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fashionbrand
Explore "fashionbrand" with insightful episodes like "gemütlicher Talk über Brand, Trends und Culture mit Feliceort", "Lauren Chan Scaled & Sold Her Fashion Business in 5 Years", "VLACE", "t7berlin - Part 02" and "t7berlin - Part 01" from podcasts like ""WandschrankVibes - Der Fashion Podcast", "Female Founder World", "Branding für Start-ups & Scale-ups | Brands after hours", "Branding für Start-ups & Scale-ups | Brands after hours" and "Branding für Start-ups & Scale-ups | Brands after hours"" and more!
Episodes (18)
Lauren Chan Scaled & Sold Her Fashion Business in 5 Years
Lauren Chan, the founder of Henning, is on the Female Founder World podcast with Jasmine Garnsworthy!
Lauren Chan was working as a model and editor when she saw a glaring gap in the fashion world for luxury plus-sized fashion. In 2018 she launched Henning, the answer to that white space, and this year it was acquired by Universal Standard.
Listen in on Lauren's interview on the Female Founder World podcast to learn how she funded her idea (hint: it wasn't the typical VC-route), how she landed some amazing partnerships, and for Lauren's growth tactics you can copy and paste into your business.
Links
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Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com
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Become a Business Bestie subscriber: femalefounderworld.com/subscriber
- Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy
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Shop Lauren's brand: https://www.universalstandard.com/signup/henning
VLACE
t7berlin - Part 02
t7berlin - Part 01
Der wohl nachhaltigste Kühlrucksack der Welt.
Elvis e Kresse - Being at both opposite ends of the fashion supply chain: an essential transition
Do you agree with Kresse Wesling, co-founder of Elvis & Kresse?
It is no coincidence that the brand's formula is based on three pillars: rescue, transform and donate.
Rescue materials that would go to landfills; transform them into something new; donate part of the proceeds to those who need it most, whether they are people or the planet.
According to Kresse, it is essential to give back, which is why today she has two full-time jobs: from 9 am to 5 pm she is a designer, from 5 pm to 9 pm she is a farmer.
It is rare to find a company that is at the two ends of the supply chain: both fashion brand and producer of raw materials.
When we asked her how it is possible to be so engaged, she said: âHow can you not be?
Whatever you produce, you must know where the raw materials come from, how they are produced, how they impact the world.
Otherwise, how can you know if your product meets the needs of the target, and how do you make sure it is done in the best possible way?â
A transition for the entire fashion industry is needed: it does not take time but requires willpower.
If you are curious to learn more, we are waiting for you in our new episode.
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â¶ï¸ What is B Corp B Fashion?
B Corp B Fashion aims to put together in one place all fashion b-corps and fashion brands want to become it.
We want to promote regenerative and sustainable fashion, sharing the best practices from consolidated realities, newcomers, and curious people from the fashion world who want to know the B Corp world.
Its way of doing good business!
ð± Join our community: https://www.theidfactory.com/b-corp-b-fashion/
Project by The ID Factory: https://www.theidfactory.com/
Seay - How do you earn trust when you are not an established brand
As the name itself says, a consumer consumes, wastes, and for a fashion company, it is no longer acceptable to look for consumers.
The new goal is to attract customers, people who trust the brand and appreciate the its commitment to make the world a better place, to do sustainability, not just tell it in words.
How do you earn trust when you are not an established brand but an innovative start-up with an ambitious mission?
Through a patented model: Seay has launched Re3, a system through which customers can bring back the garments they no longer wear.
In return, they receive three things:
- money: equal to the economic value of the product they returned;
- space in the closet and the awareness that quality is better than quantity;
- transparency: they keep monitoring the path of the garment they donated.
Seay wants to extend the concept of the circular economy and believes in the impact that a shared goal can have.
Fashion brands and B Corps listening, if you want to know more, weâre talking about it today with Alberto Bressan, Founder at Seay.
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â¶ï¸ What is B Corp B Fashion?
B Corp B Fashion aims to put together in one place all fashion b-corps and fashion brands want to become it.
We want to promote regenerative and sustainable fashion, sharing the best practices from consolidated realities, newcomers, and curious people from the fashion world who want to know the B Corp world.
Its way of doing good business!
ð± Join our community: https://www.theidfactory.com/b-corp-b-fashion/
Project by The ID Factory: https://www.theidfactory.com/
Better World Fashion - Donât change your customersâ behavior, change their mindset
We are not talking about the economic value, but the story they tell: think about once you wore a jacket and received good news or that backpack that was your friend on a trip.
â¡ï¸ In the fashion industry, many companies are committed to making the market more sustainable, trying in every way to change the purchasing behavior of consumers, explaining why they should give up fast fashion products.
According to Better World Fashion, however, we should work on the mindset: if a customer wants to change clothes frequently, he can stop buying anonymous, mass-produced products and choose recycled and upcycled items.
𤩠That's why Better World Fashion has launched its leasing service: you can take a jacket, and you can return it whenever you want, even if it is ruined. Once back in the team's hands, it could be transformed into a laptop bag.
At that point, it will not be just a bag but a product with a story to tell. The sentimental value wins over the economic one and makes the product you choose truly unique.
We are talking about it today with Lars Olesen, Partner & Chairman at Better World Fashion.
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â¶ï¸ What is B Corp B Fashion?
B Corp B Fashion aims to put together in one place all fashion b-corps and fashion brands want to become it.
We want to promote regenerative and sustainable fashion, sharing the best practices from consolidated realities, newcomers, and curious people from the fashion world who want to know the B Corp world.
Its way of doing good business!
ð± Join our community: https://www.theidfactory.com/b-corp-b-fashion/
Project by The ID Factory: https://www.theidfactory.com/
Aysha Saeed, CEO & Creative Director of Sustainable Luxury Women's Fashion Brand AYSHA NY
Aysha Saeed is the CEO and Creative Director of AYSHA NY, an ethical, sustainable luxury women's fashion lifestyle brand launched in 2016 in New York City. Before launching the AYSHA NY brand, she started out on a very different professional path--the world of finance in NYC. While she did well in that sector, she realized she was missing something in her life...something that brought her joy: all things fashion.
AYSHA NY elevates the wardrobes of a niche group of driven women, allowing them to express their individuality while giving back to the community by purchasing sustainably made and ethical designs that minimize and repurpose garment waste.
To help sustain the struggling Garment District, her new collection, “Dressing for the Now,” employs 11 different NYC businesses, helping the midtown garment industry stay alive.
https://ayshany.com/collections/dressing-for-the-now
Visit WomenEntrepreneursRadio.com for information about online courses, articles & interviews of interest to women business owners.
Deborah Bailey is a writer and host of Women Entrepreneurs Radio podcast. Learn more about her and her books and writing courses at: https://DBaileycoach.com
For Deborah's paranormal and fantasy romance fiction, visit: https://dbaileycoach.com/brightbooks
Five Things That Have Worked Really Well for Me in 2021
Why wait until the middle or end of the year to evaluate what’s working well in ‘21? Two months and a bit in, I want to share 5 things that are working really well for me this year, including:
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The personality test that has changed everything for me
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One thing I finally gave in and started doing, and it’s making all the difference
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Two habits I paused on in the second half of last year and am never giving up again
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One more bonus!
Seriously, these things have made all the difference for me this year, and I’m excited to share them with you today!
Listen in and let me know what’s working for you this year — send me a DM on Instagram @spiritof608 or email hello@spiritof608.com.
<3 <3 <3 Oh hey there! Please help the podcast out and leave us a rating and review on iTunes. This stuff is key to the show's success, and I appreciate you helping me play the game.
<3 <3 <3 HOW TO LISTEN:
Listen online: Just press play above or subscribe via RSS to receive all new episodes.
iOS, iPhone, iPad: Subscribe via iTunes or download the Apple Podcast app and subscribe by searching for Spirit of 608 in the app.
Android: Download the free Stitcher app and search for Spirit of 608 in the app.
Be on the Podcast: Ask Spirit of 608 a Question
Resources from the show:
Save $100 on Uplevel with Asana in the next 24 hours
Visit the Spirit of 608 specials page to see the promo mentioned in this episode
Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.
Pioneering Fashion AI from Paris to Help Fashion Produce More Responsibly with Heuritech's Charlotte Fanneau
This week, we hear from a leader in fashion tech from Paris, long the home of industry leading houses and couturiers who, despite their prominence, for years were notoriously slow to adopt technology as an inherent part of fashion’s future. But tech’s no longer an outsider idea in fashion. In fact, many major brands are leading the way forward by being early adopters of technology that makes it possible for brands to produce more selectively, decrease waste and foster more eco-aware thinking in an industry that is often filed under “most polluting in the world.”
Bring up the phrase artificial intelligence in fashion, and you wouldn’t be alone if thoughts of space-age robots and smart clothing sprang to mind. But for this week’s guest, AI in fashion is closer to a day of deep diving on Instagram, thanks to her company’s ability to scan massive numbers of social media posts, images and content to produce trend projections from current data. It’s that data, in turn, that helps brands make better choices during the planning and production process.
Listen in to hear from Charlotte Fanneau, Chief Operation Officer at fashion tech company Heuritech, where she arrived after working with some of the best known names in fashion. On this episode, we find out how things fell into place for Charlotte at the right place and the right time, and why she thinks businesses need to think globally, especially during these times.
<3 <3 <3 Oh hey there! Please help the podcast out and leave us a rating and review on iTunes. This stuff is key to the show's success, and I appreciate you helping me play the game.
<3 <3 <3 HOW TO LISTEN:
Listen online: Just press play above or subscribe via RSS to receive all new episodes.
iOS, iPhone, iPad: Subscribe via iTunes or download the Apple Podcast app and subscribe by searching for Spirit of 608 in the app.
Android: Download the free Stitcher app and search for Spirit of 608 in the app.
Be on the Podcast: Ask Spirit of 608 a Question
Linkage
Connect with Charlotte Fanneau
Facebook: https://www.facebook.com/heuritech/
LinkedIn: https://www.linkedin.com/company/heuritech/
Instagram: @heuritech
Website: Heuritech.com
Resources from the show:
2021 Fashion Rejuvenation Trend Report from Heuritech’s and Carlin’s Analysis
Pay It Forward:
Get Your PressDope DIY PR Quick Start Kit
Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.
Tags: Charlotte Fanneau, Heuritech, Paris fashion, Paris startup, artificial intelligence, AI, fashion tech, fashion technology, trend forecasting, image recognition, fashion trends, female founder, female entrepreneur, women in business, fashion design, fashion business, fashion brand, fashion marketing
How Swap Retail's Melodie van der Baan Sells with Soul and Turned a Manual Process Into a Inventory Swapping Startup for Fashion Retailers
I love startup stories that involve taking a manual, real-life process and creating a tech solution that mimics it and stories from founders who, in the quest to solve their own problems, end up bringing needed new ways of doing things into areas begging for innovation. This week’s guest is doing BOTH.
During her years as a fashion brand rep, Melodie found herself going the extra mile to serve the stores she visited. In fact, she was quite literally going the extra mile by driving her retail clients’ excess inventory to other stores, swapping out merch even though it sometimes meant driving across state lines — all in the name of helping the brands she worked with maintain value (vs. ending up on the sale rack) and the store owners sell through their merchandise. After discovering that one retailer in her network might be able to easily sell what wasn’t moving n another store, she founded Swap Retail to help brands and retailers buy, sell and swap their excess inventory. Now a retailer herself and co-founder of this Florida-based fashion tech startup platform, Melodie is working to move inventory more seamlessly so there’s less discounting, less waste and more profitability for both retailers and brands alike.
What you’ll also notice about Melodie is her upbeat, positive attitude and how she uses mindset to fuel her passion for connecting with others and selling Swap Retail. If you struggle with selling, you’ll definitely want to hear how Melodie thinks about conversations she has with prospective brand and retail partners in a way that sets her up not only to get the sale, but to create lasting human connection as well.
<3 <3 <3 Oh hey there! Please help the podcast out and leave us a rating and review on iTunes. This stuff is key to the show's success, and I appreciate you helping me play the game.
<3 <3 <3 HOW TO LISTEN:
Listen online: Just press play above or subscribe via RSS to receive all new episodes.
iOS, iPhone, iPad: Subscribe via iTunes or download the Apple Podcast app and subscribe by searching for Spirit of 608 in the app.
Android: Download the free Stitcher app and search for Spirit of 608 in the app.
Be on the Podcast: Ask Spirit of 608 a Question
Linkage
Connect with Melodie van der Baan:
LinkedIn: Melodie van der Baan
Instagram: @swapretail
Website: SwapRetail
Resources from the show:
Why the Lean Startup Changes Everything by Steve Blank
The Greatest Salesman in the World by Og Mandino
Startups and Downs: The Secrets of Resilient Entrepreneurs by Mona Bijoor
Pay It Forward: Good Pix
Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.
47. How To Launch A Sustainable & Ethical Fashion Brand with Shannon Lohr
Hey you wild women!
As the founder and CEO of FACTORY45, Shannon Lohr works with idea-stage entrepreneurs to launch clothing companies that are ethically and sustainably made.
She got her start in 2010 when she co-founded {r}evolution apparel, a sustainable clothing company for female travelers and minimalists that was featured in The New York Times, Forbes.com and Yahoo! News.
To date, Shannon has worked with over 250 entrepreneurs in the sustainable fashion space, many of whom have gone on to launch some of the most transparent supply chains in the fashion industry.
Shannon has worked as a consultant for crowdfunding projects that have surpassed their goal amounts by as much as 300%, and has worked closely with startup apparel companies from all over the world to create ethically-made products with a focus on environmentally-friendly materials and transparent supply chains.
Shannon is a strong advocate for increasing supply chain transparency through sourcing, localization and storytelling. She’s been named a thought leader for the future of fashion by Triple Pundit, and she writes to thousands of subscribers weekly about conscious consumerism and the intersection of fashion and environmentalism.
In this episode you will learn about:
- Why sustainable fashion is so important today
- The role fashion plays in climate change
- What constitutes ‘sustainable fashion’
- How ‘fast fashion’ is contributing negatively to our environment
- The role Gen Z plays in supporting sustainable fashion practices
- Common myths about starting a fashion brand (hint: you can launch a fashion brand without a ton of money)
- The first steps to starting a sustainable fashion brand
- Who is Factory 45’s ideal customer?
- The #1 mistake new fashion brands make when launching
- The importance of the validation process and building your audience
- How to build an audience before launch
- Relationship building and the time investment required
- Why you must focus on building an email list
- The importance of providing value prior to ‘the ask’
- The role Instagram plays for fashion brands
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- How to decide the volume of content you should be creating
- Your content mix and the type of content that resonates with audiences
- How to balance creative time with administrative tasks
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- The best technique to spark creativity
What it means to be a wild woman:
The ability to be unapologetically free to be yourself. Who I am is going to resonate with some people and not with others. And that’s ok.
Resources:
- Facebook: https://www.facebook.com/factory45co
- Instagram: https://www.instagram.com/factory45co/
- The Factory45 accelerator program: http://factory45.co
- Other digital products: http://factory45.co/shop
- Free resources: http://factory45.co/blog
- Podcast: http://cleanlivingpodcast.com
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Renée Warren is an award-winning entrepreneur, a 7-figure business starter, and the founder of We Wild Women, a business dedicated to helping women launch their dream business. She previously founded an industry-recognized PR agency that worked with funded technology startups from South Africa to San Diego.
She's a mom to Irish Twins (not planned), a published author, and a drummer.
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EP44: The Fashion Designer's Guide to Grading Your Products & Samples
Do you have to go to fashion school to start a fashion brand? In this episode, I will answer a Fashion Biz Breakthrough question that's going to help you advance further in your journey. Tune in below!
Instagram: instagram.com/nicole_di_rocco/
Free Fashion Resources: bit.ly/FASHIONRESOURCES
Sponsorship Opportunities: hello@fashionbizmentor.com
UNLAUNCHED FASHION DESIGNER'S CHECKLIST: bit.ly/FASHIONCHECKLIST
539 Welcoming Challenges: Entrepreneur Jennifer Teixeira on Why Overcoming Breast Cancer Boosted Her Business
Jennifer Teixeira is the founder of Sweet, Sweet Honey Hawaii, a children’s clothing brand inspired by Hawaiian prints and cute, functional designs. Jennifer shares how she grew her company while fighting breast cancer and raising three kids, plus the challenges of growing her business during Covid.
Join the conversation on the Podopolo podcast app.
Sustainable Fashion? You Don't Say.
In Episode 14 of America's Favorite Podcast, Bobbie invites guest Monica Nguyen of "Chic Education" on the show to discuss her personal brand, passive activism, and sustainable fashion. After that, Bobbie gives advice on combating anxiety and shares a Hot Take that really takes a stand.