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    • Henry Singleton: A Businessman with Exceptional Operating and Capital Deployment RecordsLearn from exceptional business figures like Henry Singleton to gain insights and apply their unconventional strategies to your own business ventures.

      Henry Singleton, a scientist turned businessman, had an exceptional operating and capital deployment record in American business, even surpassing the achievements of top business school graduates according to Warren Buffett and Charlie Munger. Buffett admired Singleton so much that he learned from him, and Singleton's influence can be seen in Buffett's own investment strategies. Despite Singleton's reclusiveness and limited interviews, resources like "The Outsiders" by William Thorndyke and a 1979 Forbes article provide valuable insights into his unconventional business approach. By studying entrepreneurs like Singleton, we can learn from their successes and apply their lessons to our own business ventures.

    • Focus on capital allocation, self-identified as investors, and ran decentralized organizationsWarren Buffett and Edward de Bono Singleton, despite being from different eras, shared similar business strategies, including a focus on capital allocation, self-identification as investors, and running decentralized organizations.

      The business strategies of Warren Buffett and Edward de Bono Singleton, two successful businessmen, share striking similarities. Both men focused on capital allocation, saw themselves primarily as investors, and ran decentralized organizations. They made major decisions, invested in familiar industries, and provided detailed annual reports. Neither offered quarterly guidance or attended conferences. Both Teledyne and Berkshire Hathaway were notable for their size and unconventional practices. Singleton, like Buffett, intentionally built businesses that attracted long-term oriented customers and shareholders. As Phil Fisher noted, they ran "highly unusual restaurants" that self-selected for like-minded investors. By studying the past, we can uncover valuable insights into how to run a successful business. The 1979 Forbes article on Singleton highlights his noteworthy accomplishments and his disregard for conventional business practices, making him a precursor to Buffett's approach.

    • Focusing on profitability over growth and trusting judgmentSuccessful business leaders, like Henry Singleton, prioritize profitability, learn from setbacks, and trust their judgment to build valuable companies over time.

      Henry Singleton, the business genius behind Teledyne, defied conventional business practices by focusing on profitability over growth, turning setbacks into opportunities, and trusting his own judgment. Singleton, who rarely sought the limelight, grew Teledyne into a more profitable and valuable company by shrinking it when necessary. This approach, which is not the conventional wisdom, makes perfect sense as a more profitable company is more valuable over time. The article emphasizes the importance of developing good judgment through hard work and experience, and encourages readers to assess their own decision-making abilities and work towards building trust in their judgment, like Singleton and other successful business leaders have done. Singleton's success story serves as a reminder that businesses and individuals should prioritize profitability and trust their judgment to achieve long-term success.

    • Trusting one's own judgment and unconventional strategiesHenry Singleton, a successful entrepreneur, ignored external pressures, trusted his own judgment, and employed unique strategies like buying back shares during market downturns, leading to significant growth for Teledyne.

      Henry Singleton, the founder of Teledyne, trusted his own judgment and ignored external pressures, allowing him to make successful business decisions despite market trends. Singleton, an educated scientist, spent decades preparing for entrepreneurship through various roles at top companies before founding Teledyne at the age of 43. He was indifferent to criticism and employed unique strategies like buying back shares during times of doubt, which proved to be successful. Despite not paying dividends during a period of investor disillusionment, Teledyne's net profits rose 315% and earnings per share soared 1,226% in less than a decade. Singleton's leadership style, characterized by his trust in his own judgment and unconventional strategies, contributed to Teledyne's success.

    • Led by CEO Richard Singleton, Teledyne follows Warren Buffett's value investing philosophy and Harold Geneen's conglomerate modelTeledyne, a conglomerate of 129 companies, is effectively managed through value investing and tight financial controls, inspired by Warren Buffett and Harold Geneen.

      Teledyne, led by its CEO Richard Singleton, follows the value investing philosophy of Warren Buffett by focusing on buying undervalued businesses and running them tightly, even if they seem unrelated. Singleton learned from Harold Geneen, the former CEO of ITT Corporation, who grew ITT into an international conglomerate with tight financial controls and split up large businesses into smaller profit centers to increase transparency and reduce risk. Singleton applies this approach to Teledyne, which consists of 129 companies, each with its own focus and financial reporting. The company's board of directors includes notable figures like Arthur Rock and Claude Shannon. Teledyne's success demonstrates that a conglomerate can be effectively managed with a clear focus on value and financial control.

    • Small, profitable businesses preferred over large corporationsSpeaker values smaller companies for their profitability, adaptability, and contribution to a diverse ecosystem

      The speaker expresses a preference for smaller, highly profitable businesses over large corporations. He believes that the survival rate of large public companies is decreasing due to the leverage technology gives to individuals and small teams. He admires companies like Teledyne that are profitable but have fewer employees. He also appreciates entrepreneurs who take unconventional paths and believes that smaller companies contribute to a more diverse and innovative ecosystem. The speaker was inspired by the founder of Shopify, Toby, who aims to "arm the rebels" and increase the number of entrepreneurs in the world, rather than building an empire like Amazon.

    • Leadership's focus on survival and disciplineTeledyne's decentralized structure, focus on high margins, and careful risk management ensure long-term sustainability and growth by maintaining a tight rein on expenses and capital spending, reminiscent of Buffett and Munger's investment philosophies.

      Teledyne, under the leadership of Singleton and Roberts, prioritizes the survival and discipline of the company above all else. They achieve this through a decentralized structure of 129 profitable subsidiaries, a focus on high margins, and careful risk management. By maintaining a tight rein on expenses and capital spending, Teledyne ensures its long-term sustainability and growth. Singleton and Roberts' approach is reminiscent of the investment philosophies of Warren Buffett and Charlie Munger, who prioritize a "margin of safety" to avoid risk of ruin. This discipline and focus on survival has allowed Teledyne to thrive, with all 129 subsidiaries being profitable in 1979 and no large investments being made without a guarantee of quick payoff.

    • Henry Singleton's focus on cash flow generationSingleton prioritized cash generation over net income, bought back stock at discounts, reduced debt, and focused on value creation instead of expansion for prestige.

      Henry Singleton, the founder of Teledyne, placed a strong emphasis on cash flow generation and utilization for overall corporate purposes, rather than just focusing on net income. Singleton believed that cash is king and that companies should aim to generate cash beyond their reinvestment needs. This approach allowed Singleton to buy back his company's stock at bargain prices and reduce Teledyne's debt significantly. Contrary to the mania for bigness prevalent in American businesses at the time, Singleton prioritized value creation over expansion for the sake of prestige or external validation. His focus on cash returns, rather than just high returns on capital, set Teledyne apart from other conglomerates. This principle, which was successful for Singleton in the late 1970s, remains relevant today.

    • Munger's Unconventional Investment ApproachMunger's success comes from buying undervalued, well-run companies, being willing to put a large portion of his portfolio into one investment, and prioritizing deep understanding and rational thinking over conventional wisdom.

      Legendary investor Charlie Munger, following in the footsteps of his mentor Warren Buffett, has consistently relied on his own judgment and experience to make successful investments, rather than following popular trends or indexing. This was evident when Munger took over Teledyne's troubled insurance subsidiary and converted all portfolios into cash, later deciding to invest heavily in Litton Industries despite market fears due to a specific business problem. Munger's approach, which includes buying undervalued, well-run companies and being willing to put a large portion of his portfolio into one investment, has proven successful, with his current holdings worth over $270 million. Munger's belief in the value of diversified conglomerates, despite popular opinion to the contrary, has also been a key to his success. Munger's investment philosophy, which prioritizes deep understanding and rational thinking over conventional wisdom, continues to pay off for him.

    • Henry Singleton's Unconventional Approach to BusinessSingleton preferred buying pieces of companies or expanding from within, rather than paying a premium for entire companies. He believed in reinvesting profits for better returns and had a flexible approach to business.

      Henry Singleton, the CEO of Teledyne, preferred to buy pieces of other companies or expand from within, rather than paying a premium to acquire an entire company through a tender offer. This approach, which was contrary to the conventional wisdom of many conglomerators, was based on the belief that the price of buying an entire company was too high and that better prices could be found on the open market. Singleton's preference for buying pieces of companies or expanding from within was in line with Warren Buffett's philosophy and was a result of his experience and entrepreneurial mindset. Singleton's reluctance to pay dividends to his stockholders was based on the belief that they would not know how to use the money effectively and that Teledyne could reinvest the profits more efficiently. Singleton's flexible approach to business and his unwillingness to be overly focused on ideology were also notable aspects of his leadership style. In essence, Singleton's approach to business was rooted in a practical, cost-effective mindset and a willingness to adapt to changing external environments.

    • The importance of adaptability and agility in achieving successSuccess often requires flexibility and the ability to adapt to changing circumstances. Having a rigid schedule or fixed plans may limit creativity and productivity.

      Having a rigid schedule or fixed plans may limit creativity and flexibility, especially in unpredictable environments. Henry Singleton, a successful businessman, emphasized the importance of having the freedom to make decisions based on the best interest of the company at any given time. He ran a multibillion-dollar company in an entrepreneurial and innovative way, which is rare. Singleton's approach resonated with Mark Andreessen, who suggested the greatest personal productivity hack is not having a schedule. Instead, focusing on the single most valuable task at hand each day can lead to greater long-term value creation. In personal life, being open to spontaneous plans and avoiding committing to far-advance schedules can save time and energy. Singleton's unconventional approach to management highlights the importance of adaptability and agility in achieving success.

    • Henry Singleton: Master of Capital AllocationHenry Singleton's success as a business leader came not from owning unique rapidly growing businesses but rather from his mastery of capital allocation. He focused on deciding how to deploy resources for the best possible return, outperforming peers with an average of 20.4% per year.

      Henry Singleton, the founder of Teledyne in the 1960s, was a remarkable figure in business history, known for his unusual background and innovative achievements. Before founding Teledyne, he programmed MIT's first computer, developed radar detection technology during World War 2, and created guidance systems for military and commercial aircraft. Singleton's unconventional approach to running a conglomerate set him apart from his peers. He aggressively repurchased Teledyne stocks, avoided dividends, ran a decentralized organization, and never split the company stock. Despite his reluctance to engage with analysts and journalists, Singleton's long-term returns outperformed his better-known peers, averaging 20.4% per year compared to their 11% average. Singleton's success was not due to Teledyne owning unique rapidly growing businesses but rather his mastery of capital allocation, the process of deciding how to deploy resources for the best possible return. While most founders focus on managing operations, Singleton gave most of his attention to capital allocation, a critical but often overlooked skill. Despite its importance, there are no courses on capital allocation at top business schools, and few CEOs come prepared for this task.

    • Mastering Capital AllocationCEOs must focus on effective capital allocation through selective acquisitions, large share repurchases, strategic use of debt, extreme organizational decentralization, and prioritizing per share value and cash flow over growth and reported earnings.

      Effective capital allocation is a crucial responsibility for CEOs that requires a deep understanding and expertise, much like the final step for a talented musician becoming the chairman of the Federal Reserve. Singleton, a master capital allocator, differentiated himself from his peers by focusing on selective acquisitions, large share repurchases, and strategic use of debt. He also believed in extreme organizational decentralization with minimal corporate staff and operational responsibility decentralized to business unit general managers. This approach released entrepreneurial energy and kept costs and conflict low. Ultimately, the increase in per share value, not overall growth or size, was what mattered in the long run, and cash flow, not reported earnings, was the true indicator of long-term value.

    • Focusing on a few select variables and constantly adapting to the environmentReclusive business leader Henry Singleton's unconventional practices, including avoiding dividends, shunning analysts, and buying back shares, allowed him to grow value at an extraordinary rate for three decades, demonstrating the power of independent thinking and a laser-focused strategy.

      Independent thinking and a laser-focused strategy are essential for long-term business success. Henry Singleton, the reclusive founder and CEO of Teledyne, exemplified this through his unconventional practices such as avoiding dividends, shunning interactions with analysts, and repurchasing his own shares. Singleton's single-minded focus on cash flow and capital allocation allowed him to adapt to changing market conditions and grow value at an extraordinary rate across three decades, despite varying macroeconomic conditions. His background as a highly accomplished mathematician and scientist, who never earned an MBA, further influenced his unique approach to business. Singleton's story demonstrates that focusing on a few select variables and constantly adapting to the environment can lead to outsized returns and iconoclastic success.

    • Peter Singleton's Strategic Acquisitions at TeledyneSingleton grew Teledyne through strategic acquisitions of profitable, growing companies with leading market positions, focusing on extreme decentralization and accountability, resulting in the most successful conglomerate of the era.

      Peter Singleton, the founder of Teledyne in the 1960s, successfully grew his company through strategic acquisitions during the conglomerate era. He took advantage of the high price to earnings ratios of his public company to acquire 130 businesses in various industries, focusing on profitable, growing companies with leading market positions. Singleton's approach to acquisitions differed from other conglomerators as he avoided turnaround situations. He famously acquired Vasco Metals in 1967, elevating its president, George Roberts, to a key role in the company. Singleton then shifted his focus to capital allocation and strategic issues, freeing up his time and eventually stopping acquisitions in 1969 when the conditions changed. Singleton and Roberts emphasized extreme decentralization, breaking the company into its smallest components and driving accountability and responsibility down the organization. Despite having over 40,000 employees, Teledyne had fewer than 50 people at headquarters with no HR, IR, or business development departments. This counterintuitive approach made Teledyne the most successful conglomerate of the era in terms of operations.

    • Focusing on cash flow over reported earningsSuccessful businesses prioritize cash flow generation and use it as a key performance metric, leading to improved margins, reduced working capital, and higher return on assets.

      Successful businesses focus on generating cash flow and prioritize it over reported earnings. Teledyne, led by Roberts and Singleton, was a prime example of this approach. They introduced a unique metric called the Teledyne return, which averaged cash flow and net income for each business unit, and used it as the basis for bonus compensation. By optimizing for cash generation, they significantly improved margins and reduced working capital, resulting in consistently high return on assets. Warren Buffett and his partner Charlie Munger admired these extraordinary results and adopted a similar strategy. They also ruthlessly cut underperforming businesses and reinvested the cash into their own stock through a series of unprecedented share repurchases. This unconventional approach to capital allocation had a profound impact on Teledyne's stock prices and challenged long-held Wall Street beliefs.

    • Charles M. Singleton's Unconventional Buyback StrategyCharles M. Singleton's aggressive buyback strategy during the 1970s and 1980s, driven by buying stocks at attractive prices, led to a 42% compound annual return for Teledyne shareholders.

      Legendary investor and businessman, Charles M. Singleton, defied conventional wisdom by aggressively buying back Teledyne's shares in the 1970s and 1980s, despite the negative perception of repurchasers at the time. This strategy, driven by Singleton's belief in buying stocks at attractive prices, led to an exceptional 42% compound annual return for Teledyne shareholders. Additionally, Singleton's approach to investing evolved throughout his career. He went against the grain by heavily investing in equities during a bear market and concentrating his portfolio in a few well-understood companies with low price-to-earnings ratios. Singleton's willingness to adapt and change his investment strategies, as well as his ability to buy low and sell high, contributed significantly to his success as an investor and capital allocator.

    • Flexible Approach of Henry Singleton to BusinessHenry Singleton, ex-CEO of Teledyne, succeeded by focusing on company needs, not rigid plans, leading to first dividend in 26 years and profitable mergers.

      Henry Singleton, the former CEO of Teledyne, was known for his unique approach to time management and business decisions. Unlike many of his peers, Singleton did not adhere to rigid plans or daily responsibilities, preferring instead to keep options open and focus on what was best for the company in the moment. This flexibility led to significant success for Teledyne, including the declaration of the company's first dividend in 26 years and successful mergers that yielded high returns for shareholders. Singleton's approach challenges the common belief that rigid planning is the most effective way to run a business, highlighting the importance of flexibility and adaptability in complex and unpredictable environments.

    • Lessons from Charles Singleton: Trust Your InstinctsCharles Singleton's independent thinking and disregard for following the crowd served him well throughout his life. He encouraged independent decision making and ignoring the noise to focus on what's best for the individual situation.

      Learning from the interview with Charles Singleton before his death is that his fierce independence of mind was a consistent trait throughout his life. Even in his late 80s, when many Fortune 500 companies were announcing large share repurchases, Singleton cautioned against following the crowd. He believed that if everyone was doing something, there must be something wrong with it. Singleton encouraged independent thinking and not being swayed by the actions of others. He emphasized the importance of ignoring the noise and focusing on what is best for the individual situation. This simple yet profound idea is a reminder that it's not always easy to think for ourselves and go against the flow, but it's essential for making the best decisions. Singleton's legacy serves as an inspiration to us all to trust our instincts and not be afraid to go against the grain. If you'd like to learn more about Singleton's life and business philosophy, consider reading "The Outsider" by William Thorndike Jr. To support the podcast and purchase the book, visit founderspodcast.com.

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    (2:00) My father was a self-made man who had known extreme poverty in his youth and had a practically limitless capacity for hard work.

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    "Learning from history is a form of leverage." — Charlie Munger. 

    Founders Notes gives you the superpower to learn from history's greatest entrepreneurs on demand. You can search all my notes and highlights from every book I've ever read for the podcast. 

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    Can you give me a summary of Warren Buffett's best ideas? (Substitute any founder covered on the podcast and you'll get a comprehensive and easy to read summary of their ideas) 

    How did Edwin Land find new employees to hire? Any unusual sources to find talent?

    What are some strategies that Cornelius Vanderbilt used against his competitors?

    Get access to Founders Notes here

    ----

    (2:00) Vice President Nelson Rockefeller did me the honor of saying that my entrepreneurial success in the oil business put me on a par with his grandfather, John D. Rockefeller Sr. My comment was that comparing me to John D. Sr. was like comparing a sparrow to an eagle. My words were not inspired by modesty, but by facts.

    (8:00) On his dad sending him to military school: The strict, regimented environment was good for me.

    (20:00) Entrepreneurs are people whose mind and energies are constantly being used at peak capacity.

    (28:00) Advice for fellow entrepreneurs: Don’t be like William Randolph Hearst. Reinvest in your business. Keep a fortress of cash. Use debt sparingly.

    (30:00) The great entrepreneurs I know have these traits:

    -Devoted their minds and energy to building productive enterprises (over the long term)

    -They concentrated on expanding

    -They concentrated on making their companies more efficient 

    -They reinvest heavily in to their business (which can help efficiency and expansion )

    -Always personally involved in their business

    -They know their business down to the ground

    -They have an innate capacity to think on a large scale

    (34:00) Five wives can't all be wrong. As one of them told me after our divorce: "You're a great friend, Paul—but as a husband, you're impossible.”

    (36:00) My business interests created problems [in my marriages]. I was drilling several wells and it was by no means uncommon for me to stay on the sites overnight or even for two days or more.

    (38:00) A hatred of failure has always been part of my nature and one of the more pronounced motivating forces in my life.  Once I have committed myself to any undertaking, a powerful inner drive cuts in and I become intent on seeing it through to a satisfactory conclusion.

    (38:00) My own nature is such that I am able to concentrate on whatever is before me and am not easily distracted from it.

    (42:00) There are times when certain cards sit unclaimed in the common pile, when certain properties become available that will never be available again. A good businessman feels these moments like a fall in the barometric pressure. A great businessman is dumb enough to act on them even when he cannot afford to. — The Fish That Ate the Whale: The Life and Times of America's Banana King by Rich Cohen. (Founders #255)

    (47:00) [On transforming his company for the Saudi Arabia deal] The list of things to be done was awesome, but those things were done.

    (53:00) Churchill to his son: Your idle and lazy life is very offensive to me. You appear to be leading a perfectly useless existence.

    (54:00) My father's influence and example where the principle forces that formed my nature and character.

    ----

    I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth

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    #351 The Founder of Rolex: Hans Wilsdorf

    #351 The Founder of Rolex: Hans Wilsdorf

    What I learned from reading about Hans Wilsdorf and the founding of Rolex.

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    "Learning from history is a form of leverage." — Charlie Munger. Founders Notes gives you the superpower to learn from history's greatest entrepreneurs on demand.

    Get access to Founders Notes here

    You can search all my notes and highlights from every book I've ever read for the podcast. 

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     A few questions I've asked SAGE recently: 

    What are the most important leadership lessons from history's greatest entrepreneurs?

    Can you give me a summary of Warren Buffett's best ideas? (Substitute any founder covered on the podcast and you'll get a comprehensive and easy to read summary of their ideas) 

    How did Edwin Land find new employees to hire? Any unusual sources to find talent?

    What are some strategies that Cornelius Vanderbilt used against his competitors?

    Get access to Founders Notes here

    ----

    (0:01) At the age of twelve I was an orphan.

    (1:00) My uncles made me become self-reliant very early in life. Looking back, I believe that it is to this, that much of my success is due.

    (9:00) The idea of wearing a watch on one's wrist was thought to be contrary to the conception of masculinity.

    (10:00) Prior to World War 1 wristwatches for men did not exist.

    (11:00) Business is problems. The best companies are just effective problem solving machines.

    (12:00) My personal opinion is that pocket watches will almost completely disappear and that wrist watches will replace them definitively! I am not mistaken in this opinion and you will see that I am right." —Hans Wilsdorf, 1914

    (14:00) The highest order bit is belief: I had very early realized the manifold possibilities of the wristlet watch and, feeling sure that they would materialize in time, I resolutely went on my way. Rolex was thus able to get several years ahead of other watch manufacturers who persisted in clinging to the pocket watch as their chief product.

    (16:00) Clearly, the companies for whom the economics of twenty-four-hour news would have made the most sense were the Big Three broadcasters. They already had most of what was needed— studios, bureaus, reporters, anchors almost everything but a belief in cable.   —  Ted Turner's Autobiography (Founders #327)

    (20:00) Business Breakdowns #65 Rolex: Timeless Excellence

    (27:00)   Rolex was effectively the first watch brand to have real marketing dollars put behind a watch. Rolex did this in a concentrated way and they've continued to do it in a way that is simply just unmatched by others in their industry.

    (28:00) It's tempting during recession to cut back on consumer advertising. At the start of each of the last three recessions, the growth of spending on such advertising had slowed by an average of 27 percent. But consumer studies of those recessions had showed that companies that didn't cut their ads had, in the recovery, captured the most market share. So we didn't cut our ad budget. In fact, we raised it to gain brand recognition, which continued advertising sustains. — Four Seasons: The Story of a Business Philosophy by Isadore Sharp. (Founders #184)

    (32:00) Social proof is a form of leverage. — Poor Charlie's Almanack: The Wit and Wisdom of Charlie Munger. (Founders #329)

    (34:00) What really matters is Hans understood the opportunity better than anybody else, and invested heavily in developing the technology to bring his ideas to fruition.

    (35:00) On keeping the main thing the main thing for decades: In developing and extending my business, I have always had certain aims in mind, a course from which I never deviated.

    (41:00) Rolex wanted to only be associated with the best. They ran an ad with the headline: Men who guide the destinies of the world, where Rolex watches.

    (43:00) Opportunity creates more opportunites. The Oyster unlocked the opportunity for the Perpetual.

    (44:00) The easier you make something for the customer, the larger the market gets: “My vision was to create the first fully packaged computer. We were no longer aiming for the handful of hobbyists who liked to assemble their own computers, who knew how to buy transformers and keyboards. For every one of them there were a thousand people who would want the machine to be ready to run.” — Steve Jobs

    (48:00) More sources:

    Rolex Jubilee: Vade Mecum by Hans Wilsdorf

    Rolex Magazine: The Hans Wilsdorf Years

    Hodinkee: Inside the Manufacture. Going Where Few Have Gone Before -- Inside All Four Rolex Manufacturing Facilities 

    Vintage Watchstraps Blog: Hans Wilsdorf and Rolex

    Business Breakdowns #65 Rolex: Timeless Excellence

    Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands by Jean Noel Kapferer and Vincent Bastien 

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    I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth

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    #350 How To Sell Like Steve Jobs

    #350 How To Sell Like Steve Jobs

    What I learned from reading The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience by Carmine Gallo 

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    What are the most important leadership lessons from history's greatest entrepreneurs?

    Can you give me a summary of Warren Buffett's best ideas? (Substitute any founder covered on the podcast and you'll get a comprehensive and easy to read summary of their ideas) 

    How did Edwin Land find new employees to hire? Any unusual sources to find talent?

    What are some strategies that Cornelius Vanderbilt used against his competitors?

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    (1:00) You've got to start with the customer experience and work back toward the technology—not the other way around.  —Steve Jobs in 1997

    (6:00) Why should I care = What does this do for me?

    (6:00) The Match King: Ivar Kreuger, The Financial Genius Behind a Century of Wall Street Scandals by Frank Partnoy.  (Founders #348)

    (7:00) Easy to understand, easy to spread.

    (8:00) An American Saga: Juan Trippe and His Pan Am Empire by Robert Daley 

    (8:00) The Fish That Ate the Whale: The Life and Times of America's Banana King by Rich Cohen. (Founders #255)

    (9:00)  love how crystal clear this value proposition is. Instead of 3 days driving on dangerous road, it’s 1.5 hours by air. That’s a 48x improvement in time savings. This allows the company to work so much faster. The best B2B companies save businesses time.

    (10:00) Great Advertising Founders Episodes:

    Albert Lasker (Founders #206)

    Claude Hopkins (Founders #170 and #207)

    David Ogilvy (Founders #82, 89, 169, 189, 306, 343) 

    (12:00) Advertising which promises no benefit to the consumer does not sell, yet the majority of campaigns contain no promise whatever. (That is the most important sentence in this book. Read it again.) — Ogilvy on Advertising 

    (13:00) Repeat, repeat, repeat. Human nature has a flaw. We forget that we forget.

    (19:00) Start with the problem. Do not start talking about your product before you describe the problem your product solves.

    (23:00) The Invisible Billionaire: Daniel Ludwig by Jerry Shields. (Founders #292)

    (27:00) Being so well known has advantages of scale—what you might call an informational advantage.

    Psychologists use the term social proof. We are all influenced-subconsciously and, to some extent, consciously-by what we see others do and approve.

    Therefore, if everybody's buying something, we think it's better.

    We don't like to be the one guy who's out of step.

    The social proof phenomenon, which comes right out of psychology, gives huge advantages to scale.

    —  the NEW Poor Charlie's Almanack: The Wit and Wisdom of Charlie Munger (Founders #329)

    (29:00) Marketing is theatre.

    (32:00) Belief is irresistible. — Shoe Dog: A Memoir by the Creator of Nike by Phil Knight.  (Founders #186)

    (35:00) I think one of the things that really separates us from the high primates is that we’re tool builders. I read a study that measured the efficiency of locomotion for various species on the planet. The condor used the least energy to move a kilometer. And, humans came in with a rather unimpressive showing, about a third of the way down the list. It was not too proud a showing for the crown of creation. So, that didn’t look so good. But, then somebody at Scientific American had the insight to test the efficiency of locomotion for a man on a bicycle. And, a man on a bicycle, a human on a bicycle, blew the condor away, completely off the top of the charts.

    And that’s what a computer is to me. What a computer is to me is it’s the most remarkable tool that we’ve ever come up with, it’s the equivalent of a bicycle for our minds.

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    I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth

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    #349 How Steve Jobs Kept Things Simple

    #349 How Steve Jobs Kept Things Simple

    What I learned from reading Insanely Simple: The Obsession That Drives Apple's Success by Ken Segall. 

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    What are the most important leadership lessons from history's greatest entrepreneurs?

    Can you give me a summary of Warren Buffett's best ideas? (Substitute any founder covered on the podcast and you'll get a comprehensive and easy to read summary of their ideas) 

    How did Edwin Land find new employees to hire? Any unusual sources to find talent?

    What are some strategies that Cornelius Vanderbilt used against his competitors?

    Get access to Founders Notes here

    ----

    (1:30) Steve wanted Apple to make a product that was simply amazing and amazingly simple.

    (3:00) If you don’t zero in on your bureaucracy every so often, you will naturally build in layers. You never set out to add bureaucracy. You just get it. Period. Without even knowing it. So you always have to be looking to eliminate it.  — Sam Walton: Made In America by Sam Walton. (Founders #234)

    (5:00) Steve was always easy to understand. He would either approve a demo, or he would request to see something different next time. Whenever Steve reviewed a demo, he would say, often with highly detailed specificity, what he wanted to happen next.  — Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs by Ken Kocienda. (Founders #281)

    (7:00) Watch this video. Andy Miller tells GREAT Steve Jobs stories

    (10:00) Many are familiar with the re-emergence of Apple. They may not be as familiar with the fact that it has few, if any parallels.
    When did a founder ever return to the company from which he had been rudely rejected to engineer a turnaround as complete and spectacular as Apple's? While turnarounds are difficult in any circumstances they are doubly difficult in a technology company. It is not too much of a stretch to say that Steve founded Apple not once but twice. And the second time he was alone. 

    —  Return to the Little Kingdom: Steve Jobs and the Creation of Appleby Michael Moritz.

    (15:00) If the ultimate decision maker is involved every step of the way the quality of the work increases.

    (20:00) "You asked the question, What was your process like?' I kind of laugh because process is an organized way of doing things. I have to remind you, during the 'Walt Period' of designing Disneyland, we didn't have processes. We just did the work. Processes came later. All of these things had never been done before. Walt had gathered up all these people who had never designed a theme park, a Disneyland. So we're in the same boat at one time, and we figure out what to do and how to do it on the fly as we go along with it and not even discuss plans, timing, or anything. We just worked and Walt just walked around and had suggestions." — Disney's Land: Walt Disney and the Invention of the Amusement Park That Changed the World by Richard Snow. (Founders #347)

    (23:00) The further you get away from 1 the more complexity you invite in.

    (25:00) Your goal: A single idea expressed clearly.

    (26:00) Jony Ive: Steve was the most focused person I’ve met in my life

    (28:00) Editing your thinking is an act of service.

    ----

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     A few questions I've asked SAGE recently: 

    What are the most important leadership lessons from history's greatest entrepreneurs?

    Can you give me a summary of Warren Buffett's best ideas? (Substitute any founder covered on the podcast and you'll get a comprehensive and easy to read summary of their ideas) 

    How did Edwin Land find new employees to hire? Any unusual sources to find talent?

    What are some strategies that Cornelius Vanderbilt used against his competitors?

    Get access to Founders Notes here

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    I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth

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    Michael Jordan In His Own Words

    Michael Jordan In His Own Words

    What I learned from reading Driven From Within by Michael Jordan and Mark Vancil. 

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    Episode Outline: 

    Players who practice hard when no one is paying attention play well when everyone is watching.

    It's hard, but it's fair. I live by those words. 

    To this day, I don't enjoy working. I enjoy playing, and figuring out how to connect playing with business. To me, that's my niche. People talk about my work ethic as a player, but they don't understand. What appeared to be hard work to others was simply playing for me.

    You have to be uncompromised in your level of commitment to whatever you are doing, or it can disappear as fast as it appeared. 

    Look around, just about any person or entity achieving at a high level has the same focus. The morning after Tiger Woods rallied to beat Phil Mickelson at the Ford Championship in 2005, he was in the gym by 6:30 to work out. No lights. No cameras. No glitz or glamour. Uncompromised. 

    I knew going against the grain was just part of the process.

    The mind will play tricks on you. The mind was telling you that you couldn't go any further. The mind was telling you how much it hurt. The mind was telling you these things to keep you from reaching your goal. But you have to see past that, turn it all off if you are going to get where you want to be.

    I would wake up in the morning thinking: How am I going to attack today?

    I’m not so dominant that I can’t listen to creative ideas coming from other people. Successful people listen. Those who don’t listen, don’t survive long.

    In all honesty, I don't know what's ahead. If you ask me what I'm going to do in five years, I can't tell you. This moment? Now that's a different story. I know what I'm doing moment to moment, but I have no idea what's ahead. I'm so connected to this moment that I don't make assumptions about what might come next, because I don't want to lose touch with the present. Once you make assumptions about something that might happen, or might not happen, you start limiting the potential outcomes. 

    ----

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    What are the most important leadership lessons from history's greatest entrepreneurs?

    Can you give me a summary of Warren Buffett's best ideas? (Substitute any founder covered on the podcast and you'll get a comprehensive and easy to read summary of their ideas) 

    How did Edwin Land find new employees to hire? Any unusual sources to find talent?

    What are some strategies that Cornelius Vanderbilt used against his competitors?

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    I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth

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    Founders
    en-usMay 12, 2024

    #348 The Financial Genius Behind A Century of Wall Street Scandals: Ivar Kreuger

    #348 The Financial Genius Behind A Century of Wall Street Scandals: Ivar Kreuger

    What I learned from reading The Match King: Ivar Kreuger, The Financial Genius Behind a Century of Wall Street Scandals by Frank Partnoy. 

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    Episode Outline: 

    1. Ivar was charismatic. His charisma was not natural. Ivar spent hours every day just preparing to talk. He practiced his lines for hours like great actors do.

    2. Ivar’s first pitch was simple, easy to understand, and legitimate: By investing in Swedish Match, Americans could earn profits from a monopoly abroad.

    3. Joseph Duveen noticed that Europe had plenty of art and America had plenty of money, and his entire astonishing career was the product of that simple observation. — The Days of Duveen by S.N. Behrman.  (Founders #339 Joseph Duveen: Robber Baron Art Dealer)

    4. Ivar studied Rockefeller and Carnegie: Ivar's plan was to limit competition and increase profits by securing a monopoly on match sales throughout the world, mimicking the nineteenth century oil, sugar, and steel trusts.

    5. When investors were manic, they would purchase just about anything. But during the panic that inevitably followed mania, the opposite was true. No one would buy.

    6. The problem isn’t getting rich. The problem is staying sane. — Charlie Munger

    7. Ivar understood human psychology. If something is limited and hard to get to that increases desire. This works for both products (like a Ferrari) and people (celebrities). Ivar was becoming a business celebrity.

    8.  I’ve never believed in risking what my family and friends have and need in order to pursue what they don't have and don't need. — The Essays of Warren Buffett by Warren Buffett and Lawrence Cunningham. (Founders #227)

    9. Great ideas are simple ideas: Ivar hooked Durant with his simple, brilliant idea: government loans in exchange for match monopolies.

    10. Ivar wrote to his parents, "I cannot believe that I am intended to spend my life making money for second-rate people. I shall bring American methods back home. Wait and see - I shall do great things. I'm bursting with ideas. I am only wondering which to carry out first."

    11. Ivar’s network of companies was far too complex for anyone to understand: It was like a corporate family tree from hell, and it extended into obscurity.

    12. “Victory in our industry is spelled survival.”   —Steve Jobs

    13. Ivar's financial statements were sloppy and incomplete. Yet investors nevertheless clamored to buy his securities.

    14. As more cash flowed in the questions went away. This is why Ponzi like schemes can last so long. People don’t want to believe. They don’t want the cash to stop.

    15. A Man for All Markets: From Las Vegas to Wall Street, How I Beat the Dealer and the Market by Ed Thorp. (Founders #222)

    16.  A summary of Charlie Munger on incentives:

    1. We all underestimate the power of incentives.
    2. Never, ever think about anything else before the power of incentives.
    3. The most important rule: get the incentives right.

    17. This is nuts! Fake phones and hired actors!

    Next to the desk was a table with three telephones. The middle phone was a dummy, a non-working phone that Ivar could cause to ring by stepping on a button under the desk. That button was a way to speed the exit of talkative visitors who were staying too long. Ivar also used the middle phone to impress his supporters. When Percy Rockefeller visited Ivar pretended to receive calls from various European government officials, including Mussolini and Stalin. That evening, Ivar threw a lavish party and introduced Rockefeller to numerous "ambassadors" from various countries, who actually were movie extras he had hired for the night.

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    Related Episodes

    #234 Sam Walton: Made In America

    #234 Sam Walton: Made In America

    What I learned from rereading Sam Walton: Made In America by Sam Walton.

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    [1:56] The Everything Store: Jeff Bezos and the Age of Amazon by Brad Stone. (Founders #179)

    [5:45] We just got after it and stayed after it.

    [6:06] Foxes and Hedgehogs

    [6:39] Hedgehogs may not be as clever as foxes but they obsessively measure and track everything about their business, and over time, they acquire deep, relevant knowledge and expertise. Their single minded approach may appear risky at times but they are conservative by nature. Hedgehogs don’t speculate or make foolish bets. If all their eggs are in that one proverbial basket, they follow Mark Twain’s advice – and watch that basket very carefully.

    [7:17] The thing with Hedgehogs is that they never give up. They keep at it – and they don’t ever get bored because they just love what they do – and they have a lot of fun along the way.

    [7:28] Hedgehogs are the ones who build great, lasting companies. As entrepreneurs, they are the rarest of breeds – those who can start something anew, make it work, stick with it, and build something special, and ultimately, inspire others along the way, with their determination, dedication and commitment.

    [8:49] At first, we amazed ourselves. And before too long, we amazed everybody else too.

    [9:26] Think about how crazy this is. He died weeks after that writing this. His last days were spent categorizing and organizing his knowledge so future generations can benefit.

    [12:32] Poor Charlie's Almanack: The Wit and Wisdom of Charles T. Munger(Founders #90)

    [12:56] "It's quite interesting to think about Walmart starting from a single store in Arkansas – against Sears, Roebuck with its name, reputation and all of its billions. How does a guy in Bentonville, Arkansas, with no money, blow right by Sears? And he does it in his own lifetime – in fact, during his own late lifetime because he was already pretty old by the time he started out with one little store. He played the chain store game harder and better than anyone else. Walton invented practically nothing. But he copied everything anybody else ever did that was smart – and he did it with more fanaticism. So he just blew right by them all. —Charlie Munger

    [17:11] What motivates the man is the desire to absolutely be on the top of the heap.

    [17:32] Practice your craft so much that you're the best in the world at it and the money will take care of itself.

    [18:44] We exist to provide value to our customers.

    [21:18] A Conversation with Paul Graham

    [22:32] It never occurred to me that I might lose; to me, it was almost as if I had a right to win. Thinking like that often seems to turn into sort of a self-fulfilling prophecy.

    [26:42] Time to Make the Donuts: The Founder of Dunkin Donuts Shares an American Journey by William Rosenberg. (Founders #231)

    [29:35] It didn’t take me long to start experimenting—that’s just the way I am and always have been.

    [30:56] Do things that other people are not doing.

    [33:13] The Founders: The Story of Paypal and the Entrepreneurs Who Shaped Silicon Valley by Jimmy Soni. (Founders #233)

    [33:41] I think my constant fiddling and meddling with the status quo may have been one of the biggest contributions to the later success of Wal Mart.

    [34:10] Our money was made by controlling expenses. I gotta read that again because it's so important. Our money was made by controlling expenses.

    [37:49] Sam Walton: The Inside Story of America's Richest Man (Founders #150)

    [38:37] I’ve always thought of problems as challenges, and this one wasn’t any different. I didn’t dwell on my disappointment. The challenge at hand was simple enough to figure out: I had to pick myself up and get on with it, do it all over again, only even better this time.

    [42:47] Four Seasons: The Story of a Business Philosophy by Isadore Sharp. (Founders #184)

    [45:12] The Autobiography of Andrew Carnegie by Andrew Carnegie (Founders #74)

    [47:08] Sol Price: Retail Revolutionary & Social Innovator by Robert E. Price. (Founders #107)

    [49:56] Sam had a really simple hypothesis for the first Wal Mart: We were trying to find out if customers in a town of 6,000 people would come to our kind of a barn and buy the same merchandise strictly because of price. The answer was yes.

    [52:19] I have always been a Maverick who enjoys shaking things up and creating a little anarchy.

    [54:23] In business we often find that the winning system goes almost ridiculously far in maximizing and/or minimizing one or a few variables. —Charlie Munger

    [55:02] He does something really smart here. And this is something I missed the first time I read the book. He finds a way to force himself to know the numbers for every single store.

    [56:13] Distant Force: A Memoir of the Teledyne Corporation and the Man Who Created It by Dr. George Roberts. (Founders #110)

    [58:11] Driven From Within by Michael Jordan and Mark Vancil. (Founders #213)  I’m not so dominant that I can’t listen to creative ideas coming from other people. Successful people listen. Those who don’t listen, don’t survive long. —Michael Jordan

    [58:43] We paid absolutely no attention whatsoever to the way things were supposed to be done, you know, the way the rules of retail said it had to be done.

    [1:03:15] Estée: A Success Story by Estée Lauder. (Founders #217)

    [1:04:00] One thing I never did—which I’m really proud of—was to push any of my kids too hard. I knew I was a fairly overactive fellow, and I didn’t expect them to try to be just like me.

    [1:06:38] I was never in anything for the short haul.

    [1:10:36] Michael Jordan: The Life by Roland Lazenby. (Founders #212) Like so many NBA players, Drexler was operating mostly off his great store of talent, absent any serious attention to the important details of the game. Jordan had been surprised to learn how lazy many of his Olympic teammates were about practice, how they were deceiving themselves about what the game required.

    [1:11:56] And you can think about Sam constantly learning from everybody else, visiting stores —that is a form of practice. Every single craft has a form of practice. It just is not as obvious as it is in sports.

    [1:13:26] He proceeds to extract every piece of information in your possession.

    [1:15:37]  He has just been a master of taking the best of everything everybody else is doing and adapting it to his own needs.

    [1:18:52] We were serious operators who were in it for the long haul, that we had a disciplined financial philosophy, and that we had growth on our minds.

    [1:19:54] Most people seem surprised to learn that I've never done much investing in anything except Walmart.

    [1:20:42] He's like I just figured out the Walmart's worked. And then all I did was focus on making more of them. You don't have to over-complicate it.

    [1:23:04] If you ask me if I'm an organized person, I would say flat out, no, not at all. Being organized would really slow me down. (Optimize for flexibility)

    [1:24:26] The Difference Between God and Larry Ellison: God Doesn't Think He's Larry Ellison by Mike Wilson (Founders #127): My view is different. My view is that there are only a handful of things that are really important, and you devote all your time to those and forget everything else. If you try to do all thousand things, answer all thousand phone calls, you will dilute your efforts in those areas that are really essential

    [1:26:15]  I think one of Sam's greatest strengths is that he is totally unpredictable. He is always his own person. He is totally independent in his thinking.

    [1:26:45] If you always put limits on everything you do, physical or anything else, it will spread into your work and into your life. There are no limits. There are only plateaus, and you must not stay there, you must go beyond them. —Bruce Lee

    [1:28:40] You can’t possibly know the TAM. You are in the middle of inventing the TAM.

    [1:30:08] There is no speed limit by Derek Sivers

    [1:31:54] Built From Scratch: How A Couple of Regular Guys Grew The Home Depot from Nothing to $30 Billion (Founders #45)

    [1:41:35]  I like to keep everybody guessing. I don't want our competitors getting too comfortable with feeling that they can predict what we're going to do next.

    [1:42:25] He ties that investment int technology with the compounding savings and over the long-term, he's going to destroy his competition just off this one metric alone.

    [1:43:39] Big Brown: The Untold Story of UPS by Greg Niemann. (Founders #192)

    [1:47:56] Sam’s 10 Rules for Building A Business

    [1:48:04] One thing I don’t even have on my list is “work hard.” If you don’t know that already, or you’re not willing to do it, you probably won’t be going far enough to need my list anyway.

    [1:48:51] Commit to your business. Believe in it more than anybody else. I think I overcame every single one of my personal shortcomings by the sheer passion I brought to my work.

    [1:50:54] Control your expenses better than your competition. This is where you can always find the competitive advantage. For twenty-five years running—long before Wal-Mart was known as the nation’s largest retailer—we ranked number one in our industry for the lowest ratio of expenses to sales. You can make a lot of different mistakes and still recover if you run an efficient operation. Or you can be brilliant and still go out of business if you’re too inefficient.

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    #98 Enzo Ferrari (the making of an automobile empire)

    #98 Enzo Ferrari (the making of an automobile empire)

    What I learned from reading Enzo Ferrari: Power, Politics, and the Making of an Automobile Empire by Luca Dal Monte.

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    [0:01] Ferrari was animated by an extraordinary passion that led him to build a product with no equal

    [3:52] Lee Iacocca on why Enzo Ferrari will go as the greatest car manufacturer in history: "Ferrari spent every dollar chasing perfection." 

    [8:50] Business lessons from his father  

    [11:47] Enzo Ferrari was not interested in school. He wanted to start working immediately. 

    [16:36] The deaths of his father and brother 

    [18:20] No job. No money. No connections. A young man desperate to succeed in life. 

    [23:06] He learned something that he would never forget for the rest of his life: Not even the best driver had any chance of victory if he was not at the wheel of the best car

    [24:20] Starting his first business which ends in bankruptcy.

    [28:31] Enzo learned from those who already accomplished what he was trying to do. 

    [31:10] He does the best possible job at whatever task he is given. Even if he doesn't want to do it. Enzo focuses on being useful. 

    [33:35] A young Enzo Ferrari is plagued with doubts and close to a nervous breakdown. 

    [38:28] The large leave gaps for the small: The start of Scuderia Ferrari. 

    [49:38] Enzo Ferrari at 33 years old. 

    [51:30] For Enzo Ferrari it was always day 1.

    [52:33] Alfa Romeo pulls the plug/the end of Scuderia Ferrari, the birth of Ferrari.

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    #249 Steve Jobs In His Own Words

    #249 Steve Jobs In His Own Words

    What I learned from reading I, Steve: Steve Jobs In His Own Words by George Beahm.

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    [1:05]

    On Steve Jobs

    #5 Steve Jobs: The Biography
    #19 Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader
    #76 Return To The Little Kingdom: Steve Jobs and The Creation of Apple
    #77 Steve Jobs & The NeXT Big Thing
    #204 Inside Steve Jobs' Brain
    #214 Steve Jobs: The Exclusive Biography
    #235 To Pixar And Beyond: My Unlikely Journey with Steve Jobs to Make Entertainment History

    Bonus Episodes on Steve Jobs

    Insanely Simple: The Obsession That Drives Apple's Success (Between #112 and #113)
    Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs (Between #110 and #111)

    On Jony Ive and Steve Jobs

    #178 Jony Ive: The Genius Behind Apple's Greatest Products

    On Ed Catmull and Steve Jobs

    #34 Creativity Inc: Overcoming The Unseen Forces That Stand In The Way of True Inspiration

    On Steve Jobs and several other technology company founders

    #157 The Innovators: How a Group of Hackers, Geniuses, and Geeks Created the Digital Revolution

    #208 In the Company of Giants: Candid Conversations With the Visionaries of the Digital World

    [3:13] We're not going to be the first to this party, but we're going to be the best.

    [4:54] Company Focus: We do no market research. We don't hire consultants. We just want to make great products.

    [5:06] The roots of Apple were to build computers for people, not for corporations. The world doesn't need another Dell or Compaq.

    [5:52] Nearly all the founders I’ve read about have a handful of ideas/principles that are important to them and they just repeat and pound away at them forever.

    [7:00] You can oftentimes arrive at some very elegant and simple solutions. Most people just don't put in the time or energy to get there.

    [8:09] I think of Founders as a tool for working professionals. And what that tool does is it gets ideas from the history of entrepreneurship into your brain so then you can use them in your work. It just so happens that a podcast is a great way to achieve that goal.

    [8:48] Tim Ferriss Podcast #596 with Ed Thorp

    [8:50] A Man for All Markets: From Las Vegas to Wall Street, How I Beat the Dealer and the Market by Ed Thorp. (Founders 222)

    [10:43] In most people's vocabularies, design means veneer. It's interior decorating. It's the fabric of the curtains and the sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service.

    [12:05] The Essential Difference: The Lisa people wanted to do something great. And the Mac people want to do something insanely great. The difference shows.

    [14:21] Sure, what we do has to make commercial sense, but it's never the starting point. We start with the product and the user experience.

    [15:57] Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader by Brent Schlender and Rick Tetzeli. (Founders #19)

    [16:41] We had a passion to do this one simple thing.

    [16:51] And that's really important because he's saying I wasn't trying to build the biggest company. I wasn't trying to build a trillion dollar company. It wasn't doing any of that. Those things happen later as a by-product of what I was actually focused on, which is just building the best computer that I wanted to use.

    [17:14] In the Company of Giants: Candid Conversations With the Visionaries of the Digital World by Rama Dev Jager and Rafael Ortiz.  (Founders #208 )

    [17:41] It comes down to trying to expose yourself to the best things that humans have done and then try to bring those things in to what you're doing. Picasso had a saying: good artists copy, great artists steal. And we have always been shameless about stealing great ideas.

    [20:29] Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.

    [21:06]  A Mind at Play: How Claude Shannon Invented the Information Age by Jimmy Soni and Rob Goodman (Founders #95) “A very small percentage of the population produces the greatest proportion of the important ideas. There are some people if you shoot one idea into the brain, you will get half an idea out. There are other people who are beyond this point at which they produce two ideas for each idea sent in.”

    [22:29] Edwin land episodes:

    Insisting On The Impossible: The Life of Edwin Land and Instant: The Story of Polaroid (Founders #40)

    The Instant Image: Edwin Land and The Polaroid Experience by Mark Olshaker. (Founders #132)

    Land’s Polaroid: A Company and The Man Who Invented It by Peter C. Wensberg. (Founders #133)

    A Triumph of Genius: Edwin Land, Polaroid, and the Kodak Patent War by Ronald K. Fierstein. (Founders #134)

    [25:01] Macintosh was basically this relatively small company in Cupertino, California, taking on the goliath, IBM, and saying "Wait a minute, your way is wrong. This is not the way we want computers to go. This is not the legacy we want to leave. This is not what we want our kids to be learning. This is wrong and we are going to show you the right way to do it and here it is and it is so much better.

    [27:47] Jony Ive: The Genius Behind Apple's Greatest Productsby Leander Kahney. (
    (Founders #178)

    [29:00] Enzo Ferrari: Power, Politics, and the Making of an Automobile Empire by Luca Dal Monte (Founders #98)

    [34:39] On meeting his wife, Laurene: I was in the parking lot, with the key in the car, and I thought to myself: If this is my last night on earth, would I rather spend it at a business meeting or with this woman? I ran across the parking lot, asked her if she'd have dinner with me. She said yes, we walked into town, and we've been together ever since.

    [37:26] It's not about pop culture, and it's not about fooling people, and it's not about convincing people that they want something they don't. We figure out what we want. And I think we're pretty good at having the right discipline to think through whether a lot of other people are going to want it, too. That's what we get paid to do.

    [41:29] Constellation Software Inc. President's Letters by Mark Leonard. (Founders #246)

    [42:30] Made in Japan: Akio Morita and Sony by Akio Morita. (Founders #102)

    [44:36] Victory in our industry is spelled survival.

    [45:21] Once you get into the problem you see that it's complicated, and you come up with all these convoluted solutions. That's where most people stop, and the solutions tend to work for a while. But the really great person will keep going, find the underlying problem, and come up with an elegant solution that works on every level.

    [48:15] Churchill by Paul Johnson (Founders #225)

    [48:25] I would trade all my technology for an afternoon with Socrates.

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    #132 Edwin Land (Steve Jobs's Hero)

    #132 Edwin Land (Steve Jobs's Hero)

    What I learned from reading The Instant Image: Edwin Land and the Polaroid Experience by Mark Olshaker. 

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    [1:42] The word “problem” had completely departed from Edwin land's vocabulary to be replaced by the word “opportunity”. 

    [2:01] What was it about this man and his company that allowed such confidence and seeming lack of concern with the traditional top priorities of American business? 

    [2:38] There is something unique about Polaroid having to do both with the human dimension of the company, and with a unity of vision of its founder and guiding genius.  

    [3:36] Perhaps the single most important aspect of Land's character is his ability to regard things around him in a new and totally different way.  

    [4:14] Right from the beginning of his career Land had paid scant attention to what experts had to say, trusting his own instincts instead.  

    [4:49] Land has always believed that for any item sufficiently ingenious and intriguing, a new market could be created. Conventional wisdom has little capacity with which to evaluate a market that did not exist prior to the product that defines it. 

    [5:21] He feels that creativity is an individual thing. Not generally applicable to group generation. 

    [5:52] Land is a man deeply caught up in the creative potential of the individual. 

    [6:33] An institution is the lengthened shadow of one man. 

    [7:43] Apple founder Steve Jobs once hailed Edwin Land, the founder of Polaroid and the father of instant photography, as "a national treasure" and once confessed to a reporter that meeting Land was "like visiting a shrine." By his own admission, Jobs modeled much of his own career after Land’s. Both Jobs and Land stand out today as unique and towering figures in the history of technology. Neither had a college degree, but both built highly successful and innovative organizations. Jobs and Land were both perfectionists with an almost fanatic attentiveness to detail, in addition to being consummate showmen and instinctive marketers. In many ways, Edwin Land was the original Steve Jobs.  

    [8:36] There's a rule that they don't teach you at the Harvard business school. It is, if anything is worth doing it's worth doing to excess

    [11:22] Steve Jobs: I always thought of myself as a humanities person as a kid, but I liked electronics. Then I read something that one of my heroes, Edwin Land of Polaroid, said about the importance of people who could stand at the intersection of humanities and sciences. And I decided that's what I wanted to do.  

    [12:51] In a world full of cooks, Edwin Land was a chef. [Link to The Cook and The Chef: Elon Musk’s Secret Sauce]  

    [19:34] Land was asked what he wanted to be when he was younger: I had two goals. To be the world's greatest scientist and to be the world's greatest novelist. 

    [21:28] Everyone acknowledged that the future of Polaroid corporation would be determined by what went on in the brain of Edwin Land. 

    [22:01] My motto is very personal and may not fit anyone else or any other company. It is: Don't do anything that someone else can do.  

    [22:54] Fortunately our company has been one which has been dedicated throughout its life to making only things which others can not make.  

    [25:06] Land had far more faith in his own potential, and that of the company he inspired, than did any of the experts looking in from the outside.  

    [27:30] Polaroid failed to build a successful company by selling to other businesses: Each [product] would have involved millions of dollars in revenue for the company, but each invention involved a certain degree of transformation of an existing industry controlled by an existing power structure. From this Land realizes he needs to control the relationship with the customer. He realizes he needs to sell directly to the end user

    [36:16] Edwin Land is inspired by, and learned from, people that came before him. One example of this is Alexander Graham Bell. Edwin Land is not worried about the marketing [of a new product] because Bell went through the same thing: Land apparently lost little sleep over the initial situation, calling to mind that the same sort of reaction had greeted the public introduction of Bell's telephone, 70 years earlier. The telephone had been a dominant symbol in Land's thinking. He began making numerous connections between his camera and the telephone.  

    [40:16] Over the years, I have learned that every significant invention has several characteristics. By definition it must be startling, unexpected, and must come into a world that is not prepared for it. If the world were prepared for it, it would not be much of an invention.  

    [40:46] It is the public's role to resist [a new invention, a new product/service]. 

    [41:29] It took us a lifetime to understand that if we're to make a new commodity —a commodity of beauty —then we must be prepared for the extensive teaching program needed to prepare society for the magnitude of our invention

    [45:12] Only the individual— and not the large group— can see a part of the world in a totally new and different way.  

    [48:08] Land's view is that a company should be scientifically daring and financially conservative. 

    [50:30] To understand more about every aspect of light, Edwin Land read every single book on light that was available in the New York City Public Library. That reminded me of one of my favorite lectures ever: Running Down A Dream: How to Succeed and Thrive in a Career You Love

    [51:59] Land on the problem with formal education: Young people for the most part —unless they are geniuses— after a very short time in college, give up any hope of being individually great. 

    [54:16] Among all the components and Land's intellectual arsenal, the chief one seems to be simple concentration.  

    I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested, so my poor wallet suffers.”— Gareth

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    #99 Carroll Shelby (My name is Carroll Shelby and performance is my business)

    #99 Carroll Shelby (My name is Carroll Shelby and performance is my business)

    What I learned from reading Carroll Shelby: The Authorized Biography by Rinsey Mills. 

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    [3:27] I love everything about this person. I like the way he thought. I like the way he lived his life.

    [3:38] It is almost unbelievable all the different events that could happen in one human lifetime.

    [3:52] He lived to 89 years old and he used every single year that he was alive.

    [5:22] He could talk his way out of anything.

    [6:40] He knew what he wanted. He didn't want anybody else telling him what to do.

    [7:41] He had a love for anything that would go fast.

    [10:48] He didn’t know what to do with his life.

    [15:54] Follow your natural drift. —Charlie Munger

    [17:00] I can't work for anybody.

    [18:42]  He has fun his entire life. As soon as they stop being fun he runs away.

    [22:20] A Man for All Markets: From Las Vegas to Wall Street, How I Beat the Dealer and the Market by Ed Thorp. (Founders #93 and #222) 

    [24:17]  Money only solves money problems.

    [26:32] Scratching around doing insignificant races with inferior machinery wasn't an option in which he could see any future.

    [27:26] Whatever setbacks he encountered he was invariably able to bounce back through a combination of self-belief and an aptitude for making other people believe in him.

    [27:45] Enthusiasm and passion are universal attractive traits.

    [28:05] Go Like Hell: Ford, Ferrari, and Their Battle for Speed and Glory at Le Mans by A.J. Baime. (Founders #97) and Enzo Ferrari: Power, Politics, and the Making of an Automobile Empire by Luca Dal Monte. (Founders #98) 

    [30:29] The Purple Cow by Seth Godin

    [32:22] Distant Force: A Memoir of the Teledyne Corporation and the Man Who Created It by Dr. George Roberts. (Founders #110)

    [32:38] Having extreme focus in the information age is a superpower.

    [36:13] Racing was a means to an end. He wanted to build his own car. That was his main goal.

    [42:34] He still didn't know quite how he was going to do it but if he was finally going to produce his own sports car.

    [53:48] All big things start small.

    [58:31] 12 months after Shelby was deeply depressed his life is completely different and the Shelby Cobra starts to take shape.

    [1:00:06] A summary of the early days of Shelby Automotive: Everything had to be done tomorrow and by the cheapest method possible.

    [1:01:12] It wasn't uncommon for them to work until two or three in the morning and be back down there at 7:30 the next morning.

    [1:02:22] There's just something special about a group of highly talented, smart people working together for a common goal.

    [1:03:48] Shelby hates company politics. That is why he wanted to run a smaller company.

    [1:17:30] My name is Carroll Shelby and performance is my business. 

    “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested, so my poor wallet suffers. ”

    — Gareth

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