beatmaker

From my own experience, it's always best to use platforms like Facebook, Instagram YouTube, or even BeatStars as a way to bring an audience to you, which you can then move into your own ecosystem.

And for me, that might look something like this👇

1). Someone clicks on my Facebook/Instagram ad and goes to a page on my website.

2). Then, I give that person something (usually beats or a training workshop) in exchange for a name, email address, and/or phone number.

3). I then use that phone number and email address to stay in touch and build relationships with the people I work with.

This whole process is part of a bigger system that I developed (called The Producer Funnel), and it's one of the biggest assets to my production team, Legion Beats.

The reason why it's been so beneficial to my business is because it allows me to build relationships with my customers at a high level in my own ecosystem.

And recently, I wanted to get a closer look at how advertising experts use social media platforms to promote their products and build their own audiences...

...so I sat down with advertising specialist Lisanne Murphy to diagnose some problems that music producers (and online businesses in general) are having with their online ads.

She thinks that success in your online business today in 2021 is largely based on how well you can communicate with your customer.

Kinda like what I said earlier with The Producer Funnel, Lisanne, is a strong believer in creating your own platform built to serve your audience.

And while email and text messaging are two of the most effective ways to build community, Lisanne also suggests using tools like Facebook Groups, Slack, or even Discord to keep communication open.

She believes that the goal of running Facebook and Instagram ads should be to get people off of Facebook and Instagram, and onto your own platform so that you can serve them down the road and not just today.

So, if you're new to advertising and are thinking about running some ads for your producer business...

...I'd suggest going into it with the intention to first build trust and relationships with your customers.

Additional Resources:

• Sign up for a FREE producer training at: https://midimoney.com/go
• Connect with Lisanne Murphy on Instagram:  @lisannemurphyhq
• Website:  www.adverthinkingmastery.com

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If you're making beats for rappers and singers, maybe you want to ask your clients why they became musicians in the first place.

You will get a lot of insight into your customer that will help you create strong relationships.

You might also discover a common thread in the answers you get from each person, which you can then use in your messaging to help sell your beats.

Or if you're making mix templates for producers, it might be important to ask why that producer uses a certain DAW over another one in the first place...

Whatever you decide to create and sell, it's important to know the pain points you're taking someone away from.

And if you'd like to learn the questions that Wav Formation asks when he's on the phone with prospective customers, check out the newest episode of the Midi Money Podcast, where we go in-depth about selling on the phone for producers.

I think that knowing how to sell your services is one of the most valuable skills a producer could learn how to master, so make sure you check out that episode asap!

Additional Resources:

• Sign up for a FREE producer training at: https://midimoney.com/go
• Connect with Wav Formation on Instagram:  @wav_formation
• Website:  https://producebeatsartistsbuy.com/

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DJ Flippp talked with me about how he also was unhappy at a certain point in his life due to some conflicts in his personal and professional life...

One of the conflicts he briefly touched on was the fact that he could get sued just for talking about a certain topic... he literally could not speak about it or he'd get in huge legal trouble.

However, he told me as much as he could about the mess that he was in, and he told me how he now stays away from any potential trouble with his music career on the newest episode of the Midi Money Podcast.

If you wanna hear all about that situation OR you just wanna know how full-time music producers find happiness and fulfillment in their own careers, I suggest you check it out!

Additional Resources:

• Sign up for a FREE producer training at: https://midimoney.com/go
• Connect with DJ Flippp on Instagram: @djflippp
• Website:  https://www.808kartel.com/contact-now/

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However, for the longest time, he would have issues with the people that would book studio time with him because they weren't really serious about the work they would do...

He explained to me that clients would show up to just have fun, throw parties, and use his studio as a spot to bring their friends, which was something that was extremely irritating to Flippp.

Later, though, he created a system that would filter out anyone who wasn't really serious about their music careers, which meant he would only be working with the best and/or most serious rappers and singers in the game.

This system uses the marketing principle I just told you about, which is, "when you pay, you pay attention", listen to this episode of the Midi Money Podcast to see how it works for DJ Flippp

Additional Resources:

• Sign up for a FREE producer training at: https://midimoney.com/go
• Connect with DJ Flippp on Instagram: @djflippp
• Website:  https://www.808kartel.com/contact-now/

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However, because there are a lot of rappers and singers looking for beats on YouTube, it also means that there are a lot of producers who are uploading beats to YouTube, and that there are a lot of boats around you trying to catch the same fish.

So, how do you get around all of this competition...❓

Well, the best way to win on YouTube is by standing out, and to do that, you've got to optimize your channel and videos for search without doing what everyone else is doing.

This process is called Search Engine Optimization (SEO), and here are some quick tips for you to implement in your YouTube account immediately.

• 💎 Don't look for the same fish everyone else is looking for; if everyone is trying to rank for Drake Type Beat on YouTube, you might want to try to rank for something else.
• #️⃣ Using a few targeted hashtags in your YouTube Video Description can help you rank higher in YouTube search.
• 🔑 Trying to target too many keywords in one video can hurt your performance in search because YouTube won't know where to correctly place your video.

Many times, getting your channel ranking by being very specific can be much easier than trying to rank for general broad terms, so it is imperative you find your niche on YouTube if you want to start ranking for top keywords using SEO.

Let me know if you decide to use any of these strategies and how well they work for you.

Additional Resources:

• Sign up for a FREE producer training at: https://midimoney.com/go
• Connect with Brainiac Beats on Instagram:  @brainiacbeats
• Connect with Brainiac Beats on YouTube:  Brainiac Beats
• Website:  https://brainiacbeats.com/

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He emphasized the fact that a lot of small businesses only exchange products and services for 💵, and that there are so many other businesses that do that exact same thing...

After that, we then talked about how people can start treating their own music careers as actual businesses and what separates those who are succeeding in music from those who aren't.

The main thing that Rick sees with those who are succeeding is the fact that they understand the fundamentals of the industry AND have built foundations for themselves.

Here's what that looks like...👇

• 📝 understanding and properly collecting publishing
• 💽 using tools like Sound Exchange to claim your streaming royalties
• 📲 putting your music to work for you by releasing it on the right platforms (instead of leaving it in storage where it won't be able to collect royalties for you...)

After reading all this, do you feel like you've correctly built the foundation for your music career?

Additional Resources:

• Sign up for a FREE producer training at: https://midimoney.com/go
• Connect with Rick Barker on Instagram: @rickbarkermusic
• Connect with Rick Barker on YouTube:  Rick Barker
• Website: https://rickbarker.com

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👉 Start Your Own Contest at: https://midimoney.com/contestsecrets

We've used this snowball effect collaboratively to create viral contests and launches, where we basically have people sharing our contests and launches at no cost

Basically, it works like this: 👇

• We create and launch a contest for rappers and singers, who are incentivized to share the contest on various social media platforms through a rewards system.
• Rappers and singers share the contest on their own social media accounts, and get rewarded for sharing by getting access to additional beats or bonus material provided by us.
• As each person shares the contest with their followers and friends, more people see it... and then those people share it with their followers and friends...

The cycle continues, creating a giant snowball that organically continues to get bigger and bigger.

And the best part about this whole process is that it creates an army of affiliates to do all of the sharing for you, essentially at 0 cost...

That's basically the Cliff Notes version of this whole process, though, so if you'd like to get a closer look at using the snowball effect and wanna learn how to apply it in your own business, AD and I dive into it on the newest Midi Money Podcast episode!

Additional Resources:

• Sign up for a FREE producer training at: https://midimoney.com/go
• Connect with AD on Instagram: @annodominibeats
• Connect with AD on YouTube: Anno Domini Beats

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On the newest episode of the Midi Money Podcast RIZR confessed to me that he'd only been DJing for two weeks when he was asked to open as a DJ for Illmind...

This sounded like a great opportunity to get recognition in the music industry, but he'd never spun a record before, and he only considered himself to be a producer at the time.

However, since he realized that this one opportunity could open up more doors for him in the future, RIZR decided to grab a turntable and start practicing.

He ended up performing at that show, which led to even more gigs with Illmind and opened up other shows for him, including one with Just Blaze who was a longtime idol of his.

From there, RIZR has been able to land a Netflix placement and has been apart of projects that charted on iTunes, which he talks about on this episode.

Remember, big futures often disguise themselves as just small opportunities in the present, so it's important to be aware of every door that's opened in front of you, because you never know what they'll lead to. 🚪🔑

Additional Resources:

• Sign up for a FREE producer training at: https://midimoney.com/go
• Connect with RIZR on Instagram:  @rizrmusic
• Connect with RIZR on YouTube: RIZR
• Connect with RIZR on Twitch: RIZRmusic

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You've probably heard that the music industry is all about building relationships, and that who you know can determine your success in the game, but it's a challenge to be able to even work with some of the industry's best.

People commonly think that the quickest way to get to someone who has status in the game is by providing that person with value...

And a lot of times, this is true, but what exactly does "providing value" to someone mean❓

To answer this question, I decided to connect with Realistic on the newest episode of the Midi Money Podcast, where he shares how he was able to work for Sound Oracle and other names like Just Blaze and Talib Kweli.

According to Realistic, here are 3 ways you can provide value to someone so that you can improve your status in the music game...👇

• 💎 Save time for that person
• 💎 Save 💵💵 for that person
• 💎 Make 💵💵 for that person

These might seem like really simple concepts, but they're valid, and a lot of producers tend to get them wrong.

So, if you want to learn exactly how Realistic was able to start working closely with big names in the music industry by getting these 3 networking principles right, make sure you listen to the whole podcast to find out!

Additional Resources:

• Sign up for a FREE producer training at: https://midimoney.com/go
• Connect with Realistic on Instagram:  @realisticproductions
• Connect with Realistic on YouTube: Realistic Productions

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This week’s guest on the Midi Money Podcast has worked with Jay Z, Timbaland, Polow Da Don, Drake, Beyonce and a whole lot more.

Please welcome the talented and legendary Sound Oracle 🙌 I’m super excited for this one, there’s so many 💎💎💎! 

We cover a wide variety of topics including: 

• How Sound Oracle went from jobless, chasing his dream to working with Timbaland in 90 days!
• The importance of automation in your music business.
• Adapting and evolving as a producer and a human, music producer hustle and more!

Additional Resources:

• Sign up for a FREE producer training at: https://midimoney.com/go
• Producer Automation Workshop 👉 midimoney.com/automation
• Connect with SoundOracle on Instagram: @soundoracle
• Connect with SoundOracle on YouTube: SoundOracle

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In the beginning of her music career, Kris didn't intend to be a producer. She started out as a 🎤 singer/songwriter.

She paid producers to produce her demos, but she eventually ran out of money.

Out of financial necessity, she started to learn how to produce for herself on Logic.

As soon she broke that initial barrier to learn another side of music that she has never done before, it empowered her to accomplish all possibilities.

• 00:00 Intro
• 02:45 Kris Bradley Backstory
• 07:0 Don’t get stuck on one thing…
• 18:55 How to put out content & projects at scale?
• 35:49 The REAL way to brand yourself
• 38:37 Are you jack off all trades?
• 42:10 Passion vs Money. Which one to choose?
• 45:50 The key is to do what you love!
• 49:58 What if you had to start from scratch?
• 52:30 Do you feel women are underrepresented in the music producer industry?
• 56:10 Connect with Kris Bradley

Additional Resources:

• Sign up for a FREE producer training at: https://midimoney.com/go
• Connect with Kris Bradley on Instagram: @producelikeaboss
• Connect with Kris Bradley on YouTube: Produce Like A Boss

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Omito had an incredibly early start as a producer. He download FL studios when he was only in the 5th grade 😱 A few years later, he sold his first beat in the 9th grade! 

Then, another 4 years went by with the blink of an eye, and he was making over 💰 30k a year from just selling beats online coming out of high school! 

Omito has progressed even more since this and I'm happy we got to connect. I certainly learned a lot from discussing everything from spending 5 bucks a day on promoting posts to how his first funnel was a total flop. 

I hope you enjoy this episode with Omito Beats as much as I do!

• 00:00 Intro
• 03:00 Story of Omito
• 11:40 Sales process of beat store and funnels
• 18:34 When things go wrong…
• 26:10 Don’t sleep on making tweaks!
• 31:38 Instagram marketing
• 41:15 Spotify Ads
• 45:35 Diversify your strategy
• 49:23 The next thing?
• 52:06 Teaching & collaborations
• 58:00 Connect with Omito

Additional Resources:

• Sign up for a FREE producer training at: https://midimoney.com/go
• Connect with Omito Beats on Instagram: @omitobeats
• Connect with Omito Beats on YouTube: OmitoBeats

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In this episode we dive deep in the story of EdTalenti, his content creation strategy, how to make your content more enjoyable, making sure you never run out of new ideas and always innovating. Discussing how does brand deals work and how you can start doing that now.

• 00:40 Intro
• 02:47 The story of EdTalenti
• 10:32 Shift of music production content
• 15:33 How to come up with ideas for content?
• 28:08 Business model and monetization strategies
• 29:34 The start of Discord server
• 34:53 Video sponsors and how they work
• 38:22 Work environment, focus & productivity
• 44:01 Do you accept all of the opportunities?
• 48:03 How to have an engaging community?
• 51:22 If you had to start from zero, how would you do it?
• 56:59 Connect with EdTalenti

Additional Resources:

• Sign up for a FREE producer training at: https://midimoney.com/go
• Connect with Ed Talenti: @edtalenti

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🎤Vol.01E10 - What I Rep by Havoc feat. Sheek Louch released in 2014 🎤  

🎤  Mr. Ron & The G-Man  🎤 The Scholar & The Purist 🎤 Reviewing 1000 songs 🎤

SUPPORT US /  BUY US A COFFEE  ☕ https://www.buymeacoffee.com/40yearsofhiphop

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Stay in touch with 40 Years of Hip Hop...
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Don't forget party people, if you like this video please "LIKE", "FAVORITE" and "SHARE" it with your friends to show your support - it really helps us out! You can even re-publish our video on your website, blog, or channel.  

On this episode WLPWR and Brian Onrea sit down with Focus to discuss the future of producers, how to survive in the streaming age + more. Mark Byrd and CJ Plays join the conversation to discuss the current state of the music industry and how you can position yourself for success in it.

Watch the podcast on YouTube here:
https://youtu.be/FZP_owfbjUk

Follow us:

https://instagram.com/FreeGamePodcast

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https://instagram.com/WLPWR

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Video shot & edited by:

Bryan Rucker

https://instagram.com/JustRuckCreative

Audio recorded by: 

Ryan Bars 

https://instagram.com/iamryanbars