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    • From Complexity to Simplicity: Ed Thorpe's Financial SuccessEd Thorpe, a mathematician, emphasized simplicity for financial success, transforming clear edges into profitable strategies, like blackjack. Academics favored complexity, but practitioners sought simple, effective strategies, prioritizing survival over impressing colleagues.

      Ed Thorpe, the first modern mathematician to successfully apply quantitative methods to risk taking, emphasized the importance of simplicity in achieving financial success. Thorpe, a humble and generous scientist, identified clear edges and transformed them into profitable strategies, such as calculating the momentum of a roulette wheel with a wearable computer. However, capturing and converting these edges into dollars was the real challenge. Academics, on the other hand, favored complexity for its perceived sophistication, but in the real world, practitioners sought the simplest strategies with the fewest side effects. Thorpe's genius lay in crystallizing his research into simple rules, like his blackjack strategy, which was applicable to anyone. Survival, not just having an edge, was crucial for success, and Thorpe's ideas, which prioritized avoiding ruin, were rejected by academics who focused on impressing their colleagues rather than surviving in the market. Today, the financial world is divided into two groups, with economists often experiencing blowups or amassing wealth through fees, while practitioners like Thorpe sought and achieved financial success through simple, effective strategies.

    • Challenging conventional wisdom through experimentationSuccessful speculators question widely accepted views and use the results of their pure thought to achieve their goals.

      Successful speculators, like Ed Thorpe, challenge conventional wisdom and test theories through experimentation to achieve their goals. Thorpe, who grew up during the Great Depression, learned to think for himself and question widely accepted views, such as the idea that you can't beat the casinos or the market. He found opportunities by disproving these beliefs and developed a habit of using the results of his pure thought, such as a formula for valuing warrants, profitably. By setting worthwhile goals and persisting until he succeeded, Thorpe became a successful speculator in finance. His success can be attributed to his consistency in being rational in all aspects of his life and business.

    • Ed's upbringing during the Great Depression shaped his entrepreneurial mindsetDespite growing up in poverty and facing hardships, Ed developed a love for reading and learned valuable lessons about competition, resourcefulness, and overcoming obstacles that influenced his entrepreneurial success

      Ed's upbringing during the Great Depression significantly influenced his life and shaped his entrepreneurial mindset. Despite growing up in poverty and being largely unsupervised, he developed a love for reading and learned valuable lessons about competition, resourcefulness, and overcoming obstacles. The hardships he faced during the Depression and his family's experiences as prisoners of war during World War 2 motivated him to strive for a better future and become a successful entrepreneur. Through his extraordinary abilities and resourcefulness, Ed achieved great things, and his experiences served as early lessons in entrepreneurship that stayed with him throughout his life.

    • The importance of a well-rounded life beyond financial successEntrepreneurship and personal growth are not mutually exclusive. Prioritizing various aspects of life can lead to overall success and fulfillment.

      Learning from the discussion of Edwin Land's autobiography is the importance of living a well-rounded life beyond just focusing on financial success. Land, despite facing financial hardships in his early life and college years, prioritized his health and family, which benefited him throughout his life. He developed a focus on fitness early on and continued to maintain simple systems for healthy living. Additionally, he didn't regret his choices later in life, unlike some other entrepreneurs who wished they had spent more time with their families. Land's story serves as a reminder that entrepreneurship and personal growth are not mutually exclusive, and prioritizing various aspects of one's life can lead to overall success and fulfillment.

    • Defying Conventional Wisdom: Ed Thorpe's Quest to Beat RouletteMathematician Ed Thorpe challenged the belief that roulette was unbeatable, using physics and his skills to experiment and eventually find success in the financial markets. His approach emphasizes staying within one's expertise and seeking an edge.

      Ed Thorpe, a mathematician and physicist, defied conventional wisdom by investigating the possibility of beating roulette. He argued that the ball's orbit could be predicted, but acknowledged the presence of random irregularities, or "noise." Despite skepticism, Thorpe was encouraged when renowned physicist Richard Feynman confirmed that no one had yet solved the roulette prediction problem. This incentive led Thorpe to begin experiments and eventually, he applied his skills to the financial markets, becoming a successful money manager. Thorpe's approach, which involves staying within one's circle of competence and seeking an edge, echoes the advice of other successful figures like Warren Buffett and David Ogilvy.

    • From Roulette to Millions: Curiosity Drives InnovationCuriosity and determination can lead to unexpected discoveries and opportunities, even in unfamiliar fields. Persistence and collaboration can lead to significant advancements in technology and finance.

      Being curious and driven can lead to unexpected discoveries and opportunities. Ed Thorpe, a mathematician, started by trying to win at roulette and blackjack through mathematical formulas, but his curiosity and determination led him to develop card counting and later, the roulette computer. He didn't let his lack of knowledge in finance or gambling be a barrier, but instead saw it as an opportunity. Thorpe's persistence paid off, leading him to publish his work on blackjack in the National Academy of Sciences and meet Claude Shannon, who helped him further develop his ideas. Shannon, a renowned mathematician and inventor, was intrigued by Thorpe's ideas and supported him, leading to the development of technology that would have a significant impact on modern computing and communications. Ultimately, Thorpe's curiosity and determination led him to become a millionaire and make significant contributions to mathematics and technology.

    • Exposing yourself to various experiences creates opportunitiesEd Thorp's edge came from unique perspective and abilities, inspiring individuals to pursue passions and challenge industry giants

      Life is a combination of chance and choice, and it's important to expose yourself to various experiences to create opportunities for the future. Ed Thorp, a mathematician, applied this philosophy to his own life by investigating blackjack, which led him to new opportunities in the stock market. Thorp emphasized the importance of having an edge in life and business, and applying that edge to unlimited opportunities. He also highlighted the importance of focusing on the quality of time spent and the people you share it with, rather than just pursuing applause and honor. Thorp's edge came from his unique perspective and abilities, which allowed him to challenge the "Goliaths" in industries and create new opportunities for himself. This mindset can inspire individuals to start new businesses and pursue their passions, despite the perceived dominance of existing companies.

    • Lessons from Gambling and InvestingStay disciplined, be aware of risks, and protect against others' advantages in gambling and investing.

      Having a disciplined approach and being aware of the prevalence of cheating in various domains, including gambling and investing, are crucial for success. The speaker, Ed Thorp, learned this lesson from his experiences in blackjack and later applied it to his hedge fund. He emphasized the importance of being emotionally comfortable with the level of risk and not advancing until ready. Thorp also discovered that cheating is rampant in any business or situation where humans can gain an advantage. He compared investing and business to building a good football team, where having an edge (offense) and a strong defense to protect against others' edges (defense) are essential. Thorp's research on casino cheating led him to the Nevada Gaming Control Board, but he discovered that they had been captured by the casinos. He advised taking a trusted agent with you when gambling to protect against their cheating tactics. Ultimately, Thorp's experiences taught him the importance of staying disciplined, being aware of the risks, and being proactive in protecting yourself from others' advantages.

    • Trust and Deception in Finance and GamblingFrauds and scams are prevalent in finance and gambling, and it's important to question assumptions and not take things at face value.

      Trust is not always what it seems in the world of finance and gambling. The speaker shares an experience of encountering a dishonest casino agent who pretended not to notice a suspicious card incident. This experience reminded him of his investigation into Bernie Madoff's fraudulent activities, which went undetected by regulatory bodies despite Madoff's high-profile status. The speaker emphasizes that frauds, scams, and financial irrationalities have been prevalent throughout history, and the financial industry is not always as fair as it appears. Despite his success in beating the system in blackjack, the speaker was eventually targeted and drugged by casinos. These experiences highlight the importance of questioning assumptions and not taking things at face value.

    • Lessons learned from stock market lossesProperly manage risk, question information, and beware of conflicting interests for successful investing

      Even with a solid understanding of economic analysis, there's more to successful investing than meets the eye. The author, after experiencing losses in the stock market, realized the importance of properly managing risk and being wary of conflicting interests between investors and salesmen. He learned these lessons the hard way, but they ultimately shaped his approach to investing and led him to success. Despite the allure of consensus opinions, the author emphasizes the importance of questioning and verifying information for oneself. This mindset served him well in the world of finance and eventually led to the creation of a successful hedge fund.

    • Exploiting Mispricings in Related SecuritiesEd Thorp identified market neutral strategy by recognizing price misalignments between related securities and started a hedge fund, gaining Buffett's trust and partnership.

      Ed Thorp, a pioneer in quantitative finance, discovered an investment strategy known as a market neutral hedge fund. He noticed that securities, such as warrants and common stocks, from the same company tended to move together, creating an opportunity to exploit mispricings. Thorp's strategy involved buying the underpriced security and selling short the overpriced one, aiming for gains and losses to offset each other. He started managing money for friends and eventually caught the attention of Warren Buffett, who was winding down his investment partnership at the time. Buffett vetted Thorp, and some of the partnership's funds were transferred to Thorp's management. This marked the beginning of Thorp's successful hedge fund career. Essentially, Thorp's innovation was recognizing and capitalizing on the misalignment of prices between different securities related to the same company.

    • Finding undervalued opportunities with a margin of safetySuccessful investors like Buffett and Thorpe focus on undervalued opportunities with a margin of safety to outperform the market in the long run, using different approaches and mathematics to make informed decisions.

      Successful investors like Warren Buffett and Ed Thorpe approach the market differently but share a common focus on finding undervalued opportunities with a margin of safety. Buffett's goal was to accumulate the most money by buying entire companies or shares with a large margin of safety. Thorpe, on the other hand, looked for relative mispricings within the same company to construct hedge positions. Both understood the importance of a margin of safety and surviving market ups and downs. Their successes were influenced by chance encounters with mentors and opportunities that led to significant financial gains. Thorpe's decision to meet Buffett through Gerard ultimately led him to invest in Berkshire Hathaway at a price that would yield a massive return today. Despite their different approaches, they both emphasized the importance of outperforming the market in the long run and using mathematics to make informed decisions.

    • From Blackjack to Investing: Adaptability and Risk ManagementEd Thorpe's success in investing stemmed from his ability to apply blackjack strategy to finance, manage risk, and adapt to new challenges, including managing people and regulatory issues.

      Just like in blackjack, where the advantage lies with the player who can estimate expected returns and manage risk, successful investing also requires careful analysis and risk management. However, as an investor becomes more successful and expands his business, he encounters new challenges, such as managing people and dealing with regulatory issues. The investor in question, Ed Thorpe, applied his blackjack strategy to investing and became a millionaire by age 43. However, his hedge fund, Princeton Newport Partners, was raided by authorities in an attempt to gather information against other Wall Street figures. Despite facing challenges, Thorpe's unique approach to investing and management led to significant success, with the partnership growing from $1.4 million to $273 million in less than a decade. Ultimately, Thorpe's story highlights the importance of adaptability, risk management, and a unique approach in achieving financial success.

    • From Adversity to Opportunity: Ed Thorpe's JourneyAmidst adversity, focusing on time well spent can lead to new opportunities and significant financial success.

      Ed Thorpe, a former Wall Street quant and investor, faced adversity when his firm, Princeton Newport Partners (PNP), was under investigation for illegal activities. Despite the destruction of wealth and controversy surrounding the RICO Act, Thorpe chose to focus on the importance of spending time well. He used his experience to help build Citadel Investment Group, a successful hedge fund, and became its first limited partner. Citadel grew exponentially, managing billions of dollars and employing over a thousand people with an annualized rate of return of 20%. Thorpe's resilience and focus on time well spent led him to new opportunities and significant financial success.

    • Beyond Material Wealth: Finding FulfillmentWealth doesn't guarantee happiness, being a satisfier rather than a maximizer, education and learning from history, and balance in life are keys to finding fulfillment.

      Wealth and material success do not guarantee happiness or fulfillment. The examples given of J. Paul Getty and Henry T. Nichols III illustrate this point. Getty, despite being the richest man in the world, was not fulfilled and found happiness in his childhood memories. Nichols, a multi-billionaire, was unable to give up his wealth and success, leading to a broken family and personal struggles, including addiction and legal troubles. Ed Thorpe, on the other hand, learned from history and recognized the importance of being a satisfier rather than a maximizer. Satisfiers are content with results that are close to the best, while maximizers search endlessly for the absolute best deal. Thorpe also emphasized the importance of education and learning from the past to avoid repeating mistakes. Another key takeaway is the importance of balance in life. For Thorpe, success was not just about making the most money but also having the best life, which included spending time with loved ones and pursuing interests. In summary, the discussion highlights the importance of finding fulfillment beyond material wealth and the value of being a satisfier rather than a maximizer. It also emphasizes the importance of education and learning from history to make informed decisions and avoid repeating past mistakes.

    • The value of education goes beyond material possessionsEducation enriches the mind, equips us with skills, and enhances our quality of life. Self-teaching and moving on to new challenges are essential for continuous growth.

      That education enriches the mind and equips us with valuable skills, just like adding programs to a computer. It's not just about accumulating wealth or material possessions, but rather about the journey of learning and experiencing life. The speaker, inspired by his early education in physics, chemistry, astronomy, and biology, used his knowledge to excel in gambling and investing. He also emphasized the importance of self-teaching and moving on to new challenges once the major concepts were mastered. The speaker also shared that the quality of life and time spent with loved ones is more valuable than endless pursuit of wealth and power. Ultimately, the speaker encourages us to enjoy the journey of life and leave a positive legacy for future generations.

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    (2:30) Sam Walton built his business on a very simple idea: Buy cheap. Sell low. Every day. With a smile.

    (2:30) People confuse a simple idea with an ordinary person. Sam Walton was no ordinary person.

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    (5:30) His dad taught him the secret to life was work, work, work.

    (5:30) Sam felt the world was something he could conquer.

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    (33:30) At the start we were so amateurish and so far behind K Mart just ignored us. They let us stay out here, while we developed and learned our business. They gave us a 10 year period to grow.

    (37:30) And so how dedicated was Sam to keeping costs low? Walmart is called that in part because fewer letters means cheaper signs on the outside of a store.

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    (1:07:30)  Sam Walton: Made In America  (Founders #234)

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    (2:00) My father was a self-made man who had known extreme poverty in his youth and had a practically limitless capacity for hard work.

    (6:00) I acted as my own geologist, legal advisor, drilling superintendent, explosives expert, roughneck and roustabout.

    (8:00) Michael Jordan: The Life by Roland Lazenby. (Founders #212) 

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    (20:00) Optimism is a moral duty. Pessimism aborts opportunity.

    (21:00) I studied the lives of great men and women. And I found that the men and women who got to the top were those who did the jobs they had in hand, with everything they had of energy and enthusiasm and hard work.

    (22:00) 98 percent of our attention was devoted to the task at hand. We are believers in Carlyle's Prescription, that the job a man is to do is the job at hand and not see what lies dimly in the distance. — Charlie Munger

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    (37:00) Long orders, which require much time to prepare, to read and to understand are the enemies of speed. Napoleon could issue orders of few sentences which clearly expressed his intentions and required little time to issue and to understand.

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    (43:00) Years ago, businessmen automatically kept administrative overhead to an absolute minimum. The present day trend is in exactly the opposite direction. The modern business mania is to build greater and ever greater paper shuffling empires.

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    (8:00) On his dad sending him to military school: The strict, regimented environment was good for me.

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    -They concentrated on making their companies more efficient 

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    -They know their business down to the ground

    -They have an innate capacity to think on a large scale

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    (38:00) A hatred of failure has always been part of my nature and one of the more pronounced motivating forces in my life.  Once I have committed myself to any undertaking, a powerful inner drive cuts in and I become intent on seeing it through to a satisfactory conclusion.

    (38:00) My own nature is such that I am able to concentrate on whatever is before me and am not easily distracted from it.

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    (54:00) My father's influence and example where the principle forces that formed my nature and character.

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    "Learning from history is a form of leverage." — Charlie Munger. Founders Notes gives you the superpower to learn from history's greatest entrepreneurs on demand.

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    You can search all my notes and highlights from every book I've ever read for the podcast. 

    You can also ask SAGE any question and SAGE will read all my notes, highlights, and every transcript from every episode for you.

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    (0:01) At the age of twelve I was an orphan.

    (1:00) My uncles made me become self-reliant very early in life. Looking back, I believe that it is to this, that much of my success is due.

    (9:00) The idea of wearing a watch on one's wrist was thought to be contrary to the conception of masculinity.

    (10:00) Prior to World War 1 wristwatches for men did not exist.

    (11:00) Business is problems. The best companies are just effective problem solving machines.

    (12:00) My personal opinion is that pocket watches will almost completely disappear and that wrist watches will replace them definitively! I am not mistaken in this opinion and you will see that I am right." —Hans Wilsdorf, 1914

    (14:00) The highest order bit is belief: I had very early realized the manifold possibilities of the wristlet watch and, feeling sure that they would materialize in time, I resolutely went on my way. Rolex was thus able to get several years ahead of other watch manufacturers who persisted in clinging to the pocket watch as their chief product.

    (16:00) Clearly, the companies for whom the economics of twenty-four-hour news would have made the most sense were the Big Three broadcasters. They already had most of what was needed— studios, bureaus, reporters, anchors almost everything but a belief in cable.   —  Ted Turner's Autobiography (Founders #327)

    (20:00) Business Breakdowns #65 Rolex: Timeless Excellence

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    (28:00) It's tempting during recession to cut back on consumer advertising. At the start of each of the last three recessions, the growth of spending on such advertising had slowed by an average of 27 percent. But consumer studies of those recessions had showed that companies that didn't cut their ads had, in the recovery, captured the most market share. So we didn't cut our ad budget. In fact, we raised it to gain brand recognition, which continued advertising sustains. — Four Seasons: The Story of a Business Philosophy by Isadore Sharp. (Founders #184)

    (32:00) Social proof is a form of leverage. — Poor Charlie's Almanack: The Wit and Wisdom of Charlie Munger. (Founders #329)

    (34:00) What really matters is Hans understood the opportunity better than anybody else, and invested heavily in developing the technology to bring his ideas to fruition.

    (35:00) On keeping the main thing the main thing for decades: In developing and extending my business, I have always had certain aims in mind, a course from which I never deviated.

    (41:00) Rolex wanted to only be associated with the best. They ran an ad with the headline: Men who guide the destinies of the world, where Rolex watches.

    (43:00) Opportunity creates more opportunites. The Oyster unlocked the opportunity for the Perpetual.

    (44:00) The easier you make something for the customer, the larger the market gets: “My vision was to create the first fully packaged computer. We were no longer aiming for the handful of hobbyists who liked to assemble their own computers, who knew how to buy transformers and keyboards. For every one of them there were a thousand people who would want the machine to be ready to run.” — Steve Jobs

    (48:00) More sources:

    Rolex Jubilee: Vade Mecum by Hans Wilsdorf

    Rolex Magazine: The Hans Wilsdorf Years

    Hodinkee: Inside the Manufacture. Going Where Few Have Gone Before -- Inside All Four Rolex Manufacturing Facilities 

    Vintage Watchstraps Blog: Hans Wilsdorf and Rolex

    Business Breakdowns #65 Rolex: Timeless Excellence

    Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands by Jean Noel Kapferer and Vincent Bastien 

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    I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth

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    (1:00) You've got to start with the customer experience and work back toward the technology—not the other way around.  —Steve Jobs in 1997

    (6:00) Why should I care = What does this do for me?

    (6:00) The Match King: Ivar Kreuger, The Financial Genius Behind a Century of Wall Street Scandals by Frank Partnoy.  (Founders #348)

    (7:00) Easy to understand, easy to spread.

    (8:00) An American Saga: Juan Trippe and His Pan Am Empire by Robert Daley 

    (8:00) The Fish That Ate the Whale: The Life and Times of America's Banana King by Rich Cohen. (Founders #255)

    (9:00)  love how crystal clear this value proposition is. Instead of 3 days driving on dangerous road, it’s 1.5 hours by air. That’s a 48x improvement in time savings. This allows the company to work so much faster. The best B2B companies save businesses time.

    (10:00) Great Advertising Founders Episodes:

    Albert Lasker (Founders #206)

    Claude Hopkins (Founders #170 and #207)

    David Ogilvy (Founders #82, 89, 169, 189, 306, 343) 

    (12:00) Advertising which promises no benefit to the consumer does not sell, yet the majority of campaigns contain no promise whatever. (That is the most important sentence in this book. Read it again.) — Ogilvy on Advertising 

    (13:00) Repeat, repeat, repeat. Human nature has a flaw. We forget that we forget.

    (19:00) Start with the problem. Do not start talking about your product before you describe the problem your product solves.

    (23:00) The Invisible Billionaire: Daniel Ludwig by Jerry Shields. (Founders #292)

    (27:00) Being so well known has advantages of scale—what you might call an informational advantage.

    Psychologists use the term social proof. We are all influenced-subconsciously and, to some extent, consciously-by what we see others do and approve.

    Therefore, if everybody's buying something, we think it's better.

    We don't like to be the one guy who's out of step.

    The social proof phenomenon, which comes right out of psychology, gives huge advantages to scale.

    —  the NEW Poor Charlie's Almanack: The Wit and Wisdom of Charlie Munger (Founders #329)

    (29:00) Marketing is theatre.

    (32:00) Belief is irresistible. — Shoe Dog: A Memoir by the Creator of Nike by Phil Knight.  (Founders #186)

    (35:00) I think one of the things that really separates us from the high primates is that we’re tool builders. I read a study that measured the efficiency of locomotion for various species on the planet. The condor used the least energy to move a kilometer. And, humans came in with a rather unimpressive showing, about a third of the way down the list. It was not too proud a showing for the crown of creation. So, that didn’t look so good. But, then somebody at Scientific American had the insight to test the efficiency of locomotion for a man on a bicycle. And, a man on a bicycle, a human on a bicycle, blew the condor away, completely off the top of the charts.

    And that’s what a computer is to me. What a computer is to me is it’s the most remarkable tool that we’ve ever come up with, it’s the equivalent of a bicycle for our minds.

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    #349 How Steve Jobs Kept Things Simple

    #349 How Steve Jobs Kept Things Simple

    What I learned from reading Insanely Simple: The Obsession That Drives Apple's Success by Ken Segall. 

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    (1:30) Steve wanted Apple to make a product that was simply amazing and amazingly simple.

    (3:00) If you don’t zero in on your bureaucracy every so often, you will naturally build in layers. You never set out to add bureaucracy. You just get it. Period. Without even knowing it. So you always have to be looking to eliminate it.  — Sam Walton: Made In America by Sam Walton. (Founders #234)

    (5:00) Steve was always easy to understand. He would either approve a demo, or he would request to see something different next time. Whenever Steve reviewed a demo, he would say, often with highly detailed specificity, what he wanted to happen next.  — Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs by Ken Kocienda. (Founders #281)

    (7:00) Watch this video. Andy Miller tells GREAT Steve Jobs stories

    (10:00) Many are familiar with the re-emergence of Apple. They may not be as familiar with the fact that it has few, if any parallels.
    When did a founder ever return to the company from which he had been rudely rejected to engineer a turnaround as complete and spectacular as Apple's? While turnarounds are difficult in any circumstances they are doubly difficult in a technology company. It is not too much of a stretch to say that Steve founded Apple not once but twice. And the second time he was alone. 

    —  Return to the Little Kingdom: Steve Jobs and the Creation of Appleby Michael Moritz.

    (15:00) If the ultimate decision maker is involved every step of the way the quality of the work increases.

    (20:00) "You asked the question, What was your process like?' I kind of laugh because process is an organized way of doing things. I have to remind you, during the 'Walt Period' of designing Disneyland, we didn't have processes. We just did the work. Processes came later. All of these things had never been done before. Walt had gathered up all these people who had never designed a theme park, a Disneyland. So we're in the same boat at one time, and we figure out what to do and how to do it on the fly as we go along with it and not even discuss plans, timing, or anything. We just worked and Walt just walked around and had suggestions." — Disney's Land: Walt Disney and the Invention of the Amusement Park That Changed the World by Richard Snow. (Founders #347)

    (23:00) The further you get away from 1 the more complexity you invite in.

    (25:00) Your goal: A single idea expressed clearly.

    (26:00) Jony Ive: Steve was the most focused person I’ve met in my life

    (28:00) Editing your thinking is an act of service.

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    Michael Jordan In His Own Words

    Michael Jordan In His Own Words

    What I learned from reading Driven From Within by Michael Jordan and Mark Vancil. 

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    Episode Outline: 

    Players who practice hard when no one is paying attention play well when everyone is watching.

    It's hard, but it's fair. I live by those words. 

    To this day, I don't enjoy working. I enjoy playing, and figuring out how to connect playing with business. To me, that's my niche. People talk about my work ethic as a player, but they don't understand. What appeared to be hard work to others was simply playing for me.

    You have to be uncompromised in your level of commitment to whatever you are doing, or it can disappear as fast as it appeared. 

    Look around, just about any person or entity achieving at a high level has the same focus. The morning after Tiger Woods rallied to beat Phil Mickelson at the Ford Championship in 2005, he was in the gym by 6:30 to work out. No lights. No cameras. No glitz or glamour. Uncompromised. 

    I knew going against the grain was just part of the process.

    The mind will play tricks on you. The mind was telling you that you couldn't go any further. The mind was telling you how much it hurt. The mind was telling you these things to keep you from reaching your goal. But you have to see past that, turn it all off if you are going to get where you want to be.

    I would wake up in the morning thinking: How am I going to attack today?

    I’m not so dominant that I can’t listen to creative ideas coming from other people. Successful people listen. Those who don’t listen, don’t survive long.

    In all honesty, I don't know what's ahead. If you ask me what I'm going to do in five years, I can't tell you. This moment? Now that's a different story. I know what I'm doing moment to moment, but I have no idea what's ahead. I'm so connected to this moment that I don't make assumptions about what might come next, because I don't want to lose touch with the present. Once you make assumptions about something that might happen, or might not happen, you start limiting the potential outcomes. 

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    Founders
    en-usMay 12, 2024

    #348 The Financial Genius Behind A Century of Wall Street Scandals: Ivar Kreuger

    #348 The Financial Genius Behind A Century of Wall Street Scandals: Ivar Kreuger

    What I learned from reading The Match King: Ivar Kreuger, The Financial Genius Behind a Century of Wall Street Scandals by Frank Partnoy. 

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    Episode Outline: 

    1. Ivar was charismatic. His charisma was not natural. Ivar spent hours every day just preparing to talk. He practiced his lines for hours like great actors do.

    2. Ivar’s first pitch was simple, easy to understand, and legitimate: By investing in Swedish Match, Americans could earn profits from a monopoly abroad.

    3. Joseph Duveen noticed that Europe had plenty of art and America had plenty of money, and his entire astonishing career was the product of that simple observation. — The Days of Duveen by S.N. Behrman.  (Founders #339 Joseph Duveen: Robber Baron Art Dealer)

    4. Ivar studied Rockefeller and Carnegie: Ivar's plan was to limit competition and increase profits by securing a monopoly on match sales throughout the world, mimicking the nineteenth century oil, sugar, and steel trusts.

    5. When investors were manic, they would purchase just about anything. But during the panic that inevitably followed mania, the opposite was true. No one would buy.

    6. The problem isn’t getting rich. The problem is staying sane. — Charlie Munger

    7. Ivar understood human psychology. If something is limited and hard to get to that increases desire. This works for both products (like a Ferrari) and people (celebrities). Ivar was becoming a business celebrity.

    8.  I’ve never believed in risking what my family and friends have and need in order to pursue what they don't have and don't need. — The Essays of Warren Buffett by Warren Buffett and Lawrence Cunningham. (Founders #227)

    9. Great ideas are simple ideas: Ivar hooked Durant with his simple, brilliant idea: government loans in exchange for match monopolies.

    10. Ivar wrote to his parents, "I cannot believe that I am intended to spend my life making money for second-rate people. I shall bring American methods back home. Wait and see - I shall do great things. I'm bursting with ideas. I am only wondering which to carry out first."

    11. Ivar’s network of companies was far too complex for anyone to understand: It was like a corporate family tree from hell, and it extended into obscurity.

    12. “Victory in our industry is spelled survival.”   —Steve Jobs

    13. Ivar's financial statements were sloppy and incomplete. Yet investors nevertheless clamored to buy his securities.

    14. As more cash flowed in the questions went away. This is why Ponzi like schemes can last so long. People don’t want to believe. They don’t want the cash to stop.

    15. A Man for All Markets: From Las Vegas to Wall Street, How I Beat the Dealer and the Market by Ed Thorp. (Founders #222)

    16.  A summary of Charlie Munger on incentives:

    1. We all underestimate the power of incentives.
    2. Never, ever think about anything else before the power of incentives.
    3. The most important rule: get the incentives right.

    17. This is nuts! Fake phones and hired actors!

    Next to the desk was a table with three telephones. The middle phone was a dummy, a non-working phone that Ivar could cause to ring by stepping on a button under the desk. That button was a way to speed the exit of talkative visitors who were staying too long. Ivar also used the middle phone to impress his supporters. When Percy Rockefeller visited Ivar pretended to receive calls from various European government officials, including Mussolini and Stalin. That evening, Ivar threw a lavish party and introduced Rockefeller to numerous "ambassadors" from various countries, who actually were movie extras he had hired for the night.

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    #347 How Walt Disney Built His Greatest Creation: Disneyland

    #347 How Walt Disney Built His Greatest Creation: Disneyland

    What I learned from reading Disney's Land: Walt Disney and the Invention of the Amusement Park That Changed the World by Richard Snow. 

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    (8:00) When in 1955 we heard that Disney had opened an amusement park under his own name, it appeared certain that we could not look forward to anything new from Mr. Disney.

    We were quite wrong.

    He had, instead, created his masterpiece.

    (13:00) This may be the greatest product launch of all time: He had run eight months of his television program. He hadn't named his new show Walt Disney Presents or The Wonderful World of Walt Disney.

    It was called simply Disneyland, and every weekly episode was an advertisement for the still unborn park.

    (15:00) Disneyland is the extension of the powerful personality of one man.

    (15:00) The creation of Disneyland was Walt Disney’s personal taste in physical form.

    (24:00) How strange that the boss would just drop it. Walt doesn’t give up. So he must have something else in mind.

    (26:00) Their mediocrity is my opportunity. It is an opportunity because there is so much room for improvement.

    (36:00) Roy Disney never lost his calm understanding that the company's prosperity rested not on the rock of conventional business practices, but on the churning, extravagant, perfectionist imagination of his younger brother.

    (41:00) Walt Disney’s decision to not relinquish his TV rights to United Artists was made in 1936. This decision paid dividends 20 years later. Hold on. Technology -- developed by other people -- constantly benefited Disney's business. Many such cases in the history of entrepreneurship.

    (43:00) Walt Disney did not look around. He looked in. He looked in to his personal taste and built a business that was authentic to himself.

    (54:00) "You asked the question, What was your process like?' I kind of laugh because process is an organized way of doing things. I have to remind you, during the 'Walt Period' of designing Disneyland, we didn't have processes.

    We just did the work. Processes came later. All of these things had never been done before.

    Walt had gathered up all these people who had never designed a theme park, a Disneyland.

    So we're in the same boat at one time, and we figure out what to do and how to do it on the fly as we go along with it and not even discuss plans, timing, or anything.

    We just worked and Walt just walked around and had suggestions."

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    Related Episodes

    #224 Charles de Gaulle

    #224 Charles de Gaulle

    What I learned from reading Charles de Gaulle by Julian Jackson. 

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    [6:45] The Winston Churchill episode is #196 based on the book The Splendid and The Vile

    [7:07] Don’t turn your back on he who will not accept defeat.

    [7:54] The greatest founders in history have identified a series of ideas that are extremely important to them and they repeat these ideas over and over again. Repetition is persuasive.

    [12:24] De Gaulle was a voice before he was a face.

    [16:45] Whatever happens the flame of the French resistance must not be extinguished, and it will not be extinguished.

    [19:15] De Gaulle spoke about the army the way Enzo Ferrari spoke of his cars. Founders #97 Go Like Hell: Ford, Ferrari, and Their Battle for Speed and Glory at Le Mans

    [23:30] Nothing dented his belief in victory.

    [23:38] The victor is the one that wants victory most energetically.

    [32:17] “Henry Singleton always tries to work out the best moves and maybe he doesn't like to talk too much because when you're playing a game, you don't tell anyone else what your strategy is.” —Claude Shannon

    [32:51] A country (or a person, or a company) is defeated only when it has lost the will to fight.

    [36:19] Excellence is the capacity to take pain.

    [42:13] To be passive is to be defeated.

    [48:18] Leadership is a solitary exersize of the will.

    [53:23] “I don't want any messages saying 'I'm holding my position.' We're not holding a goddamned thing. We're advancing constantly and we're not interested in holding anything except the enemy's balls. We're going to hold him by his balls and we're going to kick him in the ass. We are going to kick the living shit out of him all the time. Our plan of operation is to advance and keep on advancing.” —General Patton

    [53:45] That central is completely opposite of what the French* generals thought.

    [54:34] Founders #208 In The Company of Giants

    [59:15] The history of entrepreneurship is extremely clear about the need to be able to concentrate.

    [1:00:38] All that matters is to survive. The rest is just words.

    [1:04:55] He pushed himself to the limits and he expected the same from his men.

    [1:05:53] All those who have done something valuable and durable have done so alone and in silence.

    [1:07:07] Beyond Possible: One Man, Fourteen Peaks, and the Mountaineering Achievement of a Lifetime by Nims Purja

    [1:14:31] What everyone seems to ignore is the incredible mixture of patience, of obstinate creativity, the dizzying succession of calculations, negotiations, conflicts, that we had to undertake in order to accomplish our enterprise.

    [1:15:19] He really believed that giving up was treason. That you deserved death for giving up.

    [1:20:12] Fortune cannot always be favorable to us.

    [1:23:01]  It was from this moment in his memoirs that DeGaulle starts to talk of himself in the third person. De Gaulle appears as a figure whom the narrator of the memoir watches.

    [1:27:55] No question or discussion, we must go forward. Whoever stands still, falls behind.

    [1:30:05] I have only one aim: to deliver France.

    [1:41:10] The effective formula De Gaulle used was 1. Ruthlessness. 2. Brilliance. 3. Total clarity about what he wanted to achieve.

    [1:45:36] Paris! Paris outraged! Paris broken! Paris martyred! But Paris liberated! Liberated by itself, liberated by its people with the help of the French armies, with the support and the help of all France, of the France that fights, of the only France, of the real France, of the eternal France!

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    — Gareth

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    #226 Heroes: From Alexander the Great and Julius Caesar to Churchill and de Gaulle

    #226 Heroes: From Alexander the Great and Julius Caesar to Churchill and de Gaulle

    What I learned from reading Heroes: From Alexander the Great and Julius Caesar to Churchill and de Gaulle by Paul Johnson.

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    [0:55] I have always had a soft spot for those who speak out against the conventional wisdom and who are not afraid to speak the truth, even if it puts them in a minority of one.

    [1:20] 4 traits of heroes:

    1. Absolute independence of mind. Think everything through yourself.

    2. Act resolutely and consistently.

    3. Ignore the media.

    4. Act with personal courage at all times regardless of the consequences to yourself.

    [2:25] Churchill by Paul Johnson

    [2:47] Intellectuals: From Marx and Tolstoy to Sartre and Chomsky by Paul Johnson and Creators: From Chaucer and Durer to Picasso and Disney by Paul Johnson. 

    [3:34] Founders #196 Book link: The Splendid and the Vile: A Saga of Churchill, Family, and Defiance During the Blitzby Erik Larson. “It’s slothful not to compress your thoughts.” —Churchill

    [4:58] They carved out vast empires for themselves and hammered their names into the history of the earth.

    [5:04] Each was brave, highly intelligent, and almost horrifically self-assured.

    [6:09] Founders #208 In the Company of Giants: Candid Conversations With the Visionaries of the Digital World  "People are packaged deals. You take the good with the confused. In most cases, strengths and weaknesses are two sides of the same thing." —Steve Jobs

    [10:22] Alexander the Great read Homer all of his life and knew the passages by heart. It was to him, a Bible, a guide to heroic morality, a book of etiquette and a true adventure story. The Illiad and The Odyssey by Homer. 

    [11:50] Can't Hurt Me: Master Your Mind and Defy the Odds by David Goggins

    [12:15] The most important factor, as always with men of action, was sheer will.

    [15:56] Caesar appreciated the importance of speed and the terrifying surprises speed made possible.

    [16:15] Founders #155 Invent and Wander: The Collected Writings of Jeff Bezos “You can drive great people by making the speed of decision making really slow. Why would great people stay in an organization where they can't get things done? They look around after a while, and they're, like, "Look, I love the mission, but I can't get my job done because our speed of decision making is too slow."

    [18:33] Caesar was a man of colossal energy and farsighted cunning. He aimed to conquer posterity as well as the world.

    [19:42]  You should avoid an unfamiliar word as a ship avoids a reef. —Julius Caesar

    [20:55] You train an animal, you teach a person. —Sol Price

    [23:02] Caesar’s approach to difficulty was all problems are solvable.

    [24:36] Caesar was a man of exceptional ability over a huge range of activities. Among his qualities: great mental power, energy, steadfastness, a gift for understanding everything under the sun, vitality, and fiery quickness of mind. Few men have had such a combination of boldness shrewdness and wisdom.

    [26:30] George Washington: A Life by Ron Chernow 

    [27:14] Founders #191 The Almanack of Naval Ravikant: A Guide to Wealth and Happiness

    [27:25] George Washington was a vigorous and active man, an early riser about his business all day. And by no means intellectually idle, he accumulated a library of 800 books.

    [29:57] The best talk on YouTube: Runnin' Down a Dream: How to Succeed and Thrive in a Career You Love 

    [35:08] His (Washington) strategy was clear, intelligent, absolutely consistent, and maintained with an iron will from start to finish.

    [36:12] All that counts is survival. The rest is just words.

    [37:18] A lesson from the history of entrepreneurship: Why you start your company matters. Doesn’t have to be complex. A great example: Phil Knight said he started Nike because he believed if everyone got out and ran a few miles every day the world would be a better place.

    [42:06] Team of Rivals: The Political Genius of Abraham Lincoln by Doris Kearns Goodwin

    [45:23] Words and the ability to weave them into webs which cling to the memory are extremely important in forwarding action.

    [53:01] Founders #200 Against the Odds: An Autobiography by James Dyson: This is part of my anti-brilliance campaign. Very few people can be brilliant. Those who are, rarely do anything worthwhile. You are just as likely to solve a problem by being unconventional and determined as by being brilliant. And if you can't of be unconventional, be obtuse. Be deliberately obtuse, because there are 5 billion people out there thinking in train tracks, and thinking what they have been taught to think.

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    I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers." — Gareth

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    #103 Hetty Green (The Richest Woman in America)

    #103 Hetty Green (The Richest Woman in America)

    What I learned from reading The Richest Woman in America: Hetty Green in the Gilded Age by Janet Wallach. 

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    [0:10] She was  the smartest woman on Wall Street, a financial genius, a railroad magnate, a real estate mogul, a Gilded Era renegade, a reliable source for city funds.

    [0:19] “I have had fights with some of the greatest financial men in the country. Did you ever hear of any of them getting ahead of Hetty Green?”

    [1:10] I go my own way, take no partners, risk nobody else’s fortune.

    [1:29] She was considered the single biggest individual financier in the world.

    [1:58]  A Mind at Play: How Claude Shannon Invented the Information Age by Jimmy Soni and Rob Goodman (Founders #95)

    [2:55] Watch your pennies and the dollars will take care of themselves.

    [3:31] Don’t close a bargain until you have reflected on it overnight.

    [4:00] I am always buying when everyone wants to sell, and selling when everyone wants to buy.

    [4:51] I never set out for anything that I don’t conquer.

    [5:55] To live content with small means; To seek elegance rather than luxury, And refinement rather than fashion; To be worthy, not respectable, and wealthy, not rich.

    [7:27] Her father’s advice: Never owe anyone anything.

    [9:44] By the time she is 13 she is the family bookkeeper.

    [11:53] She paid attention when he (her father) repeated again and again that property was a trust to be taken care of and enlarged for future generations. She obeyed when he insisted that she keep her own accounts in order and later praised the experience. “There is nothing better than this sort of training,” she said.

    [13:28] Hetty hungered for money itself.

    [14:08] List of financial panics discussed in the book: Panic of 1857, Panic of 1866, The Long Depression 1873-1896 which had several panics within, (Panic of 1873, 1884, 1890, 1893) Panic 1901 and Panic of 1907.

    [16:18] She was a master at studying what happened before her.

    [16:31] The First Tycoon: The Epic Life of Cornelius Vanderbilt by TJ Stiles. (Founders #54) and Tycoon's War: How Cornelius Vanderbilt Invaded a Country to Overthrow America's Most Famous Military Adventurer by Stephen Dando-Collins (Founders #55)

    [17:15] Clever men like Russell Sage, a future role model for Hetty, kept substantial amounts of cash on hand and used it to buy stocks at rock-bottom prices. John Pierpont Morgan told his son there was a good lesson to be learned from other people’s greed and good bargains to be found in the aftermath. In future times, Hetty would always keep cash available and use it to buy when everyone else was selling. Much later, Warren Buffett would do the same. But most people watched their money wash away in the flood.

    [23:57] This was the start of the contrary investing she followed for the rest of her life: buying when everyone else was selling; selling when everyone else was buying. “I buy when things are low and nobody wants them. I keep them until they go up and people are crazy to get them. That is, I believe, the secret of all successful business,” she said.

    [26:46] Hetty, like Claude Shannon, Warren Buffett, and Ed Thorp, collected a lot of information. Hetty read more and studied more than most other people.

    [28:07] The opportunities were enormous for those with the stomach to take the risks.

    [30:25] The markets may change, the methods may be revamped, but as long as human beings are propelled by greed and ego, they are doomed to repeat the mistakes of the past.

    [31:11] She had a pile of cash when others were scouring for pennies, but she also had a deft mind and the colossal courage to push against the crowd.

    [36:17] Hetty’s investments were not always known: she purchased property under fictitious names, bought stocks under other identities, and was praised by shrewd observers for how closely she held her positions.

    [37:41] Williams greeted his new customer with all the courtesy and respect due a woman of her wealth. “I have observed that many a tattered garment hides a package of bonds and that gorgeous clothing does not always cover a millionaire,” he told his colleagues.

    [44:14] The Fish That Ate the Whale: The Life and Times of America's Banana King by Rich Cohen (Founders #37)

    [45:52] Hetty didn't like the idle rich. She respected authentic achievement.

    [48:48] Companies who stocks had skyrocketed collapsed when their lack of capital was revealed.

    [49:22] The HP Way: How Bill Hewlett and I Built Our Company by David Packard. (Founders #29)

    [49:30] More companies die from indigestion than starvation. —David Packard

    [50:58] She used her intelligence to increase her wealth, her independence to live as she wished, and her strength to battle anyone who stood in her way.

    [55:24] They sought her out to sell off their possessions. As rates rose, more and more of “the solidest men in Wall Street,” she said, from “financiers to legitimate businessmen,” came to call, begging to unload everything from palatial mansions to automobiles. “They came to me in droves,” she recalled.

    [59:30] When it comes to spending your life, there have to be some things neglected. If you try to do too much, you can never get anywhere.

    [59:53] You see this advice over and over again. You just got to figure out what that thing is that you want to focus on. No one can answer that question for you.

    [1:00:14] I think the key to a happy life is getting to the end of your life with the least amount of regrets as possible.

    [1:00:24] She prized the life she led. “I enjoy being in the thick of things. I like to have a part in the great movements of the world and especially of this country. I like to deal with big things and with big men. I would rather do [this] than play bridge. Indeed, my work is my amusement, and I believe it is also my duty.”

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    I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested, so my poor wallet suffers. ”— Gareth

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    #231 William Rosenberg (Founder of Dunkin Donuts)

    #231 William Rosenberg (Founder of Dunkin Donuts)

    What I learned from reading Time to Make the Donuts: The Founder of Dunkin Donuts Shares an American Journey by William Rosenberg.

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    [5:18] The Founders: The Story of Paypal and the Entrepreneurs Who Shaped Silicon Valley

    [5:30] A Mind at Play: How Claude Shannon Invented the Information Age (Founders #93)

    [10:28] When I opened my first Dunkin Donuts store I focused on making the first store a success. Then after I did that I could move on to the second and the third and the fourth, but I gave all my heart and my soul to making that first store a winner.

    [12:13] From an early age these working experiences taught me that if I put my mind to it and worked hard, I could do whatever I was doing as well or better than most other people. I learned to strive for excellence.

    [14:05] Odd as it may sound I think one of the best lessons I ever learned from my Dad is what he didn't do properly. He taught me what I never wanted to have happen to my family.

    [15:02] I decided I wanted to quit school, go to work and help support my family. I knew they desperately needed help. We didn't have enough money to live.

    [19:25]  I learned an important lesson about sales. You don't sell to people. You get people to buy from you. You say to yourself, if I were in their position why would I want to buy this product? If I was in their position why would it be to my benefit?

    [19:48] The Man Who Sold America: The Amazing (but True!) Story of Albert D. Lasker and the Creation of the Advertising Century (Founders #206)

    My Life in Advertising and Scientific Advertising (Founders #170)

    Ogilvy on Advertising (Founders #82)

    Confessions of an Advertising Man (Founders #89)

    [22:58] Total Recall: My Unbelievably True Life Story (Founders #141)

    [27:00] They were not interested in building a long-term business. They were only interested in a fast buck, buying their wives mink coats, and driving Cadillacs. They did not have the same ideas that I had about building a business. These guys didn't care about gaining respect, about being honest and honorable. I didn't want to be in business with people of that nature.

    [27:29] Adversity is a great teacher. Little did I know that this downturn of events would catapult me to a higher ground.

    [30:25] Copy This!: Lessons from a Hyperactive Dyslexic who Turned a Bright Idea Into One of America's Best Companies (Founders #181)

    [32:18] I came from within inches of quitting that day.

    [32:43] Not many things are as exciting and satisfying as being part of a business that is succeeding and growing rapidly. There's an atmosphere and a feeling that's tremendous.

    [41:48] How can you get closer to the customer? And then just keep maintaining that relationship.

    [42:44] I wasn't content to rest on my laurels. Good enough wasn't good enough for me. I saw that we had a good thing going and I wanted to expand in a big, big way before somebody else did.

    [43:02] Setting the Table: The Transforming Power of Hospitality in Business(Founders #20)

    [50:07] Identify your bottleneck and put all your resources into attacking that bottleneck.

    [51:33] Focus is saying no. —Steve Jobs

    [53:34] Bloomberg by Bloomberg (Founders #228)

    [56:39] Keep your foot on the gas and stay close to the customer.

    [1:00:19] Les Schwab’s autobiography (Founders #105)

    [1:02:27] I was eager to have Bob takeover. I think this is common in family businesses when a parent hands over the reigns to the child. But the danger is that the parent becomes blind to some of the drawbacks of such an arrangement. This didn't become apparent until later.

    [1:10:22]  They spent a lot of time in court preparing and fighting legal battles. Instead of building the business. I stuck by my son and his team. My fortune in Dunkin donuts stock went from $30 million to $3 million.

    [1:13:06] I made many mistakes in my life. I believe one of the biggest mistakes was trying too hard to accommodate my son's desires.

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    I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth

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    #228 Michael Bloomberg

    #228 Michael Bloomberg

    What I learned from reading Bloomberg by Michael Bloomberg. 

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    [2:08] Answering to no one is the ultimate situation.

    [3:02] Twitter thread on Michael Bloomberg by Neckar.Substack.com

    [5:28] We never made the error that so many others have: mistaking their product for the device that delivers it.

    [6:27] We knew our core product was data and analytics.

    [7:01] We were motivated by an idea that we could build something new that just might make a difference.

    [9:04] Total Recall: My Unbelievably True Life Story by Arnold Schwarzenegger

    [10:05] I was willing to do anything that they wanted. I would have never left voluntarily.

    [16:00] Street smarts and common sense were better predictors of career achievements.

    [17:40] Almost all occupations have a big selling component: selling your firm, your ideas and yourself.

    [18:20] It is the doers, the lean and hungry ones, those with ambition in their eyes and fire in their bellies, who go the furthest and achieve the most.

    [21:36] Comparing John to Bill on leadership, I always thought John was more egalitarian, but less effective.

    [22:55] It was a lowly start. We slaved in our underwear and an un-air conditioned, a bank vault.

    [23:57] The General and the Genius: Groves and Oppenheimer - The Unlikely Partnership that Built the Atom Bomb

    [24:22] Amp It Up: Leading for Hypergrowth by Raising Expectations, Increasing Urgency, and Elevating Intensity by Frank Slootman

    [27:20] David Geffen biography: The Operator: David Geffen Builds, Buys, and Sells the New Hollywood

    [30:07] It's said that 80 percent of life is just showing up. I believe that. You can never have complete mastery over your existence. You can't choose the advantages you start out with, and you certainly can't pick your genetic intelligence level. But you can control how hard you work. 

    [31:20] Life, I've found, works the following way: Daily, you're presented with many small and surprising opportunities. Sometimes you seize one that takes you to the top. Most, though, if valuable at all, take you only a little way. To succeed, you must string together many small incremental advances-rather than count on hitting the lottery jackpot once. Trusting to great luck is a strategy not likely to work for most people. As a practical matter, constantly enhance your skills, put in as many hours as possible, and make tactical plans for the next few steps. Then, based on what actually occurs, look one more move ahead and adjust the plan. Take lots of chances, and make lots of individual, spur-of-the-moment decisions.

    [32:12] Don't devise a Five-Year Plan or a Great Leap Forward. Central planning didn't work for Stalin or Mao, and it won't work for an entrepreneur either.

    [34:16] I truly pity people who don't like their jobs. They struggle at work, so unhappily, for ultimately so much less success, and thus develop even more reason to hate their occupations. There's too much delightful stuff to do in this short lifetime not to love getting up on a weekday morning.

    [38:48] Did I want to risk an embarrassing and costly failure? Absolutely. Happiness for me has always been the thrill of the unknown, trying something that everyone says can't be done, feeling that gnawing pit in my stomach that says danger ahead. I want action.

    [40:28] Let My People Go Surfing: The Education of a Reluctant Businessman

    [41:37] I rented a one room temporary office. It was about a hundred square feet of space with a view of an alley, a far cry from my previous place of employment. I deposited  $300,000 of my Salomon Brothers windfall into a corporate checking account. And fifteen years later, I had a billion-dollar business.

    [45:25] By endurance we conquer.

    [46:50] Zero to One by Peter Thiel

    [47:14] Made In Japan: Akio Morita and Sony by Akio Morita

    [51:19] The Almanack of Naval Ravikant: A Guide to Wealth and Happiness

    [54:35] Sid Meier's Memoir!: A Life in Computer Games

    [58:30] Each news story is a product demo. More demos lead to more revenue. More revenue leads to more stories and then even more revenue.

    [1:03:24] He's got a lot of these like roundabout ways to get in front of potential customers. He’s repurposing the information that his unique business collects.

    [1:15:53] When it comes to competition, being one of the best is not good enough. Do you really want to plan for a future in which you might have to fight with somebody who is just as good as you are? I wouldn't. —Jeff Bezos

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    I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth

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