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    Dolores Hirschmann: Master Public Speaking | E77

    enAugust 19, 2020

    Podcast Summary

    • Expressing gratitude and seeking clarityLeaving a podcast review or sharing thoughts supports the show, understanding what you stand for vs what you do leads to clarity, and expressing gratitude enhances personal and professional growth.

      Sharing your thoughts and appreciation goes a long way. Hala, the host of Young and Profiting Podcast, expressed her gratitude towards her listeners who left reviews on Castbox, highlighting their kind words. She encouraged everyone to leave a review or share their thoughts on social media as a way to support the show. Hala also introduced her guest, Dolores Hirschman, a clarity coach and author, who shared her personal story of how her experiences led her to help others clarify their messages and ideas. Dolores emphasized the importance of understanding the difference between what one does and what they stand for, and provided insights on gaining clarity in life and nailing speaking engagements. Overall, the episode emphasized the value of expressing gratitude and seeking clarity in both personal and professional growth.

    • Continuous process of discoveryThrough action and experience, we can uncover the next layer of clarity and discover our talents and passions

      Clarity is a continuous process of discovery. It's not a one-time event, but rather an onion that gets peeled back layer by layer as we take action. As we go through different experiences in life, we may feel confused or unsure of our purpose. But by taking action and exploring new opportunities, we can uncover the next layer of clarity. This was the experience of the speaker, who went back to school and started coaching to help others find their unique qualities and communicate them effectively. She realized that she had always been good at finding clarity and distilling down to the essential parts, and built a business around that. It's important to remember that we can't always see the last mile of clarity, but we can get there through action and experience. And sometimes, the key to discovering our talents and passions is to volunteer or work for free, as the speaker did when she realized her love for helping others distill their messages.

    • Discovering clarity through action despite uncertaintyFocus on present excitement, evaluate opportunities based on long-term goals, and trust the process to discover new layers and eventually reach dreams

      Finding clarity in your career or personal goals doesn't require absolute certainty about the future. Instead, focus on what excites you in the present and take action on it. This approach will help you discover new layers of yourself and eventually lead you closer to your bigger dreams. However, it's essential to have a through line or a clear vision of your long-term goals to ensure your actions align with them. People struggle with clarity because they seek absolute certainty, but life is more like driving at night where you can only see what your headlights reveal. Taking action despite uncertainty is crucial, even if you only see the next step clearly. In the context of the speaker's situation, she is experiencing numerous opportunities in her personal and professional life. She's feeling overwhelmed and unsure of which path to choose. To gain clarity, she should evaluate each opportunity based on her long-term goals and prioritize the one that aligns best with them. She can also delegate or let go of opportunities that don't contribute significantly to her overall vision. The key is to trust the process and have faith that the actions you take today will lead you to new discoveries and eventually, closer to your dreams.

    • Clarify your goals and create a through line dreamTo achieve success and a desirable lifestyle in the next 10 years, clarify your goals, add value to your current situation, and build a brand that can run without you.

      To achieve the desired lifestyle and success in the next 10 years, it's essential to clarify your goals and create a through line dream. This includes visualizing your ideal day and the position you aspire to reach. Money is a driver, but it's not the only one. You should aim to be a financially abundant entrepreneur with a voice and a platform, impacting people's lives. To get there, consider the value you can add to your corporate career while they add value to your personal brand. However, there's a limit to this partnership, and you'll need to identify when it's no longer adding significant value. Scaling to financial abundance involves understanding business and creating a brand that's bigger than you, with systems and a team that can run it. Shopify is an example of a platform that can help you sell and scale your business efficiently. In summary, clarify your goals, add value to your current situation, and build a brand that can run without you to achieve the lifestyle and success you desire in the next 10 years.

    • Focusing on purpose over methodsA clear understanding of your business's purpose helps you pivot and adapt to changes, while relying too heavily on specific methods can limit flexibility. Amazon's success story highlights the importance of focusing on core mission over specific products.

      Having a clear understanding of your business's underlying purpose or what you stand for can help you pivot when necessary, while relying too heavily on specific methods or what you do can limit your flexibility. For instance, Shopify's user-friendly platform and support system have enabled countless entrepreneurs to start their businesses easily and grow, focusing on their goals instead of the technicalities. Similarly, by clarifying your message and identifying the core purpose behind your work, you can adapt to changes and opportunities more effectively. Amazon's success story demonstrates this, as the company started as an online bookstore but continued to thrive by focusing on its core mission of providing an easy and convenient online shopping experience, regardless of the products sold.

    • The universe conspires to help us when we're clear about our desiresBeing clear about what we want allows the universe to guide us towards it, while confusion and ambiguity hinder progress. In public speaking, clarity is essential for effective communication and audience engagement.

      When we have clarity about what we want, the universe seems to conspire in helping us achieve it. Paulo Coelho, a famous Brazilian novelist, expressed this idea beautifully when he said, "When you want something, all the universe conspires in helping you to achieve it." This concept, often associated with the law of attraction and metaphysical views, can be explained through personal experiences. When we are clear about what we want, we can start looking for signs and allowing the subconscious to guide us towards it. On the other hand, confusion and ambiguity can hinder our progress. This idea is further explored in Dana Wilde's book "Train Your Brain," which introduces the concept of "unconscious ignorance." When we don't know what we want or even realize it's possible, we may overlook opportunities that could lead us in the right direction. In the realm of public speaking, clarity is crucial. As the author of "18 Minutes of Impact," I have seen firsthand how seasoned speakers struggle with effective communication and audiences crave clear, concise ideas. By learning to boil down our ideas into short and crisp messages, we can better engage and impact our audiences.

    • Match listener's interests and focus on problem solvedEffective communication involves tailoring message to listener's interests and focusing on the problem you solve to create a pull effect, leading to better connection and action.

      Effective communication involves matching the listener's interests and attuned antennas by focusing on the problem you solve, rather than just sharing all the details of your methodology. This approach creates a pull effect, where the audience is engaged and curious, leading to a better connection and a more effective conversation or presentation. Speakers often struggle to connect with their audiences and drive them to take action. This can be compared to dating, where the timing and balance of asking for actions and offering value are crucial. By wrapping the next action in a gifting and giving manner, the audience is more likely to take it. Overall, the key is to create a conversational environment where the audience is engaged and steering the conversation, leading to a better experience for both parties.

    • Building Trust is Key in Personal and Business RelationshipsProvide value, understand audience, and focus on long-term relationships for building trust in personal and business interactions, as well as in investing.

      Building trust is essential in both personal and business relationships. Whether it's a first-time interaction or engaging with an audience on social media, the key is to provide value and build trust before asking for anything in return. This concept applies to sales as well, where focusing on building trust-based relationships is more effective than just offering services upfront. The speaker also mentioned the importance of knowing your audience and speaking their language to effectively engage with them. In the context of investing, the speaker shared his experience of using Yahoo Finance to manage all his investment accounts in one place, emphasizing the importance of valuing every transaction, no matter the currency. The speaker also highlighted the importance of investing and growing your money, rather than just keeping it in a savings account. The speaker also touched upon the concept of trust funnels, which focuses on building trust-based relationships, and how every interaction with a potential client or customer is an investment in building that relationship. Overall, the key takeaway is that building trust, whether in personal or business relationships, or in investing, is crucial for success. It's about providing value, understanding your audience, and focusing on long-term relationships rather than short-term gains.

    • Connecting with the audience emotionallyAsk questions, use relatable examples, and trigger emotions like curiosity, hope, and fear to engage the audience and deliver an effective speech.

      To effectively connect with an audience and deliver an engaging speech, it's crucial to understand your audience and meet them where they are emotionally. This can be achieved by asking questions, using relatable examples, and triggering emotions that align with the message of your talk. Curiosity and hope are effective emotional triggers in the beginning, while fear can be used to emphasize the severity of a problem and then followed by hope and empowerment. Body language should reflect the intention and emotion behind your message, and basic rules such as facing the audience and keeping hands visible apply. Overall, being intentional about the emotional journey of your audience can help you craft a powerful and engaging speech.

    • Engage audience with story or question in openingAuthenticity and preparation are crucial for effective TED Talks. Speak without barriers, engage audience, script for structure, and rehearse for confidence.

      Authenticity and engagement are key elements for effective speaking, especially in the context of TED Talks. Speakers are encouraged to be relaxed and open, avoiding barriers like podiums and ties. Introductions should be saved for later, and the first 60 seconds should be used to engage the audience with a question or a story. While some speakers advocate for freestyling their delivery, scripting and rehearsing can help organize thoughts and ensure a well-structured talk within the time limit. Ultimately, a well-prepared and authentic delivery allows for a more impactful and memorable speaking experience.

    • Effective communication requires preparation and commitmentPrepare a script or framework, find commitment to the message, and remember having fun is key to profiting in life

      Effective communication, whether it's through podcasting or public speaking, requires preparation. Having a script or framework in place can help even the most natural speakers stay on track and deliver a great show. For introverts, who may struggle with speaking up, it's important to find a deep sense of commitment to the message they want to share. When the purpose becomes more important than the fear, they can find the courage to speak up. As for the secret to profiting in life, the guest, Dolores, shared that having fun is key. To learn more about Dolores and her work, listeners can visit mastersinclarity.com or follow her on Instagram @mastersinclarity.

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    During COVID, Marshall Goldsmith spent several hours every weekend listening to successful people speak about their lives. From these sessions, he learned that even the highest achievers need help finding fulfillment. So, he wrote The Earned Life to address this need, drawing inspiration from Buddhism and his experience as an executive coach. In this episode, Marshall shares practical advice and exercises to help overachievers find personal fulfillment and live without regret. Dr. Marshall Goldsmith is the leading expert on leadership and coaching for behavioral change. He is also the author of several bestsellers, including Triggers and The Earned Life. In this episode, Hala and Marshall will discuss: - Marshall’s childhood and early years  - Marshall’s interpretation of Buddhism - How he uses his Buddhist philosophies in coaching  - The benefits and drawbacks of delayed gratification  - Impermanence and the ‘every breath’ paradigm  - Letting go of past successes - The definition of an earned life  - How regret and fulfillment are polar opposites  - Avoiding the big regrets - Why people don't live their own lives  - The three demands of living an earned life - And other topics…  Dr. Marshall Goldsmith is recognized as the leading expert on leadership and coaching for behavioral change. He has been named one of the top ten business thinkers in the world and the top-rated executive coach at the Thinkers50 ceremony in London since 2011. Marshall is the author of several Wall Street Journal and New York Times #1 bestsellers, including Triggers and What Got You Here Won’t Get You There, which is also the winner of the Harold Longman Award as Best Business Book of the Year. His newest book, The Earned Life: Lose Regret, Choose Fulfillment, was released in May 2022.  Connect with Marshall: Marshall’s Website: https://marshallgoldsmith.com/ Marshall’s LinkedIn: https://www.linkedin.com/in/marshallgoldsmith/ Marshall’s Instagram: https://www.instagram.com/coachgoldsmith/ Marshall’s Twitter: https://twitter.com/coachgoldsmith Marshall’s Facebook: https://www.facebook.com/Marshall.Goldsmith.Library Marshall’s YouTube: https://www.youtube.com/channel/UCtvlM6xRUC_ErV_q1FgUgiA Resources Mentioned:  Marshall’s Book, The Earned Life: Lose Regret, Choose Fulfillment: https://www.amazon.com/Earned-Life-Regret-Choose-Fulfillment/dp/0593237277   YAP Episode 42, Become a Better Leader with Dr. Marshall Goldsmith: https://youngandprofiting.com/42-become-a-better-leader-with-dr-marshall-goldsmith/  Marshall’s New Yorker Profile, “The Better Boss”: https://www.newyorker.com/magazine/2002/04/22/the-better-boss  LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast’ for 30% off at yapmedia.io/course.    Sponsored By: Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify Indeed - Get a $75 job credit at indeed.com/profiting Industrious - Visit industriousoffice.com and use code PROFITING to get a free week of coworking when you take a tour!   LinkedIn Marketing Solutions - Get a $100 credit on your next campaign at linkedin.com/YAP Kajabi - Get a free 30-day trial to start your business at Kajabi.com/PROFITING Rakuten - Start all your shopping at rakuten.com or get the Rakuten app to start saving today!   More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting   Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala   Learn more about YAP Media's Services - yapmedia.io/

    Shruti Joshi: Get Good With Money, Achieve Financial Zen With Personalized Financial Planning | E293

    Shruti Joshi: Get Good With Money, Achieve Financial Zen With Personalized Financial Planning | E293
    Shruti Joshi launched her company just before the COVID-19 pandemic, only to see it crumble. This setback, however, provided a window for her to take on a consulting role at Facet, where her entrepreneurial experiences set her up for success. Before long, she became the company’s COO and later, President. In this episode, Shruti discusses Facet’s mission to democratize financial wellness for millions of Americans and shares strategies for holistic financial planning. Shruti Joshi is the President and COO of Facet, a fintech company disrupting the financial wellness industry. She has been recognized as Wealth Solutions Report’s AAPI Innovator of the Year and one of the top women industry leaders of 2024. In this episode, Hala and Shruti will discuss: - Shruti’s background and early career - Her transition from investor to COO at Facet  - Limitations within the financial planning industry - Why entrepreneurs need professional financial advice - The holistic approach to financial planning - The results of Hala’s financial wellness quiz - How Facet is disrupting financial planning - The role of AI in financial planning - Actionable steps for financial wellness - The importance of fiduciaries for conflict-free advice - The subscription model vs. traditional financial planning fees - Why Certified Financial Planners are the industry gold standard  - And other topics…  Shruti Joshi is the President and COO of Facet, a leading fintech company revolutionizing financial planning with a subscription-based model. Before joining Facet, she founded a peer-to-peer recommendation service and held key roles at Verizon and Altman Solon. She is passionate about democratizing financial planning and making it accessible to everyone. Shruti has been recognized as Wealth Solutions Report’s AAPI Innovator of the Year and one of the top women industry leaders of 2024. A true globetrotter, Shruti has visited over 75 countries and is deeply interested in the psychology of wellness. Connect With Shruti: Shruti’s LinkedIn: https://www.linkedin.com/in/shruti-joshi-282369a/  Shruti’s Twitter: https://twitter.com/shruti_jo  Resources Mentioned: Facet Website: https://facet.com/   Financial Wellness Test: https://facet.com/profiting  LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast’ for 30% off at yapmedia.io/course.   Sponsored By: Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify Indeed - Get a $75 job credit at indeed.com/profiting Industrious - Visit industriousoffice.com and use code PROFITING to get a free week of coworking when you take a tour!   LinkedIn Marketing Solutions - Get a $100 credit on your next campaign at linkedin.com/YAP Kajabi - Get a free 30-day trial to start your business at Kajabi.com/PROFITING Rakuten - Start all your shopping at rakuten.com or get the Rakuten app to start saving today! More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting   Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala   Learn more about YAP Media's Services - yapmedia.io/

    YAPClassic: Alex Hormozi, How To Make Offers So Good People Feel Stupid Saying No

    YAPClassic: Alex Hormozi, How To Make Offers So Good People Feel Stupid Saying No
    One of Alex Hormozi’s portfolio companies was underperforming, and he saw a clear solution—raise prices by 50%. Despite the CEO's resistance, which took nine calls to overcome, they implemented the price increase. The result? The business tripled its profit within three months. Alex knew the key to maximum profitability was delivering maximum value, a lesson he learned from his own mistakes. In this YAPClassic episode, Alex breaks down his value equation and shares strategies for creating irresistible offers. Alex Hormozi is an entrepreneur, philanthropist, and co-founder of Acquisition.com, a portfolio company overseeing multiple businesses. He is the bestselling author of $100M Offers, where he shares strategies for creating irresistible business proposals. In this episode, Hala and Alex will discuss: - Providing high value without cutting prices - Alex’s ‘value equation’ for crafting irresistible offers - The four key drivers of value in business - How to identify profitable markets - Strategies to scale your business rapidly - Focusing on high-return activities for maximum impact - Leveraging high-impact opportunities with minimal effort - Eliminating your side hustles to scale your main business - Techniques to attract and retain loyal customers - And other topics… Alex Hormozi is a first-generation Iranian-American entrepreneur, investor, and philanthropist. In 2013, he started his first brick-and-mortar business. Then, he transitioned from gym ownership to founding GymLaunch, a fitness business consultancy, which expanded to over 4,000 locations within four years. Alongside his wife, Leila, Alex bootstrapped three additional companies, which generated $120 million in sales. Then, the Hormozis founded Acquisition.com through which they manage a portfolio of bootstrapped companies. Alex is the bestselling author of $100M Offers, where he shares strategies for creating irresistible business proposals. He is also the host of The Game podcast.  Connect with Alex: Alex’s Website: https://www.acquisition.com/bio-alex Alex’s LinkedIn: https://www.linkedin.com/in/alexanderhormozi/ Alex’s Twitter: https://twitter.com/AlexHormozi Alex’s Instagram: https://www.instagram.com/hormozi/ Alex’s Facebook: https://www.facebook.com/ahormozi Resources Mentioned: Alex’s Book, $100M Offers: How To Make Offers So Good People Feel Stupid Saying No: https://www.amazon.com/100M-Offers-People-Stupid-Saying/dp/1737475715 YAPClassic: Robert Greene on Decoding the Laws of Human Nature: https://youngandprofiting.com/yapclassic-decoding-the-laws-of-human-nature-with-robert-greene/   LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast’ for 30% off at yapmedia.io/course. Sponsored By: Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify Indeed - Get a $75 job credit at indeed.com/profiting. Yahoo Finance - For comprehensive financial news and analysis, visit YahooFinance.com Kajabi - Get a free 30-day trial to start your business at Kajabi.com/PROFITING LinkedIn Marketing Solutions - Get a $100 credit on your next campaign at linkedin.com/YAP Industrious - Visit industriousoffice.com and use code PROFITING to get a free week of coworking when you take a tour!   More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting   Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala   Learn more about YAP Media's Services - yapmedia.io/

    Julie Solomon: How To Make Money On Instagram In 2024, Even With A Small Audience | E292

    Julie Solomon: How To Make Money On Instagram In 2024, Even With A  Small Audience | E292
    Despite her introversion, Julie Solomon thrives on Instagram. She has successfully monetized her influence and built a reputation as one of the top thought leaders in influence marketing. In this episode, Julie shares her best strategies for growing your brand and monetizing your influence online. She also touches on masterminds and the Instagram algorithm. Julie Solomon is an influencer, branding expert, and coach passionate about helping entrepreneurs grow their audience. She is the host of The Influencer Podcast and the author of Get What You Want. In this episode, Hala and Julie will discuss: - Julie’s approach to balancing privacy and influence - Succeeding as an introverted influencer - Essential Instagram content to create right now - Why you must focus on value-based content - Proven strategies for building authority online - Overcoming fear in content creation - Monetizing a small following - Why every entrepreneur needs a mastermind - DM automation for driving sales - Effective methods for boosting engagement on Instagram - How to make your brand messaging magnetic - Maximizing Instagram Stories for conversion - And other topics…  Julie Solomon is a visibility, brand strategy, and brand deal coach, helping entrepreneurs and creators elevate their visibility and impact. She is the host of the top-rated The Influencer Podcast, providing real-time coaching and business growth insights to millions of listeners worldwide. She is also the author of the bestselling book, Get What You Want. She has been featured in Forbes, Entrepreneur, and Business Insider. She has also been named among the top 100 leaders in influence marketing by Influence Co.  Connect With Julie: Julie’s Website: https://juliesolomon.net/  Julie’s LinkedIn: https://www.linkedin.com/in/julie-solomon-375127133  Julie’s Twitter: https://twitter.com/JulsSolomon  Julie’s Instagram: https://www.instagram.com/julssolomon/  Julie’s Facebook: https://www.facebook.com/JulsSolomon/  Julie’s YouTube: https://www.youtube.com/c/juliesolomontv  Julie’s Podcast, The Influencer Podcast: https://podcasts.apple.com/us/podcast/the-influencer-podcast/id1229401800?mt=2  Resources Mentioned: The Revenue Growth Lab: https://juliesolomon.net/profiting   LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast’ for 30% off at yapmedia.io/course.   Sponsored By: Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify Indeed - Get a $75 job credit at indeed.com/profiting. Yahoo Finance - For comprehensive financial news and analysis, visit YahooFinance.com Kajabi - Get a free 30-day trial to start your business at Kajabi.com/PROFITING LinkedIn Marketing Solutions - Get a $100 credit on your next campaign at linkedin.com/YAP Industrious - Visit industriousoffice.com and use code PROFITING to get a free week of coworking when you take a tour!    More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting   Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala   Learn more about YAP Media's Services - yapmedia.io/

    Related Episodes

    10 Habits of Most Successful Entrepreneurs

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    The Unstoppable Pursuit Podcast was a product of two driven individuals who are both certified in coaching, consulting and wellness seeking to add value from their experiences in business, life and health.

     Michael Stull is a wellness consultant, health coach and author. He was voted “Top 3 Personal Trainers in SW FLA” and is the author of  “Dominate Your Day: 365 Daily Motivationals for Your Health and Inspiration.”

    Brian Benson is a certified life coach, consultant and speaker. He is a master connector, student of leadership and has been interviewing entrepreneurs, CEO’s, athletes and other successful people for the past few years.

    In this episode Mike and Brian break down the 10 habits most successful entrepreneurs do to crush it in Business, Life and health. 

    Mike and Brian are all about: Inspiration, inspire, growth, coaching, coach, entrepreneur, motivate, meditation, happiness, happy, simple, character, personal development, self-improvement, athletes, money, wealth, Business, Entrepreneurship, mastermind, business books, leadership, mentorship, empowerment, culture, mission statement, core values, branding, marketing, goals, goal setting, motivation, adversity, powerful, podcast, networking, unstoppable pursuit, inspirelink, social science, attitude, success, fitness, health, wellness, up

    Feeling stuck? Need Clarity? Me too!

    Feeling stuck?  Need Clarity?  Me too!

    Business Stinks! 

    Life is better than perfect! Kind of like finished is better than perfect. 

    Do you believe me?  

    I understand if you don’t because I didn’t used to believe this either.  

    But then I read that perfectionism is not the same thing as striving to be your best, a quote from the brilliant Brene Brown.   

    So, friends, let me tell you about something I realized this week and had to use courage to address. 

    The Pandemic is Hitting Home

    Since the advent of Covid 19 my photography business stinks!  It has been non-existent.   I can’t see clients and without being face to face I simply can’t take pictures of people and…as much as I’d like to think professional headshots and personal branding photography are essential, my business is not essential the way food and medical treatment are essential.   

    As a personal branding expert, things have also been super quiet.  Yes, I have had great success with The Brand Insider Program and successfully branded and launched several businesses.   But people aren’t willing to invest in themselves and businesses right now with all of the unknowns.   

    Feeling Lost 

    As a result, I’ve been feeling a bit lost.   Questioning my messaging, questioning the direction of my business and brand.   And questioning how I can best communicate what I do and how I can serve people when Covid 19 passes.  

    I needed help with redirecting my messaging so that people fully understand what I can help them with, how I can serve them and how I can make a difference for them by solving a problem they have.    

    I felt a nudge to ask questions and seek advice.   I prayed about it.  Several people presented themselves to me that I could have hired or worked with, but something just didn’t feel right.   I had doubts.  

    A God Wink 

    I prayed about it some more.   Being patient (which is not my strength) and trying to decide what to do.   Then, I felt a nudge to reach out to a friend I met on Instagram who is a podcast host and coach and who has inspired me immensely over the past couple of years.   I asked her if she was doing private c coaching.  She got back to me almost immediately and said yes.  Not only was her answer yes, but she had availability the following day for a clarity coaching session!   

    Look at it as a coincidence or a God wink, whichever you prefer, but to me it was divine intervention.   Stefanie Gass and I spent one hour on Zoom and I had all of my answers.  

    Yes, I know personal branding!   Yes, I have become an expert in personal branding.   But the reality is, my experience and what I am really great at is brand marketing strategy.  I love to teach.  I love to strategize.   I know marketing and how to create a brand.   

    My Messaging was Off 

    I didn’t have the perfect messaging and Stefanie opened my eyes to that.   I wasn’t communicating the right message to get the right audience.   What I was really doing was so much more than personal branding…which has become a buzz word and is not seen as valuable as it really is.   

    Vulnerability 

    Remember in episode 4 I talked about being vulnerable?  Well, I had to get really vulnerable and get on a call and admit that I wasn’t feeling “it” in my business.  That something was askew.   That for the first time in a few years I wasn’t thriving and making the numbers I had the goal of making.   

    I accepted the fact that my business is not perfect, and I needed help to get back on the right track.  

    I don’t like asking for help!   In fact, it’s been a real struggle for me in the past.   But the reality is that sometimes, we simply have to follow our gut when things feel off.  Especially when the numbers are proving it, right?  

    Darn numbers! 

    Anyway, I faced reality this week and found the clarity I needed all because I was willing to be vulnerable, have courage and ask for help.   

    So here it is!  

    Let Me Tell You Exactly What I Do! 

    I help businesswomen and entrepreneurs connect and grow your audience and attract more clients using brand marketing strategies.  

    There are six pillars to the brand marketing strategies I provide. 

    1. On-line marketing
    2. Story telling
    3. Differentiation
    4. Visual Branding
    5. Genuine networking
    6. Relationship building

    Business is Slow for Everyone

    Business is slow right now.  But, without a doubt, all of the people I am hearing say they were laid off by their full-time job are going to need to create work if they don’t find another 9 to 5.   

    It may be that more people have part time jobs and create a side gig.  More people will become entrepreneurs.   

    My brand marketing strategies can help people moving into their second phase, maybe before they were ready.  

    Why Am I Telling You This?

    Why do I tell you all of this?   Because unless you are a medical professional, no matter what field you are in, Covid 19 is changing the landscape of your career or business.   

    If you aren’t busy with work right now, take a deep dive into your business.   Use my brand equation from episode 2 and identify your values, visions and passions.   Create a personal brand and set yourself up to help and serve others when things shift back to whatever the new normal will be.  

    Start telling people now about the problem you can solve for them.   Be present.   

    The Controversy

    There is controversy over whether or not to sell right now.  But what I believe, and I may catch flack for this, but business is business and if you can solve a problem for people, they need to know you are there for them.   

    If you just gift up and hide, you are doing your potential clients a disservice.  

    If you don’t attempt to make money and make money, you can’t put money back into the economy to support other small business owners.   

    Your audience needs to know you are there for them now and will be there for them when the pandemic has resolved.  

    Do It Right

    Don’t be in your face salsey but be present. 

    Continue to showcase your business, your skills, and increase the awareness of the problem you solve for others.  

    Dive into your PR and communication strategies.   

    Build out your email list.   

    Build relationships.  

    Learn how you can improve your business and your messaging.   

    Build the know, like and trust factor while the opportunity exists.  

    People buy personality and emotions, not products and services.   Look inside and see how you can differentiate yourself and stand out as the go to for the problem you solve.  People will need you when this is over. 

    Courage

    I leave you with this quote from the movie, “We Bought a Zoo”.   “You know, sometimes all you need is twenty seconds of insane courage.  Just literally 20 seconds of just embarrassing bravery.  And I promise you, something great will come of it.”

    Forget about being perfect, do your best, and use courage to find the answers you need to do just that. 

    Until next time, stay well, my friends. 

    Learn more about me, your host, Robyn Graham, HERE.  

    To learn about The Brand Insider by Robyn Graham, click HERE.  

    Schedule a brand marketing strategy session with Robyn HERE. 

    Join the Mini Brand Mastermind HERE.

    Connect with me, Robyn Graham:

    Website | Instagram | LinkedIN | Facebook | Twitter | YouTube | Pinterest

    Clarity on Your Values and Priorities

    Clarity on Your Values and Priorities

    I run my life and my decisions around a few key concept. One of those is the 3 Cs for Success, which are Clarity, Commitment and Consistency. Today, let’s cover Clarity on Your Values and Priorities.

     

    My focus word for 2020 is accomplished, and I’ll cover how these all fit together.

     

    The definition of clarity is the quality of the “state” of being clear. Having a clear understanding of what and why.

     

    And, ideally, so others are clear as well.

     

    Do you have clarity around your life goals and priorities?

     

    When these are clear for you, it creates more joy and simplicity in your life.

     

    I base my values and proprieties around my 5 Favorite F Words. My value and marketing “buckets” come from this.

     

    I started with my WHY in each area, and also incorporated my focus word into each one.

     

    My key phrase ion journaling and doing my Thought Download on this is -

     

    Focus on what matters most.

     

    What is my focus point on -

     

    Faith

     

    Family and Friends

     

    Fun

     

    Fitness

     

    Finances

     

    What do I need to do each day,  week, month and year to end up feeling accomplished, which is my focus word.

     

    So, for me with Faith, my focus point is - Be Strong. I use my thought download to check in on how I am doing with my strength in faith.

     

    I use my thought download and ask lots of questions around faith. I ask questions, listen for answers, journal about it, meditate on it, and use audio to reprogram my subconscious mind.

     

    Family and Friends - be fully present when with someone. No phone, social media, texting, etc. Showing up first and best for those who matter to me. When I focus on quality time and being present, I check my primary focus for this area of my life.

     

     

    Fun - this is easy. I seek fun and joy in everything I do. No matter what I am doing. I remind myself - What is happening to me, is happening for me. I refuse to stay stuck in old stories and programming and instead find the good in everything. Pulling from Hal Elrod’s “It Happened” concept. Life is 50/50. Bad stuff happens and we can’t control that. We do control our reactions and actions.

     

    Beyond that, what is on my calendar that is fun this next year? Nashville, Ventura, Cabo San Lucas, Lake Arrowhead, Croatia and more!

     

    Fitness - longevity and peak performance are at the top of my focus list for fitness. Fueling with good food, movement and sculpting and toning; being the best that I can be,.

     

    And, my first Grandchild will be born this March and I have a goal to not only live to 100+ but to see two generations of “great” grandkids.

     

    If I am intentional with my action steps, I can connect the dots going forward.

     

    Finances - this is a big part of my focus this year as I spent most of 2019 focused and cleaning top areas of my life that needed it. Now, I can keep mastering the practice of what I have in place in those 4 areas, and can dial in on my goals in my business.

     

    My goal is to enroll 250 people into transforming their lives and businesses through my coaching. And, to pay off my house. And, to show up my best, giving value and coaching the heck out of people!

     

    Now, each day, I can do my thought downloads, and journal by asking good questions and measuring up my day and life around being accomplished around my focus priorities.

     

    My goal with fun is to say yes to opportunities for fun and travel, get it on the calendar and figure it out later!

     

    So, that is how to gain clarity on your values and priorities; and use your focus word to measure and track your actions, and what is working or not working.

     

    Figure out your values and priorities FIRST. Write those down. Create your focus point in each one; and then determine how your focus word can work with you and your goals.

     

    Be intentional.

     

    Develop the Vision, Commitment, Focus and Consistency to see the job through.

    Full show notes - http://353.streetsmartwealth.me

    Follow me on Instagram @jackieulmer

    Get my confidence building video series:

    ConfidenceDecoded.com

    003. Why I Used to not Like the Word Consistent

    003. Why I Used to not Like the Word Consistent

    The hype of New Year resolution talk has settled down, and although I am not one to set one resolution, I DO choose a word of the year and stick with it.  The word is intended to align with my goals for the year and will serve as a compass when I get off track.  This episode will give you ideas on how to choose a word and then how to apply it throughout the year, to keep you on track!

    Roadmap To Your Personal Clarity!

    Roadmap To Your Personal Clarity!

    Do you have the courage to pursue what you’ve always wanted or do you dream you had that courage?

    While everyone has an opinion about what you should and shouldn't do, what matters most is your own thinking & choices.

    Successful people have a roadmap, a clear purpose that aligns their daily life with their long-term aspirations.

    Create that roadmap for your own life, don't let only chance be in control. Chance can throw exciting curveballs but a little bit of preparedness harmed no one.

    Tune in now!