Tok? Or frustrated you when you spend half an hour creating a reel and it doesn’t get much of anything? Your time and your energy can get sucked into social media and it’s not going to move the needle for you. Let’s keep in mind that while it’s necessary, it’s something that takes a dedicated 15 minutes twice a day and between you really need to be building the business behind it.
There’s a difference between not being consistent and being strategic. You’ll see sometimes if you followed me on Instagram, I don’t share every day. I usually do, but when I either have something that didn’t get much traffic I thought would, is getting a lot of traffic, or it’s a date that warrants a little longer time, I purposefully won’t post for a day or two leaving room for prior posts to gain traction. But I will add them to the story again to increase engagement.
I have an action challenge for you. What do you need to focus on?
Do you have a funnel that converts? I’d focus on that before I built a course.
Do you have a system you’ve proven with yourself, and then tested on a pool of others for testimonials and proof that it works?
Do you have copy that defines your unique difference? There are a million options for how to exercise, why you?
DECIDE. That’s the action. Decide where you really will get the biggest wins from focusing on and then do… Monitor your time on social media and if your brain is constantly flirting with it, you’re probably not getting anything else done.
I’m going to link to the resources mentioned in this episode. Before you visit it, my hope is that you’re walking or working out, because for me at least, that’s when I listen and get tons of clarity … not when I’m sitting at my desk. And not when I’m moving through a Bootcamp-like set of crazy moves.
Quick Tip
I know you’ve turned up the speed on those social videos to show a lot of moves, energy, and not give a whole workout… but have you stopped to think that they relay a “frenzied” kind of feeling that makes people think you’re a crazy intensity frenzied-pace kind of trainer?
What do you make viewers FEEL?
That’s the question of the day!
And… how does social media make YOU FEEL? Spend less time on it and more on your business so it converts when you reach them. If you can’t get more fitness clients online right now I hope this episode has been helpful.
Resources Mentioned in this episode:
How to Build a Better Freebie (freebie, how meta is that!?)
Marketing to Women Copywriting course
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