john morris

On this episode of the In the Club Podcast by Club Colors, we feature Benjamin Williams, the Assistant Dean of Students at Miami University, as well as Chris Jaeger, the Strategic Development Manager of Club Colors. Benjamin gives his insights on what it means to be an educator these days and what he sees as the strengths and weaknesses of Gen Z.

Benjamin shares the challenges of messaging students as this group of people changes every 4 years. However, despite that, the basics of building up younger people remain the same: show authenticity to get authenticity, relationships remain the most important thing, and growth happens after failure—so don't be afraid to take risks!   

HIGHLIGHT QUOTES

Fear of failure disregards the fact that you CAN succeed - Benjamin: "I wouldn't be where I am today in my career if I hadn't been willing to fail. Taking risks and innovating means you're going to try something and it might not work. And if you're so afraid of what might not work, then you're going to be stuck in a job you don't like, in a place you don't like, doing things you don't like because you're afraid of what happens if you fail. But what if you succeed?"

The number 1 skill to learn is relationship-building - Benjamin: "Put me in a room with strangers, I'm here for it. You don't have to be that, but you can for yourself as an individual figure out, well, how am I going to approach this person? What is my default elevator pitch? How do I want to start that conversation? And you build that skill, you practice it with people in your friend group and others. You just find it because you can go so much farther with relationships than anything else."

Connect with our awesome guests: 

Benjamin | Chris

If you enjoyed this episode, please leave us a review on your favorite podcasting platform. We really appreciate it!

On this episode of the In the Club Podcast by Club Colors, we feature Joseph "Joe" Johnston, the CEO of M.I.I. Professional Speaking. He takes a deep dive into his why and gives tips to aspiring speakers in jumpstarting their careers.

It is not only about having a story but having the ability to convey it in an engaging and inspiring manner. Joe's goal is to provoke action in the audience in a creative way that is unique to them, ultimately helping create positive change in their lives.

Joe teaches about third-party persuasion and how speakers must tailor their story and message to fit a brand's needs, and then communicate the brand's goals and objectives to their audience. He also shines a light on mental health and how important it is to talk about it through his platform.

HIGHLIGHT QUOTES

Get experience to become a successful professional speaker - Joe: "You want to be like, Hey, I got this down. I know how to do this. I am a professional. And so you're going to feel more comfortable the more reps you get, and you're going to be a more marketable asset. The more success you have, the better that you're on at your own craft, the better that your message is. It's going to be easier to sell yourself and to get yourself on stages as opposed to just kind of starting out from scratch and trying to start from there."

Practice a speech the way you practice a comedy skit - Joe: "The art of speaking, it's very similar to comedy. It's like you got to be fresh, man. You got to be doing that material all the time. John, my best speeches are when I've gone on the road for 2, 3 weeks, I've done the speech 2, 3, 4 times. Dude, by that fourth speech, knock it out of the park."

Connect with Joe for events and speaking opportunities: 

LinkedIn | Instagram | Website

On this episode of the In the Club Podcast by Club Colors, we introduce our very own Adam Stoczynski and Jason Heiss, both Division Managers, as they share their thoughts on genuinely caring for your customer and telling brand stories that make the client the hero of their story.

They talk about evolving alongside the emergence of tech like AI and how the Club Colors company culture takes pride in giving others a sense of purpose. Looking into the future, Adam and Jason also talk about their vision for the company in providing a one-stop premium service that creates inspiring brand experiences.  

HIGHLIGHT QUOTES

Story selling looks beyond just product and into the "why" - Jason: "Especially in our space, it's very big on relationship selling and story selling, making a connection. The product helps, it's a deliverable, it's part of what the execution is, but I think if you look back in our history, we were very known as just product, product, product, product. I think the sales evolved into purpose; do you care about the why and your client at a deeper level that they feel the connection enough to now support your brand."

Sell effectively with third-party persuasion - Adam: "Getting away from that transaction and just telling stories, I think we sell in a third-party way, never telling you what I'm going to be able to do for you, but I am going to tell you about things I've done for other people."

Connect with Adam and Jason and learn about open SDR positions at Club Colors: 

Adam | Jason | Website

On this episode of the In the Club Podcast by Club Colors, we feature Michael Goncalves, the Vice President of Business Development at EZRA Coaching. Knowledge blindness is our inability to see the things we're good at naturally, and this is where a coach comes in handy to realign perspectives.

Ezra discusses the Knowing-Doing Gap and how to narrow it down through self-reflection on the competencies that are lacking to bridge that gap. He also digs into the universality of coaching as different companies have relatively the same goals, and similarly, the mindset needed to succeed is industry agnostic.   

Investing in people remains the most common denominator among Ezra's most successful clients. He shares how they help sales enablement folks realize their targets and get adoption on tools that truly help the end users.

HIGHLIGHT QUOTES

Knowledge blindness hides our natural talents from us - Michael: "We always think of knowledge as power, yes, but if you don't know you have that knowledge, then it's not powerful because you're not necessarily utilizing it. And of course, we can tap into coaching helps identify look, where am I strong, where am I weak, and let me work on what I need to work on to get to where I want to go."

EZRA helps sales enablement drive adoption rates - Michael: "What's even more powerful than that, when the folks utilizing it, when it's from their mouth, their words, their feedback that says this thing is incredible, and we have plenty of that data to show that look, here's the adoption, here's the feedback, here's the impact it's made. Because I can say it's great, the person who bought it on the enablement side can say it's great. Of course, they're going to say it's great, but the people actually using it, when they say it's great and they share the impact it's had, different story."

Achieve big things by focusing on the small things - Michael: "How do we stay focused on the big things? I always say, forget the big things. When you're playing a football game, you're not staring at the scoreboard. You're staring at your opponent. You're looking at the line. You're visualizing your route. You're doing all the things you must do because if you do that well, the scoreboard will reflect that."

Connect with Michael in the links below:

LinkedIn| Website

This episode of the In The Club Podcast by Club Colors Season 2 features our very own Co-CEO Cris Tase. Today, he shares the relaunch of Green Week, a Club Colors initiative that aims to get new recruits into our culture as soon as possible.

He talks about the reality that happy and engaged employees perform better and how a team united behind the mission vision creates a significant impact. Cris also shares how he builds the team based on empathy and trust and the satisfaction of giving qualified people the chance to do great things.

Cris and John discuss other huge updates too like their sales kickoff and the launch of DesignLab, as well as some of the standout growth they have seen in their people. Cris also digs into leadership and how Club Colors values mentorship, growing new leaders with character, and making dreams come true.

HIGHLIGHT QUOTES

Green Week welcomes new recruits into the Club Colors culture - Cris: "You go through the culture piece, the history of the organization just the jargon of this is what we are. You've seen us through a lot of different vehicles but this is who we are. And then lastly, they do job shadowing, they get to spend some time in all the different functional groups, and it ends with a lunch at the end of Green Week."

Give people a chance to be the best version of themselves - Cris: "Skillset is one thing. I think the way people work is a different thing, and the way people want to work with others is a third component. You never know if somebody wasn't given the opportunity or if they've had the opportunity if they just didn't have the right timing and the right teammates to bring that opportunity to fruition. So I think for us it's always about giving them the ability, giving anybody on the team the ability to speak their mind, share their dreams, and also take a chance."

Find more about Cris and connect with Club Colors in the links below:

LinkedIn | Club Colors

Welcome to the inaugural episode of Season 2 of the In The Club Podcast by Club Colors. Today we feature our DesignLab Managers, Nicole Berthold, and Charlene Guthrie, as they share their friendship and natural similarities in design values and philosophies.

They talk about how DesignLab creates the feeling that brands want to evoke, as well as the exciting new projects they are working on today. From spatial branding to videography, Nicole and Charlene showcase the amazing work they create.

John also highlights the soft costs of increasing productivity, such as camaraderie and emotion, and how spatial branding helps brings this all together. He also fires off In the Club's brand new segment called The Hot Iron with JMO which features rapid-fire questions for 2 minutes sprinkled with lots of personal branding and stories.    

HIGHLIGHT QUOTES

Have the tenacity and determination to treat your sales job as your own business - Nicole: "An additional premium resource to working and partnering with Club Colors is you have access to DesignLab, which is a full-experience brand marketing team. So we're ultimately working as an extension of your brand and making sure that your overall vision is being perceived in the marketplace."

Spatial branding helps create the culture behind a company - Nicole: "For spatial, it's creating a space that people are going to want to be in but there's also a new trend that's in the promotional products industry that's called RTO. So you have the option to go into the office, but you don't have a set spot... it's an open environment, but if you are also having those spaces, I think having the environmental branding is going to encourage that."

The physical office must reflect the values of your brand - John: "I think that's the important thing when you're talking about spatial branding is you're showing a reflection of your brand internally that is saying this is who we are. This is what we're about. This is how we want you to feel when you walk into the building. This is how employees walk into the building and get a sense of pride."

Connect with Nicole and Charlene in the links below:

LinkedIn (Nicole) | LinkedIn (Charlene)

This is the final episode of the In The Club Podcast by Club Colors for 2022! John looks back on the year that was and the many amazing guests who shared their expertise on the show. He also reflects on his own personal areas of growth and the progress he has already made.

From this point on entering 2023, it's all about progressing and telling brand stories through video creation, brand champions, and podcasts, as well as going all out with the Club Colors Design Lab as an agency that creates attention for clients' organizations.

HIGHLIGHT QUOTES

2022 has been a journey on personal strengths and weaknesses - John: "2022 has been a journey for me personally in trying to look at my weaknesses as something to build on, and look at my strengths as something to be proud of. And I hope that you will do the same thing."

Level Up is a core value of Club Colors - John: "We have a core value here at Club Colors: level up. And leveling up doesn't always mean getting a promotion. Leveling up doesn't always mean getting a bigger paycheck. Sometimes leveling up simply means taking your day-to-day operations and telling that story on a much deeper level so people feel something and that will naturally progress into more conversion, more results, more collaboration, and ultimately more success for the organization." 

Connect with John and Club Colors in the links below:

LinkedIn | Website

In the Club by Club Colors is sponsored by our proud partner:

Maple Ridge Farms | mapleridge.com

Any use or republishing of this content without Club Colors express written consent is prohibited.

In the Season 1 Finale we click our vocal heels to the tune of  dancing narcissists, learn a brand new way to say fuck you and discuss Spirited.

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This episode of the In The Club Podcast by Club Colors features Joe Tomal, Head of Global Enterprise Sales at Convincely. Joe starts today's conversation by sharing the company's expansion to North America, a milestone, and how they bring to this new market their gamified customer engagement methods.

Joe also discusses how they conduct their A/B testing to provide constantly updated data on how their customers want to be sold to. This not only gives back more accurate data for marketing and sales but ultimately gives the customer an overall better buying experience. Joe also gives his tips on tenacity and motivation so sellers can make their job their own business and find success.

HIGHLIGHT QUOTES

Have the tenacity and determination to treat your sales job as your own business - Joe: "I think a lot of it is just tenacity, motivation, and determination. I think you have to be in a position where you're always one that stays focused. But you always have to treat it like as your own business. And I know people always say that, it's kind of cliche, but think about it. If you decided to take the career in sales, you have to treat it as your own business."

Connect with Joe in the links below:

LinkedIn | Website

In the Club by Club Colors is sponsored by our proud partner:

Maple Ridge Farms | mapleridge.com

Any use or republishing of this content without Club Colors express written consent is prohibited.

This episode of the In The Club Podcast by Club Colors features Jason Reinhardt, Co-Founder, and CCO at BRIKL. He shares how embracing technology is the hardest part because, if it was truly difficult, it would not be possible for BRIKL to be in business.

He talks about how he automated many seemingly small sales processes and created an internal environment founded on collective effort. Jason digs into actionable ways to drum up engagement from your team, as well as leadership lessons from running marathons.

Jason also discusses their drive for standardization by joining hackathons and focusing not just on their buyer's experience, but the end-user's experience. John adds that offering solutions that create the best outcomes for clients' brands is what compels clients to keep coming back.

HIGHLIGHT QUOTES

A collective effort to create the best outcome for the client - Jason: "I changed one thing and one thing only. Everything done in our sales department is a collective effort and everything that's divided, any bonuses, anything we're doing is a collective effort. And what happens is, once I get my foundation in, I never have to hire anybody. The team does."

End-users prefer convenience over the complexity of choices - John: "In this field, it's about the experience. Could I say I want apparel, promo, hashtags, content creation, kitting, fulfillment, and all of it, could I just give all of that to you and get the same exact experience every single time? That, ideally, is what an end-user wants." 

Don't give buyers choices, give them guidance - Jason: "If you're a professional salesperson, you understand the industry and you can guide your clients. And I only like to work with professional salespeople because I do want guidance. I didn't come here to tell you what to do. It's your product... you do this for a living, where are the blind spots that I'm missing?"

Connect with Jason in the links below:

LinkedIn | Website

In the Club by Club Colors is sponsored by our proud partner:

Maple Ridge Farms | mapleridge.com

Any use or republishing of this content without Club Colors express written consent is prohibited.

This episode of the In The Cl ub Podcast by Club Colors features Pete Durand, Chief Executive Officer of Cruxible Partners and host of the Eating Crows Podcast. More and more people are utilizing LinkedIn and building their brand through content creation. It's never too late to start investing in your brand, but you should start now!

Pete joins the show to talk about Cruxible Partners and how the Eating Crows Podcast came about. He shares valuable insight on weathering through an economic crisis and how you can stand out during these times. He also talks about why creating a branding experience is integral as a business owner, recruiter, or even as a job candidate.

HIGHLIGHTS

• How Cruxible Partners came about
• Recruiters that are saying that they're doing what they're not doing will be found out
• How folks can separate themselves from competition during economic crises
• Pete's time working with Alex B Sheridan
• Setting a goal for LinkedIn interactions
• Creating an event-driven branding experience

QUOTES

Pete on creating a culture whether for remote work or in the office: "Again it's back to the roles and the type of culture. And you have to see the leadership walk the talk. They walk the halls. Do they really care? Are they hoping you succeed so that everybody succeeds? That's exhausting by the way. I don't think people realize that's hard to do."

If you haven't invested in your brand already, you're almost screwed, says Pete: "You're going to go quiet, then you're already far too quiet. And if any of your competitors that have built a brand and their employees truly like working there, even in a tough downturn, know that their friend got let go and understand it and still believe in a brand, they will succeed."

Key principles of inspiration that Pete has gained over time: "Never stop learning. There was a period of time when I was running one of my first start-ups and about five years I got so busy and deep into the business that I stopped seeking mentors, I was just trying to survive. I just realized I wasn't improving, it wasn't helping the company and my family and I had some mentors and good people in my life that took me on the side."

Connect with Pete in the links below:

• LinkedIn: https://www.linkedin.com/in/petedurand/
• Eating Crows Podcast

In the Club by Club Colors is sponsored by our proud partners:

Maple Ridge Farms | mapleridge.com

Any use or republishing of this content without Club Colors express written consent is prohibited.

This episode of the In The Club Podcast by Club Colors features Ricky "The Recruiter" Camacho, Senior Talent Advisor at FreightVana. Content creation can go with marketing, recruiting, promoting a brand, shaping company culture, and many more.

Ricky joins the show to talk about combining recruiting with content creation to turn the whole process into a consistent pipeline of opportunities and find the best people for a company. She shares the creative decisions that go into content creation for FreightVana and the main pillars of the company that sets it apart.

HIGHLIGHTS

• The creative process of producing and putting out content
• How FreightVana stands out
• What it means to define clarity of culture for recruiting
• The biggest challenges of growing the organization

QUOTES

Creating original and intentional content that hits - Ricky: "I will probably record anywhere from 6 to 12 videos and that doesn't necessarily mean that I have the content to go over it or the niche yet. But I typically watch the video a handful of times and usually, when the idea dawns on me, it starts with something small and I figure out how this is going to apply to this one topic."

Transparency being one of the main pillars at FreightVana - Ricky: "We tell our customers more numbers and data than any other brokerage ever and I know that for a fact. Brokers typically like to keep their secrets so we are one of the only, if not the only, brokerage that is extremely transparent with everything that goes on with operations."

On the biggest challenges in growing the company - Ricky: "We were having problems with, ironically, supply chain like getting people's laptops in time for their start dates. But we sat down and decided what that process was going to look like, how our new hires would get the most information and have the best foundation within the first couple of weeks."

Connect with Ricky in the links below:

• LinkedIn: https://www.linkedin.com/in/rickytherecruiter/
• Website: https://freightvana.io/
• Tiktok: https://www.tiktok.com/@rickytherecruiter?lang=en

In the Club by Club Colors is sponsored by our proud partners:

Maple Ridge Farms | mapleridge.com

Any use or republishing of this content without Club Colors express written consent is prohibited.

This episode of the In The Club Podcast by Club Colors features Leah Treleven, CEO and Founder of Sweethaven Tonics. Whether you want to increase your wow factor when speaking with potential business partners or simply having unique gifts and giveaways to clients, leading with experience is always the way to go.

Leah talks about how she came up with the products for Sweethaven Tonics, the first sale, and real-life examples of what it actually means to lead with experience. She also shares her insight into controlling growth and enjoying the journey of being helped by people along the way.

HIGHLIGHTS

• Leah's journey from being a teacher to creating experiences selling cocktails
• Customizations that corporations have done with Sweethaven Tonics
• Controlling explosive growth and making sure everything keeps up
• Approaching responsibilities with work-life harmony

QUOTES

Using the product from either the B2C or B2B standpoint - Leah: "You guys always talk about leading with experience. It's not about products, it's about experiences. This is an experience. Give a sampler kit and you are giving an evening of drinks or whatever kind they want to make."

Working with an herb farmer and connecting them with other producers - Leah: "As an entrepreneur, the more that I learn, I'm so excited that what motivates me to learn more is that I can meet another entrepreneur and smooth out this road for them."

On the difference between work-life balance and work-life harmony - Leah: "It's really hard, work-life balance. When you're really committed to something and something's so exciting and for us, we want to grow it fast because it's a great acquisition and that's the goal. But it's a hard push."

Connect with Leah in the links below:

• LinkedIn: https://www.linkedin.com/in/leah-treleven-27a28b207/
• Website: https://www.sweethaventonics.com/

In the Club by Club Colors is sponsored by our proud partners:

Salescast | salescast.co

Fossa Apparel | fossaapparel.com

Any use or republishing of this content without Club Colors express written consent is prohibited.

This episode of the In The Club Podcast by Club Colors features Natalie Boyatt, Founder and CEO of Bevee. There's always that anxiety of having to carry something in a cardboard carrier that you may spill on yourself or another person.

Natalie talks about how this ultimately led her to realize the necessity for a secure and compact carrier that can also house more than two drinks. She shares about creating a product that brings her joy while also facing the challenge of presenting a new idea to the market.

HIGHLIGHTS

• The different situations that led Natalie to Bevee
• Breaking into the promotional product space and being a woman in business
• The challenge of moving away from the norm with a new product
• The most gratifying and difficult parts of Natalie's journey

QUOTES

Making products with the commitment to make the world a better place - Natalie: "If anybody can live their best life, it doesn't have to be creating products, it could be whatever they have a passion about. I'm all about living an up-the-neck and happy life. We all have that option in front of us."

Understand that the challenging phases of life lead you to the present - Natalie: "I think our life's journey is not meant to be all happiness. I think it's through some of those adversities and how you pivot, change, and deal with them, is what is meant to ultimately put you in your path, and then that's where you really find your true happiness."

On selling a "new" product - Natalie: "It's the challenge of having to let the world know that there's a new concept. Everyone's used to walking into a Starbucks and getting those cardboard drink carriers. And so it's the same challenge that I'm now having to go through because I'm having to create the acceptance that there is an alternative."

Connect with Natalie in the links below:

• LinkedIn: https://www.linkedin.com/in/natalie-boyatt-92959294/
• Website: https://bevee.com/

In the Club by Club Colors is sponsored by our proud partner:

Maple Ridge Farms | mapleridge.com

Any use or republishing of this content without Club Colors express written consent is prohibited.

Zach & Zo journey to Prohibition Era America. A time of sensational crime and gangsters. It was a time made for bold men who laughed in the face of danger. It was a time made for a man such as Johnny Dangerously, and he will make you laugh. That's right: before Michael Keaton fought crime he was the world's most lovable crime bosses.

Episode Timestamps

Opening Credits . . . . . . 00:29:55

Favorite Parts . . . . . . . . 00:46:15

Trivia . . . . . . . . . . . . . . .  01:20:09

Critics' Thoughts . . . . . 01:47:21

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This episode of the In The Club Podcast by Club Colors features your host, John Morris, Executive Director of Brand. There are 4 main keys that drive your brand and nurture your team culture. John discusses starting an online company brand store, implementing repeatable promotional programs, offering multi-level welcome kits, and choosing premium over volume. He provides tangible examples of how each key excites company employees and transforms them into brand champions. 

HIGHLIGHTS

The 4 keys that drive your brand: 

• An elite online brand store
• Repeatable promotional branded apparel programs
• Multi-level welcome kits
• Go premium over volume

QUOTES

Use premium apparel to incentivize stellar performance - John: "For those that meet or exceed standards of performance, you don't always have to give them a bonus check. Give them a credit to the company online store. Two things happen. Number one, they feel great because they're rewarded with something—and everybody likes an incentive—but what's the dual impact? The dual impact is they're going to go on your online store, purchase something with your logo on it, and become a walking billboard for your organization."

Branded merch makes you extraordinary at the ordinary - John: "It's not going to save the world. It's not going to cure cancer. And, quite honestly, it's not going to increase your sales by 50%. It's not going to help your people close better. It's not going to drive your leads by 800% in a year. It's not happening. What it will do though, it will help you to become extraordinary at the ordinary as it relates to branding."

Leaders must grow the company by creating brand champions - John: "If you're a CMO, executive director of HR, executive VP of HR, tip of spear executive, chief revenue officer, executive vice president of sales, whatever, you're trying to really take the company on the next level and build value in the organization. A great way to build value in your organization is to have the people really, really be advocates and evangelists, brand champions, for the organization."

In the Club by Club Colors is sponsored by our proud partner:

Maple Ridge Farms | mapleridge.com

Any use or republishing of this content without Club Colors express written consent is prohibited.

This episode of the In The Club Podcast by Club Colors features Jamie Shanks, CEO at Pipeline Signals and Sales for Life, as well as the author of Social Selling Mastery and SPEAR Selling. Jamie coined the term "social selling" and he explains how to listen to relationship signals which allow you to prospect better.

He talks about the process of reverse-engineering your customers to find out who else is most ready to buy and prioritize them. Jamie also addresses account managers and urges them to use video, take stories from the road, and have monthly feedback loops with clients.

HIGHLIGHTS

• Account selection and prioritization are sellers' biggest time vampires
• Tune into relationship signals to prioritize prospects smartly
• Account managers: Reverse-engineer customers and use video
• Take stories from the road and perform monthly feedback loops

QUOTES

Seller classification as A, B, and C players - Jamie: "They (Gartner) classified sellers as A players, B players, and C players. And the mathematics was 20% of the sellers are A players, they can do almost anything and they'll be successful. And then you have a cohort of above 50% of the market which are B players. They are a series of on and off changes."

"And then you have the C players who are just grasping at straws. The problem is that the B players are not willing to put in the time, money, and energy to either self-educate or be educated properly."

Use video because it offers 3 advantages over the written word - Jamie: I would highly recommend that they look at video because it offers 3 things that the written word can't. Number 1, it allows you to humanize yourself. People buy from people. 

So you've got to understand that somebody's 10 times more likely to like you if they knew who you were, in a way. Number 2 is it allows you to tell stories in a really condensed way. In case of synthesis, a complex piece of information and tell in a 1-minute story. And then the third is tracking buy intent."

Connect with Jamie and get his books in the links below:

• LinkedIn: https://www.linkedin.com/in/jamestshanks/
• Amazon author page: https://www.amazon.com/Jamie-Shanks/e/B01KIN6XFE%3F

In the Club by Club Colors is sponsored by our proud partner:

Maple Ridge Farms | mapleridge.com

Any use or republishing of this content without Club Colors express written consent is prohibited.

This episode of the In The Club Podcast by Club Colors features your host, John Morris, Executive Director of Brand. Personal brands and social selling tremendously impact your influence to sell. You can start this by supporting your own company social media channels, commenting on the content of others, identifying brands you would like to do business with, and engaging with them. And then, once your confidence has built up, hop over to podcasting for even greater effect.

HIGHLIGHTS

John - Personal brands and social selling will become part of KPIs:

“My prediction is that new generations of CEOs right now that might be at a lower C-suite level are going to start to make social presence, personal brands, and content creation not something that is a nice to have or an above and beyond, but they are going to start to recognize the impact that influence has, and they're going to make it part of the KPIs.”

John - Start your personal brand with content:

“Start with copywrite. Write down a problem that your clients or prospective clients have, tell a story about how you solve that problem for another client, third-person perspective, and how you are excited and proud to represent your brand in that way.”

In the Club by Club Colors is sponsored by our proud partner:

Maple Ridge Farms | mapleridge.com

Any use or republishing of this content without Club Colors express written consent is prohibited.

This episode of the In The Club Podcast by Club Colors features Dan Klein and Patrick Tannous, Founders of Tiesta Tea. They share their unique relationship as lifelong friends turned co-founders and the genesis of Tiesta Tea. They recall the grind they went through to build a brand that resonates across generations. Through the highs and lows, Tiesta Tea remained true to its core identity and didn’t compromise in offering the best that tea can be in both flavor and function.

HIGHLIGHTS

• Learning about tea and the functional beverage category in Prague
• Brand challenges and knowing who your ideal customer is
• Brand story and creating a culture around tea
• A goal to erase the stigma of coffee versus tea

QUOTES

Creating a functional beverage that appeals across generations Dan: Primarily, there's 5 things that tea can do that each tea can fall under. There's energy, so we call that Energizer. There's teas that'll help you lose weight, Slenderizer. There's teas that boost your immune system, Immunity. There's teas that help you with high levels of antioxidants, we call that Eternity. And then there's teas that help you relax, and we call those Relaxers."

Getting direction and focus on doing only what Tiesta Tea is best at Dan "Loose lease tea is exactly who we are and that's where we're best at and that's what we have been best at. It doesn't mean that we're not innovating, it just means that we're focusing on a certain area of the market that we know we're best at."

A goal to erase the negative stigma around tea Patrick: "I want to erase the stigma. I hate when people say I'm not a tea drinker. One of the goals is when you try the watermelon tea, you can't say you don't like it. If you don't like it, you don't like fruity... In five years I would hope that, with the expanded distribution and education, that we can get past that stigma of either I'm either a tea drinker or not. That would be mission accomplished."

Connect with Dan and Patrick by clicking the links below:

• LinkedIn (Dan): https://www.linkedin.com/in/danpklein/
• LinkedIn (Patrick): https://www.linkedin.com/in/patrick-tannous-678bb521/
• Website: https://tiestatea.com/

In the Club by Club Colors is sponsored by our proud partner:

Maple Ridge Farms | mapleridge.com

Any use or republishing of this content without Club Colors express written consent is prohibited.

This episode of the In The Club Podcast by Club Colors features Chris Decker, Founder and CEO of Salescast. Podcasting provides a direct line between the podcaster and the audience. As such, companies should tap into this resource because of the wealth of potential it offers. 

Chris shares how driving content-led growth is rooted in authenticity and that being human is what creates the connection that earns and retains listeners. He also dives into why the pursuit of perfection will make you miss out on the chance to even begin your own success as a communicator and personal brand.

HIGHLIGHTS

• Content-led growth: Don't forget the person behind the listener
• Understand how social media works
• Be authentic: Human beings are rooted in communication
• Growing Salescast and embracing how it evolves

QUOTES

Massive growth is at the intersection of three things Chris: "This is at the intersection of skill, value, and passion. If you have those three things, what can you become the best in the world at? What can you be the most passionate about? And what's going to drive economic value?"

Don't rely on social media algorithms to reach your audience "Demand generation plus outbound activity. Reaching out to them. You can't do that if you don't have a means of communication directly with that person. There's no way to, like you said, hit your entire LinkedIn following. They're going to send to 10% of your audience at first."

Make your podcast a success by sharing what truly interests you Chris: "The number one reason why people quit is because they invented something that they thought other people wanted. My challenge for you is to share what you find interesting with other people. What you find interesting."

Connect with Chris and Salescast by clicking the links below:

• LinkedIn: https://www.linkedin.com/in/decker-christopher/
• Website: https://www.salescast.co/

In the Club by Club Colors is sponsored by our proud partner:

Maple Ridge Farms | mapleridge.com

Any use or republishing of this content without Club Colors express written consent is prohibited.