stages of awareness

Looking to boost your business with online advertising? Unsure whether to invest in Facebook Ads or Google Ads? In this episode, I'm discussing both platforms' advantages and disadvantages. Whether you're a social media enthusiast or a search engine aficionado, this episode is for you if you want to make an informed decision and maximize your advertising efforts. Get ready to discover which platform is better suited for your business needs!

In this episode, you will be able to:

1. Learn the key differences between using Facebook and Google ads for marketing purposes.
2. Discover how understanding the stages of awareness in a buyer's journey helps determine the right advertising channel to use.
3. Find out why it's important to consider customer acquisition and brand marketing when utilizing social media and search engine ads.

Full Show Notes Here!

Links & Mentioned Resources

Ep 140: 5 Stages of Awareness 
Episode 152: How to use email (the right way) to convert leads to customers
Episode 232: 3 Things To Must Know Before You Run Social Media Ads (Or you could lose a lot of money)
Episode 228: Social Media Strategies for Startups

Did you enjoy today's episode?

1. DM me @mrdarrellevans on Instagram.
2. Click here to leave us a rating and review on follow on Apple Podcasts.
3. Join the weekly MindShift Entrepreneur Newsletter
4. Want help scaling your business? Apply to work with Darrell

Thanks for listening,
Darrell

How to repurpose your content in a way that supports your marketing and sales strategy. Hint: it’s about more than just decreasing your content creation workload. Your content plays a vital role in the success of your business marketing and sales strategy. But it must be done right—done strategically.

Before you dive into this episode, make sure you listen to the episode where I explained my STAR Framework and the importance of a content catalog. And then come back to hear me share 3 reasons you should repurpose your content for maximum marketing results!

In this episode, you will be able to:

1. Discover how repurposing content can improve your SEO
2. How to increase the chances of your content being seen and remembered
3. Uncover the hidden benefit of sharing different messages across different channels

Full Show Notes Here!

Links & Mentioned Resources
Episode 28: Repurpose Your Content with My STAR Framework
Episode 29: Know Like Trust Marketing Strategy with Kristin Lawton
360 Program

Connect with Sunny

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I appreciate you tuning into Marketer For Hire. By leaving a rating and review, you will help me reach more small business owners – like you!

Our conversation today with Latesha Lynch focuses on SEO, brand messaging strategies and promoting one's business or channel on various platforms.

Latesha Lynch is a marketing coach, consultant, and community builder.

Connect with Latesha!
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YouTube
Podcast

Latesha's Lead Overflowis a free 3-day workshop to help people find their marketing style and create a marketing strategy that works well with that style.

1. Latesha defines SEO as the ability for people to find you anywhere on the internet. 

• Choose keywords based on your niche, content pillars, and what  you want to be known for.
• Choose marketing channels based on their personality and energy type.
• Cohesive brand messaging across platforms starts with knowing one's brand voice, values, mission, and vision.

2. Focus on Simple ways to promote SEO channels.

• Share YouTube videos to other platforms or pull quotes from blog posts.
• Use  email newsletters alongside SEO channels for better implementation.
• Connect problem-aware content to different stages of awareness.
• Building authority through content, and brand messaging.

3. It's important to collaborate and demonstrate clear messaging in marketing.

• B's PET framework: Storytelling broken down into beginning, middle, and end.
• Crystal shares the idea of her YouTube channel called "Knowledge Vomit."
• Clarity in messaging and  showcasing unique knowledge leads to collab opportunities.
• Establish trust through collaborations.

Connect w/ B: YouTube, Website, LinkedIn,

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Our stories have the power to move supporters along on a journey: introducing them to a problem, dispelling myths, offering hope, introducing them to our organization, showing them how we solve the problem, building trust, and inviting them to take action. 

At any point in time, you'll have people at different stages along these five levels of awareness:

1. Unaware - They don't even know there is a problem.
2. Problem Aware - They know about the problem, but not about solutions.
3. Solution Aware - They know about solutions, but not so much about your organization or the work you do.
4. Brand Aware - They know about you! But they aren't convinced you are the right fit for them.
5. Most Aware - They get it! They know about the problem, what you do to solve the problem, they know, like, and trust you, and they're ready to join you (just waiting for you to ask). 

It’s important to think about the donor’s journey, and where they are in it, when crafting our stories. We must also consider our organization's goals (increase monthly donations, bust a myth around the problem we solve, attract volunteers, etc.) and position ourselves and the story accordingly. 

Adjust your flaps–address potential donors according to the stage of awareness they're in. 

Do this, and donors will be more informed, engaged, and ready to respond when it’s time to ask for their support.

If you struggle to tell stories, you’ll struggle to raise funds. 
In the Mission Writers course:

• Learn the exact stories that every ministry, missionary, and nonprofit needs to tell.
• Master the fundraising story calendar.
• Develop and practice essential storytelling skills to increase funding for your mission.
• Build your story library and your confidence.

Details at MissionWriters.org
Support the show

Mission Writers is an online course and group coaching experience where you’ll develop and practice essential storytelling skills to help increase funding for your mission. Get started now, for a year of coaching at over 60% off the regular price.

Text us at 817-345-7449!

We've got another fan question! Dan, a newer salesperson, would like to know how to talk to prospects in different stages of awareness.

He sells windows and window installation, and he's talking to prospects that range from doing tons of research and knowing —or thinking they know—everything about the process to people who have no idea where to even begin.

In every area of sales, you will deal with prospects in different stages of awareness. And each stage has different aspects that you have to account for when you're talking to them. If you can talk to them with compassion and acknowledgment of where they are and what they know, you'll build more trust and rapport with your prospects than the other guys will.  

But it's not just about stages of awareness. Personality is a factor as well...

So check out this episode, and let us know what you think. Text us at the number above with thoughts, questions, or if you're interested in taking a DISC personality assessment. 

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