shannon roddy

Within the Amazon marketplace, the difference between prosperity and obscurity often boils down to a single skill: Amazon listing optimization. This is one of the key elements that separates triumphant brands from struggling ones.

In this episode, Shannon Roddy is joined by Liz LaVallee, Director of Client Operations at Avenue7Media, to dive deep into the very effective strategies employed by 7 and 8-figure brand owners to master the art of listing optimization.

But before we even get to the strategies, it's important to underscore the significance of mindset.

While listing optimization may seem like a mere technical exercise, the right mindset to have is one that emphasizes setting clear goals, creating well-defined plans, establishing metrics for tracking progress, and consistently iterating and improving.

The three fundamental pillars or outcomes of listing optimization should be:

- Improve traffic to the listing

- Increase conversion rates

- Enhance customer experience through clarity and satisfaction

Tune in to this episode to learn of the tactics in each of these three pillars of listing optimization that successful 8 figure brands use to create listings that attract, convert, and delight customers.

Key Takeaways

- The mindset difference in listing optimization (01:48)

- The goal of listing optimization (02:53)

- Listing optimization to improve conversion rate (04:30)

- Listing optimization to increase traffic (15:41)

- Listing optimization to enhance customer experience (24:27)

- Metrics to gauge listing optimization progress (38:30)

Additional Resources:

- Schedule a FREE consultation with the Ave7 team

- Grab the FREE Amazon Seller Central Checklist

- Get the book “The Amazon Jungle” book by Jason Boyce

- Learn more about Avenue7Media

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Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).

Follow us on your favorite podcast platform so you never miss an episode!

Amazon isn't just another sales channel; it's a diverse and intensely competitive eCommerce ecosystem.

A small percentage of sellers dominate the market and account for the majority of sales. The journey from an early-stage brand owner to a top Amazon seller requires more than just strategies and tactics.

Mindset is often the differentiating factor that propels certain sellers to the top of the Amazon marketplace.

While external resources like budget and product range do play a role, they can only take you so far. The internal factors, especially mindset, are what truly determine the trajectory of success.

Building a 7 or 8-figure brand demands a mindset that embraces change, values customer feedback, and focuses on long-term growth rather than short-term gains.

Applying traditional retail strategies won't suffice; even strategies that work on other eCommerce platforms won't work. Amazon requires dedicated expertise and an adaptable mindset to thrive in this ever-evolving landscape.

The journey to becoming a top Amazon seller begins with a mindset that aligns with the dynamic nature of the platform.

In this episode, Shannon and I delve into the mindset that sets apart the biggest sellers, highlighting the internal mindset factors that contribute to their success, including channel control, advertising, listings, product development, and more.

Let's dive right in!

Key Takeaways

- How much success on Amazon is dependent on mindset? (03:19)

- Success is more about mindset than resources (08:16)

- Why is channel control so important (10:42)

- How do big sellers think about listings compared to smaller sellers (18:30)

- Advertising mindset that differentiates 8-figure brands from the rest (26:12)

- Key mindset differentiators in regard to product development (34:58)

- How big brands stay ahead of the competition on Amazon (43:01)

Additional Resources:

- Schedule a FREE consultation with the Ave7 team

- Grab the FREE Amazon Seller Central Checklist

- Get the book “The Amazon Jungle” book by Jason Boyce

- Learn more about Avenue7Media

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Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).

Follow us on your favorite podcast platform so you never miss an episode!

Amazon, the ecommerce powerhouse, is renowned for its frequent launches and experiments, often unveiling new features in April and October.

It is continuously innovating and ceaselessly exploring new avenues and refining its offerings to defend its huge ecommerce market share and even grow it.

Glimpses of Amazon's latest tests and innovations have started to emerge, offering a tantalizing preview of what's in store.

Amazon's relentless pace of change and continuous testing can be overwhelming for sellers. While being an early adopter of new features may not always yield long-term benefits, staying informed is crucial for making informed decisions for your business.

Keeping a finger on the pulse of Amazon's developments, businesses can adapt their strategies to harness opportunities and provide an exceptional shopping experience.

In this episode, Shannon and I explore some of the most intriguing developments that have caught our attention. From estimated units sold and AI-driven review summaries to the return of Seller Fulfilled Prime and strategic partnerships, Amazon continues to push boundaries and reshape the online shopping landscape.

Tune in to learn more about the new features Amazon is testing and what Shannon and I think about them.

Key Takeaways

- Estimated units sold appearing on the search results page (01:48)

- Amazon is summarizing Reviews with AI (05:18)

- Small Business Brand Names disappearing from titles (10:10)

- The return of Seller Fulfilled Prime (13:02)

- Posts have officially moved to the Ad Console (20:23)

- Shop similar items feature in infographics (23:28)

- Amazon's deal with Pinterest to make pins "shoppable" (25:15)

- Amazon sued by the FTC (31:29)

- Prime Day shopping event (34:07)

Additional Resources:

- Amazon Hands Out ‘Small Business’ Label to Huge Sellers By Theo Wayt

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- Schedule a FREE consultation with the Ave7 team

- Grab the FREE Amazon Seller Central Checklist

- Get the book “The Amazon Jungle” book by Jason Boyce

- Learn more about Avenue7Media

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Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).

Follow us on your favorite podcast platform so you never miss an episode!

Your sales are growing, and life is good until one day, you wake up to a huge drop in sales. A search for your product with keywords you rank well for shows that your product is nowhere on the search results page. Your listings have just been search suppressed…

In the last episode, we spent a lot of time breaking down that nefarious tactic called BuyBox suppression on Amazon that greatly affects product sales.

Today, we talk about search suppression and NCX delisting, which are less severe but still affect your product availability.

You know you have been search suppressed when a product you rank well is nowhere to be found on the search results page. You could be further down the results or even completely delisted due to negative return experiences, which affects your NCX score.

We discuss the 3 main things that can get your listing search suppressed, how to quickly identify when this happens and what to do to get unsuppressed.

Largely, it all boils down to following the rules, terms of service and listening to feedback for your customers once they return your products.

Tune in to this episode to learn more about search suppression, NCX delistings and the simple steps you can take to get your sales back.

Key Takeaways

- Go back to the Amazon fundamentals (01:00)

- How search suppression impacts sales (01:52)

- Why do you get search suppressed? (05:38)

- Terms that require further certifications (09:31)

- Tools to help you identify search suppressed listings (12:04)

- NCX score and what affects it (13:20)

- How to quickly search suppressed issues and NCX scores (18:58)

- Episode recap (21:53)

Additional resources:

- Schedule a FREE consultation with the Ave7 team

- Grab the FREE Amazon Seller Central Checklist

- Get the book “The Amazon Jungle” book by Jason Boyce

- Learn more about Avenue 7 Media

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Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).

Follow us on your favorite podcast platform so you never miss an episode!

Shannon Roddy is an Amazon expert, specializing in helping food business launch and scale on the Amazon marketplace. Join cohosts Vallery and Ethan for an enlightening conversation about how food entrepreneurs can use the reach and popularity that Amazon provides to build their businesses.

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