betterclients

As a commercial or retail property manager, you understand that your role is to provide exceptional client service and deliver unique recommendations and strategies to improve your property investments' performance.

So why would a client or property owner use you to manage their properties today? Your answer has to be specific and market-relevant. Not all property managers are the same, and you should not be.

But how do you stand out from the crowd and gain a competitive advantage in a constantly changing and challenging market?

Focus Facts for Property Managers

Here are some tips to help you achieve your goals and become a trusted advisor to your clients.

• Understand your market. To provide effective advice and solutions, you must have a thorough understanding of the market conditions, trends, opportunities, and threats that affect your properties and clients. To stay up to date on the latest developments and best practises in your industry, you should conduct market research, analysis, and benchmarking on a regular basis.
• Get to know your customers. You must understand your clients' needs, expectations, goals, and preferences in order to develop long-term relationships with them. You should communicate with them frequently, listen to their feedback, understand their problems, and provide tailored solutions that are tailored to their specific circumstances and goals.
• Understand your properties. To manage your properties efficiently and effectively, you must be familiar with all aspects of them, including their physical condition, maintenance, leasing, tenant relations, financial performance, compliance, risk management, and so on. You should conduct regular inspections, audits, reports, and reviews to ensure that your properties are in good condition and aligned with the goals of your clients.
• Understand your value proposition. To set yourself apart from the competition, you must have a clear and compelling value proposition that highlights your unique skills, experience, expertise, and accomplishments. You should emphasise how you can add value to your clients' property investments by increasing occupancy, lowering costs, improving tenant satisfaction, increasing asset value, and generating higher returns, among other things.
• Understand your network. You need a strong and diverse network of contacts and partners to support you in your property management activities if you want to expand your opportunities and leverage your resources. Relationships with industry associations, peers, mentors, suppliers, contractors, consultants, brokers, lenders, investors, and other stakeholders who can provide you with insights, referrals, leads, assistance, and collaboration should be nurtured.

By implementing these suggestions, you can gain a competitive advantage in commercial and retail property management and establish yourself as a valuable partner to your clients. You can also demonstrate your market professionalism, credibility, and reputation, attracting more business opportunities.

Here are some ideas on the podcast today to help you find more clients for commercial real estate sales and leasing today.  

Find out who the Property Investors are who are currently active in your area. Early on in an agent's career, the task may appear to be difficult and intimidating, and this is understandable.

Typically, real estate investors own their assets and properties through trusts and corporate entities.  Identifying the individuals who are behind any property ownership structure will typically entail a significant amount of research and investigation.

How can you work around this? When you put a high-quality listing on the market for sale, the process becomes significantly simpler. That is the point at which the investors raise their hands and request additional information.

A small number of high-quality listings placed on the market will always generate a large number of inquiries from prospective buyers.

In commercial real estate today, your client list is everything for now and into the future.  Ensure that you are talking to many people each day and thereby growing the list.

In today's podcast, John Highman shares ideas about how to reach out to new people in regular and meaningful ways.  Conversations with new people today, can lead to listings, leads, and new business.

Use the telephone to create those new conversations in regular ways.  Check out our website here for more details and ideas about client contact activity in commercial real estate.

Corporate clients in commercial real estate brokerage today offer plenty of opportunity for agents in any location. Those corporate clients are looking for other properties to occupy and or the chances of expansion relocation or contraction.

This is a property market of change, and on that basis you can use these ideas in this podcast today to tap into those corporate clients that need your help. There are different services that you can offer the corporate client of course, and they will be leasing, selling, and buying.

After you listen to the podcast today, consider the services that you can modify to tap into this new and lucrative market of clients and prospects in your location.

Here are three ways you can build a database of quality clients in commercial real estate brokerage.  Drill down into your systems of contact with targeted people.  Here are ways to do that.

Get more real estate tips and ideas in our community online right here.

By acting right now on your VIP list of clients and prospects, you get more traction and substantial listing opportunities over time.  If you want to take control of how much business you generate as a real estate agent, you will need a VIP list, so you can take control of your pipeline of listings.   Check out this article here on VIP clients.

Here are ways to put some client intention and focus in your real estate business today.

Where are your clients?  What do they look like or what is the ‘typical’ profile for them?  Key questions like this will help you engage with better people in your location.

So, for today’s podcast show on commercial real estate brokerage.  It is time to have a look at a new and fresh approach to your commercial real estate prospecting and client networking systems; I say systems because that is the best way to get anywhere in the industry. 

Client contact is a bit of a ‘game’, and it is the ‘game’ that you play every day.  Your results will change over time, and that is just fine.  The critical thing here is that you are in the ‘game’ and that you are playing it to win.  Top agents do that.  Are you ready for the challenge?

Set your client objectives. This should be a personal priority for all real estate agents and brokers.  It is always a good time of year to get your client activities and database directions set for the next 12 months. That then puts some purpose into your real estate business. 

Set your aim on the right clients, owning the right property, and those that can afford to act in real estate today.  Aim for a better client list and ongoing contact system.  In the podcast, we will help you with that.

If you want to get anywhere in commercial real estate brokerage, you will need prospects, plus good clients and plenty of them.  It is a formula to work to every day.  That is then a process of reaching out to new people to see what their situation may be with property ownership, occupancy, or use.

Who are those clients or prospects and why should you connect with them?  Get answers clear in your mind to those questions because it will help your prospecting process. 

Create some choices and priorities.  Those clients should be assessed for the long term value and opportunity to you and your real estate business.  Then you will have to make some decisions as to how you will work with those clients. 

It’s a simple and yet important equation to watch and shape.  Grow your real estate business off the actions and priorities that you take with your client list, your people, and your prospects.

In today's podcast, you can learn how to do that with skill and consistency.  You can find better people and know how to engage with them.  In the three parts to the podcast you can learn:

1. How to set about planning your client contact and why that is a good idea.
2. How you can profit from your ideal client types locally in sales, leasing, or property management.
3. How you can put clients and your client list at the centre of your real estate business each day.