deliverability

One of the biggest objections I hear from voice actors is I don’t want to be spammy in my email marketing. And I get what people are saying here, and they’re right. They don’t want to be perceived as sending irrelevant, salesy, sleazy messages to poorly targeted, or not targeted at all, people. In other words, if they reach out to prospects, they want that to be a quality engagement and I 110% support that philosophy.

BUT there’s another kind of spam. And it’s this second kind that you may be sending and not even know it. It’s unintentional spam. It’s messaging that you’ve taken the time to craft, taken the time to target your prospects, taken the time to try to do all the things right, and yet it’s not even making it to your prospect’s inbox, because the ESPs, the email service providers are marking it as spam and culling it from the system before you’ve ever had the chance to say Hello.

Today, we’re gonna break down email deliverability, and at the end, we’re gonna give you resources to give yourself the best chance of getting that email delivered safely and soundly.
_____________________________
▶️ Watch this video next: https://youtu.be/wfArLJckLiM

EMAIL DELIVERABILITY RESOURCES: https://welcome.paulschmidtpro.com/email-deliverability-resources-yt

SUBSCRIBE: https://www.youtube.com/@paulschmidtpro?sub_confirmation=1

The VO Freedom Master Plan: https://paulschmidtpro.com/vo-freedom-master-plan

My Move Touch Inspire Newsletter for Voice Actors: https://paulschmidtpro.com/move-touch-inspire-youtube

7 Steps to Staring and Developing a Career in Voiceover: https://members.paulschmidtpro.com/7-steps-yt

Say Hi on Social: 
https://pillar.io/paulschmidtpro
https://www.instagram.com/paulschmidtvo
https://www.tiktok.com/@paulschmidtpro
https://www.clubhouse.com/@paulschmidtvo
https://www.linkedin.com/in/paulschmidtvo/

My voice over website: https://paulschmidtvoice.com

GVAA Rate Guide: http://vorateguide.com

Tools and People I Work with and Recommend (If you use these links to buy something I may earn a commission.): 
Recommended Book List with Links: https://amzn.to/3H9sBOO

Gear I Use with Links: https://amzn.to/3V4d3kZ

As an Amazon Associate I earn from qualifying purchases.

For lead generation and targeting - Apollo.io: https://apollo.grsm.io/yt-paulschmidtpro

Way Better than Linktree: https://pillar.io/referral/paulschmidtpro

Oh boy was this episode an adventure.  
I apologize if the sound is strange or there are hiccups because recording this episode was a nightmare.  Alyssa was a champ and kept rolling with the technical challenges to create a really great episode of Inboxing.  

Join us to learn what you need to know to stear clear of the spam folder. 

Because no matter how great your emails are they will not do anything if your deliverability is in the toilet.  

So get smarter and enjoy another great episode of Inboxing. 

Pierre is the CEO and Founder of Mailsoar, a company that assists companies out of the spam folder and back to deliverability.  

We had a facinating discussion about the reasons companies go into spam and best practices to stay deliverable.  

Die Deliverability gehört zu den zentralen Erfolgsfaktoren im E-Mail-Marketing und wird dennoch von vielen Unternehmen nach wie vor unterschätzt. In der 15. Folge des CRM Podcast unterhalte ich mich mit Romina König und Peter Scholzuk von der Witt-Gruppe darüber, wie ihr verhindert, dass eure E-Mails von Spamfiltern aussortiert werden.

Shownotes 

• Google Postmaster Tools: Mit diesem kostenlosen Tool könnt ihr analysieren, ob es Zustellungsprobleme bei Gmail gibt.
• Implementing BIMI: Vortrag von Romina und Peter auf dem CSA Digital Email Summit.
• Sendforensics: Romina und Peter empfehlen dieses E-Mail-Deliverability-Tool.
• CRM Podcast #4 mit Peter Scholzuk: E-Mail-Marketing bei der Witt-Gruppe

Über die Saphiron GmbH

• Saphiron ist die CRM- und E-Mail-Marketing-Agentur für profitable Kundenbeziehungen. Jetzt unverbindlichen Beratungstermin vereinbaren!

Hello Bronto customer!

Chances are you are on the lookout for a new email service provider(ESP) or planning a platform migration. We have partnered with Chris Marriott, Founder at Email Connect, to help you understand the process of selecting your next ESP. Marketers are often put off by ESP migration as it appears to be complicated and stressful, but it doesn’t have to be.

An ESP migration is easier when you have a team to show you the best practices and processes for a successful transition. Don’t wait, now is the time for you to evaluate the product capabilities of a new platform, and understand how they can positively impact your marketing goals.

Yanna-Torry Aspraki is a ninja in every sense of the word. She's actually an X-degree black belt and Email Marketing Deliverability Ninja.  She's super knowledgeable and fun too and that comes through in this episode.

Please listen, enjoy, subscribe, rate, and review us! 

Inboxing hosts Lauren Meyer, currently the EVP of Product Marketing & Brand Strategy for SocketLabs.  Lauren's been a deliverability expert for a while and solidified that at her recent role at Kickbox as VP of Industry Relations and Compliance.  

We had a great time discussing the ins and outs of deliverability and great email marketing.  

If you enjoy the episode please subscribe and rate it. 

Email deliverability may not sound as ominous as social media algorithms. But get it wrong and all that hard work you put into emails might never be seen.

Did you know that what you send in a single email can affect the deliverability of everything else you send?

But here’s the kicker – a lot of the things you’ve been told not to do… well let’s just say there is more fiction than fact in some of the recommended best practices. In this episode we’re busting those myths with email deliverability expert Laura Atkins.

Show notes at: https://www.jillianbowen.com/podcast/email-deliverability/

In today’s episode, we are joined by one of our former guests, Travis Ketchum who is known for creating Contest Domination and is now running his most recent program, Campaign Refinery. After getting frustrated with the lack of proper services to test deliverability options, Travis decided to create one himself. You are in for a treat as Travis talks about the amazing split testing that his tool can do on multiple levels, which not only saves you time but the annoyance of having to switch on the front end from one carrier to another, as it’s done on the backend of his software.

We also dive into the key things everyone should be doing to make sure their list has the highest quality threshold and the best chances for high open rates. Plus to set yourself apart, we talk about some other cool ways to get your readers excited about hearing from you such as gamifying your list. Lastly, we get into some real talk about a subject we continue to discuss which is anxiety, depression, and becoming stuck in comparison mode and how to combat those things to keep you on track.

After you are finished, be sure to listen to our previous episode with Travis as he discusses how to build a list with contests and giveaways along with our episode with Wilco de Kreij on how to build your list exponentially. 

“If your compass was one-tenth of one degree off it’s not a big deal for the first mile, but you do that path forever and you end up in a wildly different spot.” - Travis Ketchum

Some Topics We Discussed Include:

• How to clean up your list for maximum deliverability results
• Why you want to split test everything on the backend
• How to add gamification to your email list-building model
• The different levels of split testing
• How to keep things in perspective when things go wrong
• How Travis’ new podcast is a platform about the frustrations with running a subscription business
• The evergreen flash sale
• Tips and dealing with anxiety and comparisons with other entrepreneurs when using social media
• Best practices for when someone hits the offer page after it’s over
• And much, much more!

Contact Travis Ketchum:

• Contest Domination
• Campaign Refinery 
• The Automation Blueprint

References and Links Mentioned:

• Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests.
• This episode is sponsored by our go-to SEO research tool, Ahrefs.com. We use this amazing tool pretty much daily, and if you listen back to some of our most recent episodes, we breakdown some of the tactics we use in our intros, such as website audits, looking at our competitors’ websites, and finding low hanging fruit keywords for easy Google rankings. It’s like having cheat codes for business. As of this episode, they have a 7 day $7 trial, so be sure to check it out.
• Our previous episode with Travis Ketchum
• Our episode with Mike Dillard
• Our episode with Wilco de Kreij
• One Nation Under Stress, a documentary on HBO
• Sendgrid 
• Amazon SES 
• Sparkpost

Email from web tools (such as events, store, etc) can end up in a black hole. Transactional email tools lets us increase deliverability and visibility of automated email.

Would you like to bump your open rates, beat the new "Promotions" tab feature in Gmail and protect your downside when it comes to email?

Meet Dan Deyette.

Dan Deyette is an email deliverability expert.

He has a very unique skill that can be summed up very easily: Dan knows how to make the emails you send actually [...]