Episode 100 - 3 Habits for Leaders Using Strategy Sprints for Rapid Growth with Simon Severino
In this episode of The Disruptive Successor Show, Jonathan has an insightful conversation with Simon Severino, the business strategy advisor behind the Strategy Sprint Method. This method teaches you how to double revenue in 90 days and is his way of creating a primary series that helps digital businesses.
In this conversation, Simon discusses the top 3 CEO habits for rapid growth: daily habit, weekly habit, and monthly habit. Understand that 95% of things are out of your control, so focus instead on the 5% that you CAN control.
Simon also discusses his background in business consulting and how he became interested in helping businesses scale up. Simon's love for strategy led him to become a go-to-market advisor. He talks about how the good things in life are evergreen, with yoga being a perfect example of this.
His advice to disruptive successors and family businesses is to focus on trying to improve their business by 1% every day. To do this, they should simplify their activities and focus on one process and one project at a time.
Simon breaks down the value creation process into awareness, interest, engagement, closing, delivering, and retaining. To double revenue, you have to clean up this process first and then focus on the top 3 things that move you forward, such as commanding 25% more price, increasing 25% conversion rate, and 25% more sales frequency.
The bottleneck theory is used to improve the overall throughput. The idea is that everyone should focus on one project at a time and make incremental improvements to unblock bottlenecks.
HIGHLIGHT QUOTES
SIMON: Break down the value creation process into 6 areas of focus
"Let's say you have just one process right now, and the process is made of six pieces, the basic value creation of your business. Let's call it awareness, interest, engagement, closing, delivering, retaining. Let's say your business is made of these 6 pieces, which, usually businesses are made of these 6 pieces."
SIMON: Find the bottleneck to improve overall throughput
"If you improve everything a little bit, you are spread too thin, you do not really move the overall throughput forward. But if you just remove the bottleneck, think of a traffic jam, and there is this one traffic jam point, if you just really improve that, then all cars can flow again. That's the bottleneck theory."
Simon: Explaining the 3 top habits of CEOs
"I can control my daily habit, weekly habit, monthly habit. My daily habit is I write down how did I allocate my time today, and then I ask myself, what will I delegate or automate tomorrow? The weekly practice is, are we moving in the right direction, at the right pace?"
SIMON: Double revenue by focusing on these 3 things
"It's just going through all the activities and focusing on the things that move 3 things forward. Increasing by 25% your conversion rate, that means same amount of conversations with people but you close 25% more. So no marketing needed, just better closing technique... Then we want to increase by 25% the price that you can charge for the same thing."
Connect with Simon and get his book in the following links:
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