side business

Career specialization has been associated with having a passion for a particular field or industry, and being a great way to create a niche for yourself. But, is that really the smartest career decision? In this episode, co-hosts Lori Vajda and Nola Boea discuss the advantages and disadvantages of pursuing a “career path” versus creating a “career portfolio.” They share 7 avenues for diversifying your career portfolio so you can create multiple streams of income.   

Thanks for Listening!

Ready to diversify your business so you earn multiple streams of income? Could you use help developing your business and personal brand? Schedule a free 20 min. consultation call now. 

If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Find out more about us and our services at Sticky Brand Lab

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook! 

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn 

• The definition of career diversification/career portfolio and how it can financially benefit you.  
• Why diversifying your career helps you gain more leverage and become more professionally valuable.
• 7 ways to diversify your experience, knowledge, and skills while still working a traditional career track.

Key points Nola and Lori are sharing in this episode:

(3:41:90) How the ‘Great Resignation’ has led to this new definition of a successful career path.   

(7:16:06) The definition of portfolio work and how it applies differently depending on whether you’re career is as a specialist or generalist. 

(10:54.58) Three career and income advantages of career diversification. 

(11:47.75) The top seven ways to diversify your professional career portfolio so you create multiple income streams.

Resources 

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

Sign up for our newsletter and never miss another podcast episode

This episode was supported by: Be-YOU-nique

ConvertKit: Our #1 Favorite Email Marketing Platform 

(This is an affiliate link)

Podcast Transcript

Join Mark and Mat as they answer your difficult Self-Directed retirement plan questions. Mark and Mat dive deep into all of your questions on Self Directing your Roth IRA, 401(k), Traditional IRA, Coverdale, HSA, and more. To submit your questions, listen, search for prior episodes, or sign up for their Weekly Free Newsletter, visit https://directedira.com/podcast

Learn how to take control of your retirement - https://directedira.com/

Self-directed IRA Podcast - https://matsorensen.com/podcast/

Shop my products - https://shop.matsorensen.com/

Blog & Articles - https://matsorensen.com/blog/


Connect with Mat online:
Instagram: https://www.instagram.com/matsorensen/
Facebook: https://www.facebook.com/mat.sorensen.1
LinkedIn: https://www.linkedin.com/in/matsorensen/
Twitter: https://twitter.com/matsorensen
YouTube: https://www.youtube.com/@MatSorensen

Passive income, the idea of making money while you sleep so you can quit your traditional job, or without having to do much work, has become a very popular idea in recent times. 

The idea intrigued our co-hosts, Lori Vajda and Nola Boea. So, they decided to investigate and what they learned surprised even them, and in this episode, they’re sharing the myths, realities and action steps you can take to make passive income work for you and your business.

Thanks for Listening!

Ready to diversify your business so you earn multiple streams of income? Could you use help developing your business and personal brand? Schedule a free 20 min. consultation call now. 

If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Find out more about us and our services at Sticky Brand Lab

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook! 

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn 

• Why we love the idea of passive income and how influencers hook us into buying the products, programs or opportunities that they are selling. 
• With so many different definitions, we wanted to provide a simple one to define what is passive income, and what it is not. 
• If you are interested in making passive income so you can enjoy more financial freedom, we’re busting 3 myths to help you in your journey.

Key points Nola and Lori are sharing in this episode:

(2:06:37) Defining the concepts of diversifying income sources and professional pursuits. What are they and how can you use them to bring in more income?

(6:45:32)  True or false, generating passive income simply requires you either acquiring or building an asset first? 

(9:31.93) The truth, reality and tips for producing a passive income product that many people overlook. 

(12:04.85) While passive income may be a ticket to financial freedom, you’ll want to follow these tips before getting started.

Resources 

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

Sign up for our newsletter and never miss another podcast episode

This episode was supported by: Be-YOU-nique

ConvertKit: Our #1 Favorite Email Marketing Platform 

(This is an affiliate link)

Podcast Transcript

According to researchers, entrepreneurs tend to have a healthier, more positive approach to setbacks and overcoming challenges. So, co-hosts Lori Vajda and Nola Boea set out to identify the top 5 characteristics of entrepreneurial thinking. But, what if you’re not interested in starting your own business? No matter, these same skills can be beneficial regardless of the career or side business you’re pursuing.   

Thanks for Listening!

Ready to diversify your business so you earn multiple streams of income? Could you use help developing your business and personal brand? Schedule a free 20 min. consultation call now. 

If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Find out more about us and our services at Sticky Brand Lab

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook! 

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn 

• Why anyone, whether you’re an employee or an aspiring entrepreneur, can benefit from thinking like an entrepreneur. 
• What is an Entrepreneurial Mindset?
• How to overcome limiting beliefs that stop you from reaching your goals.
• The 5 foundational characteristics of entrepreneurial thinking.

Key points Nola and Lori are sharing in this episode:

(2:33:37) Defining the entrepreneurial mindset.   

(4:45:11)  How is the mindset of an entrepreneur different and why can everyone benefit from thinking like one? 

(5:54.88) You don't have to start a business to be considered an entrepreneurial thinker. 

(7:24.95) The top 5 foundational characteristics of entrepreneurial thinking anyone can develop and start using.

Resources 

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

Sign up for our newsletter and never miss another podcast episode

This episode was supported by: Be-YOU-nique

ConvertKit: Our #1 Favorite Email Marketing Platform  (This is an affiliate link)

What does it take to stand out, so you get noticed for all the right reasons in virtual meetings like Zoom, Microsoft Teams, and other video conferencing platforms? And is what you don’t say more important than what you do say? These are just a few of the questions co-hosts Nola Boea and Lori Vajda set out to address is this episode. And their recommendations for how you can have better engagement, more memorable virtual interactions and make a strong first impression might just surprise and help you get the recognition you deserve.   

Thanks for Listening!

Ready to diversify your business so you earn multiple streams of income? Could you use help developing your business and personal brand? Schedule a free 20 min. consultation call now. 

If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Find out more about us and our services at Sticky Brand Lab

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook! 

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn 

• Why the recommendations for how to show up on virtual meetings is all wrong. 
• What is digital body language?
• How, in the world of virtual communications, nonverbal cues often speak louder than our words.
• The 7 of the most effective tips for using non-verbal communication to make a strong impression on virtual meetings.

Key points Nola and Lori are sharing in this episode:

(3:14:47) What conventional wisdom about virtual meetings is missing and how science says we should behave on video conferencing platforms.   

(6:25:15) Three tips essential tips you should be doing before you even show up on a virtual meeting.

(10:37.38) When you’re looking into the camera, where exactly should your eyes be looking? Most people get this wrong, which is why tip number 4 is do important. 

(17:39.45) Non-verbal cues for the small video screen that will help you appear confident, engaging and likable.

Resources 

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

Sign up for our newsletter and never miss another podcast episode

This episode was supported by: Be-YOU-nique

ConvertKit: Our #1 Favorite Email Marketing Platform  (This is an affiliate link)

Podcast Transcript

If you’ve been thinking about getting into the NFT space and investing in projects, Discord interactions are a must. In this episode, Lori Vajda and Nola Boea sat down with Christine Gu, digital artist and co-founder of the NFT art project, Mini Monkey Mafia. As the former community manager, Christine shares her experience and knowledge so you can learn the basics of using Discord servers.

Come take a listen and find out how you can get started and navigate the NFT Discord community. Hint: it’s easier than you think.  

Thanks for Listening!

Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now. 

If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook! 

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn 

• What Discord is and why it’s important for the NFT community.
• How project teams, moderators, buyers, collectors, and interested audiences come together for discussions, streaming events, promoting new launches, getting solutions to problems, sharing ideas, having fun, and a lot more.
• Tips to get started on the Discord platform. 
• How to navigate and use channels within an NFT community. 

Key points Nola and Lori are sharing in this episode:

(3:13:37) Christine explains what Discord is, how to get started, and what you need to know to join one within the NFT community.  

(8:29:70) Discord has challenges for building and maintaining communities making communication a problem, which is why the different channels are so important.

(14:21.98) Because you can be anonymous on Discord, people new to the space can feel the unpredictability of buying and selling NFTs. Here are the positives and negatives of using the platform. 

(17:07.30) Tips and recommendations for engaging and creating a positive experience on NFT Discords.

Resources 

You can subscribe to Lori and Nola's show on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

Connect with Christine Gu: 

Christine's personal portfolio: https://christinegu.com/ 

Christine's Twitter: https://twitter.com/chr15tine_gu 

Mini Monkey Mafia OpenSea link: https://opensea.io/collection/minimonkeymafia 

Mini Monkey Mafia website: https://monkeymafia.co/ 

ConvertKit: Our #1 Favorite Email Marketing Platform  (This is an affiliate link)

Podcast Transcript

With more of us attending webinars or conducting client meetings over Zoom and other video conferencing platforms, what looks good in person can be unflattering on camera. In this episode, co-hosts Nola Boea and Lori Vajda talk with professional stylist and image consultant, Solita Roberts to get wardrobe tips so you can stand out for all the right reasons on your next video meeting.

Solita is the founder of Style To Impact, a personal styling and image consulting agency working with high-performing, purpose-driven female entrepreneurs and professionals.

Thanks for Listening!

Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now. 

If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook! 

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn 

• 
  
• How you come across visually is a form of communication, which is why your visual appeal is really important.
• Ways to leverage your authentic style so you can confidently and consistently show up as your best self on camera.
• Styling tips so your overall presence WOWs for all the right reasons on your next virtual Zoom meeting. 
• Tips so your lighting on camera lets the colors you’re wearing show up as boldly or vividly as you want them to.

Key points Lori and Nola are sharing in this episode:

(3:10:32) The new definition of personal branding and how to align it with your personal style.  

(5:13:72) There’s a difference between personal style and professional style. This is how you can infuse the two when you’re on a Zoom video conferencing meeting.

(8:57.63) A simple but effective way to determine whether or not a color that works in person also works on the camera. 

(14:46.30) The three types of clothing you should NOT wear on Zoom or other video conferencing calls.

Resources 

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

Connect with Solita Roberts: solita@styletoimpact.com 

Style To Impact website: https://styletoimpact.com/ 

Social Links:

LinkedIn: https://www.linkedin.com/in/styletoimpact/

Instagram: https://www.instagram.com/styletoimpact/

This episode was supported by: Be-YOU-nique

ConvertKit: Our #1 Favorite Email Marketing Platform 

(This is an affiliate link)

Podcast Transcript

If you have entrepreneurial aspirations, but lack the confidence or foresight to pursue them, this episode is for you. Co-hosts Lori Vajda and Nola Boea sat down with successful entrepreneur Kelly Alvarez Vitale to learn how a professional with no previous entrepreneurial experience or a background in business, turned her ambition of creating a purposeful business into a reality. 

Kelly is the CEO and Founder of Strategic Philanthropy Inc., a South Florida-based Woman Owned Company that works with corporations, governments, foundations, and organizations to assist them with their community outreach efforts.  

Thanks for Listening!

Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now. 

If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook! 

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn 

• How the lack of an entrepreneur role model is often an obstacle that holds women back, and what you can do to move past that obstacle. 
• Learn why your real world experience gives you an edge for creating a purposeful business. 
• Tips, tricks, hacks, and apps Kelly uses to run her business.
• How to tap into your professional network to identify potential clients and customers.

Key points Nola and Lori are sharing in this episode:

(6:20:73) While the statistics for women owned business are encouraging, women having access to funding lags behind men.  

(9:09:02) If the job or career you want doesn’t exist, entrepreneurship lets you create it. Tips to tap into a market that doesn’t currently exist.

(13:47.03) The 5 friendly, supportive and easier-to-use tools Kelly recommends for anyone starting a business. 

(18:25.30) Hiring help to support your business is important for growth. Here are some tips for knowing when and how to start.

Resources 

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

Connect with Kelly Alvarez Vitale: kelly@stratphil.com 

Strategic Philanthropy Inc. website: https://strategicphilanthropyinc.com/ 

This episode was supported by: Be-YOU-nique

ConvertKit: Our #1 Favorite Email Marketing Platform 

(This is an affiliate link)

Podcast Transcript

When you fall in love with a particular product, author, music, or artwork, it’s natural to want to know as much as possible about the talented founders behind them. As an entrepreneur your personal brand and your business brand go hand-in-hand. It is also the reason a strong personal brand is a solid business asset. In this episode Lori Vajda and Nola Boea take a closer look at how building a personal brand can take your startup to the next level and offer up 7 tips to help you create and build a relatable one. 

Thanks for Listening!

Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now. 

Sticky Brand Lab is the place for professionals who want to take their knowledge, experience or ideas on the road less traveled. 

If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook! 

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn 

• How a memorable and compelling personal brand can be an invaluable asset.
• The 3 major business benefits of intentionally building a personal brand.
• One of the biggest advantages of having a positive personal brand is that as more people know about you, your business reaps the benefit of increasing your company’s trust and credibility among prospective customers.

Key points Nola and Lori are sharing in this episode:

(3:31:37) Whether you think you have a personal brand or not, you do. The real question is whether your brand reflects the way you want to be known and here’s why that matters.  

(5:47:01) 5 not so great outcomes that can happen by ignoring or not taking charge of your personal brand - that you can actually do something about.

(10:28.69) Building your personal brand is just another way of organically marketing yourself and letting prospects know you can help them.

(13:05.63)  The 7 DIY tips for effectively creating and launching your strong personal brand.

Resources 

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

This episode was supported by: Be-YOU-nique

ConvertKit: Our #1 Favorite Email Marketing Platform 

(This is an affiliate link)

Podcast Transcript

Can you recall a time when you did or said something that didn’t go as planned? How did you respond to yourself? Did you offer up words of support or encouragement to yourself? Or, was your inner business critic at the ready with chastising and judgmental words? In this episode Lori Vajda and Nola Boea take a closer look at the mental, emotional and physical benefits of self-compassion, especially for entrepreneurs. It turns out that when we tap into our inner compassionate self, we’re far more likely to experience an increase in motivation and see ourselves as capable of achieving our business goals. 

Thanks for Listening!

Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now. 

Sticky Brand Lab is the place for professionals who want to take their knowledge, experience or ideas on the road less traveled. 

If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook! 

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn 

• For many small business owners and aspiring entrepreneurs when mistakes happen, it’s the inner voice of our harshly and most judgemental self that is often the most natural.
• New research shows that self-criticism often backfires – leading to unhappiness, increased stress and procrastination.
• Self compassion has shown to help entrepreneurs increase their emotional resilience, improve their health, wellbeing and productivity. And, just as importantly, it also helps us learn from our business mistakes.
• Easy self-compassion strategies for busy entrepreneurs. 

Key points Nola and Lori are sharing in this episode:

(3:23:07) Scientific evidence for self compassion demonstrates these eight benefits.  

(5:23:31) When we unleash the ‘holy trinity of self criticism’ on ourselves, our bodies often respond with these health issues.

(8:28.93) Five helpful tips plus one mantra for interrupting your inner critic.

Resources 

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

This episode was supported by: Be-YOU-nique

ConvertKit: Our #1 Favorite Email Marketing Platform 

(This is an affiliate link)

Podcast Transcript

As an entrepreneur it’s easy to focus on the needs of your business while ignoring your own physical, mental and emotional wellbeing. After all, who else is going to make your business a success? In this episode Lori Vajda and Nola Boea explore how intuitive self care helps you feel healthy, relaxed and better equipped to take on challenges of life and work. It turns out, prioritizing your self care needs may be the key to unlocking business success. 

Thanks for Listening!

Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now. 

Sticky Brand Lab is the place for professionals who want to take their knowledge, experience or ideas on the road less traveled. 

If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook! 

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn 

• Working your day job while trying to build your side business can easily lead to burnout, stress, health problems and mental fatigue.
• As an entrepreneur, stress is going to play a role in your life. Learning strategies to deal with it is very important.
• Intuitive self care helps entrepreneurs build their business with less stress.
• Easy self-care strategies for busy entrepreneurs. 

Key points Nola and Lori are sharing in this episode:

(3:41:37) One reason we ignore the early signs of stress, overwhelm and anger is because we believe these emotions acceptable and part of building a successful business.  

(6:40:31) What is intuitive self care and how does it work in helping to boost your emotional wellbeing?

(14:28.83) Five free and simple suggestions for reducing.

Resources 

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

This episode was supported by: Be-YOU-nique

ConvertKit: Our #1 Favorite Email Marketing Platform 

(This is an affiliate link)

In this episode Lori Vajda and Nola Boea sat down with digital artist and Mini Monkey Mafia co-founder Christine Gu for an open and honest discussion about NFT project fatigue. If you’ve ever been so motivated and excited to work on an NFT art project or chat nonstop with Discord members, only to realize you don’t have the same enthusiasm as you once did; you may be experiencing burnout. 

Come take a listen and find out how to navigate the NFT space while taking great care of your mental health.  

Thanks for Listening!

Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now. 

If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook! 

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn 

• What is creative burnout and how does it impact NFT projects?
• Learn why project burnout can be dangerous to your well-being. 
• What causes burnout and how to prevent it from happening to you.
• The 5 signs you may have or are experiencing NFT project burnout.

Key points Nola and Lori are sharing in this episode:

(3:13:37) The two big differences between a traditional online business and an NFT business launch are what contributes to NFT fatigue.  

(6:35:56) The unanticipated stressors within the NFT space are leading to an increased number of artists and team members experiencing exhaustion post launch.

(10:35.53) How transparency and the increasing demands from Discord project members is leading individuals to experience these 7 signs and symptoms of burnout. 

(17:35.30) Recommendations, tips or tools for anyone wanting to mitigate the pressure that comes inherently with starting an NFT art project.

Resources 

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

Connect with Christine Gu: 

Christine's personal portfolio: https://christinegu.com/ 

Christine's Twitter: https://twitter.com/chr15tine_gu 

Mini Monkey Mafia OpenSea link: https://opensea.io/collection/minimonkeymafia 

Mini Monkey Mafia website: https://monkeymafia.co/ 

This episode was supported by: Be-YOU-nique

ConvertKit: Our #1 Favorite Email Marketing Platform 

(This is an affiliate link)

Fear is one the most important emotions we have. It is responsible for motivating us to take action, quickly and decisively. It can also be an inhibitor that prevents us from accomplishing our goal of starting a business. In this episode Lori Vajda and Nola Boea explore the many facets of fear and offer 5 tips to help you overcome your fear of starting your business. Come take a listen so you can implement the tip(s) that are right for you. 

Thanks for Listening!

Ready to start your business ? Schedule a free 20 min. consultation call now. 

Would you like to have your question, comment or review mentioned? Ask Muse!

In This Episode You’ll Learn 

• Why it’s important for aspiring entrepreneurs to acknowledge and address your fears so they don't control your life.
• What many people don’t realize is that courage is not the absence of fear, worries, doubt, but the ability to persist in spite of them. 
• Everyone feels fear. Research shows that fear is just as likely to be a motivator leading to entrepreneurial success as it is an inhibitor to even starting a business.
• In order to succeed as an entrepreneur, you have to acknowledge, address, and conquer your fears so they don’t derail your entrepreneurial dream.

Key points:

(3:01:37) Although many women are empowered to start their own business, a third of them won’t move forward because they fear failing.  

(7:16:87) The 7 fears that are common to entrepreneurs. These 3 motivate and these 4 inhibit our progress.

(13:52.53) Five tips and strategies for minimizing fear so you can move forward in the direction of your entrepreneurial dream.

Resources 

Subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

Episode 33, where we talk about the One Page Business Plan 

DWEN - Dell Women Entrepreneur Network

Books:

Radical Product Thinking, R.Dutt

The Creativity Leap: Unleash Curiosity, Improvisation & Intuition, Natalie Nixon - Episode 27, How to Open Your Creative Pathways to Entrepreneurship

Captivate, Vanessa Van Edwards

Rising Strong, Brene Brown

This episode was supported by: Be-YOU-nique

ConvertKit: Our #1 Favorite Email Marketing Platform  (This is an affiliate link)

In this episode Lori Vajda and Nola Boea sit down with social enterprise founder and CEO Jennifer Moreau, whose mission-driven for-profit company, World For Good, a certified social enterprise selling high-quality, hand-crafted reusable totes, drawstring and messenger bags, explains why she started her business as well as the massive impact it’s making in the world and human trafficking. Learn how you can become a successful and profitable small business social entrepreneur. 

Thanks for Listening!

Ready to start your business?  Schedule a free 20 min. consultation. https://www.stickybrandlab.com/services.html

In This Episode You’ll Learn 

• Buyers are 80% more likely to trust a business they believe is committed to solving societal issues.
• What is a social entrepreneur?
• How and why social responsibility can be an important component of having a competitive advantage in today’s marketplace.
• Why social responsibility offers a business a differentiator that appeals to specific buyer demographics.

Key points Nola and Lori are sharing in this episode:

(3:37:75) Why a new model of entrepreneurship, one that combines business with improving social and environmental issues, has emerged.  

(9:09.90) How human trafficking goes undetected and why there’s a need to bring awareness to the United States.

(12:51.74) The definition of Certified Social Enterprise and how it’s different from a B Corp.

(18:21.19) How a new entrepreneur can establish herself as a mission driven entrepreneur or enterprise business.

Resources 

B Impact Assessment: https://app.bimpactassessment.net/get-started/partner/forgoodmovement

SDG Action Manager: https://app.bimpactassessment.net/get-started/partner/floridaforgood-sdg

World Fair Trade Organization Standard: https://wfto.com/sites/default/files/WFTO_Standard_Handbook_November%202020%20digital_72%20medium.pdf

 Jennifer Linkedin: https://www.linkedin.com/in/jennifer-moreau-1944a47b/

Jennifer Facebook: https://www.facebook.com/jenniferlynn.moreau/

 World For Good Website: https://worldforgood.com/

World For Good Linkedin: https://www.linkedin.com/company/56187044

World For Good Facebook: https://www.facebook.com/World4Good/

World For Good Insta: https://www.instagram.com/worldforgood/

Subscribe to Lori and Nola's show on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

This episode was supported by Be-YOU-nique. https://www.stickybrandlab.com/be-you-nique.html

ConvertKit: Our #1 Favorite Email Marketing Platform https://convertkit.com/?lmref=-jJWzw  (This is an affiliate link)

Show Notes

Our work gives us a sense of purpose, and a sense of self-worth. That’s why entrepreneurship is so important! In this episode Lori Vajda and Nola Boea compare and evaluate 3 types of entrepreneurial small business opportunities. Come take a listen and decide which type of sidepreneurship is right for you. 

Thanks for Listening!

Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now. 

Sticky Brand Lab is the place for professionals who want to take their knowledge, experience or ideas on the road less traveled. 

If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook! 

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn 

• With so many people discontent at their jobs, more people are exploring the transformative journey to entrepreneurship.
• Based on what we know about human desire, motivation, and job design, a sidepreneur could be the right entrepreneurial path for you.
• The difference between side gig, side hustle and side business and why you want to know them.
• Tips for quickly discovering which sidepreneur business path will help you create your best and most satisfying life.

Key points Nola and Lori are sharing in this episode:

(1:42:37) Why American Express decided to list sidepreneur in their annual report on Women Owned Businesses.  

(8:47:62) The definition of a side gig and why it often doesn’t lead you towards an entrepreneurial path.

(14:12.21) Why mindset is only part of the distinction between a side hustle and a side business and the benefit of each of these small businesses.

(17:50.90) Being really good at something doesn’t mean it’s your passion or purpose. How exploring a sidepreneur can help you discover the career path that’s right for you.

(20:33.42) What makes a side business more lucrative than a side hustle and three other advantages.

Resources 

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

This episode was supported by: Be-YOU-nique

ConvertKit: Our #1 Favorite Email Marketing Platform 

(This is an affiliate link)

Podcast Transcript

In this episode, Lori Vajda and Nola Boea explore the business side of the Non-Fungible Token (NFT) marketplace with entrepreneur, NFT Mini Monkey Mafia co-founder and graphic artist, Christine Gu. 

Come hear as Christine shares her experience, lessons learned and recommendations for women who are interested in launching their own business in the NFT metaverse. Representation is important for women in the blockchain and Crypto NFT space. We hope this episode inspires you to get involved in a Discord community or launch your own business.

Thanks for Listening!

Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now. 

Find out more about us at Sticky Brand Lab

We love hearing from you! Leave or speak your message here

Connect with us on Facebook! 

Would you like to be a featured guest or have your question mentioned? Ask Muse!

In This Episode You’ll Learn 

• How the NFT marketplace provides business possibilities for creatives and entrepreneurs. 
• Why now is the ideal time for women to learn, explore and get involved in the NFT space. 
• Terminology basics to build your confidence and help you overcome your fear of blockchain and how it works.
• Learn how women can safely get involved and start their own businesses in the NFT space.

Key points Nola and Lori are sharing in this episode:

(3:24:79) Learn basic terminology used within the NFT space, including metaverse, blockchain, and how to engage.  

(6:07.79) How to find, buy and sell NFTs on platforms like OpenSea and other Ethereum platforms.

(7:26.45) Step-by-step guide to making purchases using Ethereum, gas fees, fluctuations, digital wallets and Metamask. 

(12:47.68) How ownership/transactions of art, contracts, content, and other products works and why more entrepreneurs will start businesses on the blockchain.

(21:20:35) Christine explains the operations of starting and running a female co-founded business in the NFT space. 

(32:09:85) Unique business ideas for those wanting to explore the NFT space and how to get started.

Resources 

Subscribe to Lori and Nola's show on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

Links: 

Christine's personal portfolio: https://christinegu.com/ 

Christine's Twitter: https://twitter.com/chr15tine_gu 

Mini Monkey Mafia OpenSea link: https://opensea.io/collection/minimonkeymafia 

Mini Monkey Mafia website: https://monkeymafia.co/ 

Click here for a list of NFT links mentioned in this episode

ConvertKit: Our #1 Favorite Email Marketing Platform  (This is an affiliate link)

Podcast Transcript

Mind-blowing strategies that you can use TODAY with your 401k! Mark and Mat expand all of the fundamental strategies that get your 401k running like a well-oiled machine. 
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In this episode of Ground Up, Nelson Kituuka tells the story of his multiple hustles that eventually led to the formation of Card Pesa, a digital micro-lender hat uses online and cellular platforms to provide small working capital and emergency loans to members. Nelson shares lessons from his entrepreneurial journey and discusses the financing challenges faced by Ugandan entrepreneurs today.

To find out more, visit www.cardpesa.com

Key themes:

• Nelson's entrepreneurial journey
• Financing challenges and the Fintech industry

Don't forget to share this podcast & subscribe for more.

In this episode, Lori Vajda and Nola Boea explore the exciting new business opportunities awaiting in the emerging Non-Fungible Token (NFT) market with entrepreneur, NFT Mini Monkey Mafia co-founder and graphic artist, Christine Gu. 

In part 1 of this two-part interview, Christine shares her startup story and the lessons she and her co-founder learned along the way. Come take a listen and find out how this creative entrepreneurial team launched 5,000 uniquely generated pieces of crypto art that sold out on the blockchain in three hours. It just might inspire you to explore the new and exciting business opportunities within the crypto NFT space.

Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn: 

• What Crypto Art is and how it prevents counterfeiting making it an ideal technology for nonprofits and for profit businesses as well as musicians, writers, legal, chefs, and many other businesses. 
• Why getting in on the ground floor of the NFT space is the best time to launch a business. 
• Learn the basics so you can have good conversations with experts in the field and marketplaces.
• As we demystify the terminology, and level the playing field through information so you make fewer mistakes.
• How anyone with a digital business idea or solution can get into the marketplace.

Key points:

(2:59:83) In the world of cryptocurrency, there's a huge gender gap. Research shows that women make up only 15% of crypto users. And it's even a smaller number for NFT creators.  

(8:44.79) Learn basic terminology used within the cryptocurrency space, including Ethereum, the currency used on many of the decentralized platforms on the blockchain.

(15:43.59) Because you can build on top of Ethereum, more people are seeing the value and wanting to do business in this new economy where they can buy, sell and trade. 

(23:13.27) One of the intriguing aspects of doing business on the blockchain is how it protects the creator or originator of the idea, art or solution greatly reducing the need for copyright.

(33:14:16) Hear how the Mini Monkey Mafia collection originated and the assets sold on the NFT blockchain. 

Resources:

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

Links:

Christine's personal portfolio: https://christinegu.com/ 

Christine's Twitter: https://twitter.com/chr15tine_gu 

Mini Monkey Mafia OpenSea link: https://opensea.io/collection/minimonkeymafia 

Mini Monkey Mafia website: https://monkeymafia.co/ 

OpenSea - https://opensea.io/

Discord - https://discord.com/ 

Solidity - https://soliditylang.org/ 

This episode was supported by: Be-YOU-nique

ConvertKit: Our #1 Favorite Email Marketing Platform  
(This is an affiliate link)

Podcast Transcript

In this episode Lori Vajda and Nola Boea share 5 creative branding tips so you can develop irresistible messaging to promote your side business with confidence!

As a new entrepreneur you don’t want prospective buyers comparing you to your competition. That’s why branding is so important for small businesses to get right, sticky right! Come take a listen and find out how to develop branding for each of the  touchpoints and interactions between your business and your prospects and buyers.

Thanks for Listening!

Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now. 

Sticky Brand Lab is the place for professionals who want to take their knowledge, experience or ideas on the road less traveled. 

If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook! 

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn 

• The difference between brand and branding and why you need to know them!
• Why branding is just as, if not more, important for small side businesses as it is for large companies.
• How to communicate your key competitive advantages.
• Tips for quickly discovering your business differenientators.

Key points Nola and Lori are sharing in this episode:

(6:30:37) Defining the difference between brand and branding and how that can lead to powerful messaging.  

(8:36:45) Three companies who are breaking with traditional branding and messaging to create something innovative.

(12:14.21) What you can learn from those innovative companies changing the way we think about branding.

(13:28.69) Using branding to go beyond delivering messaging around your products, But using it to include how you deliver memorable customer experiences.

(16:20.32) The framework you can use for branding your business so you can move from being a company similar (‘me too’) to your competition, to one (‘only me’) that truly differentiates your small business.

Resources 

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

This episode was supported by: Be-YOU-nique

ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link)

Podcast Transcript