How To Launch Your Business (The Right Way) - Fills Founder Anna Priadka | PEP Talk S3 E10
Manchester-born, Anna Priadka is a make-up artist and founder of Fiils, a luxe hair and body line offering custom refillable, designed to overhaul bathrooms of single use plastic and waste. Anna has been in the beauty industry for over 15 years, working as a makeup artist for some of the largest direct-to-consumer brands such as MAC/Bobbi Brown, and assisting some of the industry’s biggest talents.
After being on the front line Anna progressed into a global role with NARS, where she assisted with new product development, artistry, and events direction. It was here that she discovered she had a passion for not just the creative, but the business side – she’d always said that she would like to own her own business and took the chance in 2018, leaving her corporate role to start her first brand in the lip category.
The lessons Anna learned from this venture as an entrepreneur were invaluable and although the business was successful in the very short term, she realised it wasn’t sustainable.Anna’s current company, fiils, was born out of her mission to contribute positively to the industry by reducing consumption, as well as a personal need to reduce waste in her own routine.
“If you enjoy creating things, creating a brand is actually quite easy. The hardest part is what do you do afterwards? There’s so much more that goes into launching a product and running a business. That was a real struggle for me, but I wouldn’t change anything about my journey.”
Topics
- Becoming an entrepreneur
- Failure
- Accelerators
- Rebranding + building a brand
- If you could do anything different, what would you do?
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