website copy

In the latest episode of Marketing Spark, we talked to Robert Kaminski, an expert in product marketing and co-founder of Fletch PMM. 

Kaminski shared his journey into the world of product marketing, emphasizing the non-linear path that led him to co-found Fletch PMM. He provided a rich context for understanding the evolving landscape of product marketing, particularly in the realm of B2B SaaS startups. His insights offered a valuable perspective on how companies can navigate the challenges of establishing a strong market presence amidst fierce competition.

The core discussion of the podcast revolved around the critical role of specificity in positioning and messaging for startups. Kaminski highlighted the common pitfalls that early-stage companies encounter, such as a lack of clarity and a tendency to overgeneralize their value propositions. He explained how Fletch PMM helps these companies refine their messaging by developing a clear, specific framework that aligns with their product development and market strategy. 

An engaging part of the conversation was his emphasis on the homepage as a crucial marketing asset, arguing that it should reflect the company’s unique value proposition and serve as the first chapter in their brand story.

, Kaminski shared a compelling case study of Levity.ai, demonstrating how a focused positioning strategy can transform a startup’s market approach. He also delved into the importance of understanding buyer personas and the ‘jobs to be done’ framework, which are essential for developing effective messaging that resonates with the target audience. 

A few weeks back, I announced an impromptu coaching call inside one of my courses. This episode of Cherries On Top is a live recording of our coaching call, that ended up being more of a 1:1 because one freelancer came to the call! It. Is. Transformative. We talk about branding, website copy, services, charging moneyyyyy...and more. 

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The words on your website make a huge impact on if people keep diving deeper into your organization or if they move on. They help visitors determine if you are the right people to solve the problem they have. This along with a great design can increase conversions.

Kara Duncan is sharing some of her best tips when it comes to copy and your website!

What you'll learn:

→ how to get started with reviewing your language.
→ common mistakes people make.
→ feeling a bit of writers block? Kara has a tip for you!
→ starting with the most visited pages first.
→ becoming the copywriter – even if we don't feel like one.

Want to skip ahead? Here are key takeaways:

[7:07] Start with data. How are people using your website currently? Use data and heat mapping to see where pepole are engaging most and where you're losing them. Have someone review your website and ask the questions, “what do you offer?”, “how will it make your life better?” and “how do I get it?”
[9:12] Common mistakes people make. Not making impact with their headlines and taking people too quickly to the end action instead of warming them up.
[12:48] Organize your information before you write. Copy is assembled not written. Go through old contact forms. Make a list of the comments and questions people are always saying. Take a look at the reviews your organization has. This will help you with the right language to use.
[15:07] You don't have to do it all at once. It can be overwhelming to do it all at once. Instead start with the most visited pages on your website. If you're doing it all at once save the homepage for last. You'll pull nuggets from the other pages to feature on your homepage.
[18:26] Channel your inner copywriter with AI tools. They can help you generate ideas and remove the writers block. They won't write your entire page for you, but can help you with an outline for you to expand upon.

Resources

Hotjar
Google Analytics
Donald Miller | Storybrand
Mike Michalowicz | Get Different: Marketing That Can't be Ignored 
Kara Duncan | Fast & Slow Marketing Guide

Connect with us:

The First Click
LinkedIn

Watch on YouTube: https://youtube.com/

Download our guide - 9 Ways for Non-Profits to Raise More Money Online 

Hey GrowGetters!

This week we are featuring none other than the brilliant copy mentor and communications strategist, Nadine Nethery!

Nadine is a copywriting superstar! She has spent over 18 years developing outstanding copy and communications for some of the world’s most best-loved brands such as Volkswagen and Woolworths.

Today, Nadine is the Queen of her own castle, founding her own strategic copywriting house called, CAN DO! Content!

CAN DO! Content specialises in helping female-led businesses shine (and we absolutely LOVE that!!!). She creates Words that sell and convince. That please and connect. That reassures and applauds.

Nadine is an absolute top gun in her field, and we have been lucky enough to have also featured her as a resident expert at GrowGetters Club, where you can access her ‘website must-haves’ workshop too! And this week she became a GrowGetters Club member. So to say we are stoked to have such an incredible woman in the Club is an understatement.

In today’s Masterclass, Nadine is going to take you through how you can map your brand touchpoints and delight your customers with clever (and strategic) messaging!

We dive into:

1. What is strategic messaging and why is it important for any business?
2. How can we create brand touchpoints that lead to more sales?
3. How do strategic touchpoints create opportunities for customer delight?
4. What are Nadine’s top tips for mapping out our brand touchpoints to delight our customers?
5. Plus more...

This episode is for you if you are managing a business or personal brand and need support with joining the dots in your customer journey and communications to take it to the next level!!

Stay in touch with Nadine Nethery from CAN DO! Content here:

• Instagram: @candocontent 
• Website: www.candocontent.com

PLUS

We have been building something super exciting...and that is the brand new GrowGetters Club.

• Are you looking to create something with real impact that aligns your talent with your passion?
• Do you want to turn your hobby or side hustle into an innovative and thriving business?
• Are you a side hustler or solopreneur who needs the right skills and advice to take your business to the next level?
• Do you want to elevate your personal brand to thought leader and monetise your unique skillset?
• Or do you simply want to design a multi-faceted, multi-passionate, multi-income career that works for you?

When you join GrowGetters Club, you'll apply the latest skills from the innovation space to grow your side hustle or business - and start monetising your skills and knowledge to create diverse income streams.

Come and join an international circle of like-minded GrowGetters and be part of a movement of womxn ready to rise up, skill up, and be future-ready! You'll be supported, learn from, and grow within a tight-knit group of 'business friends'.

If you enjoy listening to the pod there are a few ways you would absolutely make our day (and week, and year!!) and help support us so we can continue to create kickass content just for you!

• The quickest way is to make sure you click that FOLLOW button o

In this episode we talk about overused marketing phrases.

Show Notes:

• What are the different phrases that are overused in marketing
• How to avoid using overused phrases in marketing
• How to add value to your phrases 
• How to make overused marketing phrases more creative and unique
• Kimberly's Website
• Bobbie's Website

Thanks for listening