medicalspamanagement

In this insightful episode of "In Touch with Terri," host Terri Ross shares her "zone of genius" with listeners, focusing on the top five habits of the most successful salespeople. Engaging and knowledgeable, Terri reframes the concept of salesmanship within the medical aesthetic practice as an activity rooted in service and education, not just transactions. She taps into her extensive experience to deliver actionable strategies that transform how practices can approach sales, client relationships, and growth.

Terri discusses the importance of creating lasting relationships, staying ahead of industry trends, being persuasive, maintaining a resilient mindset, and holding oneself accountable. She emphasizes the significance of continuous learning and adaptability in the ever-evolving field of medical aesthetics. With a combination of personal anecdotes and professional guidance, this episode offers valuable insights, whether you're at the front desk or managing an entire practice.

Key Takeaways:

• Relationship Building: Establishing and nurturing profound relationships with clients is fundamental to successful sales in medical aesthetics.
• Continuous Innovation: Staying informed about industry trends and constantly evolving one's approach is key to staying competitive.
• Persuasive Education: A salesperson's ability to educate and influence client decisions is rooted in a firm belief in their offerings and the quality of care provided.
• Resiliency: A resilient mindset is crucial to overcome the challenges of rejection and adapt to learning opportunities.
• Accountability: Setting SMART goals and measuring performance against KPIs can significantly impact a practice's success.

If you are ready to create change and want to learn more about APX, please visit www.apxplatform.com to schedule a discovery call.

Please visit our youtube channel at: www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

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About The Guest(s): Dr. Shitel Patel is a double board-certified plastic surgeon and the owner and founder of Lift Plastic Surgery in Houston. He is also the owner and founder of Advital, a business intelligence CRM for aesthetic medicine and a medical lead management system.

Episode: Summary: Dr. Shitel Patel discusses the importance of embracing AI and technology in the aesthetic medicine industry. He shares his journey as a plastic surgeon and the challenges he faced in building his practice. Dr. Patel explains how Advital, his software company, helps practices improve their marketing, communication, and patient journey. He emphasizes the need for accountability and process in running a successful practice and highlights the power of AI in lead management and conversion. Dr. Patel also discusses the future of AI in the industry and the importance of continuous improvement and adaptation.

Key Takeaways:

- Embrace AI and technology to improve marketing, communication, and patient journey.

- Accountability and process are essential for running a successful practice.

- AI can help manage leads, improve response times, and automate follow-ups.

- The fortune is in the follow-up; consistent and meaningful communication with patients is   crucial.

- The successful practice has a well-defined process for consultations, pre- and post-operative care.

If you are ready to create change and want to learn more about APX, please visit www.apxplatform.com to schedule a discovery call.

Please visit our youtube channel at: www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

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• The right time to sell a practice depends on factors such as whether you're still having fun, if your business is still growing, and if you've prepared yourself for the sale.
• Valuation is determined by factors such as EBITDA (earnings before interest, tax, depreciation, and amortization) and the multiple applied to it.
• Factors that can increase valuation include having multiple providers, being located in a growing region, and having a higher percentage of med spa revenue.
• It's important to get your financials in order and clean up any accounting issues before a sale.
• Communication and community are key to running a successful clinic, and it's important to find a partner who values these aspects.

If you are ready to create change and want to learn more about APX, please visit www.apxplatform.com to schedule a discovery call.

Please visit our youtube channel at: www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

If you found this episode valuable, please share this with a friend or colleague that would benefit from listening.

Terri Ross sits down with Claire Larson and Jennifer Hatton, Co-Founders of MedSpa Social to talk about a topic that is the source of a lot of anxiety among medical spa owners – how to execute a winning social media strategy. If you are like most med spa owners, you have a ton of questions about social media. On today’s podcast, Terri’s engaging interview will get you the answers you need! So tune it as you’ll want to listen to this episode to save time and money when it comes to social media!

Download the MedSpa Social Channels Basics Checklist: https://inboundphotos.shootproof.com/gallery/22417081

If you are ready to create change and want to learn more about APX, please visit www.apxplatform.com to schedule a discovery call.

Please visit our youtube channel at: www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

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Terri Ross interviews Drew Fine, a Fractional Executive and Advisor for Get Hair MD. They discuss the non-invasive hair loss solutions offered by Get Hair MD and how it can be a profitable revenue stream for aesthetic practices. Drew shares his background in the aesthetic space and his experience working with major companies in the industry. He explains the history and business model of Get Hair MD, which focuses on licensing their suite of solutions and protocols to aesthetic practices.

The goal is to create a brand new hair vertical within these practices, offering exclusive territories and marketing support. Drew highlights the target audience for Get Hair MD, which includes patients suffering from hair loss and thinning hair. He emphasizes the non-invasive nature of the treatments and the high completion rate of the protocol. Drew also discusses the training and marketing support provided by Get Hair MD, including social media advertising and influencer partnerships. The episode concludes with a call to action for interested practitioners to reach out to Drew for more information.

Key Takeaways:

• Get Hair MD offers non-invasive hair loss solutions for aesthetic practices.
• The business model involves licensing the suite of solutions and protocols to practices, providing exclusive territories and marketing support.
• The target audience includes patients with hair loss and thinning hair, who are looking for non-invasive treatments.
• The protocol has a high completion rate and can be customized to fit into existing treatment offerings.
• Get Hair MD provides training and marketing support, including social media advertising and influencer partnerships.

If you are ready to create change and want to learn more about APX, please visit apxplatform.com to schedule a discovery call.

Please visit our youtube channel at: www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQIf you found this episode valuable, please share this with a friend or colleague that would benefit from listening.

Key Takeaways:

1. Sales training is an investment with a high return on investment for aesthetic practices.
2. Providers have an obligation to diagnose and provide comprehensive treatment plans for patients.
3. Effective sales training can build trust, increase revenue per hour, and improve patient retention and lifetime value.

In this episode, Terri discusses the importance and value of sales training for aesthetic practices. She emphasizes that as providers, it is their obligation to diagnose and provide the best possible treatment plan for patients. Terri shares her own background in sales and highlights the need for comprehensive and holistic treatment plans in aesthetic medicine. She also addresses common misconceptions and fears around sales in the industry. Terri provides insights into the six proven methods of what sales training can do for a practice, including building trust, increasing revenue per hour, and improving patient retention and lifetime value.

If you are ready to create change and want to learn more about APX, please visit apxplatform.com to schedule a discovery call.

Please visit our youtube channel at: www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

If you found this episode valuable, please share this with a friend or colleague that would benefit from listening.

Tune in to this episode of In Touch with Terri as she shares some exciting news about the recent merger that just took place between APX Platform and Engage Technologies Group and how the addition of the patient engagement feature along with APX’s practice optimization provides a comprehensive practice performance system that will
revolutionize the medical aesthetics industry.

Terri will take a deep dive into the value of patient engagement, the critical gap that currently exists in the industry, how it can differentiate your practice and give you a competitive edge, and enhance the patient experience by fostering buy-in, helping to provide education which makes them more informed and proving a higher patient conversion ratio.

If you are ready to create change and want to learn more about APX, please visit apxplatform.com to schedule a discovery call.

Please visit our youtube channel at: www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

If you found this episode valuable, please share this with a friend or colleague that would benefit from listening.

Join Terri Ross for this informative episode of InTouch with Terri as she sits down with Nick Mattia of Care Credit to talk about the importance of offering patient financing solutions in your medical aesthetic practice. 

We’ve all been watching the economy for signs of a recession. You might have questions and be wondering what you can do to prepare yourself for patients who may be hesitant to spend? We’ve got answers, so you’ll want to listen to this power-packed podcast to learn how patient financing can play a significant role in recession-proofing your practice.

f you are ready to create change and want to learn more about APX, please visit https://apxplatform.com to schedule a discovery call.

Please visit our youtube channel at: https://www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

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Tune in to this high-energy, dynamic episode of InTouch with Terri as she sits down with Drew Plotkin, Emmy award-winning producer; author; and marketing guru to some of the biggest names in beauty, consumer goods, and entertainment industry – as well as the Founder and CDO (Chief Dude Officer) of men’s skincare line DERM DUDE.

Terri and Drew dish about:

• His rise to the top of the mens’ grooming industry

• The latest trends and areas of opportunities over the next 5-10 years in men’s skincare and grooming

• What actions aesthetic practices can take now to prepare for those changes

• And finally how aesthetic practices can better reach the male demographic in creative and innovative ways.

If you are ready to create change and want to learn more about APX, please visit https://apxplatform.com to schedule a discovery call.

Please visit our youtube channel at: https://www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

If you found this episode valuable, please share this with a friend or colleague that would benefit from listening. 

Tune in to this brand new episode of InTouch with Terri as she sits down with Eric Casaburi, founder and CEO of Serotonin Centers to talk about building and scaling a brand in the aesthetic space.  Terri and Eric have an enlightening conversation about his entrepreneurial spirit and journey and his passion for advancing the health and well being for men and women. 

• You’ll hear how after spending 15+ years growing on the most nationally recognized fitness brands—with over 150 gyms, serving 500,000+ members, across 16 states under his leadership, Eric noticed many health and fitness enthusiasts were fighting an uphill battle against their own aging process and were no longer getting the results they expected from their efforts.

• Wanting to give them a solution to recalibrate, Eric founded Serotonin Anti-Aging Centers in 2021–giving members and clients a road map for their lifelong wellness journey, no matter where they are on the continuum. 

• He has since built and scaled an incredible brand and has more than 40 new franchise locations in development.

If you are ready to create change and want to learn more about APX, please visit https://apxplatform.com to schedule a discovery call.

Please visit our youtube channel at: https://www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

If you found this episode valuable, please share this with a friend or colleague that would benefit from listening. 

Tune in to this dynamic episode of InTouch with Terri as she sits down with Ignacia Fanlo (Iggy), founder and CEO of Vansanity to talk about the “We Work” concept for medical aesthetic practitioners and entrepreneurs and his new CloudMedSpa service – a non-branded, franchise available to ANY and ALL medical spas and aesthetic practices anywhere in the world. 

We’ll hear how he developed the concept, what challenges or hurdles it helps solve for aesthetic practices, and why you might want to be the first in your area to participate.

If you are ready to create change and want to learn more about APX, please visit https://apxplatform.com to schedule a discovery call.

Please visit our youtube channel at: https://www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

If you found this episode valuable, please share this with a friend or colleague that would benefit from listening. 

To kick off 2023, enjoy this power-packed, real talk episode of In Touch with Terri as Terri dishes out How To Bulletproof Your Practice in 2023 with 10 tips on how to succeed despite economic conditions.

Register for the Aesthetic Success 4/S Summit in Park City, Utah on February 16, 2023 before January 15th to lock in the early bird special!  Reserve now https://www.theaestheticsuccess.com/

If you are ready to create change and want to learn more about APX, please visit https://apxplatform.com to schedule a discovery call.

Please visit our youtube channel at: https://www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

If you found this episode valuable, please share this with a friend or colleague that would benefit from listening. 

Join Terri Ross for a one-on-one interpersonal episode of InTouch with Terri as she reflects on the top 7 things she learned from 2022, including what it means to to be an entrepreneur, a team leader, taking a solution-based approach, and so much more!

Terri teaches how this newfound knowledge is going to fuel her 2023, as 2022 is rapidly approaching the rear view mirror.

If you are ready to create change and want to learn more about APX, please visit https://apxplatform.com to schedule a discovery call.

Please visit our youtube channel at: https://www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

If you found this episode valuable, please share this with a friend or colleague that would benefit from listening. 

If you found this episode valuable, please share this with a friend or colleague that would benefit from listening. 

If you found this episode valuable, please share this with a friend or colleague that would benefit from listening. 

If you found this episode valuable, please share this with a friend or colleague that would benefit from listening. 

• Greg and his innovative new procedure, MyEllevate, changing the game for facelift clients and practices alike
• How to decipher where this new procedures fits in the market, and how it could fit into your practice
• How you can increase efficiency and profitability by integrating new technology into your practice
• And more…!

Learn more about MyEllevate: https://myellevate.com

If you found this episode valuable, please share this with a friend or colleague that would benefit from listening. 

• The biggest challenges to overcome when opening up your own practice
• What it takes to be a solopreneur
• What key investments were made to take the business to the next level

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