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    Vernā Myers: Diversity, Equity, and Inclusion | E108

    enMarch 22, 2021

    Podcast Summary

    • From law to inclusion strategy, Vernae Myers' journey fueled by lack of representationVernae Myers, a diversity and inclusion expert, transitioned from law to increasing representation in law firms, then expanded her focus to other underrepresented groups, and now helps organizations overcome unconscious biases.

      Vernae Myers, the VP of inclusion strategy at Netflix and diversity and inclusion expert, transitioned from a law career to her current role due to her experiences as the only person of color in her corporate law firm. Recognizing the lack of representation, she co-founded an organization focused on increasing diversity in law firms, which eventually expanded to include other underrepresented groups. Her passion for representation and inclusion led her to her current role at Netflix and her work as a consultant and author. By sharing her experiences and insights, she aims to help individuals and organizations overcome unconscious biases and promote inclusion.

    • Emphasizing true representation and participation in diversity and inclusionEffective diversity and inclusion requires active participation, empathy, listening, collaboration, and 'soft skills' beyond legal training. Emphasize true representation and belonging, not just tokenism. Lean into power differences and create opportunities for all to contribute and belong. Equity involves leveling the playing field and sharing power.

      Diversity and inclusion go beyond just being invited to the party; they require active participation and a sense of belonging. As a lawyer, Rosette recognized the value of critical thinking and problem-solving skills from her legal training. However, she also identified the need to develop empathy, listening, collaboration, and other "soft skills" to effectively promote diversity and inclusion. Rosette's unique definition of diversity and inclusion emphasizes the importance of true representation and participation, not just tokenism. She encourages leaders to lean into the power of difference and create opportunities for all individuals to contribute and belong, just like inviting someone to dance at a party. Additionally, she emphasizes the importance of equity, which involves leveling the playing field and sharing power to ensure everyone has access and a voice in the organization.

    • Addressing Institutional Barriers for EquityRecognize your worth, believe in abilities, focus on strengths to overcome imposter syndrome and contribute to a more equitable society

      Equity in the entertainment industry and beyond means acknowledging and addressing the institutional and systemic barriers that prevent capable individuals from reaching their full potential due to lack of exposure, opportunity, bias, or discrimination. This concept is connected to imposter syndrome, a feeling of inadequacy or self-doubt, which disproportionately affects marginalized groups. Imposter syndrome can be exacerbated by external factors like racism, sexism, and other forms of bias, leading individuals to internalize the belief that they don't belong or aren't good enough. To overcome imposter syndrome, it's essential to recognize that you've earned your place, believe in your abilities, and focus on your strengths rather than external limitations. This internal shift can help individuals reach their full potential and contribute to a more equitable and inclusive society.

    • Understanding Unconscious BiasRecognize our biases, question stereotypes, and challenge assumptions to become more conscious and inclusive.

      We all have unconscious biases, regardless of our identity or lived experiences. Our brains take shortcuts and make quick associations, leading to biased thinking. It's important to recognize this and actively work on becoming more conscious of these areas in our lives. This is an ongoing journey, as we may be biased in some areas while being unaware in others. By focusing on our outgroups and questioning our stereotypes, we can begin to challenge and overcome unconscious bias. It's essential to remain open-minded and continually reflect on our thoughts and actions. The speaker encourages us to push beyond our limitations and consider the possibilities for growth and improvement.

    • Understanding Social Hierarchies and BiasesRecognizing social hierarchies and biases, or isms, can lead to greater awareness and a responsibility to work towards equality, regardless of personal privilege or lack thereof.

      It's important to acknowledge and understand the social hierarchies and biases that exist, even if we don't consciously believe in them. These biases, or isms, can be categorized into groups that privilege certain individuals or groups over others. This framework, called the up and down group, helps us identify these power dynamics and the resulting inequities. For example, a 60-year-old black woman faces multiple one-downs due to ageism, sexism, and racism, while a 30-year-old white male has three ups. Recognizing these privileges and lack of privileges can lead to greater awareness and a responsibility to work towards equality. It's not about blame or guilt, but about acknowledging the reality of the world and taking steps to level the playing field.

    • Recognize and use privileges to support marginalized individualsEmpathy and effective financial management are crucial tools for positive change and personal growth. Use privileges to support others and create a more inclusive society.

      As individuals and leaders, it's essential to recognize and understand our privileges and use them to support those who face marginalization. This doesn't mean feeling pity or guilt but rather empathy, which involves understanding and removing barriers to their success. By doing so, we not only help others but also contribute to a more diverse, inclusive, and interesting society. As the speaker emphasized, "allyship is a big deal." Additionally, taking an active role in investing and managing one's finances is crucial for personal growth and long-term prosperity. In summary, empathy and effective financial management are two powerful tools for creating positive change and personal growth.

    • Promoting Equality: Listen, Learn, Yield, and ReflectIndividuals from dominant groups should listen, learn, and reflect on their own biases while also acknowledging the experiences and perspectives of marginalized communities. Understanding history, intersectionality, and the inherent worth of all people is crucial for creating an inclusive and equitable society.

      Promoting equality and understanding between different groups requires introspection, empathy, and education. It's important for individuals from dominant groups to listen, learn, and yield to the experiences and perspectives of marginalized communities. However, this doesn't mean they shouldn't engage in their own self-reflection and awareness-raising. Understanding history, black experiences, and the complexities of intersectionality within marginalized groups is crucial. Additionally, parents play a significant role in teaching children about diversity, challenging harmful stereotypes, and recognizing the inherent worth and humanity of all people. By actively addressing systemic issues and fostering open conversations, we can help create a more inclusive and equitable society.

    • Understanding and Addressing MicroaggressionsParents can combat microaggressions by exposing children to diverse perspectives, correcting harmful comments, and encouraging open conversations about inclusivity and acceptance.

      It's important for parents to be aware of and address microaggressions, even if they seem small or unintentional. Microaggressions are subtle, often unintentional slights or insults that can add up and make individuals feel undervalued or invisible based on their race, gender, size, or other aspects of their identity. These incidents can happen frequently and from multiple sources, making them feel burdensome and frustrating. Parents can help reverse this thinking by exposing their children to diverse perspectives and role models, correcting harmful comments, and encouraging open conversations about these issues. The next generation, Gen Z and millennials, are expected to lead the way in creating a more inclusive and equitable society by challenging these microaggressions and promoting understanding and acceptance.

    • Recognizing and addressing unconscious bias and microaggressionsLeaders should model humility, openness to feedback, and micro affirmations to create an inclusive environment, benefiting from increased innovation, customer satisfaction, and access to diverse perspectives.

      Recognizing and addressing unconscious bias and microaggressions is essential for creating a more inclusive and productive environment. Humility and openness to feedback are crucial in this process. Micro affirmations, such as acknowledging successes, pronouncing names correctly, and actively soliciting opinions, can make a significant difference. Leaders play a vital role in modeling these behaviors and creating a culture that values diversity and inclusion. The financial benefits include increased innovation, customer satisfaction, and access to a wider audience. Incorporating diverse perspectives and experiences leads to better predictions of future needs and the production of more accessible and innovative content.

    • Creating an inclusive work environmentEmpathy and compassion are crucial for fostering an inclusive work environment, leading to greater innovation and productivity. Actively interrupt biases and take action to support those affected.

      Fostering an inclusive and empathetic work environment can lead to greater innovation and productivity. It's important to recognize that exclusion affects not only marginalized groups but also those in the majority, leading to greater understanding and bridge-building through empathy and compassion. Sympathy is not enough; it's essential to actively interrupt biases and take action to support those affected. Empathy and compassion are key to creating a more humane and dignified way of living with our differences. For example, instead of just feeling sympathy for those experiencing discrimination, we can read about their experiences, show solidarity, and take action to intervene when we witness bias or violence. It's not enough to be conscious of biases; we must also put compassion into action.

    • Being an ally: Putting others' needs firstEducate yourself on unconscious bias, deepen your understanding, and provide support to those impacted.

      Being an ally involves putting others' needs before your own emotions and providing support, especially for those who are directly impacted. Shopify is a global commerce platform that makes it easy for businesses of all sizes and industries to sell their products and services online and in-person, with features like easy website setup, conversion-optimized checkout, and access to award-winning customer support. To deepen your understanding of unconscious bias and work through your own biases, consider resources such as Ibram X. Kendi's books, LinkedIn's courses, and content from organizations and individuals in your community. With the wealth of information available online, there's no excuse not to educate yourself and expand your awareness.

    • Expanding social and professional circlesSeek out diverse talent, build relationships, identify purpose, let go of what's not in flow, and stay present for personal growth.

      Expanding your social and professional circles goes beyond just hiring new people. It's about seeking out diverse talent and building meaningful relationships through mentorship, promotions, and companionship at work. Another key takeaway is the importance of alignment in life. By identifying your purpose and focusing on opportunities that align with it, you can increase efficiency, profitability, and attract more opportunities. Additionally, letting go of what's not in the flow and staying present in reality can help you evolve and unfold. To learn more about Vernay Myers and her work, follow her on Instagram, Twitter, and LinkedIn under the username Vernay Myers, or visit her company site, TBMC.

    • Uncovering the Impact of Unconscious BiasesAcknowledge and address unconscious biases for personal growth and a more inclusive society. Identify biases, pause, and make conscious decisions based on truth.

      Unconscious biases, which are stories we make up about people before getting to know them, can significantly impact our decision-making and contribute to societal issues like racism and sexism. These biases are often rooted in habituated understandings of what goes together, such as gender or age. Unconscious bias doesn't make someone good or bad, but acknowledging and addressing it is crucial for personal growth and creating a more inclusive society. To do this, identify the unconscious biases that influence you and pause to make conscious decisions based on truth rather than quick assumptions. For more inspiring stories about overcoming biases, listen to episode 30, "Rise Against All Odds" with JT McCormick. In this episode, JT shares his experiences with racial biases and how he became a successful entrepreneur despite the challenges he faced. Additionally, a big thank you to listener "Big Card" for their 5-star review and kind words about episode 100. Your support means a lot!

    • Reflecting on the Best and Worst Year of Her LifeHala Taha shares her personal experiences from 2020, encouraging listeners to write reviews and subscribe to the podcast, expressing gratitude to her team, and offering a raw and authentic look into her journey.

      In episode 100 of the Young and Profiting Podcast, Hala Taha reflects on 2020 being the best and worst year of her life. This solo episode, which is becoming one of her most downloaded shows, is filled with moments that will make you laugh, cry, and feel inspired. Hala encourages listeners who enjoy her content to write a review on Apple Podcasts and subscribe to the podcast for new episodes. You can find Hala on Instagram, LinkedIn, and Clubhouse under the name "hala Taha." Don't miss out on her daily rooms on Clubhouse. Hala expresses her gratitude to her team for their support. Overall, this episode offers a raw and authentic look into Hala's journey and serves as a reminder of the ups and downs that come with life.

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    Dean Graziosi watched his hardworking parents struggle financially. Driven to break the cycle and create a secure, prosperous future, he turned to entrepreneurship. He started a firewood business in high school, fixed wrecked cars, and ran a tow truck company, among other ventures. By 25, he had amassed millions of dollars in real estate. By 30, he had retired his parents. In this episode, Dean shares his journey, the power of the underdog mindset, and strategies for turning adversity into success. Dean Graziosi is a renowned entrepreneur, real estate investor, and bestselling author known for his expertise in personal development. He has started or played a major role in over 14 successful companies, including the Mastermind.com platform. In this episode, Hala and Dean will discuss: - Dean's journey from humble roots to millionaire by his mid-20s - Using financial struggles as a drive to succeed - Resourcefulness over having resources - What is the Underdog Advantage? - How to adopt an underdog mindset  - Desperation as a powerful tool for persuasion - Maintaining enthusiasm and authenticity in sales - The biggest misconception in business - Why you need confidence to make sales - Overcoming the fear of failure and impostor syndrome - And other topics… Dean Graziosi is a multiple New York Times bestselling author, entrepreneur, and educator. He has started or played a major role in over 14 successful companies, including the Mastermind.com platform. His books include Millionaire Success Habits and The Underdog Advantage. Dean’s philanthropic contributions include donating over 8,000,000 meals to Feeding America to help feed families in need, building multiple schools in Africa with the help of Village Impact, and donating $500,000 to help liberate children from human trafficking and sexual exploitation through Operation Underground Railroad. Connect with Dean: Dean’s Website: https://www.deangraziosi.com/  Dean’s LinkedIn: https://www.linkedin.com/in/deangraziosiinc/  Dean’s Twitter: https://twitter.com/deangraziosi  Dean’s Instagram: https://www.instagram.com/deangraziosi/  Dean’s Facebook: https://www.facebook.com/deangraziosi Dean’s Podcast, Own Your Future: https://podcasts.apple.com/us/podcast/own-your-future-with-dean-graziosi/id1085301578  Resources Mentioned:  YAP Episode #294 with Dean: https://youngandprofiting.com/dean-graziosi-its-never-been-easier-to-turn-your-passion-into-entrepreneurial-success-e294/  Dean’s Books:  The Underdog Advantage: Rewrite Your Future by Turning Your Disadvantages into Your Superpowers: https://www.amazon.com/Underdog-Advantage-Rewrite-Disadvantages-Superpowers/dp/0578568462  Millionaire Success Habits: The Gateway to Wealth & Prosperity: https://www.amazon.com/Millionaire-Success-Habits-Gateway-Prosperity/dp/1401975763  LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast’ for 30% off at yapmedia.io/course.   Sponsored By: Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify  Indeed - Get a $75 job credit at indeed.com/profiting  Facet - For a limited time Facet will waive $250 enrollment fee for new annual members! Visit facet.com/profiting for details. Industrious - Visit industriousoffice.com and use code PROFITING to get a free week of coworking when you take a tour!   LinkedIn Marketing Solutions - Get a $100 credit on your next campaign at linkedin.com/YAP  Kajabi - Get a free 30-day trial to start your business at Kajabi.com/PROFITING    More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting   Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala   Learn more about YAP Media's Services - yapmedia.io/

    Dean Graziosi: It’s Never Been Easier to Turn Your Passion into Entrepreneurial Success | E294

    Dean Graziosi: It’s Never Been Easier to Turn Your Passion into Entrepreneurial Success | E294
    Nearly 30 years ago, Dean Graziosi had to build physical products, ship DVDs, and spend over $200k just to sell a $37 course. Today, he could sell the same course for a fraction of the money and time using the power of AI. In this episode, Dean shares insights on the evolving entrepreneurial landscape, leveraging new technologies, and monetizing personal knowledge.    Dean Graziosi is a renowned entrepreneur, real estate investor, and bestselling author known for his expertise in personal development. He has started or played a major role in over 14 successful companies, including the Mastermind.com platform.   In this episode, Hala and Dean will discuss: - Why the American Dream needs a generational reboot - How to stay resourceful as an entrepreneur - Why work-life integration trumps work-life balance - The best and worst businesses to start right now - His formula for freeing up time to build your dream business - Transforming life experiences into business opportunities - How to gain a competitive edge using AI - Maximizing business potential with niche markets - The importance of confidence and persistence - Practical tips for automating and delegating tasks - The significance of having a big purpose in business - How to model proven practices for faster success - And other topics… Dean Graziosi is a renowned entrepreneur, real estate investor, bestselling author, and motivational speaker. With over 25 years of experience, he’s on a mission to provide self-education for those seeking transformation and fulfillment outside the traditional education path. He co-hosts numerous training events with Tony Robbins, including the highly anticipated virtual live event, The Game Has Changed. He has played a pivotal role in the success of over 14 companies, including the Mastermind.com platform. Dean is also a dedicated philanthropist, supporting various charitable causes worldwide. Connect With Dean: Dean’s Website: https://www.deangraziosi.com/  Dean’s LinkedIn: https://www.linkedin.com/in/deangraziosiinc/  Dean’s Twitter: https://twitter.com/deangraziosi  Dean’s Instagram: https://www.instagram.com/deangraziosi/  Dean’s Facebook: https://www.facebook.com/deangraziosi Dean’s Podcast, Own Your Future: https://podcasts.apple.com/us/podcast/own-your-future-with-dean-graziosi/id1085301578  Resources Mentioned: The Game Has Changed: http://deanandtonylive.com/hala  LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast’ for 30% off at yapmedia.io/course.   Sponsored By: Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify Indeed - Get a $75 job credit at indeed.com/profiting Facet - For a limited time Facet will waive $250 enrollment fee for new annual members! Visit facet.com/profiting for details. Industrious - Visit industriousoffice.com and use code PROFITING to get a free week of coworking when you take a tour!   LinkedIn Marketing Solutions - Get a $100 credit on your next campaign at linkedin.com/YAP Kajabi - Get a free 30-day trial to start your business at Kajabi.com/PROFITING   More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting   Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala   Learn more about YAP Media's Services - yapmedia.io/

    YAPClassic: Marshall Goldsmith, What I’ve Learned From 40 Years of Coaching the World’s Most Successful Business Executives

    YAPClassic: Marshall Goldsmith, What I’ve Learned From 40 Years of Coaching the World’s Most Successful Business Executives
    During COVID, Marshall Goldsmith spent several hours every weekend listening to successful people speak about their lives. From these sessions, he learned that even the highest achievers need help finding fulfillment. So, he wrote The Earned Life to address this need, drawing inspiration from Buddhism and his experience as an executive coach. In this episode, Marshall shares practical advice and exercises to help overachievers find personal fulfillment and live without regret. Dr. Marshall Goldsmith is the leading expert on leadership and coaching for behavioral change. He is also the author of several bestsellers, including Triggers and The Earned Life. In this episode, Hala and Marshall will discuss: - Marshall’s childhood and early years  - Marshall’s interpretation of Buddhism - How he uses his Buddhist philosophies in coaching  - The benefits and drawbacks of delayed gratification  - Impermanence and the ‘every breath’ paradigm  - Letting go of past successes - The definition of an earned life  - How regret and fulfillment are polar opposites  - Avoiding the big regrets - Why people don't live their own lives  - The three demands of living an earned life - And other topics…  Dr. Marshall Goldsmith is recognized as the leading expert on leadership and coaching for behavioral change. He has been named one of the top ten business thinkers in the world and the top-rated executive coach at the Thinkers50 ceremony in London since 2011. Marshall is the author of several Wall Street Journal and New York Times #1 bestsellers, including Triggers and What Got You Here Won’t Get You There, which is also the winner of the Harold Longman Award as Best Business Book of the Year. His newest book, The Earned Life: Lose Regret, Choose Fulfillment, was released in May 2022.  Connect with Marshall: Marshall’s Website: https://marshallgoldsmith.com/ Marshall’s LinkedIn: https://www.linkedin.com/in/marshallgoldsmith/ Marshall’s Instagram: https://www.instagram.com/coachgoldsmith/ Marshall’s Twitter: https://twitter.com/coachgoldsmith Marshall’s Facebook: https://www.facebook.com/Marshall.Goldsmith.Library Marshall’s YouTube: https://www.youtube.com/channel/UCtvlM6xRUC_ErV_q1FgUgiA Resources Mentioned:  Marshall’s Book, The Earned Life: Lose Regret, Choose Fulfillment: https://www.amazon.com/Earned-Life-Regret-Choose-Fulfillment/dp/0593237277   YAP Episode 42, Become a Better Leader with Dr. Marshall Goldsmith: https://youngandprofiting.com/42-become-a-better-leader-with-dr-marshall-goldsmith/  Marshall’s New Yorker Profile, “The Better Boss”: https://www.newyorker.com/magazine/2002/04/22/the-better-boss  LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast’ for 30% off at yapmedia.io/course.    Sponsored By: Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify Indeed - Get a $75 job credit at indeed.com/profiting Industrious - Visit industriousoffice.com and use code PROFITING to get a free week of coworking when you take a tour!   LinkedIn Marketing Solutions - Get a $100 credit on your next campaign at linkedin.com/YAP Kajabi - Get a free 30-day trial to start your business at Kajabi.com/PROFITING Rakuten - Start all your shopping at rakuten.com or get the Rakuten app to start saving today!   More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting   Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala   Learn more about YAP Media's Services - yapmedia.io/

    Shruti Joshi: Get Good With Money, Achieve Financial Zen With Personalized Financial Planning | E293

    Shruti Joshi: Get Good With Money, Achieve Financial Zen With Personalized Financial Planning | E293
    Shruti Joshi launched her company just before the COVID-19 pandemic, only to see it crumble. This setback, however, provided a window for her to take on a consulting role at Facet, where her entrepreneurial experiences set her up for success. Before long, she became the company’s COO and later, President. In this episode, Shruti discusses Facet’s mission to democratize financial wellness for millions of Americans and shares strategies for holistic financial planning. Shruti Joshi is the President and COO of Facet, a fintech company disrupting the financial wellness industry. She has been recognized as Wealth Solutions Report’s AAPI Innovator of the Year and one of the top women industry leaders of 2024. In this episode, Hala and Shruti will discuss: - Shruti’s background and early career - Her transition from investor to COO at Facet  - Limitations within the financial planning industry - Why entrepreneurs need professional financial advice - The holistic approach to financial planning - The results of Hala’s financial wellness quiz - How Facet is disrupting financial planning - The role of AI in financial planning - Actionable steps for financial wellness - The importance of fiduciaries for conflict-free advice - The subscription model vs. traditional financial planning fees - Why Certified Financial Planners are the industry gold standard  - And other topics…  Shruti Joshi is the President and COO of Facet, a leading fintech company revolutionizing financial planning with a subscription-based model. Before joining Facet, she founded a peer-to-peer recommendation service and held key roles at Verizon and Altman Solon. She is passionate about democratizing financial planning and making it accessible to everyone. Shruti has been recognized as Wealth Solutions Report’s AAPI Innovator of the Year and one of the top women industry leaders of 2024. A true globetrotter, Shruti has visited over 75 countries and is deeply interested in the psychology of wellness. Connect With Shruti: Shruti’s LinkedIn: https://www.linkedin.com/in/shruti-joshi-282369a/  Shruti’s Twitter: https://twitter.com/shruti_jo  Resources Mentioned: Facet Website: https://facet.com/   Financial Wellness Test: https://facet.com/profiting  LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast’ for 30% off at yapmedia.io/course.   Sponsored By: Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify Indeed - Get a $75 job credit at indeed.com/profiting Industrious - Visit industriousoffice.com and use code PROFITING to get a free week of coworking when you take a tour!   LinkedIn Marketing Solutions - Get a $100 credit on your next campaign at linkedin.com/YAP Kajabi - Get a free 30-day trial to start your business at Kajabi.com/PROFITING Rakuten - Start all your shopping at rakuten.com or get the Rakuten app to start saving today! More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting   Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala   Learn more about YAP Media's Services - yapmedia.io/

    YAPClassic: Alex Hormozi, How To Make Offers So Good People Feel Stupid Saying No

    YAPClassic: Alex Hormozi, How To Make Offers So Good People Feel Stupid Saying No
    One of Alex Hormozi’s portfolio companies was underperforming, and he saw a clear solution—raise prices by 50%. Despite the CEO's resistance, which took nine calls to overcome, they implemented the price increase. The result? The business tripled its profit within three months. Alex knew the key to maximum profitability was delivering maximum value, a lesson he learned from his own mistakes. In this YAPClassic episode, Alex breaks down his value equation and shares strategies for creating irresistible offers. Alex Hormozi is an entrepreneur, philanthropist, and co-founder of Acquisition.com, a portfolio company overseeing multiple businesses. He is the bestselling author of $100M Offers, where he shares strategies for creating irresistible business proposals. In this episode, Hala and Alex will discuss: - Providing high value without cutting prices - Alex’s ‘value equation’ for crafting irresistible offers - The four key drivers of value in business - How to identify profitable markets - Strategies to scale your business rapidly - Focusing on high-return activities for maximum impact - Leveraging high-impact opportunities with minimal effort - Eliminating your side hustles to scale your main business - Techniques to attract and retain loyal customers - And other topics… Alex Hormozi is a first-generation Iranian-American entrepreneur, investor, and philanthropist. In 2013, he started his first brick-and-mortar business. Then, he transitioned from gym ownership to founding GymLaunch, a fitness business consultancy, which expanded to over 4,000 locations within four years. Alongside his wife, Leila, Alex bootstrapped three additional companies, which generated $120 million in sales. Then, the Hormozis founded Acquisition.com through which they manage a portfolio of bootstrapped companies. Alex is the bestselling author of $100M Offers, where he shares strategies for creating irresistible business proposals. He is also the host of The Game podcast.  Connect with Alex: Alex’s Website: https://www.acquisition.com/bio-alex Alex’s LinkedIn: https://www.linkedin.com/in/alexanderhormozi/ Alex’s Twitter: https://twitter.com/AlexHormozi Alex’s Instagram: https://www.instagram.com/hormozi/ Alex’s Facebook: https://www.facebook.com/ahormozi Resources Mentioned: Alex’s Book, $100M Offers: How To Make Offers So Good People Feel Stupid Saying No: https://www.amazon.com/100M-Offers-People-Stupid-Saying/dp/1737475715 YAPClassic: Robert Greene on Decoding the Laws of Human Nature: https://youngandprofiting.com/yapclassic-decoding-the-laws-of-human-nature-with-robert-greene/   LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast’ for 30% off at yapmedia.io/course. Sponsored By: Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify Indeed - Get a $75 job credit at indeed.com/profiting. Yahoo Finance - For comprehensive financial news and analysis, visit YahooFinance.com Kajabi - Get a free 30-day trial to start your business at Kajabi.com/PROFITING LinkedIn Marketing Solutions - Get a $100 credit on your next campaign at linkedin.com/YAP Industrious - Visit industriousoffice.com and use code PROFITING to get a free week of coworking when you take a tour!   More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting   Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala   Learn more about YAP Media's Services - yapmedia.io/

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