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In this episode, Matt and Richie discuss Black Friday being around the corner and annual plans for 2023. Matt goes into his annual goals for StumpTown Mattress for 2023, how he plans to spend his marketing budget, his email marketing strategy and secret strategies for increasing customer relationships and engagements using Bonjoro. Matt also goes into more strategies using multiple Shopify apps, methods for partnerships/referrals and possibly having StumpTown Mattress dive into Amazon FBA.

👑Check out our other podcast Ecommerce Uncovered
Watch or listen to it here!

💜 Apple: https://podcasts.apple.com/us/podcast/ecommerce-uncovered/id1632299372
🟢 Spotify: https://open.spotify.com/show/0UnV8gzJxZBffT76l5oWkW?si=52592e8abae54859
📹 Youtube: https://www.youtube.com/watch?v=6cyLVaExXuY&list=PL0nuPpEjLmzsI_fobg4uqtRRN4wbKePD-

CONNECT WITH MATT
🌐 Website: https://mattladydigital.com/
🐦 Twitter: https://twitter.com/mattlady
📸 Instagram: https://www.instagram.com/mrmattlady/
🖇️ LinkedIn: https://www.linkedin.com/in/mattlady/
🎵 TikTok: https://www.tiktok.com/@mrmattlady

CONNECT WITH RICHIE
🌐 Website: https://www.shesbirdie.com/
🐦 Twitter: https://twitter.com/richmashine
🖇️ LinkedIn: https://www.linkedin.com/in/richardmashiko/

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📹 Watch this episode on YouTube
https://youtu.be/54SMajDoTDw

💜 Leave a review on Apple Podcasts
https://podcasts.apple.com/us/podcast/brand-builders/id1645148049

🟢 Leave a rating on Spotify
https://open.spotify.com/show/2WcfSKIKlxbbzKjj71ftzd?si=899e6385e5404160

It is often difficult to take a step back and see if what you are currently doing for your business is actually working. 

In this episode, Jordan talks about how to audit your e-commerce business, particularly your Facebook advertising. He shares what’s done at Upgrowth Commerce and how they help people get a third-party perspective on what’s going on in their business. 

Listen and learn in this episode!

KEY TAKEAWAYS FROM THIS EPISODE

Guidelines to audit your business advertising:

1. Does your funnel include relevant ads?
2. Does your funnel include a retargeting campaign for cross-selling to purchasers?
3. Have you clarified what's unique about your products and offer?                                              Tools you can use: Lifetimely or Triple Whale
4. Does the ad copy call out your audience?
5. Does the ad copy identify a pain point and does it offer the solution?
6. Are your images optimized for all placements?
7. Are you testing images and videos?
8. Are you using the unicorn system?
9. Is there enough variety in your audience targeting?

KPIs to look at:

• Purchases
• Average order value
• Average cost per acquisition
• Return on ad spend 
• Customer LTV
• Cost per acquisition for a new customer

Connect with Jordan here:

LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/

Book quick wins appointment here:
https://www.mindfulmarketing.co/quickwins

This month's sponsor is Triple Whale.  Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit https://www.triplewhale.com/upgrowth and use promo code Upgrowth for 15% off today.

***

PROMO CODE

Upgrowth

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

upgrowthcommerce.com/grow

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://upgrowthcommerce.com/apply

This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.

With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.

Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.

Learn more here: Finale Inventory

From my own experience, it's always best to use platforms like Facebook, Instagram YouTube, or even BeatStars as a way to bring an audience to you, which you can then move into your own ecosystem.

And for me, that might look something like this👇

1). Someone clicks on my Facebook/Instagram ad and goes to a page on my website.

2). Then, I give that person something (usually beats or a training workshop) in exchange for a name, email address, and/or phone number.

3). I then use that phone number and email address to stay in touch and build relationships with the people I work with.

This whole process is part of a bigger system that I developed (called The Producer Funnel), and it's one of the biggest assets to my production team, Legion Beats.

The reason why it's been so beneficial to my business is because it allows me to build relationships with my customers at a high level in my own ecosystem.

And recently, I wanted to get a closer look at how advertising experts use social media platforms to promote their products and build their own audiences...

...so I sat down with advertising specialist Lisanne Murphy to diagnose some problems that music producers (and online businesses in general) are having with their online ads.

She thinks that success in your online business today in 2021 is largely based on how well you can communicate with your customer.

Kinda like what I said earlier with The Producer Funnel, Lisanne, is a strong believer in creating your own platform built to serve your audience.

And while email and text messaging are two of the most effective ways to build community, Lisanne also suggests using tools like Facebook Groups, Slack, or even Discord to keep communication open.

She believes that the goal of running Facebook and Instagram ads should be to get people off of Facebook and Instagram, and onto your own platform so that you can serve them down the road and not just today.

So, if you're new to advertising and are thinking about running some ads for your producer business...

...I'd suggest going into it with the intention to first build trust and relationships with your customers.

Additional Resources:

• Sign up for a FREE producer training at: https://midimoney.com/go
• Connect with Lisanne Murphy on Instagram:  @lisannemurphyhq
• Website:  www.adverthinkingmastery.com

--

SUBSCRIBE to our YouTube:

http://bit.ly/MidiMoneyYT

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Please subscribe, rate, and review our podcast. Thank you for your support!

Virginia [00:03:08] What are some of the most common mistakes you see your clients making?

Virginia [00:06:10] Going along with that, do you think that there are some techniques that you wish your clients knew more about? Or is it kind of part and parcel with what you just talked about?

Virginia [00:08:18] So you mentioned like entrepreneurs. But who is your ideal client?

Virginia [00:10:09] So you just take that repurpose video that you did on Facebook live and then syndicate it to different platforms.

Virginia [00:11:01] So what are your big goals that you're looking to achieve the next one to two years?

Virginia [00:11:54] What would expanding your business and impacting my lives. How would that change your business?

Virginia [00:12:44] What do you think or are there any roadblocks that might be stopping you?

Virginia [00:14:55] Right. So true. So have you seen a difference in showing up live every day for yourself and how that's impacted the business that you're getting?

Mentions & Resources

DistinctDigitalMarketing.com 

Angel Florez

https://www.coldtosoldmachine.com/

On this episode of the Candid Creative podcast, Antonio talks with Sarah-Jane Gwira, an expert on Facebook ads and making them work for businesses big and small. Sarah-Jane started out working for an agency creating organic content, but she found that there was a gap in the market for smaller businesses who could not afford to spend agency prices to promote their businesses. She started experimenting with Facebook ads and found so much success that she left the agency to start her own company with this focus.

Sarah-Jane has found that Facebook ads are beneficial and effective for building brand awareness and generating leads. She also points out that there is an aversion in the creative community to these types of promotions because creatives assume that they are expected to grow their audiences organically. This is not the case, however, and even the gurus will tell you that Facebook ads are essential for expanding your audience and increasing your conversions. Even if you don’t have your own business, but you offer a product or service, Sarah-Jane says that you should start seeing yourself as a business and put in the effort to promote yourself like one. 

When you are just starting out using Facebook ads, Sarah-Jane recommends that you check out her course, join some Facebook ad marketer groups, and make sure you review the Facebook blueprint. 

She goes on to explain that her main 3 areas of focus when creating a new campaign are: 

• Testing the audience by creating personas
• Testing the offer that interests people most
• Optimizing your creative and copy. A good ad will interrupt your audience’s news feed and capture their attention, so it is about more than just getting your name out there. 

Follow Sarah Jane

@sarahjanegwira

Also, visit for more information https://squishsocial.com/connect/

Follow Antonio on IG: @candidwithantonio

Candid Creative on IG: @candidcreativela

Subscribe to our YouTube Channel  https://www.youtube.com/channel/UCKtnKlravLReQKvx56Ir58A

Facebook and Instagram ads are a thing most people have a love hate relationship with.

No surprise as they really are quite the beast to tackle!

Here are the 4 things that the unprofitable Derek wish he knew when his ad spend was going right down the toilet.

1. How to apply the marketing rule of 7

2. What's the minimum ad spend in order for Facebook to do it's job

3. Why and How Retargeting should Comprise of 70% of your Sales

4. Ways to Create an Optin Before Sending to your Offer

ADVANCED AD TRAININGS: THESE TRAININGS HAVE BEEN UPDATED FOR 2021+

You should now refer to my free Map to Monetization course in order to learn how to run a proper giveaway. You will also learn other major marketing moves in this course as well.  All you have to do is finish my other free course, Insta Accelerator, first to be able to unlock it!

GET INSTA ACCELERATOR AND MAP TO MONETIZATION COURSES FOR FREE

Contact me for podcast ad inquiries or just to say hey!

@DerekVidell

-----

Hosted by Derek Videll

Get First 3 Lessons of Social Launch Formula for Free: My flagship social media growth program that has been exclusively paid for since 2018... until now!

Coffee with Creators: Monthly mastermind for social media creators at all levels to network and grow

Book Complimentary Consultation Call: Get a free review of your current social media strategies on a 1 on 1 call with me

Instagram | YouTube | Website

Facebook and Instagram ads are a thing most people have a love hate relationship with.

No surprise as they really are quite the beast to tackle!

Here are the 4 things that the unprofitable Derek wish he knew when his ad spend was going right down the toilet.

1. How to apply the marketing rule of 7

2. What's the minimum ad spend in order for Facebook to do it's job

3. Why and How Retargeting should Comprise of 70% of your Sales

4. Ways to Create an Optin Before Sending to your Offer

ADVANCED AD TRAININGS: THESE TRAININGS HAVE BEEN UPDATED FOR 2021+

You should now refer to my free Map to Monetization course in order to learn how to run a proper giveaway. You will also learn other major marketing moves in this course as well.  All you have to do is finish my other free course, Insta Accelerator, first to be able to unlock it!

GET INSTA ACCELERATOR AND MAP TO MONETIZATION COURSES FOR FREE

Contact me for podcast ad inquiries or just to say hey!

@DerekVidell

-----

Hosted by Derek Videll

Get First 3 Lessons of Social Launch Formula for Free: My flagship social media growth program that has been exclusively paid for since 2018... until now!

Coffee with Creators: Monthly mastermind for social media creators at all levels to network and grow

Book Complimentary Consultation Call: Get a free review of your current social media strategies on a 1 on 1 call with me

Instagram | YouTube | Website

In this episode, When to Hire A Facebook Ad Agency, Jordan and Sean talk about different reasons why and when you need to get an ad agency to run your Facebook ads.

Gain more clarity on your marketing strategies. 

Learn more about:
-  Key decision-making points in getting an agency for your Facebook Ads
- The rule of thumb in hiring an Ad Agency
-  Benefits of having an Ad Agency for small business owners, startups and entrepreneurs
- In-house Facebook Ads Specialist vs Ad Agency

Marketing Calculator:
https://mindfulmarketing.co/marketing-calculator

Register for a webinar here:
https://mindfulmarketing.co/free-webinar


Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
   

Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline

This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.

With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.

Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.

Learn more here: Finale Inventory

In this episode, Jordan and Sean share the key reasons why creating a VIP group on Facebook is a must. 

Building your own community group on Facebook can powerfully impact your eCommerce success. 

Learn more about:
- Why should you create a VIP group?
- What is the best size of a community group?
- When is the right time to target your clients to engage in your VIP group?
- How often do you need to engage your VIPs? 
- What perks can your VIPs get from your Facebook community? 
- Do you still need to run ads in your VIP group? 
- How will your VIP group help contribute to your business growth? 

Marketing Calculator:
https://mindfulmarketing.co/marketing-calculator

Register for a webinar here:
https://mindfulmarketing.co/free-webinar

Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
   

Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline

This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.

With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.

Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.

Learn more here: Finale Inventory

CORRECTION: A 1% Lookalike Audience is the the top 1% of the population that is most similar to the custom audience, not people who are within 1% difference of the custom audience.

GET MY INSTA ACCELERATOR AND MAP TO MONETIZATION COURSES TO LEARN MORE ABOUT THE TYPES OF ADS YOU CAN CREATE!

I HIGHLY recommend you stop listening to the podcast until these courses are done.

In this episode I help you guys with the first thing you need to get down in order to have profitable Facebook ads... targeting. 

We'll talk about what is possible through Facebook advertising so you can either start running better ads yourself or just have knowledge on it so you can have more direction and intention with what you do going forward.

Both cold ads and retargeting ads have the potential to be very profitable on Facebook and Instagram nowadays if you do your research, test your ads, and make adjustments to them over time.

Once you have a solid grasp on paid traffic, you will have created a passive income stream as well as a stream to fill your organic audience naturally over time with people who see your ads.I hope this opens up some doors for you as to what is possible with online marketing nowadays!

Derek Videll

Music: Neo - Nightmare

-----

Hosted by Derek Videll

Get First 3 Lessons of Social Launch Formula for Free: My flagship social media growth program that has been exclusively paid for since 2018... until now!

Coffee with Creators: Monthly mastermind for social media creators at all levels to network and grow

Book Complimentary Consultation Call: Get a free review of your current social media strategies on a 1 on 1 call with me

Instagram | YouTube | Website

CORRECTION: A 1% Lookalike Audience is the the top 1% of the population that is most similar to the custom audience, not people who are within 1% difference of the custom audience.

GET MY INSTA ACCELERATOR AND MAP TO MONETIZATION COURSES TO LEARN MORE ABOUT THE TYPES OF ADS YOU CAN CREATE!

I HIGHLY recommend you stop listening to the podcast until these courses are done.

In this episode I help you guys with the first thing you need to get down in order to have profitable Facebook ads... targeting. 

We'll talk about what is possible through Facebook advertising so you can either start running better ads yourself or just have knowledge on it so you can have more direction and intention with what you do going forward.

Both cold ads and retargeting ads have the potential to be very profitable on Facebook and Instagram nowadays if you do your research, test your ads, and make adjustments to them over time.

Once you have a solid grasp on paid traffic, you will have created a passive income stream as well as a stream to fill your organic audience naturally over time with people who see your ads.I hope this opens up some doors for you as to what is possible with online marketing nowadays!

Derek Videll

Music: Neo - Nightmare

-----

Hosted by Derek Videll

Get First 3 Lessons of Social Launch Formula for Free: My flagship social media growth program that has been exclusively paid for since 2018... until now!

Coffee with Creators: Monthly mastermind for social media creators at all levels to network and grow

Book Complimentary Consultation Call: Get a free review of your current social media strategies on a 1 on 1 call with me

Instagram | YouTube | Website

In this episode of Scrappy Wins, I'll show you exactly how to spy on any and all ads being run by any company on Facebook, including your competitors. 

What better way to get ideas from ads than to look at the ones your competitors and other companies are successfully running? 

What better way to make sure your ads stand out than to spy on what everyone else is doing so that you can try something that sets you apart?

That's what this episode is all about. 

Today you will hear exactly how to really get sales with your Shopify store from our outstanding Facebook Ads and Instagram Ads Expert - Courtney.

She managed over 1.3Milion Dollars worth of Ad spent and have been getting amazing results for people with Facebook Ads and Instagram Ads and best of all she especially works for E-commerce stores.

What we cover in this session:

How Courtney got started in the field of Online Marketing

Why some Entrepreneurs don't get good results on Facebook Ads?

Understanding and Properly Setting Up RETARGETING

Some tips and Tricks

Live FREE Workshop

And so much more!!


Courtneytarrant.com
Carolinebalinska.as.me/fb-retargeting-ads

It's not how about how much money I make you in the first few weeks but about how much I saved you in the first few weeks.

Are you not making $20,000 a month yet? Then, these are the Podcast you need to be listening to!


How to Influence & Persuade Your Ideal Customer to Purchase?
Please sign up for the actual Webinar that I've got coming up about how to understand the psychology of buyers
JOIN MY FREE WEBINAR HERE