Simple Real Estate Power Tools with Mark Choey
On today's podcast, Mark Choey Co-founder of Climb RE and HighNote Labs uncovers some of the tools he helped develop to create profitable outcomes for real estate professionals everywhere.
Mark founded HighNote (highnote.io), a software platform for the residential real estate industry. His prior experience as a top-producing real estate agent (#2 in condo sales in San Francisco), team leader, brokerage founder, computer engineer, designer, and product gives him unique insights into what makes for great software for real estate. HighNote's first product streamlines the "sales pitching" workflow for real estate agents, helping early users win more listings, offers, and new buyers than ever before.
Key Takeaways From This Podcast
✅ Entrepreneurial Journey: Mark Choey shares his entrepreneurial journey in the real estate industry, starting in 2005 when he moved from New York to San Francisco. He delves into the challenges, victories, and accomplishments he experienced during the real estate boom. The discussion covers his transition from working in emerging technology at Citigroup to becoming a real estate investor and eventually co-founding the successful brokerage "Climb Real Estate."
✅Innovative Brokerage Strategies: Mark explains how he and his partner strategically built Climb Real Estate by focusing on a specific neighborhood in San Francisco, leveraging technology, and adopting unconventional approaches. The brokerage implemented a no-office policy, embraced a mobile setup, and targeted the growing trend of high-rise living in the city. The discussion highlights the importance of structural organization in real estate teams, focusing on buyer agents, listing coordinators, and marketing departments.
✅Post-Brokerage Venture: After Climb Real Estate was acquired by Realogy in 2016, Mark Choey ventured into real estate tech. He identified a problem in the industry related to responding to leads effectively, especially in the context of seller leads. The tool provides insights into client interactions, helping agents stand out and differentiate themselves in a competitive market. Choey emphasizes the importance of addressing problems in the real estate industry through innovative solutions.
innovative solutions.
🚀 About Mark Choey
Mark Choey is a seasoned entrepreneur and real estate innovator with a diverse background in emerging technology and business. Recognized for co-founding the successful brokerage "Climb Real Estate," Choey's entrepreneurial journey spans navigating the real estate boom, implementing innovative strategies, and venturing into real estate tech to address industry challenges.
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Mark Choey: HighNote's Agent Communication Shift
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