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    What the Berkshires Learned by Launching its Own Currency

    enMarch 24, 2017

    Podcast Summary

    • Buying Local vs Economic TheoriesPrincipal Asset Management combines local insights with global expertise, while Berkshires Currency supports local businesses and communities on a hyperlocal scale, challenging traditional economic theories.

      The concept of buying local and the use of local currencies, although often conflicting with traditional economic theories, holds a strong intuitive appeal for many people. Principal Asset Management, a real estate manager, embodies this idea on a global scale by combining local insights with global expertise. Meanwhile, in the Berkshires region of Western Massachusetts, the local currency of the same name has been in use for over a decade. Ellis Maggio, the executive director of the Berkshires Currency and the Center for New Economics, joins us today to discuss this hyperlocal currency and its potential implications on the nature of money and economics. Despite the tension between local purchasing and economic theories, the intuitive appeal of supporting local businesses and communities continues to resonate with people.

    • A locally-focused currency promoting economic development and community prideThe Berkshares currency in Massachusetts fosters economic growth, supports local businesses, and symbolizes community pride through unique designs featuring local heroes and artwork.

      The Berkshares currency, used in the Berkshire region of Massachusetts, is more than just a means of exchange. It's a symbol of pride and connection to the community, with designs featuring local heroes and artwork. The idea behind launching this locally-focused currency was to promote economic development, support local businesses, and foster a sense of community. The currency can be obtained from 16 branches of 4 community banks in the area and can be used for transactions within the Berkshire County. This initiative touches on a long history of local currencies in the US, where banks used to issue their own currencies with symbols representing local industries or significant people. The beautiful designs on the Berkshares make it an attractive and easier tool to use and talk about, and it's part of a tradition that celebrates the unique aspects of a community.

    • Berkshire Economy's Local Currency Boosts Local EconomyThe Berkshire Economy's local currency, Berkshares, encourages local spending, keeps money circulating within the community, and enhances the local multiplier effect by allowing businesses and individuals from neighboring states to participate.

      The Berkshire Economy program offers a local currency, Berkshares, which can be exchanged for goods and services at a one-to-one rate with participating businesses in the region. This system encourages local spending and keeps money circulating within the community, enhancing the local multiplier effect. The use of Berkshares results in more money staying within the local economy compared to spending US dollars. The program aims to be organic and not limited by state lines, allowing businesses and individuals from neighboring states to participate. This initiative not only supports local businesses but also promotes education and symbolism in boosting the local economy. Despite some businesses being located in different states, the program does not get involved in transactions across state lines.

    • Berkshares local currency system's partnership with community banksThe Berkshares local currency system in the Berkshires maintains partnerships with community banks to ensure liquidity and redemption, with Berkshares Incorporated managing accounts at each branch to back circulation.

      The Berkshares local currency system in the Berkshires relies on a close partnership with community banks to ensure the liquidity and redemption of the currency. The system involves Berkshares Incorporated maintaining checking accounts with each branch, with funds from Berkshire purchases going into these accounts to back the circulation of Berkshares. This setup allows for the local currency to function with a degree of liquidity and stability, while also maintaining the democratic governance and community-focused values of the Berkshares currency. Unlike national currencies, the Berkshares system is intentionally decentralized and place-based, with decision-making power resting in the hands of the local community. There is no plan to depeg the currency from the US dollar at this time.

    • Berkshires Economy Project: Local Currency System for Community Self-RelianceThe Berkshires Economy Project is creating a local currency system to increase community self-reliance, respond to local economic conditions, and potentially be backed by local production, making it more resilient to crises.

      The Berkshires Economy Project aims to create a local currency system to increase community self-reliance and respond to local economic conditions more effectively. The structure of this system includes a board of directors elected by members, and the ability to change the exchange rate in response to local feedback. The currency could potentially be depegged from the dollar and backed by local production, making it more resilient to economic crises. However, measures have been taken to prevent arbitrage and manipulation of the exchange rate. The ultimate goal is to create a currency that is not solely reliant on the dollar but rather backed by the production of goods and services within the local economy.

    • Berkshares: A Local Alternative Currency Boosts Community EngagementBerkshares, a local alternative currency in the Berkshires, fosters community engagement and education about the local economy through increased awareness of spending choices and development of educational programs.

      The creation and use of Berkshares, a local alternative currency in the Berkshires region, has led to increased community engagement and education about the local economy. The process of introducing Berkshares involved creating new materials in secret to prevent profiteering, and the currency is difficult to counterfeit due to its high-quality printing. While there have been attempts at counterfeiting, the small community nature of the area makes it an unattractive target. Launched in 2006, the project has led to some notable takeaways, including increased awareness of the human aspect and environmental impact of spending choices, and the development of an educational program for young people to write business plans. The use of Berkshares has also led to conversations about local businesses and the economy, with some establishments reporting positive effects on their business by accepting the currency. Overall, the Berkshares project has been a successful tool for promoting community engagement and education about the local economy.

    • Exploring a local alternative economy with BerksharesBerkshares fosters community ownership, encourages values-driven economic decisions, and aligns with Buddhist economics principles, all while tracking the precise number in circulation.

      The Berkshares economic system serves as an educational tool and a means for community engagement in local economic development. It encourages people to think beyond traditional monetary transactions and consider the importance of regional economies, as well as the values and morals that should guide economic decisions. The Berkshares system is accessible to everyone, fostering a sense of community ownership and control over the local economy. This conversation aligns with the principles of Buddhist economics, which emphasizes the importance of considering the well-being of people and the planet alongside financial prosperity. By using Berkshares, individuals can contribute to a more equitable and values-driven local economy. The number of Berkshares in circulation can be precisely tracked, with currently [number] in existence.

    • A local alternative currency in use in Western MassachusettsThe Berkshire Regional Currency, or Berkshares, allows residents to support local businesses and express values using a local currency, while still using traditional dollars.

      The Berkshire Regional Currency, also known as Berkshares, is a local alternative currency in use in Western Massachusetts. With around 140,000 shares circulating among a population of approximately 130,000 people, it provides an option for residents to support local businesses and express their values, while still allowing the use of traditional dollars. The currency's success lies in its voluntary nature, ensuring no one is compelled to use it. Questions regarding the feasibility of multiple local currencies or the granularity of monetary policy were raised, but the Berkshares experiment offers a unique solution to the divisive issue of free trade. While there might be potential for speculation on the currency's future direction, it is not recommended due to ethical considerations. Overall, the Berkshares project demonstrates the potential for abstract economic concepts to be made tangible and provides a way for individuals to express their values without harming those who do not share the same perspective.

    • Matt Levine and Katie Greifeld Launch New Weekly Podcast on Wall Street FinancePopular Money Stuff newsletter hosts, Matt Levine and Katie Greifeld, bring their expertise to a new weekly podcast discussing Wall Street finance and related topics.

      Two familiar voices from the financial world, Matt Levine and Katie Greifeld, are bringing their popular Money Stuff newsletter to life as a new weekly podcast. The duo, who are also hosts at Bloomberg, will delve into Wall Street finance and other related topics every Friday. Listeners can tune in on Apple Podcasts, Spotify, or any other podcast platform. Additionally, the discussion touched upon the importance of finding purpose and the pursuit of happiness, which was emphasized by Grand Canyon University. The institution believes in equal opportunity and the power of purpose to create positive ripples for future generations.

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