referral partners

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Episode 019 of Real Estate Team OS features Mike Heddle, Broker and Team Leader of Heddle Real Estate in Hamilton, Ontario.

Learn how he built their real estate practice on four specific verticals, including relocation, new construction, property investing, and referrals through a tight network.

Hear about the $300,000 they pay out in referral fees each year as a marketing cost he’s glad to pay - in large part because it’s a variable cost in their highly productive and profitable business.

And listen for specific language around a consultant’s approach, a sales partner, and a real estate practice.

Watch or listen to this conversation with Mike Heddle for:
- A quick dive into the necessary presence and balance of leadership, drive, systems, accountability, and culture for team success
- Flipping the org chart upside down as a leader (like a bee apiary)
- The need for a North Star to align individual goals and success with team goals and success (and an overview of their core values)
- The Heddle Group real estate team as a product of necessity (too much opportunity to deliver the level of service he was building his reputation on)
- Their first vertical - a relocation partnership with a world-renowned medical research center
- Their second vertical - a new home construction partnership with a builder
- The vertical strategy “makes the phones ring off the hook” and generates 120-140 organic, inbound leads each month
- Their third vertical - a real estate investment network (1/3 of their business, about 100 of the 300 transactions each year)
- Their fourth vertical - connecting with the top 1% in Royal LePage and the fortunate market dynamics an hour outside of Toronto
- A deeper dive into how you can leverage their third vertical - "the best ROI" in their business and “one of the strongest value propositions” they’ve put out to prospects, clients, and the market
- The four financial fundamentals of investment properties
- Specializing by vertical and lead routing by vertical
- Why he’ll likely always stay in sales production and won’t likely pursue a mega team structure

At the end, learn about the NHL teams he’s loved, the “wooden skis” upgrade, and a renewed focus on health (specifically: sleep).

Learn more about Heddle Real Estate:
- https://liveinhamilton.ca

Learn more about The Deal of the Week:
- https://dotw.ca

Connect with Mike Heddle:
- https://www.instagram.com/mike.heddle

Learn more about Real Estate Team OS:
- https://www.realestateteamos.com
- https://linktr.ee/realestateteamos

Follow Real Estate Team OS:
- https://www.instagram.com/realestateteamos/

- https://www.tiktok.com/@realestateteamos/

Get subscriber-only episodes instantly, plus email-exclusive insights and guest previews every week - sign up at https://www.realestateteamos.com/subscribe

Dan Purdy is a Director of Partnerships for Cultivate Advisors. Cultivate Advisors is one of the fastest-growing small-to-medium-sized business advisories in North America, appearing on the Inc. 5000 list for the last 4 consecutive years. They partner with committed entrepreneurs in propelling their businesses beyond expectations. Dan is a veteran of numerous Fortune 500 companies, a published author, and a Lean Six Sigma Black Belt. As an entrepreneur himself, Dan started 4 ventures with 2 exits. He speaks with entrepreneurs and business owners daily, qualifying them for a 2-hour FREE advising session with one of Cultivate Advisors' 60+ experienced business advisors in 160+ industries. 

00:00 - 00:24 “One or two connections could actually turn into not hundreds of thousands but millions based upon the various degrees of separation between me and them.” — Dan Purdy

00:25 - 00:42 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:43 - 01:52 Dan’s Background

01:53 - 11:00 Marketing Essentials Moment: How to spend your Marketing Budget

11:01 - 12:07 Welcome to the show, Dan!

12:08 - 13:10 F.I.R.E.S. (financial, internal, relational, external, and spiritual)

13:11 - 17:03 Cultivate Advisors – Visit: linkedin.com/company/cultivateadvisors

17:04 - 22:25 Expanding client base through LinkedIn and organic outreach

22:26 - 25:43 Growing your network through referrals

25:44 - 27:02 Getting access to opportunities to interact with huge entrepreneurs because of referral partners

27:03 - 27:48 Misfits Markets. Get organic produce and sustainably sourced groceries delivered at up to 40% off grocery store prices.

27:49 - 31:39 Using an AI tool that will encourage leads to engage in a conversation on LinkedIn

31:40 - 33:25 Developing authentic relationships

33:26 - 36:36 Getting off AI automation to engage in more genuine, honest human interaction

36:37 - 39:19 Targeting your ideal client persona

39:20 - 42:11 How to give value to your messaging

42:12 - 47:08 The Arctic Survival game

47:09 - 48:45 Sign up for a free 2-hour advisory session. Visit: cultivateadvisors.com

48:46 - 48:55 Thank you so much, Dan!

48:56 - 49:20 Give us a review! Enjoy your marketing journey!

49:21 - 50:05 Join The Marketing Expedition Community today!

#linkedinmarketing #linkedin #linkedintips #digitalmarketing #socialmediamarketing #aitools #ai #artificialintelligence #newtech #referralpartners #referralmarketing #referralbusiness #growyourbusiness #referralprogram 

The following guest sits down with host Justin White:

•   Andrew Cady – Team Leader and Mortgage Loan Originator, UMortgage


When People Think of Mortgages, They Should Think of You

When assessing your brand as a loan originator, ask yourself this question: When people think of mortgages, do they think of you? Listen to Episode #41 of Good. Better. Broker. as we talk with Andrew Cady, a former retail LO who brought an epic brand with him when he switched to wholesale. 

In this episode of the Good. Better. Broker. podcast, you’ll learn how to build and maintain a brand that will keep you topofmind with borrowers and referral partners.


In this episode, we discuss ...

•   1:26 – Andrew talks about his transition from retail to wholesale
•   2:42 – Andrew describes what a brand means to him
•   4:08 – How Andrew’s brand has evolved over the years
•   5:07 – The importance of borrowers and real estate agents remembering you
•   6:25 – Andrew’s advice for creating a brand
•   7:25 – The three pillars of Andrew’s company and how they influence his brand
•   10:33 – How Andrew leverages social media to amplify his brand
•   12:05 – Andrew on how he’s built a follower base of real estate agents
•   14:28 – How Andrew coaches his team on building their brand
•   18:05 – How Andrew approaches his reputation as a mortgage loan originator


Resources Mentioned in This Episode:

Temporary Rate Buydowns


Show Contributor:

Connect on LinkedIn
Connect on Facebook
Connect on Instagram

Justin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.

Connect with Justin on LinkedIn, Instagram or Twitter


Connect with UWM on Social Media:

•   Facebook
•   LinkedIn
•   Instagram
•   Twitter
•   YouTube

Head to uwm.com to see the latest news and updates.

Dennis Black Mortgage Finance & Real Estate Sales Training (https://dennisblack.com/) leads the industry in master sales training classes for loan officers, mortgage professionals and real estate agents across the United States.

Dennis Black & Associates specialize in sales and management development for the mortgage finance and real estate industry. This includes training for consumer direct, retail mortgage, wholesale mortgage, correspondent lending, mortgage insurance and real estate agent audiences. Dennis Black & Associates was established in 1988 by Dennis M. Black after an extensive professional sales career spanning multiple industries. Dennis Black Mortgage Finance & Real Estate Sales Training has trained more than 150,000 people on the keys to building relationships and making more money in a challenging mortgage environment.

Need a master sales trainer for your next event?

Learn more at https://dennisblack.com/

Marketing your growing business today can sometimes get overwhelming. 

There seems to be a never-ending list of new social media tactics and platforms to embrace. 

New marketing trends also pop up every few days and seem to die overnight!

When surrounded by all these shiny bright objects in the form of so-called new and cutting-edge digital marketing ideas, we sometimes forget that old-school marketing strategies work too!

And in today's digital chaos, kicking it “old school” might be more effective than tying your marketing down to social media. 

So what are some examples of these "old-timey" marketing tactics, and how can you implement them today to help grow your business?

In this episode of Help! My Business Is Growing; I talk to our guest Nedra Rezinas about old-school or traditional marketing techniques that can help grow your business.

She shares her insights on how it is possible to cultivate leads and grow sales using timeless, tried, and tested techniques that have slowly been forgotten or ignored over the last years.

Nedra Rezinas is a marketing consultant who helps service-based entrepreneurs learn to delegate and outsource to scale their business and do more work in their "zone of genius". 

She has over 20 years of direct experience in marketing and online business, specializing in developing custom marketing strategies that attract high-value clients.

In this week's episode, we discuss:

02:33 What are some other ways people can market themselves that aren't exclusively attached to social media or having a social media presence?  

05:10 What do you see that works for your clients who might not have that big of a social media presence? 

07:49 Do you have clients who completely unplug from specific platforms like Instagram?

11:17  For people who want to send something personal or reach out via mail, should you have an existing list or database of leads or previous clients? 

12:53 How important is CRM when it comes to marketing?

14:08 What things should you track on your CRM?

15:36  What CRMs do you recommend or find particularly helpful for you and your clients?

18:49 What is referral partner marketing? 

21:35 How do you go about finding these referral partners? What do you use?  Where do you find them?

23:47 Where do you find network groups, and how do you vet them? 

26:50 How do you craft a "reaching out" or "just saying hi" email that is warm and sincere,  offers value, and is beneficial to your customer? 

36:51 If someone wants to move their marketing away from social media, what is the next, tangible step they can do in the next week or two to get them closer to all these "old-school, yet new-school, innovating tactics we discussed?

Resources:
Nedra Rezinas, Marketing Strategy & Business Coach:
https://www.nedrarezinas.com/
LinkedIn:
https://www.linkedin.com/in/nrezinas/

HubSpot
Zoho
Less Annoying CRM
Cloze
Spark Toro
Gift.Grow.Win
Giftology by John Ruhlin

Kathy Svetina, Fractional CFO:
https://www.newcastlefinance.us/

Blog post | Traditional Marketing Strategies That Still Work in Today's Digital Age
https://www.newcastlefinance.us/post/traditional-marketing-strategies-that-still-work-in-today-s-digital-age

Learn more about the Troy Chamber on our website by clicking here!

Be sure to follow us on social media!

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Special thanks to our Presenting Sponsor, Trion Solutions and our Special Guest David LeVasseur with Superior National Bank.

Do you have a great network of both personal and professional contacts that help to spread the word of your business?  Referral partners are like mini business ambassadors and boy have they greatly helped me this past year.  In this episode I go over why I wanted to do something different in my business (networking), how I have built my relationships, and some small wins from those relationships.  I hope this episode inspires you to go out and start building your own referral network.

⚓⚓Please LIKE and SUBSCRIBE for more episodes!

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Dennis Black Mortgage Finance & Real Estate Sales Training (http://dennisblack.com/) leads the industry in master sales training classes for loan officers, mortgage professionals and real estate agents across the United States.

Dennis Black & Associates specialize in sales and management development for the mortgage finance and real estate industry. This includes training for consumer direct, retail mortgage, wholesale mortgage, correspondent lending, mortgage insurance and real estate agent audiences. Dennis Black & Associates was established in 1988 by Dennis M. Black after an extensive professional sales career spanning multiple industries. Dennis Black Mortgage Finance & Real Estate Sales Training has trained more than 120,000 people on the keys to building relationships and making more money in a challenging mortgage environment.

Need a master sales trainer for your next event?

Learn more at http://dennisblack.com/

Dennis Black Mortgage Finance & Real Estate Sales Training (http://dennisblack.com/) leads the industry in master sales training classes for loan officers, mortgage professionals and real estate agents across the United States.

Dennis Black & Associates specialize in sales and management development for the mortgage finance and real estate industry. This includes training for consumer direct, retail mortgage, wholesale mortgage, correspondent lending, mortgage insurance and real estate agent audiences. Dennis Black & Associates was established in 1988 by Dennis M. Black after an extensive professional sales career spanning multiple industries. Dennis Black Mortgage Finance & Real Estate Sales Training has trained more than 120,000 people on the keys to building relationships and making more money in a challenging mortgage environment.

Need a master sales trainer for your next event?

Learn more at http://dennisblack.com/