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    • Disney's childhood experiences shaped by his father's controlDespite hardships, Disney's raw ingenuity and determination led him to create the first modern multimedia corporation and leave a lasting impact on entertainment.

      Walt Disney's drive and determination were shaped by his challenging relationship with his controlling and unsuccessful father. Disney's nightmares about his newspaper delivery route as a child were a result of his father's habit of taking the money his sons earned and keeping it for himself. This experience instilled in Disney a sense of raw ingenuity and sadistic determination to succeed, despite the hardships he faced. This trait was a defining factor in his ability to create the first modern multimedia corporation and leave an indelible mark on the world of entertainment. As Francis Ford Coppola noted, one can only be the genius in their family, and Disney proved this adage with his unwavering commitment to his dreams.

    • Breaking the cycle of abuse and becoming a loving fatherDespite a difficult childhood, Walt Disney prioritized excellence in his work and became an exceptional father, defying the trends of his past.

      Despite a difficult upbringing, Walt Disney chose to break the cycle of abuse and become a loving father to his own children. Despite being severely beaten as a child, Disney went on to prioritize excellence in his work and become an exceptional father, defying the trends of his past. This decision is exemplified in an incident where Disney physically stopped his father from hitting him, marking a turning point in their relationship. The theme of creating a new environment to escape the past is further emphasized by Disney's literal construction of Disneyland and Disney World. Despite a humble education and being labeled as unintelligent in school, Disney's determination, quick wit, and creativity shone through, demonstrating that one's past does not dictate their future.

    • Persistence and passion for art despite societal pressuresDespite societal challenges and distractions, maintaining a strong focus and passion for one's craft can lead to remarkable success

      Persistence and passion for one's craft, despite societal pressures and distractions, can lead to remarkable success. Walt Disney and Theodore Geisel (Dr. Seuss) both faced criticism for their artistic pursuits but continued to draw and create, eventually turning their passions into lucrative careers. Their dedication to their craft was so strong that they would even neglect basic needs like bathroom breaks. This intense focus allowed them to produce extraordinary results and inspire others. However, their paths to success were not without challenges. Disney's attempts to become a cartoonist were delayed by World War 1, and Geisel's dreams were initially discouraged by his professor. Nevertheless, their determination and passion ultimately triumphed.

    • Young visionaries escaping their circumstancesDespite adversity, George Lucas and Walt Disney's belief in themselves and passion for their crafts led them to build their empires

      Both George Lucas and Walt Disney, despite being young men too early for the wars, sought to escape their current circumstances and create new worlds for themselves. They both demonstrated a strong belief in their abilities and a determination to succeed, even when faced with adversity or disapproval from their families. For instance, Disney lied about his age to join the Red Cross as an ambulance driver and later pursued a career in art against his father's wishes. Similarly, Lucas dropped out of college and went to Europe to make films. Their unwavering belief in themselves and their passion for their crafts eventually led them to build the foundations of their respective empires. Another common thread is their intense focus and dedication to their work, often leading them to put in long hours and make personal sacrifices. For instance, Disney worked tirelessly during his trial week at a commercial art shop, refusing to take breaks even to relieve himself. These stories illustrate the power of belief and determination in driving personal growth and success.

    • Walt Disney's relentless drive and determination to be the best in animation led him to co-found the industryDespite financial struggles, Disney's self-confidence and ambition propelled him to start his own animation business, focusing on quality and setting industry standards.

      Walt Disney's relentless drive and determination to be the best in a new and emerging field led him to co-found the animation industry and leave a lasting impact on entertainment. Despite facing financial struggles early in his career, Disney's self-confidence and ambition propelled him to start his own business and pursue animation, even when few others were doing so. He believed that quality was the only moat for his business and held his team to an unreasonably high standard, ultimately setting the bar for the entire animation industry. Similarly, Edwin Land's personal motto "Don't do anything that someone else can do" inspired Disney to explore new industries and strive for excellence. Disney's intense focus on animation and his unwavering belief in its potential made him a pioneer in the field and cemented his legacy as a visionary entrepreneur.

    • Passion and self-education led to industry transformationsDropping out of Harvard and immersing in their crafts, Edwin Land and Walt Disney achieved industry transformations through intense focus and self-belief

      Intense focus and self-education are key to achieving success in unconventional fields. Both Edwin Land and Walt Disney dropped out of Harvard and dedicated themselves entirely to their passions, creating their own curriculums and immersing themselves in their crafts. Their intense concentration and determination led them to innovations that transformed their industries, from Polaroid instant photography to animated films and theme parks. Despite facing skepticism and economic challenges, they remained committed to their visions and ultimately achieved great success. Their stories serve as reminders that passion, focus, and self-belief can lead to groundbreaking innovations and industries.

    • Walt Disney's Unwavering OptimismDespite financial struggles, Disney remained confident and determined, selling belongings and taking on freelance work to pursue his dreams, ultimately leading to success

      Determination and optimism can help individuals overcome adversity and achieve success, even during the most challenging times. Walt Disney, despite facing financial struggles and living in poverty, never lost faith in his ideas and the potential of cartoons in entertainment. He was relentlessly resourceful, taking on freelance work and selling his belongings to make ends meet. During this difficult period, Disney's unwavering optimism was revealed, as he remained confident and determined to pursue his dreams. This mindset ultimately led him to make the decision to move to Hollywood and sell his idea for Alice's Wonderland, which would be the beginning of his successful career. Disney's story serves as a reminder that setbacks and hardships are a natural part of life, but with the right attitude and perseverance, individuals can turn things around and achieve great things.

    • Disney's setbacks led to great inventions and business skillsSetbacks can lead to new opportunities, inventions, and personal growth. Persistence and a focus on improvement can help overcome challenges and lead to great success.

      Success is not a straight line, and setbacks are an inevitable part of the journey. Walt Disney's career, filled with ups and downs, serves as a reminder that even with numerous successes, one can still face significant setbacks. Disney's relentless pursuit of personal pride and psychological need to create the best animations led him to invent Mickey Mouse after losing his characters to a business partner. The loss not only resulted in Disney's greatest invention but also forced him to become a better businessman and develop skills necessary to continue building his company. Opportunity often arises after a loss, and setbacks can make us stronger and wiser. Disney's story demonstrates that persistence, determination, and a focus on improving products can lead to great success despite the challenges faced along the way.

    • From adversity comes innovation and successAdversity can lead to groundbreaking creations and financial success. Keep working and never give up on your dreams.

      Adversity can lead to innovation and success. Walt Disney, after experiencing a betrayal and losing his business, found himself with nothing but his skills and determination. On a train ride home, he began drawing new characters, eventually creating Mickey Mouse. At the time, he was also working on the world's first sound cartoon, Steamboat Willie. Despite facing criticism and financial struggles, Disney persisted and premiered the cartoon to great success. This success led to a distribution deal and the influx of much-needed funds into his studio. Despite setbacks, Disney's resilience and innovative spirit allowed him to overcome adversity and create something groundbreaking. His story serves as a reminder that the only proper response to adversity is to keep working and never give up on your dreams.

    • Disney's commitment to quality and excellenceDisney instilled a culture of excellence, believing it was his only advantage, and inspired his team to exceed expectations, making Disney an unassailable force in animation.

      Walt Disney's commitment to quality and excellence was the driving force behind his success in building a powerful brand and dominating the animation industry. Disney refused to sell his company despite financial pressures, believing that quality was his only advantage and that he could be the "king of animation." He instilled this expectation of excellence in his team by hiring for enthusiasm and dedication, and pushing them to exceed their own capabilities. Disney's insistence on quality and his belief in building a special brand resonated with Warren Buffett, who used Disney as an example of the importance of having a unique and valuable offering in the minds of customers. Disney's relentless pursuit of dominance and his ability to inspire commitment from his team ultimately made Disney an unassailable force in the animation industry.

    • The Pursuit of Excellence: Disney's DedicationDisney's unwavering belief in himself and dedication to excellence led to iconic animated cartoons, movies, and Disneyland, despite personal health issues and challenges.

      Walt Disney's unwavering belief in himself and his pursuit of excellence were the driving forces behind his success. He instilled this mindset in his employees, leading them to make high-quality products that surpassed competitors. Disney's dedication to his work was borderline obsessive, often working late into the night and pushing himself to improve. This relentless drive for perfection, despite numerous challenges and setbacks, ultimately led to the creation of iconic animated cartoons, movies, and Disneyland. However, this intense focus came at a cost, with Disney suffering from numerous breakdowns and health issues due to the stress and pressure he put on himself. This story serves as a reminder that the pursuit of excellence, while challenging, can lead to remarkable achievements.

    • Walt Disney's relentless pursuit of perfectionDisney's dedication to high standards pushed animation boundaries, developed new tools, and built a lucrative empire

      Walt Disney's relentless pursuit of perfection led to significant innovations in animation, technology, company organization, and business models. However, this intense focus came at a cost, as Disney's dedication to his work left him with little time for socializing and personal relationships. Disney's emphasis on analysis and high standards not only pushed the boundaries of animation but also led to the development of new tools and techniques that became industry standards. Furthermore, Disney's business acumen extended beyond animation, as he recognized the value of merchandising and built a lucrative empire around it. Despite the challenges and sacrifices, Disney's unwavering commitment to excellence left an indelible mark on the entertainment industry.

    • Disney's Successful Partnerships and Innovations in Merchandise IndustryDisney's game-changing partnership with Herman Kamen revolutionized merchandise business, generating significant revenue through innovative products and licensing deals. Disney's instinctive leadership and storytelling abilities built a cult-like following for film-related merchandise.

      Successful partnerships and innovation were key components of Walt Disney's business success, particularly in the merchandise industry. Herman Kamen, Disney's merchandise partner, was a game-changer, revolutionizing the merchandise business and bringing in significant revenue through innovative products and licensing deals. Disney recognized the potential profits from film-related merchandise before others and built a cult-like following through his instinctive leadership and storytelling abilities. Unlike Steve Jobs, who was known for his clear communication and specific direction, Disney's wants were sometimes unclear to his employees, requiring them to decipher his vision through osmosis. Regardless, Disney's instinctive business decisions and innovative approaches to merchandising led to enormous profits and solidified Disney's position as a leader in the entertainment industry.

    • Disney's success rooted in storytelling, micromanagement, and visionDisney's exceptional storytelling, micromanagement, and unwavering belief in his vision drove him to create the world's first full-length animated feature, Snow White, inspiring a cult-like following and obsession with excellence.

      Walt Disney's success was rooted in his exceptional storytelling ability, micromanagement, and unwavering belief in his vision. He was a master salesman who could convince anyone of the value of his cartoons and built a cult-like following around his studio. Disney's enthusiasm and charisma were so compelling that he could inspire his employees to marshal their resources and focus on creating the world's first full-length animated feature film, Snow White. Despite facing skepticism and challenges, Disney's unwavering belief in the power of storytelling and his commitment to excellence drove him to push boundaries and change the course of animation history. His approach to building his studio was not like a commercial institution but rather a cult with him as the messianic figure inspiring a group of devoted, frenzied acolytes. Disney's demand for animators far outstripped supply, leading him to hire veteran animators and indoctrinate young art students in the Disney system, creating a culture of obsession with excellence.

    • Walt Disney's Persistence with Snow WhiteDespite financial challenges and skepticism, Disney's unwavering belief in 'Snow White' led to its success, providing financial security and allowing him to adapt to new technologies.

      Persistence and creativity can lead to great financial success, as demonstrated by Walt Disney's experience with "Snow White and the Seven Dwarfs." Despite facing numerous financial challenges and skepticism from bankers, Disney's unwavering belief in the potential of his product ultimately paid off. The rough cut of "Snow White" left Disney's main banker, Rosenberg, speechless and impressed, leading him to invest more money in the project. This investment proved to be a wise decision, as "Snow White" went on to become the highest grossing American film at the time and a merchandise cash cow. Disney's success with "Snow White" allowed him to provide for his family and parents, who had struggled financially for years. Additionally, Disney's ability to adapt to new technologies, such as home video formats, allowed him to continue generating revenue from his films for decades. This story highlights the importance of staying true to one's vision and being persistent in the face of adversity.

    • Walt Disney's love and dedication to family and fear of complacency fueled his successDisney's love for family and fear of complacency drove his relentless pursuit of innovation and growth, shaping both his personal and professional life.

      Walt Disney's love and dedication towards his family were the source of his greatest happiness, while his relentless pursuit of innovation and growth drove his incredible success. Despite the challenges and tragedies he faced, including the death of his mother in a house he had given her, he never stopped striving for excellence and new conquests. As Disney himself said, "We have worlds to conquer here." This unyielding spirit, rooted in his deep love for his family and his fear of complacency, shaped both his personal and professional life. Walt Disney's story is a testament to the power of perseverance, creativity, and the unbreakable bond between a father and his children.

    • Walt Disney's Career Battles and ChallengesSuccess isn't a straight line, and refusal to adapt to changing circumstances can lead to loss of control and a crisis of confidence.

      Walt Disney's career was marked by numerous battles and challenges, both financially and creatively. He faced battles with bankers, unions, and the US government during World War 2, which led him to lose control of his studio and led to a decade of depression. Disney's dislike for delegating authority and his obsession with micromanaging made it difficult for him to adapt to the post-war era and regain the success he once had. The realization that he could no longer produce films of the same quality as before was a crushing blow for him, leading him to consider selling the studio or leaving it forever. The lesson here is that success is rarely a straight line, and the inability to adapt to changing circumstances can lead to a loss of control and a crisis of confidence.

    • Disney's determination to create DisneylandDespite financial struggles and corporate constraints, Disney's unwavering vision and tenacity led to the creation of Disneyland, a magical world for people to enjoy.

      Walt Disney's drive for innovation and creativity led him to create Disneyland, his greatest external achievement, after reaching success with his animation studio. He was determined to break free from the constraints of his large company and return to the excitement of a small, creative community. Disney used his iron will and his ability to inspire others to build Disneyland from the ground up, even when facing financial struggles. He was unwilling to compromise his vision, including holding onto his intellectual property rights, and this tenacity ultimately led to the creation of a new world where people could experience the magic he had long imagined.

    • Disney saw TV as an opportunity instead of a threatDisney leveraged TV to reach larger audiences, promote assets, and fund projects, inspiring innovation in the industry

      Walt Disney saw television not as a threat but as an opportunity to promote and advertise his existing assets, including movies and theme parks. When many in the industry viewed television as a threat to motion pictures, Disney recognized its potential as a tool to reach larger audiences and increase the value of his existing content. He famously struck a deal with ABC to produce content for their network, which helped ABC become one of the major television networks and provided Disney with funding for Disneyland. Disney's unwavering focus on his dream projects, such as Disneyland, and his ability to adapt to new technologies, like television, contributed to his success and continue to inspire innovation in the entertainment industry.

    • Creating a Unique Experience with Passion and Attention to DetailStudy Disney's leadership for the importance of having a clear vision, micromanaging for perfection, and relentlessly pursuing excellence in your own work.

      Walt Disney's passion for his work and attention to detail were instrumental in creating the unique experience that became Disneyland. He refused to compromise his vision and demanded the highest quality from himself and his employees. Disneyland was not just an amusement park to him, but an outdoor movie set where every detail mattered. He micromanaged every aspect, from the cleanliness to the performance of his cast members. His obsession with perfection led to numerous calamities on the opening day, but he remained dedicated and proud of his creation. Disney's leadership was characterized by his singular vision and final authority, making him the driving force behind Disneyland's success. The takeaway from studying Disney and Balenciaga is the importance of creating your own language and vision, and the relentless pursuit of excellence.

    • Learning from History: A Powerful Form of LeverageStudy historical figures and their work to expand markets and create superior products. Continuously learn from the past to inform and improve future decisions.

      Learning from history is a powerful form of leverage for entrepreneurs and professionals seeking success. The speaker emphasized this idea by sharing examples of successful figures like Walt Disney, Steve Jobs, and Charlie Munger, who all studied the great and terrible work that came before them to expand their markets and create superior products. The speaker also highlighted the importance of being aware of historical examples and learning from them, as opposed to repeating past mistakes. He recommended joining his email list and checking out Founders Only events and merchandise to support the podcast and stay updated on future learning opportunities. Additionally, he mentioned the Founder's Notes AI assistant, Sage, which could help individuals access valuable information and insights from historical figures and their work. Overall, the speaker emphasized the importance of continuous learning and studying the past to inform and improve future decisions.

    • Founders Notes: A Subscription Service for Podcast InsightsAccess a vast database of searchable notes, highlights, and transcripts from the 'Founders' podcast, including advanced search features and summaries of key ideas.

      Founders Notes, a collaboration between the podcast "Founders" and its host, is a subscription-based service that offers users access to a vast searchable database of notes, highlights, and transcripts from the podcast. Originally, it provided users with an exact mirror image of the host's Readwise account, allowing them to search and recall information just as the host does. However, the service has since expanded to include additional features such as keyword searches by person or subject, randomized highlights feeds, and a powerful search function called Sage, which makes connections between notes and highlights. Users can also access a summary of the most important ideas from various episodes or founders, making it an invaluable resource for those looking to learn from the collective knowledge of history's greatest entrepreneurs. The service requires a subscription and is currently available on the web, with plans to develop a mobile app in the future.

    • Enhance your learning experience from the Founders podcastSubscribe to Founders Notes for easy access to key insights and valuable lessons from historical founders, saving you time and helping you make the most of your learning experience.

      The Founders Notes tool is ideal for business owners and career professionals who want to enhance their decision-making skills by condensing and clarifying the knowledge gained from the Founders podcast. With hundreds of hours of content available, subscribing to Founders Notes can save listeners valuable time by providing easy access to key insights from historical founders. If you're investing significant time into the podcast, consider subscribing to this companion tool to make the most of your learning experience. Founders Notes can help you remember and apply the valuable lessons from the podcast on demand. To learn more and subscribe, visit foundersnotes.com.

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    #350 How To Sell Like Steve Jobs

    #350 How To Sell Like Steve Jobs

    What I learned from reading The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience by Carmine Gallo 

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    (1:00) You've got to start with the customer experience and work back toward the technology—not the other way around.  —Steve Jobs in 1997

    (6:00) Why should I care = What does this do for me?

    (6:00) The Match King: Ivar Kreuger, The Financial Genius Behind a Century of Wall Street Scandals by Frank Partnoy.  (Founders #348)

    (7:00) Easy to understand, easy to spread.

    (8:00) An American Saga: Juan Trippe and His Pan Am Empire by Robert Daley 

    (8:00) The Fish That Ate the Whale: The Life and Times of America's Banana King by Rich Cohen. (Founders #255)

    (9:00)  love how crystal clear this value proposition is. Instead of 3 days driving on dangerous road, it’s 1.5 hours by air. That’s a 48x improvement in time savings. This allows the company to work so much faster. The best B2B companies save businesses time.

    (10:00) Great Advertising Founders Episodes:

    Albert Lasker (Founders #206)

    Claude Hopkins (Founders #170 and #207)

    David Ogilvy (Founders #82, 89, 169, 189, 306, 343) 

    (12:00) Advertising which promises no benefit to the consumer does not sell, yet the majority of campaigns contain no promise whatever. (That is the most important sentence in this book. Read it again.) — Ogilvy on Advertising 

    (13:00) Repeat, repeat, repeat. Human nature has a flaw. We forget that we forget.

    (19:00) Start with the problem. Do not start talking about your product before you describe the problem your product solves.

    (23:00) The Invisible Billionaire: Daniel Ludwig by Jerry Shields. (Founders #292)

    (27:00) Being so well known has advantages of scale—what you might call an informational advantage.

    Psychologists use the term social proof. We are all influenced-subconsciously and, to some extent, consciously-by what we see others do and approve.

    Therefore, if everybody's buying something, we think it's better.

    We don't like to be the one guy who's out of step.

    The social proof phenomenon, which comes right out of psychology, gives huge advantages to scale.

    —  the NEW Poor Charlie's Almanack: The Wit and Wisdom of Charlie Munger (Founders #329)

    (29:00) Marketing is theatre.

    (32:00) Belief is irresistible. — Shoe Dog: A Memoir by the Creator of Nike by Phil Knight.  (Founders #186)

    (35:00) I think one of the things that really separates us from the high primates is that we’re tool builders. I read a study that measured the efficiency of locomotion for various species on the planet. The condor used the least energy to move a kilometer. And, humans came in with a rather unimpressive showing, about a third of the way down the list. It was not too proud a showing for the crown of creation. So, that didn’t look so good. But, then somebody at Scientific American had the insight to test the efficiency of locomotion for a man on a bicycle. And, a man on a bicycle, a human on a bicycle, blew the condor away, completely off the top of the charts.

    And that’s what a computer is to me. What a computer is to me is it’s the most remarkable tool that we’ve ever come up with, it’s the equivalent of a bicycle for our minds.

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    #349 How Steve Jobs Kept Things Simple

    #349 How Steve Jobs Kept Things Simple

    What I learned from reading Insanely Simple: The Obsession That Drives Apple's Success by Ken Segall. 

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    Can you give me a summary of Warren Buffett's best ideas? (Substitute any founder covered on the podcast and you'll get a comprehensive and easy to read summary of their ideas) 

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    (1:30) Steve wanted Apple to make a product that was simply amazing and amazingly simple.

    (3:00) If you don’t zero in on your bureaucracy every so often, you will naturally build in layers. You never set out to add bureaucracy. You just get it. Period. Without even knowing it. So you always have to be looking to eliminate it.  — Sam Walton: Made In America by Sam Walton. (Founders #234)

    (5:00) Steve was always easy to understand. He would either approve a demo, or he would request to see something different next time. Whenever Steve reviewed a demo, he would say, often with highly detailed specificity, what he wanted to happen next.  — Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs by Ken Kocienda. (Founders #281)

    (7:00) Watch this video. Andy Miller tells GREAT Steve Jobs stories

    (10:00) Many are familiar with the re-emergence of Apple. They may not be as familiar with the fact that it has few, if any parallels.
    When did a founder ever return to the company from which he had been rudely rejected to engineer a turnaround as complete and spectacular as Apple's? While turnarounds are difficult in any circumstances they are doubly difficult in a technology company. It is not too much of a stretch to say that Steve founded Apple not once but twice. And the second time he was alone. 

    —  Return to the Little Kingdom: Steve Jobs and the Creation of Appleby Michael Moritz.

    (15:00) If the ultimate decision maker is involved every step of the way the quality of the work increases.

    (20:00) "You asked the question, What was your process like?' I kind of laugh because process is an organized way of doing things. I have to remind you, during the 'Walt Period' of designing Disneyland, we didn't have processes. We just did the work. Processes came later. All of these things had never been done before. Walt had gathered up all these people who had never designed a theme park, a Disneyland. So we're in the same boat at one time, and we figure out what to do and how to do it on the fly as we go along with it and not even discuss plans, timing, or anything. We just worked and Walt just walked around and had suggestions." — Disney's Land: Walt Disney and the Invention of the Amusement Park That Changed the World by Richard Snow. (Founders #347)

    (23:00) The further you get away from 1 the more complexity you invite in.

    (25:00) Your goal: A single idea expressed clearly.

    (26:00) Jony Ive: Steve was the most focused person I’ve met in my life

    (28:00) Editing your thinking is an act of service.

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    What are some strategies that Cornelius Vanderbilt used against his competitors?

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    Michael Jordan In His Own Words

    Michael Jordan In His Own Words

    What I learned from reading Driven From Within by Michael Jordan and Mark Vancil. 

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    Episode Outline: 

    Players who practice hard when no one is paying attention play well when everyone is watching.

    It's hard, but it's fair. I live by those words. 

    To this day, I don't enjoy working. I enjoy playing, and figuring out how to connect playing with business. To me, that's my niche. People talk about my work ethic as a player, but they don't understand. What appeared to be hard work to others was simply playing for me.

    You have to be uncompromised in your level of commitment to whatever you are doing, or it can disappear as fast as it appeared. 

    Look around, just about any person or entity achieving at a high level has the same focus. The morning after Tiger Woods rallied to beat Phil Mickelson at the Ford Championship in 2005, he was in the gym by 6:30 to work out. No lights. No cameras. No glitz or glamour. Uncompromised. 

    I knew going against the grain was just part of the process.

    The mind will play tricks on you. The mind was telling you that you couldn't go any further. The mind was telling you how much it hurt. The mind was telling you these things to keep you from reaching your goal. But you have to see past that, turn it all off if you are going to get where you want to be.

    I would wake up in the morning thinking: How am I going to attack today?

    I’m not so dominant that I can’t listen to creative ideas coming from other people. Successful people listen. Those who don’t listen, don’t survive long.

    In all honesty, I don't know what's ahead. If you ask me what I'm going to do in five years, I can't tell you. This moment? Now that's a different story. I know what I'm doing moment to moment, but I have no idea what's ahead. I'm so connected to this moment that I don't make assumptions about what might come next, because I don't want to lose touch with the present. Once you make assumptions about something that might happen, or might not happen, you start limiting the potential outcomes. 

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    Founders
    en-usMay 12, 2024

    #348 The Financial Genius Behind A Century of Wall Street Scandals: Ivar Kreuger

    #348 The Financial Genius Behind A Century of Wall Street Scandals: Ivar Kreuger

    What I learned from reading The Match King: Ivar Kreuger, The Financial Genius Behind a Century of Wall Street Scandals by Frank Partnoy. 

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    Episode Outline: 

    1. Ivar was charismatic. His charisma was not natural. Ivar spent hours every day just preparing to talk. He practiced his lines for hours like great actors do.

    2. Ivar’s first pitch was simple, easy to understand, and legitimate: By investing in Swedish Match, Americans could earn profits from a monopoly abroad.

    3. Joseph Duveen noticed that Europe had plenty of art and America had plenty of money, and his entire astonishing career was the product of that simple observation. — The Days of Duveen by S.N. Behrman.  (Founders #339 Joseph Duveen: Robber Baron Art Dealer)

    4. Ivar studied Rockefeller and Carnegie: Ivar's plan was to limit competition and increase profits by securing a monopoly on match sales throughout the world, mimicking the nineteenth century oil, sugar, and steel trusts.

    5. When investors were manic, they would purchase just about anything. But during the panic that inevitably followed mania, the opposite was true. No one would buy.

    6. The problem isn’t getting rich. The problem is staying sane. — Charlie Munger

    7. Ivar understood human psychology. If something is limited and hard to get to that increases desire. This works for both products (like a Ferrari) and people (celebrities). Ivar was becoming a business celebrity.

    8.  I’ve never believed in risking what my family and friends have and need in order to pursue what they don't have and don't need. — The Essays of Warren Buffett by Warren Buffett and Lawrence Cunningham. (Founders #227)

    9. Great ideas are simple ideas: Ivar hooked Durant with his simple, brilliant idea: government loans in exchange for match monopolies.

    10. Ivar wrote to his parents, "I cannot believe that I am intended to spend my life making money for second-rate people. I shall bring American methods back home. Wait and see - I shall do great things. I'm bursting with ideas. I am only wondering which to carry out first."

    11. Ivar’s network of companies was far too complex for anyone to understand: It was like a corporate family tree from hell, and it extended into obscurity.

    12. “Victory in our industry is spelled survival.”   —Steve Jobs

    13. Ivar's financial statements were sloppy and incomplete. Yet investors nevertheless clamored to buy his securities.

    14. As more cash flowed in the questions went away. This is why Ponzi like schemes can last so long. People don’t want to believe. They don’t want the cash to stop.

    15. A Man for All Markets: From Las Vegas to Wall Street, How I Beat the Dealer and the Market by Ed Thorp. (Founders #222)

    16.  A summary of Charlie Munger on incentives:

    1. We all underestimate the power of incentives.
    2. Never, ever think about anything else before the power of incentives.
    3. The most important rule: get the incentives right.

    17. This is nuts! Fake phones and hired actors!

    Next to the desk was a table with three telephones. The middle phone was a dummy, a non-working phone that Ivar could cause to ring by stepping on a button under the desk. That button was a way to speed the exit of talkative visitors who were staying too long. Ivar also used the middle phone to impress his supporters. When Percy Rockefeller visited Ivar pretended to receive calls from various European government officials, including Mussolini and Stalin. That evening, Ivar threw a lavish party and introduced Rockefeller to numerous "ambassadors" from various countries, who actually were movie extras he had hired for the night.

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    #347 How Walt Disney Built His Greatest Creation: Disneyland

    #347 How Walt Disney Built His Greatest Creation: Disneyland

    What I learned from reading Disney's Land: Walt Disney and the Invention of the Amusement Park That Changed the World by Richard Snow. 

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    (8:00) When in 1955 we heard that Disney had opened an amusement park under his own name, it appeared certain that we could not look forward to anything new from Mr. Disney.

    We were quite wrong.

    He had, instead, created his masterpiece.

    (13:00) This may be the greatest product launch of all time: He had run eight months of his television program. He hadn't named his new show Walt Disney Presents or The Wonderful World of Walt Disney.

    It was called simply Disneyland, and every weekly episode was an advertisement for the still unborn park.

    (15:00) Disneyland is the extension of the powerful personality of one man.

    (15:00) The creation of Disneyland was Walt Disney’s personal taste in physical form.

    (24:00) How strange that the boss would just drop it. Walt doesn’t give up. So he must have something else in mind.

    (26:00) Their mediocrity is my opportunity. It is an opportunity because there is so much room for improvement.

    (36:00) Roy Disney never lost his calm understanding that the company's prosperity rested not on the rock of conventional business practices, but on the churning, extravagant, perfectionist imagination of his younger brother.

    (41:00) Walt Disney’s decision to not relinquish his TV rights to United Artists was made in 1936. This decision paid dividends 20 years later. Hold on. Technology -- developed by other people -- constantly benefited Disney's business. Many such cases in the history of entrepreneurship.

    (43:00) Walt Disney did not look around. He looked in. He looked in to his personal taste and built a business that was authentic to himself.

    (54:00) "You asked the question, What was your process like?' I kind of laugh because process is an organized way of doing things. I have to remind you, during the 'Walt Period' of designing Disneyland, we didn't have processes.

    We just did the work. Processes came later. All of these things had never been done before.

    Walt had gathered up all these people who had never designed a theme park, a Disneyland.

    So we're in the same boat at one time, and we figure out what to do and how to do it on the fly as we go along with it and not even discuss plans, timing, or anything.

    We just worked and Walt just walked around and had suggestions."

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    #346 How Walt Disney Built Himself

    #346 How Walt Disney Built Himself

    What I learned from rereading Walt Disney: The Triumph of the American Imagination by Neal Gabler. 

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    (2:00) Disney’s key traits were raw ingenuity combined with sadistic determination.

    (3:00) I had spent a lifetime with a frustrated, and often unemployed man, who hated anybody who was successful. 

    Francis Ford Coppola: A Filmmaker's Life by Michael Schumacher. (Founders #242)

    (6:00) Disney put excelence before any other consideration.

    (11:00) Maybe the most important thing anyone ever said to him: You’re crazy to be a professor she told Ted. What you really want to do is draw. Ted’s notebooks were always filled with these fabulous animals. So I set to work diverting him. Here was a man who could draw such pictures. He should earn a living doing that. 

    Becoming Dr. Seuss: Theodor Geisel and the Making of an American Imagination by Brian Jay Jones. (Founders #161)

    (14:00) A quote about Edwin Land that would apply to Walt Disney too:

    Land had learned early on that total engrossment was the best way for him to work. He strongly believed that this kind of concentrated focus could also produce extraordinary results for others. Late in his career, Land recalled that his “whole life has been spent trying to teach people that intense concentration for hour after hour can bring out in people resources they didn’t know they had.”  A Triumph of Genius: Edwin Land, Polaroid, and the Kodak Patent War by Ronald Fierstein. (Founders #134)

    (15:00) My parents objected strenuously, but I finally talked them into letting me join up as a Red Cross ambulance driver. I had to lie about my age, of course. 

    In my company was another fellow who had lied about his age to get in. He was regarded as a strange duck, because whenever we had time off and went out on the town to chase girls, he stayed in camp drawing pictures.

    His name was Walt Disney.

    Grinding It Out: The Making of McDonald's by Ray Kroc. (Founders #293)

    (20:00) Walt Disney had big dreams. He had outsized aspirations.

    (22:00) A quote from Edwin Land that would apply to Walt Disney too: My motto is very personal and may not fit anyone else or any other company. It is: Don't do anything that someone else can do.

    (24:00) Walt Disney seldom dabbled. Everyone who knew him remarked on his intensity; when something intrigued him, he focused himself entirely as if it were the only thing that mattered.

    (29:00) He had the drive and ambition of 10 million men.

    (29:00) I'm going to sit tight. I have the greatest opportunity I've ever had, and I'm in it for everything.

    (31:00) He seemed confident beyond any logical reason for him to be so. It appeared that nothing discouraged him.

    (31:00) You have to take the hard knocks with the good breaks in life.

    (32:00) Nothing wrong with my aim, just gotta change the target. — Jay Z

    (35:00) He sincerely wanted to be counted among the best in his craft.

    (43:00) He didn't want to just be another animation producer. He wanted to be the king of animation. Disney believed that quality was his only real advantage.

    (47:00) Walt Disney wanted domination. Domination that would make his position unassailable.

    (49:00) Disney was always trying to make something he could be proud of.

    (50:00) We have a habit of divine discontent with our performance. It is an antidote to smugness.

    Eternal Pursuit of Unhappiness: Being Very Good Is No Good,You Have to Be Very, Very, Very, Very, Very Good by David Ogilvy and Ogivly & Mather.  (Founders #343)

    (53:00) While it is easy, of course, for me to celebrate my doggedness now and say that it is all you need to succeed, the truth is that it demoralized me terribly. I would crawl into the house every night covered in dust after a long day, exhausted and depressed because that day's cyclone had not worked. There were times when I thought it would never work, that I would keep on making cyclone after cyclone, never going forwards, never going backwards, until I died.

    Against the Odds: An Autobiography by James Dyson (Founders #300)

    (56:00) He doesn't place a premium on collecting friends or socializing: "I don't believe in 50 friends. I believe in a smaller number. Nor do I care about society events. It's the most senseless use of time. When I do go out, from time to time, it's just to convince myself again that I'm not missing a lot."

    The Red Bull Story by Wolfgang Fürweger (Founders #333)

    (1:02:00) Steve was at the center of all the circles.

    He made all the important product decisions.

    From my standpoint, as an individual programmer, demoing to Steve was like visiting the Oracle of Delphi.

    The demo was my question. Steve's response was the answer.

    While the pronouncements from the Greek Oracle often came in the form of confusing riddles, that wasn't true with Steve.

    He was always easy to understand.

    He would either approve a demo, or he would request to see something different next time.

    Whenever Steve reviewed a demo, he would say, often with highly detailed specificity, what he wanted to happen next.

    He was always trying to ensure the products were as intuitive and straightforward as possible, and he was willing to invest his own time, effort, and influence to see that they were.

    Through looking at demos, asking for specific changes, then reviewing the changed work again later on and giving a final approval before we could ship, Steve could make a product turn out like he wanted.

    Much like the Greek Oracle, Steve foretold the future.

    Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs by Ken Kocienda. (Founders #281)

    (1:07:00) He griped that when he hired veteran animators he had to “put up with their Goddamn poor working habits from doing cheap pictures.” He believed it was easier to start from scratch with young art students and indoctrinate them in the Disney system.

    (1:15:00) I don’t want to be relagated to the cartoon medium. We have worlds to conquer here.

    (1:17:00) Advice Henry Ford gave Walt Disney about selling his company: If you sell any of it you should sell all of it.

    (1:23:00) He kept a slogan pasted inside of his hat: You can’t top pigs with pigs. (A reminder that we have to keep blazing new trails.)

    (1:25:00) Disney’s Land: Walt Disney and the Invention of the Amusement Park That Changed the World by Richard Snow.

    (1:33:00) It is the detail. If we lose the detail, we lose it all.

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    I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth

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    Related Episodes

    #238 Jay Z: Decoded

    #238 Jay Z: Decoded

    What I learned from reading Decoded by Jay Z. 

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    [1:39] I would practice from the time I woke in the morning until I went to sleep

    [2:10] Even back then I though I was the best.

    [2:57] Bourdain: The Definitive Oral Biography  (Founders #219)

    [4:32] Belief becomes before ability.

    [5:06] Michael Jordan: The Life (Founders #212)

    [5:46] The public praises people for what they practice in private.

    [7:28]  Lock yourself in a room doing five beats a day for three summers.

    [7:50] Sam Walton: Made In America  (Founders #234)

    [9:50] He was disappointed in the world, so he built one of his own — from Steven Spielberg: A Biography (Founders #209)

    [12:47] The Pmarca Blog Archive Ebook by Marc Andreessen (Founders #50)

    [13:35] I'm not gonna say that I thought I could get rich from rap, but I could clearly see that it was gonna get bigger before it went away. Way bigger.

    [21:10] Over 20 years into his career and dude ain’t changed. He’s got his own vibe. You gotta love him for that. (Rick Rubin)

    [21:41] Against The Odds: An Autobiography by James Dyson (Founders #200)

    [25:27] I believe you can speak things into existence.

    [27:20] Picking the right market is essential.

    [29:29] All companies that go out of business do so for the same reason – they run out of money. —Don Valentine 

    [29:42] There are two things in business that matter, and you can learn this in two minutes- you don’t have to go to business school for two years: high gross margins and cash flow. The other financial metrics you can forget. —Don Valentine 

    [31:54] I went on the road with Big Daddy Kane for a while. I got an invaluable education watching him perform.

    [33:12] Everything I do I learned from the guys who came before me. —Kobe

    [34:15] I truly hate having discussions about who would win one on one or fans saying you’d beat Michael. I feel like Yo (puts his hands up like stop. Chill.) What you get from me is from him. I don’t get 5 championships without him because he guided me so much and gave me so much great advice.

    [34:50] Steve Jobs: The Exclusive Biography (Founders #214)

    [37:20] This is a classic piece of OG advice. It's amazing how few people actually stick to it.

    [38:04] Nuts!: Southwest Airlines' Crazy Recipe for Business and Personal Success(Founders #56)

    [39:04] The key to staying on top of things is to treat everything like it's your first project.

    [41:10] The Founders: The Story of Paypal and the Entrepreneurs Who Shaped Silicon Valley (Founders #233)

    [44:46] We (Jay Z, Bono, Quincy Jones) ended up trading stories about the pressure we felt even at this point in our lives.

    [45:22] Competition pushes you to become your best self. Jordan said the same thing about Larry Bird and Magic Johnson.

    [46:43] If you got the heart and the brains you can move up quickly. There's no way to quantify all of this on a spreadsheet, but it's the dream of being the exception.

    [52:26] He (Russell Simmons) changed the business style of a whole generation. The whole vibe of startup companies in Silicon Valley with 25 year old CEOs wearing shell toes is Russell's Def Jam style filtered through different industries.

    [54:17] Jay Z’s approach is I'm going to find the smartest people that that know more than I do, and I'm gonna learn everything I can from them.

    [54:49] He (Russell Simmons) knew that the key to success was believing in the quality of your own product enough to make people do business with you on your terms. He knew that great product was the ultimate advantage in competition.

    [55:08] In the end it came down to having a great product and the hustle to move it.

    [56:37] Learn how to build and sell and you will be unstoppable. The Almanack of Naval Ravikant: A Guide to Wealth and Happiness (Founders #191)

    [58:30] We gave those brands a narrative which is one of the reasons anyone buys anything. To own not just a product, but to become part of a story.

    [59:30] The best thing for me to do is to ignore and outperform.

    [1:01:16] Poor Charlie's Almanack: The Wit and Wisdom of Charles T. Munger. (Founders #90)

    [1:06:01] Tao of Charlie Munger: A Compilation of Quotes from Berkshire Hathaway's Vice Chairman on Life, Business, and the Pursuit of Wealth With Commentary  (Founders #78)

    [1:08:42] Jony Ive: The Genius Behind Apple's Greatest Products(Founders #178)

    [1:11:46] Long term success is the ultimate goal.

    [1:12:58] Runnin' Down a Dream: How to Succeed and Thrive in a Career You Love - Bill Gurley

    [1:15:11] I have always used visualization the way athletes do, to conjure reality.

    [1:18:14] The thing that distinguished Jordan wasn't just his talent, but his discipline, his laser-like commitment to excellence.

    [1:19:42] The gift that Jordan had wasn't just that he was willing to do the work, but he loved doing it because he could feel himself getting stronger and ready for anything. That is the kind of consistency that you can get only by adding dead serious discipline of whatever talent you have.

    [1:21:37] when you step outside of school and you have to teach yourself about life, you develop a different relationship to information. I've never been a purely linear thinker. You can see it to my rhymes. My mind is always jumping around restless, making connections, mixing, and matching ideas rather than marching in a straight line,

    [1:27:41] Samuel Bronfman: The Life and Times of Seagram’s Mr. Sam (Founders #116)

    [1:34:15] The real bullshit is when you act like you don't have contradictions inside you. That you're so dull and unimaginative that your mind never changes or wanders into strange, unexpected places.

    [1:36:25] There are extreme levels of drive and pain tolerance in the history of entrepreneurship.

    [1:38:45] Hit Men: Power Brokers and Fast Money Inside the Music Business

    [1:42:24]  I love sharp people. Nothing makes me like someone more than intelligence.

    [1:44:17] They call it the game, but it's not. You can want success all you want but to get it you can't falter. You can't slip. You can't sleep— one eye open for real and forever.

    [1:51:49] The thought that this cannot be life is one that all of us have felt at some point or another. When a bad decision and bad luck and bad situations feel like too much to bear those times. When we think this, this cannot be my story, but facing up to that kind of feeling can be a powerful motivation to change.

    [1:54:18] Technology is making it easier to connect to other people, but maybe harder to keep connected to yourself.

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    I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth

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    #242 Francis Ford Coppola: A Filmmaker's Life

    #242 Francis Ford Coppola: A Filmmaker's Life

    What I learned from reading Francis Ford Coppola: A Filmmaker's Life by Michael Schumacher.

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    [2:49] You can always understand the son by the story of his father. The story of the father is embedded in the son.

    [5:33] I had spent a lifetime with a frustrated, and often unemployed man, who hated anybody who was successful.

    [7:01] And he said, “Yeah, but there can only be one genius in the family. And since I'm already that, what chance do you have? “What kind of father says something like that to his son?

    [8:21] He is incredibly talented and incredibly pretentious. He doesn't know what he's doing half the time and the other half of the time he's brilliant.

    [9:46] There is no speed limit. The standard pace is for chumps.

    [10:04] Pulitzer: A Life in Politics, Print, and Power (Founders #135)

    [11:54]  George Lucas: A Life (Founders #35)

    [12:45] Steven Spielberg: A Biography (Founders #209)

    [14:10] Coppola displayed a remarkable ability to do whatever was necessary to get the job done.

    [16:30] I had an overwhelming urge to make films.

    [19:11] I deliberately worked all night so when he'd arrive in the morning he would see me slumped over the editing machine.

    [20:36] Say yes first, learn later.

    [21:00] My peculiar approach to cinema is I like to learn by not knowing how the hell to do it. I’m forced to discover how to do it.

    [23:10] His willingness to seize the moment was one of the main characteristics separating him from his other fellow students and aspiring filmmakers.

    [30:44] The Founders: The Story of Paypal and the Entrepreneurs Who Shaped Silicon Valley (Founders #233)

    [37:43] You have to control the money or you don't have control.

    [38:53] At his absolute lowest point comes his greatest opportunity.

    [41:59] It only takes a couple of these gigantic flops to permanently erase any positive financial outcome that you had previously.

    [44:55] Either control your emotions or other people are going to control you.

    [47:35]  In many cases, the people we study are dead. We can't talk to them, but they can still counsel us through their life stories.

    [50:00] Excellence took time and patience.

    [51:56] Even in the vortex of the storm some outstanding work was being accomplished. Something strong and powerful was being forged in struggle.

    [52:46] Vito Corleone had shown a rough-hewn old-world wisdom, the kind gained through experience rather than from a textbook.

    [56:29] A great story about loyalty and friendship. If you have a friend like this, hold onto them.

    [1:03:32] Martin Sheen on working for Coppola: I have a lot of mixed feelings about Francis. I'm very fond of him personally. The thing I love about him most is that he never, like a good general, asks you to do anything he wouldn't do. He was right there with us, lived there in shit and mud up to his ass, suffered the same diseases, ate the same food. I don't think he realizes how tough he is to work for. God, is he tough. But I will sail with that son of a bitch anytime.

    [1:04:58] I always had a rule. If I was going away for more than 10 days I’d take my kids out of school.

    [1:08:31] If you don't have this fundamental alignment between who you are and the work you do —and how you do that work —there's going to be some level of misery unhappiness if you don't resolve that conflict.

    [1:12:22] Half the people thought it was a masterpiece and half the people thought it was a piece of shit.

    [1:23:01] On the death of his son: I realized that no matter what happened, I had lost. No matter what happened, it would always be incomplete.

    [1:25:38] I want to be free. I don't want producers around me telling me what to do. The real dream of my life is a place where people can live in peace and create what they want.

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    “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested, so my poor wallet suffers.” — Gareth

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    #245 Rick Rubin (In the Studio)

    #245 Rick Rubin (In the Studio)

    What I learned from reading Rick Rubin: In the Studio by Jake Brown.

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    Rick Rubin on Lex Fridman Podcast #275

    Rick Rubin on The Peter Attia Drive Podcast #57

    Shangri-La Documentary

    Rick’s podcast Broken Record

    [1:39] Decoded by Jay Z. (Founders #238)

    [3:19] Simplicity is the ultimate sophistication.

    [3:31] His goal is to record music in its most basic and purest form. No extra bells and whistles. All wheat, no chaff.

    [5:42] Dr. Land was saying: “I could see what the Polaroid camera should be. It was just as real to me as if it was sitting in front of me before I had ever built one.” And Steve said: “Yes, that’s exactly the way I saw the Macintosh.” He said if I asked someone who had only used a personal calculator what a Macintosh should be like they couldn’t have told me. There was no way to do consumer research on it so I had to go and create it and then show it to people and say now what do you think?” Both of them had this ability to not invent products, but discover products. Both of them said these products have always existed — it’s just that no one has ever seen them before. We were the ones who discovered them. The Polaroid camera always existed and the Macintosh always existed — it’s a matter of discovery.

    [7:31] My goal is to just get out of the way and let the people I'm working with be the best versions of themselves.

    [7:50] Berkshire Hathaway Letters to Shareholders 1965-2018 by Warren Buffett (Founders #88)

    [11:26] In-N-Out Burger: A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules by Stacy Perman. (Founders #244)

    [14:13] “Designing a product is keeping 5,000 things in your brain and fitting them all together in new and different ways.” —Steve Jobs

    [16:00] Less is more but you have to do more to get to less.

    [16:25] Against The Odds: An Autobiography by James Dyson and reading A History of Great Inventions by James Dyson. (Founders #200)

    [17:56] Rubin's most valuable quality is his own confidence.

    [20:57]  If we're going to do this, let's aim for greatness. You have to believe what you were doing is the most important thing in the world.

    [21:29] Damn Right: Behind the Scenes with Berkshire Hathaway Billionaire Charlie Munger by Janet Lowe. (Founders #221) “Everybody engaged in complicated work needs colleagues. Just the discipline of having to put your thoughts in order with somebody else is a very useful thing.”

    [24:24] On being a reducer —not a producer: Often in the studio there will be the idea to add layers to make it seem bigger. Sometimes the more things you add, the smaller it gets. A lot of it is counterintuitive. You need to discover it in practice.

    [27:10] I want to play loud. I want to be heard. And I want all to know I'm not one of the herd.

    [36:16] There were no stars in rap music. It was really just a work of passion. Everyone who was doing it was doing it because they loved it, not because anyone thought it was a career.

    [38:12] Krush Groove YouTube link

    [38:47] Russell really cared about finding new ways to expose their music to a bigger audience.

    [39:03] Bloomberg by Michael Bloomberg.  (Founders #228)

    [44:19] A handmade product at scale.

    [48:23] Rap music as recorded work was just eight years old.

    [50:06] Q: Do you have an engine of constant dissatisfaction. Self criticism that I could have done better? A: No. I’m pleased with the work that we did. Excited to keep working. It’s fun. I don’t know what else I’d do with myself. I like making things, it’s fun. I feel like it’s my reason to be on the planet so I just keep doing it. If it could be better I would have kept working on it. If it could be better it’s not done. I’ve done everything I can to make it the best it can be. I can’t do more than that so there is nothing to be critical of. It is almost like a diary entry. Everything we make is a reflection in a moment in time. Could be a day, could be a year.

    [52:54] These things that we don't understand and cannot explain happen regularly.

    [58:33] To be ignorant of what occurred before you were born is to remain always a child.

    [58:58] He's living in four different centuries at once.

    [1:01:02] I believe in you so much, I'm going to make you believe in you.

    [1:03:07] Hard Drive: Bill Gates and the Making of the Microsoft Empire by James Wallace and Jim Erickson (Founders #140)  Gates and Allen were convinced the computer industry was about to reach critical mass, and when it exploded it would usher in a technological revolution of astounding magnitude. They were on the threshold of one of those moments when history held its breath... and jumped, as it had done with the development of the car and the airplane. They could either lead the revolution or be swept along by it.

    [1:05:35] The newest sounds have a tendency to sound old when the next new sound comes along. But a grand piano sounded great 50 years ago and will sound great 50 years from now. I try to make records that have a timeless quality.

    [1:13:58] Mozart: A Life by Paul Johnson. (Founders #240)

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    #98 Enzo Ferrari (the making of an automobile empire)

    #98 Enzo Ferrari (the making of an automobile empire)

    What I learned from reading Enzo Ferrari: Power, Politics, and the Making of an Automobile Empire by Luca Dal Monte.

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    [0:01] Ferrari was animated by an extraordinary passion that led him to build a product with no equal

    [3:52] Lee Iacocca on why Enzo Ferrari will go as the greatest car manufacturer in history: "Ferrari spent every dollar chasing perfection." 

    [8:50] Business lessons from his father  

    [11:47] Enzo Ferrari was not interested in school. He wanted to start working immediately. 

    [16:36] The deaths of his father and brother 

    [18:20] No job. No money. No connections. A young man desperate to succeed in life. 

    [23:06] He learned something that he would never forget for the rest of his life: Not even the best driver had any chance of victory if he was not at the wheel of the best car

    [24:20] Starting his first business which ends in bankruptcy.

    [28:31] Enzo learned from those who already accomplished what he was trying to do. 

    [31:10] He does the best possible job at whatever task he is given. Even if he doesn't want to do it. Enzo focuses on being useful. 

    [33:35] A young Enzo Ferrari is plagued with doubts and close to a nervous breakdown. 

    [38:28] The large leave gaps for the small: The start of Scuderia Ferrari. 

    [49:38] Enzo Ferrari at 33 years old. 

    [51:30] For Enzo Ferrari it was always day 1.

    [52:33] Alfa Romeo pulls the plug/the end of Scuderia Ferrari, the birth of Ferrari.

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    I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth

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    #249 Steve Jobs In His Own Words

    #249 Steve Jobs In His Own Words

    What I learned from reading I, Steve: Steve Jobs In His Own Words by George Beahm.

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    [1:05]

    On Steve Jobs

    #5 Steve Jobs: The Biography
    #19 Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader
    #76 Return To The Little Kingdom: Steve Jobs and The Creation of Apple
    #77 Steve Jobs & The NeXT Big Thing
    #204 Inside Steve Jobs' Brain
    #214 Steve Jobs: The Exclusive Biography
    #235 To Pixar And Beyond: My Unlikely Journey with Steve Jobs to Make Entertainment History

    Bonus Episodes on Steve Jobs

    Insanely Simple: The Obsession That Drives Apple's Success (Between #112 and #113)
    Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs (Between #110 and #111)

    On Jony Ive and Steve Jobs

    #178 Jony Ive: The Genius Behind Apple's Greatest Products

    On Ed Catmull and Steve Jobs

    #34 Creativity Inc: Overcoming The Unseen Forces That Stand In The Way of True Inspiration

    On Steve Jobs and several other technology company founders

    #157 The Innovators: How a Group of Hackers, Geniuses, and Geeks Created the Digital Revolution

    #208 In the Company of Giants: Candid Conversations With the Visionaries of the Digital World

    [3:13] We're not going to be the first to this party, but we're going to be the best.

    [4:54] Company Focus: We do no market research. We don't hire consultants. We just want to make great products.

    [5:06] The roots of Apple were to build computers for people, not for corporations. The world doesn't need another Dell or Compaq.

    [5:52] Nearly all the founders I’ve read about have a handful of ideas/principles that are important to them and they just repeat and pound away at them forever.

    [7:00] You can oftentimes arrive at some very elegant and simple solutions. Most people just don't put in the time or energy to get there.

    [8:09] I think of Founders as a tool for working professionals. And what that tool does is it gets ideas from the history of entrepreneurship into your brain so then you can use them in your work. It just so happens that a podcast is a great way to achieve that goal.

    [8:48] Tim Ferriss Podcast #596 with Ed Thorp

    [8:50] A Man for All Markets: From Las Vegas to Wall Street, How I Beat the Dealer and the Market by Ed Thorp. (Founders 222)

    [10:43] In most people's vocabularies, design means veneer. It's interior decorating. It's the fabric of the curtains and the sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service.

    [12:05] The Essential Difference: The Lisa people wanted to do something great. And the Mac people want to do something insanely great. The difference shows.

    [14:21] Sure, what we do has to make commercial sense, but it's never the starting point. We start with the product and the user experience.

    [15:57] Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader by Brent Schlender and Rick Tetzeli. (Founders #19)

    [16:41] We had a passion to do this one simple thing.

    [16:51] And that's really important because he's saying I wasn't trying to build the biggest company. I wasn't trying to build a trillion dollar company. It wasn't doing any of that. Those things happen later as a by-product of what I was actually focused on, which is just building the best computer that I wanted to use.

    [17:14] In the Company of Giants: Candid Conversations With the Visionaries of the Digital World by Rama Dev Jager and Rafael Ortiz.  (Founders #208 )

    [17:41] It comes down to trying to expose yourself to the best things that humans have done and then try to bring those things in to what you're doing. Picasso had a saying: good artists copy, great artists steal. And we have always been shameless about stealing great ideas.

    [20:29] Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.

    [21:06]  A Mind at Play: How Claude Shannon Invented the Information Age by Jimmy Soni and Rob Goodman (Founders #95) “A very small percentage of the population produces the greatest proportion of the important ideas. There are some people if you shoot one idea into the brain, you will get half an idea out. There are other people who are beyond this point at which they produce two ideas for each idea sent in.”

    [22:29] Edwin land episodes:

    Insisting On The Impossible: The Life of Edwin Land and Instant: The Story of Polaroid (Founders #40)

    The Instant Image: Edwin Land and The Polaroid Experience by Mark Olshaker. (Founders #132)

    Land’s Polaroid: A Company and The Man Who Invented It by Peter C. Wensberg. (Founders #133)

    A Triumph of Genius: Edwin Land, Polaroid, and the Kodak Patent War by Ronald K. Fierstein. (Founders #134)

    [25:01] Macintosh was basically this relatively small company in Cupertino, California, taking on the goliath, IBM, and saying "Wait a minute, your way is wrong. This is not the way we want computers to go. This is not the legacy we want to leave. This is not what we want our kids to be learning. This is wrong and we are going to show you the right way to do it and here it is and it is so much better.

    [27:47] Jony Ive: The Genius Behind Apple's Greatest Productsby Leander Kahney. (
    (Founders #178)

    [29:00] Enzo Ferrari: Power, Politics, and the Making of an Automobile Empire by Luca Dal Monte (Founders #98)

    [34:39] On meeting his wife, Laurene: I was in the parking lot, with the key in the car, and I thought to myself: If this is my last night on earth, would I rather spend it at a business meeting or with this woman? I ran across the parking lot, asked her if she'd have dinner with me. She said yes, we walked into town, and we've been together ever since.

    [37:26] It's not about pop culture, and it's not about fooling people, and it's not about convincing people that they want something they don't. We figure out what we want. And I think we're pretty good at having the right discipline to think through whether a lot of other people are going to want it, too. That's what we get paid to do.

    [41:29] Constellation Software Inc. President's Letters by Mark Leonard. (Founders #246)

    [42:30] Made in Japan: Akio Morita and Sony by Akio Morita. (Founders #102)

    [44:36] Victory in our industry is spelled survival.

    [45:21] Once you get into the problem you see that it's complicated, and you come up with all these convoluted solutions. That's where most people stop, and the solutions tend to work for a while. But the really great person will keep going, find the underlying problem, and come up with an elegant solution that works on every level.

    [48:15] Churchill by Paul Johnson (Founders #225)

    [48:25] I would trade all my technology for an afternoon with Socrates.

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    I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested, so my poor wallet suffers. ”— Gareth

    Be like Gareth. Buy a book: All the books featured on Founders Podcast