googlemybusiness

Whether you own a landscaping or lawn care business, capitalizing on Google My Business is a free and easy way to market our business and build potential customers confidence in our lawn care and landscape services. In today's episode guest Andrew Edwards shares some practical applications of how we can set up and connect our customers to leave us Google Reviews through Google My Business. 

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While your own freelance website is very important, optimising your Google My Business (GMB) profile is absolutely critical if you want to maximise your visibility online and bring warm leads your way. In this episode, we chat to digital marketing consultant Katie Hull about how to make your GMB profile the best it can be, including:

• What Google My Business is, how to access it and how to get the benefits of it
• How to set it up and what’s important to include, from service areas to products
• Why neglecting it could mean other freelancers rank above you
• How to use it to showcase your wares and put you in the best position to compete with the big players out there (including freelancers marketplaces)
• Why the more you feed your GMB, the better visibility you’ll get
• How to use UTM tracking codes to find out if your leads are GMB ones
• What kinds of visuals to use if you’re a service-based business and not a shopfront
• How to use GMB to stalk your competitors and get ideas on tweaking your profile
• Lots more!

Where to find Katie

LinkedIn https://www.linkedin.com/in/katie-hull-01717935/ 

Twitter https://twitter.com/LadyHull 

Facebook https://www.facebook.com/HulloCommunications 

Website https://hullocommunications.com.au

We grabbed the top headlines of the week and complained about a couple of google overreaches, in your host’s humble opinion.  Here what Erin and Mordy took on:

[00:03:24] Company Knowledge Panels Showing Competitors on Google

You can imagine some choice words might be said when a business looks at its Google knowledge panel(s) to see “alternatives” included who are competitors. 

[00:09:23] Expanded FAQs for Google Page Experience and Core Web Vitals Update 

The Google core web vitals and page experience update FAQs have been expanded and substantially updated when compared with the first version.

[00:16:57] Delivery and Pickup Enhancements to Google Business Profiles

Both Maps and Search are providing more details about delivery and pickup options at stores such as supermarkets. Other useful features are also being added.

As always, if you have questions for us, let us know! If you leave us a voice mail question you could win an Intrycks t-shirt if we use that question on the show!

Thank you for listening, and enjoy the program.

What you’ll learn

- How to repurpose content for Google My Business use and beyond.

- Why it is important to alter your content just a little bit to avoid duplicate content penalties.

- The advantages of keeping a content schedule to create consistency and improve efficiency.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/can-you-repurpose-website-articles-to-use-as-google-my-business-posts/

On today's Search Engine Journal Show LIVE, Loren Baker and Greg Gifford will be going over what's important and what's changing for Google My Business and Local Search in 2021.

First off, they discuss the recent add-ons for Google My Business for auto dealers when it comes to inventory.

Second, the ability to sync Google My Business and Google Merchant Center to highlight products available at different locations.

Then they get deeper into things like Service Areas, safety precautions, combatting spam and other happenings within GMB management.

Today's episode of the Search Engine Journal show is dedicated to Hamlet Batista.

What you’ll learn

• The importance of a mobile-friendly version of your business website.
• Mobile optimization is more important to certain fields that may be accessed more often by phone than computer.
• What to look for in creating a clean, accessible mobile website.
• How you can participate in testing our new online SEO courses.
• ...and more!

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/checking-your-website-on-mobile-devices-for-optimal-performance-and-conversions/

What you’ll learn

• The importance of your GMB to being found online.
• How the click of a button on your GMB can make a powerful addition to your online presence.
• How even if you already have a website, your GMB website can make a difference.
   

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/your-google-my-business-website-the-free-google-website-you-may-not-be-using/

What you'll learn: 

• Google My Business has been quite picky lately, so we give advice on pacing yourself so your listing isn't taken down.
• While hope is on the horizon for COVID, many business changes under COVID are likely here to stay.
• Local SEO Tactics offers a number of resources your business can take advantage of to grow and improve your google ranking!

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/local-seo-tactics-2020-year-in-review/

Keith Sant joins the show to share how he has closed 9 deals in a month and consistently does so, while only working 25 hours a week and spending $12k.

Keith specializes in online marketing and really focuses on gratitude for his mindset.

We chat about Google My Business as a mandatory area for you to optimize in your own business!

Follow Keith on Instagram @keith.sant

Free Ninja Geotag Tool For Photos - https://tool.geoimgr.com/

13 Google My Business Tips Video - https://www.youtube.com/watch?v=ysryNyQTYc8

Keith's website! https://www.kindhousebuyers.com/selling-a-house-in-probate/

www.investorfuse.com
www.8020businesspodcast.com

What you’ll learn

• How to set up your service area business in Google My Business.
• The best practice for defining your service area.
• The importance of reviews in increasing your click-through rate and thus your ranking.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/setting-up-and-ranking-a-service-area-business-for-google-my-business/

Optimizing Google My Business for your Restaurant

Google is trying to provide an answer to most questions without the need to go to a company’s website. That is not a good thing. People can still get directed to your website and you need to keep it fresh and user friendly. However, customers will now be able to get your phone number, address, directions, check out pictures of your business or read testimonials, all from your Google My Business profile.

Why is Google My Business important

8 Google My Business Optimization Tips to Rank Higher on google search and help customers find you.  A great way to do this is to optimize your Google My Business interface.

https://restauranttopia.com/episode-32-optimizing-google-my-business-for-your-restaurant/

Loren & Amanda will jumping into quite a bit of topic matter on local search including:

How has Google My Business changed in the past year?
What are some of the missed opportunities in GMB?
How does the connection between onsite content & GMB visibility work?
How can a brick & mortar effectively track foot traffic back to Google searches?
Click to Collect, is this a local search KPI?
Recommendations for streamlining GMB certification.

Local Search:
Tips for location page optimizations?
What to avoid with local on-site SEO?
Is localized expert content effective and scalable?

After a long Break "We are back" - In this Episode, Josh Talks about "Google My Business" and How its an important tool to use for any local business. 

As business owners, we always have the best intentions when we schedule a photo shoot, but do you have a set plan for that shoot? Do you know what shots you are looking for, and more importantly do you know what platforms you are planning to use the photos on? Well, in this episode, Greg and Tyler discuss how you can be more organized during the whole process so that when you receive the photos back, you can be ready to deploy them as effectively as possible. We believe that if you share your plan for the photos with the photographer beforehand, they will have a better idea of what you are looking for and will be able to get you those exact shots. 

Most business owners at one point in time have probably taken the time to coordinate and spent the money for the shoot only to have the photos sit in a dropbox folder. Sure, they may sprinkle one or two on Instagram, Facebook, and hopefully their website, but are they really getting the most out of them? Each platform is different, social media wants photos in certain dimensions and resolutions, and they are different than say Houzz, Pinterest, or Google My Business. We discuss strategies for each of these platforms as well as some ideas on where to use certain photos. We hope this episode helps you get the most out of your photoshoot more traction to your website and all of your other channels.

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Google My Business – one of the most important google assets for your small local business.  So, do you have it set up yet?  Not sure what it’s all about or what it could do for you and your business? For a nudge to get your Google My Business in line to be found – this is the episode is for you!

Can’t wait for you to listen – it’s going to help your business – I promise!

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SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/85  

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