gen z marketing

Join us as William Ballance, CEO of Lavender 💜, unfolds the journey from a sales representative to a groundbreaking entrepreneur, transforming the sales email landscape with AI-driven innovations.

A sales rep turned startup founder, William Ballance is the co-founder and CEO of Lavender.ai, a tech startup that uses communication psychology and AI to help salespeople write more effective emails faster.

Explore the intersection of AI and sales email strategy with Lavender's William Ballance.

Learn more about:

• How William's experiences shaped Lavender's development
• Lavender's unique approach to optimizing sales emails through AI, balancing automation and personalization
• How AI is transforming sales strategies
• How Lavender built its brand and community through a focus on authenticity and user engagement

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Links:

https://www.linkedin.com/in/wmb1/

https://www.lavender.ai/

More about:

Explore: https://hop.online/

Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/

Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/

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Timestamps:

00:00 Intro

02:27 SaaS parties & community-led marketing

07:25 Lavender's target user base, focusing on Gen Z & their approach to sales emails

11:07 The Story of Lavender, the AI-powered email marketing platform

13:58 The role of personal branding for Lavender, a founder-led brand

22:06 Misconception: LinkedIn InMails don't work

23:56 The impact of AI and automation on personalization in outbound cold emails

33:13 Lavender’s marketing strategies and experiments

40:49 How building virality into content and products has impacted Lavender's growth 

Struggling to capture the attention of Gen Z donors amidst today's oversaturated digital landscape? 

Today's conversation with Classy's Growth Marketing leader, Elizabeth Ruikka, offers a deep dive into the contrasts between the older and younger generations, particularly when it comes to charitable giving. 

With nearly ten years of experience in growth marketing under her belt, Elizabeth shares how Classy's platform has evolved from peer-to-peer fundraising to a launchpad for nonprofits fostering genuine connections with willing donors. Get ready to explore the immense potential of technology in offering diverse giving experiences, from direct donations to events and recurring contributions.

You'll discover how experimentation can open up more avenues for giving, and how aligning individuals with causes they hold dear can turn the tide against dwindling donations. 

Plus, be inspired by the power of community as we look at the collective impact made by over 150 MILLION users across platforms like Classy and GoFundMe. 

So, are you ready to revolutionize your nonprofit's growth strategy and get tactical tools to engage effectively with Gen Z? Let's do this.

Resources & Links

Applications are now open for my Monthly Giving Mastermind program! Ready to build a dedicated community of recurring donors to generate consistent revenue? Let's make it happen together. Learn more and apply here.

Connect with Elizabeth on LinkedIn and learn more about Classy on their website.

Elizabeth recommends the tool SparkToro for audience insights.

Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. 

March 2024

Join me on Thursday, March 14th at 10a PT / 1p ET for a FREE virtual event to learn how to supercharge your social fundraising and learn next-level tactics to deliver the right donors. Register here to join live or to get the replay.

Are you ready to grow your email list with social ads in just seven days? Join the next round of my Grow Your List Ads Challenge where we’ll create your lead magnet and ad copy and make sure that we're setting up your ads for success. Limited spots are left and we start the week of March 11th! Click here to register.

Let's Connect!

• Send a DM on Instagram or LinkedIn and let us know what you think of the show!
• Head to YouTube for helpful digital marketing how-to videos and podcast teasers
• Want to book Dana as a speaker for your event? Click here!

When Lauren Meisner and Jordyn Christensen noticed a gap in the market for influencer news that actually felt relevant, they decided they would be the ones to fill it. Now co-founders of Gen Z media brand, Centennial World, and popular podcast, “infinite scroll,” they join Mike and Mitzi to talk about their journey. The duo shares advice about carving out space in a saturated media landscape for something new, the importance of staying in your lane and why they don’t sell to their online community group. They also talk about what media companies are getting wrong with Gen Z and how they’ve managed to cater their content to Gen Z’s distinct media consumption preferences. The episode ends with a discussion around the impact of internet drama on consumer behavior and if influencer marketing is losing its charm. 

Subscribe to Arcade’s Newsletter, SCAN 👀 CLUB: https://www.arcadearcade.ca/scan-club 

More from Lauren & Jordyn:

• Centennial World: https://centennialworld.com/ 
• infinite scroll: https://podcasts.apple.com/au/podcast/infinite-scroll/id1499785732 
• Find them on IG & TikTok: @centennialworld @infinitescrollpodcast
• Newsletter: https://centennialworld.substack.com/ 

Show Notes:

1. 2:00 - What content is everyone consuming right now?
2. 6:40 - How did Lauren and Jordyn meet and decide to become business partners?
3. 11:30 - The business before the podcast and the importance of longform content.
4. 13:45 - Why it’s important to stay consistent and in your lane while building a niche brand. 
5. 17:20 - Content direction and finding your niche.  
6. 18:47 - What is means to be a “Gen Z media brand.” 
7. 22:40 - What the future of internet casting might look like. 
8. 26:00 - The importance of forming a strong bond, without promotion, in a Geneva Group. 
9. 29:20 - Starting a “closed community” from a brand perspective. 
10. 30:50 - You don’t want to “sell” to Gen Z.
11. 33:57 - Internet drama and its impact on greater consumer behavior. 
12. 38:40 - Are these dramas “produced?”
13. 40:40 - Who’s making waves and why?

Mentioned in this episode:

• Sunroom App: https://sunroom.so/ 

Waves Podcast with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Waves with Mike (@mmmiiike) and Mitzi (@mmmitzi).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

S6 - present Production by Morgan Berna, editing by Harrison Neef.

This episode is for marketers who want to target the right audience. We go beyond the standard demographics to really understand the different generations and how best to market to them.

Think of this episode as the holy grail of marketing throughout the generations. We’ll uncover the specific dates, juicy insights and plenty of personal anecdotes along the way. 

We all know that you’ll rarely catch Baby Boomers on TikTok, or Gen Z’s actively using Facebook, but what do our generations tell us about our shopping habits? And why is it crucial that brands start to include Gen Z in their marketing strategies? 

Who better to join Katie on Marketing in the Madness and weigh in on modern marketing than Gen Z-er and Katie’s daughter, Lola Davies! This is Millennials Vs Gen Z. An episode you won’t want to miss.

This episode covers:

• The lesser known origins of our eldest generations
• What makes Gen X the hardest to understand and nail down
• The environmental values driving Millennials
• Why Gen Z and TikTok are the perfect match
• How to prepare yourself for capturing Gen Alpha’s attention

Katie Street
https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/

Street Agency
https://street.agency/
https://www.instagram.com/street.agency/
https://www.linkedin.com/company/streetagency/

Get 50% off The Creative Team Method until 9/4!!
Use the code CREATE at checkout

In today's episode, we're diving deep into The C.L.A.R.I.T.Y. Method for Creative Entrepreneurs—a seven-step blueprint designed to help you align your soul's purpose with strategic action. 

We'll explore how to create a master plan, why your life's purpose is more than just making money, and how to act with strategy. Get ready to unlock the secrets to a fulfilling and profitable creative business!

But that's not all! We're also going to delve into the woo-woo stuff that can make or break your success. Learn how to rewire your unconscious patterns through techniques like NLP and hypnosis, and discover how daily affirmations can be your secret weapon for attracting energetic abundance.

Whether you're a seasoned entrepreneur or just starting out, this episode is packed with actionable insights that will help you transform your mindset and your business. Don't miss it!

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RESOURSES MENTIONED:
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Louise L. Hay
My hypnosis tracks

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Why the extra edition? Because Battery Ventures dropped an interesting report on Gen-Z and we wanted to talk about it.

Alex got Courtney Chow, a vice president at Battery and one of the report's authors to chat about it. You can read the report itself here.

This is what we got into:

• The fracturing of culture: Gen-Z is large, and very diverse. The trend away from monolithic cultural primacy that began years ago has accelerated with the generation, making culture itself more personal, and more distinct. For startups, this means branding will become a different challenge if they want to reach this demographic slice.
• Everything is short-form video: Given massive usage of TikTok by Gen-Z and the popularity of other platforms that feature short-form video, we were curious how smaller companies can compete with incumbents that already have a Reels strategy, if you will.
• Ethical capitalism: One of the most interesting areas of the Battery report was its notes on how entrepreneurial Gen-Z is, and how diverse they are. Gen-Z also has expectations around goods and services they purchase relating to the actions of the companies behind the sale. So, if you want to sell to Gen-Z, you might need to care about climate change, for example.

Now, that's officially it for us this week. Enjoy the rest of your weekend, and we'll catch up on Monday!

For episode transcripts and more, head to Equity’s Simplecast website.

Equity drops at 7 a.m. PT every Monday, Wednesday and Friday, so subscribe to us on Apple Podcasts, Overcast, Spotify and all the casts. TechCrunch also has a great show on crypto, a show that interviews foundersand more!

Credits: Equity is hosted by TechCrunch's Alex Wilhelm and Mary Ann Azevedo. We are produced by Theresa Loconsolo with editing by Kell. Bryce Durbin is our Illustrator. We'd also like to thank the audience development team and Henry Pickavet, who manages TechCrunch audio products.

Why is "How to Market to Millennials" one of the most Googled questions? How do you talk value in a world that is so focused on price? Shane and Tonya discuss changing the price conversation, generational marketing, and why you should stop Googling and start talking to people.

Join the IA Forward community of insurance agents on your favorite social media channels or learn more at iaforward.com.

Erifili Gounari is a 21 y.o. social media marketer from Athens, Greece, currently based in Glasgow. She has worked on the social media and digital strategies of organizations such as the European Parliament, the Uffizi Museum, the Greek Government, and several startups and other businesses across various sectors globally. Follow The Z Link on Twitter @TZLsocial and Erifili on Twitter @marauders.

You can follow Gen Slay @generationslay on IG or Twitter, and we highly suggest following our wonderful host, Emma Havighorst, @emmahavi across all the socials. Especially on Clubhouse -- we're doing some cool things over there, including convos with our guests and other amazing Gen Z-ers! 

Music, editing, production, and mastering by Jessica Burchett (@jessburchett).

Ava McDonald is the 18-year-old Founder of Zfluence, a Gen Z-focused influencer marketing firm. Ava has also served as a Gen Z Consultant for Unilever and has held various internships at a young age. 

Ava can be found on Instagram @avamcd and Zfluence can be found @zfluence. 

Follow Generation Slay on Instagram and Twitter @generationslay, and check out our LinkedIn if you so desire. We also have a Discord Server where we can chat! 

PLEASE PLEASE PLEASE leave a [positive] review, I'm begging you. It helps more Gen Slayers find and join our wonderful community, and we all need community in this trying time, so it's more important than ever. 

Find your [favorite] host, Emma Havighorst, on all socials @emmahavi and at www.emmahavi.com. 

See ya next Tuesday!

Emma and Justina discuss social media careers, the influencer space, which social platforms are here to stay, and of course, how Emma scammed her way into making internet friends and incidentally, launching her career.