interior designers

Glad to have you back this new year for another episode of Bee-Spoke with Anthony Hellman!

On today’s segment of ‘Bee-Spoke with Experts’, Anthony invites guest Cynthia Soda to the show! Cynthia is the Owner and Principal Interior Designer of Soda Pop Design Inc. Established in 2012, her multi-disciplinary interior design firm provides complete renovation and design services for mid to high-end residential clients throughout the Greater Toronto Area.

Join Anthony and Cynthia as they discuss her love of interior design from a young age with inspiration from her parents, the importance of the technical aspect of design and having an open mind when it comes to perspective, style and aesthetic. They also dive into Cynthia’s experiences with TV and the challenges, but amazing lessons that can come with rejection. Another great episode filled with wisdom and advice for new designers!

If you took something of value from this episode, we would love to connect with you over on our instagram @Studio321B

Cynthia Links:
Website
Instagram @SodaPopDesignInc
Pinterest

Studio 321B Ltd Website • Instagram

Join Anthony as he welcome’s the amazing Rebecca Hay back on this week’s segment of ‘Bee-Spoke with Experts’! Rebecca is a luxury interior designer, speaker and educator based out of Toronto. Running a successful design firm, she is passionate about empowering other interior design firm owners to level up their business! She is also the host of her own podcast Resilient by Design!

In this episode, Rebecca shares her expertise on keeping her business model mainstream by sharing minimal options with clients and being confident in your decisions as a designer. Anthony and Rebecca chat about business profitability, the changing market and how to stay focused during slow periods as a business owner. They also dive into the importance of maintaining strong vendor relationships and really seeking that connection and community, along with the best advice for new designers!

If you listened to this episode, we would love to hear your thoughts on these topics over on our instagram at @Studio321B!

You can find Rebecca Hay on her Website or Instagram!

Studio 321B Ltd Website • Instagram

Since 2014, Serenbe has partnered with Atlanta Homes & Lifestyles Magazine for our annual designer Showhouse. Every year, a selection of Atlanta’s top interior designers take over a new home within the community and we open up the space for tours. For the past ten years, every home has been absolutely breathtaking - and the best part? Each one is completely different from the last. Our guests today, Elizabeth Ralls and Lauren Iverson, have been absolutely central to this exciting annual event and partnership. Elizabeth is the former Editor-In-Chief of Atlanta Homes & Lifestyles and currently serves as the magazine’s publisher. Lauren started out as the Managing Editor and Brand Specialist before taking over the Editor-In-Chief role. 

In this episode, Steve and I chat with Elizabeth and Lauren about the early days of the Serenbe Showhouse, reminisce on our favorite homes of years past, and give our listeners a sneak peak of our 10th Annual Showhouse, which opens for tours on September 29th.

You can purchase tickets to our Toast & Tour Preview Party on September 28th or for Showhouse Tours starting on September 29th through October 22nd. 

Show Notes

• Serenbe Showhouse Toast & Tour Preview Party September 28th
• Showhouse Tours September 29th - October 22nd
• About the Serenbe Showhouse
• Atlanta Homes & Lifestyles
• Atlanta Holiday Home
• Southeastern Designer Showhouse
• Art Over Dinner Featuring Thomas Jackson September 29th
• Thomas Jackson Gallery Opening September 30th
• Tertulia Music, Wine, and Design October 6th
• Serenbe Planning & Design 

Key Words: Design, Interior Design, Interior Designers, Architecture, Showhome, Showhouse, Serenbe, Magazine, Atlanta Homes & Lifestyles Magazine, Atlanta Homes, Lifestyle, Stylish Living

In this inaugural episode of the Spec Shaman Podcast, we are discussing the labor shortages impacting the building industry, the value of integrity in product representation for architectural specification and a surf shack dream realized in Costa Rica.

We are joined by Jason Foura of WOLF the VP of Market Development who oversees the architectural and down-streaming effort of the contractor base and a champion of longform conversations on the built environment. A graduate of Bucknell University, Jason has held sales, corporate training and management positions with various building products companies, including Cooper Tools, Pella Windows and Doors, and AZEK Building Products. On this episode, Jason shares his wealth of experience and how it has informed his approach to his work in the design and building industries.

To find out more about Wolf:
https://www.wolfhomeproducts.com/

Contact Us:

• https://www.ronblank.com
• https://specshaman.com


Thanks for listening!

Join Melissa Guerra, Timm Dolley, and Melody Smith as we take you behind-the-scenes in the interior design world! In this episode, we delve into the world of designer show houses, what they are, and what the process is if a designer wants to participate and market their business. We also discuss the recent Kips' Bay Decorator Show House in West Palm Beach, and we take you through some of our favorite (and least favorite spaces). 

Here's a link to the Jellyfish room we discuss (Melissa and Melody's favorite from past years): https://www.houzz.com/hznb/projects/designer-show-house-2013-pj-vj~1442974

Here's a link to Timm's favorite room of past years (search for Red Cross Show House 2013): https://www.nxgstudio.com/portfolio

Here's a link to more info regarding the recent Palm Beach Show House:
https://www.kipsbaydecoratorshowhouse.org/pbplanyourvisit

Meet Janine Rivero and Karina Gonzalez of KJ Design Collective are Miami based designers. KJ Design Collective has over 10 years of design and purchasing experience in the interior design industry. They are a full service interior design firm specializing in residential renovations, and interiors rooted in a modern + curated aesthetic.

Principal Designer and Co-Founder Janine leads the creative side of the business. President of Procurement and Co-Founder Karina directs the companies day to day business. Janine and Karina are here to discuss 2023 design trends and what you should know when hiring a designer.

Learn how to tell the difference between designing right and designing to last. Trends are always a topic of discussion and can be difficult for homeowners to truly understand because they come and go.  Modern Rustic Kitchens, Blue Features, Curbless Showers, Wallpaper, and Dark Millwork Accent Walls are among the 2023 Design Trends we discuss in this week's episode.

What distinguishes KJ Design Collective from other design firms? THE PROCESS OF DESIGN. The discovery process is very important to Janine and Karina. Each project begins with a thorough discussion to determine the client's needs and style.

When it comes to home design, where should homeowners start? Where do you begin when looking for a designer? "Understanding the designers style..." Karina says. Find someone who shares your design aesthetic. When working with a designer, streamline your interior design process and create a cohesive design.

Learn about working with an interior design team and the process of redesigning your home by listening to this weeks episode!

Let us know what you think of Episode 27 of the Home Design Podcast.

Visit homeshows.net to learn more about the Home Design Podcast team and mission. Follow @FLHomeShows

Meet Janine and Karina, of KJ Design Collective, and
https://www.kjdesigncollective.com/
Follow @kjdesigncollective

The Home Design Podcast is where we aim to educate, inspire, and connect South Florida with the industry authorities within their trade.

In October, the Imagine a Place team had the great fortune of podcasting LIVE from WorkSpaces, 2022 - a three-day event that brings together workplace innovators and thought leaders from all over the world.  This amazing event was packed with incredible people, speakers, and thinkers - all with BIG ideas about the future of work, which you'll get to hear over the course of three special episodes!

In this 3-part series, you'll hear topics on:

• Building Culture in a Hybrid Workforce
• Designing a Change-Ready Workplace
• Why Return to Office is Vital for Democracy
• DEI Strategies in a Flexible Work Environment
• and much, MUCH more...

On today's episode, a podcast host, a rockstar, and a best-selling author walk into a bar...or rather, a bar at WorkSpaces.

We kick things off as Doug sits down with two very special guests, author/speaker Sheela Subramanian (VP of Future Forum at Slack) and Kevin Griffin (lead singer of Better Than Ezra) - that's right, a rock star...but what does a best-selling author and  a rock star have in common at a workplace event? Simply put, they are experts in the art of connection and collaboration in the pursuit of something bigger than themselves. 

Click here to get your FREE copy of the Imagine a Place journal

Follow Imagine a Place on LinkedIn

Follow Doug on LinkedIn.

Click here to get your copy of Doug's children's book—Design Your World.

Follow Imagine a Place on LinkedIn.

Today, Maria talks about how to build trust with your clients using tech and other strategies.

• Know, like and trust is critical.
• It’s all about 1) your relationship, 2) consistency and 3) results.
• Here are six things to consider:
  • Are you in touch with the concerns of your client
  • Can you demonstrate results where you applied the concern for others
  • Generate cooperation among all parties
  • Actively demonstrate resolving conflict
  • Others are actively seeking your opinion
  • Anticipate and respond to problems swiftly

Find more info on Maria on https://designappy.com/ and https://www.designerdiscussions.com/

If you would like to get the links and show notes for this episode, click on the link below: 

https://www.designerdiscussions.com/episodes/episode-54-How-to-Build-Trust-with-your-Clients

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Today’s guest is Melinda Dzinic from Euro Design Build in Dallas. She blew us away with some of the tips she shared about her process.

• Communication is key
• Step-by-step process for everyone involved
• Set design meetings with milestones
• Involve the neighbors!
• Benefits of participating in trade organizations
• The importance of building trust in all business relationships
• Build your reputation with awards - document your projects!
• Find quality brands/products you love
• Deliver projects that are built to last
• Leverage marketing and PR

To get in touch with Melinda, email melinda@eurodesignbuild.com or call (972) 470-0303.

If you would like to get the links and show notes for this episode, click on the link below:

 https://www.designerdiscussions.com/episodes/episode-53-success-story-of-melinda-dzinic

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

In this episode, Jason discusses the different ways to promote your business on Facebook and touches on all these points:

• Boosting vs ads, and when to use what
• Audience targeting
• CTA with a destination
• A/B testing
• Video ads
• Bottom line: hire a pro to run ads!

Get in touch with Jason: https://www.kitchenandbathmarketingsolutions.com/

If you would like to get the links and show notes for this episode, click on the link below: 

https://www.designerdiscussions.com/episodes/episode-52-the-dos-and-donts-of-facebook-ads

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Our special guest on this episode is Kerrie Kelly, the CEO + Creative Director for Kerrie Kelly Design Lab, an award-winning California interior designer, author and contributor, product designer and multi-media consultant.

We talked about how she has used PR and marketing to build her business:

• The benefits of long-term brand partnerships
• The value of being a good writer
• Why you need to be proactive
• How to get on TV
• How taking on roles in trade associations can help
• Why you MUST photograph your work professionally

More info on Kerrie: https://kerriekelly.com/ https://www.instagram.com/kerrielkelly

If you would like to get the links and show notes for this episode, click on the link below:
​
https://www.designerdiscussions.com/episodes/episode-51-how-to-use-marketing-and-pr-to-drive-your-business-with-kerrie-kelly​

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

What it looks like for a designer to step out and get press.  This is the 50th Designer Discussions podcast episode - wahoo!

Jason, Maria and Mirjam look back on their favorite episodes and guest Elizabeth Kaminski from Elizabeth Helen Design shares how following the tips of the podcast led her to be published in a regional magazine and what else she took away from listening.

Get more info on the podcast and listen to all the episodes at https://www.designerdiscussions.com/

If you would like to get the links and show notes for this episode, click on the link below: 

https://www.designerdiscussions.com/episodes/episode-50-Designer-Discussions-Success-Story

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Our guest Jamie Gold is a well-known wellness design consultant and the author of three books on design and remodeling, including the award-winning Wellness by Design: A Room-by-Room Guide to Optimizing Your Home for Health Fitness and Happiness.

In this episode, we covered the following:

• What does wellness have to do with design?
• How do you best integrate it into the design process?
• As a designer and journalist at the same time, how should designers use the wellness angle in their marketing/PR?
• Why you should talk with clients about wellness design;
• How to talk with clients about wellness design, and how not to;
• The benefits of being niched in Interior design.

Get in touch with Jamie: jamiegold.net, @JGWellnessDesign (No i on Twitter or Clubhouse)

If you would like to get the links and show notes for this episode, click on the link below: 

https://www.designerdiscussions.com/episodes/episode-48-Wellness-in-Design

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

We are thrilled to introduce the latest addition to the Imagine a Place Productions family of podcasts…. It’s called The Skill Set and as you might have heard by now, it’s hosted by the one and only Cheryl Durst. An exceptional communicator, innovator, and visionary leader, Cheryl Durst has spurred progress, driven change, and encouraged the expansion of the Interior Design industry.

Cheryl has spent a lifetime fascinated by the backstories that reveal where those foundational skills come from. With The Skill Set, she taps into those stories to uncover the not-so-apparent abilities that power success.

Now – The Skill Set may be brand new, but the idea is something that has lived in Cheryl’s head for quite some time. Here’s our conversation where we seek to uncover her true "why" behind launching this new podcast. 

Subscribe to The Skill Set

Click here to get your FREE copy of the Imagine a Place journal

Follow Imagine a Place on Instagram: @imagineaplace

Follow Imagine a Place on LinkedIn

Follow Doug on LinkedIn.

Click here to get your copy of Doug's children's book—Design Your World.

Follow Imagine a Place on LinkedIn.

In this episode, Maria talks about the concept of partitioning and why it’s important to leave every client meeting on a high note.

● Clients want something to be checked off after a meeting

● There are five stages:

• Identify what they need
• Gather information
• Compare
• Evaluate
• Decide

● Completing something is 10 times more important than the process

● Creating partitions where something gets accomplished keeps the client happy!

To find some tools to help create partitions, use Design Appy to leave your client with a visual after the first meeting or Maria’s custom home design lists.

If you would like to get the links and show notes for this episode, click on the link below:

https://www.designerdiscussions.com/episodes/episode-47-Partitioning-Why-its-important-to-end-on-a-high-note

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

A press release is an official statement delivered to members of the news media for the purpose of providing information, an official statement, or making an announcement.

In this episode, Mirjam explains what a press release is and when you may need one.

• A press release is an official statement delivered to members of the news media for the purpose of providing information, an official statement, or making an announcement.
• Purpose is to announce something, for example:
  • Company launch
  • New products/services
  • New hires
  • Events
  • Awards
  • New clients/partnerships
  • Company growth
  • Exhibiting, speaking at event
  • New office location
  • Charitable activities
• What goes in a press releases:
  • Ask: who cares?
  • Who, what, when, where, why
  • Boilerplate/backgrounder
  • Facts only - no fluff or salesy language
• Hire a professional to write it!

Below is the link to the PR example Mirjam discussed in this episode:

• https://www.prunderground.com/designer-discussions-launches-educational-marketing-podcast-for-interior-designers/00242636/ 

To get more info on PR and for questions related to press releases, reach out to Mirjam on https://www.getinkdiy.com/.

If you would like to get the links and show notes for this episode, click on the link below:

https://www.designerdiscussions.com/episodes/episode-46-When-do-you-need-a-Press-Release

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

In this episode, Maria walks us through the behavioral economics concepts of reciprocity.

• You have to give something first before you can get or ask for anything.
• Two prime examples from the world of marketing:
  • Doing PR is based on reciprocity: to get the press you want you have to first give the journalist what they need.
  • Your email newsletter should provide 80% valuable content and only 20% about you, so your reader is engaged and interested.
  • On social media, use a similar approach. Provide lots of entertaining and informative content before asking for anything.
  • On your website, offer people something special to build trust and likeability.
  • Client gifts are key during and after working on a project.
• If you give freely, people are likely to reciprocate!

Learn more about the Designer Discussions hosts at https://www.designerdiscussions.com/

If you would like to get the links and show notes for this episode, click on the link below: 

https://www.designerdiscussions.com/episodes/episode-45-You-Have-to-Give-to-Get-The-Power-of-Reciprocity

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

In this episode, Maria walks us through the two behavioral economics concepts that perfectly explain the reason why renderings work.

• Loss aversion & perceived ownership - make your client see, feel and anticipate the experience, paint the picture of the end result
• Once the client sees the rendering, they feel ownership before they buy and they don’t want to lose it.
• Print media placements carry higher perceived value than online

Learn more about Maria’s digital sketching software to help your clients feel ownership of the project after the first appointment: https://designappy.com/

If you would like to get the links and show notes for this episode, click on the link below:

https://www.designerdiscussions.com/episodes/episode-44-Loss-Aversion-Why-Do-Renderings-Work

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Surpass doubt and get the street credibility you deserve.  It is a superpower to get clients to call you and sign a contract. In this episode, we explore the concept of social proof and share some tips on how you can apply it to your business.

• Getting published is the ultimate form of social proof.
• Get client testimonials at the big reveal.
• Get video testimonials.
• Ask and manage your online reviews..
• Communicate average client spend to prospects.

Get in touch with us to learn more about how to get more social proof: Mirjam’s DIY PR program: https://www.getinkdiy.com/ A website review with Jason: https://www.kitchenandbathmarketingsolutions.com/

If you would like to get the links and show notes for this episode, click on the link below:

https://www.designerdiscussions.com/episodes/episode-43-Social-Proof-The-Ultimate-Way-to-Build-Know-Like-and-Trust

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

This episode focuses on an aspect of brand partnerships that is widely underreported. Mirjam talks to our guest Shanin Polce, a marketing strategist who runs the marketing for PPG/Speakman, about the different ways designers can partner with brands and the benefits of collaborating with smaller companies.

• Different kinds of brand partnerships
  • Paid influencer partnerships (often with bloggers)
  • Licensing partnerships (with high-profile designers)
  • “Grassroots partnerships” where brands and interests alig
• Why “smaller” brands are interested in partnering with designers
  • Brand positioning
  • Exposure
  • True long-term partnerships, brand advocates
  • Content, especially images!
• Benefits for designers to seek out partnerships with brands
  • Product discounts
  • Access to new products
  • Social/PR exposure and other marketing
  • Cost sharing of photography, or other financial incentives
• How to initiate a relationship
  • Find PR/marketing contact and reach out to introduce yourself
  • Tag brand on social media when you use their products
• Caveat
  • Arrangement must be fair for both sides!

If you would like to get the links and show notes for this episode, click on the link below: 

https://www.designerdiscussions.com/episodes/episode-42-How-designers-can-make-brand-partnerships-work-for-them

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY