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    James Clear: Atomic Habits, How Small Habits Change Your Life | E265

    enJanuary 01, 2024

    Podcast Summary

    • Focus on small improvements daily for successMaking small improvements daily, rather than aiming for big goals, leads to consistent progress and eventual success. Motivation follows action, not the other way around.

      Focusing on making small improvements every day, rather than fixating on the end goal, is key to building good habits and achieving success. James Clear, the author of the New York Times bestseller "Atomic Habits," shares this philosophy and emphasizes the importance of consistency and compounding progress. He also emphasizes that motivation often comes after taking action, rather than being a prerequisite for it. Clear's personal experience with a serious injury that forced him to start small and focus on making incremental progress played a significant role in shaping his perspective on habits and personal growth.

    • Focus on the process, not just the goalDespite setbacks, focus on small improvements each day and learn from experiences to overcome challenges and fulfill potential

      Overcoming challenges and fulfilling our potential is a journey that requires consistency and focus on the process rather than just the goal. The speaker's experience of recovering from a serious injury and eventually becoming a college athlete serves as a reminder of this principle. Despite facing significant setbacks, he was able to make progress by focusing on small improvements each day and learning from the experience. The accident also shaped his mindset by teaching him to focus on what he could control and to avoid falling into a victim mentality. The speaker's personal experience with habits and overcoming challenges has influenced his writing on these topics and serves as a reminder for us all to keep striving for progress, no matter the obstacles we face.

    • Small habits lead to big improvementsFocus on small, manageable habits and consistently practice them for significant improvements and achieving long-term goals. Use habit stacking to make new behaviors easier to incorporate into your routine.

      Focusing on small, manageable habits and consistently practicing them is key to making significant improvements and achieving long-term goals, as opposed to worrying about the future or trying to make one big change that will transform your life. This was exemplified by the speaker's own journey to recovering from an injury and becoming a pitcher again, which involved a collection of many small habits and improvements over a long period of time. Another strategy for building better habits is habit stacking, which involves linking new behaviors to existing habits to make it easier to incorporate them into your routine. This concept comes from BJ Fogg, a professor at Stanford, and can help make the process of building new habits more successful. Overall, the key is to commit to making many small improvements and trusting that collectively, they will lead to a strong and positive outcome.

    • Choosing a specific place and time for a new habitFocusing on clear and actionable strategies like habit stacking and creating a morning routine increases chances of building new habits

      Clarity is crucial for building new habits. People often believe they lack motivation, but what they truly need is a clear plan of when and where to implement the behavior. By choosing a specific place and time to insert a new habit into your routine, you can create a habit stack and build momentum. James Clear, a well-known author and speaker on habit formation, discovered his interest in the topic through personal experimentation and writing about his findings on his blog. He started with a simple writing habit of publishing articles twice a week and gained feedback from readers, which fueled his passion for sharing useful strategies and stories related to habit formation. Clear's successful email list growth was another significant indicator of his content's impact. By focusing on clear and actionable strategies, such as habit stacking and creating a morning routine, you can increase your chances of successfully building new habits.

    • Email newsletters: A crucial communication channel for businessesEmail newsletters help build relationships, drive traffic, and act as a primary audience base for businesses, making them an essential tool in the digital space.

      Email newsletters are a valuable asset for businesses, acting as the backbone and primary audience base. With over 3 million subscribers, the email list is the most direct and flexible communication channel for building relationships and driving traffic to various projects or offerings. Email's importance is comparable to podcasting, but its ease of use and ability to drive more traffic make it a preferred choice for businesses. The ongoing relationship and ability to send targeted messages make email an essential tool for businesses in the digital space.

    • Starting a business with Shopify and managing investments with Yahoo FinanceShopify empowers entrepreneurs to start businesses without coding skills or prior experience, while Yahoo Finance simplifies investment management with research and analysis tools

      Starting a business, even without coding skills or prior experience, has become more accessible than ever before, thanks to platforms like Shopify. With its user-friendly interface and award-winning support, Shopify allows entrepreneurs to focus on their passions and leave the technicalities behind. Additionally, investing in the stock market can help individuals beat inflation and grow their wealth. Tools like Yahoo Finance make managing multiple investment accounts easier by providing a unified view of your assets and offering valuable research and analysis. Lastly, habits play a crucial role in both personal and professional growth. The Habits Academy, which offered training on building better habits, led to the creation of a new habit tracking app called Atoms. By focusing on small, atomic habits, individuals can make significant improvements in their lives.

    • Bridging the gap between habit research and practical applicationJames Clear's 'Atomic Habits' provides readers with clear steps to build good habits and break bad ones, making the content actionable and useful in daily life.

      The author of "Atomic Habits," James Clear, wrote the book with a focus on making habit formation accessible and practical for everyday use. He aimed to bridge the gap between research and application, providing readers with clear steps to build good habits and break bad ones. Clear's goal was to make the content actionable and useful in daily life, setting himself apart from other authors who primarily discussed the theory behind habits. Additionally, he hoped to reach a wide audience by focusing on practicality and sharing his ideas in an approachable style. While he couldn't have predicted the book's massive success, he remained dedicated to producing high-quality content and leaving the outcome up to his readers. Ultimately, the readers' word-of-mouth and recommendations fueled the book's viral spread, turning it into one of the most successful business books of all time.

    • The Power of Small Habits for Personal GrowthFocusing on improving 1% daily and understanding the compounding effects of habits can lead to significant personal growth.

      Small habits can have a significant impact on our lives, and focusing on our trajectory rather than our current position is key to personal growth. The author of Atomic Habits, Cal Newport, believes that good habits put us on a positive trajectory, while bad habits dig us deeper into a negative one. He encourages getting 1% better each day and emphasizes that the effects of our habits compound over time. Our current habits determine our future outcomes, and if they're not taking us where we want to go, it's essential to make changes. Newport refers to habits as the compound interest of self-improvement. He's currently exploring new ideas for a follow-up book, but his first, Atomic Habits, emphasizes the power of small improvements to lead to significant change.

    • Improve by focusing on small daily improvements and understanding habitsFocusing on 1% daily improvements and designing good habits can lead to long-term positive changes

      Focusing on improving small aspects of your life every day, rather than aiming for major results, can lead to significant positive changes over time. This concept, known as getting 1% better each day, is a philosophy that encourages consistency and trust in the compounding effect of small improvements. However, habits, whether good or bad, have the power to build us up or cut us down. Therefore, understanding how habits work and learning strategies to design them can help us take control and shape our behavior for the better. Another important distinction to make is between outcome-based habits and identity-based habits. Outcome-based habits focus on achieving specific results, such as reducing stress or losing weight, while identity-based habits revolve around becoming a certain type of person, like being more patient or disciplined. While outcome-based habits can be effective, identity-based habits lead to more sustainable change as they shift our mindset and self-perception. In essence, focusing on small daily improvements and understanding the power of habits can lead to significant, long-term positive changes in our lives.

    • Identity-based habits vs results-based goalsFocusing on who we want to become through daily habits can lead to more sustainable and long-term behavior change than just focusing on results or goals.

      Focusing on identity-based habits, rather than just results or outcomes, can lead to more sustainable and long-term behavior change. By asking ourselves "who do I wish to become?" and reinforcing that identity through daily habits, we can feel successful and take pride in our progress, even if we haven't reached our ultimate goal yet. Habits are votes for the type of person we want to be, and consistently casting those votes can help us embody that identity and make it a part of our story. While goals can be useful for clarity and motivation in the short term, they may not be as effective for long-term behavior change as focusing on identity. By shifting our mindset to one of identity-based habits, we can build a stronger foundation for sustainable and meaningful growth.

    • Forming an identity around a habitSeeing yourself as a habit embodier boosts motivation, make cues obvious, responses easy, and rewards satisfying for successful habit formation.

      Focusing on forming an identity around a desired habit can make it easier to build and maintain than just striving for a goal. According to the speaker, this is because once you see yourself as someone who embodies the habit, you'll be more motivated to continue practicing it, even after the goal has been achieved. Additionally, the speaker explains that habits follow a four-step process: cue, craving, response, and reward. To build a habit, it's important to make the cue obvious, the response easy, and the reward satisfying. By implementing these strategies, you can create a strong habit loop that becomes a natural part of your daily routine. Overall, the science of habits suggests that small, consistent actions can lead to significant changes over time.

    • Make habits obvious, attractive, easy, and satisfying or invisible, unattractive, difficult, and unsatisfyingTo build good habits, make them noticeable, appealing, effortless, and rewarding. To break bad habits, make them hidden, unappealing, difficult, and unrewarding.

      To build good habits, make them obvious, attractive, easy, and satisfying, while to break bad habits, make them invisible, unattractive, difficult, and unsatisfying. James Clear, the author of "Atomic Habits," emphasizes that habits are the compound interest of self-improvement, and the effects build on each other over time. Instead of focusing solely on outcomes, make your habits a part of your identity to ensure long-term success. To make habits obvious, use visual cues and reminders. Make them attractive by associating them with positive emotions and rewards. Make them easy by reducing the number of steps required and eliminating distractions. Lastly, make them satisfying by acknowledging progress and celebrating small wins. Conversely, to break bad habits, make them invisible by reducing exposure, make them unattractive by removing rewards, make them difficult by increasing friction, and make them unsatisfying by adding costs or consequences. Overall, Clear's 4 laws of behavior change provide a practical and effective framework for shaping habits in your life.

    • Effective methods for establishing identity-reinforcing habitsConnect new behaviors to existing daily habits (habit stacking), link desired actions with necessary ones (temptation bundling), start new habits for just 2 minutes (2-minute rule), and make choices that control future actions (commitment devices)

      James shares effective methods for establishing identity-reinforcing habits in his book and masterclass. These techniques include: habit stacking, temptation bundling, the 2-minute rule, and commitment devices. Habit stacking involves connecting a new behavior to an existing daily habit, such as meditating while waiting for coffee to brew. Temptation bundling links a desired action with a necessary one, like watching Netflix while exercising. The 2-minute rule encourages starting a new habit for just 2 minutes. Lastly, commitment devices are choices made in the present that control future actions, like asking for a meal to be split and boxed. Remember, sharing this podcast episode with friends and family, and leaving a review, can help others build their own healthy listening habits. A big thank you to the production, ad ops, sales, and social media teams for their hard work. This is your host, Hala Taha, signing off.

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    Dean Graziosi watched his hardworking parents struggle financially. Driven to break the cycle and create a secure, prosperous future, he turned to entrepreneurship. He started a firewood business in high school, fixed wrecked cars, and ran a tow truck company, among other ventures. By 25, he had amassed millions of dollars in real estate. By 30, he had retired his parents. In this episode, Dean shares his journey, the power of the underdog mindset, and strategies for turning adversity into success. Dean Graziosi is a renowned entrepreneur, real estate investor, and bestselling author known for his expertise in personal development. He has started or played a major role in over 14 successful companies, including the Mastermind.com platform. In this episode, Hala and Dean will discuss: - Dean's journey from humble roots to millionaire by his mid-20s - Using financial struggles as a drive to succeed - Resourcefulness over having resources - What is the Underdog Advantage? - How to adopt an underdog mindset  - Desperation as a powerful tool for persuasion - Maintaining enthusiasm and authenticity in sales - The biggest misconception in business - Why you need confidence to make sales - Overcoming the fear of failure and impostor syndrome - And other topics… Dean Graziosi is a multiple New York Times bestselling author, entrepreneur, and educator. He has started or played a major role in over 14 successful companies, including the Mastermind.com platform. His books include Millionaire Success Habits and The Underdog Advantage. Dean’s philanthropic contributions include donating over 8,000,000 meals to Feeding America to help feed families in need, building multiple schools in Africa with the help of Village Impact, and donating $500,000 to help liberate children from human trafficking and sexual exploitation through Operation Underground Railroad. Connect with Dean: Dean’s Website: https://www.deangraziosi.com/  Dean’s LinkedIn: https://www.linkedin.com/in/deangraziosiinc/  Dean’s Twitter: https://twitter.com/deangraziosi  Dean’s Instagram: https://www.instagram.com/deangraziosi/  Dean’s Facebook: https://www.facebook.com/deangraziosi Dean’s Podcast, Own Your Future: https://podcasts.apple.com/us/podcast/own-your-future-with-dean-graziosi/id1085301578  Resources Mentioned:  YAP Episode #294 with Dean: https://youngandprofiting.com/dean-graziosi-its-never-been-easier-to-turn-your-passion-into-entrepreneurial-success-e294/  Dean’s Books:  The Underdog Advantage: Rewrite Your Future by Turning Your Disadvantages into Your Superpowers: https://www.amazon.com/Underdog-Advantage-Rewrite-Disadvantages-Superpowers/dp/0578568462  Millionaire Success Habits: The Gateway to Wealth & Prosperity: https://www.amazon.com/Millionaire-Success-Habits-Gateway-Prosperity/dp/1401975763  LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast’ for 30% off at yapmedia.io/course.   Sponsored By: Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify  Indeed - Get a $75 job credit at indeed.com/profiting  Facet - For a limited time Facet will waive $250 enrollment fee for new annual members! Visit facet.com/profiting for details. Industrious - Visit industriousoffice.com and use code PROFITING to get a free week of coworking when you take a tour!   LinkedIn Marketing Solutions - Get a $100 credit on your next campaign at linkedin.com/YAP  Kajabi - Get a free 30-day trial to start your business at Kajabi.com/PROFITING    More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting   Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala   Learn more about YAP Media's Services - yapmedia.io/

    Dean Graziosi: It’s Never Been Easier to Turn Your Passion into Entrepreneurial Success | E294

    Dean Graziosi: It’s Never Been Easier to Turn Your Passion into Entrepreneurial Success | E294
    Nearly 30 years ago, Dean Graziosi had to build physical products, ship DVDs, and spend over $200k just to sell a $37 course. Today, he could sell the same course for a fraction of the money and time using the power of AI. In this episode, Dean shares insights on the evolving entrepreneurial landscape, leveraging new technologies, and monetizing personal knowledge.    Dean Graziosi is a renowned entrepreneur, real estate investor, and bestselling author known for his expertise in personal development. He has started or played a major role in over 14 successful companies, including the Mastermind.com platform.   In this episode, Hala and Dean will discuss: - Why the American Dream needs a generational reboot - How to stay resourceful as an entrepreneur - Why work-life integration trumps work-life balance - The best and worst businesses to start right now - His formula for freeing up time to build your dream business - Transforming life experiences into business opportunities - How to gain a competitive edge using AI - Maximizing business potential with niche markets - The importance of confidence and persistence - Practical tips for automating and delegating tasks - The significance of having a big purpose in business - How to model proven practices for faster success - And other topics… Dean Graziosi is a renowned entrepreneur, real estate investor, bestselling author, and motivational speaker. With over 25 years of experience, he’s on a mission to provide self-education for those seeking transformation and fulfillment outside the traditional education path. He co-hosts numerous training events with Tony Robbins, including the highly anticipated virtual live event, The Game Has Changed. He has played a pivotal role in the success of over 14 companies, including the Mastermind.com platform. Dean is also a dedicated philanthropist, supporting various charitable causes worldwide. Connect With Dean: Dean’s Website: https://www.deangraziosi.com/  Dean’s LinkedIn: https://www.linkedin.com/in/deangraziosiinc/  Dean’s Twitter: https://twitter.com/deangraziosi  Dean’s Instagram: https://www.instagram.com/deangraziosi/  Dean’s Facebook: https://www.facebook.com/deangraziosi Dean’s Podcast, Own Your Future: https://podcasts.apple.com/us/podcast/own-your-future-with-dean-graziosi/id1085301578  Resources Mentioned: The Game Has Changed: http://deanandtonylive.com/hala  LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast’ for 30% off at yapmedia.io/course.   Sponsored By: Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify Indeed - Get a $75 job credit at indeed.com/profiting Facet - For a limited time Facet will waive $250 enrollment fee for new annual members! Visit facet.com/profiting for details. Industrious - Visit industriousoffice.com and use code PROFITING to get a free week of coworking when you take a tour!   LinkedIn Marketing Solutions - Get a $100 credit on your next campaign at linkedin.com/YAP Kajabi - Get a free 30-day trial to start your business at Kajabi.com/PROFITING   More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting   Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala   Learn more about YAP Media's Services - yapmedia.io/

    YAPClassic: Marshall Goldsmith, What I’ve Learned From 40 Years of Coaching the World’s Most Successful Business Executives

    YAPClassic: Marshall Goldsmith, What I’ve Learned From 40 Years of Coaching the World’s Most Successful Business Executives
    During COVID, Marshall Goldsmith spent several hours every weekend listening to successful people speak about their lives. From these sessions, he learned that even the highest achievers need help finding fulfillment. So, he wrote The Earned Life to address this need, drawing inspiration from Buddhism and his experience as an executive coach. In this episode, Marshall shares practical advice and exercises to help overachievers find personal fulfillment and live without regret. Dr. Marshall Goldsmith is the leading expert on leadership and coaching for behavioral change. He is also the author of several bestsellers, including Triggers and The Earned Life. In this episode, Hala and Marshall will discuss: - Marshall’s childhood and early years  - Marshall’s interpretation of Buddhism - How he uses his Buddhist philosophies in coaching  - The benefits and drawbacks of delayed gratification  - Impermanence and the ‘every breath’ paradigm  - Letting go of past successes - The definition of an earned life  - How regret and fulfillment are polar opposites  - Avoiding the big regrets - Why people don't live their own lives  - The three demands of living an earned life - And other topics…  Dr. Marshall Goldsmith is recognized as the leading expert on leadership and coaching for behavioral change. He has been named one of the top ten business thinkers in the world and the top-rated executive coach at the Thinkers50 ceremony in London since 2011. Marshall is the author of several Wall Street Journal and New York Times #1 bestsellers, including Triggers and What Got You Here Won’t Get You There, which is also the winner of the Harold Longman Award as Best Business Book of the Year. His newest book, The Earned Life: Lose Regret, Choose Fulfillment, was released in May 2022.  Connect with Marshall: Marshall’s Website: https://marshallgoldsmith.com/ Marshall’s LinkedIn: https://www.linkedin.com/in/marshallgoldsmith/ Marshall’s Instagram: https://www.instagram.com/coachgoldsmith/ Marshall’s Twitter: https://twitter.com/coachgoldsmith Marshall’s Facebook: https://www.facebook.com/Marshall.Goldsmith.Library Marshall’s YouTube: https://www.youtube.com/channel/UCtvlM6xRUC_ErV_q1FgUgiA Resources Mentioned:  Marshall’s Book, The Earned Life: Lose Regret, Choose Fulfillment: https://www.amazon.com/Earned-Life-Regret-Choose-Fulfillment/dp/0593237277   YAP Episode 42, Become a Better Leader with Dr. Marshall Goldsmith: https://youngandprofiting.com/42-become-a-better-leader-with-dr-marshall-goldsmith/  Marshall’s New Yorker Profile, “The Better Boss”: https://www.newyorker.com/magazine/2002/04/22/the-better-boss  LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast’ for 30% off at yapmedia.io/course.    Sponsored By: Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify Indeed - Get a $75 job credit at indeed.com/profiting Industrious - Visit industriousoffice.com and use code PROFITING to get a free week of coworking when you take a tour!   LinkedIn Marketing Solutions - Get a $100 credit on your next campaign at linkedin.com/YAP Kajabi - Get a free 30-day trial to start your business at Kajabi.com/PROFITING Rakuten - Start all your shopping at rakuten.com or get the Rakuten app to start saving today!   More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting   Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala   Learn more about YAP Media's Services - yapmedia.io/

    Shruti Joshi: Get Good With Money, Achieve Financial Zen With Personalized Financial Planning | E293

    Shruti Joshi: Get Good With Money, Achieve Financial Zen With Personalized Financial Planning | E293
    Shruti Joshi launched her company just before the COVID-19 pandemic, only to see it crumble. This setback, however, provided a window for her to take on a consulting role at Facet, where her entrepreneurial experiences set her up for success. Before long, she became the company’s COO and later, President. In this episode, Shruti discusses Facet’s mission to democratize financial wellness for millions of Americans and shares strategies for holistic financial planning. Shruti Joshi is the President and COO of Facet, a fintech company disrupting the financial wellness industry. She has been recognized as Wealth Solutions Report’s AAPI Innovator of the Year and one of the top women industry leaders of 2024. In this episode, Hala and Shruti will discuss: - Shruti’s background and early career - Her transition from investor to COO at Facet  - Limitations within the financial planning industry - Why entrepreneurs need professional financial advice - The holistic approach to financial planning - The results of Hala’s financial wellness quiz - How Facet is disrupting financial planning - The role of AI in financial planning - Actionable steps for financial wellness - The importance of fiduciaries for conflict-free advice - The subscription model vs. traditional financial planning fees - Why Certified Financial Planners are the industry gold standard  - And other topics…  Shruti Joshi is the President and COO of Facet, a leading fintech company revolutionizing financial planning with a subscription-based model. Before joining Facet, she founded a peer-to-peer recommendation service and held key roles at Verizon and Altman Solon. She is passionate about democratizing financial planning and making it accessible to everyone. Shruti has been recognized as Wealth Solutions Report’s AAPI Innovator of the Year and one of the top women industry leaders of 2024. A true globetrotter, Shruti has visited over 75 countries and is deeply interested in the psychology of wellness. Connect With Shruti: Shruti’s LinkedIn: https://www.linkedin.com/in/shruti-joshi-282369a/  Shruti’s Twitter: https://twitter.com/shruti_jo  Resources Mentioned: Facet Website: https://facet.com/   Financial Wellness Test: https://facet.com/profiting  LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast’ for 30% off at yapmedia.io/course.   Sponsored By: Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify Indeed - Get a $75 job credit at indeed.com/profiting Industrious - Visit industriousoffice.com and use code PROFITING to get a free week of coworking when you take a tour!   LinkedIn Marketing Solutions - Get a $100 credit on your next campaign at linkedin.com/YAP Kajabi - Get a free 30-day trial to start your business at Kajabi.com/PROFITING Rakuten - Start all your shopping at rakuten.com or get the Rakuten app to start saving today! More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting   Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala   Learn more about YAP Media's Services - yapmedia.io/

    YAPClassic: Alex Hormozi, How To Make Offers So Good People Feel Stupid Saying No

    YAPClassic: Alex Hormozi, How To Make Offers So Good People Feel Stupid Saying No
    One of Alex Hormozi’s portfolio companies was underperforming, and he saw a clear solution—raise prices by 50%. Despite the CEO's resistance, which took nine calls to overcome, they implemented the price increase. The result? The business tripled its profit within three months. Alex knew the key to maximum profitability was delivering maximum value, a lesson he learned from his own mistakes. In this YAPClassic episode, Alex breaks down his value equation and shares strategies for creating irresistible offers. Alex Hormozi is an entrepreneur, philanthropist, and co-founder of Acquisition.com, a portfolio company overseeing multiple businesses. He is the bestselling author of $100M Offers, where he shares strategies for creating irresistible business proposals. In this episode, Hala and Alex will discuss: - Providing high value without cutting prices - Alex’s ‘value equation’ for crafting irresistible offers - The four key drivers of value in business - How to identify profitable markets - Strategies to scale your business rapidly - Focusing on high-return activities for maximum impact - Leveraging high-impact opportunities with minimal effort - Eliminating your side hustles to scale your main business - Techniques to attract and retain loyal customers - And other topics… Alex Hormozi is a first-generation Iranian-American entrepreneur, investor, and philanthropist. In 2013, he started his first brick-and-mortar business. Then, he transitioned from gym ownership to founding GymLaunch, a fitness business consultancy, which expanded to over 4,000 locations within four years. Alongside his wife, Leila, Alex bootstrapped three additional companies, which generated $120 million in sales. Then, the Hormozis founded Acquisition.com through which they manage a portfolio of bootstrapped companies. Alex is the bestselling author of $100M Offers, where he shares strategies for creating irresistible business proposals. He is also the host of The Game podcast.  Connect with Alex: Alex’s Website: https://www.acquisition.com/bio-alex Alex’s LinkedIn: https://www.linkedin.com/in/alexanderhormozi/ Alex’s Twitter: https://twitter.com/AlexHormozi Alex’s Instagram: https://www.instagram.com/hormozi/ Alex’s Facebook: https://www.facebook.com/ahormozi Resources Mentioned: Alex’s Book, $100M Offers: How To Make Offers So Good People Feel Stupid Saying No: https://www.amazon.com/100M-Offers-People-Stupid-Saying/dp/1737475715 YAPClassic: Robert Greene on Decoding the Laws of Human Nature: https://youngandprofiting.com/yapclassic-decoding-the-laws-of-human-nature-with-robert-greene/   LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast’ for 30% off at yapmedia.io/course. Sponsored By: Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify Indeed - Get a $75 job credit at indeed.com/profiting. Yahoo Finance - For comprehensive financial news and analysis, visit YahooFinance.com Kajabi - Get a free 30-day trial to start your business at Kajabi.com/PROFITING LinkedIn Marketing Solutions - Get a $100 credit on your next campaign at linkedin.com/YAP Industrious - Visit industriousoffice.com and use code PROFITING to get a free week of coworking when you take a tour!   More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting   Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala   Learn more about YAP Media's Services - yapmedia.io/

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