offer strategy

Want to stop chasing clients through DMs, paid advertising and frantic, make-a-wish marketing strategies? Of course you do babe, because being desperate for clients isn’t going to get you the freelance business of your dreams! So in this episode of Fiercely Freelance, I’m going to give you three tips you can put in place TODAY to attract more top clients to you.

I break down the difference between ‘closed’ and ‘open’ energy  and ‘attached’ and ‘detached’ marketing styles so that you can see which kind of marketing works better to attract clients. Then I share my three key tips to get great clients through your door, covering how to talk about your business on social media and what your offer suite should include. Stay tuned to the end to hear my bonus tip on creating a direct channel to talk to your current and future clients! 

This episode is sponsored by The Lonely Girls Work-from-Home Club, THE online co-working container for creative women who want to get their best work done in less time, make new friends and see their business reach new heights.

This is the work-from-home girl gang you’ve been wishing for. With online coworking, exclusive group chats, coffee catch ups and in-person dinners, The Lonely Girls WFH Club is ready to give you 3 months of creative coworking and business energy.

Now here's the deal: they only open their doors to new members a handful of times a year…and they’re accepting new members right now!

So if you’ve been missing a sense of community in your freelance journey, this is your chance to meet and connect with other freelance women who just get it.

And, I’m officially joining as a Lonely Girl so I’ll see you there!

Use the code CEELS20 for 20% off your 3 month membership

Sign up here: https://www.flowstate-creative.com/secret-lonely-girls-wfh-club 

Check out Flow State Creative on Instagram: https://www.instagram.com/flowstatecreative/

Got questions about Offer Suite Oracle or today’s sponsor The Lonely Girls Work-from-Home Club? Then hop on over to my Instagram! I always love hearing from you, babe!

Timestamps

[1:16] Hey love! Wanna have more clients? Then you need to try attraction marketing!

[2:29] Closed vs. Open marketing styles 

[5:46] What closed marketing energy looks like

[7:03] Tip #1: Show up, consistently!

[10:21] Tip #2: Make an offer suite

[12:24] Tip #3: You’re an expert babe, so show it!

[13:54] BONUS tip! Grow your own marketing channel

[16:20] Want to know more? Check out my Offer Suite Oracle program!

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Offer Suite Oracle Program

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This episode of Fiercely Freelance is about one of my all-time favourite topics and is packed full of incredible and valuable insights. Because I love you and I want you to succeed as a freelancer, I’m giving it all to you for FREE. Grab a pen and paper my love, because I’m telling you the 10 Offer Strategy mistakes that you need to avoid!

Today I share the 10 common Offer Strategy mistakes that I see freelancers making. These mistakes lead to freelancers being overworked, underpaid and pushed around by clients who’ve never heard the word “boundary” before. My tips will help you to design an offer suite that actually works for you and allows you to live your best freelancing life. And if you need some help to create or tweak your amazing offers, at the end of the episode I give details about my exciting Offer Suite Oracle program which is opening soon 🔥🔥🔥

This episode is sponsored by The Lonely Girls Work-from-Home Club, THE online co-working container for creative women who want to get their best work done in less time, make new friends and see their business reach new heights.

This is the work-from-home girl gang you’ve been wishing for. With online coworking, exclusive group chats, coffee catch ups and in-person dinners, The Lonely Girls WFH Club is ready to give you 3 months of creative coworking and business energy.

Now here's the deal: they only open their doors to new members a handful of times a year…and they’re accepting new members right now!

So if you’ve been missing a sense of community in your freelance journey, this is your chance to meet and connect with other freelance women who just get it.

And, I’m officially joining as a Lonely Girl so I’ll see you there!

Use the code CEELS20 for 20% off your 3 month membership
 

Sign up here: https://www.flowstate-creative.com/secret-lonely-girls-wfh-club 

Check out Flow State Creative on Instagram: https://www.instagram.com/flowstatecreative/

Got questions about Offer Suite Oracle or today’s sponsor The Lonely Girls Work-from-Home Club? Then hop on over to my Instagram! I always love hearing from you, babe!

Timestamps

[1:10] Hello love! Today’s episode a 👑 masterclass 👑 on Offer Strategy 

[3:21] But Ceels, what the f*ck is an offer suite?? 

[4:45] Mistake #1: You’re selling skills, not experiences

[6:24] Mistake #2: You value-stuff

[8:46] Mistake #3: You’ve got too many offers 

[10:18] Mistake #4: You’ve got too much variety

[13:42] Mistake #5: Your offers cannibalise each other

[15:15] Mistake #6: You price based on assumptions

[17:44] Mistake #7: Your offers don’t have boundaries

[19:28] Mistake #8: Your offers have a boring name

[21:18] Mistake #9: Your offers don’t have authority

[21:57] Mistake #10: You don’t have the self-belief to sell

[23:32] How you can learn more about building your dream offer suite
 

Useful Links

Sign up for Offer Suite Oracle

FOLLOW ME ON SOCIALS

Instagram

LinkedIn

TikTok

::

JOIN MY LIST

Sign up for my weekly email series, Peaceful Service Pro – the no-BS guide to making more £££ in business on a chilled AF schedule.

::

WORK WITH ME

Offer Suite Oracle VIP Intensive

Offer Suite Oracle Program

Visit my Website

Book a Disco Call

::

FOLLOW + CONNECT WITH CEELS

https://www.instagram.com/ceels.lockley/

https://www.linkedin.com/in/ceels/

::

GET MY WEEKLY EMAILS

Subscribe for Profitable Peace, the weekly email series that teaches you how to double your corporate salary working just 20hrs/week:

https://www.ceelslockley.co/email-list

::

APPLY FOR COACHING

Submit an application for my 1:1 coaching and group programs:

http://ceelslockley.co/application

Wanna sell more of your services this year? In this week’s episode of the podcast I’m here to guide you through both how to create compelling offers for your dream clients, and how to sell them with ease.

As a strategist specialising in offer suite development for freelancers and service providers, I’ve seen first-hand how the right offers can transform both your business mindset and your sales figures.

Tune in to this episode if you’re keen to learn more about evolving your offers –what these are, how they need to work for you and your clients and how to develop your offerings so that your dream clients buy them time and time again.

You’ll also hear:

• The definition and anatomy of an “offer”
• The difference between a service VS an offer
• How to create an offer that appeals to your dream client
• Why selling a skill is not enough of a proposition
• Transformation, value and advantage = the 3 essential ingredients of an offer
• Why you MUST know your offer inside out
• Tips for selling on social media and your website

Want more help and support developing your offers?

Book a disco call to chat with me about your business, your goals and to see if we might be a good fit to work together 💜

::

FOLLOW ME ON SOCIALS

Instagram

LinkedIn

TikTok

::

JOIN MY LIST

Sign up for my weekly email series, Peaceful Service Pro – the no-BS guide to making more £££ in business on a chilled AF schedule.

::

WORK WITH ME

Offer Suite Oracle VIP Intensive

Offer Suite Oracle Program

Visit my Website

Book a Disco Call

::

FOLLOW + CONNECT WITH CEELS

https://www.instagram.com/ceels.lockley/

https://www.linkedin.com/in/ceels/

::

GET MY WEEKLY EMAILS

Subscribe for Profitable Peace, the weekly email series that teaches you how to double your corporate salary working just 20hrs/week:

https://www.ceelslockley.co/email-list

::

APPLY FOR COACHING

Submit an application for my 1:1 coaching and group programs:

http://ceelslockley.co/application

I would be lying if I said I wasn’t slightly (or very) terrified to hit publish on this episode. Cue the vulnerability hangover. BUt I know this is going to be SO valuable for so many of you out there so I know that sharing this with you is the right thing to do.

I am giving you an in-depth, behind the scenes look at my latest pre-sale promotion. I’ll let you in on a little secret: it did not go as planned in more ways than one. I don’t want to give it all away now but let’s just say it was a true evolution in more ways than one for me and for the business.

In this episode, you’ll learn:

• How my signature program, Radiant, came to be, on Purpose.
• The nitty-gritty details of my pre-sale promotion & launch strategy
• What I mean when I say this experience truly ignited an evolution in me and my business
• The biggest lessons that I learned along the way and where the Radiant (on Purpose) program stands today and going forward.

Check out my free workshop series - Human Design Marketing Strategy & Business Alignment. Sign up here: https://www.breekuryk.com/human-design-marketing-strategy

Want to dive deeper into building an intuition-led business using human design & gene keys? Work with Bree: https://www.breekuryk.com/work-with-me

Get the visual version of the podcast by subscribing to my YouTube channel: https://www.youtube.com/c/BreeKuryk