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    • Claude Shannon's Connection to InvestingClaude Shannon, a pioneer in information theory, applied his academic knowledge to investing, using unconventional strategies inspired by gambling, achieving exceptional results.

      Claude Shannon, a pioneering scientist in information theory, applied his academic knowledge to investing and achieved exceptional results. Shannon, who is considered a "sure thing" due to his invention of information theory, which is the foundation of our digital economy, saw the connection between gambling and investing. Fortune's Formula, a book that explores this idea, highlights Shannon's and Edward Thorpe's unconventional approaches to achieving above-average returns. Shannon's early life and personality, marked by a strong inclination towards inventing and a family history of innovation, set the stage for his groundbreaking scientific achievements and his successful investment strategies. Shannon's work, which includes the creation of information theory, has had profound impacts on our world, making him a figure of significant influence and intrigue.

    • Shannon's deep thinking and focus led to groundbreaking discoveries in computing and information theoryDeep thinking and focus, even in solitude, can lead to significant discoveries and innovations in today's fast-paced world.

      Shannon's unique ability to think deeply and focus on complex problems, often in solitude, led him to groundbreaking discoveries in information theory and computing. This quality, which was also evident in Thomas Watson, the founder of IBM, highlights the importance of dedicating time for uninterrupted thought and self-reflection in today's fast-paced world. Shannon's personal passions ranged from chess to genealogy, and he applied this same focus to his work. His realization that the MIT differential analyzer was essentially two machines in one, and his vision of an ideal computer using electrical circuits instead of mechanical linkages, laid the foundation for modern computing and his own success in information theory and investing. Shannon's work in Boolean algebra, which deals with simple notions like true or false, and his success in encoding these logical ideas into electrical circuits, proved that an electrical digital computer could compute anything. This breakthrough set the stage for the development of modern computers and Shannon's own achievements.

    • Shannon's diverse experiences shaped his future work in information theoryCollecting diverse experiences and learnings can open up unforeseen opportunities, as illustrated by Shannon's work on Project X and the development of information theory

      Shannon's experiences and learnings from various stages of his life came together in unique ways to shape his future. This is illustrated by his work on Project X at Bell Labs during a personal crisis. Project X was a joint effort with Britain's Government Code and Cypher School to build a secure communication system called SIGSALY. Shannon's role was to prove the system's security, which led him to insights in information theory. He saw a secrecy system as identical to a noisy communication system, and this intersection of ideas led to the development of the bit as a unit of information. Despite criticisms of abandoning the field he created, Shannon's varied interests and changing direction were reflections of his personality. This story highlights the importance of collecting diverse experiences and learnings, as they can open up unforeseen opportunities. Shannon's work on Project X also underscores the impact of his past experiences on his future achievements, particularly in the development of information theory.

    • The importance of curiosity and a growth mindset in learningCuriosity and a growth mindset lead to valuable discoveries and insights, illustrated by the speaker's experience with podcasts and the story of Ed Thorpe.

      Being interested and passionate about learning new things, no matter the subject or the time, can lead to valuable discoveries and insights. The speaker shares his experience of using podcasts as a way to learn about artificial intelligence and was surprised to find that the interest in this field dates back to the 1950s. He also introduces Ed Thorpe, a precise and intelligent individual who, growing up, turned his wits to making money and was fascinated with increasing his skills per hour. These anecdotes illustrate the importance of curiosity and a growth mindset in learning and personal development. Additionally, the speaker emphasizes the value of studying the past to understand the present and the importance of original thinking rather than mimicking others.

    • A physics graduate student's quest to apply math to gamblingEdward O. Thorpe, inspired by the idea of using science to predict roulette outcomes, developed one of the first portable computers to calculate blackjack probabilities, overcoming academic challenges with the help of mathematician Claude Shannon.

      Edward O. Thorpe, a physics graduate student, saw an opportunity to apply math and physics to beat seemingly impossible odds, specifically in gambling. At a party, he became intrigued by the idea of using science to predict roulette outcomes. Despite the common belief that gambling systems were worthless, Thorpe believed he could make money regardless of the wheel's perfection. He began studying roulette but discovered a paper on blackjack odds instead, which led him to build one of the first portable computers to calculate probabilities. However, he faced challenges in publishing his research due to academic submission requirements. Eventually, he met Claude Shannon, a renowned mathematician, who showed interest in both his blackjack and roulette ideas. Together, they worked on perfecting Thorpe's gambling systems, demonstrating the power of applying scientific principles to seemingly insurmountable challenges.

    • Shannon and Thorpe's Unsuccessful Roulette Prediction MachineClaude Shannon and Edward Thorpe attempted to create a roulette prediction machine but faced challenges and ultimately failed due to technical difficulties. Thorpe later developed a successful blackjack strategy called 'card counting'.

      The collaboration between Claude Shannon and Edward Thorpe resulted in the creation of a roulette prediction machine in the late 1950s and early 1960s. Despite the legality of their actions, they faced challenges and ultimately, the project was unsuccessful due to technical difficulties. Thorpe then shifted his focus to developing a successful blackjack strategy, which he famously named "card counting" and later published in his best-selling book "Beat the Dealer." The story highlights the innovative minds of these individuals and the complexities of attempting to beat casino games. However, it also underscores the risks involved and the potential consequences, including the eventual passing of laws against such activities in the 1980s.

    • From Mathematician to Successful Investor: Ed Thorpe's JourneyMathematician Ed Thorpe applied his skills to investing, using the Kelly criterion to calculate risks and reap substantial rewards. Despite skepticism from academics, the success of investors like Buffett and Munger demonstrated the importance of calculated risks.

      Ed Thorpe, a mathematician with no initial wealth, became one of the most successful investors of all time by applying unusual skills and understanding the importance of taking calculated risks, as exemplified by the Kelly criterion. Thorpe's paper on card counting in blackjack, presented by Shannon, gained widespread attention and led to him testing his theory in casinos with the help of investors. The Kelly criterion, a mathematical equation created by John Kelly, emphasizes the significance of even unlikely events occurring eventually and the sensitivity of ultimate compound return rates to rare events. This philosophy resonated with successful investors like Buffett, Munger, and Thorpe himself, who understood the risks involved and reaped substantial rewards. Conversely, academics, such as Paul Samuelson, held the belief that markets are perfectly efficient and no one could make excess returns. However, the failure of Long-Term Capital Management, a hedge fund started by academics who did not grasp the Kelly criterion, highlights the importance of understanding the risks and rewards of taking calculated chances.

    • Understanding Risks and Company KeepSuccessful entrepreneurs minimize risks to ensure business survival. Be aware of the company you keep and stay focused on your goals despite unexpected challenges or unsavory characters.

      Successful entrepreneurs understand the importance of minimizing risks to ensure business survival. This concept was applied by Ed Thorp and Claude Shannon decades before the stock market, even in their experiments with casino games. Thorp's encounter with Manny Kimmel, a mafia figure, highlights the importance of being aware of the company you keep. Kimmel, a skilled gambler, was intrigued by Thorpe's system and challenged him to prove it through games of chance. Despite Kimmel's lack of understanding of the mathematical concepts, Thorpe's consistent wins convinced him. This story underscores the significance of surviving the initial challenges and staying focused on your goals, even when faced with unexpected obstacles or unsavory characters.

    • Consequences of Power and WealthAmassing wealth and power comes with risks, including being challenged or crossing the wrong people, breaking rules, and unpredictable outcomes. The text illustrates these risks through the experiences of Willman and Manny.

      Certain individuals, like the character Willman in the text, who have amassed significant wealth and power, can face dangerous consequences when they are challenged or crossed. This is evident when Willman, a wealthy businessman involved in illegal activities, is murdered after a dispute. The eventual outcome of Willman's death leads to Manny Kimmel benefiting from the portfolio of businesses they owned together, which eventually morphs into Warner Communications. Another important lesson from the text is the risks and consequences of breaking rules or attempting to outsmart systems, such as casinos. Thorpe and Manny's attempts to beat the casinos at blackjack using a card counting system resulted in their identification and eventual expulsion, limiting their potential earnings. Additionally, the text highlights the unpredictability of life and business, as the initial ventures of Willman and Manny evolved into something much larger and more successful than they could have imagined. Overall, the text serves as a reminder of the potential risks and rewards of power, wealth, and rule-breaking.

    • The Kelly System: Maximizing Profit and Protecting Against RuinThe Kelly System, a mathematical theory for managing capital, offers maximum profit and protection against ruin by scaling wagers based on current bankroll size, ensuring exponential wealth growth and preventing bankruptcy.

      The Kelly system, a mathematical theory for managing capital, offers maximum profit and protection against ruin when given a favorable betting opportunity. This system, developed by Bell Labs research scientist John Kelly, is important because it promises wealth growth and shields against bankruptcy. It's crucial for investors and entrepreneurs who believe they have an edge in their respective fields. The Kelly system's effectiveness is rooted in proportional betting, which scales wagers based on the current bankroll size. This feature ensures that one can never run out of money, even during losing streaks. The exponential growth of wealth in the Kelly system is a result of the same proportional betting principle. It's essential to note that having an edge is crucial, as Buffett, Munger, Thorpe, and Shannon all agree. However, Thorpe, a mathematician who used the Kelly system to build wealth, faced challenges when the gambling industry caught wind of his strategies. This led to threats and even physical attacks, illustrating the importance of understanding that humans may not always play by the rules.

    • Challenging the Efficient Market TheoryMIT professor Shannon, inspired by gambling, questioned the efficient market theory in stocks, contradicting Buffett and Munger's public support. They believed in potential for above-average returns, rejecting the theory as a myth.

      Shannon and Thorpe, inspired by their experiences in gambling, challenged the efficient market theory in the stock market. Buffett and Munger, who also questioned this theory, contradicted their public statements supporting it with their personal investments in Berkshire Hathaway. Shannon, an MIT professor, studied the market with intellectual curiosity and a desire for gain, filling library shelves with books on economics and investing. He believed in the potential for above-average returns, as evidenced by success stories like the Lone Wolf and Hetty Green. Shannon's notes reveal his consideration of various market strategies and his rejection of the efficient market theory, which he saw as a myth. This belief was shared by Buffett and Munger, as demonstrated by their actions despite their public statements.

    • Learning from Past Experiences and Finding the Right PartnersSuccessful investing requires learning from past experiences, having unique insights, and finding the right partners to maximize opportunities.

      Successful investing often involves learning from past experiences, having unique insights, and finding the right partners. Shannon, inspired by his experience with Harrison Labs, became a believer in the power of stocks. He later invested in Teledyne, which skyrocketed, allowing Singleton to use the inflated market value to buy other companies. Ed Thorpe, on the other hand, learned a valuable lesson about the importance of having an edge in the market after losing money on silver. He then focused on options and warrants, eventually developing the Delta Hedging System. After finding success, Thorpe looked for partners to manage outside capital. He initially considered Sheen Kasoff but ultimately chose a different partner, Mark Reagan, to start the Princeton Newport hedge fund. Both Shannon and Thorpe's stories demonstrate the importance of learning from past experiences, having unique insights, and finding the right partners in achieving success in the stock market.

    • Bicoastal hedge fund partnership of Thorp and ReaganMathematician Thorp and salesman Reagan's unusual partnership defied market efficiency beliefs, using computers to analyze data and outperforming 99.5% of mutual funds from 1969-1982

      Ed Thorp, a mathematical genius and hedge fund pioneer, and his partner, Jim Reagan, had complementary skills and personalities that led to the formation of a successful bicoastal hedge fund partnership in the 1960s. Thorp, an introverted mathematician, focused on developing mathematical models to exploit market inefficiencies, while Reagan, an extroverted salesman, handled the business side of things. This unusual partnership defied the conventional wisdom of the time that the market was efficient and that human judgment was necessary for investment success. Thorp's unconventional approach, which involved using computers to analyze market data, was initially met with skepticism and criticism. However, his Princeton-Newport Partners hedge fund outperformed 99.5% of mutual funds in the 13 years leading up to 1982, demonstrating the power of a scientific approach to investing. Despite the success, Thorp remained cautious and measured, always testing his theories in the real world and expecting the unexpected.

    • Ed Thorpe's Long Journey to Becoming a Successful InvestorMathematician turned hedge fund manager, Ed Thorpe, displayed patience and caution, outperforming during market crashes but faced setbacks due to untrustworthy partners.

      Ed Thorpe, a mathematics professor turned hedge fund manager, displayed remarkable patience and foresight, taking nearly 15 years to leave his teaching job and become a full-time investor. Despite his wealth, he maintained a low profile and even built a bomb shelter in his home, reflecting his cautious mindset. Thorpe's Princeton Newport Partners hedge fund outperformed during market crashes, including the Black Monday crash of 1987, due to its market-neutral strategy. However, the fund faced a significant setback in 1987 when federal agents raided the office, leading to the departure of some partners and a loss of trust. This episode highlights the importance of choosing trustworthy business partners and the resilience required in the financial industry.

    • Edward Thorpe's Tax Avoidance Scheme and Its Impact on His CareerEdward Thorpe, a successful hedge fund manager, faced career setbacks due to his association with a tax avoidance scheme, but continued to excel in finance by starting his own firm

      Edward Thorpe, a successful hedge fund manager, was involved in a tax avoidance scheme known as stock parking during the late 1980s. This scheme, which was being carried out in the East Coast office of his firm, Princeton Newport Partners, ultimately led to the dissolution of the partnership and the return of investors' money. Despite not actively participating in the scheme, Thorpe was still negatively impacted by the situation due to the interruption of compounding caused by the RICO charges. Thorpe, who had a remarkable 15.1% compound return rate after fees over 19 years, continued his career in finance by starting Edward Thorpe and Associates, where he managed his own money and achieved impressive returns. Despite being 87 years old, Thorpe remains mentally sharp and continues to inspire with his success in the industry.

    • The Perils of Overconfidence and Ignoring Risk ManagementOverconfidence and underestimating risks can lead to massive losses, as seen in the case of Long-Term Capital Management, which used excessive leverage and bet against the market, resulting in a catastrophic loss for their investors.

      Overconfidence and disregard for risk management can lead to catastrophic losses, as seen in the case of Long-Term Capital Management (LTCM). Despite promising better-than-market returns through scientific methods and software, LTCM's founders, Robert Merton and Myron Scholes, believed in the efficient market hypothesis and aimed to pick up small inefficiencies with massive leverage. However, they underestimated the risks involved, and when the market turned against them, they bet more instead of less, leading to a blow-up of their fund. This is the opposite of the Kelly criterion, a proportional betting system that advises adjusting bets based on bankroll size. LTCM used an astronomical amount of leverage, borrowing $29 for every dollar invested, leading to gambler's ruin and the loss of everything for their investors. The lesson here is to never put yourself in a position where you cannot survive, and to always be aware of the risks involved in any investment or endeavor. As Warren Buffett wisely said, "It's only when the tide goes out that you learn who's been swimming naked."

    • Mistaking Leverage for GeniusOverconfidence in one's abilities and excessive leverage can lead to significant losses. Be cautious and aware of potential risks.

      Leverage, or overconfidence in one's abilities, can lead to significant losses, as demonstrated in the case of Long-Term Capital Management (LTCM) during the late 1990s financial crisis. This mistake of mistaking leverage for genius, as Steve Eisman put it, is a recurring theme throughout history and human nature. Individuals, even those with substantial fortunes, have fallen prey to this error, leading to devastating consequences. As early as 1738, Daniel Bernoulli warned against taking excessive risks, stating that a man who risks his entire fortune acts like a simpleton. Despite advancements in financial models and econometric analysis, these models can still be wrong, and extreme downside risks, or "fat tails," can and do occur. It is crucial to exercise caution and be aware of the potential for such events. The success of Claude Shannon in applying his ideas to the stock market, achieving returns that outperformed most professional money managers with much larger resources, serves as a reminder of the importance of sticking to a sound strategy and maintaining a disciplined approach.

    • Claude Shannon's Defiance of Market Theory and Success as an InvestorMathematician Claude Shannon bucked market trends by focusing on earnings growth and company management, achieving a 20% annual return over 28 years.

      Claude Shannon, a renowned mathematician, defied the Efficient Market Theory and became a successful investor by understanding his edge and focusing on it. He was a buy-and-hold fundamental investor who rejected price momentum and volatility, instead focusing on earnings growth and company management. Shannon's portfolio, which was heavily concentrated in Teledyne, would have shocked Harry Markowitz, the creator of Modern Portfolio Theory. Shannon's success can be attributed to his deep understanding and access to information, which gave him an edge. Entrepreneurs can learn from Shannon's approach by treating their business as their family's only asset for the next 50 years and focusing on areas where they have an edge. Shannon's investment record, which grew at an average of 20% annual return over 28 years, is a testament to his successful investment strategy.

    • Making a large number of informed decisions with high probability of successProminent tech investor Chris Sacca made $80 trillion worth of purchases and sales, equivalent to 1.25 million bets, and consistently achieves high-probability excess performance through long-term commitment and informed decision making.

      Successful investing, as demonstrated by the example of Chris Sacca, involves making a large number of informed decisions with a high probability of success. Chris Sacca, a prominent tech investor, has made approximately $80 trillion worth of purchases and sales for his investors, which equates to around 1.25 million individual bets averaging $65,000 each. With hundreds of positions in play at any given time, this level of activity suggests a long-term commitment to investing and a high probability that the excess performance is not due to chance. The ultimate goal for individuals, as Chris suggests, is to strive for a similar level of high-probability excess performance in their own lives. If you're interested in learning more about Chris Sacca's story, you can purchase the book "Good Faith" through the Founders Podcast Amazon affiliate link or visit the website for more information. And, if you're looking for more book recommendations from Chris, you can check out the books he posts on his Amazon store, found at founderspodcast.com. Thank you for tuning in, and we'll be back next week to discuss more about the world of Chris Sacca and technology investing.

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    What I learned from reading Sam Walton: The Inside Story of America's Richest Man by Vance Trimble. 

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    (2:30) Sam Walton built his business on a very simple idea: Buy cheap. Sell low. Every day. With a smile.

    (2:30) People confuse a simple idea with an ordinary person. Sam Walton was no ordinary person.

    (4:30) Traits Sam Walton had his entire life: A sense of duty. Extreme discipline. Unbelievable levels of endurance.

    (5:30) His dad taught him the secret to life was work, work, work.

    (5:30) Sam felt the world was something he could conquer.

    (6:30) The Great Depression was a big leveler of people. Sam chose to rise above it. He was determined to be a success.

    (11:30) You can make a lot of different mistakes and still recover if you run an efficient operation. Or you can be brilliant and still go out of business if you’re too inefficient. — Sam Walton: Made In America by Sam Walton. (Founders #234)

    (15:30) He was crazy about satisfying customers.

    (17:30) The lawyer saw Sam clenching and unclenching his fists, staring at his hands. Sam straightened up. “No,” he said. “I’m not whipped. I found Newport, and I found the store. I can find another good town and another store. Just wait and see!”

    (21:30) Sometimes hardship can enlighten and inspire. This was the case for Sam Walton as he put in hours and hours of driving Ozark mountain roads in the winter of 1950. But that same boredom and frustration triggered ideas that eventually brought him billions of dollars. (This is when he learns to fly small planes. Walmart never happens otherwise)

    (33:30) At the start we were so amateurish and so far behind K Mart just ignored us. They let us stay out here, while we developed and learned our business. They gave us a 10 year period to grow.

    (37:30) And so how dedicated was Sam to keeping costs low? Walmart is called that in part because fewer letters means cheaper signs on the outside of a store.

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    (43:30) His tactics later prompted them to describe Sam as a modern-day combination of Vince Lombardi (insisting on solid execution of the basics) and General George S. Patton. (A good plan, violently executed now, is better than a perfect plan next week.)

    (43:30) Hardly a day has passed without Sam reminding an employee: "Remember Wal-Mart's Golden Rule: Number one, the customer Is always right; number two, if the customer isn't right, refer to rule number one.”

    (46:30) The early days of Wal-Mart were like the early days of Disneyland: "You asked the question, What was your process like?' I kind of laugh because process is an organized way of doing things. I have to remind you, during the 'Walt Period' of designing Disneyland, we didn't have processes. We just did the work. Processes came later. All of these things had never been done before. Walt had gathered up all these people who had never designed a theme park, a Disneyland.

    So we're in the same boat at one time, and we figure out what to do and how to do it on the fly as we go along with it and not even discuss plans, timing, or anything.

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    (1:07:30)  Sam Walton: Made In America  (Founders #234)

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    (2:00) My father was a self-made man who had known extreme poverty in his youth and had a practically limitless capacity for hard work.

    (6:00) I acted as my own geologist, legal advisor, drilling superintendent, explosives expert, roughneck and roustabout.

    (8:00) Michael Jordan: The Life by Roland Lazenby. (Founders #212) 

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    (20:00) Optimism is a moral duty. Pessimism aborts opportunity.

    (21:00) I studied the lives of great men and women. And I found that the men and women who got to the top were those who did the jobs they had in hand, with everything they had of energy and enthusiasm and hard work.

    (22:00) 98 percent of our attention was devoted to the task at hand. We are believers in Carlyle's Prescription, that the job a man is to do is the job at hand and not see what lies dimly in the distance. — Charlie Munger

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    (34:00) Example is the best means to instruct or inspire others.

    (37:00) Long orders, which require much time to prepare, to read and to understand are the enemies of speed. Napoleon could issue orders of few sentences which clearly expressed his intentions and required little time to issue and to understand.

    (38:00) A Few Lessons for Investors and Managers From Warren Buffett by Warren Buffett and Peter Bevelin. (Founders #202) 

    (41:00) Two principles he repeats:

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    (43:00) Years ago, businessmen automatically kept administrative overhead to an absolute minimum. The present day trend is in exactly the opposite direction. The modern business mania is to build greater and ever greater paper shuffling empires.

    (44:00) Les Schwab Pride In Performance: Keep It Going!by Les Schwab (Founders #330) 

    (46:00) The primary function of management is to obtain results through people.

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    (51:00) There is always something wrong everywhere.

    (51:00) Don't interrupt the compounding. It’s all about the long term. You should keep a fortress of cash, reinvest in your business, and use debt sparingly. Doing so will help you survive to reap the long-term benefits of your business.

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    (55:00) The line that divides majority opinion from mass hysteria is often so fine as to be virtually invisible.

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    Get access to Founders Notes here

    You can also ask SAGE (the Founders Notes AI assistant) any question and SAGE will read all my notes, highlights, and every transcript from every episode for you.

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    (8:00) On his dad sending him to military school: The strict, regimented environment was good for me.

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    -They concentrated on expanding

    -They concentrated on making their companies more efficient 

    -They reinvest heavily in to their business (which can help efficiency and expansion )

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    -They know their business down to the ground

    -They have an innate capacity to think on a large scale

    (34:00) Five wives can't all be wrong. As one of them told me after our divorce: "You're a great friend, Paul—but as a husband, you're impossible.”

    (36:00) My business interests created problems [in my marriages]. I was drilling several wells and it was by no means uncommon for me to stay on the sites overnight or even for two days or more.

    (38:00) A hatred of failure has always been part of my nature and one of the more pronounced motivating forces in my life.  Once I have committed myself to any undertaking, a powerful inner drive cuts in and I become intent on seeing it through to a satisfactory conclusion.

    (38:00) My own nature is such that I am able to concentrate on whatever is before me and am not easily distracted from it.

    (42:00) There are times when certain cards sit unclaimed in the common pile, when certain properties become available that will never be available again. A good businessman feels these moments like a fall in the barometric pressure. A great businessman is dumb enough to act on them even when he cannot afford to. — The Fish That Ate the Whale: The Life and Times of America's Banana King by Rich Cohen. (Founders #255)

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    (53:00) Churchill to his son: Your idle and lazy life is very offensive to me. You appear to be leading a perfectly useless existence.

    (54:00) My father's influence and example where the principle forces that formed my nature and character.

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    "Learning from history is a form of leverage." — Charlie Munger. Founders Notes gives you the superpower to learn from history's greatest entrepreneurs on demand.

    Get access to Founders Notes here

    You can search all my notes and highlights from every book I've ever read for the podcast. 

    You can also ask SAGE any question and SAGE will read all my notes, highlights, and every transcript from every episode for you.

     A few questions I've asked SAGE recently: 

    What are the most important leadership lessons from history's greatest entrepreneurs?

    Can you give me a summary of Warren Buffett's best ideas? (Substitute any founder covered on the podcast and you'll get a comprehensive and easy to read summary of their ideas) 

    How did Edwin Land find new employees to hire? Any unusual sources to find talent?

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    (0:01) At the age of twelve I was an orphan.

    (1:00) My uncles made me become self-reliant very early in life. Looking back, I believe that it is to this, that much of my success is due.

    (9:00) The idea of wearing a watch on one's wrist was thought to be contrary to the conception of masculinity.

    (10:00) Prior to World War 1 wristwatches for men did not exist.

    (11:00) Business is problems. The best companies are just effective problem solving machines.

    (12:00) My personal opinion is that pocket watches will almost completely disappear and that wrist watches will replace them definitively! I am not mistaken in this opinion and you will see that I am right." —Hans Wilsdorf, 1914

    (14:00) The highest order bit is belief: I had very early realized the manifold possibilities of the wristlet watch and, feeling sure that they would materialize in time, I resolutely went on my way. Rolex was thus able to get several years ahead of other watch manufacturers who persisted in clinging to the pocket watch as their chief product.

    (16:00) Clearly, the companies for whom the economics of twenty-four-hour news would have made the most sense were the Big Three broadcasters. They already had most of what was needed— studios, bureaus, reporters, anchors almost everything but a belief in cable.   —  Ted Turner's Autobiography (Founders #327)

    (20:00) Business Breakdowns #65 Rolex: Timeless Excellence

    (27:00)   Rolex was effectively the first watch brand to have real marketing dollars put behind a watch. Rolex did this in a concentrated way and they've continued to do it in a way that is simply just unmatched by others in their industry.

    (28:00) It's tempting during recession to cut back on consumer advertising. At the start of each of the last three recessions, the growth of spending on such advertising had slowed by an average of 27 percent. But consumer studies of those recessions had showed that companies that didn't cut their ads had, in the recovery, captured the most market share. So we didn't cut our ad budget. In fact, we raised it to gain brand recognition, which continued advertising sustains. — Four Seasons: The Story of a Business Philosophy by Isadore Sharp. (Founders #184)

    (32:00) Social proof is a form of leverage. — Poor Charlie's Almanack: The Wit and Wisdom of Charlie Munger. (Founders #329)

    (34:00) What really matters is Hans understood the opportunity better than anybody else, and invested heavily in developing the technology to bring his ideas to fruition.

    (35:00) On keeping the main thing the main thing for decades: In developing and extending my business, I have always had certain aims in mind, a course from which I never deviated.

    (41:00) Rolex wanted to only be associated with the best. They ran an ad with the headline: Men who guide the destinies of the world, where Rolex watches.

    (43:00) Opportunity creates more opportunites. The Oyster unlocked the opportunity for the Perpetual.

    (44:00) The easier you make something for the customer, the larger the market gets: “My vision was to create the first fully packaged computer. We were no longer aiming for the handful of hobbyists who liked to assemble their own computers, who knew how to buy transformers and keyboards. For every one of them there were a thousand people who would want the machine to be ready to run.” — Steve Jobs

    (48:00) More sources:

    Rolex Jubilee: Vade Mecum by Hans Wilsdorf

    Rolex Magazine: The Hans Wilsdorf Years

    Hodinkee: Inside the Manufacture. Going Where Few Have Gone Before -- Inside All Four Rolex Manufacturing Facilities 

    Vintage Watchstraps Blog: Hans Wilsdorf and Rolex

    Business Breakdowns #65 Rolex: Timeless Excellence

    Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands by Jean Noel Kapferer and Vincent Bastien 

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    #350 How To Sell Like Steve Jobs

    #350 How To Sell Like Steve Jobs

    What I learned from reading The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience by Carmine Gallo 

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    (1:00) You've got to start with the customer experience and work back toward the technology—not the other way around.  —Steve Jobs in 1997

    (6:00) Why should I care = What does this do for me?

    (6:00) The Match King: Ivar Kreuger, The Financial Genius Behind a Century of Wall Street Scandals by Frank Partnoy.  (Founders #348)

    (7:00) Easy to understand, easy to spread.

    (8:00) An American Saga: Juan Trippe and His Pan Am Empire by Robert Daley 

    (8:00) The Fish That Ate the Whale: The Life and Times of America's Banana King by Rich Cohen. (Founders #255)

    (9:00)  love how crystal clear this value proposition is. Instead of 3 days driving on dangerous road, it’s 1.5 hours by air. That’s a 48x improvement in time savings. This allows the company to work so much faster. The best B2B companies save businesses time.

    (10:00) Great Advertising Founders Episodes:

    Albert Lasker (Founders #206)

    Claude Hopkins (Founders #170 and #207)

    David Ogilvy (Founders #82, 89, 169, 189, 306, 343) 

    (12:00) Advertising which promises no benefit to the consumer does not sell, yet the majority of campaigns contain no promise whatever. (That is the most important sentence in this book. Read it again.) — Ogilvy on Advertising 

    (13:00) Repeat, repeat, repeat. Human nature has a flaw. We forget that we forget.

    (19:00) Start with the problem. Do not start talking about your product before you describe the problem your product solves.

    (23:00) The Invisible Billionaire: Daniel Ludwig by Jerry Shields. (Founders #292)

    (27:00) Being so well known has advantages of scale—what you might call an informational advantage.

    Psychologists use the term social proof. We are all influenced-subconsciously and, to some extent, consciously-by what we see others do and approve.

    Therefore, if everybody's buying something, we think it's better.

    We don't like to be the one guy who's out of step.

    The social proof phenomenon, which comes right out of psychology, gives huge advantages to scale.

    —  the NEW Poor Charlie's Almanack: The Wit and Wisdom of Charlie Munger (Founders #329)

    (29:00) Marketing is theatre.

    (32:00) Belief is irresistible. — Shoe Dog: A Memoir by the Creator of Nike by Phil Knight.  (Founders #186)

    (35:00) I think one of the things that really separates us from the high primates is that we’re tool builders. I read a study that measured the efficiency of locomotion for various species on the planet. The condor used the least energy to move a kilometer. And, humans came in with a rather unimpressive showing, about a third of the way down the list. It was not too proud a showing for the crown of creation. So, that didn’t look so good. But, then somebody at Scientific American had the insight to test the efficiency of locomotion for a man on a bicycle. And, a man on a bicycle, a human on a bicycle, blew the condor away, completely off the top of the charts.

    And that’s what a computer is to me. What a computer is to me is it’s the most remarkable tool that we’ve ever come up with, it’s the equivalent of a bicycle for our minds.

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    #349 How Steve Jobs Kept Things Simple

    #349 How Steve Jobs Kept Things Simple

    What I learned from reading Insanely Simple: The Obsession That Drives Apple's Success by Ken Segall. 

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    Can you give me a summary of Warren Buffett's best ideas? (Substitute any founder covered on the podcast and you'll get a comprehensive and easy to read summary of their ideas) 

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    (1:30) Steve wanted Apple to make a product that was simply amazing and amazingly simple.

    (3:00) If you don’t zero in on your bureaucracy every so often, you will naturally build in layers. You never set out to add bureaucracy. You just get it. Period. Without even knowing it. So you always have to be looking to eliminate it.  — Sam Walton: Made In America by Sam Walton. (Founders #234)

    (5:00) Steve was always easy to understand. He would either approve a demo, or he would request to see something different next time. Whenever Steve reviewed a demo, he would say, often with highly detailed specificity, what he wanted to happen next.  — Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs by Ken Kocienda. (Founders #281)

    (7:00) Watch this video. Andy Miller tells GREAT Steve Jobs stories

    (10:00) Many are familiar with the re-emergence of Apple. They may not be as familiar with the fact that it has few, if any parallels.
    When did a founder ever return to the company from which he had been rudely rejected to engineer a turnaround as complete and spectacular as Apple's? While turnarounds are difficult in any circumstances they are doubly difficult in a technology company. It is not too much of a stretch to say that Steve founded Apple not once but twice. And the second time he was alone. 

    —  Return to the Little Kingdom: Steve Jobs and the Creation of Appleby Michael Moritz.

    (15:00) If the ultimate decision maker is involved every step of the way the quality of the work increases.

    (20:00) "You asked the question, What was your process like?' I kind of laugh because process is an organized way of doing things. I have to remind you, during the 'Walt Period' of designing Disneyland, we didn't have processes. We just did the work. Processes came later. All of these things had never been done before. Walt had gathered up all these people who had never designed a theme park, a Disneyland. So we're in the same boat at one time, and we figure out what to do and how to do it on the fly as we go along with it and not even discuss plans, timing, or anything. We just worked and Walt just walked around and had suggestions." — Disney's Land: Walt Disney and the Invention of the Amusement Park That Changed the World by Richard Snow. (Founders #347)

    (23:00) The further you get away from 1 the more complexity you invite in.

    (25:00) Your goal: A single idea expressed clearly.

    (26:00) Jony Ive: Steve was the most focused person I’ve met in my life

    (28:00) Editing your thinking is an act of service.

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    Michael Jordan In His Own Words

    Michael Jordan In His Own Words

    What I learned from reading Driven From Within by Michael Jordan and Mark Vancil. 

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    Episode Outline: 

    Players who practice hard when no one is paying attention play well when everyone is watching.

    It's hard, but it's fair. I live by those words. 

    To this day, I don't enjoy working. I enjoy playing, and figuring out how to connect playing with business. To me, that's my niche. People talk about my work ethic as a player, but they don't understand. What appeared to be hard work to others was simply playing for me.

    You have to be uncompromised in your level of commitment to whatever you are doing, or it can disappear as fast as it appeared. 

    Look around, just about any person or entity achieving at a high level has the same focus. The morning after Tiger Woods rallied to beat Phil Mickelson at the Ford Championship in 2005, he was in the gym by 6:30 to work out. No lights. No cameras. No glitz or glamour. Uncompromised. 

    I knew going against the grain was just part of the process.

    The mind will play tricks on you. The mind was telling you that you couldn't go any further. The mind was telling you how much it hurt. The mind was telling you these things to keep you from reaching your goal. But you have to see past that, turn it all off if you are going to get where you want to be.

    I would wake up in the morning thinking: How am I going to attack today?

    I’m not so dominant that I can’t listen to creative ideas coming from other people. Successful people listen. Those who don’t listen, don’t survive long.

    In all honesty, I don't know what's ahead. If you ask me what I'm going to do in five years, I can't tell you. This moment? Now that's a different story. I know what I'm doing moment to moment, but I have no idea what's ahead. I'm so connected to this moment that I don't make assumptions about what might come next, because I don't want to lose touch with the present. Once you make assumptions about something that might happen, or might not happen, you start limiting the potential outcomes. 

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    Founders
    en-usMay 12, 2024

    #348 The Financial Genius Behind A Century of Wall Street Scandals: Ivar Kreuger

    #348 The Financial Genius Behind A Century of Wall Street Scandals: Ivar Kreuger

    What I learned from reading The Match King: Ivar Kreuger, The Financial Genius Behind a Century of Wall Street Scandals by Frank Partnoy. 

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    Episode Outline: 

    1. Ivar was charismatic. His charisma was not natural. Ivar spent hours every day just preparing to talk. He practiced his lines for hours like great actors do.

    2. Ivar’s first pitch was simple, easy to understand, and legitimate: By investing in Swedish Match, Americans could earn profits from a monopoly abroad.

    3. Joseph Duveen noticed that Europe had plenty of art and America had plenty of money, and his entire astonishing career was the product of that simple observation. — The Days of Duveen by S.N. Behrman.  (Founders #339 Joseph Duveen: Robber Baron Art Dealer)

    4. Ivar studied Rockefeller and Carnegie: Ivar's plan was to limit competition and increase profits by securing a monopoly on match sales throughout the world, mimicking the nineteenth century oil, sugar, and steel trusts.

    5. When investors were manic, they would purchase just about anything. But during the panic that inevitably followed mania, the opposite was true. No one would buy.

    6. The problem isn’t getting rich. The problem is staying sane. — Charlie Munger

    7. Ivar understood human psychology. If something is limited and hard to get to that increases desire. This works for both products (like a Ferrari) and people (celebrities). Ivar was becoming a business celebrity.

    8.  I’ve never believed in risking what my family and friends have and need in order to pursue what they don't have and don't need. — The Essays of Warren Buffett by Warren Buffett and Lawrence Cunningham. (Founders #227)

    9. Great ideas are simple ideas: Ivar hooked Durant with his simple, brilliant idea: government loans in exchange for match monopolies.

    10. Ivar wrote to his parents, "I cannot believe that I am intended to spend my life making money for second-rate people. I shall bring American methods back home. Wait and see - I shall do great things. I'm bursting with ideas. I am only wondering which to carry out first."

    11. Ivar’s network of companies was far too complex for anyone to understand: It was like a corporate family tree from hell, and it extended into obscurity.

    12. “Victory in our industry is spelled survival.”   —Steve Jobs

    13. Ivar's financial statements were sloppy and incomplete. Yet investors nevertheless clamored to buy his securities.

    14. As more cash flowed in the questions went away. This is why Ponzi like schemes can last so long. People don’t want to believe. They don’t want the cash to stop.

    15. A Man for All Markets: From Las Vegas to Wall Street, How I Beat the Dealer and the Market by Ed Thorp. (Founders #222)

    16.  A summary of Charlie Munger on incentives:

    1. We all underestimate the power of incentives.
    2. Never, ever think about anything else before the power of incentives.
    3. The most important rule: get the incentives right.

    17. This is nuts! Fake phones and hired actors!

    Next to the desk was a table with three telephones. The middle phone was a dummy, a non-working phone that Ivar could cause to ring by stepping on a button under the desk. That button was a way to speed the exit of talkative visitors who were staying too long. Ivar also used the middle phone to impress his supporters. When Percy Rockefeller visited Ivar pretended to receive calls from various European government officials, including Mussolini and Stalin. That evening, Ivar threw a lavish party and introduced Rockefeller to numerous "ambassadors" from various countries, who actually were movie extras he had hired for the night.

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    #347 How Walt Disney Built His Greatest Creation: Disneyland

    #347 How Walt Disney Built His Greatest Creation: Disneyland

    What I learned from reading Disney's Land: Walt Disney and the Invention of the Amusement Park That Changed the World by Richard Snow. 

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    (8:00) When in 1955 we heard that Disney had opened an amusement park under his own name, it appeared certain that we could not look forward to anything new from Mr. Disney.

    We were quite wrong.

    He had, instead, created his masterpiece.

    (13:00) This may be the greatest product launch of all time: He had run eight months of his television program. He hadn't named his new show Walt Disney Presents or The Wonderful World of Walt Disney.

    It was called simply Disneyland, and every weekly episode was an advertisement for the still unborn park.

    (15:00) Disneyland is the extension of the powerful personality of one man.

    (15:00) The creation of Disneyland was Walt Disney’s personal taste in physical form.

    (24:00) How strange that the boss would just drop it. Walt doesn’t give up. So he must have something else in mind.

    (26:00) Their mediocrity is my opportunity. It is an opportunity because there is so much room for improvement.

    (36:00) Roy Disney never lost his calm understanding that the company's prosperity rested not on the rock of conventional business practices, but on the churning, extravagant, perfectionist imagination of his younger brother.

    (41:00) Walt Disney’s decision to not relinquish his TV rights to United Artists was made in 1936. This decision paid dividends 20 years later. Hold on. Technology -- developed by other people -- constantly benefited Disney's business. Many such cases in the history of entrepreneurship.

    (43:00) Walt Disney did not look around. He looked in. He looked in to his personal taste and built a business that was authentic to himself.

    (54:00) "You asked the question, What was your process like?' I kind of laugh because process is an organized way of doing things. I have to remind you, during the 'Walt Period' of designing Disneyland, we didn't have processes.

    We just did the work. Processes came later. All of these things had never been done before.

    Walt had gathered up all these people who had never designed a theme park, a Disneyland.

    So we're in the same boat at one time, and we figure out what to do and how to do it on the fly as we go along with it and not even discuss plans, timing, or anything.

    We just worked and Walt just walked around and had suggestions."

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    Related Episodes

    #95 Claude Shannon

    #95 Claude Shannon

    What I learned from reading A Mind at Play: How Claude Shannon Invented the Information Age by Jimmy Soni and Rob Goodman 

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    [0:25] Claude Shannon trained a powerful intellect on topics of deep interest, and continued to do so beyond the point of short term practicality

    [5:50] Insulated from opinion of all kinds

    [9:09] A simple way to describe the impact of information theory

    [10:39] Resourceful at a young age

    [11:50] An ordinary childhood

    [12:41] Follow your natural drift

    [14:40] Too many facts; too few principles

    [16:10] His indecisive nature inadvertently helps him

    [17:00] An important turning point in Shannon’s life

    [18:30] Vannevar Bush: The first person to see Claude Shannon for who he was 

    [21:00] The results of Claude Shannon’s thesis

    [23:20] How Claude Shannon worked in his 20s

    [25:30] The main takeaway from the book: The world isn’t there to be used, but to be played with, manipulated by hand and mind

    [30:00] Succeeding with no prior knowledge in the specific field

    [31:20] Working on what naturally interests you is time well spent

    [32:45] Working at Bell Labs / The Idea Factory: Bell Labs and the Great Age of American Innovation

    [36:49] Fire Control / What he worked on during the war

    [38:15] Claude Shannon’s work on cryptography

    [40:05] Take many different ideas from unrelated fields

    [43:35] Leaving Bell Labs for MIT

    [48:52] Claude Shannon on investing

    [1:01:15] Shannon’s design for his own funeral

    I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth

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    #271 Vannevar Bush (Engineer of the American Century)

    #271 Vannevar Bush (Engineer of the American Century)

    What I learned from reading Endless Frontier: Vannevar Bush, Engineer of the American Century by G. Pascal Zachary.

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    [7:31] Acts of importance were the measure of his life and they are the reason that his life deserves study today.

    [8:10] Suspicious of big institutions Bush objected to the pernicious effects of an increasingly bureaucratic society and the potential for mass mediocrity.

    [8:20] He believed the individual was still of paramount importance.

    "The individual to me is everything," he wrote  "I would restrict him just as little as possible."

    He never lost his faith in the power of one.

    [8:57] Pieces of the Action by Vannevar Bush (Founders #270)

    [9:32] Dee Hock — founder of VISA episodes:

    One from Many: VISA and the Rise of Chaordic Organization by Dee Hock (Founders #260)

    Autobiography of a Restless Mind: Reflections on the Human Condition Volume 1and Autobiography of a Restless Mind: Reflections on the Human Condition Volume 2 by Dee Hock. (Founders #261)

    [9:55] Edwin Land episodes:

    Instant: The Story of Polaroid by Christopher Bonanos. (Founders #264)

    Land's Polaroid: A Company and the Man Who Invented It by Peter C. Wensberg (Founders #263)

    A Triumph of Genius: Edwin Land, Polaroid, and the Kodak Patent War by Ronald Fierstein (Founders #134)

    Land's Polaroid: A Company and the Man Who Invented It by Peter C. Wensberg (Founders #133)

    The Instant Image: Edwin Land and the Polaroid Experienceby Mark Olshaker (Founders #132)

    Insisting On The Impossible: The Life of Edwin Land and Instant: The Story of Polaroid(Founders #40)

    [10:00] Vannevar Bush and Edwin Land both had a profound belief in the individual capacity for greatness.

    [12:15] Bush came from an American line of can do engineers and tinkerers, a line beginning with Franklin, and including Eli Whitney, Alexander, Graham Bell, Thomas Edison, and the Wright Brothers

    The Autobiography of Benjamin Franklin by Benjamin Franklin. (Founders #62)

    Benjamin Franklin: An American Life by Walter Isaacson. (Founders #115)

    Franklin & Washington: The Founding Partnership by Edward Larson. (Founders #251)

    Reluctant Genius: The Passionate Life and Inventive Mind of Alexander Graham Bellby Charlotte Gray. (Founders #138)

    Edison: A Biography by Matthew Josephson. (Founders #268)

    The Wright Brothers by David McCullough. (Founders #239)

    [13:35] The Essential Writings of Vannevar Bush by Vannevar Bush and G. Pascal Zachary

    [16:30] My whole philosophy is very simple. If I have any doubt as to whether I am supposed to do a job or not, I do it, and if someone socks me, I lay off.

    [18:00] The Richest Woman in America: Hetty Green in the Gilded Age by Janet Wallach (Founders #103)

    [19:00] What Bush learned from reading old whaling logs I’m learning 120 years later reading biographies of founders.

    [19:45] Books by Sebastian Mallaby:

    The Power Law: Venture Capital and the Making of the New Future and More Money Than God: Hedge Funds and the Making of a New Elite

    [21:20] He admired men of action, despised rules, and felt that merit meant everything.

    [22:32] If something is going to take two years he wants to figure out how to do it in six months or a year. This kind of the mentality he applied to everything.

    [24:45] Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader by Brent Schlender and Rick Tetzeli (Founders #265)

    [25:45] I lose my shit when thinking about how all these ideas connnect.

    [30:45] He remained susceptible to bouts of nervous tension throughout his prime years.

    [31:50] Advice he gave his sons: Justify the space you occupy.

    [32:30] Do not emulate the ostrich: For better or worse we are destined to live in a world devoted to modern science and engineering. If the road we are on is slippery, we cannot avoid a catastrophe by putting on the brakes, closing our eyes or taking our hands off the wheel. What is the sane attitude of a scientist or layman? Absence of wishful thinking. No emulation of the ostrich.

    [35:00] He insisted that discipline must be self applied or will be externally imposed.

    [33:36] He found romance in adversity and solace in hard work.

    [36:00] Vannevar Bush on Leonardo da Vinci and Ben Franklin

    [42:33]  It is being realized with a thud that the world is going to be ruled by those who know how, in the fullest sense, to apply science.

    [44:45] We want an inventive company rather than an orderly company.

    [45:38] Tolerate genius. There are very few men of genius. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs.  —Confessions of an Advertising Man by David Ogilvy. (Founders #89)

    [48:34] David Ogilvy episodes:

    The Unpublished David Ogilvy by David Ogilvy. (Founders #189)

    The King of Madison Avenue: David Ogilvy and the Making of Modern Advertisingby Kenneth Roman. (Founders #169)

    Confessions of an Advertising Man by David Ogilvy. (Founders #89)

    Ogilvy on Advertising by David Ogilvy. (Founders #82)

    [49:00] Bush’s personal motto: Don’t let the bastards get you down.

    [51:50] The General and the Genius: Groves and Oppenheimer—The Unlikely Partnership that Built the Atom Bomb by James Kunetka. (Founders #215)

    [55:15] The more resourceful entrepreneurs are the ones that are going to win.

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    #103 Hetty Green (The Richest Woman in America)

    #103 Hetty Green (The Richest Woman in America)

    What I learned from reading The Richest Woman in America: Hetty Green in the Gilded Age by Janet Wallach. 

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    [0:10] She was  the smartest woman on Wall Street, a financial genius, a railroad magnate, a real estate mogul, a Gilded Era renegade, a reliable source for city funds.

    [0:19] “I have had fights with some of the greatest financial men in the country. Did you ever hear of any of them getting ahead of Hetty Green?”

    [1:10] I go my own way, take no partners, risk nobody else’s fortune.

    [1:29] She was considered the single biggest individual financier in the world.

    [1:58]  A Mind at Play: How Claude Shannon Invented the Information Age by Jimmy Soni and Rob Goodman (Founders #95)

    [2:55] Watch your pennies and the dollars will take care of themselves.

    [3:31] Don’t close a bargain until you have reflected on it overnight.

    [4:00] I am always buying when everyone wants to sell, and selling when everyone wants to buy.

    [4:51] I never set out for anything that I don’t conquer.

    [5:55] To live content with small means; To seek elegance rather than luxury, And refinement rather than fashion; To be worthy, not respectable, and wealthy, not rich.

    [7:27] Her father’s advice: Never owe anyone anything.

    [9:44] By the time she is 13 she is the family bookkeeper.

    [11:53] She paid attention when he (her father) repeated again and again that property was a trust to be taken care of and enlarged for future generations. She obeyed when he insisted that she keep her own accounts in order and later praised the experience. “There is nothing better than this sort of training,” she said.

    [13:28] Hetty hungered for money itself.

    [14:08] List of financial panics discussed in the book: Panic of 1857, Panic of 1866, The Long Depression 1873-1896 which had several panics within, (Panic of 1873, 1884, 1890, 1893) Panic 1901 and Panic of 1907.

    [16:18] She was a master at studying what happened before her.

    [16:31] The First Tycoon: The Epic Life of Cornelius Vanderbilt by TJ Stiles. (Founders #54) and Tycoon's War: How Cornelius Vanderbilt Invaded a Country to Overthrow America's Most Famous Military Adventurer by Stephen Dando-Collins (Founders #55)

    [17:15] Clever men like Russell Sage, a future role model for Hetty, kept substantial amounts of cash on hand and used it to buy stocks at rock-bottom prices. John Pierpont Morgan told his son there was a good lesson to be learned from other people’s greed and good bargains to be found in the aftermath. In future times, Hetty would always keep cash available and use it to buy when everyone else was selling. Much later, Warren Buffett would do the same. But most people watched their money wash away in the flood.

    [23:57] This was the start of the contrary investing she followed for the rest of her life: buying when everyone else was selling; selling when everyone else was buying. “I buy when things are low and nobody wants them. I keep them until they go up and people are crazy to get them. That is, I believe, the secret of all successful business,” she said.

    [26:46] Hetty, like Claude Shannon, Warren Buffett, and Ed Thorp, collected a lot of information. Hetty read more and studied more than most other people.

    [28:07] The opportunities were enormous for those with the stomach to take the risks.

    [30:25] The markets may change, the methods may be revamped, but as long as human beings are propelled by greed and ego, they are doomed to repeat the mistakes of the past.

    [31:11] She had a pile of cash when others were scouring for pennies, but she also had a deft mind and the colossal courage to push against the crowd.

    [36:17] Hetty’s investments were not always known: she purchased property under fictitious names, bought stocks under other identities, and was praised by shrewd observers for how closely she held her positions.

    [37:41] Williams greeted his new customer with all the courtesy and respect due a woman of her wealth. “I have observed that many a tattered garment hides a package of bonds and that gorgeous clothing does not always cover a millionaire,” he told his colleagues.

    [44:14] The Fish That Ate the Whale: The Life and Times of America's Banana King by Rich Cohen (Founders #37)

    [45:52] Hetty didn't like the idle rich. She respected authentic achievement.

    [48:48] Companies who stocks had skyrocketed collapsed when their lack of capital was revealed.

    [49:22] The HP Way: How Bill Hewlett and I Built Our Company by David Packard. (Founders #29)

    [49:30] More companies die from indigestion than starvation. —David Packard

    [50:58] She used her intelligence to increase her wealth, her independence to live as she wished, and her strength to battle anyone who stood in her way.

    [55:24] They sought her out to sell off their possessions. As rates rose, more and more of “the solidest men in Wall Street,” she said, from “financiers to legitimate businessmen,” came to call, begging to unload everything from palatial mansions to automobiles. “They came to me in droves,” she recalled.

    [59:30] When it comes to spending your life, there have to be some things neglected. If you try to do too much, you can never get anywhere.

    [59:53] You see this advice over and over again. You just got to figure out what that thing is that you want to focus on. No one can answer that question for you.

    [1:00:14] I think the key to a happy life is getting to the end of your life with the least amount of regrets as possible.

    [1:00:24] She prized the life she led. “I enjoy being in the thick of things. I like to have a part in the great movements of the world and especially of this country. I like to deal with big things and with big men. I would rather do [this] than play bridge. Indeed, my work is my amusement, and I believe it is also my duty.”

    ——

    I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested, so my poor wallet suffers. ”— Gareth

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    #110 Henry Singleton (Teledyne)

    #110 Henry Singleton (Teledyne)

    What I learned from reading Distant Force: A Memoir of the Teledyne Corporation and the Man Who Created It by Dr. George Roberts. 

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    Henry was much more than a salesman, mathematician, engineer, inventor, and chess champion. He was a student. An observer of the history of manufacturing, of the progress and growth of corporations from the days of Henry Ford, the growth of General Motors, the manner of successful corporations in growing by acquisition. [0:01]

    Henry reminds me of de Gaulle. He has a singleness of purpose, a tenacity that is just overpowering. He gives you absolute confidence in his ability to accomplish whatever he says he is going to do. [2:00]

    Henry spent time doing exactly what we are doing — learned from entrepreneurs and great people of the past. [3:45]

    According to Buffett, if one took the top 100 business school graduates and made a composite of their triumphs, their record would not be as good as that of Singleton, who incidentally was trained as a scientist, not an MBA. / Here is a direct quote from Buffett: The failure of business schools to study men like Singleton is a crime. / "Henry Singleton of Teledyne has the best operating and capital deployment record in American business.” —Warren Buffett [8:30]

    Genius is an oft-misused word, but it cannot be denied that Henry Singleton brought exceptional brilliance to the creation and development of the enterprise he undertook. . .Many of these strategies, new at the time, have now become commonplace in the business world. [12:57]

    My only plan is to keep coming to work each day. I like to steer the boat each day rather than plan ahead way into the future. —Henry Singleton [14:36]

    Within eight years of founding Teledyne had bootstrapped their startup investment of $450,000 into a company with annual sales of over $450 million. [17:24]

    Henry’s early faith that semiconductors would become the dominant factor in future electronics, even while this was still being debated by others in the industry. [31:15]

    Henry’s three great ideas

    Recognizing the future importance of digital semiconductors when this technology was in its infancy.

    Acquiring and organizing a selection of financial companies to provide a strong financial base [The idea Henry learned by reading Alfred Sloan’s of GM’s book]

    His innovative strategy for stock buybacks [40:30]

    Henry knew where he could create the most value and focused on that. Are you doing the same? [50:16]

    There is no speed limit: In the company’s first six years net income rose from $58,000 to $12,035,000 [52:20]

    There are ideas worth billions in a $30 history book. [56:10]

    Henry Singleton the teacher / Claude Shannon on being smart and quiet [1:06:45]

    By 1977 Teledyne was the largest shareholder in nine Fortune 500 companies. But Henry didn’t want control. He didn’t even want a board seat. [1:13:40]

    There are companies that will sell one division and buy another because today this divisions generally sports a low multiple and the one they’re buying has a high multiple. That absolutely turns me off. The whole concept is repulsive. We don’t do things like that. We look at the economic long term possibilities. —Henry Singleton [1:17:05]

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    I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth

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    #98 Enzo Ferrari (the making of an automobile empire)

    #98 Enzo Ferrari (the making of an automobile empire)

    What I learned from reading Enzo Ferrari: Power, Politics, and the Making of an Automobile Empire by Luca Dal Monte.

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    [0:01] Ferrari was animated by an extraordinary passion that led him to build a product with no equal

    [3:52] Lee Iacocca on why Enzo Ferrari will go as the greatest car manufacturer in history: "Ferrari spent every dollar chasing perfection." 

    [8:50] Business lessons from his father  

    [11:47] Enzo Ferrari was not interested in school. He wanted to start working immediately. 

    [16:36] The deaths of his father and brother 

    [18:20] No job. No money. No connections. A young man desperate to succeed in life. 

    [23:06] He learned something that he would never forget for the rest of his life: Not even the best driver had any chance of victory if he was not at the wheel of the best car

    [24:20] Starting his first business which ends in bankruptcy.

    [28:31] Enzo learned from those who already accomplished what he was trying to do. 

    [31:10] He does the best possible job at whatever task he is given. Even if he doesn't want to do it. Enzo focuses on being useful. 

    [33:35] A young Enzo Ferrari is plagued with doubts and close to a nervous breakdown. 

    [38:28] The large leave gaps for the small: The start of Scuderia Ferrari. 

    [49:38] Enzo Ferrari at 33 years old. 

    [51:30] For Enzo Ferrari it was always day 1.

    [52:33] Alfa Romeo pulls the plug/the end of Scuderia Ferrari, the birth of Ferrari.

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    I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth

    Be like Gareth. Buy a book: All the books featured on Founders Podcast