email marketing tools

94 - Teamwork makes the dream work. 

Sure it’s cliche, but it’s also true. Collaboration is what keeps companies together. This week, Vira is joined by Flowium’s COO, Amara Ricord! We couldn’t think of a better guest to help tackle today’s topic: Collaboration tech tools for your business. 

Amara is the queen of collaboration. Her expertise has shaped everything we do at Flowium. We’re a truly global team. Managing is hard enough across a table, let alone time zones and continents. 

We’re all about finding the intersections between emerging technology and human insights. That’s the collaboration sweet spot, especially with hybrid work looking like it’s here to stay. 

So let’s get collaborating!

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

Building an email list but getting really bad engagement? In this episode, I am going to share with you 3 tips that are extremely effective when it comes to keeping your list fresh and active. Be sure to take a look at one of my recent blog posts called "Email Marketing and Why Using Social Media Alone Is Very Dangerous For Your Business"

You can check it out here: https://markharbert.com/building-your-email-list/

Let's dive into the email marketing talk, where I spill the beans on where we all go wrong. I'm breaking it down into three must-dos if you want to rock email marketing without crashing and burning.

First off, let's talk about not ditching your OG subscribers – you know, the folks already on your list. I call them "my children." Yep, gotta love that analogy. Basically, I say feed them first before thinking of expanding my email fam. It's like making sure my house is solid before inviting more folks over. Neglecting my day-one subscribers can mess up my open rates and the whole vibe of my email list.

Then, there's a reality check on promises. It's not a done deal the moment someone hops on my list or buys something. Nope, it's a journey, and my job is to guide them through it. It's like saying, "Hey, I'm here for you, let's get stuff done together." I warn against dropping the ball after the sale – I gotta help them use what they got from me. Otherwise, they're just gonna ghost me.

Lastly, let's hit the truth about segmentation. Yeah, it's cool, but not if you're doing it just for the heck of it. I advise against going nuts with segments without a game plan. It's all about having a clear path for my customers, not confusing them with a zillion different segments. The real magic, I say, is in keeping it consistent and building a genuine relationship with my audience.

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Looking for access to my entire book recommendation library? Check out my Amazon Storefront -- your hub for a curated collection of transformative books covering business, marketing, mindset, and personal development. Shop HERE 📖

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Discover the secrets to building lasting relationships with your customers and boosting your retention with The Last Customer Journey - a 5-part video series designed to help you master a relationship-based marketing approach. 

With actionable insights and proven strategies, you'll learn how to connect with your audience on a deeper level, establish know, like, and trust, and create an unforgettable customer experience that keeps them coming back for more. 

Don't miss this opportunity to transform your business and take your customer relationships to the next level. Sign up now for this free series!

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If you have any questions or comments about the episode, I’d love to hear from you! Send me a DM over on Instagram @itsgeorgebryant or pop on over to our free Facebook community, Relationship Beat Algorithms.

In this episode of the Mind to I Show, I share insights on the PIP method for designing effective customer journeys. Having recently moved across the country, I reflect on the experience and emphasize the importance of authenticity and human connection in marketing. 

I discuss the planning phase, focusing on identifying the audience, determining the desired actions, and planning the customer's journey. I then delve into the intentionality phase, highlighting the significance of cadence and reflection on what's working and what needs adjustment. 

Finally, I stress the importance of patience, acknowledging that the goal is not to convert everyone immediately but to nurture and support customers at their own pace. Tune in for valuable tips on creating successful customer journeys and the power of relationships in marketing.

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Looking for access to my entire book recommendation library? Check out my Amazon Storefront -- your hub for a curated collection of transformative books covering business, marketing, mindset, and personal development. Shop HERE 📖

—

Discover the secrets to building lasting relationships with your customers and boosting your retention with The Last Customer Journey - a 5-part video series designed to help you master a relationship-based marketing approach. 

With actionable insights and proven strategies, you'll learn how to connect with your audience on a deeper level, establish know, like, and trust, and create an unforgettable customer experience that keeps them coming back for more. 

Don't miss this opportunity to transform your business and take your customer relationships to the next level. Sign up now for this free series!

—

If you have any questions or comments about the episode, I’d love to hear from you! Send me a DM over on Instagram @itsgeorgebryant or pop on over to our free Facebook community, Relationship Beat Algorithms.

#013 Email marketing contributes to more revenue, on average, than ANY other form of digital marketing. The average return, across all industries is 4,400%!

That means for every $1 put into email marketing, that business will get $44 back. That is insane!

That is why on today's episode I brought on Rahul Choudhary to talk to us about email marketing.

In this episode, we discuss:

• How to grow your email list (even if you haven't started yet)
• Using lead magnets and content upgrades (and what they are)
• Tools to help you with email marketing (our favorites)
• How you can improve your email marketing

If you want to find any of the links discussed in this episode, make sure you check out the Episode 13 Show Notes.


Where are you in your email marketing journey?

Let me know over in the community - Nine-Five Nation.