Explore " upsell" with insightful episodes like "Why Being Rich Trumps Being Famous", "#116 - Rebecca Marshburn - Head of Community at Common Room - Building a Community Product 101", "Jak prowadzić marketing B2B do obecnych klientów - część 1 SMB", "#40 - The Repeatable Sales Process Is Dead (Part 1) - with Jason Reichl" and "#557 S2 Episode 426 - ENOUGH OF THIS! Knowing The Limit Of Upsells In Sales Funnels" from podcasts like ""The Shankar Poncelet Podcast | An Entrepreneur's Journey", "Revenue Today", "Business Marketer - marketing B2B od teorii do praktyki", "The Revenue Cafe" and "Sales Transformation"" and more!
Rebecca Marshburn is the Head of Community at Common Room. She has previously worked at Airbnb and AWS in content and community roles.
In this episode of Revenue Today, Rebecca debunks the myth that community and go-to-market (GTM) strategies should be kept separate. She believes that community and GTM should intersect and work together to achieve better outcomes for both community members and business goals. By bringing community and GTM closer together, companies can build stronger partnerships and improve user experiences.
KEY TAKEAWAYS
QUOTES
Connect with Rebecca in the link below:
Ways to tune in:
W 148 odcinku podcastu Business Marker zajmiemy się marketingiem do klientów, których już mamy. Wiele firm B2B nastawia się na zwiększenie biznesu do obecnych klientów, ale zauważyłem, że rola marketingu w tych działaniach jest ciągle niedoceniana.
Dlatego przedstawię 7 etapów działań marketingowych nastawionych na obecnych klientów. Są to między innymi:
Onboarding
Customer Success
Budowanie społeczności ambasadorów
Top of mind
Analiza opłacalności klienta lub segmentu
Dosprzedaż, w tym cross-selling z partnerami
Odnowienie
Linki do badań wymianianych w tym podcascie:
Dlaczego opłaca się inwestować w relacje z klientami - Bain Company (EN)
Wartość utrzymywania właściwych klientów - HBR (EN)
Powiązane podcasty:
Jak wykorzystać Marketing Automation w utrzymaniu i zwiększeniu sprzedaży do obecnych klientów
Buyer Persona - co to jest oraz jak ją wykorzystać w sprzedaży i marketingu B2B
Po więcej materiałów o marketingu B2B zapraszam na mój blog: https://businessmarketer.pl
On this episode of Breadcrumbs Hot Takes Live by Revenue Cafe Podcast, we feature Jason Reichl, CRO of Trustlayer.io. The Challenger Sale taught sellers that the status quo is the biggest enemy; it's not. The real enemy is Fear of Messing Up. Jason discusses how brands can delight their customers especially as the new business has dropped and there is a need to upsell into existing teams to hit your numbers.
HIGHLIGHT QUOTES
Sellers lose more deals because of FOMU - Jason: "Fear of messing up or FOMU is this idea that over 60% of your deals will never actually go to closure, even if you're talking to the right people, even if they're motivated to move away from the status quo, or motivated to move away from a competitor because of uncertainty. And because of uncertainty and because people are so good at hiding uncertainty, it actually makes the sales cycle much, much more difficult."
Expand and upsell into existing teams - Jason: "You must be expanding your product and team offering. So, I would say that one of the closest things to a repeatable sales process that's out there now is by expanding and upselling into your existing teams. These are areas that were not repeatable in the past, and most organizations didn't even really do this very well, but that's where the paradigm is shifting. When there's a net reduction in net new, then people are moving to upsell and cross-sell, and expanding their product is a way of servicing their customers."
You can find out more about Jason in the links below:
Check out more Hot Takes on revenue acceleration on our website below!
Catch the second edition of Hot Takes Live and enter to win a free ticket to SaaStock 2023 + $500 for travel expenses! Save your seat here: www.HotTakesLive.com
HOW MUCH IS TOO MUCH?
Jordan is back with Collin, and today, he talks about different price levels in sales funnels, which are considered low tickets, and which are high tickets. Jordan also discusses the importance of knowing your limit when it comes to the items you sell using sales funnels and knowing the right number of upsells you should make. Find out more in this latest episode of Sales Transformation.
Want to book more meetings and close more deals? Start selling the way your buyers want to buy with Humantic AI!
TRANSFORMING MOMENTS
JORDAN: MAKE IT QUICK AND EASY
“I think as what I would hope to get myself to be an ethical entrepreneur, I think there are boundaries, where at some point you've got to really consider, what are some things that are actually going to add value to somebody's life? And does that make sense? Right, instead of endlessly selling pointless objects to people.”
Connect with Jordan
Jordan Mederich | DropFunnels | DropFunnels.com
Connect with Collin
HOW MUCH IS TOO MUCH?
Jordan is back with Collin, and today, he talks about different price levels in sales funnels, which are considered low tickets, and which are high tickets. Jordan also discusses the importance of knowing your limit when it comes to the items you sell using sales funnels and knowing the right number of upsells you should make. Find out more in this latest episode of Sales Transformation.
Want to book more meetings and close more deals? Start selling the way your buyers want to buy with Humantic AI!
TRANSFORMING MOMENTS
JORDAN: MAKE IT QUICK AND EASY
“I think as what I would hope to get myself to be an ethical entrepreneur, I think there are boundaries, where at some point you've got to really consider, what are some things that are actually going to add value to somebody's life? And does that make sense? Right, instead of endlessly selling pointless objects to people.”
Connect with Jordan
Jordan Mederich | DropFunnels | DropFunnels.com
Connect with Collin
WHERE’S THE FUN IN FUNNELS?
Jordan is back with Collin, and today, he talks about how you can figure out what it is you want on your funnel. Jordan breaks down the different approaches to making funnels depending on your goal as a seller, whether it’s selling high-ticket products or just finding the right fit. Learn more about these tactics in this latest episode of Sales Transformation.
Want to book more meetings and close more deals? Start selling the way your buyers want to buy with Humantic AI!
TRANSFORMING MOMENTS
JORDAN: MAKE IT QUICK AND EASY
“You can really start with an opt-in page collecting name, email, and phone and maybe there's a training or a guide that they're getting access to, maybe it's a mini course, maybe they're just literally opting in, in order to get connected with you on a private call. The key here is obviously speed to lead. So if you can get to that lead within 10 minutes of them opting in, you're gonna see a radical change in your conversions.”
Connect with Jordan
Jordan Mederich | DropFunnels | DropFunnels.com
Connect with Collin
LinkedIn | YouTube | Newsletter | Twitter | IG | TikTok
WHERE’S THE FUN IN FUNNELS?
Jordan is back with Collin, and today, he talks about how you can figure out what it is you want on your funnel. Jordan breaks down the different approaches to making funnels depending on your goal as a seller, whether it’s selling high-ticket products or just finding the right fit. Learn more about these tactics in this latest episode of Sales Transformation.
Want to book more meetings and close more deals? Start selling the way your buyers want to buy with Humantic AI!
TRANSFORMING MOMENTS
JORDAN: MAKE IT QUICK AND EASY
“You can really start with an opt-in page collecting name, email, and phone and maybe there's a training or a guide that they're getting access to, maybe it's a mini course, maybe they're just literally opting in, in order to get connected with you on a private call. The key here is obviously speed to lead. So if you can get to that lead within 10 minutes of them opting in, you're gonna see a radical change in your conversions.”
Connect with Jordan
Jordan Mederich | DropFunnels | DropFunnels.com
Connect with Collin
LinkedIn | YouTube | Newsletter | Twitter | IG | TikTok
IF YOU THINK IT SUCKS, IT’S GONNA SUCK
Cold-calling has a bad rep with a number of sellers, saying it’s too difficult, it’s too time-consuming, and it’s not gonna get results, but for Collin who really loves cold-calling, it just depends on your mindset. Collin explains how you can make a positive shift in your mindset toward cold-calling, and breaks down some details like people’s common mistakes, and techniques such as permission-based openers and pattern interrupt. So buckle up coz’ it’s gonna be a wild ride in this latest episode of Sales Transformation.
Want to book more meetings and close more deals? Start selling the way your buyers want to buy with Humantic AI!
TRANSFORMING MOMENTS
COLLIN: IT’S ABOUT THE MINDSET BEYOND ANYTHING ELSE
“Mindset is huge with cold calling. If you have an attitude of cold calling sucks, cold calling sucks, I'm not good at cold calling, then guess what, you're not gonna be good at cold calling, and cold calling is gonna suck. But if you can shift that, and go into more of a positive mindset, and actually have some fun with it, you can actually get some results.”
Connect with Collin
IF YOU THINK IT SUCKS, IT’S GONNA SUCK
Cold-calling has a bad rep with a number of sellers, saying it’s too difficult, it’s too time-consuming, and it’s not gonna get results, but for Collin who really loves cold-calling, it just depends on your mindset. Collin explains how you can make a positive shift in your mindset toward cold-calling, and breaks down some details like people’s common mistakes, and techniques such as permission-based openers and pattern interrupt. So buckle up coz’ it’s gonna be a wild ride in this latest episode of Sales Transformation.
Want to book more meetings and close more deals? Start selling the way your buyers want to buy with Humantic AI!
TRANSFORMING MOMENTS
COLLIN: IT’S ABOUT THE MINDSET BEYOND ANYTHING ELSE
“Mindset is huge with cold calling. If you have an attitude of cold calling sucks, cold calling sucks, I'm not good at cold calling, then guess what, you're not gonna be good at cold calling, and cold calling is gonna suck. But if you can shift that, and go into more of a positive mindset, and actually have some fun with it, you can actually get some results.”
Connect with Collin
YOUR FIRST TIME WILL ALWAYS BE MEMORABLE
Jordan is back to give us the basics of building your first-ever sales funnel. Jordan’s tips are straight to the point: 1) Make a clear offer, 2) Use simple design elements, and 3) Ask for help if you are having difficulties. Stay tuned as Jordan breaks down each of these three in this latest episode of Sales Transformation.
Want to book more meetings and close more deals? Start selling the way your buyers want to buy with Humantic AI!
TRANSFORMING MOMENTS
JORDAN: CLARITY OF YOUR OFFER
“You need to have a crystal clear offer. So what are we pointing them to do? And how do we communicate that extremely clearly, to that buyer?”
JORDAN: SIMPLICITY OF YOUR DESIGN
“Keep any of your design elements very simple. It sounds counterintuitive, but I see it all the time, the more complex you make your marketing, message, design, and copy, the lower your conversions tend to be. And so we always say you can be clear, or you can be clever, which one do you want to be? I'd rather be clear because clear is going to win, hands down.”
Connect with Jordan
Jordan Mederich | DropFunnels | DropFunnels.com
Connect with Collin
YOUR FIRST TIME WILL ALWAYS BE MEMORABLE
Jordan is back to give us the basics of building your first-ever sales funnel. Jordan’s tips are straight to the point: 1) Make a clear offer, 2) Use simple design elements, and 3) Ask for help if you are having difficulties. Stay tuned as Jordan breaks down each of these three in this latest episode of Sales Transformation.
Want to book more meetings and close more deals? Start selling the way your buyers want to buy with Humantic AI!
TRANSFORMING MOMENTS
JORDAN: CLARITY OF YOUR OFFER
“You need to have a crystal clear offer. So what are we pointing them to do? And how do we communicate that extremely clearly, to that buyer?”
JORDAN: SIMPLICITY OF YOUR DESIGN
“Keep any of your design elements very simple. It sounds counterintuitive, but I see it all the time, the more complex you make your marketing, message, design, and copy, the lower your conversions tend to be. And so we always say you can be clear, or you can be clever, which one do you want to be? I'd rather be clear because clear is going to win, hands down.”
Connect with Jordan
Jordan Mederich | DropFunnels | DropFunnels.com
Connect with Collin
BIG, USEFUL, YET COMPLEX
This is how Jordan Mederich would describe WordPress, one of, if not the biggest social platform to build sales funnels. Jordan is the Founder and CEO of DropFunnels, and he discusses how he came up with its concept after seeing the complexities of WordPress. Jordan will also discuss the four main funnel archetypes so be sure to tune in to this latest episode of Sales Transformation.
Want to book more meetings and close more deals? Start selling the way your buyers want to buy with Humantic AI!
TRANSFORMING MOMENTS
JORDAN: THERE’S ALWAYS A NEXT STEP
“You've never really arrived. You've never really made it because once you hit a goal, you're always going on to the next thing.”
JORDAN: INTRODUCTION TO THE FOUR SALES FUNNEL ARCHETYPES
“I think people are trying to be really clever. By making things sophisticated, when really, it's pretty simple. There are really only four funnel archetypes that you could plug in virtually any offer to and all businesses can fit into these particular models.”
Connect with Jordan
Jordan Mederich | DropFunnels | DropFunnels.com
Connect with Collin
BIG, USEFUL, YET COMPLEX
This is how Jordan Mederich would describe WordPress, one of, if not the biggest social platform to build sales funnels. Jordan is the Founder and CEO of DropFunnels, and he discusses how he came up with its concept after seeing the complexities of WordPress. Jordan will also discuss the four main funnel archetypes so be sure to tune in to this latest episode of Sales Transformation.
Want to book more meetings and close more deals? Start selling the way your buyers want to buy with Humantic AI!
TRANSFORMING MOMENTS
JORDAN: THERE’S ALWAYS A NEXT STEP
“You've never really arrived. You've never really made it because once you hit a goal, you're always going on to the next thing.”
JORDAN: INTRODUCTION TO THE FOUR SALES FUNNEL ARCHETYPES
“I think people are trying to be really clever. By making things sophisticated, when really, it's pretty simple. There are really only four funnel archetypes that you could plug in virtually any offer to and all businesses can fit into these particular models.”
Connect with Jordan
Jordan Mederich | DropFunnels | DropFunnels.com
Connect with Collin
This episode features a conversation with Ruth Even Haim, co-founder of ReConvert. We discuss how to boost your average order value (AOV) with custom thank you page upsell funnels.
On the Show Today You’ll Learn:
Ruth isn't your typical entrepreneur - she began her career working in the military's IT department before moving to a project lead role in high tech. During this time, she built a small e-commerce business as a side hustle - through that experience, she learned to think like a merchant and see where Shopify's apps store was missing solutions. Together with her co-founder & brother Eric, Ruth has built several amazing products - including Reconvert Upsell, the most popular upsell app on the Shopify platform. ReConvert boasts almost 40,000 active stores and has generated over 3M in revenue for online brands like Tushy, Dress barn, and more.
Links & Resources
Website: https://www.reconvert.io/
Shopify App Store: https://apps.shopify.com/reconvert-upsell-cross-sell
LinkedIn: https://www.linkedin.com/in/ruth-even-haim-b81b7269/l
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This week I tell you all about my new found hobby of flipping furniture and give you some easy ideas on how to make money online. I give you some products and ideas to keep your dog cool in this heatwave and give you a new conundrum to guess!
About Biz Coach Steve
Biz Coach Steve Feld, MBA, is a Certified Business Coach, Author, Professional Speaker, and award-winning Business Management Executive. Over 300 businesses have sought out his services to work with them on gaining much-needed clarity, implementing solid strategic plans, and achieving positive growth results. Steve is passionate about business growth, efficient operations, and long-term success. He has built, owned, and operated 7 lucrative businesses. He has consulted with other businesses providing change management and process improvement. He operated within 3 Fortune 500 companies, manning and boosting an entire division for them. Today, businesses hire Biz Coach Steve to skyrocket their revenue and profits. With an array of resources from 1-on-1 and group coaching to mastermind facilitation and an E-Learning Academy and proprietary software, Steve has all the proven tools and resources businesses need to expand. Biz Coach Steve provides workshops, training, and business performance coaching to business owners, professionals, and executives in any business stage. Has written 6 books.
Connect with Robin: robin@quittingculture.com
Chat with Robin (Complimentary Call)
Show Notes
As a business owner (early stage, especially), know what your end goal is for your business. Do you want to earn 6 or 7 figures? Do you want to scale? Do you want to be positioned to sell the business?
Steve has eight strategies that any business owner can implement to increase their income. We cover four in this episode:
1. Joint Ventures
2. Upsell and Cross-Sell (What goes with your offer? What complements your offer?)
3. Down Sell (less quantity, different product or services)
4. Increase your prices
At the end of the day, we need to be making enough money that we feel acknowledged, appreciated, and in a position to thrive and serve our community.
In this episode, I talk with Artyom Rabzonov, Co-founder at Exto.io, about how to use upsell and cross-sell to improve your conversion rate and average order value.
On the Show Today You’ll Learn:
Links:
https://recom.ai
https://apps.shopify.com/automatic-related-products
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