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    Michael Jordan In His Own Words

    en-usMay 12, 2024

    Podcast Summary

    • Recommended episode based on Michael Jordan's book and networking opportunitiesLearn from successful individuals, attend networking events, and access collective founder knowledge through Founders Notes.

      Michael Jordan's book, though not as inspiring for a new episode, led the speaker to recommend an earlier episode based on the book "Driven From Within." The speaker also emphasized the importance of building relationships with other successful individuals and encouraged attending his upcoming conferences. These events offer a unique opportunity to network with like-minded individuals and produce nonlinear returns. The speaker also introduced Founders Notes, a tool that allows users to access all his book highlights and episode transcripts, providing a compounding tactical advantage. Michael Jordan's career success, as discussed in the book, was attributed to studying great people who came before him. By using Founders Notes, users can tap into the collective knowledge of history's greatest founders on demand.

    • Michael Jordan's Journey to Becoming the BestMichael Jordan's success was fueled by relentless determination, unwavering desire, upbringing, and guidance. His story demonstrates the importance of staying true to values, leading authentically, and the power of collaboration and teamwork.

      Learning from this discussion about the book "Driven From Within" by Michael Jordan is that the key to Michael Jordan's success, both on and off the basketball court, was his relentless determination and unwavering desire to be the best. He credits his upbringing and the guidance of those around him for instilling these values in him. The book reveals the philosophy that fueled his journey, from his high school days to his collaboration with business partners like Nike and designer Tinker Hatfield. Michael's mindset and operating system, as revealed in the book, have been a source of motivation and inspiration for the speaker. The book's insights demonstrate the importance of staying true to one's values and leading authentically, even when there is no clear model to follow. Michael Jordan's story is a testament to the power of collaboration, teamwork, and the fearless pursuit of excellence. The Jordan Brand, which was doing $500 million in sales 20 years ago, is now generating over $3.6 billion annually, illustrating the long-term benefits of uninterrupted compounding.

    • The importance of dedication and hard work for achieving successMichael Jordan emphasizes the necessity of deep focus, commitment to improvement, and high standards for true success, warning against the potential downsides of modern rewards systems for young athletes.

      Michael Jordan's success in basketball and business is rooted in his unwavering dedication to practice and hard work, a trait he shares with other successful figures like Steve Jobs, Jeff Bezos, and Warren Buffett. He emphasizes that there are no shortcuts to success and that following instincts and maintaining high standards are essential. Jordan also expresses concern about the potential downsides of modern rewards systems for young athletes, which may discourage the deep focus and commitment to improvement that he believes are crucial for achieving true success. Ultimately, Jordan's message is that success is about more than just symbols of wealth and that the journey to earning value is an essential part of the experience.

    • Lead by example and focus on being the bestGreat leaders inspire by leading from the front and focusing on excellence in their craft.

      Key takeaway from the discussion about Michael Jordan's "Shooting Star" autobiography is that great leaders lead by example and focus on being the best. Jordan's high school coach instilled in him the importance of leading by example and not just demanding respect based on titles or positions. Jordan also emphasized the importance of focusing on being the best at one's craft. He believed that if he gave his all, he would eventually reap the rewards. Another surprising idea Jordan shared was the importance of finding work that feels like play. These ideas resonate with the concept that the score takes care of itself and that one should focus on putting in their best effort. Despite his father's doubts about his ability to make a living due to his lack of mechanical skills, Jordan remained determined to pursue his passion and find a way to make it work. His motivation came from a desire for freedom and the ability to do what he loved on his own terms. Jordan's work ethic, which is widely known, was not a result of a love for hard work but rather a passion for playing and figuring out how to connect it with business. This perspective can serve as an inspiration for individuals who may feel unmotivated in their current professions to find a way to make their work feel more like play.

    • Recognizing potential and pushing past limitationsA strong motivation, driven by serving others or personal growth, can help individuals overcome challenges and achieve great success.

      Having a strong motivation, bigger than yourself, can help you push through challenges and work harder than ever before. Michael Jordan's high school coach, Coach Haring, was the first to recognize his potential and pushed him to improve. Jordan's feelings didn't matter; he saw his role as serving the fans who paid to watch him play. Starting with low expectations and focusing on fundamentals, Jordan built confidence with each progression, from being the best player in his neighborhood to winning multiple NBA championships. His college coach, Dean Smith, emphasized excellence in all areas of the game, which helped Jordan reach the next level. Even after achieving great success, Jordan continued to set new goals for himself. This mindset, driven by a strong motivation and a constant desire to improve, played a significant role in Michael Jordan's journey to becoming one of the greatest basketball players of all time.

    • Michael Jordan's camp experience and belief in himselfBelief in oneself and support from mentors can lead to great achievements, even when financial constraints seem insurmountable.

      Michael Jordan's basketball camp experience showcased the importance of passion, dedication, and the belief in one's abilities, even when financial constraints seemed insurmountable. The camp director, impressed by Michael's talent, urged his parents to let him stay for an additional week, despite their financial limitations. Instead of giving in to their situation, Michael's parents let the director cover the costs, believing in their son's potential. This experience fueled Michael's confidence and determination to improve, leading him to become a sponge for knowledge and practice. His unmatched work ethic and commitment to excellence set him apart from his peers and ultimately contributed to his success in the NBA. The stories of Michael's unwavering dedication serve as a reminder that no matter the obstacles, the power of belief in oneself and the support of mentors can lead to great achievements.

    • Unwavering commitment to craft or passion leads to successMichael Jordan's dedication to basketball and Nike demonstrates the importance of unwavering commitment to one's craft or passion for achieving true success.

      True success and excellence come from unwavering and uncompromised commitment to one's craft or passion. Michael Jordan's anecdotes from "The Last Dance" illustrate this idea, as he shares the hard work and dedication behind his on-court success that often goes unnoticed by the public. The public only sees the glamour and rewards, but the foundation of commitment and hard work is crucial. Jordan's experience with Nike, as recounted by his agent David Falk, further highlights this concept. Jordan considered leaving Nike to start his own shoe company, but ultimately stayed, using the other offer as leverage. Both Jordan and Phil Knight, the founder of Nike, were driven by a competitive spirit and a desire to succeed, making their stories parallel in nature. The public may only see the surface-level achievements and rewards, but the unwavering commitment and dedication to one's craft are the true keys to success.

    • Trusting Instincts and Financial Conservatism of Michael Jordan and Warren BuffettSuccessful people like Michael Jordan and Warren Buffett trust their instincts when making decisions and prioritize financial conservatism, even with immense wealth.

      Successful people like Michael Jordan and Warren Buffett trust their instincts when making decisions. Jordan shared how Buffett's gut feeling approach to decision making resonated with him, and this influenced his own decision making process throughout his career. Additionally, both Jordan and Buffett have shown financial conservatism despite their immense wealth. Jordan's upbringing and fear of ending up penniless motivated him to listen to his advisors and maintain financial discipline. These anecdotes illustrate the importance of trusting your instincts and maintaining financial responsibility, even when wealth and success are attained.

    • Stay focused on the present moment and have a clear goalTrust yourself, stay committed to your objectives, and enjoy the present moment for success, as demonstrated by Michael Jordan and Steve Jobs.

      Focusing on the present moment and having a clear, unwavering goal are key to success, as exemplified by both Michael Jordan and Steve Jobs. Jordan emphasized the importance of living in the moment and not worrying about the future, while also striving for excellence and outworking others. He led his team with determination and demanded the same level of commitment from his teammates. Similarly, Steve Jobs believed in his abilities and remained focused on his goals despite external pressures. Both icons remind us to trust ourselves, stay focused on our objectives, and enjoy the present moment.

    • Focusing on personal expectations and goalsMichael Jordan and Kobe Bryant emphasized hard work, determination, and staying connected to dreams, prioritizing service and hard work over comfort.

      Both Michael Jordan and Kobe Bryant believed in focusing on personal expectations and goals rather than external pressures. They emphasized the importance of hard work, determination, and staying connected to one's dreams. Jordan, in particular, was known for his extreme mindset and unwillingness to let pain or external factors hinder his performance. As Henry Ford echoed in his autobiography, it's essential to prioritize service and hard work over personal comfort and feelings. Ultimately, the idea is to put in the work, remain open to possibilities, and trust that the results will emerge naturally. As Jordan famously said, "I knew going against the grain was part of the process."

    • Michael Jordan's Unyielding Dedication to ExcellenceJordan's leadership style was defined by his commitment to excellence and demand for the same from others, leading to a culture of ruthless efficiency and hypercompetence.

      Michael Jordan's leadership style was defined by his unwavering commitment to excellence and unwillingness to compromise. This was evident in his own personal sacrifices, as well as his expectations for those around him. Jordan set a high standard for himself and his team, and demanded the same from others. This mindset led to a culture of ruthless efficiency and hypercompetence within his organizations, as seen in his relationships with friends and teammates. The story of Jordan's decision to cut up his friend's Puma clothing and demand loyalty to Nike is a powerful example of his unyielding dedication to his goals. Similarly, Jordan's experience with the Olympic Dream Team revealed his surprise at the lack of commitment to practice among his teammates, highlighting the gap between his own extreme mindset and that of others. Ultimately, the lessons from Jordan's life and career serve as a reminder of the importance of setting high standards and striving for excellence in all areas of life.

    • Lessons from Michael Jordan's Olympic ExperienceMichael Jordan learned the importance of hard work and authenticity from the 1992 Olympics, where he found that the best players weren't pushed hard enough and games weren't competitive. This experience reinforced his belief in the value of dedication and staying true to oneself for long-term success.

      Learning from Michael Jordan's experiences at the 1992 Olympics is that even the best players in the world, who had reached the pinnacle of their sport, underestimated the importance of practice. Jordan, who had already won multiple championships, was motivated to see these players in action and learn from their practices. However, he was disappointed to find that the coaches did not push them hard, and the games were not as competitive as he had expected. This experience reinforced Jordan's belief in the importance of hard work and authenticity, which he credits for his long-term success. Jordan, like Theodore Roosevelt, was not one for shortcuts, and he believed that success should be based on performance rather than material possessions. The Olympic experience also showcased Jordan's competitive spirit, as he relished the opportunity to prove himself against the best players in the world. Overall, Jordan's experiences at the Olympics underscored the importance of staying true to oneself and the value of hard work in achieving success.

    • Staying true to oneself and pushing past mental barriersEmbrace failures, maintain a strong work ethic, and eliminate fear to overcome mental obstacles and reach goals.

      Authenticity and a strong work ethic are key to achieving success and overcoming challenges. Michael Jordan, in his pursuit of excellence, emphasized the importance of staying true to oneself and turning negatives into positives. He shared that the mind can play tricks, trying to keep us from reaching our goals, but it's essential to push past those mental barriers and maintain a strong work ethic. Jordan's dedication to his craft, particularly the Jordan brand, demonstrates the power of focusing on what truly matters to us and the impact it can have on our lives. Embracing the lessons from failures and setbacks is an essential part of the journey to success. Work ethic, according to Jordan, can help eliminate fear and enable us to overcome mental obstacles, ultimately leading us to reach our goals.

    • Preparation and mental focus lead to eliminating stress and fearJeff Bezos and Michael Jordan emphasized the importance of hard work, confidence, and mental focus to overcome stress and fear. They believed in setting high standards and pushing oneself to perform at the highest level, even during challenges. By finding ways to trick the mind and maintain focus, they were able to achieve success and eliminate fear.

      Stress and fear can be eliminated by being fully prepared and having confidence in one's abilities. Jeff Bezos and Michael Jordan both emphasized the importance of hard work and control over one's mind. Jordan shared how he used his passion and motivation to impress people and push himself to perform at the highest level, even when faced with challenges. He also highlighted the importance of finding ways to trick the mind and maintain focus. Bezos echoed similar sentiments, emphasizing the importance of taking action and being the sum total of all the work one has put in. Both leaders believed in setting high standards for oneself and holding others to the same level. Ultimately, their success can be attributed to their unwavering commitment to excellence and their ability to overcome fear and stress through preparation and mental focus.

    • Lessons from Michael Jordan's JourneyMichael Jordan's resilience and determination led him to overcome injuries and setbacks, emphasizing the importance of accountability, work ethic, personal relationships, and recognizing potential in others.

      Resilience and determination are key to achieving success, both in sports and in life. Michael Jordan's stories of pushing through injuries and setbacks, despite the discomfort and pain, serve as powerful examples for the next generation. These experiences shaped his mindset and taught him that there is a price to pay for success, which includes accountability and a strong work ethic. Furthermore, Jordan emphasized the importance of personal relationships and their profound impact on one's journey in life. His reflections on his father's death, 25 years later, underscored the significance of cherishing the time spent with loved ones and learning from their influence. Lastly, Jordan's recognition that anyone could be the next to achieve greatness encourages us to strive for our goals, regardless of who may be currently leading the way. Building a successful team, whether in business or sports, requires similar dedication and a shared commitment to the team's vision.

    • The Power of Practice, Teamwork, and ListeningSuccessful individuals prioritize practice, living in the moment, teamwork, and listening for growth in sports and business.

      Successful individuals, whether in sports or business, emphasize the importance of practice, teamwork, and listening. Michael Jordan, a legendary basketball player, underscores the significance of these elements in his journey to greatness. He believes that practice is essential, living in the moment is crucial, and listening is a superpower. In business, he values collaboration and the ability to accept criticism and creative insights from others. Successful teams, whether in sports or business, share this philosophy, focusing on the present moment and working together towards a common goal. Jordan's success is a testament to the power of these principles, and they remain relevant for individuals striving for excellence in any field.

    • Great hires can make or break a startup's successInvest time and effort in hiring the right people for your startup, as they significantly impact your company's future

      Hiring is one of the most important jobs for a startup founder. Each new hire represents a significant percentage of the company, and the first ten hires can make or break the success of the business. Founders like Steve Jobs and John D. Rockefeller prioritized hiring great people, even before they had a specific role in mind. Rockefeller valued social skills highly, considering it a commodity worth investing in more than intelligence or hard work. He hired people he came across, regardless of whether he had an open position. Jobs and Rockefeller's strategies involved finding people who had already demonstrated great work and reaching out to them. Modern methods, such as cold messaging on social media, can also be effective, especially for younger professionals. The key takeaway is that hiring is an investment in the future of your company, and it's worth dedicating significant time and effort to finding the right people.

    • Leaders Surround Themselves with Exceptional TalentEffective leaders prioritize hiring the best talent and view a well-rounded, adaptable mind as essential for team success. They understand that a company's success hinges on its team members and employ unconventional methods to find creative minds.

      Effective leadership in business involves hiring and surrounding oneself with exceptional talent. This was a common theme among influential figures like Steve Jobs, Vannevar Bush, and Warren Buffett. Jobs emphasized the importance of studying and hiring the best people, Bush had an unconventional interview process to find creative minds, and Buffett recommended using Ogilvy's hiring philosophy to find "players" who could make any team manager look good. These leaders understood that a company's success hinges on the quality of its team members, and that the hiring process should reflect this priority. Additionally, curiosity and passion for reading were seen as indicators of potential talent. The ability to read and understand a wide range of material demonstrates a well-rounded, adaptable, and creative mind, making it an essential trait for building a successful team.

    • Hire the right people for a strong teamInvesting time and effort into hiring the best talent raises the bar for future hires and builds a strong team, even if it takes longer than hiring 'B' players.

      Hiring the right people is crucial for a company's success. Whether a company wants to be made up of individuals who are smaller or larger than the current team, the overall talent pool should always be improving. Hiring "A players" who can raise the bar for future hires is essential, even if it comes at the expense of speed. Companies like PayPal and Oracle prioritized quality hires over speed, and their founders, such as Max Levchin and Larry Ellison, had strong personalities that influenced their companies' cultures. Even in industries like hospitality, hiring the right person can serve as a form of distribution, bringing in more business and recognition. So, invest time and effort into the hiring process to build a strong and talented team.

    • Overcoming hiring challenges with problem-solvingGreat leaders are problem-solvers who adapt to recruit top talent, like Elon Musk who arranged a transfer for a brilliant engineer's wife, Les Schwab who trained his own executives, and Thomas Edison who valued unique skills and perspectives.

      Identifying and recruiting great talent is essential for business success, but founders and leaders must also be problem-solvers and flexible. Elon Musk's approach to hiring, as shared in the book "Liftoff," demonstrates this. Musk identified a brilliant engineer but faced a relocation issue. Instead of giving up, he solved the problem by contacting the engineer's wife's employer and arranging a transfer. Les Schwab's approach to hiring from within also highlights the importance of problem-solving and developing unique skills within your organization. Schwab believed in training his own executives, and Jerry Sloan's condition for joining the Utah Jazz as coach is another example of this mindset. Lastly, Thomas Edison's quote, "I can hire mathematicians, but they can't hire me," emphasizes the importance of hiring people who complement your unique skills and perspective. Overall, the art of building a business involves making decisions based on both economic and noneconomic factors.

    • Hire for passion and unique missionSuccessful founders emphasize hiring for passion, intensity, and unique mission to build a team of fully committed employees.

      Hiring the right people is crucial for the success of a business, and it requires a differentiated and passionate approach. According to various successful founders, such as Estee Lauder, Peter Thiel, Nolan Bushnell, and Elon Musk, companies should not only focus on offering financial compensation but also on presenting a unique mission and vision that resonates with potential recruits. Hiring for passion and intensity, as Bushnell did with Steve Jobs, can lead to exceptional employees who are fully committed to the company's goals. Musk personally interviewed thousands of SpaceX employees to ensure a good fit, and the founders emphasized the importance of creating an environment where employees feel valued and inspired. Overall, Founder's Notes offers a valuable resource for entrepreneurs to learn from the experiences of history's greatest business leaders and apply their insights to their own hiring processes.

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    (2:00) My father was a self-made man who had known extreme poverty in his youth and had a practically limitless capacity for hard work.

    (6:00) I acted as my own geologist, legal advisor, drilling superintendent, explosives expert, roughneck and roustabout.

    (8:00) Michael Jordan: The Life by Roland Lazenby. (Founders #212) 

    (12:00) Control as much of your business as possible. You don’t want to have to worry about what is going on in the other guy’s shop.

    (20:00) Optimism is a moral duty. Pessimism aborts opportunity.

    (21:00) I studied the lives of great men and women. And I found that the men and women who got to the top were those who did the jobs they had in hand, with everything they had of energy and enthusiasm and hard work.

    (22:00) 98 percent of our attention was devoted to the task at hand. We are believers in Carlyle's Prescription, that the job a man is to do is the job at hand and not see what lies dimly in the distance. — Charlie Munger

    (27:00) Entrepreneurs want to create their own security.

    (34:00) Example is the best means to instruct or inspire others.

    (37:00) Long orders, which require much time to prepare, to read and to understand are the enemies of speed. Napoleon could issue orders of few sentences which clearly expressed his intentions and required little time to issue and to understand.

    (38:00) A Few Lessons for Investors and Managers From Warren Buffett by Warren Buffett and Peter Bevelin. (Founders #202) 

    (41:00) Two principles he repeats:

    Be where the work is happening.

    Get rid of bureaucracy.

    (43:00) Years ago, businessmen automatically kept administrative overhead to an absolute minimum. The present day trend is in exactly the opposite direction. The modern business mania is to build greater and ever greater paper shuffling empires.

    (44:00) Les Schwab Pride In Performance: Keep It Going!by Les Schwab (Founders #330) 

    (46:00) The primary function of management is to obtain results through people.

    (50:00) the truly great leader views reverses, calmly and coolly. He is fully aware that they are bound to occur occasionally and he refuses to be unnerved by them.

    (51:00) There is always something wrong everywhere.

    (51:00) Don't interrupt the compounding. It’s all about the long term. You should keep a fortress of cash, reinvest in your business, and use debt sparingly. Doing so will help you survive to reap the long-term benefits of your business.

    (54:00) You’ll go much farther if you stop trying to look and act and think like everyone else.

    (55:00) The line that divides majority opinion from mass hysteria is often so fine as to be virtually invisible.

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    (2:00) Vice President Nelson Rockefeller did me the honor of saying that my entrepreneurial success in the oil business put me on a par with his grandfather, John D. Rockefeller Sr. My comment was that comparing me to John D. Sr. was like comparing a sparrow to an eagle. My words were not inspired by modesty, but by facts.

    (8:00) On his dad sending him to military school: The strict, regimented environment was good for me.

    (20:00) Entrepreneurs are people whose mind and energies are constantly being used at peak capacity.

    (28:00) Advice for fellow entrepreneurs: Don’t be like William Randolph Hearst. Reinvest in your business. Keep a fortress of cash. Use debt sparingly.

    (30:00) The great entrepreneurs I know have these traits:

    -Devoted their minds and energy to building productive enterprises (over the long term)

    -They concentrated on expanding

    -They concentrated on making their companies more efficient 

    -They reinvest heavily in to their business (which can help efficiency and expansion )

    -Always personally involved in their business

    -They know their business down to the ground

    -They have an innate capacity to think on a large scale

    (34:00) Five wives can't all be wrong. As one of them told me after our divorce: "You're a great friend, Paul—but as a husband, you're impossible.”

    (36:00) My business interests created problems [in my marriages]. I was drilling several wells and it was by no means uncommon for me to stay on the sites overnight or even for two days or more.

    (38:00) A hatred of failure has always been part of my nature and one of the more pronounced motivating forces in my life.  Once I have committed myself to any undertaking, a powerful inner drive cuts in and I become intent on seeing it through to a satisfactory conclusion.

    (38:00) My own nature is such that I am able to concentrate on whatever is before me and am not easily distracted from it.

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    (54:00) My father's influence and example where the principle forces that formed my nature and character.

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    "Learning from history is a form of leverage." — Charlie Munger. Founders Notes gives you the superpower to learn from history's greatest entrepreneurs on demand.

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    (0:01) At the age of twelve I was an orphan.

    (1:00) My uncles made me become self-reliant very early in life. Looking back, I believe that it is to this, that much of my success is due.

    (9:00) The idea of wearing a watch on one's wrist was thought to be contrary to the conception of masculinity.

    (10:00) Prior to World War 1 wristwatches for men did not exist.

    (11:00) Business is problems. The best companies are just effective problem solving machines.

    (12:00) My personal opinion is that pocket watches will almost completely disappear and that wrist watches will replace them definitively! I am not mistaken in this opinion and you will see that I am right." —Hans Wilsdorf, 1914

    (14:00) The highest order bit is belief: I had very early realized the manifold possibilities of the wristlet watch and, feeling sure that they would materialize in time, I resolutely went on my way. Rolex was thus able to get several years ahead of other watch manufacturers who persisted in clinging to the pocket watch as their chief product.

    (16:00) Clearly, the companies for whom the economics of twenty-four-hour news would have made the most sense were the Big Three broadcasters. They already had most of what was needed— studios, bureaus, reporters, anchors almost everything but a belief in cable.   —  Ted Turner's Autobiography (Founders #327)

    (20:00) Business Breakdowns #65 Rolex: Timeless Excellence

    (27:00)   Rolex was effectively the first watch brand to have real marketing dollars put behind a watch. Rolex did this in a concentrated way and they've continued to do it in a way that is simply just unmatched by others in their industry.

    (28:00) It's tempting during recession to cut back on consumer advertising. At the start of each of the last three recessions, the growth of spending on such advertising had slowed by an average of 27 percent. But consumer studies of those recessions had showed that companies that didn't cut their ads had, in the recovery, captured the most market share. So we didn't cut our ad budget. In fact, we raised it to gain brand recognition, which continued advertising sustains. — Four Seasons: The Story of a Business Philosophy by Isadore Sharp. (Founders #184)

    (32:00) Social proof is a form of leverage. — Poor Charlie's Almanack: The Wit and Wisdom of Charlie Munger. (Founders #329)

    (34:00) What really matters is Hans understood the opportunity better than anybody else, and invested heavily in developing the technology to bring his ideas to fruition.

    (35:00) On keeping the main thing the main thing for decades: In developing and extending my business, I have always had certain aims in mind, a course from which I never deviated.

    (41:00) Rolex wanted to only be associated with the best. They ran an ad with the headline: Men who guide the destinies of the world, where Rolex watches.

    (43:00) Opportunity creates more opportunites. The Oyster unlocked the opportunity for the Perpetual.

    (44:00) The easier you make something for the customer, the larger the market gets: “My vision was to create the first fully packaged computer. We were no longer aiming for the handful of hobbyists who liked to assemble their own computers, who knew how to buy transformers and keyboards. For every one of them there were a thousand people who would want the machine to be ready to run.” — Steve Jobs

    (48:00) More sources:

    Rolex Jubilee: Vade Mecum by Hans Wilsdorf

    Rolex Magazine: The Hans Wilsdorf Years

    Hodinkee: Inside the Manufacture. Going Where Few Have Gone Before -- Inside All Four Rolex Manufacturing Facilities 

    Vintage Watchstraps Blog: Hans Wilsdorf and Rolex

    Business Breakdowns #65 Rolex: Timeless Excellence

    Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands by Jean Noel Kapferer and Vincent Bastien 

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    (1:00) You've got to start with the customer experience and work back toward the technology—not the other way around.  —Steve Jobs in 1997

    (6:00) Why should I care = What does this do for me?

    (6:00) The Match King: Ivar Kreuger, The Financial Genius Behind a Century of Wall Street Scandals by Frank Partnoy.  (Founders #348)

    (7:00) Easy to understand, easy to spread.

    (8:00) An American Saga: Juan Trippe and His Pan Am Empire by Robert Daley 

    (8:00) The Fish That Ate the Whale: The Life and Times of America's Banana King by Rich Cohen. (Founders #255)

    (9:00)  love how crystal clear this value proposition is. Instead of 3 days driving on dangerous road, it’s 1.5 hours by air. That’s a 48x improvement in time savings. This allows the company to work so much faster. The best B2B companies save businesses time.

    (10:00) Great Advertising Founders Episodes:

    Albert Lasker (Founders #206)

    Claude Hopkins (Founders #170 and #207)

    David Ogilvy (Founders #82, 89, 169, 189, 306, 343) 

    (12:00) Advertising which promises no benefit to the consumer does not sell, yet the majority of campaigns contain no promise whatever. (That is the most important sentence in this book. Read it again.) — Ogilvy on Advertising 

    (13:00) Repeat, repeat, repeat. Human nature has a flaw. We forget that we forget.

    (19:00) Start with the problem. Do not start talking about your product before you describe the problem your product solves.

    (23:00) The Invisible Billionaire: Daniel Ludwig by Jerry Shields. (Founders #292)

    (27:00) Being so well known has advantages of scale—what you might call an informational advantage.

    Psychologists use the term social proof. We are all influenced-subconsciously and, to some extent, consciously-by what we see others do and approve.

    Therefore, if everybody's buying something, we think it's better.

    We don't like to be the one guy who's out of step.

    The social proof phenomenon, which comes right out of psychology, gives huge advantages to scale.

    —  the NEW Poor Charlie's Almanack: The Wit and Wisdom of Charlie Munger (Founders #329)

    (29:00) Marketing is theatre.

    (32:00) Belief is irresistible. — Shoe Dog: A Memoir by the Creator of Nike by Phil Knight.  (Founders #186)

    (35:00) I think one of the things that really separates us from the high primates is that we’re tool builders. I read a study that measured the efficiency of locomotion for various species on the planet. The condor used the least energy to move a kilometer. And, humans came in with a rather unimpressive showing, about a third of the way down the list. It was not too proud a showing for the crown of creation. So, that didn’t look so good. But, then somebody at Scientific American had the insight to test the efficiency of locomotion for a man on a bicycle. And, a man on a bicycle, a human on a bicycle, blew the condor away, completely off the top of the charts.

    And that’s what a computer is to me. What a computer is to me is it’s the most remarkable tool that we’ve ever come up with, it’s the equivalent of a bicycle for our minds.

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    #349 How Steve Jobs Kept Things Simple

    #349 How Steve Jobs Kept Things Simple

    What I learned from reading Insanely Simple: The Obsession That Drives Apple's Success by Ken Segall. 

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    What are the most important leadership lessons from history's greatest entrepreneurs?

    Can you give me a summary of Warren Buffett's best ideas? (Substitute any founder covered on the podcast and you'll get a comprehensive and easy to read summary of their ideas) 

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    (1:30) Steve wanted Apple to make a product that was simply amazing and amazingly simple.

    (3:00) If you don’t zero in on your bureaucracy every so often, you will naturally build in layers. You never set out to add bureaucracy. You just get it. Period. Without even knowing it. So you always have to be looking to eliminate it.  — Sam Walton: Made In America by Sam Walton. (Founders #234)

    (5:00) Steve was always easy to understand. He would either approve a demo, or he would request to see something different next time. Whenever Steve reviewed a demo, he would say, often with highly detailed specificity, what he wanted to happen next.  — Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs by Ken Kocienda. (Founders #281)

    (7:00) Watch this video. Andy Miller tells GREAT Steve Jobs stories

    (10:00) Many are familiar with the re-emergence of Apple. They may not be as familiar with the fact that it has few, if any parallels.
    When did a founder ever return to the company from which he had been rudely rejected to engineer a turnaround as complete and spectacular as Apple's? While turnarounds are difficult in any circumstances they are doubly difficult in a technology company. It is not too much of a stretch to say that Steve founded Apple not once but twice. And the second time he was alone. 

    —  Return to the Little Kingdom: Steve Jobs and the Creation of Appleby Michael Moritz.

    (15:00) If the ultimate decision maker is involved every step of the way the quality of the work increases.

    (20:00) "You asked the question, What was your process like?' I kind of laugh because process is an organized way of doing things. I have to remind you, during the 'Walt Period' of designing Disneyland, we didn't have processes. We just did the work. Processes came later. All of these things had never been done before. Walt had gathered up all these people who had never designed a theme park, a Disneyland. So we're in the same boat at one time, and we figure out what to do and how to do it on the fly as we go along with it and not even discuss plans, timing, or anything. We just worked and Walt just walked around and had suggestions." — Disney's Land: Walt Disney and the Invention of the Amusement Park That Changed the World by Richard Snow. (Founders #347)

    (23:00) The further you get away from 1 the more complexity you invite in.

    (25:00) Your goal: A single idea expressed clearly.

    (26:00) Jony Ive: Steve was the most focused person I’ve met in my life

    (28:00) Editing your thinking is an act of service.

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    Can you give me a summary of Warren Buffett's best ideas? (Substitute any founder covered on the podcast and you'll get a comprehensive and easy to read summary of their ideas) 

    How did Edwin Land find new employees to hire? Any unusual sources to find talent?

    What are some strategies that Cornelius Vanderbilt used against his competitors?

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    Michael Jordan In His Own Words

    Michael Jordan In His Own Words

    What I learned from reading Driven From Within by Michael Jordan and Mark Vancil. 

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    Episode Outline: 

    Players who practice hard when no one is paying attention play well when everyone is watching.

    It's hard, but it's fair. I live by those words. 

    To this day, I don't enjoy working. I enjoy playing, and figuring out how to connect playing with business. To me, that's my niche. People talk about my work ethic as a player, but they don't understand. What appeared to be hard work to others was simply playing for me.

    You have to be uncompromised in your level of commitment to whatever you are doing, or it can disappear as fast as it appeared. 

    Look around, just about any person or entity achieving at a high level has the same focus. The morning after Tiger Woods rallied to beat Phil Mickelson at the Ford Championship in 2005, he was in the gym by 6:30 to work out. No lights. No cameras. No glitz or glamour. Uncompromised. 

    I knew going against the grain was just part of the process.

    The mind will play tricks on you. The mind was telling you that you couldn't go any further. The mind was telling you how much it hurt. The mind was telling you these things to keep you from reaching your goal. But you have to see past that, turn it all off if you are going to get where you want to be.

    I would wake up in the morning thinking: How am I going to attack today?

    I’m not so dominant that I can’t listen to creative ideas coming from other people. Successful people listen. Those who don’t listen, don’t survive long.

    In all honesty, I don't know what's ahead. If you ask me what I'm going to do in five years, I can't tell you. This moment? Now that's a different story. I know what I'm doing moment to moment, but I have no idea what's ahead. I'm so connected to this moment that I don't make assumptions about what might come next, because I don't want to lose touch with the present. Once you make assumptions about something that might happen, or might not happen, you start limiting the potential outcomes. 

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    I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth

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    Founders
    en-usMay 12, 2024

    #348 The Financial Genius Behind A Century of Wall Street Scandals: Ivar Kreuger

    #348 The Financial Genius Behind A Century of Wall Street Scandals: Ivar Kreuger

    What I learned from reading The Match King: Ivar Kreuger, The Financial Genius Behind a Century of Wall Street Scandals by Frank Partnoy. 

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    Episode Outline: 

    1. Ivar was charismatic. His charisma was not natural. Ivar spent hours every day just preparing to talk. He practiced his lines for hours like great actors do.

    2. Ivar’s first pitch was simple, easy to understand, and legitimate: By investing in Swedish Match, Americans could earn profits from a monopoly abroad.

    3. Joseph Duveen noticed that Europe had plenty of art and America had plenty of money, and his entire astonishing career was the product of that simple observation. — The Days of Duveen by S.N. Behrman.  (Founders #339 Joseph Duveen: Robber Baron Art Dealer)

    4. Ivar studied Rockefeller and Carnegie: Ivar's plan was to limit competition and increase profits by securing a monopoly on match sales throughout the world, mimicking the nineteenth century oil, sugar, and steel trusts.

    5. When investors were manic, they would purchase just about anything. But during the panic that inevitably followed mania, the opposite was true. No one would buy.

    6. The problem isn’t getting rich. The problem is staying sane. — Charlie Munger

    7. Ivar understood human psychology. If something is limited and hard to get to that increases desire. This works for both products (like a Ferrari) and people (celebrities). Ivar was becoming a business celebrity.

    8.  I’ve never believed in risking what my family and friends have and need in order to pursue what they don't have and don't need. — The Essays of Warren Buffett by Warren Buffett and Lawrence Cunningham. (Founders #227)

    9. Great ideas are simple ideas: Ivar hooked Durant with his simple, brilliant idea: government loans in exchange for match monopolies.

    10. Ivar wrote to his parents, "I cannot believe that I am intended to spend my life making money for second-rate people. I shall bring American methods back home. Wait and see - I shall do great things. I'm bursting with ideas. I am only wondering which to carry out first."

    11. Ivar’s network of companies was far too complex for anyone to understand: It was like a corporate family tree from hell, and it extended into obscurity.

    12. “Victory in our industry is spelled survival.”   —Steve Jobs

    13. Ivar's financial statements were sloppy and incomplete. Yet investors nevertheless clamored to buy his securities.

    14. As more cash flowed in the questions went away. This is why Ponzi like schemes can last so long. People don’t want to believe. They don’t want the cash to stop.

    15. A Man for All Markets: From Las Vegas to Wall Street, How I Beat the Dealer and the Market by Ed Thorp. (Founders #222)

    16.  A summary of Charlie Munger on incentives:

    1. We all underestimate the power of incentives.
    2. Never, ever think about anything else before the power of incentives.
    3. The most important rule: get the incentives right.

    17. This is nuts! Fake phones and hired actors!

    Next to the desk was a table with three telephones. The middle phone was a dummy, a non-working phone that Ivar could cause to ring by stepping on a button under the desk. That button was a way to speed the exit of talkative visitors who were staying too long. Ivar also used the middle phone to impress his supporters. When Percy Rockefeller visited Ivar pretended to receive calls from various European government officials, including Mussolini and Stalin. That evening, Ivar threw a lavish party and introduced Rockefeller to numerous "ambassadors" from various countries, who actually were movie extras he had hired for the night.

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    #347 How Walt Disney Built His Greatest Creation: Disneyland

    #347 How Walt Disney Built His Greatest Creation: Disneyland

    What I learned from reading Disney's Land: Walt Disney and the Invention of the Amusement Park That Changed the World by Richard Snow. 

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    (8:00) When in 1955 we heard that Disney had opened an amusement park under his own name, it appeared certain that we could not look forward to anything new from Mr. Disney.

    We were quite wrong.

    He had, instead, created his masterpiece.

    (13:00) This may be the greatest product launch of all time: He had run eight months of his television program. He hadn't named his new show Walt Disney Presents or The Wonderful World of Walt Disney.

    It was called simply Disneyland, and every weekly episode was an advertisement for the still unborn park.

    (15:00) Disneyland is the extension of the powerful personality of one man.

    (15:00) The creation of Disneyland was Walt Disney’s personal taste in physical form.

    (24:00) How strange that the boss would just drop it. Walt doesn’t give up. So he must have something else in mind.

    (26:00) Their mediocrity is my opportunity. It is an opportunity because there is so much room for improvement.

    (36:00) Roy Disney never lost his calm understanding that the company's prosperity rested not on the rock of conventional business practices, but on the churning, extravagant, perfectionist imagination of his younger brother.

    (41:00) Walt Disney’s decision to not relinquish his TV rights to United Artists was made in 1936. This decision paid dividends 20 years later. Hold on. Technology -- developed by other people -- constantly benefited Disney's business. Many such cases in the history of entrepreneurship.

    (43:00) Walt Disney did not look around. He looked in. He looked in to his personal taste and built a business that was authentic to himself.

    (54:00) "You asked the question, What was your process like?' I kind of laugh because process is an organized way of doing things. I have to remind you, during the 'Walt Period' of designing Disneyland, we didn't have processes.

    We just did the work. Processes came later. All of these things had never been done before.

    Walt had gathered up all these people who had never designed a theme park, a Disneyland.

    So we're in the same boat at one time, and we figure out what to do and how to do it on the fly as we go along with it and not even discuss plans, timing, or anything.

    We just worked and Walt just walked around and had suggestions."

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    #346 How Walt Disney Built Himself

    #346 How Walt Disney Built Himself

    What I learned from rereading Walt Disney: The Triumph of the American Imagination by Neal Gabler. 

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    (2:00) Disney’s key traits were raw ingenuity combined with sadistic determination.

    (3:00) I had spent a lifetime with a frustrated, and often unemployed man, who hated anybody who was successful. 

    Francis Ford Coppola: A Filmmaker's Life by Michael Schumacher. (Founders #242)

    (6:00) Disney put excelence before any other consideration.

    (11:00) Maybe the most important thing anyone ever said to him: You’re crazy to be a professor she told Ted. What you really want to do is draw. Ted’s notebooks were always filled with these fabulous animals. So I set to work diverting him. Here was a man who could draw such pictures. He should earn a living doing that. 

    Becoming Dr. Seuss: Theodor Geisel and the Making of an American Imagination by Brian Jay Jones. (Founders #161)

    (14:00) A quote about Edwin Land that would apply to Walt Disney too:

    Land had learned early on that total engrossment was the best way for him to work. He strongly believed that this kind of concentrated focus could also produce extraordinary results for others. Late in his career, Land recalled that his “whole life has been spent trying to teach people that intense concentration for hour after hour can bring out in people resources they didn’t know they had.”  A Triumph of Genius: Edwin Land, Polaroid, and the Kodak Patent War by Ronald Fierstein. (Founders #134)

    (15:00) My parents objected strenuously, but I finally talked them into letting me join up as a Red Cross ambulance driver. I had to lie about my age, of course. 

    In my company was another fellow who had lied about his age to get in. He was regarded as a strange duck, because whenever we had time off and went out on the town to chase girls, he stayed in camp drawing pictures.

    His name was Walt Disney.

    Grinding It Out: The Making of McDonald's by Ray Kroc. (Founders #293)

    (20:00) Walt Disney had big dreams. He had outsized aspirations.

    (22:00) A quote from Edwin Land that would apply to Walt Disney too: My motto is very personal and may not fit anyone else or any other company. It is: Don't do anything that someone else can do.

    (24:00) Walt Disney seldom dabbled. Everyone who knew him remarked on his intensity; when something intrigued him, he focused himself entirely as if it were the only thing that mattered.

    (29:00) He had the drive and ambition of 10 million men.

    (29:00) I'm going to sit tight. I have the greatest opportunity I've ever had, and I'm in it for everything.

    (31:00) He seemed confident beyond any logical reason for him to be so. It appeared that nothing discouraged him.

    (31:00) You have to take the hard knocks with the good breaks in life.

    (32:00) Nothing wrong with my aim, just gotta change the target. — Jay Z

    (35:00) He sincerely wanted to be counted among the best in his craft.

    (43:00) He didn't want to just be another animation producer. He wanted to be the king of animation. Disney believed that quality was his only real advantage.

    (47:00) Walt Disney wanted domination. Domination that would make his position unassailable.

    (49:00) Disney was always trying to make something he could be proud of.

    (50:00) We have a habit of divine discontent with our performance. It is an antidote to smugness.

    Eternal Pursuit of Unhappiness: Being Very Good Is No Good,You Have to Be Very, Very, Very, Very, Very Good by David Ogilvy and Ogivly & Mather.  (Founders #343)

    (53:00) While it is easy, of course, for me to celebrate my doggedness now and say that it is all you need to succeed, the truth is that it demoralized me terribly. I would crawl into the house every night covered in dust after a long day, exhausted and depressed because that day's cyclone had not worked. There were times when I thought it would never work, that I would keep on making cyclone after cyclone, never going forwards, never going backwards, until I died.

    Against the Odds: An Autobiography by James Dyson (Founders #300)

    (56:00) He doesn't place a premium on collecting friends or socializing: "I don't believe in 50 friends. I believe in a smaller number. Nor do I care about society events. It's the most senseless use of time. When I do go out, from time to time, it's just to convince myself again that I'm not missing a lot."

    The Red Bull Story by Wolfgang Fürweger (Founders #333)

    (1:02:00) Steve was at the center of all the circles.

    He made all the important product decisions.

    From my standpoint, as an individual programmer, demoing to Steve was like visiting the Oracle of Delphi.

    The demo was my question. Steve's response was the answer.

    While the pronouncements from the Greek Oracle often came in the form of confusing riddles, that wasn't true with Steve.

    He was always easy to understand.

    He would either approve a demo, or he would request to see something different next time.

    Whenever Steve reviewed a demo, he would say, often with highly detailed specificity, what he wanted to happen next.

    He was always trying to ensure the products were as intuitive and straightforward as possible, and he was willing to invest his own time, effort, and influence to see that they were.

    Through looking at demos, asking for specific changes, then reviewing the changed work again later on and giving a final approval before we could ship, Steve could make a product turn out like he wanted.

    Much like the Greek Oracle, Steve foretold the future.

    Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs by Ken Kocienda. (Founders #281)

    (1:07:00) He griped that when he hired veteran animators he had to “put up with their Goddamn poor working habits from doing cheap pictures.” He believed it was easier to start from scratch with young art students and indoctrinate them in the Disney system.

    (1:15:00) I don’t want to be relagated to the cartoon medium. We have worlds to conquer here.

    (1:17:00) Advice Henry Ford gave Walt Disney about selling his company: If you sell any of it you should sell all of it.

    (1:23:00) He kept a slogan pasted inside of his hat: You can’t top pigs with pigs. (A reminder that we have to keep blazing new trails.)

    (1:25:00) Disney’s Land: Walt Disney and the Invention of the Amusement Park That Changed the World by Richard Snow.

    (1:33:00) It is the detail. If we lose the detail, we lose it all.

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